“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
Online Strategic Storytelling
*AI Included
We're ready to help you build the skills for what's ahead.
Hi, we're DesignThinkers.
What makes organizations thrive in times of change? At DesignThinkers, we believe it starts with people. Founded over 20 years ago in Amsterdam, the Netherlands, our mission has always been to help organizations design services that put people at the center. As innovation increasingly relies on both human ingenuity and technological progress, DesignThinkers empowers organizations to stay ahead. We help teams develop the critical skills needed to navigate complexity, combining human-centered design and AI-powered innovation to turn change into opportunity.
This Global Portfolio showcases our 2026 course offerings & innovation programs, alongside client success stories and ways to collaborate, preparing you to lead in a changing world.
Our work is further enriched by long-standing collaborations with leading academic institutions such as Oxford University, Harvard University, the University of Amsterdam, as well as innovation hubs such as DGA and DIFC. We’ re committed to making innovation real by building capabilities, designing for impact, and shaping services that improve lives.
The Future of Work is rapidly shifting.
These are the Top 10 Core Skills you’ll need by 2030.
The world of work is transforming at an unprecedented pace, driven by advancements in AI, technology, and global interconnectedness. By 2030, core skills across industries will undergo significant evolution. To navigate this shift, the future will require a unique blend of creativity, collaboration, adaptability, and a deep understanding of complex systems. As the landscape of work evolves, so too must the way we think, collaborate, and innovate.
At DesignThinkers, we are dedicated to helping you build the skills necessary to lead in this new era. Our curriculum empowers teams with the tools to innovate, collaborate, and harness technology with purpose. These are the essential skills that will drive your success in the future:
Technology skills
AI and big data
Technological literacy
Cognitive skills
Creative thinking
Analytical thinking
Self-efficacy
Resilience, flexibility and agility
Curiosity and lifelong learning
Working with others
Leadership and social influence
Management skills
Talent management
Ethics
Environmental stewardship
Source: World Economic Forum (2025), The Future of Jobs Report
Preparing your team for tomorrow's challenges.
By 2030, the core skills needed to succeed will have evolved beyond recognition. Luckily, we provide the core programs your team needs to stay ahead. We’ ve carefully selected these key competencies: Employee Experience , Customer Experience, Co-creation in Sales, AI-powered impact, and Capability Building to ensure your team is fully prepared for the challenges and opportunities of 2030.
Experience it for yourself. Our approach combines tailored solutions with hands-on training, enabling your team to apply these skills directly for measurable results. Build the future today and stay ahead of the curve.
IMPACT WITH AI CAPABILITY
BUILDING
"I am always impressed by DesignThinkers' ability to design and deliver sessions that are both highly tailored and impactful, and their approach is deeply rooted in collaboration and adaptability.
" Sterre van der Laken, Salesforce Executive Program Manager Design-Led Data & AI Programs, EMEA
EMPLOYEE EXPERIENCE CUSTOMER EXPERIENCE CO-CREATION IN SALES
We ignite change
Culture
We shape AI-aw
innovation cultu
Our experts will guide you structured approach that in emerging technologies like establishes a future-proof w working to sustain innovat
Content
We solve tomorrow's challenges
We provide the means to bring real and viable solutions to your challenge, using AI-driven insights and validating those with real customers and key stakeholders through masterful presentation.
Capability
We train innova ready teams
Through hands-on training g, we empower your team to adopt a solutionoriented mindset and build confidence in applying emerging AI learning technologies to drive innovation.
Culture
Capability
Content
Now, let's get started!
4-Module Online Strategic Storytelling
*AI included
Story is one of the primary mediums through which we communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to create impactful connections, allowing us to re-imagine and co-create the future. You will discover how design thinking and storytelling converge to create customer-centered opportunities. You will learn about the performance, science, and structure of storytelling, including how to choose the right story to tell. Practical tools will be introduced to help you foster an innovative and collaborative mindset.
"Great team of people, very relaxed atmosphere, excellent amount of detail and breaks to keep up the energy!"
Gemma Richards, Eversheds Sutherland
Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience. Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?
4-Module Online Strategic Storytelling
Why choose us? We're best in class for innovation.
Extensive Tools
We provide an extensive set of innovation tools that you can immediately put into practice (e.g., Stakeholder map & CJM) . After completing the course, you 'll gain exclusive access to our L&D library, packed with resources to continue your learning journey.
Expert Masterclasses
During each day, you 'll gain insights from expert-led masterclasses, where seasoned innovators share real-world strategies and lessons from the field. These sessions give you the tools and perspectives to navigate complex challenges with confidence.
Real-Life Challenges
You won ’t be working on hypothetical case studies - you ’ll tackle real-life challenges. By solving tangible problems, you 'll gain practical experience, refine your problem-solving skills, and leave with actionable strategies you can apply immediately.
Official Certification
DesignThinkers is accredited by the Dutch Council for Training and Education. After completing any of our courses, you ’ll receive a recognized official certification, validating your expertise and equipping you with a valuable credential to advance your career.
Prompting
We'll Support your process by using the latest AI applications. Prompt AI to generate ideas on your problem statement, present your persona to AI and ask your research questions, or make a prompt to enrich your CJM by simulating different situations.
Global Community
We’ re proud to welcome a diverse, global community of participants, bringing together professionals from different industries and cultures. That means plenty of opportunities for networking, fresh perspectives, and connections that can shape your future.
Participant Profile
Working professionals and field experts
…looking to understand their customers and users, and who want to gain confidence in using Design Thinking to do so.
NGO's and Government workers
…who want to understand their audience' s needs and create impactful solutions for the public.
Executives or decision makers
...looking to strengthen their ability to lead innovation and enhance the organization’ s innovation capability.
Freelancers and consultants
…who want to understand the needs and behaviour of their target groups, and how to help them kickstart innovation.
ABT Structure
15-30 minutes
Individual or in groups
Sticky notes, sharpies
The “And, But, Therefore” structure helps you build a compelling and logical story. It prevents dull, episodic storytelling by ensuring each event leads to the next in a meaningful way. This structure keeps your audience engaged and invested in the outcome.
Skeleton Origin Story Freitag's Pyramid
30-45 minutes
+4 people
Sticky notes, sharpies
Your origin story is a powerful way to define who you are and what has shaped your journey. In the workshop, we explore this in pairs, but it can also be done individually. Understanding your own story helps clarify your values, motivations, and unique perspective.
Audience Mapping
45-60 minutes
Core team
Sticky notes, sharpies
Audience Mapping helps storytellers tailor their message to the right people. Not every story fits every audience—this tool ensures your story resonates by aligning it with the motivations, needs, and challenges of different stakeholder groups.
Stellar Storytelling
15-30 minutes
Core team
Sticky notes, sharpies
Stellar Storytelling helps you craft compelling stories that stick. This method is powerful because it connects your message to real human experiences, making it easier for your audience to care, remember, and act, while providing you with the foundational structure of expose, climax and resolution to create an impactful narrative.
20-60 minutes
Core team
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas.
Storytelling Feedback
The Storytelling Feedback Form is designed to enhance the effectiveness of your story. It invites structured, constructive feedback from peers or audiences, helping you understand how your message lands. Storytelling is both an art and a skill, and this form offers valuable insights on clarity, emotional impact, credibility, and structure.
Outcomes, Objectives & Certificate
Core Skills & Applications
What to expect Learning Outcomes
High-energy Training
Learning-by-Doing DT Toolkit & Certificate Learning from internationally recognized facilitators
Multiple expert masterclasses
Did you know?
All our alumni gain unlimited access to our exclusive online L&D Library.
Human-Centred Mindset
Experience with practical tools & frameworks
Ideation & Prototyping (*AI)
Collaborate across disciplines Apply analytical thinking in practi
What's Included?
Your ticket includes a daily healthy lunch, snacks, beverages, course materials for personal use, and an official DTA certificate upon completion.
We value quality! We are accredited by the Dutch Council for Training and Education, ensuring high-quality learning experiences. Participants receive an Official Certificate upon course completion, with exclusive access to our Learn & Develop Library. KHDA Educational Services Permit: 633078
Stepping stones for innovation
We open paths for innovation by helping teams rethink how they create value. Guiding organizations and individuals to see change as an opportunity, we translate challenges into clear directions for growth, building the mindset and capabilities needed to be future-ready.
& we shape capabilities. We solve challenges,
A profile for
One portfolio, infinite pathways. Whet
the top, we offer tailored programs at ev
level
Begin with the Basics. Advance with a Custom Training.
From Aspiring to Accomplished. Leadership Training for What’ s Next.
Elevate Your Leadership. Drive Strategic Success.
Foundational level
Are you an eager explorer?
Do you recognise this?
Lack structured creativity methods. Feel uncertain about where to start with innovation. Struggle to translate ideas into action. Limited confidence in using design tools or AI effectively.
What's in it for you?
Improved creative confidence and practical problem-solving skills; Ability to use and apply design & AI tools with purpose; Turn ideas into tangible results
Applied level
Are you a proactive practitioner?
Do you recognise this?
Struggles with balancing day-to-day operations and long-term goals. Difficulty making confident, wellinformed decisions. Teams lack alignment and efficiency. What's in it for you?
Improved team management and collaboration;
Stronger decision-making skills; Increased operational efficiency.
Executive level
Are you a limitless leader?
Do you recognise this?
Struggles to align teams. Faces resistance to change across departments. Limited time to explore new technologies. Finds it challenging to translate strategy into action. What's in it for you?
Enhanced strategic alignment across teams and initiatives; Strengthened leadership presence in driving transformation; Increased capacity to make future-focused decisions.
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and engaging experience that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks
Dimitra Tsertou Adela Cristea
Christina Lennartz
Joey Piliero Marjo Staring
Jeroen v/d Weide
Tim Schuurman
Ilana v/d Boel
Other courses that may interest you
Immersive DT Bootcamp for Professional Innovators
Become a Prompt Master and AI Expert: Unlock AI' s potential to innovate and streamline your creative process with practical, hands-on training.
Master Facilitation by enhancing your skills with advanced techniques and refine your style to effectively guide groups, focusing on People, Structure, and Outcome.
Join our 2-day Employee Experience Training for the latest insights. Develop a strategic, employee-focused vision to transform your organization.
Build confidence and master storytelling techniques to gain buyin and foster engagement with stakeholders through effective presentations and data utilization. Systems Thinking for Positive Transformation
The Facilitation Essentials course equips you with foundational facilitation skills. Raise your awareness and become an effective facilitator. * includes latest AI techniques
Get in touch via Whatsapp for questions big or small.
Some companies we'r proud to team up with
“I have been to a lot of trainings and conferences, but nothing measures up to the 5 interactive days at DesignThinkers ”
Prof.Douglas Tschopp, Director
