Fully ABC audited, PHPI has an unprecedented reach in the heating and plumbing sector. The latest ABC certificate confirms a combined print and digital circulation of 48,904.
The print magazine is available free of charge from the counters of heating and plumbing merchant branches across the UK, both independents and nationals.
The magazine is placed on the counters by our own in-house team of merchandisers, to ensure the magazine reaches the active installer directly at the point of purchase. All copies are picked up voluntarily.
(48,904 –Jan-Dec 2024)
READERSHIP & DISTRIBUTION DIGITAL REACH
Every issue is also available to read page by page at www.phpionline.co.uk
PHPI is emailed out in digital format to over 30,000 active installers twice per issue.
Clickable trackable links appear on all adverts and editorial.
Quality coverage and more than 35 years of familiarity ensure a regular pick-up of the magazine. PHPI keeps readers informed about the latest solutions, advice and guidance for the plumbing and heating sector along with insight into running a successful business. In each issue we keep readers up-to-date with the latest news and product launches across the sector.
EDITORIAL OPPORTUNITIES
PHPI is editorially led, delivering distinctive insightful features, the latest news, commentary on developments in the sector and detailed coverage of the latest products, guidance and equipment of interest to plumbers and heating engineers.
Step-by-step guides:
Our installation guides offer a practical demonstration of how to apply best practice when fitting products.
Feature articles:
Each issue contains distinctive articles and insightful stories covering the key issues in the heating and plumbing sector.
Q&As:
We get the low-down on the latest solutions to hit the market.
Regulars:
Reflecting the interests of our readers, each issue contains product Giveaways, Installer Profiles, Competitions, our ‘Horror Show’ of poor installations and a full round up of the latest News.
Product focus:
Each issue includes comprehensive round-ups and in-depth reports on the latest innovations and offers.
Special reports:
Our detailed reports highlight the latest industry guidance, product launches and developments that don’t coincide with monthly features.
FEATURES 2026
IN ADDITION TO THE FEATURES lISTED BElOW PHPI INClUDES REGUlAR STEP-By-STEP INSTAllATION GUIDES, COmPETITIONS, TECHNICAl ARTIClES & SPECIAl REPORTS – PlUS THE lATEST NEWS AND FUll COvERAGE OF PRODUCT lAUNCHES.
Tools & Equipment | Business & Training | Domestic Heating
NOVEMBER
low Carbon Heating | Plumbing & Bathrooms | Water Treatment
DECEMBER
Review of the year | Domestic Heating & Controls | Tools & Equipment
If you wish to discuss proposals for editorial please contact the Editor. Editorial submission deadlines are available on request, but are usually around six weeks prior to publication on the 1st of the month.
Contacts:
Jonathan Cole, Editor: phpi@hamerville.co.uk
Oliver Shannon, Group manager: oshannon@hamerville.co.uk
PHPI | Hamerville media Group | Regal House | Regal Way | Watford | WD24 4yF (01923) 237799 | www.hamerville.co.uk
LEAD GENERATION
PHPI offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s RDR.link reader enquiry service and Flickbook format.
1. RDR.link
With a wide array of online resources supporting the latest solutions –from videos to technical guides, PDFs to podcasts –it can be a challenge for installers to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PHPI has introduced RDR.link –a new service that transports users immediately to the online resources mentioned in stories.
2. Flickbook
Featuring both clickable advertising and editorial links to take users to further information for products and services they’re interested in – PHPI’s Flickbook version ensures that plumbers and heating engineers are delivered to company sites and resources with just one click of a button. The flickbook is available at www.phpionline.co.uk and is emailed directly to over 10,000 installers.
Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.
Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique five digit RDR.link code (ez101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.
DATA ANALYSIS
Introduced in direct response to feedback from the sector, PHPI has established a market-leading platform through which every interaction with any of our digital products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PHPI audience across all of our digital platforms.
Our system tracks how the PHPI audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital portfolio. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects.
PHPI is able to provide the following information:
Website Statistics
●Average Users P/m
●Average Sessions P/m
●Average Pageviews P/m
●Average Session Duration
Editorial content
●Total reads
●Time spent engaging with your content
Website Advertisements
●Impressions
●Clicks
●Click through rate
Email Banners/Bespoke Emails
●Delivered
●Opened
●Clicked
●Which links have been clicked
RDR Link Tool
●Total link usage
Online Flickbook
●Total Read time
●links clicked
Our bespoke reporting system collates all these statistics to demonstrate the total activity a brand has received from across PHPI’s digital platforms.
Using these statistics you can tailor your content to our audience – maximising the interaction and number of leads you receive as a result.
Please ask a member of our sales team to find out how PHPI Data Analysis can help to deliver your marketing goals.
1/2 page (H)
RATES & DATA
1/4 page
Covers
Outside back: £3,200
Inside front: £3,100
Inside back: £3,000
Inserts loose/bound inserts and specials: £POA
Advertising copy deadlines are approximately six weeks prior to publication
All prices are exclusive of vAT
Contacts:
Jonathan Cole, Editor: phpi@hamerville.co.uk
Oliver Shannon, Group manager: oshannon@hamerville.co.uk; 01923 297729
Professional Heating and Plumbing Installer provides a leading digital source of information for active installers at www.phpionline.co.uk. It gives access to all things heating and plumbing across all browsing platforms, including the latest news and product information, technical advice and video reviews. All the features are fully searchable and the site offers exclusive content, including product tests and competitions.
Homepage slider (rotating with edit)
/ month
Leaderboard (rotating)
x 90px
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month
EMAIL
PHPI Newsletter
The Professional Heating and Plumbing Installer email newsletter is sent out weekly to 20,000 active installers. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:
Delivered to - 30,000
Rate - £1,500 per banner Spec - 600 x 120px
Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please ensure relevant info is contained in first frame of the animation.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date
l Supply to digital@hamerville.co.uk
Sponsored Solus Newsletter
There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTml code or made up by us to the template specification below:
Delivered to - 30,000 Rate - £3,000
Template Specification:
Up to 10 word heading
Up to 50 word intro
Up to 400 word main text lead Image 1 –min 600px wide
Images 2 and 3 - 450 x 450px
Image 4 – min 600px wide
Company logo and contact details / URl links
Subject line
HTML Specification:
Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTml is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l Supply to digital@hamerviile.co.uk
VIDEO CONTENT
PHPI can now produce bespoke video content for you and promote it across all our channels.
With a team of real installers and professional videographers we can create a product review video that will strongly resonate with your target audience through its authenticity, independence and relevance.
Each project creates long form for youTube and social content.
The youTube content is delivered via the PHPI youTube Channel as well as across the print and digital versions of the magazine, the website via our email database. you can use all the content in your own channels.
The PHPI channels are currently reaching over 100,000 active tradespeople every month. They are perfectly placed to drive a relevant audience to your video content, promoting your products and brand in a highly engaging format.
Key metrics:
l youTube videos are gaining 4,000 - 8,000 views on the first month.
l The average click rate to links in the video description is 1.5%
l Investment is £3,700 - max - often less
Contact: Oliver Shannon, Group Manager oshannon@hamerville.co.uk Patrick Moore, Advertisting Executive pmoore@hamerville.co.uk
2025 READER SURVEY
90% of respondents specify or recommend heating/plumbing products
89% are business owners
91% visit a merchant at least once a week
73% find out about the latest products in PHPI
H Survey was exclusively online
H It was promoted in print, online and via social media
