1.3 PLANNING PROCESS The Destination McDowell Tourism Master Plan represents the culmination of 12 months of analysis, planning, graphic development, and dozens of meetings and site visits. The planning process included five (5) major phases: 1) Direction Setting and Project Launch 2) Research and Analysis 3) Stakeholder and Public Engagement 4) Vision and Plan Framework 5) Final Plan Preparation
PHASE 1: DIRECTION SETTING & PROJECT LAUNCH November 2020 - January 2021
PHASE 2: RESEARCH & ANALYSIS November 2020 - March 2021
The consultant team hosted a direction-setting
The consultant team conducted site visits and
meeting with the MCTDA and Project Steering
an extensive field analysis to understand key
Committee to discuss the purpose of the project and
opportunities and constraints, develop an inventory
project goals.
of existing tourism assets, and review previous planning efforts that might have implications on the Destination McDowell Tourism Master Plan.
04 — Background & Purpose
DESTINATION MCDOWELL TOURISM MASTER PLAN