Station at a Time - Hearth + Rye Guide by Morrison Healthcare

SETTING THE STAGE

Built for busy hospital cafés, Hearth + Rye balances quality, speed, and comfort—one sandwich at a time.

At the heart of the station is our guest-favorite “Pick-Two” concept, which lets guests mix and match half portions with a side like apple slices, chips, fruit, or salad.

But we know one size doesn’t fit all. That’s why we’ve introduced flexible formats to help you bring Hearth + Rye to life—whether you have space for the full Pick-Two program or need a simplified setup with just sandwiches and sides.

No matter the layout, the goal is the same: serve fresh, high-quality sandwiches with standout presentation, rotating LTOs, and signature touches that keep guests coming back.

DID YOU KNOW?

Sandwich Stats

Sandwiches rank among the most cherished lunch choices in America, with over 300M consumed annually. Whether you prefer layers of meats or an array of global condiments, sandwiches are the ultimate comfort due to their versatility and personalization.

Simplification Is Key!

Offering guests the choice of a ½ sandwich, ½ salad, or ½ soup gives the allusion of more options while operators benefit from a smaller, easy-to-execute menu.

Increases Profits

Upsells like freshly-baked cookies, kettle chips, and side salads drive average guest sales by 20%.

CHEF’S NOTES

KEEP IT FRESH

Doing a few things exceptionally well far outweighs doing a bunch of things just okay. We choose quality over quantity every time.

• Leverage LTOs and rotating brands to keep your menus fresh and in-season.

• No "show plates." Let the food sell itself.

NEVER SACRIFICE QUALITY

Ingredients define flavor: The right mix of ingredients will elevate your station and enrich the guest experience.

We always:

• offer thinly-sliced deli meats

• highlight seasonal flavors & ingredients

• offer a vegetarian option

• prepare composed salads in house

• offer flavored spreads

• display signature sandwiches

We never:

• buy pre-made composed salads

• use shredded lettuce

STATION STANDARDS

MENU OPTIONS

Introducing Hearth + Rye’s signature menu, a collection of dishes that embody the height of flavor perfection. This menu features a selection of proven favorites. As you build your menu, aim for a diverse range of sandwich options to appeal to the tastes of all guests.

SIGNATURE SANDWICHES

signature al capresev best ever blt

cali bird

classic pimento cheese

cranberry chicken salad

mediterranean ok bahn mi ranchero

santa fe turkey that’s a wrap the big daddy turkey the italian the reuban the turkey cuban the turkey rachel the ultimate club

ADD-ONS

apple

balsamic side salad

bistro chips

fruit salad

classic best ever tuna salad

chickenwich it’s eggcellent v not your average ham & swiss

og blt the chick chick the classy club the tasty turkey

turkey avocado vegetarian

grilled mushroom bahn mi v one little goat v the green dipper v the mushroom muffulettav the shroom v the veggie bunchv

UPSELLS

bacon

double protein

smashed avocado

SIGNATURE SALADS

grilled chicken kale caesar

harvest chicken & greens

mandarin chicken salad the big cheffy the chicken club the grecian the spring chicken winter chicken salad

COMPOSED SALADS

blue cheese slaw

broccoli bacon salad

cauliflower tabbouleh

chickpea salad

cranberry sunflower kale salad

dijon roasted potato salad

farro salad w. vegetables

greek pasta salad

jalapeño slaw

mediterranean pasta salad

roasted curry cauliflower salad

roasted sweet potato salad

STATION STANDARDS

BUILD-YOUR-OWN

MENU OPTIONS

While we want to focus our menu and guest signage on our signature sandwich creations, the Build-Your-Own option is always available for guests who want something tailored to their individual taste, ensuring every bite brings comfort and satisfaction. When offering build-your-own style ordering, it’s whole sandwiches only!

BREADS

assorted wraps

ciabatta

focaccia

multi-grain

sourdough

whole wheat

CHEESES

cheddar pepper jack

provolone

swiss

VEGGIES

avocado banana pepper

cucumber

grape tomato

green bell pepper

leaf lettuce

PROTEINS

buffalo chicken

salad

chicken salad

egg salad

mediterranean

grilled chicken

ham

harvest chicken salad

pickled jalapeño

red onion

sliced olive

sliced pickle

sliced tomato spinach

SAUCES

lemon pepper

chicken salad

pepperoni

roast beef

salami

tuna salad turkey

spreads

chipotle mayo

honey mustard oil & vinegar

pesto mayo

dry toppings

regular mayo*

spicy mustard

sriracha

yellow mustard

oregano flakes salt & pepper

*light for wellness

Have guests looking to cut back on carbs? Ensure associates are trained to offer any sandwich as a salad.

STATION STANDARDS

STATION LAYOUT

At Hearth + Rye, station layout should be tailored to your café’s size, service model, and menu format. Whether you’re running the full Pick-Two program, a simplified sandwich-only setup, or showcasing premade signature sandwiches from a Eurostyle deli case, every layout should prioritize freshness, efficiency, and strong visual appeal.

Features

• only deli items should be displayed here: no artificial fruit, grass, etc.

• upsells and LTOs should be front and center

• all items should be shingled on platters for optimal visibility

• seasonal composed salads should be fresh and full

Build-Your-Own

• no air gaps

• set up in order of sandwich and salad assembly for optimized flow

• fresh & full vessels

FOOD FOR THOUGHT

NEED INSPIRATION?

KEEP IT FRESH

Make the most of your station by considering the following when putting together your deli plan.

MAKE IT POP!

Are you ready to WOW your guests? Consider doing a station takeover with one of our beloved Pop-up Brands, slicing meats to order, or even naming a sandwich in honor of something near and dear to your guests. The sky is the limit!

WELLNESS

Promote wellness by encouraging guests to choose better-for-you sandwich options like lettuce-wrapped sandwiches, whole grain breads, lean proteins, veggie loaded sandwiches, signature salads, balsamic side salads, fruit cups, and bottled water. You can even make any sandwich into a salad!

UPSELL

Upselling is a crucial strategy for your deli—not only does it enhance your guest experience, but it also increases the overall profitability of the station. By encouraging your guests to double their protein, add a side and beverage, or even grab a dessert, the deli is a one-stop-shop for many of our guests!

ACCESSING YOUR OPTIONS

Utilize the dropdown feature within the MenuWorks menu cycle to see all available options within each category to maximize variety and seasonality.

Pop-up Brands and limited time offers can be found on MyCompass along with corresponding print/digital marketing, social media, email communications, and MenuWorks recipe numbers.

POP-UP BRANDS

Pop-up Brands provide an opportunity to break the monotony and offer fresh branded experiences. Each brand is on-trend and ready to execute!

LIMITED TIME OFFERS

Unlock the potential of your deli by featuring a limited time offer. Whether as a signature feature or a great seasonal promotion, LTOs are a perfect addition!

Select an LTO that is in season to maximize freshness, appearance, and flavor.

Advertise the promotion at least one week in advance using all available communication outlets.

Utilize all of the available marketing throughout your café to optimize awareness and drive participation.

MAKE YOUR MARK

SIGNAGE STANDARDS

Our business is not a one-size-fits-all model, and with this in mind, we’ve created variations within our approved station signage standards to accommodate business needs. All signage options can be found here on MyCompass.

Pricing Template

• Individual pricing templates should be utilized when item pricing is significantly varied between items.

• Group pricing templates are aesthetically pleasing, but it is critical to price these correctly to avoid increased food cost %. Refer to the suggested retail pricing tool for guidance.

Rotational Features

Highlight seasonal and limited time offers to drive excitement and variety with rotational features.

COUNTERTOP SIGNAGE GUIDELINES

Ensure all signage is clean and all components are set straight in the fixture base.

Do not write on the signage template for any reason. If you run out of an item, utilize the “So Good It’s Gone” cling from the Everyday Essentials package. If you need to rework your menu or pricing, order a new sign through the ordering site.

Store additional rotational feature tiles in the provided storage organizer.

MAKE YOUR MARK

DIGITAL SIGNAGE STANDARDS

Horizontal + Vertical Menus

Digital menu templates are available in both horizontal and vertical formats. Individual templates should be utilized when item pricing is significantly varied between items.

Customize the sandwich only and pick two menu PDFs by using the sandwich drop downs to choose what sandwiches you’d like to promote. When you’re done customizing, export them as a jpg.

Station Identifier

The station identifier can be utilized when the station is closed or as a supplemental piece to the countertop fixture.

DIGITAL SIGNAGE GUIDELINES

Make sure all digital screens are in good working order. For example, the screens should not be blue or distorted in color/imagery.

Do not edit/manipulate the signage template outside of its intended function for any reason. If you have a business need outside of the provided templates reach out to Healthcare Marketing for support.

Vertical Menus

Horizontal Menus

SUPPLEMENTAL SIGNAGE MAKE YOUR MARK

Editable Daily Feature

Utilize this editable 5.5” x 8.5” template to highlight additional features outside of your rotational tiles. This is a great solution to call out a signature salad or seasonal add-on.

Pricing is editable or can be removed to accommodate weigh and pay.

Station Identifier - Circular Blade Sign

Enhance the modern aesthetic of the café and take the guesswork out by utilizing overhead blade signs to denote location.

Station Identifier - Dimensional Acrylic

Do you have low ceilings or prefer a minimalist look? The sleek dimensional acrylic backer is the perfect solution for you!

Station Identifier - Free-standing Sign

Tight on space? Order a free-standing station identifier to clearly mark your deli without requiring wall or ceiling mounting. It’s a simple, flexible solution—at a minimal cost. Order from MHCprints.com. 14” x 10”

Circular blade and dimensional acrylic station identifiers can be ordered here on MyCompass. READY TO ORDER?

LEVEL UP!

MERCHANDISING STANDARDS

Appearance matters. Our new smallwares program features sleek, modern vessels that will elevate the look of your deli and help ingredients pop. When budget allows, you should be using this program for your deli station. If you aren’t able to purchase new at this time, ensure that existing pans are matching, clean, free from damage, and the right size/fit for your space.

Boos Block Cutting Board

Half Size Long - 5 qt.

Sixth Size - 1½ qt.

Ninth Size - 1 qt.

Drop-In Template

Spacer Bar Kit

Classic Bread Tower

Utilize the smallwares ordering guide for current offerings and spec information.

7” Mini Tongs

Wide Mouth Squeeze Bottle

Induction Rethermalizer, Insert and Lid 7 qt. Soup Ladle, 4 oz.

LEVEL UP!

PACKAGING STANDARDS

Packaging is the first touchpoint with our guests and provides an opportunity to convey our brand’s essence and commitment to quality. For the guest, it’s not just a container, but a part of their everyday convenience and lifestyle. Showcasing our brand identity through items like our signature black deli paper ensure that every product we offer not only stands out, but also brings ease and satisfaction into the hands of our guests.