YOURBID SERVICES YOUR BUSINESS ISOURBUSINESS
In this leaflet you will find information about our key services and how you as a BID levy-paying business can get involved in these opportunities.
OUR MISSION
We strive to continuously improve the city centre by delivering relevant services, providing a voice for our businesses, influencing strategy and being a catalyst for positive change.
JOIN A THEME GROUP
The BID consists of three theme groups that help shape our projects and make important decisions about the services we run. These groups are made up of volunteers from our levy-paying businesses and focus on three areas:
GREATER CITY CENTRE EXPERIENCE
STRONGER BUSINESS
BETTER MARKETING & EVENTS
We are always looking for new members to join these groups who are passionate about Southampton and making a positive impact in the city. If you are interested in joining, email us at info@gosouthampton.co.uk
GREATER CITY CENTRE EXPERIENCE
1 SOUTHAMPTON BUSINESS CRIME PARTNERSHIP
Our award-winning Southampton Business Crime Partnership (SBCP) aims to create a safer city centre by reducing crime and anti-social behaviour. The SBCP improves the collation of crime intelligence across both daytime and night-time economies through our dedicated crime-reporting portal and our radio scheme in the city.
Access to DISC
Levy payers can access DISC, an online portal, which has updated information on offenders in the city, alerts on live incidents and community news as well as other local crime intelligence and resources.
We encourage all our members to use DISC to report any incidents they face to improve the portal and help build cases against repeat offenders.
There is also an events section that highlights available crime-related training for businesses and monthly crime intelligence briefings.
This platform is exclusively free for levy
Radio scheme
Businesses can hire radios which connect to the City Watch CCTV control room should there be a need for additional visual support or CCTV footage of an incident outside a premise. Any calls made via the radios will be picked up by our security team who will be able to provide onsite support if the incident is reported during their working hours. Radios can be hired for £5 + vat per week, paid in quarterly instalments. For more information about the radios, get in touch with us at sbcp@gosouthampton.co.uk or, to hire a radio, please contact M.R.S. Communications via email
Licensing Link
As part of the SBCP, GO! Southampton facilitate the Licensing Link network. We host quarterly Licensing Link meetings which enable licensed businesses, particularly those in the night-time economy, to come together with GO! Southampton, the Southampton City Council’s licensing team, and Hampshire Constabulary’s licensing team, to discuss opportunities to support the sector and ways to overcome challenges. To find out dates of upcoming meetings go to www.gosouthampton.co.uk/events or email scbp@gosouthampton.co.uk
Debbi our Ranger has become an identifiable and valuable city centre resource. Her work includes:
• Welcoming visitors to Southampton and offering city centre information
• Directing people to where they need to get to
• Reporting environmental city centre issues in public spaces to key partners and stakeholders who can act on them (Southampton City Council and Hampshire & Isle of Wight Constabulary)
• Carrying out visits to our levy payers to let them know about BID initiatives and how they can get involved
Debbi can be contacted at rangers@gosouthampton.co.uk
Our security team patrol the BID area seven days a week Mon - Thurs 10am8pm, Friday and Saturday 9am-7pm and Sunday 11am-5pm (start times are flexible to meet the needs of businesses). You can contact them on 0738 9030 098 or via the SBCP radio scheme. Outside of the above hours, you will be directed to the Argenbright call centre.
GO! Southampton’s cleaning team works in partnership with Southampton City Council to provide additional services that go above and beyond the statutory duties of the council. This includes hot washing of doorways and graffiti removal. If your business needs these services, you can reach the team at cleaning@gosouthampton.co.uk
5 RECYCLING SCHEME
GO! Southampton has partnered with Southampton City Council to offer savings on your business’ dry mixed recycling and to help reduce the levels of general waste reaching landfill. BID members are entitled to a 50% saving (sometimes more) off their dry mixed recycling costs. Email us at recycling@gosouthampton.co.uk to sign up.
Levy payers can save on core business costs (energy, insurance, merchant fees, telecoms and water) via our independent Business Cost Reduction Service. To get started, our Savings Team simply need a copy of your recent bills. These will be analysed in confidence to assess where your business could be saving. To find out more, you can call 0333 0156 289 or email Rishi and the team at savings@gosouthampton.co.uk
Pest Control
Businesses can save 10% off their first pest control service from Southampton City Council. Simply call 023 8083 3005 (option 4) to discuss your pest control requirements and quote GOSO10
STRONGER BUSINESS
2 WORK IN THE CITY
To support recruitment, our Work in the City project offers additional platforms for you to promote job vacancies. As well as listing jobs on our city centre jobs board, (www.gosouthampton.co.uk/jobs), we also attend careers fairs, student job fairs, and other relevant events to showcase the job opportunities in the city. Send your vacancies to info@gosouthampton.co.uk to be included.
GO! Southampton can guide you through the process of hiring apprentices, or enrolling your team onto apprenticeships. There are lots of apprenticeships available, including one on customer service which is personalised to customer-facing businesses in Southampton. Contact gemma.pratt@gosouthampton.co.uk for more information .
1 BUSINESS TRAINING HUB 5 BUSINESS EVENTS
Are you looking to up-skill your team and support their development? All your employees can sign up to our FREE Business Training Hub and have access to up to 200 online courses. Courses are delivered by trusted trainers through live webinars and can be attended at a time that suits individual schedules. Attendees receive a certificate after completion, to evidence personal development. Visit www.gosouthampton.co.uk/ training for more details.
Courses include:
• Retail Management
• Customer Service
• Microsoft Excel
• Mental Health First Aid
Plus CDP certified courses such as:
• General Data Protection Regulation (GDPR)
• Manual handling
• First Aid in the workplace
• Control of Substances Hazardous to Health (COSHH)Training
3 SOUTHAMPTON VISITOR WELCOME TRAINING
Perfect for consumer-facing businesses, this relaxed half-day session helps staff confidently answer questions about places to explore in Southampton. Learning about local knowledge improves customer service and helps businesses to connect to the community. This in-person training ran in partnership with Southampton Forward is held at the GO! Southampton office and is ideal for staff who regularly interact with the public.
Email info@gosouthampton.co.uk for more information.
GO! Southampton run a number of business events across the year, from project consultations and crime intelligence briefings to workshops and training sessions as well as our quarterly City Networking events in partnership with Unity 101. Please go to our events page to see what’s on www.gosouthampton.co.uk/events
If you are interested in hosting, speaking or providing catering for our City Networking events, please contact gemma.pratt@gosouthampton.co.uk to discuss.
Additionally, we provide regular business bulletins which bring you the latest BID news, events and updates as well as local and national news for businesses. If you
6 REPRESENTING THE BUSINESS VOICE
We represent all businesses, providing a united voice on local and national issues. We continue to lobby on behalf of our members for a safer, cleaner and greener city. We also lobby for financial support and on issues which impact our businesses.
7 FOOTFALL & SPEND DATA
GO! Southampton has a number of footfall sensors in the BID area which help us monitor city health and evaluate the impact of events. To support this and gain further insights into consumer trends and behaviours, we also receive industry spend data, based on UK card sales within the city centre. Headline stats are included within our regular business bulletins.
If you need any detailed information to help with internal reviews, please get in touch with us at marketing@gosouthampton.co.uk
BETTER MARKETING
1 DIGITAL PROMOTION
VISIT SOUTHAMPTON
In partnership with Southampton City Council and Southampton Forward, we run and manage the Visit Southampton website and associated channels. Visit Southampton is the go-to online destination platform for the city, which provides visitors with key information, events, inspiration and more. Consumer-facing businesses can benefit from these channels in a number of ways:
• Business Listing: Listings are a great way to get additional exposure to new audiences and visitors to the city. Once a listing is live, it will automatically pull through to other relevant pages of the website. Businesses can amend their own listing on the Visit Southampton website by logging in to the online Extranet. Description, opening times, contact details, images and offers can all be updated as and when you need to.
If you don’t already have a listing on the Visit Southampton website, or you don’t know your login details, email marketing@gosouthampton.co.uk to get started.
• Event Listings: If your business is planning an event, whether that’s a one off or recurring, you can create a free listing via Data Thistle. Once submitted it will be published on a number of platforms including the Visit Southampton What’s On page. Go to visitsouthampton.co.uk/ events/submit-event to get started. We can feature events on specific pages so please get in touch if you need some extra promotion.
• Blog Features: We regularly feature businesses in blog post related to specific themes, sectors, geographic areas or holidays. If you have some exciting seasonal plans, we want to hear from you!
• Social Media & Newsletter Features:
OVER 15K FOLLOWERS
OVER 11K FOLLOWERS
OVER 15K NEWSLETTER SUBSCRIBERS
We create dedicated social media posts and newsletter items to promote tourism related content such as upcoming events, attractions and experiences. Email marketing@gosouthampton.co.uk with copy, links and high-res images/videos. We’re also happy to reshare your content on our stories—just tag Visit Southampton or send us a link.
Interested in hosting a giveaway or competition? Increase your online following by offering a prize for a social media giveaway. Get in touch to learn more.
YOUR SOUTHAMPTON
For local content like new products, job vacancies, community news, events, sales and discounts - or to simply shout about your business, we can promote your content on our sister social media channel, Your Southampton.
We regularly collaborate with BID members to produce video interviews for social media that help share stories about the organisations and the people that work there. Get in touch if you are interested in featuring your business.
@your_southampton @yoursouthampton
GO! SOUTHAMPTON
Share your business-related news with us for promotion on our GO! Southampton channels, including LinkedIn and our monthly business bulletin.
Email: marketing@gosouthampton.co.uk
2 SEASONAL CAMPAIGNS
Throughout the year we work on seasonal marketing campaigns that aim to raise Southampton’s profile as a visitor destination and showcase the city’s offering. Within these campaigns, our goal is to involve as many consumer-facing
3 OFFERS
Providing an offer, discount or promotion is a great way to attract new and returning customers into your businesses. The Visit Southampton website has a special offers page for general offers as well as pages for student, cruise crew and seasonal/event specific offers.
Through our Extranet portal, you can easily add an offer to your business listings which will show on the listing as well as these special offer pages. Let us know when you have added an offer (or if you need help uploading), and we can cross promote on the relevant channels.
4 MARKETING TO TARGETED AUDIENCES
We are continuing to work on ways to promote the city, and our businesses, to specific audiences, ensuring they have information that is tailored to their needs. If you are interested in reaching the below audiences please get in touch with us at marketing@gosouthampton.co.uk
• Cruise ship crew
• Cruise ship passengers
• Students
• City centre workers
5 PR OPPORTUNITIES
We work with PR agency Blakeborough to help raise Southampton’s profile as a visitor destination to regional and national audiences.
Activity is focussed around creating meaningful and relevant press releases for national publications, responding to media queries, and securing press trips for a variety of different journalists, bloggers and influencers across the year.
If you are interested in hosting journalists in your venue in return for press coverage, please get in touch with Flo Bevis at flo.bevis@gosouthampton.co.uk
For many consumer-facing businesses, having a strong bank of professional photos can be key to attracting customers, particularly through their digital channels. We understand that some businesses may not have the resources to facilitate this, so we want to offer our members the opportunity to work with a professional photographer to get them what they need to build their brand. Our photography service is great for capturing new products, customer favourites, location shots, and team photos.
If you are interested in a free half day photoshoot with a professional, please get in touch with Flo Bevis at flo.bevis@gosouthampton.co.uk to discuss further details.
rangers@gosouthampton.co.uk
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