Global Banking & Finance Review Issue 74 - Business & Finance Magazine

Transformational Leadership in Action

Daniel Asiedu, Managing Director, OmniBSIC Bank Ghana Ltd.

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Wanda Rich email: wrich@gbafmag.com

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editor

Dear Readers’

Welcome to Issue 74 of Global Banking & Finance Review.

As innovation reshapes how financial institutions operate, serve customers, and ensure security, this issue explores the cutting-edge developments defining the future of banking—from fraud detection to sustainability and cloud compliance.

Featured on our front cover is Anurag Mohapatra, Director of Product Management and Fraud Strategy at NICE Actimize. In “Agentic AI: The Evolution of Autonomous Fraud Detection” (Page 24), Mohapatra outlines how fraudsters are now leveraging advanced technologies—including deepfakes, generative AI, and voice impersonation—while financial institutions are turning to Agentic AI for real-time reasoning, task automation, and fraud strategy orchestration. With regulatory demands and attack complexity on the rise, Agentic AI is fast becoming a competitive necessity in fraud prevention.

Environmental sustainability is another area where financial institutions are rethinking core operations. In “Rethinking Retail Banking Sustainability: Why the ATM is an Asset in the Sustainable Transition” (Page 08), Helena Müller, VP Banking Europe at Diebold Nixdorf, explains how modern ATMs—with their energy-efficient design, cash recycling features, and remote servicing—can play a critical role in reducing carbon emissions and enhancing service accessibility. For banks seeking measurable ESG gains, the ATM may be one of the most overlooked tools in their sustainability strategy.

Cloud transformation continues to accelerate across the banking sector, but so do the regulatory complexities that come with it. In “Navigating Cloud Compliance in Banking: Leveraging CSA CCM Framework” (Page 16), Samir Vinayak Bayani of VMware explores how banks can align their cloud environments with industry regulations using the Cloud Security Alliance’s Cloud Controls Matrix (CSA CCM). From risk management to control automation, this framework offers banks a structured approach to maintaining continuous compliance in a fast-changing digital landscape.

At Global Banking & Finance Review, we remain committed to covering the strategies, technologies, and regulations shaping global finance. We hope this issue provides valuable insight into the challenges—and solutions—guiding your path forward.

Enjoy the latest edition!

Wanda Rich Editor

Stay caught up on the latest news and trends taking place by signing up for our free email newsletter, reading us online at http://www.globalbankingandfinance.com/ and download our App for the latest digital magazine for free on Google Play and the Apple App Store

Cross-Border Payments Accelerate Who’s Ready for the New Standard?

Banking the Blue Economy Why Ocean Finance Is Becoming Central to Climate Investment Strategies

Wealth Management for Millennials and Gen Z : How Financial Institutions Are Shaping a More Sustainable Future

ChatGPT and the Future of Financial Advice What Consumers Are Really Using It For Green Capitalism in Action How Clean Energy Is Becoming a Core Business Driver

The Digital Sovereignty Shift What It Means for Business, Tech, and Policy

Bridging the Financial Divide: How 5G is Advancing Global Financial Inclusio

Islamic Fintech’s Global Rise Innovation, Ethics, and the Road Ahead

Banking on the Circular Economy How Financial Institutions Are Shaping a More Sustainable Future

FinTok Strategy How Banks Are Reaching Gen Z Through Social Media

Cover story

24 Transformational Leadership in Action

Daniel Asiedu, Managing Director, OmniBSIC Bank Ghana Ltd.

Cross-Border Payments Accelerate

Who’s Ready for the New Standard?

Cross-border payments remain one of the most outdated functions in global finance. Even as information travels instantly, moving money between countries can still take days—with limited transparency and high fees.

Recent data from the European Central Bank projects that global cross-border payment flows will reach €268 trillion by 2030— nearly double current levels. But volume is only part of the story. Multinational companies transfer $23.5 trillion across borders annually, losing more than $120 billion each year in transaction fees.

As these costs rise, the urgency to improve speed, interoperability, and cost efficiency is intensifying. The business case for change is clear.

Modernizing global payments isn’t just a technical upgrade—it represents a structural shift in how international commerce operates. Faster, cheaper, and more transparent transactions support trade, streamline supply chains, and promote financial inclusion. As expectations evolve, legacy systems are under increasing pressure to keep pace.

The Great Payment Reset

Behind the scenes, infrastructure for cross-border payments is being reengineered. In April 2025, five major central banks launched Nexus Global Payments, a company designed to operate a standardized, real-time payments platform across jurisdictions. The initiative builds on Project Nexus, developed by the Bank for International Settlements Innovation Hub, and aims to link domestic instant payment systems for near-instant international transactions.

Meanwhile, SWIFT has confirmed that November 2025 will mark its full transition to ISO 20022, a globally harmonized messaging standard. The upgrade introduces richer data fields and greater interoperability—essential improvements for speed, accuracy, and compliance in cross-border transfers.

Asia Leads, Others Follow

Singapore has assumed a central role in advancing crossborder payment innovation. As the headquarters of Nexus Global Payments, it supports the creation of a platform designed to link multiple domestic instant payment systems, allowing transactions between countries to settle nearly as quickly as domestic ones.

Asia-Pacific markets are already putting this into practice. India and Thailand have implemented bilateral real-time payment links, providing a live example of how regional collaboration can reduce settlement delays and costs.

In parallel, the European Central Bank’s TIPS system is being positioned to support instant cross-border payments within the euro area and beyond—advancing the EU’s broader agenda to streamline international transactions.

The Business Impact

For businesses—particularly small and medium-sized enterprises—delays in cross-border payments can create serious financial strain. Thin margins leave little room for uncertainty, and waiting multiple days for funds to settle can disrupt supply chains, cash flow, and customer relationships. Modernizing global payment rails could change this: faster settlement, improved transparency, and better currency conversion rates may reduce overhead and improve predictability for international transactions.

These inefficiencies are especially burdensome for small and medium-sized enterprises (SMEs) and businesses in emerging markets, where high fees, limited FX transparency, and processing delays can constrain growth. According to the World Bank, the global average cost of sending remittances remains above 6%—a figure that disproportionately impacts low-income countries and small-scale exporters.

Banks are also under pressure to keep up. In the United States, the Federal Reserve has set July 14, 2025, as the ISO 20022 adoption deadline for Fedwire. U.S. financial institutions must modernize their messaging infrastructure or risk losing ground to global peers

that have already transitioned.

Private Players Disrupting the Status Quo

While public-sector initiatives focus on regulatory and infrastructure alignment, private-sector innovation is rapidly reshaping the cross-border payments market. According to Research and Markets, the market is valued at USD 221.6 billion in 2025 and is expected to grow to USD 313.4 billion by 2030, reflecting a 7.1% compound annual growth rate.

Much of this growth is driven by digital remittances and mobilefirst platforms. Global Growth Insights forecasts that digital crossborder remittance volumes will reach USD 67.4 billion by 2033, highlighting a sustained shift toward tech-enabled solutions.

Investment trends confirm this momentum. PitchBook data shows that European firms currently receive 55.2% of total cross-border payments venture capital, with Asian companies accounting for 21.1%. Europe continues to lead on infrastructure development, while Asia drives adoption through innovation and mobile technology.

Compliance and Regulatory Alignment

Efforts to modernize cross-border payments are closely tied to evolving regulatory frameworks. In February 2025, the Financial Action Task Force (FATF) launched a public consultation on updates to Recommendation 16. The proposed changes aim to improve affordability and transparency while preserving robust safeguards against money laundering and terrorist financing.

At the same time, the Financial Stability Board (FSB) has released recommendations to harmonize data frameworks across jurisdictions, enabling more consistent monitoring of cross-border flows.

FATF’s current standards now require payment service providers to include full originator and beneficiary information in all wire transfers. This helps enhance traceability, reduce illicit finance risks, and ensure financial institutions remain compliant amid increasing transaction volumes.

The Road Ahead: Challenges and Opportunities

Despite clear progress, several systemic challenges continue to complicate the modernization of cross-border payments. Chief among them is interoperability—the technical and regulatory alignment required for national payment systems to operate seamlessly across borders. To address this, the Financial Stability Board (FSB) established the Forum on Cross-Border Payments Data in March 2025. The initiative focuses on creating common data standards and progress metrics to support consistency in the exchange of payment information globally.

Regulatory fragmentation is another barrier. While some jurisdictions are advancing quickly with digital infrastructure, others are taking a more conservative stance, creating friction in multilateral efforts. The development of Central Bank Digital Currencies (CBDCs) adds further complexity. Although CBDCs have the potential to streamline international payments, they also introduce new operational, technical, and legal considerations. A recent IMF study suggests that widespread adoption of digital currencies could significantly alter global payment flows—yet implementations remain fragmented by country.

Multilateral coordination will play a key role in addressing these challenges. The G20’s cross-border payments roadmap, led by the FSB and other international bodies, sets clear quantitative targets for reducing costs, increasing speed, and improving access by 2027. The latest progress report emphasizes the importance of public–private collaboration, improved data frameworks, and alignment of regulatory standards across jurisdictions. Achieving these outcomes will depend on both technical integration and coordinated policy execution.

Who Will Lead the Next Phase?

As cross-border payment systems continue to evolve, the divide between institutions investing in modernization and those that delay is growing. Financial institutions that act now—by upgrading infrastructure or forming partnerships with agile fintech firms—are likely to benefit from better efficiency, transparency, and client retention.

For businesses and consumers, adaptability will be key. Organizations that embrace new cross-border payment solutions may gain an edge in pricing, speed, and reliability. As expectations shift globally, seamless and transparent international payments will increasingly become the norm.

The challenge ahead is no longer technological—it is strategic. The foundations for transformation are in place. What remains is the ability of institutions to execute, align, and deliver on the promise of faster, more efficient global finance.

How Clean Energy Is Becoming a Core Business Driver Green Capitalism in Action

In 2024, global investment in the low-carbon energy transition reached $2.1 trillion, an 11% increase from the previous year. This milestone, reported by BloombergNEF, signals a fundamental shift in the global economy, where clean energy has moved from the periphery of strategy discussions to the heart of corporate decision-making.

Renewable energy is no longer a symbolic gesture of corporate social responsibility—it has become a catalyst for profitability, operational resilience, and long-term growth. Companies across sectors are leveraging clean energy to meet sustainability goals and strengthen their position in a rapidly changing market.

The Economics Have Changed

According to S&P Global's cleantech trends outlook, in 2025, clean energy technology investments will surpass upstream oil and gas spending for the first time in history. This shift reflects more than environmental ambition—it underscores a realignment of capital based on long-term economic logic.

Solar energy is leading the way. Solar PV is expected to meet approximately half of the global electricity demand growth over 2024 and 2025, driven by record-low installation costs and its scalability across geographies. Solar PV is now the cheapest form of new electricity in most parts of the world, transforming how businesses and investors approach energy procurement.

The numbers speak for themselves. Clean energy is no longer a premium choice—it’s an economically superior one, redefining corporations' energy strategies worldwide.

The Rise of Energy-as-a-Service

One of the most significant developments in how businesses manage their energy consumption is the emergence of the Energyas-a-Service (EaaS) model. Valued at $74.43 billion in 2024 and projected to grow at a CAGR of 12.3% through 2030, the EaaS market reflects a fundamental change in how companies think about power—not as a commodity, but as a service. Under this model, businesses no longer need to make significant

upfront investments in renewable infrastructure. Instead, they pay for energy services on a subscription basis, similar to software-asa-service or cloud computing. This shift from capital expenditure (CapEx) to operational expenditure (OpEx) is desirable to companies seeking flexibility, cost predictability, and minimal risk.

More than just a financing innovation, EaaS enables companies to outsource the complexity of energy management while maintaining control over outcomes—like reducing emissions or improving resilience. It’s a model built for a decentralized, digitized, decarbonized future.

Green Bonds: The Financial Engine

Major corporations are invcreasingly turning to green bonds to finance their decarbonization efforts and fund clean energy projects. No longer niche financial products, green bonds have become integral to mainstream corporate financing strategies, enabling firms to meet sustainability targets while attracting capital from environmentally conscious investors.

Studies show that green bond issuance is associated with enhanced innovation and firm value, offering long-term business benefits beyond capital access. Issuers often experience stronger ESG ratings and greater investor interest, which can lead to more favorable borrowing terms.

Recent activity illustrates the strength of this market. In April 2025, POSCO raised $700 million in green bonds, with proceeds earmarked for clean energy and sustainable steelmaking. The offering was oversubscribed, underscoring the strong demand for climate-linked financial instruments.

As more companies adopt green finance as a strategic tool, green bonds emerge as one of the most effective financial engines driving the global energy transition.

Corporate America's Clean Energy Sprint

As of late 2024, EPA’s Top Fortune 500 Partners used more than 66.5 billion kilowatt-hours of green power annually. That’s roughly

equivalent to the annual electricity use of over 6 million average American homes. This isn’t just symbolic adoption—companies are investing in meaningful energy shifts that have operational and financial implications.

It’s no longer just tech giants leading the charge. Manufacturers, retailers, and financial institutions are also entering into direct power purchase agreements, installing on-site renewable energy, or procuring large-scale clean power to meet their energy needs.

The motivation is clear: renewable energy offers price stability, long-term cost savings, and insulation from fossil fuel market volatility. At the same time, it helps corporations meet sustainability targets that are increasingly demanded by investors, regulators, and consumers.

For Corporate America, clean energy is no longer a side initiative— it’s becoming standard operating procedure.

The Innovation Factor

The clean energy transition is giving rise to entirely new business models—one of the most notable being Energy Storage as a Service (ESaaS). According to Grand View Research, the ESaaS market was valued at $1.79 billion in 2024 and is projected to grow at a CAGR of 11.0% through 2030. This approach allows companies to access advanced battery storage systems without

significant upfront capital, enabling them to manage peak demand and outages while paying only for the service.

Digital infrastructure is accelerating these developments. IoTenabled smart grid systems are helping businesses monitor and optimize energy usage in real-time, reducing waste and improving overall efficiency. Paired with artificial intelligence, these tools allow for predictive maintenance, load balancing, and integration of renewable energy sources with greater precision.

This isn’t speculative. From logistics networks that automatically shift power usage to avoid peak pricing to data centers that adjust consumption using machine learning, innovation is embedded into energy-intensive industries' operational fabric, enhancing sustainability and competitiveness.

Beyond Power Generation

The business case for clean energy extends beyond electricity generation. Companies are discovering that comprehensive sustainability strategies—anchored in renewable energy—can deliver operational, financial, and reputational advantages across the enterprise.

Among the most immediate benefits is risk mitigation. As regulatory frameworks evolve and carbon pricing becomes more widespread, businesses that proactively invest in clean energy are better positioned for long-term compliance. According to CDP, nearly half of the world’s largest companies are now factoring the cost of carbon into their business plans, reflecting a growing recognition of transition risk.

Clean energy strategies also support broader business resilience. Companies can protect themselves from commodity price volatility and geopolitical energy disruptions by reducing dependence on fossil fuels. Simultaneously, low-carbon operations help unlock new product lines and customer segments aligned with sustainability.

Environmental priorities are also reshaping talent dynamics. According to Deloitte’s 2024 Gen Z and Millennial Survey, 72% of Gen Zs and 71% of millennials say a company’s environmental impact influences their decision to work there. This underscores renewable energy's role in attracting and retaining a purposedriven workforce.

From procurement to recruitment, clean energy is increasingly central to how companies power their operations and compete and grow in a changing world.

The Road Ahead

The momentum behind clean energy is not slowing. According to KPMG's 2025 Energy Transition Outlook, 72 percent of investors report that investment in energy transition assets is accelerating Despite geopolitical uncertainties and fluctuating interest rates, investor confidence remains strong, signaling that the clean energy business case is resilient across market cycles.

This level of commitment reflects more than climate alignment—it’s about strategic positioning. Companies investing in clean energy are securing long-term cost advantages, access to capital, and alignment with customer and regulatory expectations.

As decarbonization becomes central to competitiveness, energy strategy is no longer just an operational concern—it’s a boardroom priority. The companies that lead this shift will define the next era of industrial growth. Those who hesitate may find themselves holding assets that no longer align with market demands.

The Bottom Line

The transformation of clean energy from a corporate responsibility initiative to a core business driver marks one of the most significant strategic shifts of the modern era. It’s redrawing competitive boundaries, reshaping industry leadership, and compelling companies to rethink how they create value.

Firms that continue to treat clean energy as a compliance measure or marketing tool are missing the deeper opportunity. The real story is about long-term competitiveness, innovation, and resilience. In a world where energy costs and climate risks can make or break performance, clean energy is no longer an alternative—it’s becoming the default.

The question for business leaders isn’t whether to act but how quickly. Those who move decisively stand to gain market advantage, investor trust, and operational agility. Those who delay risk stranded assets, higher exposure, and declining relevance.

This is green capitalism in action, where sustainability and profitability converge. If current trends hold, the shift we’re witnessing is only the beginning.

ChatGPT and the Future of Financial Advice What Consumers Are Really Using It For

Consumers are increasingly turning to artificial intelligence to guide their financial decisions—from understanding personal finance basics to modeling investment strategies and exploring debt repayment options. At the center of this shift is ChatGPT—OpenAI’s conversational AI tool—now used by millions as a low-cost, always-available financial assistant.

According to McKinsey, nearly 40% of surveyed consumers in developed markets have used generative AI tools for financial purposes—including everything from expense planning to investment research. TikTok and Reddit communities now routinely share ChatGPT prompts for building budgets, negotiating credit card interest, or understanding mortgage terms. With no financial license or fiduciary duty, ChatGPT isn’t a certified advisor—but for many users, it’s a fast, low-cost, and approachable first step toward financial literacy.

As AI tools like ChatGPT become more embedded in daily routines, the lines between tech assistance and financial guidance continue

to blur. But what exactly are people using it for—and how reliable is it?

Everyday Budgeting, Streamlined by Prompts

One of the most common ways consumers use ChatGPT for financial planning is through budgeting support. With a simple prompt—like “Create a weekly budget for someone earning $3,000/month with $800 in rent and $300 in student loans”—users can instantly receive a customized spending plan. The appeal lies in the accessibility: no app sign-up, no spreadsheet formulas, just conversational guidance.

In online forums like Reddit’s r/ChatGPT, users regularly share prompt templates to build 50/30/20 budgets, categorize expenses, or even prioritize irregular income. Some prompt the tool to act as a financial coach, asking follow-up questions like “What expenses can I cut to increase savings by 10%?” or “Help me track weekly discretionary spending.”

This shift toward natural language interaction reflects a broader trend in financial technology: removing barriers to engagement. Where traditional budgeting tools can feel rigid or require technical skill, generative AI offers fluidity—and a judgment-free zone for trial and error.

Still, there are limitations. ChatGPT doesn't connect to bank accounts or automatically track transactions in real time. It relies entirely on the input provided by users, making it more useful for planning than execution. For that reason, many people pair ChatGPT with budgeting tools like YNAB or Monarch Money, using the AI for structure and the app for tracking.

Debt and Savings Advice, One Prompt at a Time

Beyond budgeting, many users are turning to ChatGPT to help make sense of their debt obligations and savings targets. From crafting accelerated payment schedules to exploring different payoff strategies, the tool can walk users through complex decisions with approachable language.

A popular use case involves comparing debt repayment methods. A prompt like “What’s the difference between the debt snowball and avalanche methods?” can yield a clear breakdown of pros and cons—without the jargon. Some users even ask ChatGPT to generate hybrid plans based on specific balances, interest rates, and monthly contribution limits.

On the savings side, ChatGPT is frequently used to map out emergency fund strategies, vacation savings plans, or even personalized retirement timelines. For example, prompts such as “Help me save $5,000 in 8 months on a $2,800 monthly income” allow the AI to provide a staged approach with estimated allocations. While the recommendations aren't tailored in a regulated sense, they often offer a helpful starting point— particularly for those without access to a financial advisor.

A Forbes Advisor survey found that 76% of consumers are concerned about misinformation from AI tools, highlighting the importance of using such tools responsibly. This comfort is especially pronounced among Gen Z and millennial users, who are more likely to seek guidance from digital platforms before visiting a financial institution.

As with budgeting, accuracy depends on the quality of information provided. ChatGPT doesn’t have access to credit reports or account histories—yet its ability to simulate planning scenarios is giving users a greater sense of control over their financial journeys..

Retail Investing Meets AI Guidance

As retail investing grows more accessible, so too does the demand for tools that can help demystify financial markets. Increasingly, individuals are prompting ChatGPT to explain complex investment concepts, compare assets, and simulate hypothetical portfolios— all without the need to navigate technical whitepapers or dense prospectuses.

Users frequently ask ChatGPT to break down the differences between ETFs and mutual funds, summarize company earnings reports, or assess the risks of emerging asset classes like cryptocurrencies. Prompts such as “Explain the difference between growth and value investing with examples” or “List pros and cons of investing in dividend stocks for passive income” are common starting points. Many pair these queries with news summaries or macroeconomic context to supplement their own research.

Some even go further, asking the AI to evaluate potential allocations like “What’s a diversified portfolio for a 35-yearold with moderate risk tolerance?” While ChatGPT can outline general principles, it does not offer financial advice, tailor recommendations, or access real-time data—an important caveat that many users overlook.

As Stradley Ronon notes, financial regulators are increasingly scrutinizing the use of generative AI in investment contexts. The legal responsibility for advice lies with the adviser—not the AI— which presents serious risks if investors act on machine-generated guidance without proper oversight or disclaimers.

Still, when used responsibly, ChatGPT can serve as a bridge between professional jargon and consumer understanding— particularly for those trying to build financial confidence from scratch. The rise of prompt-based research underscores a broader shift: investors are no longer just asking what to buy, but why—and they’re seeking AI tools to help them answer that question in plain terms.

Financial Literacy for the Algorithmic Age

Perhaps ChatGPT’s most profound impact on personal finance is its ability to boost financial literacy. Instead of digging through fragmented blog posts or dense textbooks, users can ask the AI questions like “What is compound interest?” or “How does inflation erode savings?” and receive clear, jargon-free explanations in seconds.

The need is acute. A recent Pew Research Center study found that although 90% of U.S. adults have heard about AI, far fewer can identify common real-world examples—highlighting the knowledge gap that conversational tools can help close.

Meanwhile, the 2021 FINRA National Financial Capability Study found that respondents with lower financial literacy—measured by a basic 7-question quiz—were significantly less likely to demonstrate positive financial behaviors such as saving for emergencies, calculating retirement needs, or avoiding high-cost credit card practices. The findings underscore how education gaps often translate into real-world financial vulnerability.

Generative AI can also extend reach in emerging markets or underserved communities. ChatGPT’s multilingual capabilities allow educators and NGOs to translate core concepts into local languages or culturally relevant examples at virtually no cost. That promise, however, comes with caveats: uneven internet access, data-privacy concerns, and the risk that localized prompts may still contain inaccuracies if not carefully reviewed.

At its best, ChatGPT serves as a neutral, always-on tutor—lowering the barrier to entry, demystifying complex topics, and turning financial literacy into an essential part of digital literacy.

The Limits of Language Models and the Role of Human Advisors

For all its utility, ChatGPT remains a large language model with significant constraints. It cannot pull real-time account data, calculate jurisdiction-specific tax impacts, or weigh personal factors such as risk tolerance and behavioral biases. Worse, it can produce “hallucinations”—confident but incorrect answers that appear credible but lack factual grounding.

In regulated fields like wealth management, those risks are non-trivial. ChatGPT may help explain financial concepts or simulate scenarios, but it lacks the context and ethical judgment required for long-term planning. That’s where human advisors remain essential.

Professionals are responding by pairing AI’s speed and scalability with traditional advisory services: using ChatGPT to draft educational materials, run “what-if” simulations, or break down complex product terms, while reserving final judgment and fiduciary guidance for licensed experts. As Harvard Business Review points out, AI should not be trusted to make decisions in situations requiring trust, empathy, or moral reasoning—traits that remain core to effective financial advising.

Ultimately, AI can augment knowledge, but not replace wisdom. In finance—as in medicine, law, or education—the human element remains indispensable.

A Tool, Not a Replacement

As ChatGPT becomes a fixture in the digital routines of millions, its role in personal finance is becoming clear: not to replace

financial professionals, but to empower individuals with greater understanding, structure, and initiative. From building budgets to modeling debt strategies and exploring investment ideas, generative AI is helping users ask smarter questions and engage more confidently with their financial lives.

But accessibility comes with responsibility. Users must recognize the tool’s limitations—outdated data, lack of personalization, and a tendency to oversimplify. Meanwhile, financial institutions and advisory firms must consider how to ethically integrate AI into client education, onboarding, and support—without overpromising or bypassing compliance.

The future of personal finance is unlikely to be fully automated. Instead, it will be hybrid: AI tools like ChatGPT providing firstlayer guidance, and trusted human professionals offering depth, oversight, and tailored advice. In that model, financial literacy, digital fluency, and critical thinking become just as essential as any financial product or platform.

ChatGPT may not be your investment advisor—but it’s quickly becoming your financial co-pilot.

Banking the Blue Economy

Why Ocean Finance Is Becoming Central to Climate

Investment Strategies

As climate risks intensify and sustainable investment frameworks mature, oceans are emerging as a new frontier in global finance. The so-called "blue economy"—which includes sustainable fisheries, marine energy, coastal resilience, and ecosystem restoration—is now attracting serious interest from institutional investors, development finance institutions, and sovereign issuers. At the heart of this shift is blue finance: a fast-evolving category of financial instruments designed to mobilize capital for the sustainable use and protection of ocean resources. From blue bonds to debt-for-nature swaps, ocean-focused finance is no longer a niche—it’s a growing pillar of climate-aligned investment.

The Ocean's Balance Sheet

The ocean economy generates approximately $2.5 trillion annually, encompassing sectors such as fisheries, tourism, and shipping. This oceanlinked activity, when managed sustainably, falls under what is known as the blue economy—a model that seeks to balance economic growth with ocean health, promoting activities that preserve marine ecosystems while generating long-term returns.

Beyond annual outputs, the ocean's total asset value is estimated at $24 trillion, reflecting its vast natural capital and ecosystem services. If considered a national economy, this would rank the ocean as the seventh-largest economy globally.

However, the sustainability of these economic benefits is under threat due to overexploitation, pollution, and climate change. Addressing these challenges requires significant investment. According to Morgan Stanley, over $3 trillion will be needed in the coming decades to protect ocean ecosystems and foster sustainable marine industries.

This investment imperative is catalyzing the growth of blue finance—financial instruments and strategies designed to support the sustainable use of ocean resources. For investors, this represents a burgeoning frontier where environmental stewardship and economic opportunity converge.

The Rise of Blue Finance

One of the most innovative developments in sustainable finance is the emergence of blue bonds—debt instruments specifically structured to support marine and coastal conservation while delivering returns to investors. Unlike traditional sovereign or municipal debt, blue bonds explicitly tie capital to measurable environmental outcomes, often backed by multilateral guarantees or conservation-linked terms.

The Seychelles was the first country to pioneer this model. In 2018, it issued a $15 million sovereign blue bond , backed by private investors and supported by the World Bank and Global Environment Facility. Proceeds were allocated to marine protected areas and sustainable fisheries, blending public and private finance in a globally recognized first.

Building on that precedent, Belize executed a landmark debtfor-nature swap in 2022 , unlocking $180 million for ocean conservation while reducing its national debt by 12% of GDP. The deal—focused on protecting the Belize Barrier Reef— demonstrated how blue finance can simultaneously deliver fiscal and ecological resilience.

Recent years have seen the model expand rapidly:

• In May 2023, Indonesia issued the world’s first publicly offered sovereign blue bond , raising JPY 20.7 billion (USD 150 million) in Japan’s debt capital markets to support sustainable marine development, coastal protection, and fisheries management.

• In August 2023, Gabon completed a $500 million debtfor-nature swap , the first of its kind in mainland Africa.

Arranged by Bank of America, the deal is expected to save Gabon $125 million over 15 years for marine conservation and is seen as a blueprint for climatealigned sovereign finance in politically complex regions.

• In December 2024, DP World became the first Middle Eastern company to issue a corporate blue bond The proceeds are targeted at sustainable maritime infrastructure and ocean-friendly logistics, signaling rising corporate interest in aligning operations with marine conservation.

These examples reflect a maturing blue finance ecosystem—one that spans sovereign and corporate issuers, global regions, and both public and private capital. What began as a novel solution for small island nations is quickly evolving into a scalable financial mechanism with global relevance.

The Investment Opportunity

Institutional Capital Moves In: Scaling Blue Finance Through Banks and Development Partnerships

Major financial institutions are increasingly recognizing the strategic value of sustainable ocean investment. In 2019, the World Bank issued a $28.6 million Sustainable Development Bond , managed exclusively by Credit Suisse, to raise awareness and capital for sustainable use of oceans and coastal ecosystems. The bond supported programs focused on marine governance, fisheries management, and pollution reduction—linking investor capital directly to the health of marine systems.

In 2022, the World Bank deepened its commitment by launching the Blue Economy for Resilient Africa Program (BE4RAP) , announced during COP27. Designed to support African coastal nations, BE4RAP aims to unlock new financing pathways for sustainable fisheries, coastal adaptation, and ecosystem protection—linking climate resilience directly to economic opportunity.

More recently, in October 2024, the International Finance Corporation (IFC) invested $25 million in Türkiye’s first blue bond , issued by QNB Finansbank. The proceeds are directed toward s ustainable marine activities, including fisheries and tourism, and mark a significant

step in engaging the private banking sector in blue finance solutions. The transaction demonstrates how multilateral institutions are helping accelerate blue finance through blended capital and technical assistance.

These institutional initiatives signal a broader shift: blue finance is no longer a niche or emerging concept. With backing from global banks, development finance institutions, and multilateral actors, it is rapidly evolving into a mainstream channel for ESG-aligned capital. As frameworks mature and data improves, institutional investors are beginning to treat ocean health as a material financial risk—and a long-term investment opportunity.

Measuring the Tide: ESG Metrics for Ocean Health

As blue finance matures, the demand for robust, standardized metrics to assess the sustainability of ocean-related investments has intensified. Traditional ESG frameworks often fall short in capturing the complexities of marine ecosystems, prompting the

development of specialized indicators tailored to the blue economy.

A notable step forward is the launch of Making Oceans Count II (MOC2) in 2024—a collaboration between the Green Digital Finance Alliance (GDFA), HUB Ocean , and Copenhagen Business School, funded by the VELUX Foundation. The initiative aims to create marine-focused metrics that capture both the impacts and dependencies of human activities on ocean ecosystems—crucial data points that are often missing in standard ESG evaluations.

MOC2 is working to build out ocean asset metrics—indicators that reflect the health, productivity, and sustainability of marine environments. These are designed for use in blue finance decision-making, especially across high-impact sectors like shipping, offshore renewables, and coastal infrastructure.

According to Copenhagen Business School , the program is organized into five strategic workstreams:

» Aligning ocean metrics with the needs of financial actors in the blue economy

» Expanding asset-level ocean data for investment evaluation

» Unlocking underused scientific marine datasets

» Mapping digital platforms for ocean data access

» Equipping finance and ESG professionals to prioritize ocean health through measurable metrics

The Investment Opportunity

Despite the growing momentum around blue finance, the ocean economy remains a relatively untapped frontier in sustainable investing. According to Sustainable Fitch , both the ocean economy and UN Sustainable Development Goal 14 (Life Below Water) are among the most underinvested themes within ESG finance. This is largely due to valuation complexity, insufficient marine-specific metrics, and the historical dominance of land-based environmental concerns in ESG frameworks.

Yet the ocean presents enormous growth potential. Sectors such as offshore renewable energy, sustainable shipping, marine carbon sequestration, and coastal infrastructure resilience are emerging as core pillars of the climate-aligned economy. Investors are increasingly exploring these markets not only for their environmental impact but also for their diversification benefits and long-term return potential. The OECD estimates that the ocean economy could double in size to reach $3 trillion by 2030.

At the same time, frameworks such as the Taskforce on Nature-related Financial Disclosures (TNFD) are helping financial institutions incorporate ocean-related risks and opportunities into reporting and decisionmaking. In parallel, initiatives like Making Oceans Count II (MOC2) are developing new ocean asset metrics to translate marine ecosystem health into measurable, finance-compatible indicators.

As capital continues to shift toward climate-resilient assets, the blue economy is no longer a niche ESG category—it is a strategic frontier. For investors seeking sustainable returns grounded in long-term value creation and planetary stability, the ocean represents one of the most undercapitalized but promising opportunities in global finance.

Looking to the Horizon

The future of blue finance holds significant promise—but realizing its full potential will require deliberate, inclusive strategies. A sustainable blue economy must not only be environmentally sound and financially viable, but also socially equitable, ensuring that individuals and economies in the Global South benefit fairly from conservation-linked investment and marine development. As Deutsche Bank’s CIO report emphasizes, the transition must support both ocean health and human prosperity, grounded in principles of justice and intergenerational equity.

Success stories like Seychelles, Belize, and Indonesia have shown what is possible when climate action and debt reform align with marine protection. Now, with increasing interest from institutional investors, global development banks, and the private sector, the blue economy is poised to move from the margins of sustainable finance into the mainstream.

For investors, this moment presents more than a moral imperative— it’s a market opportunity. As climate risk intensifies and ocean assets become more visible on balance sheets, blue finance offers a way to build diversified, future-focused portfolios that contribute to global stability.

The ocean has always been a source of life and livelihoods. Today, it is becoming a source of sustainable returns. For those ready to align capital with climate resilience and coastal well-being, the tide is turning.

How Financial Institutions Are Shaping a More Sustainable Future Wealth Management for Millennials and Gen Z

The way we build and manage wealth is undergoing a seismic shift, driven by the financial priorities and digital-first mindset of Millennials and Generation Z. Unlike previous generations, these investors are not merely adapting to the changing economic landscape—they are actively reshaping it. With technology at their fingertips, an appetite for alternative investments, and a strong commitment to values-based investing, they are setting new standards for wealth management. The real challenge isn’t whether the industry will change to meet their expectations, but how swiftly it can adapt to remain competitive.

The Digital-First Revolution

Today's young investors, born into a world of smartphones and instant gratification, expect digital experiences that rival those of leading digital-native companies. Recent data shows that 74% of them have set a new standard for the industry. This isn't just about having a sleek app—it's about creating an entirely new investment ecosystem.

The traditional model of quarterly meetings with a financial advisor in a wood-paneled office is rapidly becoming obsolete, a change

that demands urgent adaptation. Instead, young investors gravitate toward hybrid solutions combining technological innovation with human expertise. They're demanding instant messaging, video coverage, and membership in online communities, transforming wealth management into a more dynamic and accessible experience.

Alternative Investments: The New Normal

The most striking shift in young investors' behavior is their approach to asset allocation. Eighty percent of young investors now consider alternative investments, including private equity, commodities, real estate, and other tangible assets. This marks a significant departure from traditional stock-and-bond portfolios.

Recent research indicates that younger high-net-worth individuals maintain significantly less exposure to stocks and bonds—47% compared to 74% for older generations. This isn't merely about chasing higher returns; it reflects a fundamental shift in how younger generations view wealth creation and risk management, a change that demands understanding and adaptation.

Values-Based Investing Takes Center Stage

One of the most defining characteristics of Millennial and Gen Z investors is their commitment to aligning their investments with their values. Over 75% of Gen Z investors are willing to sacrifice returns to invest in causes they believe in. This represents a fundamental shift from the traditional focus on maximizing returns at any cost.

Environmental, Social, and Governance (ESG) investments have moved from the periphery to become a central consideration in portfolio construction. Young investors aren't just asking about potential returns—they're questioning the impact of their investments on climate change, social justice, and corporate governance.

The Rise of AI-Driven Personalization

Hyper-personalization powered by artificial intelligence is becoming the new standard in wealth management. Young investors expect their financial platforms to understand their unique goals, risk tolerance, and investment preferences, delivering tailored recommendations and insights in real-time.

This technological evolution goes beyond simple automation. Modern wealth management platforms incorporate sophisticated algorithms to analyze spending patterns, predict financial needs, and adjust investment strategies based on changing market conditions or personal circumstances.

Financial Education and Transparency

Despite their technological savvy, young people globally have financial literacy rates below 50%. The industry is responding by integrating educational components into their platforms, making financial knowledge more accessible and engaging. This includes interactive learning modules, social learning communities, and real-time market insights delivered through preferred communication channels.

The Power of Community and Social Investing

Young investors are more likely to seek financial advice from peers and online communities than traditional sources. This has led to the rise of social investing platforms where users can share strategies, discuss market trends, and even copy successful traders' portfolios. However, this approach has risks and challenges, requiring platforms to balance social features with responsible investing practices.

Looking Ahead: The Future of Wealth Management

Millennials and Gen Z will continue to reshape how investments are approached, managed, and prioritized, driving significant changes in wealth management. To meet the expectations of future investors, financial institutions must embrace key trends that cater to their digital-first and value-driven approach to wealth management.

Integration of Cryptocurrency and Blockchain– Digital assets are now a mainstream component of wealth portfolios. Financial

institutions will increasingly incorporate cryptocurrencies and blockchain-based solutions into their platforms to meet growing demand.

Mobile-First, Data-Driven Experiences – Younger investors expect seamless, intuitive, and mobile-friendly platforms that leverage sophisticated analytics. Real-time insights and AIpowered recommendations are becoming essential tools for portfolio management.

Sustainable and Impact Investing – As ESG investing moves from a niche preference to a primary consideration, financial institutions are expanding their offerings to include more sustainable investment opportunities. Firms that fail to prioritize ethical and impact-driven portfolios risk alienating a significant portion of younger investors.

Transparent and Flexible Fee Structures—The days of opaque pricing models are gone. Millennials and Gen Z demand greater fee transparency, favoring platforms that offer transparent, flexible, and performance-based pricing structures.

AI-Powered Personalization—Artificial intelligence is transforming the delivery of wealth management services. From predictive financial planning to automated risk assessment, AI-driven solutions enhance personalization and make investment strategies more responsive to individual needs.

As these trends gain momentum, the future of wealth management will be shaped by institutions that successfully blend digital innovation with human expertise. These institutions will offer investors financial growth and a personalized, transparent, and aligned experience aligned with their values.

The Bottom Line

The wealth management industry is at a crucial inflection point. The rise of younger investors and technological advancements reshape how financial services are delivered and consumed Success in this new era requires a delicate balance between digital innovation, human touch, performance, and purpose.

For Millennials and Gen Z, wealth management isn't just about growing their money—it's about creating a financial future that aligns with their values while leveraging the latest technology to make informed decisions. As these generations accumulate wealth and influence, their preferences will increasingly define the future of investment management.

The transformation of wealth management is no longer a distant possibility—it is happening now. Millennials and Gen Z are redefining investment strategies, pushing for greater transparency, personalization, and purpose-driven investing. Firms that fail to embrace these shifts risk becoming obsolete. At the same time, those that successfully integrate technology, alternative asset options, and values-driven approaches will be best positioned for long-term success. The future of wealth management belongs to those who can bridge digital innovation with human expertise, creating an investment experience that aligns with the evolving expectations of the next generation of investors.

Transformational Leadership in Action

OmniBSIC’s Daniel Asiedu on Banking Growth and Innovation

In Ghana’s highly competitive banking sector, meaningful customer relationships and effective leadership are essential. OmniBSIC Bank Ghana Ltd., whose slogan “Not just another bank” reflects its people-first philosophy, has emerged as one of the country’s most dynamic financial institutions. Recognized for its strategic growth and tailored corporate solutions, the bank was recently awarded Best Corporate Bank Ghana 2025 by Global Banking & Finance Review.

To mark this achievement, Daniel Asiedu, Managing Director of OmniBSIC Bank, visited us in London to receive the award trophy. While there, he joined Global Banking & Finance Review’s Philip Fothergill for a wide-ranging conversation covering leadership, digital transformation, sustainability, and the strategic priorities shaping the bank’s future.

Here is our exclusive interview with Daniel Asiedu

Philip Fothergill: Daniel, welcome back to London. Congratulations again on OmniBSIC being named Best Corporate Bank Ghana 2025. To begin, could you tell us a bit about the bank’s history and how it developed into the institution it is today?

Daniel Asiedu: Thank you, Phil—it’s a pleasure to be here. OmniBSIC came into existence about five or six years ago, during the banking sector consolidation in Ghana. It was formed through the merger of two relatively small and lesser-known banks. From the beginning, we understood that success would require more than structural change—we needed a deep cultural transformation. We brought in new talent, aligned our systems and governance, and created a unified purpose. Over time, we reshaped the organization into something far more agile, people-focused, and competitive. That’s why our slogan, “Not just another bank,” is so

important to us—it reflects a mindset of continuous improvement and differentiation.

Philip Fothergill: And differentiation is especially important in a crowded market. What is the banking landscape like in Ghana today, and what helps OmniBSIC stand out?

Daniel Asiedu: It’s a very competitive space. Ghana has about 23 commercial banks, many of which have been around for 50 or even 100 years. We’re relatively young by comparison, which means we’ve had to be deliberate and bold in how we position ourselves. But competition brings out the best in us. It drives innovation and pushes us to serve better.

What sets us apart is our ability to connect with customers— offering them not just services, but solutions that are relevant and personal. That, alongside our strong governance and digital transformation, has helped us gain real traction. We’re proud to have received several awards, including this one from Global Banking & Finance Review—our third, I believe—and each one reflects the work of an outstanding team.

Philip Fothergill: Let’s talk about your leadership style. How would you describe it, and what frameworks guide your decisions?

Daniel Asiedu: I see myself as a transformational leader. I believe leadership is about more than authority—it’s about influence, empowerment, and vision. I make it a point to share the vision of the bank clearly with the team and encourage everyone to take ownership of it. When people feel empowered and heard, they become more creative and more invested in the results. When making decisions, I follow the Four R's: Results, Resources, Restrictions , and Risks espoused by Kepner-Tregoe.

•First, every decision must aim at a result—it has to solve a problem or achieve a goal.

•Second, we must work within the resources available to us—whether it’s people, capital, or time.

•Third, there are restrictions, both internal and external, such as regulatory requirements or policy frameworks.

•And finally, risk is part of every decision. We must assess it honestly and choose the most balanced path forward.

This framework helps me lead with clarity while staying adaptable.

Philip Fothergill: What have been the most significant milestones for OmniBSIC in the past year?

Daniel Asiedu: This past year has been exceptional. We moved from a Tier 4 bank to Tier 3 and are actively working toward Tier 2. Our profit grew by nearly 190%, and our balance sheet expanded by around 67 to 70%. We also significantly increased market visibility—if you land at Kotoka International Airport in Accra, you’ll see our branding before you exit the terminal.

Customers now recognize that OmniBSIC isn’t just growing—we’re doing so with discipline and consistency. Even regulators and government stakeholders have taken note. The confidence we’ve built with our clients and communities over the past year has laid a strong foundation for what comes next.

Philip Fothergill: Let’s talk about digital transformation. How is OmniBSIC leveraging technology to improve banking for your customers?

Daniel Asiedu: We’ve made major strides in digital transformation, and we see it as a core part of our service model. Our internet banking platform allows customers to conduct nearly all their transactions remotely—from transfers and payments to account monitoring. The only thing you can’t do is withdraw physical cash. We also launched a robust mobile banking solution that enables customers to bank from any location with just a few taps. Whether they’re using a basic handset or a smartphone, they can carry out transactions quickly and securely.

But what really sets us apart is the personal touch behind the technology. Every customer is assigned a dedicated relationship manager. This person understands their business, anticipates their needs, and ensures that what we offer is not generic, but tailored. We’re also investing in AI and big data to better understand customer behavior across touchpoints. This helps us build smarter, more responsive platforms—and ultimately, stronger relationships.

Philip Fothergill: Economic volatility remains a challenge globally. How is OmniBSIC helping clients navigate financial uncertainty?

Daniel Asiedu: We see our customers as partners, not just account holders. That means we walk with them—especially in difficult times. After COVID, for example, we eased some of our lending requirements and worked closely with businesses to assess their recovery needs.

We also offer advisory services to help clients build resilience—from financial planning to credit structuring and technical guidance. Whether it’s a small business or a larger corporate, we take time to understand their operations and deliver what will truly help them grow or stabilize. Our approach is handson and proactive.

Philip Fothergill: Could you share some of your recent CSR or sustainability initiatives?

Daniel Asiedu: Sustainability is part of our daily operations. On the environmental side, we’re reducing our paper usage and waste across the bank. We’ve partnered with Ghana Airports Company to provide segregated waste bins and with the Environmental Protection Agency to promote reduction of single use plastics. On the social side, we believe that promoting wellness is critical. We’ve implemented mandatory exercise sessions for our staff twice a week, led by certified instructors. We also host quarterly health walks to encourage physical well-being and community spirit. Our most recent event attracted over 4,000 participants, making it one of the most successful in the country. These efforts aren’t just programs—they’re part of a broader culture that values people and long-term impact.

Philip Fothergill: Looking ahead, what are your priorities for the future of OmniBSIC?

Daniel Asiedu: Our priority is to become the bank of choice—for customers, employees, and shareholders alike. Internally, that means creating an environment where people are proud to work. We’re investing in our staff, ensuring competitive compensation, and promoting a culture of collaboration and growth.

For our shareholders, we’re focused on delivering sustainable, long-term returns. And for customers, we want to exceed expectations—not just meet them. We’re enhancing our digital infrastructure, refining our service models, and continuously listening to what our clients need.

Ultimately, our aim is simple: that every interaction with OmniBSIC—whether online, in-branch, or through a relationship manager—leaves a positive and lasting impression.

OmniBSIC Bank’s continued success is rooted in its consistent focus on people—clients, employees, and the broader community. By combining transformational leadership with digital innovation and a deep commitment to service, the bank has positioned itself as a standout in Ghana’s financial sector. Its slogan, “Not just another bank,” is more than a statement—it’s a guiding principle that continues to shape every aspect of its operations and outlook.

Rewarding Relationships How Merlion Global Is Redefining Loyalty in Online Trading

As trading platforms compete for user engagement, few stand out like Merlion Global, which has woven customer loyalty into the very fabric of its business strategy. With the launch of a dual-tiered Membership & Rewards Program, the company is setting new benchmarks for client recognition and engagement across Asia. In this exclusive interview, Christopher Lui, Chief Executive Officer at XAU Merlion Financial Co., Ltd., discusses the vision behind the program, how it differentiates itself in a crowded marketplace, and what traders can expect as Merlion Global doubles down on innovation, personalization, and regional expansion in 2025.

What inspired the launch of this program, and what makes it stand out?

At Merlion Global, we believe loyalty should be recognized in a way that’s meaningful and lasting. We launched our Membership & Rewards Program to deepen engagement with our clients and to thank them for their continued trust and activity with us. What makes it stand out is its unique two-tiered structure—one that recognizes long-term commitment and another that offers tangible, redeemable benefits. It’s designed to go beyond standard incentives and foster a real sense of belonging. We’re proud that this innovative approach has been recognized with a regional award, and we remain committed to refining the experience as our clients grow with us.

Can you walk us through how the loyalty program works and what benefits traders receive?

In essence, our loyalty program is made up of two complementary components: a Membership Tier system and a Rewards Points system. The Membership program acknowledges a trader’s long-term activity and assigns exclusive ranks that unlock various lifestyle privileges and brand experiences.

Separately, the Rewards program is volume-based and gives traders access to a curated marketplace where they can redeem products, services, or benefits based on their activity. These rewards are tailored by region and designed to offer something truly valuable to our diverse client base.

What sets this program apart is that it’s dynamic, localized, and engineered to provide real value—not just points for the sake of points. That balance of recognition and utility is what our clients really appreciate.

MERLION GLOBAL offers platforms like MetaTrader 4 and Merlion Copy Trade™. How do these enhance the trading experience?

Our offering combines the global familiarity and stability of MetaTrader 4 with the innovative social features of our proprietary Merlion Copy Trade™ platform. MT4 provides seasoned traders with advanced tools, automated trading, and seamless execution. Meanwhile, Merlion Copy Trade™ lowers the barrier for entry by allowing newer traders to mirror the strategies of top-performing clients in real-time.

Together, these platforms serve both ends of the experience spectrum—empowering experts to maximize their edge and enabling beginners to learn and grow while actively participating in the market.

How is MERLION GLOBAL leveraging technology and innovation to improve trading efficiency and customer engagement?

Technology is at the heart of everything we do. From advanced backend architecture that supports ultra-fast execution to the smart algorithms behind our rewards tracking system, we continuously innovate to create seamless, secure, and personalized experiences.

Our regional reward portals are a prime example—we use smart segmentation and localized content to ensure each market gets what matters to them most, whether it's flight tickets in Cambodia or mobile top-ups in the Philippines. We're also actively integrating AI-driven analytics to better understand client behavior, enabling us to deliver targeted promotions, anticipate client needs, and personalize support in real-time.

What strategies do you use to ensure a seamless and secure trading experience for your clients?

We follow a multi-layered strategy. First and foremost, regulatory compliance is non-negotiable. As a licensed brokerage under the Securities and Exchange Regulator of Cambodia, our AML/CFT policies are strictly enforced and regularly updated to meet the evolving standards of financial integrity.

Second, we deploy institution-grade technology infrastructure to ensure minimal latency and maximum uptime. All trading data is

encrypted, and client funds are securely segregated to protect against external and internal risks.

Finally, client education and support play a big role. Our support teams are trained to provide timely assistance across all channels, and we invest in regular webinars and market insights to help traders make

informed decisions.

What are the biggest trends shaping the trading and brokerage industry, and how is MERLION GLOBAL preparing for them?

Three trends stand out: platform democratization, personalization, and regulation.

Clients today expect seamless, cross-device platforms with intuitive interfaces—hence our investment in mobile and webbased trading experiences. The demand for personalization is also growing rapidly. Traders want more than just market access—they want value-added services like copy trading, custom rewards, and tailored insights. Lastly, regulatory frameworks across Asia are becoming more robust, which we welcome. It raises the bar for trust, and we’re committed to staying ahead of compliance trends through proactive engagement with regulators.

We’re also keeping a close eye on crypto derivatives, AI in trading, and gamified experiences, all of which we believe will reshape the way clients interact with trading platforms in the near future.

Are there any upcoming services, products, or expansions that traders should look forward to?

Absolutely. 2025 is going to be a transformative year for Merlion Global. We're planning to expand our Rewards Program into new regions, introducing localized perks in Southeast Asia and beyond. We're also launching bonus reward initiatives, including points for deposits, wallet balances, referrals, and special promotions to encourage broader participation.

On the product side, we’ll be enhancing Merlion Copy Trade™ with performance analytics, auto-diversification features, and trader certification badges. And finally, we’re preparing to introduce new asset classes, including selected crypto CFDs, which we believe will complement our existing FX and metals offerings.

At Merlion Global, we're not just building a trading platform—we’re building a trading lifestyle. And this award validates our journey and motivates us to continue innovating for our clients.

Christopher Lui Chief Executive Officer

Now is the Time for Payment Systems Modernization in the Financial Industry

Chris Beard, Solutions Sales Director Europe, Diebold Nixdorf

Abstract

The roadmap of legacy environments is already dominated by changing rules and regulations, and with all the upcoming changes, the business needs will be increasingly difficult to meet. Key regulatory developments in the Eurozone include mandatory instant payment capabilities, compliance with anti-money laundering regulations, and the introduction of Verification of Payee (VoP) services. Additionally, PSD3 and the Payment Services Regulation (PSR), enhancing consumer rights, DORA, and leveling the playing field for payment service providers are driving the adoption of cutting-edge technologies. Introducing innovative payment processing capabilities to address these ever-increasing regulatory and business requirements enable financial institutions to deliver faster, more secure and reliable services with improved operational efficiencies.

Introduction

As financial regulations evolve in response to emerging risks and technological shifts, they are increasingly advancing from static checklists to dynamic processes that require innovation. Working with many financial institutions, we have seen the relationship between regulatory compliance and technology modernization become the catalyst for rethinking and redesigning payment systems. In fact, the most progressive financial institutions are embracing the opportunity, overhauling aging infrastructure and enhancing customer experiences by building more resilient, secure payment networks.

Compliance as an Enabler for Technological Innovation

When framed through the lens of innovation, compliance requirements provide a clear blueprint for technological upgrades. Rather than regarding these obligations as mere costs, institutions can view them as an impetus, and even a foundation, for employing advanced technologies. For example, the regulatory need for real-time data processing has spurred the adoption of advanced cloud-native platforms and big data analytics. Furthermore, AI and ML algorithms have emerged to automate risk assessment processes, increasing both operational efficiency and accuracy. In this way, the very systems that were once introduced to satisfy regulatory demands become the cornerstone for a modernized, robust, and agile payments infrastructure.

Modern Payment Systems: A Necessity for Globalized Finance

Global transactions demand speed, accuracy, and crystal-clear accountability. Modern payment systems are built to accommodate these prerequisites. Integrating innovative technologies, such as Application Programming Interfaces (APIs) and intelligent workflows, can reduce processing times, enhance transparency across transaction processing, and mitigate security risks. In an environment where regulatory compliance mandates increased transparency and thorough auditing capabilities, these

technological advances not only smooth the payment process but also help reduce operational risks. Such advancements ultimately increase confidence in the financial markets and position institutions as trustworthy stewards of customer funds.

Adoption of cloud-native infrastructures allows for scalable and flexible processing power to handle real-time data, while APIs and microservices provide the interoperability needed for seamless integration between legacy systems and modern financial platforms. In integrating these technologies, financial institutions create an ecosystem where compliance requirements are met with precision and efficiency, enabling a more agile and modern payment landscape.

Practical Applications

Consider a multinational bank that historically relied on legacy systems to process transactions. Legacy applications are generally not well-integrated and run in batch mode, thus limiting real-time updates, causing rework for operations and resulting in delayed, inaccurate or sub-optimal decisions, leading to financial and opportunity loss. Faced with increasing regulations and the demand for real-time transaction verification, the bank embarked on a comprehensive modernization strategy. By transitioning to a cloud-native infrastructure, deploying microservices

architecture and leveraging multi-active node configuration, the bank not only met its regulatory requirements but also reduced its transaction processing times significantly. As a result: this multinational bank is now processing over 60 million transactions a day and even outperformed payment companies like Stripe and Adyen during Black Friday! Similar transformation journeys have been mirrored across several financial institutions, highlighting that the confluence of regulatory demands and technological innovation often yields a competitive edge in global finance.

Challenges in Aligning Compliance and Modernization

Despite the many opportunities, aligning compliance mandates with payment system modernization is not without challenges. Key obstacles include:

Legacy System Integration: Many institutions still operate with outdated traditional monolithic architecture infrastructure that is not readily compatible with modern technological advancements and fails to meet the demands of regulations like the Digital Operational Resilience Act (DORA), ISO 20022, the third Payment Service Directive (PSD3), the EU Artificial Intelligence (AI) Act, or the Payment Card Industry Data Security

Standard (PCI DSS). To handle today’s volume of fluctuations and diversity of transactions, payment modernization must be nimble, cost-effective and cutting-edge while enabling new features and compliance seamlessly without any disruption of service.

Data Consistency: As systems become more interconnected, ensuring robust data integrity becomes paramount.

A well-resourced microservices architecture is fed by data, particularly that which is spread and easily flowing between the features. Tactics to manage this include event sourcing or distributed databases.

Security Concerns: Addressing the risk of opening numerous entry points into their architecture continues to be a challenge, especially given the frequency of cyberattacks. Increasing the use of encryption, role-based access control (RBAC) and multi-factor authentication (MFA) in addition to AI-based fraud systems.

Cost Implications: Short-term expenses associated with overhauling payment systems and integrating new technologies can be significant. Fortunately, the complexity involved is more perceived than real. While running microservices can necessitate complex tools, as well as a robust monitoring and orchestration system, phased implementation is a failsafe option to ensure the greatest return.

Overcoming these barriers requires strategic vision, significant investment, and commitment to continuous improvement. When addressed, these challenges satisfy the immediate compliance requirements and pave the way for more secure, efficient, and future-proof payment systems.

Strategic Recommendations for a Successful Transformation

To harness the dual benefits of compliance and modernization, financial institutions should consider adopting a phased agile approach.

Embracing agile methodologies to implement incremental upgrades rather than waiting for a comprehensive transformation is key to success. This approach allows institutions to test new systems, services or features, receive feedback, and adjust processes dynamically.

FIs should try to find partners with tools that enable them to rapidly configure new payment offerings and orchestrate transaction flow across multiple systems to achieve this path. New platforms act as a payment services hub that seamlessly processes any payment transaction and keeps pace with regulatory compliance.

The modern platform can be easily integrated into the existing ecosystem and the marketplace for an enterprise view of customers, accounts, and transactions. Also, it will deliver innovative products and services, including support for non-card transactions, Request to Pay, Buy Now Pay Later use cases, and be ready for more as consumer demand evolves. It will help with the optimization of regulatory mandates such as PSD3, Instant Payments, and SEPA initiatives. A phased approach also bridges the gap between existing systems and modern services such as real-time transactions, cloud migration, and API enablement. Ultimately, this approach minimizes the legacy system by isolating specific functions or services and leaving it to continue to perform existing activities. The new solution handles new types of transactions and orchestrates all of them. Over time, transactions will be migrated from the legacy solution to the new one, replacing the overall transaction processing environment.

Conclusion

Regulatory compliance in the financial industry has historically been viewed as a restrictive necessity. However, when it becomes the impetus for modernizing payment systems, compliance transforms from a liability into a strategic advantage. By leveraging innovative technologies such as microservices, cloud-native systems, and agile environments, financial institutions can not only meet regulatory requirements but also build payment infrastructures that are more efficient, secure, and suited for a hyper-connected world. With the increasing intertwining and integration of different payment services, a top priority for Diebold Nixdorf when partnering with financial institutions is building a single comprehensive platform that can then support a wide array of payment services, surpass the compliance hurdles and be the catalyst for maintaining competitiveness in an ever-evolving financial landscape.

The Digital Sovereignty Shift What It Means for Business, Tech, and Policy

Digital sovereignty—the right of a nation to govern its own data, infrastructure, and digital frameworks—is becoming a defining issue in global technology policy. As governments assert more control over digital ecosystems, they increasingly find themselves at odds with Big Tech firms like Amazon, Google, Microsoft, and Meta, whose cross-border platforms often outpace national legislation.

This tension has deep roots but is now accelerating into formal policy. The European Union’s Digital Markets Act , which seeks to curb anti-competitive behavior by dominant digital "gatekeepers," and India’s Digital Personal Data Protection Act , which mandates local data storage in key cases, reflect a growing global resolve to reclaim authority over digital ecosystems.

Why Digital Sovereignty Is Gaining Momentum

The internet was once perceived as a borderless domain—data moved freely, platforms operated across jurisdictions, and few questioned the global infrastructure underpinning everyday life. That perception is rapidly shifting. In the wake of high-profile scandals like Cambridge Analytica , governments are reasserting their authority over the digital realm, linking data governance to both democratic accountability and national resilience.

At the core of digital sovereignty is a country’s right to determine how data about its citizens is collected, stored, and used. The issue is no longer solely about privacy—it is now intertwined with national security. Critical infrastructure, from hospitals to energy grids, increasingly depends on digital systems. According to research from the Carnegie Endowment for International Peace , governments across Asia view digital sovereignty as essential to securing national interests, especially in an era of rising geopolitical competition.

As a result, data localization laws are on the rise. Countries are requiring companies to store certain types of data on servers located within their borders to ensure legal jurisdiction and reduce dependence on foreign infrastructure. While often framed as a privacy measure, data localization also impacts global commerce and innovation , creating both compliance burdens and market access challenges for businesses.

At the infrastructure level, some governments are investing in sovereign clouds—national or regionally controlled cloud environments that offer stronger legal protections and more direct oversight. As Gartner notes, cloud computing is now the centerpiece of digital experiences, making sovereignty over cloud infrastructure a critical concern for public sector institutions and regulated industries.

Digital sovereignty is extending into artificial intelligence. A growing number of countries are calling for domestic control over AI training data—especially datasets involving language, identity, or biometric information—arguing that localized data governance is necessary to maintain ethical and cultural standards. A 2023 article in Nature highlights rising tensions over who controls AI training data , as policymakers worry about foreign influence and opaque algorithmic design.

Big Tech’s Cross-Border Power

Despite growing national efforts to assert control over digital infrastructure, a significant portion of the internet still runs on the infrastructure of a few dominant technology firms. Amazon Web Services, Google Cloud, Microsoft Azure, and Meta operate vast global networks that provide cloud storage, AI capabilities, and business-critical platforms to governments and companies around the world.

This transnational reach delivers clear advantages: performance, innovation, and scalability. But it also presents a structural challenge to digital sovereignty. These firms operate across jurisdictions but are ultimately governed by the laws of their home countries. As a result, national governments often find themselves negotiating sovereignty within a system designed for seamless global operations— where data flows, processing, and storage frequently cross borders by default.

Increasingly, however, tech firms must adapt to a fragmented regulatory environment. China’s Personal Information Protection Law (PIPL) mandates strict data localization and cross-border transfer reviews. Brazil’s Lei Geral de Proteção de Dados (LGPD) imposes GDPR-style

obligations on companies operating in Latin America’s largest economy. These and other laws are reshaping the rules of engagement in key markets, often requiring cloud providers to localize infrastructure, overhaul data handling protocols, and navigate competing jurisdictional claims.

As The Wall Street Journal has reported, tech giants now face increasing compliance costs in India, Europe, and beyond, from building local data centers to adapting privacy policies. Each additional rule erodes the efficiency gains of operating global platforms—and adds legal complexity, especially when laws in different jurisdictions conflict.

This regulatory patchwork is not just a legal issue; it’s a strategic one. The more governments assert control through localization and access mandates, the more difficult it becomes for companies to maintain unified operations. It also challenges the underlying premise of an open, global internet—prompting debate about whether the future digital ecosystem will be unified, or fragmented along national lines.

Navigating the Compliance Burden

As digital sovereignty policies multiply, companies that rely on global platforms are confronting new operational risks. What once seemed like a seamless, borderless infrastructure is now shaped by competing national regulations, forcing businesses to rethink how they manage and move data.

One of the most pressing challenges is regulatory fragmentation—the growing divergence in data protection laws across jurisdictions. As Brookings notes, this trend has created uncertainty for both businesses and consumers, making it more difficult for companies to scale services globally without running into legal barriers. Laws that restrict data flows or impose localization requirements can force businesses to maintain parallel systems for different regions, increasing complexity and cost.

Data transfer bottlenecks are another emerging issue. If personal data cannot be transferred out of a jurisdiction—or if legal mechanisms like standard contractual clauses or adequacy decisions are in dispute—business-critical services like analytics, cloud processing, or customer support can be disrupted. This gained urgency after the 2020 Schrems II ruling by the Court of Justice of the European Union, which invalidated the EU–U.S. Privacy Shield . The court

determined that U.S. surveillance laws did not offer adequate protections for EU citizens’ personal data, casting legal uncertainty over many transatlantic data flows. While companies have since relied on standard contractual clauses, these are also under increased scrutiny. As the International Association of Privacy Professionals (IAPP) notes, debates around cross-border data transfers remain unresolved—leaving businesses in a state of regulatory limbo.

These uncertainties affect everything from product launches to vendor selection. Legal teams must constantly monitor shifting regulatory landscapes. IT departments may need to restructure infrastructure to isolate data by geography. Even routine operations—like storing customer records or using third-party analytics tools—now carry compliance risks that didn’t exist a few years ago.

For multinational firms, the implications are strategic as well as technical. Should they standardize on a single cloud provider, or diversify across regions to mitigate regulatory exposure? How should they respond if one country demands access to customer data that another prohibits sharing? In this environment, data governance is no longer just a legal concern—it’s a board-level issue that intersects with cybersecurity, reputation management, and long-term growth strategy.

Emerging Models of Digital Governance

With digital sovereignty now a boardroom concern, what comes next may define the future structure of the internet itself. Three key developments may shape the digital landscape ahead: regional alliances, decentralized technologies, and the rise of regional cloud ecosystems.

1. Regional Alliances for Digital Sovereignty

Countries are increasingly collaborating to establish shared digital rules and infrastructure. Nowhere is this more visible than in the European Union, which is advancing a “digital single market” strategy aimed at harmonizing data protection, cloud standards, and AI governance across member states. The EU’s approach goes beyond regulation—it includes investments in digital infrastructure, such as cloud initiatives and 5G networks, to reduce dependence on non-European providers. According to the World Economic Forum , these collaborative strategies are key to asserting digital sovereignty in a globalized tech ecosystem.

2. Decentralized Technologies

Alongside top-down policy efforts, decentralized systems are gaining momentum as an alternative to platform-based control. Innovations like blockchain, peer-to-peer networks, and decentralized identity systems promise to redistribute control of data and infrastructure away from centralized entities—including both governments and

tech conglomerates. While these technologies are still in development, they offer a potential counterweight to Big Tech dominance and overly centralized state oversight. They may also enable new models of cross-border digital trust that bypass traditional infrastructure dependencies.

3. Regional Cloud Ecosystems

Another emerging trend is the creation of regional or national cloud platforms tailored to local legal and operational requirements. Sovereign clouds, operated either by governments or trusted private partners, enable states to retain greater jurisdictional control over data. As Gartner notes, regional clouds are becoming central to future digital experiences, particularly in sectors such as healthcare, public services, and finance. These environments serve as a hedge against global platform risks, while preserving the flexibility of modern cloud services. Initiatives such as Gaia-X in Europe and G42 in the UAE exemplify how governments are responding with infrastructure-level solutions.

The Big Question

Can these emerging models reshape the global tech stack— or will Big Tech adapt once again, using legal engineering and

flexible infrastructure to maintain dominance? The answer will shape how the digital economy evolves—toward fragmentation, greater balance, or a reimagined model of global integration.

The Bottom Line

The struggle over digital sovereignty is more than a regulatory trend—it is a redefinition of how data moves, who sets the rules, and what values shape the digital economy. Whether through regional coalitions, local clouds, or decentralized models, the push for control is reshaping the operating environment for governments and businesses alike.

This is not just a technology question—it’s a structural one. As the OECD notes, data governance now sits at the heart of national economic resilience and public trust. Decisions made today will shape not only global trade and innovation, but also the societal norms and institutional frameworks of the digital age.

Whether you're a policymaker designing new rules, a corporate leader recalibrating risk, or a citizen concerned about digital autonomy, the future of sovereignty in tech will affect us all. What’s at stake is not just where data resides—but who has the power to define its purpose.

Banking on the Circular Economy

How Financial Institutions Are Shaping a More Sustainable Future

The circular economy is reshaping the traditional economic development model by prioritizing sustainability, resource efficiency, and long-term resilience. As governments and industries adopt circular strategies to reduce waste and decouple growth from resource consumption, banks are emerging as critical enablers of this transition. While the core principles of circularity— reuse, regeneration, and closed-loop systems—remain globally relevant, the role of banks in financing and supporting these efforts varies significantly across regions, shaped by differing policy frameworks, market dynamics, and institutional capacities.

Regional Variations in Circular Economy Banking European Union: Pioneering Circular Economy Finance

The European Union continues to lead global efforts in circular economy finance, driven by a strong regulatory framework and coordinated investment strategies. A key milestone is the Joint Initiative on Circular Economy (JICE)—a collaboration between the European Investment Bank (EIB) and five national promotional banks and institutions—which has committed to mobilizing €16 billion by 2025 to support circular economy projects across the EU. The initiative recently expanded with Invest-NL joining as its newest partner, further strengthening the regional push toward sustainable production and consumption models.

European banks are also driving innovation through the creation of specialized financial products, alignment with the EU Taxonomy for Sustainable Activities, and enhanced reporting and disclosure requirements that promote transparency and accountability in circular finance.

Key initiatives across the region include:

• The development of robust, sustainable finance taxonomies

• The launch of dedicated circular economy investment funds

• Implementation of stringent sustainability-linked reporting obligations

Asia-Pacific: Aligning Growth with Circular Ambitions

The Asia-Pacific region is expanding its focus on circular economy practices, reflecting a growing recognition of the need to balance economic development with environmental sustainability. With a broad spectrum of economies at various stages of growth, the region presents both opportunities and challenges for financial institutions aiming to support circular business models. Banks are beginning to integrate environmental, social, and governance (ESG) considerations into lending criteria and are increasingly offering products tailored to circular initiatives.

The United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) is playing a central role in shaping regional strategies. It highlights the importance of resource efficiency, waste reduction, and alignment with the Sustainable Development Goals (SDGs). These policy efforts encourage a broader shift in how capital is allocated, particularly in manufacturing, energy, and urban development.

Emerging Markets: Unlocking Circular Potential

In emerging markets, the transition to a circular economy is shaped by structural financial constraints, regulatory gaps, and the potential for large-scale environmental and economic gains. Many countries in Africa, Latin America, and parts of Asia are rich in natural resources and home to rapidly growing populations, making adopting circular models urgent and impactful. However, limited access to financing, underdeveloped policy frameworks, and a higher perception of risk continue to hinder widespread implementation.

To bridge these gaps, multilateral development banks and international finance institutions are stepping in with targeted support—from technical assistance to blended finance instruments—designed to reduce risk and improve capital flows toward circular initiatives. These efforts are increasingly focused on agriculture, construction, and urban waste management sectors, where circular approaches can deliver both social and environmental returns.

Persistent challenges include:

• Underdeveloped financial infrastructure

• Elevated country and project-level risk profiles

• Fragmented or evolving regulatory environments

North America: Market-Led Innovation in Circular Finance

In North America, the development of circular economy finance has primarily followed a market-driven trajectory, led by private sector innovation rather than centralized regulation. Financial institutions in the United States and Canada increasingly offer sustainability-linked loans and green bonds, focusing on supporting circular business models in manufacturing, technology, and consumer goods.

Rather than uniform national strategies, circular economy initiatives tend to emerge through corporate sustainability commitments, public-private partnerships, and regional policy frameworks. Banks are also partnering with fintech platforms and data providers to assess the long-term value of circular operations and integrate circularity into their credit and risk evaluation models.

Key areas of focus include:

• Development of bespoke financial instruments to support waste reduction and reuse

• Investment in technology-driven platforms that enable circular supply chains

• Corporate-led sustainability strategies aligned with investor expectations

Global Banking Strategies: Converging Paths Toward Circular Finance

Despite regional variations, several shared strategies are emerging as financial institutions around the world adapt their operations to support the circular economy:

Development of Specialized Financial Instruments

Banks are designing financial products tailored to circular business models, including green loans, sustainability-linked credit lines, and circular supply chain financing. These instruments help direct capital toward companies embracing resource efficiency, waste reduction, and sustainable innovation.

Advancement in Risk Assessment and Management

To address the unique characteristics of circular investments, financial institutions are building sophisticated risk assessment models that go beyond traditional linear frameworks. These models incorporate environmental, social, and governance (ESG) criteria to better evaluate long-term resilience and sustainability performance.

Engagement in Collaborative Platforms

The United Nations Environment Programme Finance Initiative (UNEP FI) is convening regional roundtables on sustainable finance in 2025. These events provide a forum for banks, regulators, and stakeholders to share insights, develop best practices, and build the institutional capacity needed to scale up circular finance globally.

Technological and Innovative Enablers

Technology continues to lead in advancing circular economy banking by improving transparency, efficiency, and decisionmaking. Financial institutions are leveraging digital tools to better assess risks, monitor supply chains, and expand access to sustainable investment opportunities.

Blockchain is being used to enhance traceability in supply chains, helping banks verify the sustainability credentials of financed goods and services.

Artificial intelligence (AI) supports the development of more dynamic risk assessment models, particularly those that integrate non-financial data such as environmental performance.

Digital investment platforms are creating new channels for financing circular initiatives, enabling broader participation from institutional and retail investors.

These technologies are streamlining operations and helping banks align financial flows with long-term sustainability objectives.

Economic Impact and Projections

The circular economy is not just a pathway to sustainability but also to long-term economic resilience. According to projections, circular business models could unlock substantial financial benefits across regions. In Europe alone, McKinsey & Company has estimated that adopting circular principles could generate more

than €1.8 trillion in annual benefits by 2030, driven by productivity gains, reduced material costs, and innovation-led growth. These potential gains underscore the economic viability of circular finance and the opportunities it presents for financial institutions.

These potential gains are not limited to Europe. As global supply chains adapt and environmental regulations tighten, circular models are expected to drive new investment flows, create employment opportunities in sustainable sectors, and strengthen long-term competitiveness across industries.

Challenges and Opportunities

While momentum around circular economy financing continues to build, significant barriers hinder broader adoption across the banking sector. A recent assessment by the World Benchmarking Alliance found that only 3% of financial institutions have published comprehensive transition plans outlining how they intend to support a circular or low-carbon economy. This lack of strategic clarity highlights a significant disconnect between sustainability ambitions and operational execution.

Additional challenges include inconsistent regulatory frameworks across jurisdictions, which can complicate international banks' risk assessments and product design. Meanwhile, a pressing need remains for continued innovation in financial instruments that

can accommodate the unique characteristics of circular business models, including longer time horizons, non-linear value creation, and ecosystem-based approaches.

Addressing these challenges will require greater collaboration between financial institutions, regulators, and the private sector to create a more enabling environment for circular finance to scale.

The role of banks in enabling the circular economy is becoming more clearly defined—shaped by local policy environments, market structures, and the pace of sustainability integration within the financial sector. While strategies vary across regions, a shared understanding is that emerging circularity is not only a response to environmental pressures but also a pathway to long-term competitiveness and economic efficiency.

Financial institutions that adapt their products, risk frameworks, and client engagement strategies to support circular models will be better positioned to meet shifting market expectations. Progress will depend less on standardized solutions and more on the ability to design flexible approaches that reflect local realities.

Banks that embed circular economy principles into their core business strategies, not just compliance programs—will play a defining role in shaping how capital supports sustainable economic transformation.

FinTok Strategy

How Banks Are Reaching Gen Z Through Social Media

TikTok may be best known for dance trends and pop culture memes, but it's quickly becoming one of the most influential platforms for financial education. On "FinTok"— the finance corner of the app—short-form videos are changing how younger generations learn about saving, investing, and managing money.

The influence of social media on financial behavior among younger generations is broad and deep. According to PYMNTS , 79% of millennials and Gen Z rely on social

platforms for financial advice. At the same time, Spruce found that 68% of Gen Z are directly influenced by the financial content they consume online. Together, these figures show that Gen Z isn't just browsing financial tips on social media—they're actively using them to shape their financial behavior. The data makes one thing clear: if banks want to influence Gen Z, they can no longer afford to ignore the platforms shaping financial behavior.

The Great Banking Migration

Gen Z is redefining how financial services are consumed. According to GWI , 52% of Gen Z already hold digital-only bank accounts—more than any other generation. This marks a decisive shift for traditional banks: digital convenience is no longer a differentiator; it's the baseline expectation.

At the same time, the role of financial education is moving beyond institutional settings. In 2024, FinTok users gained an average of 42 pieces of financial knowledge from the platform, according to a Talker Research survey conducted on behalf of Chime. This means banks are no longer competing with each other—they're competing with creators who break down financial concepts in 60 seconds or less. The battleground for credibility and influence has shifted from branches to social feeds. For banks, this migration isn't just about adopting new platforms—it requires rethinking the entire customer journey, from awareness to onboarding, in a digital-native context where attention spans are short and trust is earned differently.

How Banks Are Making TikTok Work

Not every bank that joins TikTok finds success—but those that do tend to follow a distinct playbook. From blending financial literacy with entertainment to partnering with influencers who already command trust, banks are learning to adapt their tone, content, and strategy to resonate with Gen Z. Here are three ways they make it work.

1. Educational Entertainment ("Edutainment")

The most successful banks on TikTok aren't lecturing—they're entertaining. Financial tips are packaged in trending audio, storytelling formats, and short-form humor, making them easier to digest and share. Chime, one of the earliest adopters among digital banks, leaned into this trend by embracing FinTok creators and culturally relevant content to boost engagement. Their approach blends pop culture, humor, and actionable insights—making financial literacy feel like part of the feed, not a break from it. And it's working: users who followed financial trends on TikTok in 2024 reported a 44% success rate , underscoring the platform's real-world impact on financial behavior.

2. Authentic Storytelling

Gen Z doesn't respond to polished ads or institutional voices—they connect with real stories, transparent moments, and behind-thescenes perspectives. Banks that showcase employee experiences, customer journeys, or daily operations in a relatable format are seeing stronger engagement. This content builds emotional connection and credibility, especially when it feels unscripted.

The strategy resonates where it matters most: at the decisionmaking stage. According to a report by the International Council of Shopping Centers, 85% of Gen Z respondents say social media influences their purchasing choices, with 45% specifically naming TikTok and Instagram . Authentic storytelling is not just brandbuilding for banks—it's a driver of action and conversion.

3. Influencer Partnerships—By Banks, Not Just Creators

While some banks collaborate with external financial influencers, others are experimenting with building influence from within. Rather than relying solely on sponsored campaigns, they use internal teams and relatable personalities to connect directly with audiences. It's a shift from promotion to participation—and it's reshaping how credibility is earned on social platforms.

Winning Tactics for Banks on TikTok

Once banks have found their voice on TikTok, success often hinges on designing content that feels native to the platform. These tactics don't just drive views—they help build credibility, spark conversations, and convert scrolls into sign-ups.

Community Building

Banks are fostering TikTok communities around financial wellness and daily money management. Formats like "money diaries," Q&A comment replies, and challenges invite two-way interaction—positioning banks not as lecturers but as participants in financial conversations.

West Plains Bank and Trust Company, a community bank in Missouri, has gained traction using humor, behindthe-scenes footage, and staff participation to build an authentic brand voice. The bank posted its first TikTok in 2020 and now uses the platform to showcase company culture while engaging nearly 1,500 followers.

Trend Participation

Top-performing banks aren't just creating content— they're adapting trends to their voice. Jumping on platform-wide audio, visuals, and humor allows them to ride the cultural current while embedding financial messages. Done well, this creates a sense of fluency that builds relevance without feeling opportunistic.

FNB Community Bank has taken a similar approach, leveraging TikTok to promote financial literacy and local engagement. By leaning into trending formats and prioritizing authenticity over polish, the bank has proven that even small regional institutions can grow organically on the platform.

Quick Response Format

Rather than lengthy explanations, banks are leaning into stitched responses, fast-paced tutorials, and visual explainers. TikTok favors immediacy and rhythm, aligning with Gen Z's preference for concise, contextual learning over formal financial education.

Some institutions, like Kiwibank and Scotiabank , have embraced this style with short-form videos that address banking myths and acronyms, boosting engagement while remaining educational.

Challenges and Consideration

Regulatory Compliance

Financial institutions must balance engaging content with strict regulatory requirements, often walking a fine line between entertainment and professional advice. Staying compliant is critical—not just to avoid legal issues but also to preserve trust in a space where credibility is constantly tested.

Platform Volatility

The potential TikTok ban in the U.S . (set to take effect in 2025 unless ByteDance divests) has forced banks to rethink their dependence on the platform. This uncertainty has accelerated platform diversification strategies, with institutions exploring Instagram Reels, YouTube Shorts, and even Snapchat to reach Gen Z audiences.

Credibility Balance

Banks must still project professionalism and institutional reliability as they adopt more casual, platform-native content styles. Striking the right tone—especially around financial advice—requires careful curation, brand alignment, and, often, internal training to ensure staff and influencers don't blur compliance boundaries.

The Future of Financial Marketing

The rise of FinTok is more than a marketing trend—it's a signal that the next generation of banking relationships will be built in public on platforms designed for speed, authenticity, and conversation. For Gen Z, financial education is happening outside classrooms and far from traditional advertising channels. In fact, 40% of Gen Z report they were never offered financial education in school , making platforms like TikTok a critical entry point into financial literacy.

For banks, success on TikTok isn't about going viral. It's about showing up consistently with content that's relevant, respectful of the platform, and rooted in real value. It means thinking less like an institution and more like a creator—without compromising professional standards.

Looking ahead, the most effective banks will build credibility and community equally. They'll integrate platform-native formats, lean into transparency, and remain agile as digital ecosystems shift. And while the platform itself may change, the playbook will not: speak the language of your audience, meet them where they are, and deliver content that earns their attention. The future of banking is not just digital—it's participatory. And it may very well begin with a 60-second video

Bridging the Financial Divide: How 5G is Advancing Global Financial Inclusion

The convergence of 5G technology and financial services is reshaping the digital banking landscape, particularly for the world’s unbanked and underbanked populations. With over 1.5 billion 5G connections globally by the end of 2023 , this next-generation wireless network is no longer just about faster speeds—it’s emerging as a foundational enabler of inclusive, accessible financial ecosystems. From rural connectivity to real-time mobile transactions, 5G is accelerating efforts to expand banking services to populations long excluded from the formal financial system.

The Scale of the Transformation

The economic potential of 5G in financial services is rapidly gaining momentum. According to Knowledge Sourcing Intelligence , the global 5G fintech market is expected to reach $122.47 billion by 2029, expanding at a compound annual growth rate (CAGR) of 44.53% from 2024. This projected growth underscores how 5G is not merely a connectivity upgrade—it is a structural shift poised to redefine financial service delivery models, particularly for populations that have historically been excluded from the formal banking system.

Breaking Down the Barriers

Conventional banking models have long struggled to reach remote and underserved regions due to high infrastructure costs, unreliable connectivity, and the limited commercial viability of low-density areas. By enabling high-speed, low-latency mobile access, 5G networks are helping financial institutions overcome these limitations—reducing dependence on brick-and-mortar branches and extending digital financial services to populations previously left behind.

Mobile Banking Revolution

The rise of 5G technology is reshaping mobile banking by enabling faster, more secure, and interactive financial services. With ultra-low latency and high bandwidth , 5G networks support real-time transactions and smooth video banking experiences, allowing customers to consult with financial advisors remotely as if meeting in person. This enhanced performance is particularly beneficial in areas with limited or nonexistent physical bank branches.

Additionally, integrating 5G with edge computing reduces latency for mobile banking apps, streamlining complex financial processes such as loan applications or identity verification. The improved network responsiveness also facilitates the deployment of advanced biometric authentication methods, including facial recognition and behavioral biometrics, strengthening security while maintaining user convenience.

By enhancing connectivity, reliability, and security,

5G-powered mobile banking opens new opportunities to deliver efficient, inclusive services at scale—especially in regions with limited access to traditional financial institutions.

Pop-up Banking Solutions

One of the most innovative applications of 5G in banking is the deployment of mobile, full-service “pop-up branches” that can be deployed in underserved or remote regions. These temporary banking units require minimal physical infrastructure and can be quickly relocated to meet changing demand. Backed by high-speed, low-latency 5G connectivity, these branches offer seamless access to core banking systems, enabling real-time transactions, customer onboarding, and secure authentication—comparable to what customers would experience in a traditional branch.

This flexible model significantly reduces the cost of delivering services to rural communities while expanding access to critical financial tools in areas where conventional banking infrastructure is absent. By removing the dependency on fixed locations, 5G-enabled pop-up banking is emerging as a practical and inclusive solution to closing the service gap in financial access.

Impact on Different Demographics

Rural Communities

In rural areas where banking infrastructure has historically been limited, 5G is pivotal in expanding access to financial services. With improved mobile connectivity, individuals can now open accounts remotely with real-time identity verification, eliminating the need to travel long distances to physical branches. Digital lending platforms, supported by 5G’s reliable data transfer capabilities, enable rural customers to apply for and receive microloans through mobile devices—broadening access to credit in previously underserved regions.

Additionally, real-time money transfers and bill payment services have become more accessible, helping to integrate rural populations into formal financial ecosystems. 5G is also enhancing the delivery of agricultural financing solutions via mobile platforms, allowing farmers to access funding, manage payments, and interact with financial institutions without leaving their communities.

Urban Underbanked

In urban environments, where physical proximity to financial institutions may not always translate to meaningful access, 5G enables solutions that address persistent barriers underbanked populations face. Enhanced connectivity supports streamlined onboarding processes, allowing individuals to open accounts and verify identities directly through mobile applications— reducing paperwork and in-person requirements that often deter participation in the formal banking system.

Access to micro-lending platforms has expanded through mobile

interfaces, giving small business owners and gig economy workers flexible financing options previously out of reach. Meanwhile, the growing sophistication of digital wallets has made everyday transactions—from bill payments to peerto-peer transfers—more efficient and secure. Additionally, 5G’s high bandwidth supports AI-driven financial advisory tools, offering personalized financial guidance to users lacking access to traditional advisory services.

Unbanked Populations

Globally, an estimated 1.4 billion adults remain unbanked —without access to even the most basic formal financial services, according to the World Bank's Global Findex database. Barriers often include lack of official identification, distance from bank branches, high transaction fees, and mistrust in financial institutions.

5G technology offers a practical solution by enabling mobile-first financial services that do not rely on fixed infrastructure. With a 5G-connected smartphone, unbanked individuals can access mobile wallets , savings tools, and payment systems—often for the first time. In some regions, digital onboarding processes supported by biometric authentication allow individuals without traditional documentation to open accounts securely and remotely.

By minimizing reliance on physical infrastructure and reducing onboarding friction, 5G is helping unlock access for populations previously excluded from the financial system. As mobile coverage expands and device costs decrease, the unbanked stand to benefit significantly from the new digital financial ecosystem.

Security and Trust

As digital banking becomes more prevalent, the security of financial data and transactions remains a top priority. 5G technology introduces several advanced security features

that strengthen the protection of mobile payments and digital financial services.

One of the key innovations is network slicing , which enables the creation of dedicated, isolated virtual networks. For financial institutions, this allows for secure transmission channels that segregate sensitive data from broader traffic, reducing the risk of cyberattacks and service disruptions.

5G also supports enhanced encryption protocols , offering stronger safeguards for data in transit. These advanced protocols help ensure confidentiality and integrity in high-volume financial transactions conducted over mobile networks.

In addition, 5G’s low-latency environment enables real-time fraud detection systems to operate more efficiently, flagging suspicious behavior and intercepting threats before they can impact users. This is particularly valuable in regions where traditional banking security mechanisms are limited.

These technologies enhance user trust and create a more secure foundation for delivering inclusive financial services across mobile platforms.

The Role of Mobile Money

5G technology significantly enhances mobile money services, particularly in regions with limited access to traditional banking. By delivering high-speed, low-latency connectivity, 5G enables mobile payment platforms to operate more efficiently and reach users in remote or underserved areas. This advancement allows individuals to send and receive money, pay bills, and access financial tools directly from their mobile devices—without needing physical bank branches.

5G's capabilities also support instant cross-border transactions , helping to reduce the cost and complexity of international money transfers. This is especially valuable for migrant workers and small businesses, which depend on affordable, timely remittance services to sustain operations and livelihoods.

Looking ahead, the integration of 5G and the Internet of Things (IoT) enables machine-to-machine payments , where connected devices can initiate transactions autonomously. This emerging capability is streamlining commerce, enhancing efficiency, and paving the way for frictionless financial interactions across industries.

By increasing speed, reliability, and accessibility, 5G is strengthening mobile money's role in promoting financial inclusion and empowering individuals and businesses in emerging and advanced economies.

Financial Capsules—equipped with biometric authentication and video advisory services— deliver full-service banking to customers in remote areas. This initiative demonstrates how 5G-powered infrastructure can scale inclusive financial services nationwide.

Cambodia: Smart Axiata’s Strategic Investments in 5G Infrastructure

Smart Axiata , Cambodia’s leading telecommunications provider, began trialing 5G technology in partnership with Huawei in 2019 , becoming the first operator in the country to do so. These trials marked a significant step toward evaluating and deploying next-generation mobile services in key urban areas.

Real-World Transformation: How 5G Is Advancing Financial Inclusion

Africa: 5G Expanding Financial Access Across the Continent

Kenya: Equitel Launches Africa’s First 5G MVNO for Inclusive Mobile Banking

Equitel , the mobile virtual network operator (MVNO) under Finserve and Equity Group Holdings, became the first successful MVNO in Africa to launch 5G services in 2024. As Kenya’s leading mobile banking channel, Equitel combines telecommunications and digital finance to provide real-time mobile banking, merchant payments, and money transfers. Now active in over 370 locations, including Nairobi, Mombasa, and Kisumu, Equitel’s 5G rollout enhances mobile banking accessibility for underserved communities nationwide.

South Africa: MTN Expands Mobile Money with PayShap Integration

MTN South Africa has integrated PayShap, a rapid digital payment solution, into its MoMo mobile money platform, becoming the first non-bank provider to do so. In partnership with Investec and Electrum, MTN enables real-time, low-cost transactions for South Africa’s unbanked population. The move mirrors India's UPI model, supporting financial inclusion through fast, secure, and mobile-first banking tools.

Asia

India: Jio’s Nationwide 5G Rollout Enhancing Digital Financial Access

Reliance Jio achieved nationwide 5G coverage across India in 2023, reaching every town and city ahead of schedule. With over 130 million 5G users, Jio’s network underpins India’s mobile-first financial ecosystem, enabling rural and remote populations to access banking apps, real-time payments, and financial services previously constrained by infrastructure limitations.

China: 5G-Powered Rural Banking Innovation

China Construction Bank’s 5G+ intelligent banking program is transforming rural service delivery. Smart Teller Machines and

In 2025, Smart secured a USD 50 million strategic financing package from CIMB Bank Cambodia to enhance network quality and prepare for a nationwide 5G rollout. The investment will support Smart’s infrastructure expansion, including improved service reach in underserved regions.

By strengthening its 5G capabilities, Smart Axiata is laying the foundation for more inclusive access to digital financial services, especially in rural provinces where mobile-first tools can help close the banking gap.

Latin America: 5G Fueling Regional Digital Finance

Brazil: Nubank’s NuCel MVNO Leverages 5G for Financial Inclusion

Nubank , Brazil’s largest digital bank, recently launched NuCel, a mobile virtual network operator (MVNO) offering 5G services integrated with its financial platform. Covering 93% of Brazil’s territory, NuCel provides flexible mobile plans and direct access to Nubank’s app-based financial tools. This unified approach enables underserved consumers to participate in the digital economy through seamless, mobile-first banking experiences.

Mexico: Government-Led 5G Expansion Targets Underserved Communities

Mexico’s telecommunications regulator, the Federal Institute of Telecommunications (IFT) , is launching its IFT-12 spectrum auction in January 2025 to accelerate national 5G deployment. The initiative includes coverage obligations in

underserved areas such as rural communities and unconnected highways along with financial incentives of up to 40% fee reductions for participants who prioritize inclusive access. Major providers like Telcel and AT&T Mexico have already rolled out 5G services in over 30 cities, with Movistar using shared infrastructure to extend reach. Together, these developments represent a coordinated effort to bridge Mexico’s digital divide and lay the foundation for mobile-first financial services in underserved regions.

Europe

Spain: Santander and Telefónica Pioneer 5G Banking Use Cases

Santander and Telefónica have collaborated on the first 5G banking pilots in Europe. These include ultra-HD video consultations, real-time virtual customer service, and low-latency mobile banking operations. By integrating 5G infrastructure into customer-facing applications, the initiative showcases how next-generation connectivity can elevate banking accessibility and operational efficiency across Europe.

Middle East

United Arab Emirates: du Pay and Emirates NBD Partner to Expand Mobile Financial Access

In October 2024, du Pay, the digital financial arm of UAE telecom provider du, partnered with Emirates NBD to deliver cardless ATM access and virtual IBANs to mobile-first users. This collaboration streamlines everyday financial management and extends secure mobile banking to a wider user base, including those previously underserved by traditional institutions.

UAE: du Leads 5G-Advanced Rollout to Power Next-Generation Digital Services

In parallel, du has inaugurated a national 5G-A Commercial Innovation Center, launching the region’s first 5G-Advanced (5G-A) network to support immersive consumer experiences and enterprise digital transformation. The center will incubate AI-powered financial tools, real-time collaboration capabilities, and tailored mobile services for homes and businesses—reinforcing the UAE’s leadership in tech-driven inclusion.

A Global View of 5G-Driven Inclusion

These examples highlight how 5G infrastructure is transforming network performance and reshaping who

can access financial services and how.

Whether through MVNOs like Equitel and Nubank, telecomfintech alliances like du Pay, or large-scale banking deployments in China and India, the convergence of high-speed mobile technology and inclusive financial innovation rapidly expands global access to economic opportunity.

Challenges and Considerations

Despite the promising outlook, several challenges must still be addressed. Infrastructure development remains a significant hurdle, requiring extensive 5G network coverage across diverse geographical regions. Deployment costs are substantial, and maintaining a consistent power supply in remote areas presents ongoing obstacles. Sustaining rural infrastructure also demands continuous investment and technical expertise.

Digital literacy poses another critical barrier. New users often need comprehensive training to use digital banking tools effectively, and cultural adaptation to mobile financial systems takes time. Trust in digital platforms remains a concern, particularly in communities with limited exposure to formal financial systems.

Lastly, accessibility must remain a design priority. Elderly users and individuals unfamiliar with digital interfaces may require simplified tools, larger fonts, or alternative engagement formats. Ensuring that 5G-enabled services are intuitive and inclusive is essential to maximizing their impact.

While these barriers highlight the complexity of scaling 5G-enabled financial inclusion, they also reinforce the importance of continued collaboration between governments, telecom providers, financial institutions, and local communities. The case studies outlined in this article demonstrate that progress is not only possible—it’s already underway. With the right investment, regulation, and focus on usability,

5G has the potential to unlock lasting, inclusive growth across the globe.

The Future of 5G and Financial Access

The future of financial inclusion through 5G is not just promising— it’s already taking shape in ways that will define the next era of digital banking. Emerging technologies are converging to unlock new capabilities: blockchain is enhancing transaction security, AI-powered platforms are offering intelligent financial advisory services, and IoT-driven banking is enabling real-time, automated money management. Meanwhile, Augmented Reality (AR) interfaces are beginning to make financial tools more intuitive and accessible for all users.

Regulatory frameworks are also evolving in parallel. In many markets, financial regulators are developing policies that balance innovation with stability—supporting mobile money, ensuring consumer protection, and enabling safe experimentation through regulatory sandboxes. These foundations are critical to scaling inclusive financial services at a global level.

As the technology continues to mature , the impact of 5G on financial accessibility will only deepen. But success will not be measured by infrastructure alone. Improved lives, more equitable systems, and communities newly connected to economic opportunity will define it.

For 5G to fully deliver on its potential, stakeholders— governments, telecom providers, financial institutions, and innovators—must stay focused on inclusion as the end goal. When connectivity leads to empowerment and technology reaches the underserved, financial inclusion becomes more than a promise—it becomes a global reality.

Building Enduring B2B Relationships From Vendor to Strategic Partner

Today’s B2B clients aren’t just shopping for solutions—they’re seeking strategic allies. As transactional selling gives way to relationship-based models, businesses that once operated as mere vendors are under pressure to deliver long-term value. Service providers, platforms, and consultants that invest in client growth—through responsiveness, integration, and consistent support—are redefining what it means to build B2B loyalty.

Why Partnering Works

B2B clients now expect more than competitive pricing or a slick demo. They’re seeking partners who understand their business, anticipate their needs, and engage more deeply. According to a 2024 Demand Gen Report survey, 26% of buyers now expect more

hands-on attention and engagement from solution providers—underscoring the shift toward collaborative, strategic relationships. Providers that make this leap stand out and build lasting, revenue-generating loyalty.

The Business Case for Strategic Partnerships

Strong B2B partnerships are more than feel-good client relationships—they’re a proven growth strategy. According to Bain & Company, increasing customer retention by just 5% can boost profits by 25% to 95%. In B2B markets where purchase cycles are long and switching costs can be high, maintaining strong client ties reduces acquisition costs, increases upsell potential, and improves forecasting accuracy. Strategic partnerships generate intangible value: co-innovation, client advocacy, and early insights into

evolving needs. For providers looking to scale efficiently, loyalty is not a byproduct of success—it’s a core lever for it.

The Tactics: Customization, Education, Embedded Services Customization: Tailoring Solutions, Not Just Selling Features

Leading B2B providers are moving beyond one-size-fits-all offerings to develop solutions built around each client’s needs. This requires more than initial discovery—it involves continuous feedback, collaborative problem-solving, and the flexibility to evolve products and services over time. Personalized onboarding, dedicated account managers, and industry-specific configurations have become standard expectations. These efforts signal a genuine commitment to client success and create the trust that drives long-term loyalty.

For example, HubSpot has adapted its CRM onboarding programs to match business maturity—from startups to enterprise clients— allowing users to scale without outgrowing the platform. In sectors like healthcare or logistics, providers are going even further by embedding regulatory compliance checks into custom dashboards, addressing pain points unique to that vertical. These nuanced configurations turn “product” into “partnership”—and position the provider as a long-term ally in operational success.

Education: Helping Clients Win

Closing the deal is no longer the end of the relationship—it’s the starting point for long-term success. Leading B2B firms prioritize client enablement by offering ongoing education through webinars, certifications, and self-paced training. These programs empower users to adopt tools more effectively, solve problems independently, and stay engaged. Scalable learning paths allow companies to support a broad customer base without compromising quality. Clients' reliance on the provider and loyalty deepens when they grow more confident and capable.

Embedded Services: Becoming Essential

The most successful B2B platforms integrate directly into their clients’ day-today operations. Whether through software integrations, automated workflows, or dedicated support teams for high-value accounts, these providers become part of the operational fabric. In vertical SaaS, this often means bundling multiple missioncritical functions—such as payroll, compliance, or analytics—into a single platform. When clients rely on a provider to manage core business functions,

switching becomes costly and disruptive. This depth of integration doesn’t just retain customers—it makes the provider indispensable.

Real-World Examples

SaaS: Miro and Salesforce

Miro experienced a 500% increase in its user base, reaching 30 million users by early 2022, driven by growing enterprise demand and the rise of distributed teams. Its adoption at scale reflects the platform’s ability to support collaboration workflows across complex organizations.

Salesforce has institutionalized customer success through a dedicated platform that spans sales, service, marketing, and analytics. Its long-term focus on lifecycle support, account success teams, and self-guided education enables clients to scale confidently, reinforcing loyalty through every phase of engagement.

Fintech: Ascenda and Galileo

Ascenda and Galileo partnered to offer integrated card loyalty solutions for banks and fintech. The collaboration embeds rewards directly into everyday payment experiences, making loyalty an essential and seamless part of the customer journey. This strategic integration improves engagement and makes the offering more difficult to replicate, deepening the institution's role in users’ financial lives.

Consulting: Deloitte’s Workday Alliance

Deloitte has developed long-term partnerships with enterprise clients through its alliance with Workday, supporting complex digital transformations. In one case study, Deloitte worked with an international agricultural firm to implement Workday’s HCM platform following a series of acquisitions. Their role extended beyond technical setup, encompassing change management and ongoing strategic support. By embedding themselves in the client’s HR and sustainability roadmap, Deloitte strengthened outcomes and loyalty.

The Bottom Line

Long-term B2B loyalty isn’t earned through features or price points—it’s built on relevance, responsiveness, and reliability. Today’s most successful providers are redefining what it means to be a partner by embedding themselves in their client’s operations, investing in education, and delivering tailored value over time.

As the examples from Salesforce, Deloitte, and Ascenda show, companies that make client success a shared goal—not just a selling point—achieve deeper relationships and stronger retention.

As automation, AI, and customer expectations continue to evolve, the ability to adapt and embed deeply within a client’s ecosystem will separate enduring partnerships from transactional providers. The future of B2B is not just tech-enabled—it’s relationship-driven. Providers that deliver consistent value while remaining agile in service delivery will be best positioned to lead in a competitive, loyalty-fragmented market.

Islamic Fintech’s Global Rise Innovation, Ethics, and the Road Ahead

Islamic fintech is emerging as a powerful force in global finance, bridging faith-based principles with digital innovation. Grounded in Shariah law—emphasizing the prohibition of interest (riba), ethical investing, and risk-sharing—these solutions are reshaping how financial services are delivered in Muslim-majority regions and increasingly beyond. According to a recent academic study, the market is projected to grow substantially through 2025, fueled by rising demand for inclusive, values-aligned financial tools and rapid digitalization.

Principles of Islamic Finance: The Ethical Foundation of Fintech

Islamic finance is rooted in principles that emphasize ethical conduct, social responsibility, and economic equity. It prohibits interest (riba), discourages excessive uncertainty

(gharar), and promotes risk-sharing and asset-backed transactions. These tenets differentiate it from conventional finance, offering an alternative framework that aligns financial activity with moral and social considerations. Islamic fintech builds on these foundations by using digital tools to increase accessibility and operational efficiency. From Shariah-compliant peer-to-peer lending platforms to mobile applications for managing zakat contributions, technology is expanding the reach and relevance of Islamic finance in the daily lives of consumers.

Regional Powerhouses: Where Innovation Thrives

As Islamic fintech expands globally, certain regions have emerged as frontrunners—driven by demographic strength, supportive regulation, and digital infrastructure.

Southeast Asia and the Gulf Cooperation Council (GCC)

stand out as key innovation hubs, each taking distinct paths to scale Shariah-compliant financial solutions. Their ecosystems offer a glimpse into how localized strategies are shaping the future of ethical digital finance.

Southeast Asia: The New Frontier

Indonesia, home to the world’s largest Muslim population, is emerging as a key market for Islamic fintech. Companies like Hijra (formerly ALAMI), now operating in over 480 cities, are leading the sector with Shariah-compliant peer-to-peer lending, mobile banking, and financing tools tailored to underserved segments. What began as a startup project has evolved into one of the region’s most prominent integrated Islamic fintech platforms.

Malaysia continues to lead the region with a well-developed regulatory and legal infrastructure that supports Islamic financial innovation. Its system of specialized Shariah Advisory Councils and clear compliance frameworks has positioned the country as a benchmark for balancing financial innovation with religious adherence, according to a brief by IADI and PIDM

UAE and Saudi Arabia:

Pioneering the Gulf’s Fintech Shift

In the GCC, the United Arab Emirates and Saudi Arabia are strengthening their positions as global Islamic fintech hubs. The UAE has made notable strides across payments, digital corporate banking, and regulatory technology, supported by a growing number of active fintech startups and sandbox initiatives, as highlighted by Fintech News UAE

In Saudi Arabia, the Islamic fintech market is projected to reach $1.5 billion by 2025 , driven by Vision 2030 reforms and a national push to expand and diversify the financial sector. The country’s centralized approach to licensing and emphasis on financial inclusion are drawing increased interest from both local innovators and international firms.

These regional ecosystems reflect diverse paths toward Islamic fintech maturity. Malaysia’s regulatory-first model offers a framework for compliance-led innovation; the UAE fosters rapid experimentation through sandbox initiatives; and Saudi Arabia’s state-led transformation is accelerating adoption across the sector. Together, these approaches may shape not only regional benchmarks but also the global trajectory of Islamic financial services.

Shariah-Compliant Product Innovation

As Islamic fintech ecosystems mature, attention is shifting from infrastructure to innovation at the product level. New platforms are reshaping how Muslims invest, insure, and manage everyday financial obligations—offering digitally native, Shariah-compliant tools that combine financial inclusion with ethical alignment. The following examples highlight how key product categories are evolving through technology:

1. Digital Zakat Platforms

Modern tools are streamlining the calculation and distribution of zakat, enabling greater transparency,

automated giving, and easier compliance. Zakat, one of the five pillars of Islam, is a mandatory form of almsgiving that requires eligible Muslims to contribute a portion of their wealth to those in need. Platforms such as Global Sadaqah and Beit El Kheir digitize charitable giving through mobile wallets, real-time eligibility checks, and institutional zakat campaigns.

2. Halal Investment Robo-Advisors

Automated investment tools like Wahed combine Shariah-compliant screening with personalized financial strategies. The platform uses digital interfaces and AIbacked engines to ensure portfolios exclude prohibited sectors while aligning with individual investor goals.

3. Micro-Takaful Solutions

Digital takaful products are expanding access to Islamic insurance among low-income and underserved groups. Takaful, a Shariah-compliant alternative to conventional insurance, is based on mutual assistance and risksharing among policyholders rather than profit-based risk transfer. Companies like Takaful Bazaar offer mobile-first coverage using simplified onboarding and Shariah-aligned pricing models.

4. Islamic Buy-Now-Pay-Later (BNPL)

Fully Shariah-compliant BNPL platforms are emerging to meet growing demand for ethical financing in Muslim-majority markets. In Malaysia, PayHalal collaborates with BNPL providers to deliver services that meet strict Shariah standards.

These categories illustrate the evolution of Islamic fintech from infrastructure-building to consumer-focused innovation. As product diversity continues to expand, so too will the sector’s ability to meet the financial needs of global Muslim communities.

The Regulatory Landscape: Supporting Innovati on

The growth of Islamic fintech is closely tied to the presence of agile, innovation-friendly regulatory frameworks. In the Gulf region, countries like Bahrain and the UAE have adopted flexible policy approaches that encourage experimentation while maintaining oversight—making them attractive hubs for Shariah-compliant fintech startups.

Regulatory sandboxes in these markets have become vital tools for balancing innovation with compliance. These controlled environments allow companies to test new products under regulatory supervision, ensuring alignment with both financial laws and Islamic principles. By enabling real-time feedback from Shariah scholars and financial regulators alike, sandboxes help reduce the time to market for ethical digital finance solutions.

While adoption rates vary by jurisdiction, a common trend among leaders is the integration of dedicated Shariah governance frameworks into fintech policy. This dual focus—on technological flexibility and religious compliance—is shaping a regulatory model that could serve as a blueprint for other emerging markets.

Challenges Facing Islamic Fintech

As the Islamic fintech sector moves beyond early-stage innovation, it faces a critical inflection point. Sustained growth now depends not only on visionary products but also on the industry’s ability to overcome deep structural barriers—from talent shortages and fragmented regulation to technological limitations in embedding Shariah compliance.

Bridging the Talent Gap

A critical obstacle for Islamic fintech is the shortage of professionals who are proficient in both Islamic finance and modern financial technologies. This dual skill set is essential for designing and managing Shariah-compliant digital financial products, yet the talent pool remains limited. According to the FiNext Conference , the industry faces a significant challenge due to the scarcity of professionals who understand both fintech systems and Islamic financial principles. This shortage not only slows innovation but also makes it harder for companies to scale and maintain compliance across jurisdictions.

Regulatory Fragmentation

The absence of standardized global guidelines for Shariah compliance continues to present a major challenge for Islamic fintech. Without a unified regulatory framework, interpretations of Islamic financial principles vary significantly across jurisdictions—complicating the ability of companies to operate across borders. As noted in the Global Islamic Fintech Report 2023–24 , this regulatory fragmentation is one of the most pressing obstacles to international scalability.

Further complexity arises from cross-border financial engineering and divergent institutional frameworks, which introduce additional compliance burdens. A study by the National University of Malaysia underscores that inconsistent licensing regimes and legal interpretations of Islamic finance create significant friction in multinational operations.

Cybersecurity Gaps

As Islamic fintech platforms scale and digitize, they become increasingly vulnerable to cyber threats—particularly given the sensitive customer data and large volumes of digital transactions they handle. While these challenges are not unique to Islamic finance, the uncertainty surrounding legal protections and data governance frameworks in key jurisdictions adds an additional layer of risk.

According to Islamic Finance News, many institutions in the Islamic banking sector are still building out mature cybersecurity frameworks and struggling to align them with

both local laws and Shariah-compliant operating principles. Additionally, a study in Heliyon highlights the urgent need for Islamic fintech firms to invest in stronger cybersecurity infrastructure and regulatory collaboration to avoid reputational and operational vulnerabilities.

Automating Shariah Compliance

The shift toward algorithmic financial systems presents unique challenges for Islamic fintech developers working to embed Shariah compliance into tools like AI platforms and smart contracts. Ensuring that these technologies align with Islamic legal principles requires more than just technical coding—it demands a deep integration of religious jurisprudence into automated logic.

A legal analysis by HRMARS notes that many fintech solutions struggle to translate nuanced Shariah rules— such as those governing risk-sharing or asset-backing— into programmable, rules-based frameworks. As a result, developers must balance innovation with ongoing consultation from Shariah scholars, particularly in areas like decentralized finance, where traditional oversight structures may be absent.

Opportunities Shaping the Future

While the challenges are considerable, so too are the opportunities. Rising demand for values-aligned finance, coupled with advances in compliance technology and increasing institutional support, is creating fertile ground for scalable growth. These developments are redefining what Islamic finance can achieve in the digital age.

Market Growth Outlook

The Islamic fintech sector is on a strong upward trajectory, reflecting both demographic momentum and increasing demand for ethical financial alternatives.

According to Morningstar/GlobeNewswire , the global Islamic fintech ecosystem currently includes over 512 companies and is projected to more than double— surpassing 1,000 firms—by 2027.

This acceleration is closely tied to the expanding global Muslim population, which is expected to drive sustained demand for Shariah-compliant financial products. As reported by Market.us , this population growth is fueling interest not only in retail Islamic finance, but also in investment, insurance, and digital banking products tailored to align with Islamic principles.

Tech-Driven Compliance

As Islamic fintech solutions scale, emerging technologies like artificial intelligence and blockchain oracles are being used to streamline Shariah compliance. These tools help automate the verification of financial contracts, enabling

real-time monitoring and reducing the reliance on manual oversight.

According to Fintech Weekly, decentralized finance (DeFi) projects are increasingly exploring the use of smart contracts and blockchain-based compliance tools to align financial products with Islamic legal requirements. These innovations offer a scalable path to ensure Shariah integrity, especially in environments where traditional compliance structures are too costly or complex to implement.

Financial Inclusion Potential

Islamic fintech is particularly well-positioned to expand financial inclusion, especially in Muslim-majority regions where conventional banking models have struggled to serve low-income or rural populations. By combining Shariahcompliant financial products with mobile-first delivery models, Islamic fintech offers a culturally and ethically aligned alternative to conventional services.

As noted in a recent study published by SpringerOpen , Islamic fintech has the potential to bridge longstanding access gaps, particularly through digital platforms that offer savings, credit, and insurance solutions tailored to underserved communities. These efforts support not only ethical finance, but also broader socioeconomic development goals across emerging markets.

Investment & Education Infrastructure

After a period of slower momentum, Islamic microfinance may be approaching a pivotal moment. According to Financial IT, 2025 is expected to mark a turning point for the sector, with renewed institutional interest and increased capital allocation aimed at Shariah-compliant lending and community-based financing models.

At the same time, industry-wide demand for specialized education and talent development is growing. As noted by INSIFR , fintech-specific knowledge and upskilling programs are becoming essential to support the next generation of Islamic finance professionals. This expanding support infrastructure—from microfinance investment vehicles to training and certification programs—is strengthening the foundation for long-term industry growth.

Strategic Path Forward

Realizing the full potential of Islamic fintech will require more than product innovation—it demands a coordinated industry-wide effort. Targeted investment in talent development must address the sector’s unique dual knowledge gap, while regulatory collaboration across jurisdictions will be essential to harmonize Shariah compliance standards. Equally important are the implementation of robust cybersecurity measures that safeguard both user data and ethical integrity, and

the development of technical infrastructure capable of automating compliance at scale.

While the sector’s momentum is undeniable, its long-term impact will depend on how effectively it can bridge traditional Islamic finance principles with the demands of modern digital ecosystems. The opportunity is not just to digitize existing practices, but to define new standards for ethical, inclusive, and scalable financial systems worldwide. As the line between innovation and inclusion continues to blur, Islamic fintech holds the potential to redefine how values-based finance operates in a digitally interconnected world.

The Real Cost of Internal Miscommunication

- and How to Fix It

Internal miscommunication is one of the most persistent—and costly—challenges businesses face. It doesn’t always present as a crisis, but its effects are widespread: slowed decision-making, duplicated work, disengaged employees, and missed opportunities.

According to Project.co’s 2023 Communication Statistics Report, 96% of people believe workplace failures are caused by poor communication. Whether it’s a vague email, a missed update, or a department working in isolation, the breakdowns accumulate quickly. Companies lose time, money, and opportunities simply because teams aren’t aligned.

The Silent Saboteur

Miscommunication in the workplace isn’t always dramatic or visible. More often, it takes the form of small breakdowns that quietly derail progress: vague emails that leave room for misinterpretation, project updates that never make it beyond one department, or changes in direction announced without context. These lapses may seem minor in isolation, but over time, they cause real friction. Employees waste time chasing clarification, make decisions based on incomplete information, or duplicate efforts already underway elsewhere in the company.

In organizations where cross-functional collaboration is essential, lack of clarity slows momentum and increases the likelihood of errors. Teams operate without a shared understanding of priorities, and the gaps between departments widen. People begin filling in the blanks with assumptions—and those assumptions don’t always align. The result? Missed deadlines, misaligned goals, and a growing sense of frustration that undermines morale and collaboration.

According to a Salesforce survey, 86% of employees and executives cite ineffective communication and poor collaboration as the leading causes of workplace failure. That’s not just a challenge for large enterprises—it’s a systemic issue affecting organizations of all sizes and sectors.

begins as a minor misunderstanding can evolve into costly organizational misalignment.

The Business Impact

The financial cost of miscommunication is anything but abstract. One of the clearest examples is time—specifically, the hours employees spend trying to clarify tasks, confirm next steps, or locate missing information. According to the Society for Human Resource Management (SHRM), a company with just 100 employees loses an average of 17 hours per week to communication breakdowns. That adds up to more than $525,000 in wasted productivity every year.

But time isn’t the only thing lost. Miscommunication also fuels disengagement. When people feel out of the loop or confused about expectations, they become less invested in their work. Gallup’s workplace research shows that employees who don’t receive clear direction are more than twice as likely to feel disengaged—and disengaged employees are more likely to underperform, miss deadlines, and eventually leave. Disengaged employees may stop offering ideas, withdraw from collaboration, or quietly exit projects—leading to a slow erosion of team effectiveness. The cost of turnover—including recruitment, onboarding, and lost institutional knowledge—can quickly eclipse the original communication failure that caused it.

While many of these breakdowns happen behind the scenes, they often surface in how companies operate externally. Confused teams struggle to deliver consistent service, respond quickly to customer needs, or execute aligned messaging across departments. Over time, these internal gaps can chip away at customer confidence and competitive edge.

Tools vs. Culture

In an effort to improve communication, many companies turn to technology—adding tools like Slack, Microsoft Teams, or Zoom to streamline collaboration. It’s easy to mistake new software for

progress—especially when remote and hybrid models demand digital communication. But digital platforms alone don’t solve the root issue. In fact, they often amplify existing problems. If expectations are unclear, feedback is avoided, or leadership lacks follow-through, the technology simply speeds up the confusion.

As MIT Sloan research explains, “technology reveals culture more than it reshapes it.” Without a strong communication culture—one grounded in clarity, accountability, and openness—adding tools just creates more noise.

That culture starts with leadership. Managers and executives set the tone by how they communicate priorities, explain decisions, and invite feedback. According to Harvard Business Review, one of the most overlooked leadership skills is setting clear expectations—and it’s fundamental to reducing ambiguity across teams. When leaders consistently clarify not just what needs to be done, but why it matters, they foster alignment across departments.

Healthy communication isn’t a platform feature—it’s a practice. It requires leaders to model transparency, build feedback loops, and create space for teams to speak up when something is unclear. Without that foundation, even the most sophisticated tools won’t deliver better results.

How to Fix It

Improving communication doesn’t require a months-long overhaul. Small, consistent changes can create a meaningful shift. Here are five practical strategies to strengthen clarity, accountability, and alignment across teams:

Make communication routines visible. Regular check-ins— whether daily huddles or weekly team syncs—build alignment and surface issues before they escalate. Even brief, structured conversations help clarify goals and prevent miscommunication.

Build in clarity checks. Don’t assume shared understanding. After meetings or decisions, ask: “What’s your interpretation of the next

steps?” This simple question exposes gaps early and reinforces accountability.

Document what matters. Clear, accessible processes reduce dependency on memory or repeated questions. Codifying key procedures—like onboarding, client handovers, or escalation protocols—ensures continuity and reduces friction across teams.

Close the loop. Create channels for two-way feedback. Leaders should actively ask for input—“What could we do differently to improve communication?”—and follow through on the suggestions.

Invest in communication as a skill. Training shouldn’t be reserved for new hires or annual workshops. Like any core competency, communication improves through regular practice and reinforcement.

These steps don’t require new software—they require intention. When leaders treat communication as an operational priority, not an afterthought, it shapes how teams perform, how problems are solved, and how progress is made.

Communication: A Strategic Priority

Communication isn't a soft skill—it’s a core business function. Organizations that prioritize clarity, context, and consistency don’t just avoid mistakes—they unlock faster decision-making, stronger collaboration, and higher retention.

As companies grow more complex—spanning teams, tools, and time zones—internal alignment becomes critical. When employees understand the “why” behind their work, they stay engaged, focused, and accountable. Miscommunication, on the other hand, creates friction that slows execution and erodes trust across departments.

Leaders who treat communication as a strategic discipline—not just an operational necessity—create cultures where people can work efficiently, solve problems faster, and stay committed to shared goals. In the end, effective internal communication isn't just good management—it’s a competitive advantage.