No One Needs to Know You Bought This at the Airport Avolta’s vision for LatAm p. 16
Making waves in the Caribbean p. 42
Starboard’s guest-centric focus p. 52 Global tequila craze p. 64
Qatar Duty Free celebrates 25 years of excellence p. 16 South Korea works to revitalize its duty free sector p. 26 Wangfujing Group’s “Beyond Duty Free” philosophy p. 44 Noida International Airport CEO on upcoming opening p. 50
Holistic taste experience: category overview p. 6 Functional snacking on the rise p. 22 Lindt delivers special experiences p. 30 Cocoa market update p. 34
WWW.GTRMAG.COM
MEDIA FILE 2026
GTRMAG.COM GTRMAG.COM
APRIL 2025 VOL 37 · NO 2
CONFECTIONERY & FOOD
MAY 2025 Vol 37 · No 3
GTRMAG.COM GTRMAG.COM
GTRMAG.COM GTRMAG.COM
MARCH 2025 SUMMIT OF THE AMERICAS ISSUE VOL 33 · NO 1
SP IS ECI SU AL E
The direct connection to your travel retail audience 1
Meet the Team Leading the global travel retail conversation
S
ince the early 90's, Global Travel Retail Magazine has been the authoritative voice of duty free and travel retail. As our industry continues its strong growth trajectory in 2026, we remain its most trusted and influential source for breaking news, insightful analysis and expert commentary that drives business decisions.
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and an understanding that continues to give our readers competitive advantages. This foresight, combined with our global reach and local knowledge, make us an indispensable partner for brands serious about succeeding in travel retail..
Aijaz Khan Publisher aijaz@globalmarketingcom.ca
Hibah Noor Editor-in-Chief hibah@gtrmag.com
Laura Shirk Deputy Editor laura@gtrmag.com
With our newly launched website enhancing our already comprehensive multimedia platform, GTR Magazine delivers unmatched access to the decision-makers who shape this multi-billion dollar industry.
What sets us apart is our commitment to original, substantive journalism. Our global team of seasoned journalists deliver the in-depth and expert analysis leaders depend on. We provide strategic insights that inform critical business decisions rather than just report the news.
Partner with us and join the conversation that matters most.
Our industry expertise runs deep. We were covering emerging powerhouse markets such as India, East Asia and the Gulf long before they became industry priorities, establishing relationships
Hibah Noor, Editor-in-Chief Global Travel Retail Magazine
Kindest Regards, Atoosa Ryanne Arfa Senior Correspondent atoosa@gtrmag.com
Wendy Morley Senior Editor wendy@gtrmag.com
Alison Farrington Senior Writer alison@gtrmag.com
Arsham Khan Accounts & Subscriptions accounts@globalmarketingcom.ca
Key Highlights of Our Service
Beauty
A moment of
indulgence
Moroccanoil launches debut fragrance L’Originale Eau de Parfum
■ Exclusive editorial content tailored to the travel retail industry “We aim to create a moment of indulgence in the travel retail space – turning a transit experience into a beauty discovery,” says Violet Sainsbury, Senior Manager, Travel Retail Asia Pacific
■ Strategic video partnerships to enhance your brand visibility
As consumers increasingly prioritize scalp health and professional-grade formulas, one of the most notable category trends in Asia travel retail is the “skinification” of haircare
Moroccanoil’s next steps in global expansion and a look at the future of the beauty category in travel retail
■ Budget-friendly advertising options that maximize your investment ■ Complimentary editorial assistance included with yearly contracts ■ Global network of seasoned journalists providing on-the-ground insights
Why advertise with us?
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D
by LAURA SHIRK
escribing Moroccanoil’s expansion in Asia’s travel retail market over 2024/2025 as a promising journey, Violet Sainsbury, Senior Manager, Travel Retail Asia Pacific, explains navigating market nuances requires a tailored approach for each region. With Chinese travelers returning slower than expected and Southeast Asia emerging as a powerhouse for travel retail, securing prime visibility in competitive airport environments remains a key focus for the brand. The team is continually evolving its approach to experiential retail to increase traveler engagement. Sainsbury remarks, “A critical first step is ensuring inviting on-shelf product discovery, where travelers
can experience the signature Moroccanoil fragrance and product textures firsthand. Ultimately, we aim to create a moment of indulgence in the travel retail space – turning a transit experience into a beauty discovery.”
Emerging influential beauty destinations
According to Sainsbury, beauty remains one of Asia travel retail’s most resilient and fast-growing categories, with substantial recovery across key markets. She says, the return of Chinese travelers is fueling momentum, but Southeast Asia and India are also emerging as influential beauty destinations, shaping the future of the category. “Our presence in Bangalore repre-
sents a strategic entry point into the fast-growing Indian travel retail space, marking an exciting step in Moroccanoil’s global expansion,” comments Sainsbury. “There’s a strong demand for premium, results-driven beauty products, with Indian travelers actively seeking high-performance brands they can trust.” Looking to meet this demand, Moroccanoil is focused on offering retail expressions that bring the brand to life, including exclusive travel sets and tailored product assortments. Additionally, the brand is prioritizing strategic partnerships such as its collaboration with Avolta, which is in place to ensure premium visibility in high-traffic locations.
Beauty at sea
Post-pandemic Moroccanoil’s cruise business has reached new heights, nota-
This transportive fragrance captures the essence of a luxuriant escape to the Mediterranean – blending sweet florals, velvet woods and spicy amber. Moroccanoil signed American actress, Adria Arjona, to star in the brand campaign
bly with Starboard Group. As shared by Sainsbury, to generate brand awareness and sales onboard, Moroccanoil’s strategy is centered around exclusive travel sets and gift with purchase offers – creating cruise-exclusive offers tailored for travelers looking for luxury and convenience. “Luxury cruises cater to experience-driven, high-spending travelers, making it an ideal environment for a brand like ours – where indulgence, self-care and premium beauty go hand in hand,” says Sainsbury. “We intend on making the most of Starboard [Group]’s push in Asia, that will clearly benefit us, as we combine our channel expertise with our regional developments. With the cruise industry booming in Asia, this channel presents incredible growth potential, and we’re excited to elevate the beauty offering for travelers at sea,” she continues. When it comes to bringing beauty
to sea, Moroccanoil has “lofty” goals of creating the ultimate experiential retail activations featuring onboard styling sessions and tutorials that showcase its hero products.
The “skinification” of haircare
As consumers increasingly prioritize scalp health and professional-grade formulas, Sainsbury points out one of the most notable category trends in Asia travel retail is the “skinification” of haircare. “This aligns perfectly with Moroccanoil’s positioning and our latest launch, the Scalp Collection, which was developed in Japan with scalp experts and features a refreshing, scalp-optimized fragrance and formula tailored to evolving consumer needs,” says Sainsbury. Driven by a favorable exchange rate and an influx of visitors, the travel retail sector in Japan is experiencing signifi-
Earlier this year, Moroccanoil released its first-ever fine fragrance, L’Originale Eau de Parfum. This transportive fragrance captures the essence of a luxuriant escape – blending sweet florals, velvet woods and spicy amber – and invites consumers to experience the Mediterranean. To mark this launch, Moroccanoil signed American actress, Adria Arjona, as the muse of its advertising campaign. According to the brand, the visuals, shot in Puglia, Italy, by renowned photographer Mikael Jansson, transport viewers on a journey to explore pockets of paradise that hold the secrets of the Mediterranean. “After years of customers asking for us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category,” says Co-founder Carmen Tal. Housed in a sleek, crystal-clear glass bottle – featuring a gentle curvature, golden amber hue and regal turquoise cap (a Moroccanoil signature) – L’Originale is designed to embody timeless elegance. Moroccanoil L’Originale Eau de Parfum is available in three sizes (100-ml, 60-ml and 10-ml) and for purchase via the Sephora app, online at Moroccanoil.com and Sephora.com, and in-store at select travel retail.
cant growth. “Moroccanoil saw tremendous momentum in the channel last year and anticipates continued expansion in 2025, with new openings and an increased retail presence,” she adds.
www.gtrmag.com GLOBAL TRAVEL RETAIL MAGAZINE MAY 2025 69
68 GLOBAL TRAVEL RETAIL MAGAZINE MAY 2025
Multi-channel reach through print magazines, digital editions, thrice-weekly e-newsletters, website articles and highperforming social media
With over 30 years as an integral part of the duty free and travel retail industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands expand beyond their current borders, catching the attention of buyers around the globe. We understand travel retailing regionally and globally, and our readers are the real decision-makers.
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S trong industry partnerships with main trade associations: TFWA, ASUTIL, IAADFS, MEADFA, FDFA, DFWC and ETRC
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ost-effective advertising solutions that maximize your C marketing investment
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Complimentary editorial support included with all packages DDF MM KVS FULL PAGE 203X267 copy.pdf
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LIVE LIFE FROM A TO
Testimonials “Global Travel Retail Magazine is a key title for Avolta and one of our industry's all-time go-to publications. As a long established publication it consistently reports the latest industry news and analysis, along with in-depth features and exclusive interviews with key players within the duty free and travel retail sector. We see the magazine as a valuable part of our advertorial and PR mix, and are happy contributors to interviews when invited the team manage to walk the fine line between strong regional insight and global news. GTR Magazine is always on point with the freshest industry updates, deep dives into the latest trends, and exclusive chats with the movers and shakers in the duty free and travel F&B world.” Cathy Jongens, Director Corporate Communications, Avolta “It has been an absolute delight collaborating with Global Travel Retail Magazine for more than a decade because it allows us to showcase our brand and products to a wide audience of travel enthusiasts, providing us with increased visibility and opportunities to connect with potential clients.” Danny Yohoros, CEO, Top Brands International
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Trade Show & Conference Distribution In this increasingly digital world, each of our magazine issues will be produced and distributed digitally to our entire database. In addition, thousands of magazines are printed and distributed at each of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.
“Global Travel Retail Magazine has consistently provided valuable insights and updates that are relevant to our industry. Their coverage of key trends and events has been helpful for staying informed. I appreciate the effort the team puts into delivering quality content. It's a reliable source for anyone involved in travel retail.” Sunil Tuli, Group CEO, King Power Group, Hong Kong
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How our Numbers Stack Up Print Magazine Overview • Strategic release timing aligned with major annual industry trade shows • Original editorial content combined with contemporary, professional design • Value-driven advertising opportunities that maximize your marketing investment • Digital distribution to our full readership of 22,000+ LinkedIn followers and 13,000+ email subscribers GTRmag.com Stats • Annual Page Views: 1,010,308 • Average Time on Site: 4:34 minutes • Pages Per Visit: 5 *Google Analytics: 12-month period (June 15, 2024 - June 15, 2025)
LinkedIn Overview • Followers: 21,000+ • Frequency: We post within an hour of news being posted to gtrmag.com • Annual post impressions: 3.9 million+ (Reposting and tagging are key) • Engagement rate: 17.9% (Significantly outperforming our three direct competitors) • New follower growth: Leading our sector with nearly 500 new followers in 30 days • Performance: Our analytics demonstrate that we post 63.3% more content than our competitors while achieving a 83.3% higher engagement rate, reflecting the quality and relevance of our content to the industry audience
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Annual Overview at a Glance 7 print/digital issues per year 96 enewsletters a year (2-3 per week) 22,000+ LinkedIn followers 24 LinkedIn newsletters 13,000+ email subscribers 1,500+ Instagram followers
Job Position
Readership Breakdown
55%
Top 5 Per Region
CEO, Managing Director, Senior Executive & Buyers
Europe 42.8%
Americas 19.6%
United States, Canada, Mexico, Panama, Uruguay
25%
UK, France, Switzerland, Germany, Spain
MENA 10.3%
Qatar, Turkey, UAE, South Africa, Egypt
Sales & Marketing
APAC 27.3%
India, China, Singapore, Australia, Malaysia
20% Other
Key Sectors Manufacturers & Suppliers
21%
Agents & Distributors
23% Other
Retailers
33% Airports & Airlines
17%
6% 5
Editorial Calendar MONTH
FOCUS OR EVENT
CALL FOR EDITORIAL
February
Special Digital Issue: Confectionery & Foods
January 12
March
Summit of the Americas • US/Canadian Market Analysis • Latin America Regional Report • Spirits & Tobacco • Confectionery & Foods
January 25
May
TFWA Asia Pacific Exhibition & Conference • APAC Regional Reports • Perfumes & Cosmetics • Spirits & Tobacco
March 2
June
ASUTIL Conference • Spotlight on Latin American Players • Border News
March 31
July
Special Digital Issue: Spirits & Tobacco
May 22
October
TFWA World Exhibition • Spotlight on Leading Retailers • Perfumes & Cosmetics • Confectionery & Foods • Jewelry & Accessories • Spirits & Tobacco
July 6
November
MEADFA • EMEA Regional Reports • Beauty • Spirits & Tobacco • Travel Essentials • Confectionery & Foods
Sept 14
WE WILL PRINT ISSUES FOR: Summit of the Americas - 600 copies | TFWA Asia Pacific Exhibition & Conference - 1,500 copies | A SUTIL Conference - 300 copies TFWA World Exhibition & Conference - 2,000 copies | MEADFA Conference - 600 copies
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Here’s a look at Global Travel Retail Magazine's TFWA Asia Pacific 2025 issue!
Here’s your opportunity to reach even more people in every region, with the digital versions of our print issues! Book the top and bottom banner together to secure greater visibilty and a stronger brand partnership.
Total Size: 800 x 1600 px* *The artwork should be created as a repeated pattern background tile.
Website: gtrmag.com Exciting news alert! GTR Magazine has officially launched its new website. Our new site provides fresh daily content and is fully optimized for readers on the go. Similar to our old site, it covers leading business and brand news, but features a more modern design, easier navigation and an enhanced format for engagement. Advertising options include site takeover and banner placements. ■
ew website with enhanced user experience and N optimized performance
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aily content updates keeping readers informed on D critical industry developments
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I ntuitive navigation with categorized news stories, event updates and product announcements
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R ich multimedia content featuring embedded videos and interactive elements
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omprehensive archive access with links to all previous C magazine issues for easy reference
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obile-optimized design ensuring seamless access M across all devices
The site takeover is a background asset only. It will serve as the background on gtrmag.com that will accompany your side banner.
Site Takeover
Side banner specs: 320 X 563 pixels
TOP SUPER BANNER
SIDE BANNER
SAMPLE BACKGROUND TILE
This premium option highlights a launch, anniversary or special event your brand wants to celebrate and essentially become the “talk of travel retail.” For more details contact laura@gtrmag.com
NOTE: Online ad creative must be less than 1 MB in size. FILES: JPG or GIF (animated accepted) file.
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Site Takeover Rates One month: €5,500 One week: €1,375
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TOP SUPER BANNER
Enewsletter Our enewsletter is sent 2-3 times per week to 13,000+ travel retail professionals in our database, so they can keep abreast of current happenings and launches throughout the year.
Mailing Score
SECOND SUPER BANNER
SIDE BANNER
8.4
Open Rate
Exciting partnership alert! GTR Magazine has partnered with “innovators in retail” Bluedog Group to tackle video production at trade show events. The group will now support the magazine in its efforts to cover exhibition stands and interviews on-site. We'll team up to create short, concise video clips (2-5-minutes) which our readers are most interested in digesting. In addition to being posted to our new website, all video clips will be posted on LinkedIn to our more than 20,000 followers and YouTube channel, as well as featured in our weekly e-newsletter or as part of our digital editions. Plus, we can facilitate video clips sent by clients to generate awareness of channel developments on a dayto-day basis.
45%
■ Exclusive industry insights delivered through
Click Through Rate
compelling video content
46%
Consider participating in our collection of targeted enewsletters built around specific themes and markets. These offer focused reach and alignment for brands looking to speak directly to engaged readers. We offer opportunities tied to cultural moments, such as World Chocolate Day, International Women's Day and Earth Day. NEW ongoing opportunities are also available, such as monthly category-focused editions (i.e. Spirits) and market-focused editions (i.e. India).
Video Clips
■ Concise and impactful messaging that captures
attention quickly
■ Diverse expert perspectives from across the travel
retail sector
■ Multi-platform distribution maximizing your brand
exposure
■ Industry-focused content tailored specifically for
duty free professionals
MID SUPER BANNER
■ High-engagement format that drives meaningful
audience interaction
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Video Clip Rates €2,000 per 3-5 minute video
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Trade Show Post Sponsorship on LinkedIn
With more than 21,000 followers on LinkedIn, GTR Magazine is outperforming its three direct competitors on the professional networking platform. We rely on reposting and tagging to boost visibility and reach.
Our LinkedIn page has been receiving record breaking hits especially during trade shows.
On average our account receives approximately 500 new followers per month.
Something new we will be offering for 2026 are sponsored posts during specific trade shows throughout the year. We can accommodate three noncompeting companies per show.
Annual Post Impressions
3.9 million+
Trade Show Post
Engagement Rate
17.9%
Rates ⊳
Any posts published during a trade show or conference will mention sponsor's name.
LinkedIn Followers
GTR Magazine ranked first among its three direct competitors in terms of new follower metrics
22,000+
We will have 8+ posts per show.
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⊳
GTR Magazine’s engagement rate on LinkedIn is 17.9.% (up 83.3% versus its three direct competitors)
€2,500 - €5,000 per show
LinkedIn Newsletter ⊳
Subscribers
How we compare to our competitors from the last 90 days
6,000+
⊳ How many likes, comments, and shares our posts got in the last 90 days compared to our competitors
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L imited but prominent ad spaces
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Twice monthly
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ill include top stories W from the month
⊳
Twice Monthly LinkedIn Newsletter Rates
How many new followers gained in the last 90 days
3 MONTHS
6 MONTHS
12 MONTHS
€5,000
€11,000
€16,500
*Positioning available on first-come, first-served basis ⊳ How many new followers gained in the last 90 days
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Ad Rates Print
Website
POSITION
1X
2-4+
6 MONTHS
FRONT COVER
€12,000
€10,700
TOP SUPER BANNER
OUTSIDE BACK COVER
€9,000
€7,750
€11,000
INSIDE FRONT COVER
€9,000
€7,750
SIDE BANNER
INSIDE BACK COVER
€7,000
€5,750
DOUBLE PAGE SPREAD
€9,500
€9,250
FULL PAGE
€5,500
€5,250
HALF PAGE
€2,300
€2,050
THIRD OF A PAGE
€1,700
€1,450
QUARTER PAGE
€1,200
€950
STRIP
€1,200
€950
€8,000
Enewsletter 12 MONTHS
} }
12 MONTHS (96 issues)
TOP SUPER BANNER €16,500
€11,000
€16,500
SECOND SUPER BANNER €11,000
BUTTON AD €5,000
6 MONTHS (48 issues)
€9,000
€13,500
SIDE BANNER €8,000
€8,000
€11,000
MID SUPER BANNER
Site Takeover Rates One month: €5,500 One week: €1,375 Video Clip Rates €2,000 per 3-5 minute video
€8,000
€12,000
Twice Monthly LinkedIn Newsletter 3 MONTHS
6 MONTHS
12 MONTHS
€5,000
€11,000
€16,500
*Positioning available on first-come, first-served basis
CONDITIONS FOR ADVERTISING Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine. Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue. Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
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