PAX International Media Kit 2026

Where aviation leaders turn for insight

As the commercial aviation industry continues to evolve, PAX International remains your trusted source for the latest news, expert insights and dynamic trends that shape the inflight experience.

Our dedicated editorial team is committed to delivering high-quality content that not only informs but empowers aviation professionals to stay ahead in a rapidly evolving landscape. With in-depth interviews, exclusive features and thoughtful analysis, PAX International equips readers with the knowledge and perspective needed to make smart, strategic decisions.

Investing in PAX International is an investment in visibility, influence and industry leadership. Join the community of global decision-makers who rely on us to navigate challenges and uncover new opportunities in 2026 and beyond.

Kindest Regards,

Jane Hobson, Managing Editor PAX International

What sets us apart

In terms of readership statistics, we are a focused trade publication which means there is a finite number of quality readers that should be reached. Our readership, which includes industry professionals beyond annual trade show visitors, is 15,500+.

Fast facts on our offering

• Original editorial content

• Video content partnerships

• Cost-effective advertising solutions

• Editorial support as part of annual packages

• Experienced writers based across the globe

• Expertise with 25+ years in publication

*Our LinkedIn posts are shared with our audience of 5,400+ followers

How our numbers stack up

Website stats

Annual Page Views: 169,000+

Average Time on Site: 2:54 minutes

Pages Per Visit: 2

Monthly page views: 14,100+

New visitors per month: 9,200+

Average ad click through rate: 0.57% (0.46% and above is ideal)

*Google Analytics: 12-month period (June 15, 2024 - June 15, 2025)

Print magazine facts

• Digital versions are sent to our full readership

• Release dates coincide with annual industry trade show schedule

• Feature original editorial content and contemporary design

• Provide cost-effective advertising solutions

Social media stats

LinkedIn: 5,400+ (We are the most followed magazine in this industry on LinkedIn, where it counts the most)

*Annual post impressions: One million+ (Reposting and tagging are key)

• Constantly ahead of trends on Instagram (@pax_internaltional_magazine): 13K Reel views

• Active on TikTok (paxinternatinoalmagazine): 2,000+ views TikTok

TOP 10 COUNTRIES

United States

United Kingdom

Singapore Canada Germany

India

Hong Kong

Australia

UAE France

Month & Title Focus or Event

MARCH

Special digital issue:

pre-WTCE/ special meals

• Special meals market analysis

• Global catering and F&B insights

• Amenities & comfort collabs

• Launches scheduled for WTCE Monday February 10, 2026, 5 p.m. EST Friday February 20, 2026, 5 p.m. EST

Video Clips

■ Exclusive video insights

■ Concise and impactful

■ Diverse perspectives

■ Multi-platform reach

■ Tailored for the industry

■ Engagement powerhouse

APRIL WTCE

Hamburg

MAY

Post-WTCE/ Awards

digital issue

• Spotlight on Europe

• Exclusive airline interviews

• What’s Hot

• Exhibitor profiles, news and introductions

• Airport lounge report

• Uniforms report

• Amenities & comfort updates

• Exclusive airline interviews

• PAX Awards winners

• Unveiled at WTCE: Biggest news and exclusive content from Hamburg

• WTCE Diary

• Catering and amenities highlights

• Spotlight on global amenities & comfort collabs and trends

March 2, 2026, 5 p.m.

March 9, 2026, 5 p.m. EST

May 1, 2026, 5 p.m. EST

May 8, 2026, 5 p.m. EST

Why advertise?

With more than 25 years as an integral part of the onboard passenger services industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands to expand beyond their current borders, catching the attention of airlines around the globe. We understand aviation regionally and globally, and our readers are the real decision makers.

■ We offer print magazines, digital versions, weekly e-newsletters, website articles, social media coverage and more

■ Cost-effective advertising solutions

■ Free-of-charge editorial support

JUNE/JULY

Amenities & Comfort digital issue

SEPTEMBER

IFSA Global EXPO

• Amenities & comfort market analysis

• Supplier Q&As

• Global airline updates

• Launches scheduled for IFSA

• pre-IFSA F&B insights Monday June 8, 2026, 5 p.m. EST Friday June 12, 2026, 5 p.m. EST

• Spotlight on Americas

• Liquor report

• Exhibitor news and introductions

• Exclusive airline interviews

• Catering and F&B insights Monday August 3, 2026, 5 p.m. EST Friday August 7, 2026, 5 p.m. EST

Trade Show & Conference Distribution

In this increasingly digital world, at each of our of our magazine issues will be produced and distributed digitally to our entire database.

MEDIA PARTNERSHIPS

IFSA (International Flight Services Association)

WTCE (World Travel Catering & Onboard Services Expo)

FTE (Future Travel Experience)

NOVEMBER/

DECEMBER

Regional wrap up

• Spotlight on Middle East, Asia, Africa

• Looking ahead: Catering, amenities & comfort and more Monday October 12, 2026, 5 p.m. EST Friday October 23, 2026, 5 p.m. EST

In addition, thousands of magazines are printed and distributed at at each of our of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.

APOT (Asia Pacific Onboard Travel)

ACA (Airline Catering Association)

E-Newsletter

Our e-newsletter is sent every Tuesday to 15,500+ professionals in our database, so they can keep abreast of current happenings and launches throughout the year.

Mailing score: 9.5/10

The mailing score number is generated by our e-newsletter platform which factors in open rate, click- through rate, shares percentage, opt-out percentage and signup percentage to provide a number on a 10-point scale for an at-a-glance understanding of our newsletter’s performance.

Open rate: 73%

Click through rate: 46%

SIDE BANNER

Website Banner Specs

TOP

SIDE BANNER

IN-GRID BANNER

AD

BUTTON AD

BOTTOM BANNER

We update readers constantly on important industry developments. Easy-to-navigate pages direct readers to categorized news stories, event updates, embedded video and product news.

Digital issue blasts

Both our print editions and our special digital-only editions are sent out to our 15,500-strong (and growing!) email list

Sponsorship opportunities

Market your business to executives from world-renowned airlines and onboard suppliers with an exclusive PAX Readership Awards sponsorship.

TOP BANNER

SPECS: 650 X 150 pixels

€5,000

BOTTOM BANNER

SPECS: 650 X 300 pixels

€4,000

Here’s your opportunity to reach even more people in every region, with the digital versions of our print issues!

Book the top and/or bottom banner to secure greater visibility and a stronger brand partnership.

In previous years, PAX has welcomed a number of airline representatives to its awards ceremony, including executives from:

• Air Canada

• Aeromexico

• Air Astana

• American Airlines

• Copa Airlines

• Emirates

• Etihad Airways

• EVA Air

• Garuda Indonesia

• Korean Air

• LATAM Airlines

• Qatar Airways

• SAUDIA

• TAP Air Portugal

• Thai Airways

• Iberia

• United Airlines

• Porter Airlines

Don’t miss out on your chance to be a

PAX Panel is a roundtable discussion series covering pressing topics facing the industry. The discussions bring together important industry voices from every sector, including airlines, amenities suppliers, caterers, IFEC, seating and more. PAX Panel roundtable discussions are available online so that everyone can watch and share. Want to be a panelist or sponsor for the next PAX Panel? Contact jane@pax-intl.com or robynne@pax-intl.com.

Advertising Rates & Specifications

ADVERTORIAL REQUIREMENTS

All advertorial copy must be supplied by the client in high-resolution digital format (PDF) no later than 30 days prior to publication deadline to accommodate editing and design.

ARTWORK: All artwork must be provided to PAX International in digital format (high-resolution – 300 dpi minimum) via e-mail/image transfer site. FRONT COVER, FULL PAGE AND DOUBLE PAGE SPREAD ADS MUST INCLUDE BLEED.

CONDITIONS FOR ADVERTISING

Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine. Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue.

Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.