MENA DesignThinkers 2025 Course Catalogue for Immersive Innovation _ NEW + UPDATED

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Global Brochure 2025

*Latest AI Included

Hello, we're DesignThinkers, but you can call us "DT"

Design Thinking is a widely recognised framework to development innovative and relevant solutions for complex challenges. It is a hands-on method and mindset with emphasis on teamwork and iterative learning through continuous end-user and stakeholder involvement.

Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions. Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the everevolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.

We craft with a Designer's Mindset

We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.

CONNECTIONS

& RELATIONSHIPS

People-centered Communicate Co-create Iterate

The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.

Systemic Design integrates human-centered design and Systems Thinking, bringing awareness to the holistic complex systems solutions are being developed in.

The approach provides support in increasing end-user and planetary awareness from A to Z while leaving space for iteration and value exchange amongst stakeholders.

Now, let's get started!

Open Registration Courses

AI & Design Thinking Course

DT Creative Facilitation

DT Employee Experience

DT Immersive Bootcamp for Innovators

Systems Thinking for Positive Transformation

Future Leadership Skills

Design Thinking Fundamentals

Storytelling for Impact

Futures Thinking for Strategy Development

Design Thinking Foundations & Storytelling

Future Leadership Skills including Strategic AI

DT & Strategy for Innovation

Deep Dive Bootcamp for Innovation Leaders

Design Thinking Foundations & AI

Bespoke Programs

Design Thinking for Digital Transformation

Strategic Thinking & Leadership

Digital Transformation & Innovation

Introduction to AI & Machine Learning

AI Innovation Design Sprint

Futures Thinking for Strategy Development

Unlocking Practical Strategies for Innovative Solutions Future Leadership Skills & Innovation Management for Innovation & Change

Leading with Emotional Intelligence

Communication Skills for Leaders

What we provide

An

innovation aware organisa Culture

Bringing together capab content, employees and learn to adopt a designer and identify solutions, w and proactively solving c

Capability

An innovation ready team

Through (on-the-job) han training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.

Culture

Capability

Content

Stepping stones for innovation

Your Bespoke Learning Journey

We help you navigate through a diverse array of customized routes, integrating both content and capability services and ensuring a bespoke approach to meet your unique needs and unlock your potential.

and find your bespoke route. We explore stepping stones together,

How Design Thinking differs from Traditional Design

Innovation teams often struggle with biases and entrenched behaviors. Forbes and Harvard Business Review note that traditional design' s linear process too often leads to rigid solutions. Over the last decade, Design Thinking has evolved to focus more on tangible outcomes and 'doing, ' emphasizing empathy, user feedback, and continuous refinement for innovative, user-centered results. Forbes highlights its role in customer-centric approaches and digital transformation, while Harvard Business Review shows that design-led companies significantly outperform others. Design Thinking offers greater adaptability and innovation.

Avoid Failure Thinking & Planning

Rigorous Analysis

Focus on Solutions

Giving the right answers

Periodic

Telling

Getting it right first time

Certainty is Key

Subject Experts

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Traditional Thinking

Aware of Failure Doing Rigorous Prototyping

Focus

on Human value

Asking the right questions

Continuous (iterate)

Showing

Iteration is key

Embrace Ambiguity Process Experts

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Design Thinking

Meet some of our Facilitators

Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.

*Dr. Robert Collins is a business consultant and educator who has been delivering courses through the University of Oxford for over 25 years.

About what we do Expertise

We focus on creating value for people as the most effective way to drive project success and inspire.

"A refreshing and engaging experience that went beyond my expectations."

Tupo Muocha, UNICEF

Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.

Certification

We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.

After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).

"I have participated in at least 15 courses on soft skills in the past 20 years of my career, but the course of DTA stands out as the best. "

Javier Sanchez Millan,

Pictet & Cie SA

Participant Profiles

Working professionals and field experts

…looking to understand their customers and users, and who want to gain confidence in using Design Thinking to do so.

NGO's and Government workers

…who want to understand their audience' s needs and create impactful solutions for the public.

Executives or decision makers

...looking to strengthen their ability to lead innovation and enhance the organization’ s innovation capability.

Freelancers and consultants

…who want to understand the needs and behaviour of their target groups, and how to help them kickstart innovation.

Traditional Design vs. Design & Systems Thinking

Innovation teams often struggle with biases and entrenched behaviors. Forbes and Harvard Business Review note that traditional approaches, with their linear and rigid processes, too often lead to inflexible solutions. Over the last decade, DesignThinkingand SystemsThinkinghave evolved to focus more on tangible outcomes and active 'doing, ' emphasizing empathy, user feedback, and continuous refinement for innovative, user-centered, and systemic results. Together, Design Thinking and Systems Thinking provide powerful, tools that help organizations break free from linear thinking, offering greater flexibility, innovation, and resilience in tackling today' s complex challenges.

Avoid Failure

Thinking & Planning

Rigorous Analysis

Focus on Solutions Giving the right answers

Periodic Telling

Getting it right first time

Certainty is Key

Subject Experts Traditional Thinking

Design Thinking

Aware of Failure

Doing Rigorous Prototyping

Focus on Human value

Asking the right questions Continuous (iterative)

Showing Learning is key

Embrace Ambiguity

Process Expert

Systems Thinking

Contextual Failure

Seeing Interconnections

Holistic Thinking

Focus on System Purpose

Questioning deep-held Beliefs

Closed Loop Thinking

Mapping complex systems

Adapting based on insights

Certainty to Approximation

Epistemic Intelligence

Design Thinking Fundamentals

"

Perfect course to refresh how important customer-centricity is and how to put it into action. "

Giovanni di Russo, Coca-Cola HBC

You' re new to Design Thinking and eager to learn how to apply it effectively. The Design Thinking Fundamentals course is your starting point to explore the core principles, key tools, and mindset needed to tackle complex challenges. How do you truly understand your endusers? How can you create innovative solutions that meet their needs? This hands-on course equips you with the skills and confidence to apply Design Thinking to real-world challenges through collaboration and expert guidance.

2-Day Design Thinking Fundamentals

*AI included

Sign up

Design Thinking isn’t just a process. It’ s a mindset that helps you navigate complexity and create solutions that truly resonate with users. Many recognize its value, but applying it effectively is where real impact happens.

Guided by our expert facilitators, this course gives you hands-on experience with essential tools like Stakeholder Mapping, Personas, and Prototyping, helping you move from theory to action. Working in diverse teams, you ’ll uncover real needs, align stakeholders, and develop solutions that make a real difference. Additionally, this course will show you how to apply AI tools to the DT process.

Programme 2-Day Design Thinking Fundamentals

Day one Day two

Problem Space

09:30 Kick-off

Introduction to Design Thinking Methodology & cases

Present team-specific challenge

Stakeholder Mapping Research Guidelines

Design Research

Solution Space

09:00 Kick-off

Design Phase: Ideation

Brainstorm Techniques

ABC Avalanche

Prototyping and Validaton

Priority Mapping Service Scenarios

Prototyping

*Integrating AI in brainstorm techniques

Discover Phase: Briefing and Research

Define Pase: Reframing and Opportunity Areas

*Using AI in research

Wrap-up day 1 & Reflection round

Stakeholder Map & Persona Problem Statement

Customer Journey Map

Opportunity Areas & Reflection Methods

Deliver Phase

Pitching

Wrap-up day 2 & Reflection round

12:30 Lunch break 18:00 End 17:30 Certification & Drinks

Testing & Validation

Iteration

Persuasive Selling

Now-Next-Future Personal Action Plan

AI & Design Thinking Course

AI & Design Thinking Course

AI is transforming Design Thinking, enhancing creativity and problem-solving. This one-day training is for professionals who want to deepen their skills by integrating AI into their process. Through hands-on exercises, you ’ll explore how tools like ChatGPT, Komo AI, and DALL-E 2 support different stages of the Double Diamond, from research to prototyping. You’ll gain practical experience using AI to streamline workflows, generate insights, and push creative boundaries. By the end of the day, you ’ll have a clear understanding of how AI fits into Design Thinking and the confidence to apply it effectively.

"This training was engaging

1 day of 8 hours

and hands

-

on

, encouraging creative thinking, collaboration, and a holistic approach to problem-solving. "

Inês Santos, ABN AMRO Bank

Capabilities:

AI Prompting Empathy Building

Explore how AI can elevate your Design Thinking process. This one-day workshop delves into the intersection of technology and creativity, equipping you with tools to enhance problem-solving and innovation. Through interactive exercises, you ’ll see how AI refines research, generates ideas, and accelerates prototyping. Learn to navigate AI-powered design and uncover new opportunities to optimize your workflow. By the end of the day, you ’ll gain practical insights and a deeper understanding of AI’ s role in Design Thinking.

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Design Thinking Foundations & AI

"Perfect course to refresh how important customer-centricity is and how to put it into action. "

Giovanni di Russo, Coca-Cola HBC

You' re new to Design Thinking and eager to learn how to apply it effectively with the help of the latest AI. This course is your starting point to explore the core principles, key tools, latest AI applications and mindset needed to tackle complex challenges. How do you truly understand your end-users? How can you create innovative solutions that meet their needs? This hands-on course equips you with the skills and confidence to apply Design Thinking to real-world challenges through collaboration and expert guidance.

Design Thinking Foundations & AI

Design Thinking is more than just a method; it' s a mindset that empowers you to navigate complexity and design solutions that truly connect with users. In this hands-on course, guided by our experienced facilitators, you ’ll work with key tools such as Stakeholder Mapping, Personas, and Prototyping to move from insight to action. What sets this course apart is the integration of AI tools into the Design Thinking process. You'll explore how technologies like ChatGPT and other generative AI applications can support ideation, user research, and rapid prototyping enabling smarter, faster, and more informed design decisions.

DT Creative Facilitation Training

Design Thinking Creative

Facilitation

Facilitation is key in running successful Design Thinking workshop sessions. Creating a space and an environment in which people feel confident and can be creative in is the key responsibility of the Facilitator. Throughout the course you will be challenged to work in small teams to practice all aspects of facilitating a workshop. You will be using Design Thinking tools, such as Stakeholder Mapping, Customer Journey Mapping and Prototyping, the focus will be on your personal facilitation skills of designing and facilitating Design Thinking workshops.

"This course teaches you to step outside of your comfort zone and stimulate the creative process. "

Saud Alowayfi, Capital Market Authority

Capabilities:

You already have a good understanding of Design Thinking, you know all the tools and have applied them in practise. The next step is learning how to facilitate a Design Thinking workshop for an audience that might not have the same knowledge. How to design a high energy learning flow? What to do with group dynamics? This calls for a different skills set that we can help you with during the DT Facilitation Course. By focussing on your personal capabilities of designing and facilitating a workshop, we give you the confidence needed to successfully advocate and guide the Design Thinking mindset!

Intro to methodology & cases Self-assessment Facilitation skills

*AI Integration into DT process Sense making & Reframing

Facilitating the Double Diamond - Tips & Tricks Workshop Agendas, Mindsetters & Energizers Facilitation

Facilitation Opportunity 3&4: Energy Management & Team dynamics: Facilitation tools for multi-disciplinary Collaboration How to manage Disturbance Types

Facilitation

Wrap-up day 1 & Reflection round

Programme Design Thinking Creative Facilitation

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Deep Dive Bootcamp for Innovation Leaders

Deep Dive Bootcamp for Innovation Leaders

Learn how to successfully apply & facilitate Design Thinking to projects, and to guide your team and colleagues through the Design Thinking process. During this course, you will be learning-by-doing and practicing & facilitating tools such as Stakeholder

Mapping, Personas, Customer Journey

Mapping, Service Scenarios and Prototyping by working on a challenge. English or Dutch Language 4 days of 8 hours

"This course teaches you to step outside of your comfort zone and stimulate the creative process. "

Saud Alowayfi, Capital Market Authority

You will work in co-creation within small teams to learn from participants with diverse industry backgrounds. Our skilled facilitators will guide you through the Design Thinking process, teaching you how to use empathy when envisioning future scenarios of service for your end-users. During the second section of the course, you will learn to effectively design and facilitate workshops for stakeholders. Facilitation is key to running successful Design Thinking workshop sessions. Creating a space and an environment in which people feel confident and can be creative is the key responsibility of the Facilitator.

DT Employee Experience Training

Design Thinking Employee Experience

The role of the People function has never been more crucial and exciting, especially as we lead the design of a future of work that is inclusive, engaging, and super-charged by ethical AI. But are we, People professionals (formerly known as HR), equipped with the skills and knowledge required to take on this huge responsibility? Our high-energy 2-Day Employee Experience Design Thinking Course will arm you with an essential toolkit on integrating Design Thinking, Systems Thinking and AI principles to solve relevant Employee Experience challenges.

"If you want to drive change with new ideas within corporate landscapes... This course is super powerful. "

Gijs de Vries, ServiceNow

Deploying successful strategies for employee experience (EX) can generate significant benefits for your organization, including improved business outcomes, increased employee satisfaction, and enhanced innovation. If you want to win outside, you should start inside. As we all know, the success of a company is defined by the customer experience (CX), but the customer experience is delivered by your employees. This Course will bring you the latest insights and best practices within the realm of EX.

Course Brochure '25 Course Brochure '25

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Immersive DT Bootcamp for Professional Innovators

Bootcamp for Professional Innovators

Learn from internationally recognized and highly experienced Service Design & Design Thinking practitioners in this high-intensity 5-day course. Under the guidance of our seasoned facilitators, familiarize yourself with the divergent/convergent model of the Double Diamond, explore the latest AI integrations shaping innovation, and solidify your new Design Thinking mindset by practicing on a real-life project during this transformative week. Recognized as one of the best in Europe, this bootcamp is your gateway to becoming a top-tier design thinker.

"This training was engaging and hands-on, encouraging creative thinking, collaboration, and a holistic approach to problem-solving. "

Inês Santos, ABN AMRO Bank

Capabilities:

Explore the path of the Double Diamond: from Discover, to Define, to Design, and to Deliver. Along the way, you will be incorporating various skills and tools according to the different phases, such as Research, Stakeholder Mapping and Persona Building (Discover phase), and how to process feedback iteratively (Deliver phase). Moreover, you will learn from real experts in the field who will deliver a masterclass and provide coaching everyday. The program also includes the latest AI integrations to enhance innovation processes and outcomes.

5-Day Immersive DT Bootcamp for Professional Innovators Programme

Systems Thinking for Change

Thinking for Positive Change "A

The 2-Day Systems Thinking for Positive Transformation course offers an actionable approach to mastering Systems Thinking, turning complex challenges into opportunities for positive change. Whether you ’ re working to strengthen communities against challenges, improve employee health and happiness, or achieve sustainability targets, this course equips you with the skills to analyze, design, and optimize systems for effective transformation.

training that triggers your creativity and challenge you to be openminded on all possible problems and solutions"

Jelle Schippers, Jacobs Douwe Egberts International

This course provides a holistic problem-solving framework to navigate complex issues, identify patterns, and develop sustainable solutions. You'll gain hands-on experience with tools like the Social Ecosystem Map, Iceberg Model, and Causal Loops to design adaptable strategies. Learn to drive meaningful change by focusing on highimpact actions that maximize resources and minimize unintended consequences. Connect with a like-minded community of peers and experts, fostering collaboration and sparking fresh ideas for lasting impact.

Systems Thinking for Positive Change

Systems Awareness & Understanding

Designing Systems Solutions

Introduction to Design & Systems Thinking

Presenting Challenge

Research in Systems Design Research (*AI)

Framing the System, STEEP Canvas. What does Human-centered design mean?

Stakeholder Influence Map

Behavioral Insights & Data Iceberg model, Persona

Dynamics & drivers within the system

Opportunity Areas (*AI)

Desired Future System

Actants and Causal Loops

Sharing Observations & Reflections

Team Assignment

Social Ecosystem Map

Design Thinking Behavioral Thinking

Find key leverage points

How might we transition?

Ideation Techniques

Reframing the challenge

Active analysis of framing & purpose, Scenario Building

Defining present state and desired purpose

Nudging Techniques for Behavioral Change

Rapid Prototyping and System Value Proposition

Creating a road map with expert coaching & review

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Strategy for Innovation Course

DT & Strategy for Innovation

"

Refreshing and providing more perspective to

design

To address current challenges, firms must incorporate sustainability and social impact factors into their Business Models and think more holistically and systemically. Furthermore, they must be able to explore emerging changes and trends and transform them into far and near-future scenarios. In this course bundle, you will learn to approach problems more systematically and detect emerging trends to transform them into innovation strategies.

any

process that you work on. "

Romesh Kumar, ABN AMRO Bank

Capabilities:

In this training, you will work in a ‘learning by doing’ environment and solve a complex challenge using tools like Rich Picture, Causal Loops and Intervention Models. As solutions need to work for people, Design Thinking principles and elements are an integral, foundational part of the training. In the second part of the training, you will focus on Futures Thinking tools like Horizon Scanning, Future Wheels and Future Scenarios to explore different possible futures. Design Thinking will be introduced as an integral element throughout the training.

Future Leadership Skills Course

Future Leadership Skills Course

Sign up

Gain a deeper understanding of the essential skills required to become an effective leader of the future, equipping yourself with the ability to confidently navigate and guide your organization through disruptive and rapidly evolving environments. This course will help you strengthen your Future Leadership capabilities, enabling you to empower teams to stay focused, aligned, and adaptable while fostering a culture of continuous learning and bold innovation. By mastering these critical skills, you will be better prepared to inspire and drive meaningful change within your organization.

"This course supports generating the big picture and making it practical"

The 2-Day Future Leadership Skills course helps professionals at all levels become Future Leaders by focusing on key skills like strategic thinking, creativity, critical thinking, empathy, and communication. Through individual and team activities in a face-to-face setting, expert facilitators guide participants in developing their leadership skills and creating a Personal Action Plan to apply in their work. The course encourages selfreflection and exploration to enhance each participant’ s unique strengths.

Capabilities:

Strategic Thinking Critical Thinking

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

3-Day

Future Leadership Skills

*Including 1-Day

Future Leadership Skills

*Including 1-Day Strategic AI

"

This 3-day course merges the essential skills of Future Leadership with AI, equipping you to lead with clarity, confidence, and creativity in a rapidly evolving world. Over two days, you ’ll explore what it means to be a future-ready leader through hands-on learning in strategic thinking, communication, and personal reflection. In the second part of the course, you ’ll dive into the practical applications of AI for a day, learning how to confidently use tools like ChatGPT, Komo AI, and DALL·E 2 across different stages of innovation and decisionmaking. You’ll explore where AI fits into leadership and how to guide your organization through change by combining human insight with technological power.

3 days of 8 hours

Truly a transformative experience, guided by a very inspiring facilitator who helped me harness my leadership potential. It's a real eye-opener. "

Ellen Coerdes University of Amsterdam

Capabilities:

Critical Thinking Applying AI to real-life cases

In today’ s rapidly evolving professional landscape, staying ahead means more than keeping up. It requires embracing emerging technologies and rethinking how we lead. As AI continues to reshape industries, adapting to these trends is no longer optional for leaders. In this 3-day course, you ’ll develop the essential skills of Future Leadership and learn how to harness the power of AI. Gain the mindset and practical tools to lead with confidence, empower your team, and drive meaningful innovation in a world of constant change.

Storytelling for Impact Course

Storytelling for Impact Course

*AI included

Sign up

Story is one of the primary mediums through which we communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to create impactful connections, allowing us to re-imagine and co-create the future. You will discover how design thinking and storytelling converge to create customer-centered opportunities. You will learn about the performance, science, and structure of storytelling, including how to choose the right story to tell. Practical tools will be introduced to help you foster an innovative and collaborative mindset. English or

"Great team of

, very relaxed atmosphere, excellent amount of detail and breaks to keep up the energy!"

Gemma Richards, Eversheds Sutherland

Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience. Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?

Storytelling for Impact Course

Sign up

This one-day course gives you hands-on experience with storytelling techniques. You’ll learn how to shape and deliver stories that truly connect with your audience, using practical tools to build and refine your message. In the afternoon, you ’ll define your target group, prototype your story, and pitch it for feedback. You’ll leave with a clear story and the confidence to use it in your presentations, pitches, or personal branding.

09:30 Kick-off

Learning Objectives - DT & Storytelling

Storytelling Principles & Structures

Building Blocks for Impactful Stories

Strategy Development

Story Gathering

12:30 Lunch break

Your Storytelling Occasion

Define Target Group

Crafting Your Story & the Art of Visual Thinking

Protytyping & Testing your Story

Showtime: Pitch your Story

ABT Structure Clapboard Being Hollywood Hero's Journey

3 Act Structure

Hands-On Tools

Art Cards

Skeleton Origin Story

Audience Persona

Audience Mapping

Steller Storytelling Framework

Story Mountain

6 Stickies in a Row

6 Word Story

Storytelling Feedback

17:30 Certification & Ceremony

Course Brochure '25

Course Brochure '25

“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”

Design Thinking Foundations & Storytelling

Design Thinking Foundations & Storytelling

This hands-on course blends the essentials of Design Thinking with Storytelling to help you turn user insights into meaningful narratives and impactful innovation. Over three dynamic days, you ’ll learn how to apply key tools such as Stakeholder Mapping, Personas, Customer Journey Mapping, and Prototyping. Simultaneously, you will also be exploring how stories shape understanding, build empathy, and inspire action.

3 days of 8 hours Involvement See full calendar Dates

"The course was a great introduction to the concepts of Design

Thinking, Customer Journey and Persona Mapping

Andrew Lyall, Adobe

Capabilities:

. "

You’ll work in small, cocreative teams guided by expert facilitators, tackling a real challenge from multiple angles. Along the way, you ’ll gain practical techniques for framing compelling narratives, choosing the right story to tell, and communicating ideas that stick. This course equips you to lead with empathy, think creatively, as well as bringing your solutions to life through story. Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful?

Futures Thinking for Strategy Development

Futures Thinking for Strategy Development

Futures Thinking uses the exploration of emerging changes and trends to transform them in far and near future scenarios. This training will take a specific topic as a starting point and use a set of Futures Thinking tools like Horizon Scanning, Future Wheels and Future Scenarios to explore different possible futures. Design Thinking will be introduced as an integral element throughout the training to translate future trends into reality and tangible, actionable strategic initiatives English or Dutch

"

Refreshing and providing more perspective to any design process that you work on. "

Romesh Kumar, ABN AMRO Bank

Capabilities

:

This course will help you to feel and understand how to turn trends into actionable strategies for innovation. You will gain hands-on practice using tools and approaches to come to future scenarios. Based upon these scenarios you will learn to develop strategies to deal with these different futures. As Design Thinking is at the core of everything we do it will be part of this Course as well however in a light touch way

AI prompting Stakeholder Mapping Personas

Customer Journey Mapping Service Scenarios

Our tools for growth

Team Canvas Progress making forces Proposition Canvas

Full access to all tools & guidelines in the Online Learn & Development Library will be granted upon completion of the course. Exclusive Alumni Access for our L&D Online Library

User Insights

Definition of Success

Social Ecosystem Systems Iceberg

Persona Card

20-45 minutes

Individual or in groups

Sticky notes, sharpies

Idea Brainwriting Tool Service Scenario Map

Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.

Customer Journey Map

45-60 minutes

Core team

Sticky notes, sharpies

Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.

Sticky notes, sharpies 20-60 minutes

The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.

The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas. 10-30 minutes +4 people

Sticky notes, sharpies

AI Prompting

Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations. 5-15 minutes

team Laptop or phone

Stakeholder Map

Stakeholder analysis is a key part of stakeholder management. When dealing with a challenge many internal and external actors have an effect on how a new service is developed and launched. Use the information to assess how the interests of those stakeholders should be addressed in your project. 30 minutes

Sticky notes, sharpies

Mindsetter | Hands-free

Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.

Mindsetter | Not a Banana

Start having the whole group walk around in the room. Whenever you see an object, point at it and give it a name that has nothing to do with it. (When you see a table, you call it a cat). When everyone understands, speed up the space. Stop for a while and share finding. Do people use association to connect words and objects?

Mindsetter | Step Clap Tap

Make groups of 2. Let the two group members facing each other and take turns counting to 3 together. As soon as the group gets the hang of counting, switch one number for a gesture, such as a step, a clap or a tap. This mind setter engages the brain and often results in a relaxed atmosphere and loads of laughs.

Mindsetter | Sheep Shed

people No material needed

Make groups of 3. One person is the ‘sheep’ and stands in the middle. The other two are the shed and cover the sheep with their hands making a roof. There is one person tells the sheep to try to find another shed and the shepherd becomes a sheep too. The person standing alone is the new shepherd.

Mindsetter | Dolphin Show Mindsetter | 5 Changes

Make a circle and send one person out of the room.

Decide who in the circle is the leader. The person who left the room at the beginning of the exercise may now come back and stand in the middle of the circle. The leader will start with gestures and everyone follows the leader. The person in the middle has to guess who the leader is.

Make pairs. Observe each other for 30 seconds. Turn around with your backs toward each other. Change 1 thing about your appearance. Turn around and identify the change. The second time, change 2 things about your appearance. Turn around again. Repeat a third time.

AI Demystified

Introduction to AI and Machine Learning

As AI and machine learning become increasingly integral to business innovation, understanding their potential and practical applications is essential. TheAIDemystifiedcourseoffers a comprehensive introduction to AI, cutting through the complexity to explain key concepts in an accessible and actionable way.

From the fundamentals of AI creation to its strategic business impact, participants will explore the potential of AI to open up new areas of business and drive competitive advantage. The course also emphasizes the practical side of AI, encouraging participants to engage with software tools that demonstrate how AI can be applied in real-world scenarios. Through a mix of theory and hands-on experience, this course empowers participants to integrate AI into their strategic vision.

Understand the fundamentals of AI and its business applications.

Explore strategies for integrating AI into your business innovation process.

Identify new opportunities for leveraging AI to gain a competitive edge.

Introduction to AI and Machine Learning

Participants will explore how businesses can leverage the power of AI and machine learning to unlock new opportunities and build a competitive advantage. Participants will gain a deep understanding of how AI works, and how it differs from traditional software programming, with a focus on real-world applications. The course also guides attendees through hands-on exercises, enabling them to explore AI/ML tools and replicate practical use cases. By the end of the course, participants will have a clear understanding of how AI can transform their business and open up entirely new areas of growth.

What to expect:

Practical exploration of AI and machine learning applications through hands-on activities and case studies. Insights into the real-world business impact of AI; Clear explanations of complex AI concepts, breaking down jargon into actionable knowledge; Participants receive AI/ML tools, resources and certificate.

Learning Outcomes:

Understand the fundamental concepts of AI/ML and how they differ from traditional software development; Identify and evaluate new business opportunities by leveraging AI to gain a competitive advantage; Gain practical experience with AI/ML tools and techniques for replicating real-world applications.

AI Innovation Design Sprint

Service Innovation through

a deep-dive

AI Innovation Design Sprint

The AIInnovationDesignSprintis a structured, time-bound process that accelerates the exploration and development of AIpowered solutions. This course combines the Design Thinking principles and agile frameworks together to drive rapid innovation. Participants will learn how to pinpoint business challenges that can be effectively solved using AI, while gaining hands-on experience in brainstorming, prototyping, and testing AI solutions.

The Design Sprint emphasizes collaboration, iteration, and usercentered design, equipping teams with the strategies needed to harness AI for impactful business results. As a tangible outcome participants will be prepared to apply AI in a targeted, strategic manner, driving innovation and competitive advantage.

Learn to identify business problems solvable by AI.

Apply design thinking and agile methods to drive AI innovation.

Develop AI solutions with a clear roadmap for implementation.

AI Innovation Design Sprint

The AIInnovationDesignSprintis an intensive, time-bound process designed to help teams rapidly identify and develop AI-driven solutions to pressing business challenges. Drawing from Design Thinking and agile methodologies, this course guides participants through a structured sprint process, from problem discovery to solution development. Over a few days, participants will learn how to leverage AI technology strategically, while collaborating in fast-paced, iterative cycles. By the end of the sprint, teams will have actionable AI prototypes and a clear roadmap for implementation.

What to expect:

A structured sprint process inspired by DT and Agile methodologies; Hands-on activities focused on AI solution development, from ideation to prototyping; Techniques for identifying and validating AI opportunities; Participants receive a certificate and AI Innovation Toolkit for personal use.

Learning Outcomes:

Understanding to think-through opportunity finding for AI; Improve ability to develop products or services in a user-centric way; Establish a common language in innovation to develop concepts at speed by adopting an outside-in way of thinking; How to become a responsive, agile, and innovative Digital Transformation team.

Design Thinking for Digital Transformation

*Latest AI Included

Fostering the Human Touch in Digital Transformation

The 5-day DesignThinkers Digital Transformation Bootcamp provides an in-depth understanding of how Design Thinking can be a catalyst for successful digital transformation within organizations. Guided by internationally recognized experts in Service Design and Digital Transformation, this course bridges strategic theory with practical application.

Participants will explore the Double Diamond framework, focusing on how to leverage it specifically for digital transformation projects, from identifying key opportunities to implementing solutions. The 5-Day Bootcamp also simplifies the often complex language and concepts around digitalization, offering clear, actionable strategies for integrating emerging technologies and driving meaningful change within their organizational context.

Master the integration of Design Thinking in digital transformation initiatives.

Strategies to navigate digitalization challenges and opportunities. Apply frameworks for managing digital change processes and projects.

Design Thinking for Digital Transformation

This training on Design Thinking for Digital Transformation provides participants with models and archetypes illustrating how digitalization can add value and drive transformative change within organizations. The course covers key topics such as mapping the journey from “As-is” to “To-be, ” making data-driven decisions, aligning people and processes, and leveraging digital technologies. Participants will also explore enablers and challenges of digital transformation, emerging technologies, and current industry hot topics, equipping them with the insights and tools needed to lead successful digital initiatives.

What to expect:

Learn-by-doing by working on a Digital Transformation challenge; Learn from internationally recognized DesignThinkers with ample experience in innovation and Digital Transformation contexts; Reflection on way-of-working in agile digital environments; Participants receive a certificate and DT Toolkit for personal use.

Learning Outcomes:

Able to empathize and understand end-users in digital contexts; Improve ability to develop digital products or services in a usercentric way;

Establish a common language in innovation to develop concepts at speed by adopting an outside-in way of thinking; Co-creating and involving stakeholders in Digital Transformation projects, managing expectations; How to become a responsive, agile, and innovative team.

Strategic Thinking & Leadership

Unlocking and executing innovative Strategies

This course is designed to equip executives, senior leaders, and aspiring managers with the knowledge and skills needed to develop and execute highly effective corporate strategies. Centered around the Hoshin Kanri approach, participants will explore a structured methodology for aligning strategic objectives with organizational culture and operational execution.

The course blends classroom-based instructions with workshopstyle activities, offering both theoretical insights and practical tools. Participants will gain a deep understanding of strategic context, strategy development, and the critical links between company culture and strategic success, ensuring they can confidently lead their organizations in achieving long-term objectives.

Be able to align strategic goals with practical tactics for execution.

Lead cohesive and welldesigned strategy implementation. Apply frameworks for managing digital change processes and projects.

Strategic Thinking & Leadership

The Strategic Thinking and Leadership training equips participants with the skills to move seamlessly from strategy development to execution. Focused on enhancing communication and aligning highlevel corporate objectives with practical implementation, this training introduces essential tools and methods for building organizational capacity and capability. Participants will learn how to design, communicate, and execute strategies that resonate across all levels of their organization. The course provides a comprehensive toolkit to help teams implement cohesive and well-aligned corporate strategies.

What to expect:

Learn to close the gap between strategy development and execution; Guidance from seasoned facilitators with extensive experience in strategic leadership and organizational transformation; Practical tools to aligning strategic goals with operational execution; Participants receive a certificate and a Strategic Leadership Toolkit.

Learning Outcomes:

Translate high-level strategic objectives to practical execution plans; Communicate and implement strategies across all organizational levels, managing stakeholder expectations; Master tools for building organizational capacity and capability that drive successful strategy execution; Enhance leadership effectiveness in navigating digital transformation and strategic challenges.

Digital Transformation & Innovation

Unlocking Practical Strategies for Innovative Solutions

In an increasingly volatile business environment, success lies not just in responding to trends, but in anticipating and strategically planning for them. This course equips leaders with the foresight and tools needed to craft strategies that are both adaptable and resilient. Participants will delve into methods for identifying and prioritizing emerging trends, evaluating their significance, and incorporating futures thinking into their strategic planning. By simplifying complex concepts like scenario planning and trend analysis, the course provides clear guidance on how to navigate future uncertainties while making informed decisions today. With practical insights and a sharpened ability to discern meaningful trends from the noise, participants will be better prepared to create forwardlooking strategies that secure long-term growth and competitive advantage.

Master strategic planning for digital transformation.

Leverage emerging technologies to drive business innovation and service solutions.

Identify risks and avoid common digitalization pitfalls.

Digital

Transformation & Innovation

Participants will be introduced to the essential methods, tools, and techniques organizations need to succeed in today’ s digital landscape. Through structured modules, this course provides models and archetypes for how digitalization can add value and drive transformation across various business areas. Over 3 days, participants will explore topics such as “As-is" to "To-be” transitions, data-driven decision-making, aligning people and processes, leveraging digital technology, and navigating emerging technologies.

What to expect:

Deep understanding of digital transformation models and frameworks; Mastering process of data-driven decision making; Clear explanations of complex digital concepts, with real-world case studies and actionable strategies; Participants receive a certificate and digital transformation toolkit.

Learning Outcomes:

Understand how to develop and implement digital strategies; Gain the ability to identify and avoid common pitfalls while leveraging digital technologies for maximum benefit; Learn how to align people, processes, and technology to drive successful innovation and digitalization efforts; Develop the capability to navigate emerging technologies and adapt your strategy to evolving industry trends.

Futures Thinking for Strategy Development

Using Future Scenarios to support Strategy Development

In today’ s rapidly changing business landscape, thriving in the future requires more than just reacting to trends, it demands a proactive and strategic approach. This course focuses on building future-ready strategies that enable organizations to stay competitive and resilient amidst uncertainty. Participants will explore how to decode emerging trends, assess their potential impact, and integrate futures thinking into their strategy development process.

The course demystifies the tools and frameworks needed to anticipate shifts in the business environment, from scenario planning to trend analysis, and offers actionable insights for aligning longterm investments with future priorities.

Identify and analyze key trends shaping your industry’s future.

Build future-proof strategies for sustained business growth. Use strategic foresight for informed long-term decisions in uncertain environment.

Futures Thinking for Strategy Development

This course equips business leaders with the skills to anticipate and navigate future business environments. Participants will learn how to identify and analyze emerging trends, understand the implications for their organizations, and make strategic decisions that ensure long-term success. The course introduces key methods and tools such as scenario planning, horizon scanning, and strategic foresight models to develop adaptable strategies that allow their organizations to thrive in an increasingly complex and uncertain world.

What to expect:

A comprehensive introduction to futures thinking methods; Explore the implications of emerging trends and strategic foresight; Practical exercises for integrating futures thinking into strategic decision-making and long-term planning; Participants receive a certificate and FT Toolkit for personal use.

Learning Outcomes:

Gain the skills to anticipate and evaluate the impact of emerging trends on your business; Develop the ability to create adaptive and resilient strategies that thrive in uncertainty; Learn how to differentiate hype from genuinely transformative trends that drive long-term value within your organization; Build confidence in designing and implementing forward-thinking strategies that keep your organization competitive and future-ready.

Unlocking Practical Strategies for Innovative Solutions

Unlocking Practical Strategies for Innovative Solutions

Effectively solving complex business problems requires both structured analysis and creative thinking. This course offers a comprehensive approach to problem solving and innovation, introducing participants to a range of techniques for addressing issues related to efficiency, effectiveness, and organizational challenges. Participants will learn structured methods like the 5 Whys, Fishbone Diagrams, and Decision Matrices for analyzing problems, while also exploring creative techniques such as Design Thinking, Brainstorming, and Scenario Planning. By combining these approaches, the course provides a holistic framework for identifying, analyzing, and resolving business challenges, enabling participants to apply their skills immediately in practical, real-world situations

.

Develop structured and creative approaches to problem solving.

Master tools like 5 Whys, Fishbone Diagrams, and Design Thinking.

Gain skills to enhance both efficiency and innovation in processes.

This course combines human-centered design and business process improvement methodologies to address real organizational challenges. Participants will gain hands-on experience working on a relevant challenge while being introduced to new tools and techniques. The course focuses on applying structured problem-solving methods like the 5 Whys, Fishbone Diagrams, and Flow Charts alongside more creative approaches such as Design Thinking and Brainstorming. By the end, participants will be equipped with both analytical and creative problem-solving skills to drive effective and innovative solutions.

Unlocking Practical Strategies for Innovative Solutions

What to expect:

A blend of human-centered design and business process improvement methods; Hands-on application of problem-solving tools; Participants receive a certificate and a DT toolkit.

Learning Outcomes:

Apply structured problem-solving methods to analyze and address business challenges to drive positive change; Balance analytical rigor with creative thinking to generate innovative solutions; Understand how to implement continuous improvement to drive organizational effectiveness; Develop confidence in navigating complexity using both strategic and creative approaches to problem solving.

Future Leadership Skills & Innovation

Unlocking Future Leaders skills driving innovation

In a rapidly changing business landscape, future leaders need more than just technical expertise, they must master the ability to inspire innovation, lead with empathy, and adapt to constant change. This course focuses on the key leadership skills required to navigate uncertainty and drive creativity within teams.

Participants will delve into topics like critical thinking, creativity, communication, and team-building, learning how these skills are intrinsically linked to innovation. By emphasizing both individual growth and team dynamics, the course empowers participants to create environments that promote continuous learning and forwardthinking solutions. Through a blend of workshops, interactive sessions, and practical exercises, participants will leave equipped with a clear Personal Action Plan to guide their leadership journey.

Develop critical thinking and creativity as core leadership skills.

Enhance empathy and communication for effective leadership.

Gain tools to foster innovative and adaptable team environments.

Future Leadership Skills & Innovation

This course equips leaders with the critical skills to thrive in tomorrow’ s business environment. Participants will explore essential leadership qualities such as critical thinking, creativity, empathy, and communication, while learning how to foster innovation within their teams. Through a combination of individual reflection and collaborative exercises, participants will be challenged to develop and refine their personal leadership approach.

What to expect:

Hands-on activities focused on developing leadership skills aligned with future needs, such as creativity, empathy, and critical thinking; Practical exercises for designing your Personal Action Plan, ensuring your learning is immediately actionable; Collaborative sessions where you ’ll refine team-building skills and explore how to foster innovation within your organization; Expert facilitators guiding you through reflective activities and offering personalized feedback on your leadership approach.

Learning Outcomes:

Cultivate the mindset and critical skills needed towards becoming a Future Leader; Develop the ability to lead teams in an empathic way; Understand how to foster environments that encourage continuous learning and innovation; Develop critical thinking and problem-solving strategies.

Management for Innovation and Change

*Latest AI Included

Understanding agilty in management practices

In today’ s rapidly evolving business environment, successful management requires not only fostering innovation but also mastering agile change management. This course provides participants with a deep understanding of how to lead innovation and manage change using agile principles and change management strategies. Participants will learn to create and sustain a culture that supports creativity and continuous improvement while understanding the barriers that can hinder innovation. The course introduces key tools and frameworks such as Agile, Lean, Innovation Funnels, and Change Management models like Kotter’s 8-Step Process. Participants will also enhance their ability to develop and communicate a compelling vision, align teams and resources with strategic goals, and guide their organizations through the complexities of change with foresight and adaptability.

Master agile tools and change management frameworks for leading innovation.

Build and lead adaptive, highperforming teams to thrive in dynamic environments.

Develop strategies to foster a culture of continuous improvement and creativity.

Management for Change and Innovation

Participants will develop the skills and knowledge needed to drive innovation and lead impactful organizational change. During the course, they will explore how to foster an innovation-friendly culture, build high-performance teams, and influence key stakeholders for sustainable growth. The course covers agile tools and frameworks for managing innovation, overcoming barriers, and effectively leading teams through the entire innovation lifecycle. Participants will develop strategic thinking, change management capabilities, and decisionmaking skills to navigate uncertainty and achieve long-term success.

What to expect:

Hands-on exercises focused on applying agile methodologies and change management frameworks; Practical insights on fostering a culture of innovation and agility; Developing adaptive leadership skills in fast-paced, uncertain environments to manage change resistance; Participants receive a certificate and an Agile Change Toolkit.

Learning Outcomes:

Use agile principles and manage change with structured frameworks; Build a culture of steady improvement aligned with strategic goals; Develop skills to influence stakeholders and drive successful transformations; Enhance strategic decision-making and leadership in dynamic environments.

Leading with Emotional Intelligence

Empathy based Leadership

Emotional intelligence is at the heart of effective leadership, enabling leaders to connect with their teams, manage stress, and inspire others through empathy and clear communication. This 3day course focuses on building the core components of emotional intelligence self-awareness, emotional regulation, and empathy while introducing practical techniques for leading with greater impact. Participants will explore strategies for managing their own emotions, improving interpersonal relationships, and adapting their communication style to different situations and audiences. Through role-playing, reflective exercises, and hands-on practice, leaders will develop the skills needed to resolve conflicts, handle challenging conversations, and create an environment where their teams can thrive.

Develop stronger selfawareness and emotional regulation skills.

Learn techniques for handling difficult conversations with confidence. Enhance team motivation and conflict resolution capabilities.

Leading with Emotional Intelligence

Leaders will be empowered to harness the power of emotions to lead teams more effectively and build stronger relationships. Over three days, participants will develop skills in active listening, non-verbal communication, and delivering messages with clarity and impact. The training covers key areas such as self-awareness, emotional regulation, empathy, and stress management, enabling leaders to handle difficult conversations and navigate conflicts with confidence. By enhancing emotional intelligence, participants will learn to motivate their teams, resolve conflicts, and create a positive, collaborative work environment.

What to expect:

Hands-on practice in active listening, non-verbal communication, and managing tough conversations; Techniques for improving self-awareness, emotional regulation, and empathy in leadership; Role-playing scenarios and interactive exercises; Participants receive a certificate and an EQ toolkit.

Learning Outcomes:

Recognize and manage emotions in yourself and others; Improve interpersonal skills, empathy, and communication; Gain confidence in resolving conflicts and handling challenging conversations; Learn how to lead teams more effectively by fostering motivation and collaboration through emotional intelligence.

Communication Skills for Leaders

Essential & Effective Communication Skills for Future Leaders

Effective leadership hinges on the ability to communicate with purpose, clarity, and emotional intelligence. This course is designed to enhance leaders’ communication skills, helping them better connect with their teams, navigate challenging conversations, and influence key stakeholders. Participants will learn how to communicate with confidence and authenticity while mastering techniques such as active listening, non-verbal communication, and the use of storytelling to create powerful and persuasive messages. The course also covers strategies for building trust, managing conflicts, and driving organizational change through clear and engaging communication. By the end of the training, participants will be equipped to lead with greater impact and forge stronger relationships with their teams and stakeholders.

Master clear and persuasive communication techniques.

Enhance skills in active listening and non-verbal communication.

Build trust and drive change through effective leadership communication.

Communication Skills for Leaders

This course equips participants with the tools needed to communicate with clarity, confidence, and influence. Participants will learn how to craft and deliver messages that inspire, align, and motivate their teams. The course focuses on active listening, non-verbal communication, and managing difficult conversations with empathy. Participants will also explore the role of storytelling, emotional intelligence, and diplomacy in leadership communication. By the end of the course, leaders will have the skills to engage diverse stakeholders, build trust, and drive change through impactful communication.

What to expect:

Crafting and delivering engaging messages that align and motivate; Insights into active listening, non-verbal cues, and handling complex conversations; Techniques for using storytelling and emotional intelligence; Participants receive a certificate and a communication toolkit.

Learning Outcomes:

Learn to articulate thoughts clearly, concisely and with confidence to minimizing misunderstandings; Gain insights into the importance of body language, facial expressions, and tone of voice; Learn strategies for managing and resolving conflicts; Develop a stronger presence to inspire teams and drive change.

Meet some of our Facilitators

Our coaches and facilitators are all subject matter experts in the field of humancentred design, and have extensive experience in providing project facilitation and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.

About what we do Expertise

We focus on creating value for people as the most effective way to drive project success and inspire.

"A

refreshing and engaging experience that went beyond my expectations."

Tupo Muocha, UNICEF

Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.

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From startups to global enterprises, we ’ re privileged to support teams of all capabilities in solving complex challenges through innovation. By equipping organizations with the right tools, mindset, and strategies, we help them foster creativity, drive meaningful change, and stay ahead in an ever-evolving world.

We operate with a high energy, action oriented approach to make sure you walk away with tangible outcomes. Together, let’ s shape a future that truly benefits everyone. Looking for a bespoke program? Let' s connect! Email us via info@designthinkersacademy.com.