

KAPLAN
Marketing your Property to the World… WHERE IT BEGINS.
Selling a luxury home requires more than just a sign in the yard—it demands exceptional local expertise paired with global exposure. As an affiliate of Leading Real Estate Companies of the World, its luxury division Luxury Portfolio International, and Who’s Who in Luxury Real Estate, I have the connections and resources to present your property to qualified buyers worldwide.
With access to over 136,000 associates in 70+ countries, your home will be showcased to buyers across six continents. Through these exclusive networks, I also receive referrals from top agents around the globe, bringing serious, motivated buyers directly to your door.
Locally, I leverage Top Agent Network (a private Internet site whose members represent the top 10% of agents in our area), trusted relationships with fellow agents, and strategic marketing partnerships to ensure your property is seen by the right buyers—near and far.
YOUR CUSTOMIZED MARKETING PLAN MAY INCLUDE:
♦ Private consultation to understand your goals and set a tailored strategy
♦ Expert property valuation & strategic pricing recommendations
♦ Targeted multimedia campaign including digital, print, and social media marketing
♦ Professional photography, virtual tours, and a custom brochure
♦ Global and national exposure through top real estate websites and networks
♦ Skilled, strategic negotiations to secure the best possible terms
♦ Consistent updates and communication throughout the process
By combining high-touch, client-focused service with proven global marketing strategies, I ensure your home stands out—and sells for its highest potential value.
Marketing your Property to the World…
Your property is promoted through a focused mix of global luxury networks, international media, high-traffic consumer portals, and targeted social media for maximum reach.
LUXURY PROPERTY WEBSITES & NETWORKS
♦ LuxuryRealEstate.com — Exclusive international network of 500+ firms.
♦ LuxuryPortfolio.com — Global luxury buyer audience.
♦ Dow Jones Group — The Wall Street Journal, Mansion Global, MarketWatch, Barron’s, and Penta.
♦ JamesEdition.com — Marketplace for ultra‑luxury goods and properties.
♦ Financial Times Property Listings & Bloomberg Property Listings — International finance/investor audiences.
♦ Country Life (UK/Europe), Expansion (Mexico).
♦ Asia reach via Juwai & PropGoLuxury.
♦ WeChat access via Mansion Global Mirror.
MLS & CONSUMER PORTALS
♦ Multiple Listing Service (MLS) — Syndication to 900+ websites, including Zillow, Realtor.com, Homes.com. (examples, not exhaustive).
GLOBAL BROKERAGE NETWORKS
♦ Leading Real Estate Companies of the World — (www.Leadingre.com) 500+ member firms with 135,000 sales professionals worldwide in 70+ countries.
♦ Who’s Who in Luxury Real Estate — (www.LuxuryRealEstate.com) 130,000 professionals with properties in more than 42 countries.
SOCIAL MEDIA MARKETING
♦ YouTube, Instagram, Facebook, LinkedIn— platform mix tailored to your property’s target audience.





