T&FME is in South Korea to hear why Kia Motors is moving into the e-van segment.
ALSO THIS ISSUE …
NEWS
06 / NEWS FROM THE MONTH MAN secures massive RTA bus deal.
LAUNCHES
10 / MINI COMEBACK MINI’s next gen revival continues.
TRUCK AND FLEET CONFEX SPECIAL 20 / OEM ROUNDTABLE OEMs face-up to a rapidly evolving fleet market in the region.
TRUCK AND FLEET CONFEX SPECIAL 24 / FLEETS IN FOCUS
Some of the Middle East’s biggest players discuss the challenges they meet on a daily basis.
INTERVIEW
28 / FEELING THRIFTY
T&FME talks to one of the region’s biggest fleet owners and now pre-owned sellers.
TRUCK AND FLEET CONFEX SPECIAL 34 / AFTERMARKET PANEL
How can the aftermarket better serve the commercial vehicle and fleet sector?
FEATURE
38 / EICHER FINDS ITS EDGE
How the Indian commercial vehicle giant is making truck segment progress with FAMCO.
THE NEW AGE OF ELECTRIC VANS, HERE’S THE THING
There’s something quietly revolutionary happening in the world of vans. We have been avid observers of the market’s cautious adoption of them ever since T&FME was first published in the early 2010s. There has always been a sense that their time will come. With the development of e-vans and e-commerce, there is now the sense that we are seeing it happen in real time. Over the past few months, I’ve seen it unfold from three different corners of the world — Korea, Dubai, and soon, Germany. Each stop represents a chapter in a story that’s reshaping how goods, groceries, and people move across the Middle East: the rise of the electric van. In Korea, I had the chance to get behind the wheel of Kia’s PV5, a purpose-built electric van that feels less like a workhorse and more like a platform for the future. It’s not just a van; it’s a configurable ecosystem — adaptable to deliveries, shuttle work, or mobile retail. Then, in Dubai, I watched the regional debut of Farizon’s SV, a vehicle that signals how Chinese EV makers are reading this market faster than anyone expected. And later this month, I will be in Germany as Mercedes is set to unveil its newest generation of electric vans — bringing premium engineering into the same space that’s about to become one of the most fiercely contested in the mobility landscape. In many ways, the timing couldn’t be better. Across the GCC, last-mile delivery volumes are soaring, driven by e-commerce, food apps, and same-day logistics. Cities from Riyadh to Dubai are embracing what new mobility offers — not
just for private drivers but for fleets operating on tight schedules and tighter margins. For fleet managers, the switch to electric vans promises more than sustainability credentials: it’s about predictable running costs, quieter urban operation, and future-proof compliance with upcoming emissions regulations.
Yet, as I mentioned in a recent post on LinkedIn, enthusiasm alone won’t power the transition. Infrastructure gaps, battery range under load, and limited financing options remain major obstacles. Many fleets still see EVs as aspirational rather than operational, and until charging becomes as easy as refuelling — and residual values stabilise — adoption will move cautiously, not rapidly. Still, every new model launch adds momentum. The PV5, the Farizon SV, and the forthcoming Mercedes van each represent a different approach to the same challenge: balancing payload and practicality with electrified performance. Together, they show that the EV van isn’t just a European or Asian concept anymore — it’s becoming a regional reality.
The next twelve months should be decisive. As more manufacturers localise customisation, expand charging partnerships, and work with governments to push fleet conversion, the Middle East’s logistics ecosystem will start to look very different. Probably. The age of diesel is fading — and the age of intelligent, electric, connected vans is finally, possibly, maybe, beginning.
STEPHEN WHITE
HEAD OF CONTENT, MOBILITY & CAPITAL ASSETS
STEPHEN.WHITE@CPITRADEMEDIA.COM
GROUP
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FOUNDER DOMINIC DE SOUSA (1959-2015) The publisher of this magazine has made every effort to ensure the content is accurate on the date of publication. The opinions
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From vision to ignition
UNITED MOTORS AND MAN SECURE LARGE LION’S CITY BUSES DEAL / DUBAI TOURISM POLICE ADDS SUPER AUDIS / AJEX REBRANDS AFTER ACQUISITION
United Motors and MAN to deliver 400 Lion’s City Buses to RTA Dubai by 2026 NETWORK
THE ORDER COVERS STATE-OF-THE-ART MAN LION’S CITY MODELS, EQUIPPED WITH EURO 6-COMPLIANT ENGINES
FLEET
United Motors & Heavy Equipment Co. (L.L.C.), in partnership with MAN Truck & Bus Middle East Africa CIS, has signed a landmark agreement with Dubai’s Roads and Transport Authority (RTA) for the supply of 400 MAN Lion’s City buses.
The deal marks a major step toward strengthening the emirate’s public transport network by
2026, said the company.
The order covers stateof-the-art 12-metre MAN Lion’s City models, equipped with Euro 6-compliant engines that meet the highest environmental standards. Designed to boost safety, efficiency, and passenger comfort, the fleet will introduce advanced technologies to Dubai’s growing bus system.
Among the key features highlighted by United Motors
are: Electronic Stability Program (ESP) for greater vehicle control; Emergency Brake and Turn Assist systems to enhance safety; Ergonomic design delivering improved passenger and driver comfort; Optimised environmental performance in line with RTA’s sustainability agenda
In a statement announcing the agreement on LinkedIN, United Motors said: “We’re excited to announce that United
Motors & Heavy Equipment Co. (L.L.C.), in collaboration with MAN Truck & Bus Middle East Africa CIS, has signed a landmark agreement with Roads and Transport Authority (RTA) Dubai for the supply of 400 MAN Lion’s City buses—a major step toward enhancing public transport in the city by 2026. Thank you to everyone who helped make this milestone happen. The road ahead looks promising.”
BETWEEN 2023 AND 2024, CHINESE CAR SALES IN THE UAE GREW BY 58.5%, NOW RANKING SECOND ONLY TO JAPANESE CARS
AJEX TO BE RE-BRANDED AS AJEX, A PARTNER OF DHL ECOMMERCE
LOGISTICS
AJEX Logistics Services, one of Saudi Arabia’s fastest-growing supply chain and transportation companies, is now partly owned by DHL following the successful acquisition of a minority stake acquisition in the Ajlan & Bros Holding Group firm.
The deal was completed by DHL eCommerce, the e-commerce logistics specialist of DHL Group, and includes the option to increase the stake to a majority position in the future.
The move marks a significant milestone in DHL’s expansion into the rapidly growing Saudi Arabian parcel market and AJEX expansion across the Middle East, said the logistics giant.
AJEX anticipates double-digit growth in Saudi Arabia’s e-commerce sector and is a key pillar of the Kingdom’s Vision 2030, as well as across the broader Middle East region.
AJEX started its operations in 2021 and now owns 1,200 vehicles.
It has rapidly emerged as a leading regional and domestic parcel provider with a network of over 60 facilities and a team of 2,000 professionals.
With AJEX, and the international reach and operational know-how of DHL eCommerce, customers across the region will benefit from enhanced delivery services and experience, claim the newly combined companies. The deal means DHL eCommerce joins business units DHL Express, DHL Supply Chain, and DHL Global Forwarding in Saudi Arabia.
“As part of our Strategy 2030 ‘Accelerate Sustainable Growth’, DHL Group is investing EUR 500 million in high-potential markets like Saudi Arabia,” said Pablo Ciano, CEO of DHL eCommerce.
DUBAI TRAFFIC POLICE RECRUITS PRIME STOPPERS
FLEET
Dubai Tourism Police has added a new high-performance patrol vehicle to its fleet, with Audi, Al Nabooda Automobiles officially handing over a 280 km/h Audi RS7 Performance during a ceremony at the Museum of the Future.
The RS7 Performance, capable of accelerating from 0 to 100 km/h in just 3.4 seconds thanks to its 630hp and 850Nm of torque, will join the department’s existing Audi R8. Together, the two models represent Audi’s presence in what is considered one of the world’s most prestigious and fastest police fleets.
The Museum of the Future was chosen as the handover venue, symbolising Dubai’s spirit of innovation and global appeal, said Audi, Al Nabooda Automobiles.
Senior representatives from Dubai Police and Al Nabooda Automobiles
attended the event, including Major General Eid Mohammed Thani Harb, Assistant Commander-in-Chief for Criminal Investigation Affairs, Major General Rashid Al Falasi, Director of the General Department of Transport and Rescue, and Jan Scheidgen, General Manager of Audi, Al Nabooda Automobiles. K. Rajaram, CEO of Al Nabooda
Automobiles, said: “”Our partnership with Dubai Tourism Police is built on mutual ambition and trust. With the Audi RS7 joining the fleet and the Audi R8 partnership renewed, we are proud to support a vision rooted in high performance and excellence. Together, we are redefining what is possible in mobility and public engagement.”
EMARAT AND WASL TO DELIVER LPG SERVICES
FLEET
Emarat has signed a agreement with Wasl to provide Liquefied Petroleum Gas (LPG) supply and maintenance services across more than 8,500 residential and retail units in Dubai. The partnership will cover properties in key communities including Jumeirah, Al Quoz, Umm Suqeim, Karama, Oud Metha, Naif, Muraqqabat, Muhaisnah, Rashidiya,
Mirdif, and Warsan.
The agreement was signed by Salem Al Nuaimi, Director of Asset Services and Solutions Management at Wasl Properties, and Zayed Abbas, Senior Vice President, LPG, at Emarat. Under the deal, Emarat will deliver a full range of LPG solutions, including uninterrupted supply, system fit-outs, preventive maintenance, emergency
response, and compliance with safety protocols. The scope of the deal also extends to 24/7 customer support, meter reading, billing, and invoicing for both residential and commercial tenants.
Salem Al Nuaimi commented that the collaboration would raise service standards across Wasl’s portfolio in the UAE: “Emarat’s technical expertise and digital-first approach enables us to streamline operations while offering smart, accessible LPG services that align with our vision of modern, connected communities.”
Emarat’s Zayed Abbas added: “By combining our technical expertise with Wasl’s strong presence across Dubai, we are ensuring consistent value, peace of mind, and enhanced service delivery to thousands of residents and businesses.”
EMRILL REBRANDS ITS TRANSPORT DEPARTMENT
FLEET
Emrill has rebranded its former Accommodation and Transport Department as Employee Experience and Support Services.
The UAE-based integrated facilities management provider says the refreshed identity reflects the organisation’s growth and its commitment to enhancing the wellbeing and experience of its
12,000-strong workforce. The launch of Employee Experience and Support Services represents a significant step in Emrill’s ongoing journey to place its people at the centre of its operations, it added: “The new identity encompasses a sharper mission and renewed focus on creating meaningful experiences, supported by improved facilities and welfare programmes.”
As part of this transformation,
Emrill recently welcomed residents to its new employee accommodation in Warsan, Dubai. The premium gated community offers enhanced living spaces and a wide range of amenities, including a fully equipped gym, swimming pool, sports courts, jogging track and spacious communal areas designed to promote wellbeing and foster connection. The new facility marks a significant step forward in Emrill’s ongoing commitment to elevating the living standards of its colleagues.
In addition, all Emrill employees will benefit from expanded support services, including staff counselling, structured grievance and complaint handling, a red post box feedback channel.
FEMALE OWNERSHIP OF PICKUPS HAS DOUBLED PICKUPS
Female ownership of fullsize pickups in the GCC has more than doubled over the past three years, according to General Motors Middle East, which reports a growing shift in truck buyer demographics alongside record sales performance. In the first half of 2025, GM’s Chevrolet and GMC pickup sales rose 18% Y-o-Y — the best first-half result
since 2017. It also recorded its highest-ever market share in the segment, surpassing 46% in the Gulf. In 2024, women represented 9% of all GM truck customers in the GCC, with Kuwait leading at 13%, followed by the UAE at 9% and Qatar at 7%. A third of GMC Sierra owners in the UAE are now middleaged Emirati women, while ownership among Emirati women aged 20–29 has
surged by 50% Y-o-Y.
“Off-roading in the Gulf is a rite of passage as youth begin to adopt the lifestyles of their parents, the desert becomes more than terrain and an adrenaline rush. This is evident in the trends we are seeing of youth reaching 20 to 35% of our customer base in the last few years,” said Furrukh Jawaid, Chief Marketing Officer at General Motors AME.
TRUCKS MIDDLE EAST APPOINTS
MANUFACTURERS
Renault Trucks Middle East has announced the appointment of Abin George as its new Product & Market Manager, a role in which he will lead the company’s truck segmentation and product strategy across the region.
George will work closely with customers and partners to strengthen Renault Trucks’ market positioning and drive both short- and long-term business performance. His remit includes building the brand’s product intelligence and enhancing the commercial truck portfolio to meet the evolving needs of regional operators.
With more than 12 years of experience in commercial vehicle product management across the GCC, George brings a wealth of expertise to the role. Prior to joining Renault Trucks, he spent over seven years with Al-Futtaim Automotive, where he oversaw product management functions for brands including Volvo Trucks, Eicher Trucks & Buses, BYD Electric Trucks, and Dongfeng Trucks across the UAE, Saudi Arabia, and Qatar.
George’s career at Al-Futtaim as included a role as Product Manager for Volvo Trucks, later expanding his scope to cover multiple brands and markets. His track record includes developing product strategies, procurement, and pricing across a diverse truck portfolio, alongside hands-on engagement with regional customers.
DRIVE YOUR BUSINESS FORWARD EFFICIENTLY WITH
MINI ACEMAN SE, MINI COOPER SE, AND MINI COUNTRYMAN ALL4 SE LAUNCH / MG MOTOR BRINGS BRAND’S FIRST PHEV MID-SIZE SEDAN TO REGION
LAUNCHES
0-100 KM/H
5.6 SECONDS
MINI charges into Dubai with all-electric flair
THE MINI ACEMAN SE, MINI COOPER SE AND MINI COUNTRYMAN ALL4 SE BRING THAT SIGNATURE MINI ENERGY TO THE CITY’S STREETS, WITHOUT A DROP OF FUEL
Some cars get you from A to B, but a MINI gets you there with a grin on your face and a playlist in your heart. And now, with the all-electric MINI family in Dubai – the MINI Aceman SE, MINI Cooper SE, and MINI Countryman ALL4 SE – you can bring that signature MINI energy to the city’s streets, without a drop of fuel.
MINI has always been more than a car. It’s an attitude. It turns heads at traffic lights and elicits a “that’s so you” from your friends. Each all-electric MINI carries that same charisma – the instantly recognisable silhouette, the playful stance, and the kind of design details that feel
tailored to your personality.
Whether you’re zipping between cafés in Jumeirah, pulling up outside the arts district in Alserkal, or heading out for a weekend in Hatta, a MINI says you’re not just part of the crowd – you’re rewriting the vibe.
Since the 1960s, MINIs have been icons of style and individuality.
With MINI’s vision to become a fully electric brand by 2030, the Battery Electric Vehicle (BEV) lineup blends that classic go-kart handling with zero-emission driving.
Interiors are leather-free, crafted from recycled materials, while wheels use up to 70% secondary aluminium. MINI’s focus on circular
economy principles ensures that even the smallest design decisions – from fabric choices to paint processes – contribute to a lighter environmental footprint. In a city charging toward its green goals, this makes MINI the perfect match for Dubai’s future-forward mindset.
The Aceman SE is your compact crossover with a big personality – a muscular stance, 406 km of range, and a cabin lit up by the first-ever round OLED display in a car. Switch between Core, GoKart, and Green modes to match your mood, and let its cloudbased navigation find the nearest charging spot between your favourite hangouts. With a 0–100
km/h sprint in 5.7 seconds, it’s quick enough to make every city merge exciting, yet refined enough to keep your morning coffee intact.
Pure MINI DNA – clean lines, agile proportions, and that famous “less is more” interior design. With 402 km of range and a 0–100 km/h time of 6.7 seconds, it’s built for the city but ready for a coastal escape. Its low centre of gravity, thanks to clever battery placement, makes every turn a reminder of why MINI’s driving feel is a legend. Compact, nimble, and near-silent, it’s the perfect partner for urban life.
For those who like their MINI with a side of adventure, the
BRINGING MINI INTO THE EV ERA
The launch is part of MINI’s strategy to become a fully electric brand by 2030, the Battery Electric Vehicle (BEV) lineup blends that classic MINI go-kart handling with zero-emission driving.
Countryman ALL4 SE is your ticket. It’s 13 cm longer and 8 cm taller, packs 433 km of range, and comes with ALL4 all-wheel drive for confidence on any surface – from Downtown Dubai’s avenues to Ras Al Khaimah’s mountain trails. Inside, generous cargo space and a panoramic glass roof make every drive feel like a road trip. From latte runs to late-night
SPECIFICATIONS
drives, the MINI BEV family feels right at home. They’re stylish without trying too hard, sustainable without sacrificing fun, and as connected as you are – with in-car gaming, streaming, and your own “Hey MINI” voice assistant. Add to that Dubai’s expanding network of highspeed chargers, and owning an electric MINI becomes as effortless as it is exciting.
MINI Countryman ALL4 SE
MG MOTOR’S ALL-NEW PHEV COMES TO THE GCC AND LEVANT
MG MOTOR’S HYBRID IS THE BRAND’S FIRST PHEV MID-SIZE SEDAN IN THE REGION
MG Motor says the all-new MG 8 Plugin Hybrid Electric Vehicle (PHEV) arrives in the region with a recordbreaking range of up to 1,650 km and 125 km of pure electric driving.
Available across the GCC and Levant, the MG 8 is the brand’s first PHEV mid-size sedan to the region and is starting priced at $24,900.
The model combines premium comfort, sleek design, and cutting-edge hybrid technology with a record-breaking range of up to 1,650 km and 125 km of pure electric driving, claims MG Motor.
The MG 8 PHEV recently set a Guinness World Record for the longest distance covered by a PHEV, achieving 2,208 km on a single tank and full charge, with an average fuel consumption of just 2.49L/100km.
Specifically engineered for the region, the MG 8 PHEV underwent extensive hot-weather testing to ensure durability and consistent performance in extreme summer conditions. It is fully certified by both the Gulf Standardization Organization (GSO) and Saudi Standards, Metrology and Quality Organization (SASO), underlining compliance with the highest local quality and safety standards.
Tom Lee, Managing Director of MG
Motor Middle East, commented: “The all-new MG 8 PHEV demonstrates our commitment to driving innovation and setting new benchmarks in the Middle East. Following its Guinness World Record achievement, this model delivers record-breaking range, advanced hybrid technology, and refined design. With hot-weather testing, GSO and SASO certifications, and powerful performance tailored for this region, the MG 8 PHEV reinforces our position as one of the fastest-growing automotive brands in the Middle East.”
SPECIFICATIONS
Powertrain 1.5L plug-in hybrid engine
Output 330 Nm torque
Hybrid System DMH Super Hybrid Technology with 5-in-1 PICU Controller
Range 1,650 km (combined) Fuel Economy 2.49L/100km (tested)
0–100 km/h 8.5s
Transmission E-CVT automatic
ACE IN THE PACK
The Aceman SE is a compact crossover with 406 km of range, and a cabin lit up by the first-ever round OLED display in a car.
TIPPED TO LAST
Rugged by design, the Scania Heavy Tipper is built for the Middle East’s hardest terrain
From the crushing heat and dust of Fujairah’s quarries to the steep, twisting inclines of remote mining sites in Saudi Arabia, the Scania Heavy Tipper is proving its mettle in the Middle East. Combining a rugged design with world-leading efficiency, safety, and sustainability, Scania’s flagship tipper is redefining what’s possible for fleet operators in the region’s most demanding sectors.
In the sun-cracked mountains of Fujairah, the roar of engines is a constant backdrop to the region’s booming quarrying industry.
Here, amid clouds of fine dust and walls of crushed limestone, Scania’s Heavy Tipper has been undergoing real-world trials and driver training, and proving that it’s more than ready for the Middle East’s toughest conditions.
Ahead of its appearance at the Mining Show 2025 (which will be held on November 17-18th at the Dubai World Trade Centre), Scania Middle East recently hosted an intensive heavy tipper training programme at a quarry in Fujairah, designed to familiarise drivers and sales teams with the new truck’s capabilities.
“The first day of our heavy tipper training
We have sold more than 10,000 units worldwide”
in Fujairah gave participants a deep dive into the theoretical side of the truck; equipping them with the correct arguments for our customers, focusing on total cost of operation,” said Morne Botha, Service Director, Scania Middle East. “When you come to the quarry side, you can easily relate to the heavy monitoring system, the safety of the vehicle, and the payload we’re offering. Forty tonnes from an 8x4: nobody else is delivering that.”
For drivers like Agostino Dias, Driver Training Manager at SATA LLC Oman, the experience was eye-opening. “Compared to the old trucks, it’s very smooth to drive,” he said.
“Gear shifts are effortless, it’s very powerful, and the exhaust brake is so strong that you hardly ever need to touch the foot brake. You can control it all from the retarder lever. It’s far better than the older generation of trucks.”
These real-world impressions underline what Scania engineers have spent years perfecting: a truck that can deliver more payload, burn less fuel, and stand up to relentless abuse, all while keeping operators safe and comfortable.
The Scania Heavy Tipper was born from decades of mining experience. From Sweden’s Garpenberg mine to the pits of Latin America and now the Middle East, it’s built on a modular platform that balances strength, performance, and maintainability.
Compared to Scania’s standard
Less fuel, less emissions, and more productivity… that’s the Scania Heavy Tipper promise”
configurations, the Heavy Tipper delivers up to 25% higher load-bearing capacity and 40% improved powertrain robustness, with reinforced brakes, steering systems, and axles for maximum safety and uptime. The truck’s 8x4 configuration offers a gross vehicle weight of 60 tonnes and a payload of up to 38 tonnes, striking an optimal balance between productivity and efficiency. For heavier operations, Scania also offers 10x4 configurations with a gross weight of 71 tonnes; each engineered to minimise tare weight per transported tonne and ensure superior fuel economy, even on return trips.
In Middle Eastern quarries like Fujairah, where temperatures soar above 45°C and road gradients can reach 15%, durability is non-negotiable.
The Heavy Tipper’s reinforced rear bogie,
high-mounted brake chambers, and heavyduty bodywork brackets ensure the truck can absorb daily punishment without compromise. Even vital components like the cooling system are protected by skid plates, while the high air intake and vertical exhaust design are optimised for dusty, abrasive environments.
At the heart of the Heavy Tipper’s performance lies Scania’s world-renowned Super and V8 engine platforms. The 13-litre Scania Super is available in outputs up to 560hp, while the legendary 16-litre V8 extends that range up to 770hp — the most powerful commercial engine in the world. Both are built around Scania’s low-rev, high-torque philosophy, ensuring smooth pulling power and remarkable efficiency in off-road conditions.
Coupled with the Opticruise Heavy-
A POWER PROPOSITION
According to Juan Ocampo, Managing Director of Scania Middle East, the Heavy Tipper is not just a powerful addition, it’s transformative for fleet economics.
Duty gearbox, the Heavy Tipper provides unmatched comfort and control when operating with heavy payloads across uneven terrain. The combination allows drivers to maintain traction and torque where it matters most, reducing gear-hunting and mechanical stress while maximising uptime.
According to Juan Ocampo, Managing Director of Scania Middle East, the Heavy Tipper is not just powerful — it’s transformative for fleet economics. “We have sold more than 10,000 units worldwide. This is a proven product with characteristics that help our customers reduce costs. In this segment, where aggregate margins are tight, reducing operational costs is key. By acquiring a Heavy Tipper, customers can cut total cost of operation by more than 60% and fuel consumption by close to 70%. That translates to lower emissions and a major environmental contribution. This is an important milestone for the region.”
Scania’s mining philosophy is built on lean logistics and data-driven efficiency. The
HANDS-ON CONTROL AND TRAINING
production line — where every second counts and every inefficiency adds up. Through Scania Site Mapping, operational data from real mining operations is analysed to identify bottlenecks, reduce idle times, and optimise haul cycles. The Heavy Tipper’s ability to deliver faster takt and cycle times means operators can move more material per shift, directly improving output and profitability.
Scania’s data shows that in live operations, a customer reduced in-pit cycle time from 90 to just 50 minutes through tailored haulage solutions. Meanwhile, Scania Fleet Management provides real-time insight into location, fuel use, driver behaviour, and mechanical health. For fleet owners in remote quarries or mines — often operating with tight margins and limited oversight — this visibility translates to measurable gains in uptime, fuel efficiency, and safety.
In mining and quarrying, safety is as vital as performance. Scania’s vehicles are built to meet or exceed global safety standards, including the Swedish cab
Fleets from across the region tested the Heavy Tipper’s performance and control during Scania’s hands-on training event in the market.
By acquiring a Heavy Tipper, customers can cut total cost of operation by more than 60% and fuel consumption by close to 70%”
assessments. Inside the cab, ergonomics are designed for long, demanding shifts. The layout allows for quick, intuitive decision-making, while driver aids and support systems enhance awareness and control. Features such as two-circuit emergency steering, side curtain airbags, and reinforced body brackets protect operators even in the harshest environments. Beyond vehicle design, Scania embeds safety in its culture through driver and technician training. “Our training is about giving drivers the tools to operate more efficiently and safely,” explained Botha during the Fujairah session. “It’s about building confidence, understanding the vehicle’s capability, and extending its life through good driving practices.”
Downtime is the enemy of productivity. Recognising this, Scania has engineered its Heavy Tipper for industry-leading vehicle uptime. The truck’s modular design ensures parts commonality across Scania’s product range, meaning components are easier to replace, service intervals are
Scania’s on-site workshop concept, proven in Sweden’s Garpenberg mine, is a model for how mining operators in the Middle East could manage uptime. There, technicians work 530 metres underground in fully equipped Scania workshops, performing engine changes in as little as six hours; compared to two days using conventional methods. To further minimise downtime, Scania’s global parts network guarantees up to 95% parts availability within 24 hours at any Scania service point worldwide. For remote Middle Eastern quarries, Scania can even establish dedicated parts depots along haul routes to ensure rapid response in critical situations.
Mining and quarrying companies in the region are under increasing pressure to reduce their carbon footprints without sacrificing output. Scania’s response is a new generation of sustainable mining solutions that combine world-leading fuel efficiency with readiness for alternative fuels and emerging electric options.
The Heavy Tipper’s low-revving engines consume significantly less fuel per transported tonne compared to traditional diesel-electric haulers, with savings of up to 65% per tonne. The result is not only lower CO₂ emissions but also a reduced overall operating footprint — enabling operators to grow sustainably while improving margins. Scania’s electrification roadmap, already underway in Europe, is also taking shape in the mining segment.
In Norway’s Tromsdalen limestone quarry, a Scania P45 electric truck has replaced a diesel counterpart, saving 58,800 litres of fuel and reducing CO₂ emissions by 156 tonnes annually. The company’s commitment to bring similar technology to heavy-duty segments worldwide signals a clear direction: even the heaviest applications can go green without losing productivity.
Our training is about giving drivers the tools to operate more efficiently and safely”
Owning a Scania is not just about the truck, it’s about the ecosystem that surrounds it. Scania offers tailored Full Maintenance Contracts that consolidate all parts, service, and installation costs into a predictable fixed fee, shielding operators from unexpected expenses. This allows fleet managers to calculate their monthly cost per kilometre, hour, or tonne with precision. Scania Financial Services adds flexibility, offering leasing, operating rental, and instalment options that ease capital outlay and support fleet expansion. Combined with trade-in and buy-back programmes, this financial backbone allows quarrying and mining operators to maintain modern, efficient fleets with minimal disruption. Meanwhile, Scania’s Driver Support system provides real-time feedback
on fuel use, braking, and gear changes; helping operators fine-tune their driving for maximum efficiency. Over time, these small behavioural improvements compound into substantial operational savings, making training and data analytics a core part of Scania’s offering.
The Heavy Tipper provides a bridge between current diesel-powered efficiency and the coming electric and autonomous future, offering a platform that’s upgradeable as technologies evolve. Scania is already developing autonomous and electric mining solutions designed to take safety, efficiency, and sustainability to the next level. Working closely with technology partners, the company envisions a near future where driverless Scania mining trucks navigate quarries autonomously, connected through real-time digital ecosystems that optimise flow and resource use.
For now, fleet operators face growing demands for reliability, safety, and sustainability, all while managing tight profit margins. Scania’s combination of modular engineering, advanced powertrains, and integrated digital solutions gives them a truck that doesn’t just meet these needs: it redefines them. In markets like the UAE and Saudi Arabia, where aggregate and mineral extraction underpins much of the region’s development, the Scania Heavy Tipper has arrived at the right moment.
“Less fuel, less emissions, and more productivity... that’s the Scania Heavy Tipper promise,” says Ocampo. “And in markets like ours, that balance makes all the difference.”
A SCANDI-GCC POWER PLAYER
The Scania Heavy Tipper combines Scandinavian engineering with Middle Eastern toughness, delivering power, safety, and sustainability in every load. Fleet owners and drivers will be able to learn more about its regionreadiness at November’s Mining Show 2025 in Dubai.
KIA BECOMES A 5-STAR MOVER
Kia charts a new course with EV5 and PV5: a family SUV and a flexible people mover platform
Kia has spent the past decade repositioning itself from a value-driven brand to a design and technology leader. An invitation to look behind the scenes of the EV5 SUV and the PV5 purpose-built vehicle (PBV) platform development in Korea was not just a product showcase — it was an opportunity to see where the company believes the future of mobility lies. With the “5” concept, Kia is widening
its EV strategy with two new models that carry clear implications for both everyday drivers and the fleet and mobility industry.
The unveiling of the EV5 SUV and the PV5 PBV platform was a chance to see the brand move beyond its reputation as a household name for families, positioning itself as a forward-looking partner for businesses, operators, and mobility providers.
The EV5 arrives as a C-segment SUV designed to bring more families into the EV era, offering a practical balance of
With the PV5, we can glimpse the future”
space, range, and usability. It is a consumer product with broad appeal, created to accelerate the popularisation of electric mobility. The PV5, however, is more than a vehicle — it is a platform built for flexibility and fleet application, a modular people mover and van designed with input from global partners to meet the needs of couriers, shuttle services, ride-hailing firms, and urban logistics operators.
As Sang Dae Kim, Head of the PBV Business Division, explained: “With the
EV5, we are accelerating the popularisation of electric mobility, ensuring that more people can enjoy EVs without compromise. And with the PV5, we can glimpse the future, experiencing how mobility can be redefined for businesses and services.”
EV5: Practical, desirable, and built for family life
The EV5 enters the crowded C-segment SUV class with a clear mission: combine genuine SUV presence with everyday practicality and advanced EV capability. It is targeted at families who want the comfort and versatility of a traditional SUV but are ready to make the transition to electric. At the same time, it demonstrates how Kia is shaping an EV product line that can scale globally, offering reliability and serviceability that will also appeal to fleet operators looking at electric crossovers for corporate use.
Produced in Gwangju, Korea, the EV5 is destined for export worldwide, beginning in Europe and other general markets before expanding to Canada in 2026. “The EV5 has been created to welcome a broad audience into the EV era, implementing bold design, advanced technology, and Kia’s customer-centric approach,” Kim said.
The SUV’s design carries Kia’s bold philosophy, featuring digital starlight LED lighting signatures, a robust stance, and, in GT-Line trim, sportier details such as a diagonally sculpted grille and premium finishes. The cabin balances sophistication with family usability, offering eco-friendly materials and digital displays spanning a 12-inch cluster, a 12-inch centre screen, and a five-inch HVAC panel. Clever features such as retractable cupholders, two-level luggage floors, and generous storage trays underline its practicality.
Performance is equally competitive. The long-range version, powered by an 81.4kWh NCM battery, delivers up to 530 kilometres WLTP range. Towing capacity is rated at 1,800kg, appealing to both leisure drivers and light commercial users. Power outputs range from 195kW in AWD versions to more than 225kW in the forthcoming GT model, which is expected to hit 0–100km/h in just over six seconds. Kia is also targeting a five-star NCAP safety rating, reinforcing its appeal for both family buyers and corporate fleets.
As Dongkyu Kim, Global Vehicle Product Planning Manager, explained: “The EV5 has authentic SUV design with a dynamic road presence, but it also provides
The EV5 has been created to welcome a broad audience”
the smart space and usability that enhance quality of life for families. With best-inclass luggage space and towing capacity, it secures a strong position against competitors while offering an eco-friendly alternative.”
PV5: More than a van, a platform beyond the vehicle If the EV5 is about mainstreaming electrification for consumers, the PV5 is Kia’s boldest step yet into the world of commercial and shared mobility. It is not just a van or
shuttle; it is a modular, software-defined platform designed to adapt to business needs over time. Kia executives referred to it as a “movement rather than a model,” reflecting its role in shaping the next era of mobility.
Seok Ha (Scott) Ju, Head of MSV Project Group 3, explained that the PV5 was built with customers from day one.
“From the early stages, it was created with customers, listening, adapting, and evolving in real time. More than 120 global clients reviewed designs, suggested
A BOLD DESIGN
The SUV’s design carries Kia’s bold philosophy, featuring digital starlight LED lighting signatures, a robust stance, and, in GT-Line trim, sportier details such as a diagonally sculpted grille and premium finishes.
features, and saw their ideas reflected in the vehicle. The PV5 is more than Kia’s first dedicated PBV. It’s a testament to co-creation, showing what’s possible when customers lead the way.”
That collaborative approach influenced countless details. The bumper was split into three pieces to reduce maintenance costs, while seat coverings were redesigned for heavy use. Collaboration with Uber led to the development of a wheelchair-accessible
More than 120 global clients reviewed designs”
reflecting Kia’s commitment to inclusivity.
The PV5’s modularity is its most striking feature. Built with Lego-like body assembly, it can shift between a compact van, a people mover, or an extended cargo version. With a loading height of just 419mm and cargo capacity of up to 4.5 cubic metres, it is engineered for courier efficiency. Passenger variants add six- and seven-seat layouts, low step-in heights, and Euro NCAP-ready safety.
During a tour of the company’s
means that the modular design means you can quickly change sections, effectively chanhing fleets on the fly.
Software takes the PV5 beyond conventional vans. Built on Android Automotive OS with a PBV-exclusive infotainment system, the vehicle can be tailored with business-specific apps, from refrigeration controls to fleet logistics.
“This flexible system adapts to diverse needs, enabling customisation of both software and vehicle functions,” Ju said.
By combining hardware durability with digital flexibility, Kia aims to make the PV5 an attractive proposition for industries where total cost of ownership defines success.
Addressing pain points and creating opportunities
Kia emphasised that the PV5 was designed to solve real-world challenges faced by commercial operators. As Sang Dae Kim explained: “We tried to avoid the compromises of van models based on passenger vehicles. Instead, we built a platform for B2B and commercial use, focusing on durability, usability, safety, and excellent TCO. Users can also access vehicle-to-load functionality, powering tools and devices directly from the vehicle in the field.”
For drivers, small details matter. Kia highlighted how courier input led to improved ergonomics, larger cargo space, and multiple charging points for devices. As one executive summarised: “For delivery drivers working ten-hour days, we understood their pain points—so we designed the PV5 to reduce fatigue, simplify operations, and increase productivity.”
Global ambitions, local challenges
Despite the enthusiasm, Kia was frank about the challenges of global rollout. Japan, for example, remains a difficult market dominated by domestic OEMs. Yet Sang Dae Kim suggested this was an opportunity: “Even though the Japanese market is really challenging, electrification is still at an early stage there. We see a big opportunity for Kia, because there is no investment in fully electric PBVs. By leveraging government incentives and working with our partner Sojitz, we aim to build a strong foundation.”
Elsewhere, the EV5 is already rolling out in Europe, with the Middle East scheduled for 2026, while the PV5 will
A VAN FOR CUSTOMISATION
Kia PV5 is a modular electric van that offers practicality, modularity, and value for money. It has a spacious interior, low step height, and impressive efficiency.
initially target B2B customers in urban logistics and mobility services. Kia’s phased approach reflects both the demand curve for electrification and its intent to position itself where customer needs are most acute.
A vision beyond vehicles
Taken together, the EV5 and PV5 represent Kia’s evolving role in the global mobility ecosystem. The EV5 is designed to broaden the reach of electric SUVs, making them attainable for families while offering
DESIGNED WITH FLEETS IN MIND
scalable options for fleets. The PV5, meanwhile, marks Kia’s entry into the world of software-defined mobility platforms, promising modularity and adaptability that speak directly to the needs of businesses, operators, and service providers.
As Scott Ju put it: “The PV5 isn’t just a vehicle — it’s a platform beyond the vehicle. It adapts to people, rather than forcing people to adapt to it.”
That same philosophy drives the EV5’s mission to make EVs a practical
choice for everyday drivers.
The PV5 isn’t just a vehicle — it’s a platform beyond the vehicle”
For the Middle East, where fleets, logistics companies, and families alike are evaluating the shift to electric, the EV5 and PV5 underline Kia’s dual ambition: to support consumers entering the EV era and to help businesses reimagine mobility. If successful, these two “5” models could mark the beginning of a new era for Kia — not only as a carmaker, but as a partner in building tomorrow’s mobility ecosystems.
The Kia EV5 is a production electric SUV, while the PV5 is a new electric commercial van designed for fleet and logistics use.
FLEETS IN FLUX
Pioneers and pressure as DHL, Cemex and Allied Transport talk
meeting
the market’s new demands
During one of the most in-depth dives into the fleet environment overseen by T&FME, leaders from Cemex, DHL, and Allied Transport joined shipping and financing experts to debate the future of road freight in the GCC. From sustainability and regulation to financing and driver retention, the discussion highlighted both the opportunities and the hurdles facing operators
The Fleets in Focus panel at the Truck and Fleet Confex brought together some of the most influential names in regional logistics and transport. Neeraj Gupta, Head of Operations & Commercial – Road Freight MEA at DHL Global, Mariusz Mlodawski, Country Director at Cemex UAE, and Salma
Yaseen Nadeer, Commercial Manager at Allied Transport LLC shared the stage with Richard Hall, Director Middle East/Asia Pacific at Transport Overseas Group, and Ger Regan, Managing Director at Altalease. Together, they explored the pressing challenges confronting fleets in the GCC, from surging demand and supply chain disruption to financing models and the shift to sustainable transport.
Gupta set the tone by describing a sector under immense pressure to expand. DHL manages operations across 28 countries in the Middle East and Africa, and he said the demand for trucks has never been higher.
“We have not seen more exciting times than what we see now,” Gupta said.
“The truck requirement and the demand is increasing. So is the quality of the transport,
We have not seen more exciting times than what we see now”
the safety aspects and everything. The market is quite dynamic, quite exciting. You need to find the right solution for the customer because customers are getting very sensitive from that solution perspective.”
For DHL, that means balancing its own asset base with long-term transport partners. Gupta explained that in Saudi Arabia, where the company has aggressively built capacity to serve giga-projects, DHL immediately leased more than 200 trucks to gain a foothold and guarantee cost stability for its customers. “We developed that capacity and then we sold that capacity to our customers because we knew the cost we had. It was very easy for us to go to the customer and say, this is our base cost, this is what we will charge you. That transparency helped us win
volumes and build stable solutions,” he said.
Mlodawski confirmed that the situation is the same for Cemex, with rapid growth creating new pressures. “We all remember the COVID time and the lockdown. It was a very interesting time for all of us. Now we see that the market growth is so rapid that it is a big challenge to find the right partners to manage the business in the best and optimised way,” he said.
Cemex operates more than 150 trucks daily and delivers over 200,000 trips annually in the UAE. To meet its sustainability goals, the company has already introduced the first fully electric concrete truck in the region. “We didn’t want a display truck — we wanted a real one in daily operation,” said Mlodawski. “We wanted it working in day-to-day operations, and to test its performance against regular trucks.” He added that the trial is just one part of Cemex’s global net-zero targets for 2050, with milestones in 2030 and 2040 requiring deep cuts in carbon emissions across logistics as well as production.
For Allied Transport, customer expectations have shifted dramatically since the pandemic. Nadeer explained that clients no longer want to engage with multiple service providers; instead, they expect comprehensive solutions from a single partner. “What we have been seeing post-COVID is the customer retention who want to stick to the solution and the providers who also have in-house capabilities,” she said. “Customers don’t want to go through multiple doors or different services. That puts us in a very good place to have those long-term relationships with our customers.”
She emphasised that driver welfare underpins everything Allied does: “It’s completely about the drivers — they are our confidants. We make sure they are securely accommodated and recruited in-house. Driver care is non-negotiable.”
Shipping remains a crucial constraint. Hall outlined the difficulties operators still face in getting vehicles into the region. “As a shipping company, we see all brands, all volumes. This year is very strong, whether it’s coming from the east or the west. But certain routes are still heavily overloaded or overbooked. And from the West, you’re still taking the longer route around South Africa because the traditional route through the Suez is just not possible right now,” he explained. Despite improvements, rerouted shipments and congested ports continue to affect planning and pricing.
From a financing perspective, Regan noted that fleet operators are under growing pressure to adopt flexible models. “Operating leases and finance leases are the products of choice that will drive this industry in the next five to ten years,” he said. He pointed out that distributors are increasingly required to decide whether to offload financing or extend credit to end users themselves. Regulatory bottlenecks also hinder progress. “As a company, Altalease applied for the first finance leasing licence two years ago. Now, two years later, we’re still waiting for some of the bureaucracy to alleviate itself,” he added.
New Energy Vehicles (NEVs) were a central talking point. Cemex has already trialled electric trucks in its operations, including the first electric concrete truck in the Middle East. “Obviously, there are challenges for heavy industry, but we need to move to more sustainable solutions,” said
It’s completely about the drivers — they are our confidants. Driver care is nonnegotiable”
Mlodawski. DHL is pursuing both electric and hydrogen projects, with Gupta revealing that the company is testing hydrogen trucks in Saudi Arabia in partnership with Aramco. “We started with heavy electric trucks, and our next goal is to move into small boxes and vans. In parallel, we are also doing a trial for the first hydrogen truck in Saudi with Aramco,” he said.
Allied Transport is also embracing hydrogen. “Hydrogen trucks are the way forward,” argued Nadeer. “Why? Because you’re completely handling the resources, without the issue of battery disposal. We are definitely going hand in hand with the community’s vision on sustainability and carbon emission reduction.”
Yet, as Hall pointed out, despite these pilots, “99.9% of what we bring to this region is still traditional combustion engine vehicles,” a stark reminder of the dominance of diesel.
The panel also agreed that customers are
CUSTOMERS AS THE DRIVING FORCE
The panel agreed that customers are now a driving force in shaping fleet investment. Gupta stressed that until buyers stop focusing exclusively on price, the adoption of greener solutions will remain slow.
CEMEX GOES FULLY ELECTRIC Cemex has deployed the first fully electric concrete truck in the Middle East, operating in the UAE.
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now a driving force in shaping fleet investment. Gupta stressed that until buyers stop focusing exclusively on price, the adoption of greener solutions will remain slow. “The real pivot will only come when regulation becomes very strong across the GCC — when emission norms, biofuel quotas or sustainable cargo mandates are enforced,” he said.
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of what we bring to this region is still traditional ICE”
artificial intelligence will play a larger role in fleet efficiency. Gupta explained that DHL is already deploying AI to optimise capacity: “We are focusing on real-time tracking, using AI to generate more cargo efficiency per truck, reducing empty returns. We are pivoting to AI so that we are not depending on an experienced individual to take a decision, but the system itself can tell.”
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Mlodawski added that Cemex is determined to take the lead. “If we declare ourselves sustainable, then not only our products, but also the way we operate on a daily basis needs to be more sustainable,” he said.
Looking ahead, digitalisation and
Mlodawski agreed that AI is the “common opportunity for all of us,” while Nadeer urged customers to understand “the bigger goal” and support sustainable initiatives.
The Fleets in Focus panel showed
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a market defined by both opportunity and challenge. Demand in the GCC is at unprecedented levels, but operators must balance that growth with financing pressures, import bottlenecks, and the high costs of adopting new energy solutions. Customers are setting the tone — pushing for longterm partners who can deliver integrated, greener logistics. And while diesel remains dominant, the increasing presence of NEVs signals a clear direction of travel.
As Hall put it: “It’s never been more competitive. But it’s never been more interesting, either.”
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Transport bottlenecks mean operators face longer routes and higher costs when bringing vehicles into the GCC.
UPTIME AT ALL COSTS
The Truck and Fleet Confex deep dived into a commercial Vehicles sector that is under pressure to modernise fleets, cut emissions and integrate new technologies
At the Truck and Fleet Confex last month, industry and manufacturing leaders from ZF, Al Shirawi Enterprises, and NAZ Industries came together to discuss how electrification, digitalisation, sustainability and customisation are transforming the region’s fleets — and why diesel will remain central for years to come.
The Truck and Fleet Confex 2025 opened against a backdrop of volatility and ambition. The GCC’s commercial vehicle sector is under pressure to modernise fleets, cut emissions and integrate new technologies, all while serving economies that are growing at speed. To unpack these challenges, the conference’s first panel brought together Sheerhan Jeaudeen,
Head of Subregion MENA at ZF, Sayed Ahbab, Deputy Director – Commercial Vehicles at Al Shirawi Enterprises (representing Scania), and Ajaz Barmare, General Manager – Oil & Gas Projects at NAZ Industries.
Moderated by Dr. Vishal Pandey of Glasgow Research and Consulting, the discussion painted a vivid picture of a sector in transition
Electrification dominated the conversation, though the speakers stressed that expectations must be tempered. Jeaudeen acknowledged the momentum but cautioned against assuming a rapid transition. “Electrification has been a key topic for more than a decade,” he said. “Ten years ago, everyone believed it would be the dominant technology by 2030. But now, just five years away, ICE still holds its ground. The trend is here to stay, but the speed depends on
Fleet customers don’t just want a truck anymore. They want solutions”
government strategy and market readiness.”
For Scania, electrification is both a priority and a challenge. Ahbab explained: “For heavy trucks, electric technology is still not mature. Range, charging and cost remain big hurdles. But electrification is the future. We are already investing in EVs, LNG and HVO trucks. Hydrogen is still developing, but it will come.”
Perhaps the clearest shift in the market is that fleet operators are no longer simply buying trucks — they are buying complete solutions. Ahbab emphasised this point, noting that customers now demand vehicles customised to their exact needs, with financing options, buyback programmes, connected services and predictable aftersales support. “Fleet customers don’t just want a truck anymore. They want solutions,” he
said. “That’s where the market is moving.”
This shift is forcing distributors and manufacturers to rethink their role. Trucks are becoming platforms for data-driven services, and sales teams are as likely to discuss predictive maintenance contracts as they are specifications and driveline options.
From a bodybuilder’s perspective, efficiency is also driving innovation. Barmare, speaking for NAZ Industries, explained that operators are asking for lightweight solutions that maximise payload. “Customers are asking us to move away from traditional rolled steel. Now, everything must be lighter so they can carry more payload. We are introducing composite and high-strength materials to meet that demand,” he said.
This evolution reflects both customer economics and wider regulatory pressures, aligning with the region’s sustainability goals while reshaping supply chains.
Digitalisation is another theme reshaping strategies across the supply chain. For suppliers like ZF, big data is becoming central to customer support.
“At the front end, we are developing Pro Diagnostics for servicing, and our open Pro Manager platform for workshops to manage their customers and networks,” Jeaudeen noted. Ahbab added that Scania’s connected services now allow real-time monitoring of vehicle performance and predictive maintenance. “We can see in real time how parts are performing and inform customers before a failure occurs. It’s a major shift from reactive to proactive maintenance,” he explained. For many fleet managers, the digital layer is becoming just as important as payload and fuel economy in purchase decisions.
Sustainability, meanwhile, is moving from rhetoric to reality. Jeaudeen confirmed that “sustainability is a core strategy for ZF. We are targeting carbon neutrality by 2040, and that means reducing our footprint across R&D, production and servicing.” Ahbab offered concrete examples from Al Shirawi’s operations: “Our Dubai workshop is fully solar-powered, off the grid. And our new Scania Super driveline guarantees 8% fuel savings and 30% longer component life. That means lower emissions, reduced downtime and less waste.” At NAZ, Barmare highlighted how sustainability is shaping production: “We are installing machines that consume less electricity for bodybuilding processes. Sustainability and safety are now priorities for us.”
Despite these advances, all three panellists forecast that diesel will continue to dominate the fleet mix well into the next decade. Jeaudeen
Sustainability is a core strategy for ZF. We are targeting carbon neutrality by 2040”
suggested a 2030 breakdown of 60% diesel, 20% EV, and the remainder split between hybrids and fuel cells. Ahbab was even more conservative, predicting that “for heavy trucks, I still see 70% diesel by 2030, 25% EVs mainly in short-range roles, and the balance made up by CNG and other fuels.” Both agreed that economics and infrastructure readiness will determine how quickly new technologies are adopted.
The conversation concluded with a look at the GCC’s two biggest markets: Saudi Arabia and the UAE. Ahbab underlined the challenges of operating in the Kingdom: “Saudi Arabia is a huge market, but competition is fierce — especially from Chinese brands. Pricing and taxation are major challenges.” Jeaudeen was keen to stress the need for a balanced approach: “Saudi’s size makes it critical, but the
UAE’s infrastructure and technology adoption keep it ahead in many ways. For us, it’s not a choice — it’s about investing in both.”
The manufacturers’ panel at Truck and Fleet Confex showed an industry balancing ambition with realism. Electrification and digitalisation are reshaping strategies, sustainability is delivering tangible gains, and fleets are demanding complete solutions instead of standalone trucks. Yet diesel’s dominance will extend well into the next decade, underlining the pragmatic approach fleets must take in a region of extremes. As Jeaudeen concluded: “The transition is happening, but it’s about finding the right pace for this region.”
Ahead of the conference sessions, delegates had the opportunity to get close to the latest trucks and pickups on display at the Truck and Fleet Confex. From rugged construction tippers to high-tech long-haul tractors and versatile light trucks, the line-up showcased the diversity of vehicles shaping the GCC’s transport and logistics landscape.
The day began with a guided walkround of vehicles, giving fleet operators, manufacturers and industry partners the chance to inspect some of the most significant trucks currently on the market. Each demonstration underlined the innovation driving performance, safety, and sustainability in the region.
Kicking off the walkround was Goodyear’s Product and Technical Manager, Fadi El Karmi. Previewing his later conference presentation he told the visitors that the Goodyear product portfolio now includes a suite of digital solutions
DATA DRIVEN PLATFORMS
The manufacturers panel looked at how trucks are becoming platforms for data-driven services, and sales teams are as likely to discuss predictive maintenance contracts as they are specifications and driveline options.
that bring tyre monitoring and management into the connected fleet ecosystem.
El Karmi demonstrated innovations such as Tire Optics, a mobile app-based inspection tool; DrivePoint, a gate-based system that automatically reads tyre pressures as trucks pass through; and CheckPoint, a laser-equipped station that measures tread life, load and tyre pressure in seconds. These systems are supported by Goodyear’s TPMS, offering predictive algorithms that can forecast pressure loss before it causes a breakdown, all visualised, as he demonstrated during the conference, through the FleetHub platform, which allows fleet managers to see the real-time status of every tyre across their operation.
Karmi reminded the audience that tyres are far more than rubber on the road — they are critical enablers of safety, efficiency and sustainability. “Tyres are really very important,” he said.
“The performance of those tyres highly depends on what we call tread compound. The technology on the rubber compounds themselves is becoming too advanced, with high silica compounds and complex polymers. Tyres today must do everything: brake, drive, give you mileage, withstand chipping and chunking, and deliver low rolling resistance for the future.”
El Karmi noted that Goodyear has reached a new milestone with the introduction of full silica compounds, offering superior performance, particularly for electric trucks. He also stressed that sustainability is no longer a future aspiration but a present reality. “We have just released something called Eco-Label,” he explained. “Today, we are actually commercialising products that are more than 40% made from sustainable material. A big part of that comes from rice husk ash, which is used to extract silica. This is already existing now, not just a future concept,
and we are achieving sustainability without increasing costs or compromising performance.”
Tyres today must do everything: brake, drive, give you mileage, withstand chipping, and deliver low rolling resistance”
Electrification is reshaping tyre requirements, especially in the GCC where electric buses and light trucks are already on the roads. “We are making sure that every tyre that comes out is EV-ready,” El Karmi said. “The most important factor is load. Batteries are heavy, and manufacturers place them in different layouts — sometimes distributed across the truck, sometimes concentrated in the front. Tyres must be strong enough to carry the extra load and deliver low rolling resistance to maximise battery efficiency.”
Connectivity formed another central theme of El Karmi’s address. He detailed Goodyear’s use of RFID chips embedded in sidewalls to provide each tyre with a unique identifier, enabling easier integration with tyre
management systems. He also pointed to the development of pressure and temperature sensors. “RFID is already commercialised in many of our products, while embedded pressure sensors are the next step. These systems will talk to other electronics and integrate into full tyre management solutions.”
The Goodyear product portfolio now includes a suite of digital solutions that bring tyre monitoring and management into the connected fleet ecosystem. El Karmi demonstrated innovations such as Tire Optics, a mobile appbased inspection tool; DrivePoint, a gate-based system that automatically reads tyre pressures as trucks pass through; and CheckPoint, a laser-equipped station that measures tread life, load and tyre pressure in seconds. These systems are supported by Goodyear’s TPMS, offering predictive algorithms that can forecast pressure loss before it causes a breakdown, all visualised through the FleetHub platform, which allows fleet managers to see the realtime status of every tyre across their operation
Perhaps the most striking development is TAS (Tyre as a Service), a system recently launched in Europe that automatically reinflates tyres when deflation occurs, removing the need for manual intervention. “Not only do you have live data for all your tyres, but you can immediately address any issue with pressure without having a technician on hand,” said El Karmi.
Customisation was also underscored as key to Goodyear’s GCC strategy. El Karmi pointed to ranges developed specifically for the region, such as heat-resistant tyres for long-
A CLEAR SHIFT TO SOLUTIONS
Perhaps the clearest shift in the market is that fleet operators are no longer simply buying trucks — they are buying complete solutions.
haul transport in the UAE and 24-inch options designed for severe mixed-service conditions. “Customisation is very important in order to match the exact market requirements of UAE and GCC fleets,” he emphasised
Concluding, El Karmi underlined that the innovations Goodyear is bringing to market are not about adding cost but about reducing total cost of ownership. “The future of mobility is not something that we are going to wait for. It’s already here. Now it’s time for fleets to implement, digitalise, and adopt the right solutions that fit their needs,” he concluded.
Putting the Ex into Confex
From a truck hardware perspective, a major highlight was the was the Ford F-Line 4142 XD, an 8×4 Euro 6 construction truck configured as a Hardox steel tipper. Powered by a 12.7L Ecotorq engine producing 420 PS, the Ford demonstrated
its heavy-duty credentials with features such as shock-absorbent suspension, engine protection systems and wide-angle mirrors for safe manoeuvrability on construction sites. Its day cab design highlighted the balance of operator comfort with practical durability, marking it as a solid workhorse for demanding applications.
The showcase continued with the Scania R500 Super, representing the manufacturer’s most advanced and efficient combustion-engine powertrain to date. With its 8% fuel savings and industry-leading emissions control, the Scania Super has been designed to deliver on both sustainability and performance. Delegates were able to experience first-hand how the model sets a new standard in heavy-duty and long-haul transport, with Scania making the case that even within the era of New Energy Vehicles, there is still space for advanced ICE technology to play a pivotal role in fleet operations.
The transition is happening, but it’s about finding the right pace for this region”
Chinese manufacturer Dongfeng added further variety to the line-up with two models designed for regional versatility. The Dongfeng Double Cabin Pick Up 4×4 AT drew attention for its rugged build, well-suited for both commercial and recreational use, while the Dongfeng 6x4 TH Tractor highlighted the brand’s push into long-haul and heavy-duty markets. The tractor underlined Dongfeng’s ambition to expand its role in GCC fleets, providing operators with new options in both performance and value.
The exhibition highlighted not only the strength of traditional segments such as tippers and tractors, but also the diversity of choice available to GCC operators as fleets look to balance efficiency, safety and sustainability. By walking around these trucks, delegates were able to connect the themes of the conference — from digitalisation to decarbonisation — with the realworld hardware that will define the road ahead.
TRUCKS TAKE CENTRE-STAGE
The exhibtion included a number of major brands including Scania, Ford Trucks and recent entrant into the Middle East Dongfeng.
OUT ON THEIR OWN
In charge of one of the biggest fleets in the region, Rahul Singh, MD, Car Rental Division, A.A. Al Moosa Enterprises, talks scale, strategy and the shifting face of mobility
The UAE car rental market has undergone seismic change over the last two decades.
Once defined by short-term tourist rentals and a handful of operators, it has become a complex ecosystem where transient populations, corporate fleets, ownership alternatives, and the looming promise of electrification converge. At the heart of this transformation is Dollar & Thrifty UAE, one of the country’s largest fleet operators, managing tens of thousands of vehicles across the Emirates and Oman.
For Managing Director Rahul Singh, the business is more than just handing over keys to customers. It is about building scale, mastering economics, and anticipating the next big shift in mobility. Singh has led the company through a period of consolidation and innovation, expanding into used car sales, introducing lease-to-own schemes, and preparing cautiously for the era of electric vehicles.
T&FME sat down with him for a wide-ranging conversation that explored his career, the challenges of running a capitalintensive fleet, the competitive pressures reshaping the sector, and why convenience and flexibility will increasingly outweigh the traditional dream of car ownership.
Seasonality once dictated the fortunes of the car rental industry in the UAE. Summer, with its sweltering heat and dwindling expat presence, was traditionally a write-off. For Singh, this narrative is already outdated.
“A few years back the summer was very weak,” he reflects. “But things have improved.
Dubai and the UAE have worked hard to attract visitors in those months, and while it’s still slower than peak season, it’s no longer as bad as before. That’s important, because having cars sit idle is a huge cost. You can’t just dispose of them and buy again—it’s about managing utilisation effectively.”
The shift is partly down to the government’s efforts to position Dubai as a year-round destination. Festivals, retail campaigns, and new indoor attractions have ensured that even in July and August, inbound traffic remains steady. For rental firms, it has eased the traditional cliff edge in demand, smoothing out revenue flows.
Yet the broader mobility landscape is also in flux. The UAE’s transient workforce – contractors, consultants, and professionals on multi-year projects – has created a new consumer class that wants flexibility rather than long-term commitments. Tourists remain essential, but residents are now just as likely to rent or lease rather than buy outright.
Dollar & Thrifty’s move into rentto-own and lease-to-own models has been one of the company’s recent innovations under Singh’s tenure.
“Customers get to drive a car for a couple of years and then decide if they want to purchase it at a pre-agreed price,” he explains. “More often than not, we can demonstrate that the total cost of ownership through us is better than buying directly from a showroom via bank finance.
“And the flexibility is a huge advantage: if you don’t want to buy, you simply return the car.”
Financing a car has become more difficult compared to the past, and that benefits us. We can step in with an alternative”
The concept is simple but powerful. Instead of committing to a loan, customers effectively test-drive ownership for a defined tenure of up to five years.
If the car still suits their needs, they can buy it at the end of the lease term; if not, they walk away without penalty. Singh believes this approach resonates with the modern consumer.
“Financing a car has become more difficult compared to the past, and that benefits us. We can step in with an alternative, providing a smarter way to ownership atan overall lower cost of ownership.”
The model also reflects a wider global trend. In Europe and the US, subscription services and flexible leases are gaining ground as younger generations prioritise convenience over possession. In the UAE, Singh sees these shifts accelerating, particularly among expats who view cars as utilities rather than status symbols.
Car rental may appear straightforward to outsiders – buy cars, rent them out, sell them after a few years – but Singh insists the economics are far tougher:
“The money is only in scale. unless you are big and hit the minimum threshold there’s hardly any benefit. Also, larger the fleet, the greater the buying power.”
Dollar & Thrifty’s sheer size allows it to negotiate discounts and warranties that small operators cannot dream of.
“Some dealers depend on us for higher double-digit percentage of their sales. That gives us strong negotiating power, and the value is passed directly to customers.”
A MOVE INTO PREOWNED
Cariva is a move into the B2C preowned channel giving buyers warranty assurances they may typically can’t access by buying on a classified platform.
This negotiating clout also extends to after-sales. Maintenance contracts, insurance premiums, and spare parts all come cheaper when purchased in bulk. Singh points out: “The maintenance and insurance to us comes at marginally lower costs compared to a retail customer or someone not operating at this large scale.”
This cost advantage filters down to end users. A customer choosing a lease-to-own package with Dollar & Thrifty is not just paying for flexibility; they are leveraging the company’s economies of scale. At the end of their lifecycle, rental cars once had a straightforward destiny: wholesale auctions or bulk sales to dealers. Singh has turned that equation on its head.
THE MICRO-ECONOMY
The UAE car rental sector is more than a service — it is a micro-economy. Singh underline that mobility is no longer just about tourists at the airport counter. It is about corporates ensuring uptime, governments exploring EV adoption, and transient residents demanding flexibility. Dollar and Thrifty’s strategy reflects this complexity: leverage scale to reduce costs, invest in new channels like Cariva, experiment cautiously with EVs, and double down on corporate leasing.
“We’re one of the biggest sellers in the market. We sell about 10,000 cars a year,” he notes. “With our new B2C channel, we’re going directly to consumers. Our advantage is that we can offer a manufacturer’s warranty on pre-owned cars. If you’re a consumer, that assurance makes a huge difference compared to buying from a classifieds platform.”
The B2C channel represents a natural evolution for a company with such deep exposure to the secondary market. By controlling the channel from fleet to enduser, Dollar & Thrifty can capture margins that would otherwise go to intermediaries.
The used car market in the UAE is notoriously fragmented, with classifieds
People are willing to pay extra for flexibility”
platforms often plagued by mistrust. Singh believes his company can offer something no one else can: transparency. “If somebody tells you a used car comes with dealer warranty, that provides far more assurance than an unknown third-party guarantee. It’s a big USP.”
The rise of mobility apps and aggregators has tested traditional operators. By connecting customers directly to fleets, these platforms promise convenience and competitive rates. But Singh remains cautious.
“They operate on thin margins and many are struggling,” he says. “They don’t have much skin in the game because they don’t own fleets. Vehicle standards and customer experience suffer as a result.”
Nevertheless, he acknowledges their strengths. “They are good at the digital side, particularly consumer engagement. We’re investing in improving our customer interface and technology platforms, because retention and experience are where the future lies.”
This is where Singh sees opportunity. Rather than becoming a pure tech play, Dollar & Thrifty can combine the reliability of an owned fleet with the seamless experience customers expect from digitalfirst services. It is a hybrid approach—one that could give the company an edge as customer expectations evolve.
Tourists may fill airport counters, but the corporate sector is the true backbone of Dollar & Thrifty’s operations. Out of approximately 40,000 leased vehicles, Singh estimates 23,000–24,000 are dedicated to businesses and government entities.
“We provide cars and commercial
SCALE AND SHIFTING Harshvardhan Singh oversees one of the biggest fleets in the UAE and is determined to use its scale to reshape the future of rental and leasing in the market.
vehicles to major government organisations and multinational corporations,” he explains. “From utilities to telecoms, you’ll find our vehicles everywhere. Around 10–15% of our fleet is commercial vehicles, and that’s a vital part of our offering.”
This dominance is underpinned by one non-negotiable: reliability. “When customers lose uptime, they lose revenue,” Singh stresses.
“That’s why we focus on replacements and service continuity. For us, uptime has to be close to 100%.”
It is a promise that requires massive operational discipline – having standby vehicles, a responsive maintenance network, and the financial muscle to absorb shocks. But Singh insists it is what keeps corporates loyal.
“Clients sometimes leave for price reasons, but often come back. They see value in the total lifecycle experience we provide.”
Every automotive conversation today eventually arrives at electrification, and car rental is no exception. Yet Singh is pragmatic.
“For short-term rentals, range anxiety and infrastructure remain challenges,” he remarks. “If someone is here for a week, the savings aren’t significant, and they don’t want the hassle of charging. For leasing customers, however, it’s more feasible.”
His concerns are not just about infrastructure but also about uptime.
“If there’s a battery issue and we’re waiting months for parts, that’s a huge cost for us. A vehicle sitting idle is a loss every single day.”
Still, Singh sees change coming.
“It’s just a matter of time. Once the ecosystem is ready, EVs will play
A FLEET PLAYER IN NUMBERS
• Fleet size: Over 40,000 vehicles across UAE and Oman
• Corporate leasing: ~24,000 vehicles dedicated to businesses and government entities
• Annual car sales: 10,000 units, with growing B2C sales through Cariva
• Commercial vehicles: 10–15% of total fleet
a bigger role. We’ve had informal discussions with government agencies about targets, and I’m sure adoption will increase steadily towards 2030.”
For now, the focus remains on internal combustion engines and hybrids. But Dollar & Thrifty is preparing the groundwork – monitoring global trends, engaging with OEMs, and ensuring it can pivot when customer demand finally tips.
The UAE may look like fertile ground for rental firms, but Singh says the reality is unforgiving.
“Most of players in the market today are struggling to deliver the numbers to their shareholders, “he observes that the biggest
Once the ecosystem is ready, EVs will play a bigger role”
factor being stability and scale of operations.
“This is a capital-intensive business – if you don’t run a tight ship, you’ll be in trouble.”
Smaller players constantly enter the market, lured by the perception of easy money. Singh remains sceptical.
“Anybody with a few million dirhams thinks they can set up a rental business. But without scale, it’s very hard to survive.”
Looking ahead, he predicts consolidation. “We’re focused on widening the gap between ourselves and our rivals. International brands backed by conglomerates will survive, but many smaller operators will struggle.”
The winners, he believes, will be those who can combine scale with digital innovation, delivering both cost efficiency and superior customer experience.
Perhaps the biggest shift Singh foresees is psychological: the declining importance of ownership: “When I was growing up, the first thing I wanted was to own a car. Now, people just need a car to get them from point A to point B. Convenience and flexibility matter more. People are willing to pay extra for that flexibility.”
This cultural shift mirrors global patterns, but Singh believes the UAE’s demographics make it especially pronounced. A young, transient population, coupled with high rates of corporate employment, makes the market ripe for rental and leasing to dominate.
“It’s a fascinating time to be in mobility,” he concludes. “We’re seeing a shift from car ownership to car usage. Leasing and rental will only grow in importance– and we’re building the systems and scale to lead that change.”
DOMINANT FLEET FORCE
Thrifty’s dominant position in the market was recognised at this year’s Truck and Fleet Middle East Awards, wher it won the prestigious Rental Car Company of the Year title and Fleet of the Year awards.
EVs are a growing reality in the UAE, says Al Habtoor Motors’ CEO WORKSHOP
ELECTRIC VEHICLES ARE NO LONGER A LUXURY OR FUTURE CONCEPT AS JAX E30X LEASING SOLUTION LAUNCHED
ELECTRIC VEHICLES
Al Habtoor Motors, the exclusive distributor of JAC Motors in the UAE, has unveiled a flexible leasing solution for the allelectric JAC E30X, making the EV lifestyle more accessible and affordable to local drivers.
The new leasing package is designed to remove barriers to electric vehicle adoption by offering a fully inclusive deal. Customers will benefit from comprehensive insurance, a full-service plan, manufacturer warranty, and 24/7 roadside assistance—ensuring peace of mind and convenience
throughout the leasing period.
Ahmed Al Habtoor, CEO of Al Habtoor Motors, said the initiative reflects the UAE’s rapid shift toward sustainable mobility:
“Electric vehicles are no longer a luxury or future concept, they’re a growing reality in the UAE. The JAC E30X delivers on that promise with both performance and practicality.
Our new leasing solution ensures that customers can enjoy the EV lifestyle with ease and confidence.”
With monthly payments starting from AED 1,499 and a one-time down payment of AED 1,499, the programme provides
a cost-effective entry point into EV driving without the long-term commitment of ownership.
The JAC E30X combines zero-emission performance with efficiency and practicality, offering drivers reduced running costs, quiet operation, and freedom from fuel expenses. Targeted at eco-conscious motorists, urban commuters, and first-time EV users, the model highlights the growing demand for affordable and flexible electric mobility solutions in the UAE.
The leasing offer is now available at JAC Al Habtoor Motors showrooms across the country.
BKT STRENGTHENS EUROPEAN OE TEAM WITH KEY LEADERSHIP APPOINTMENTS
TYRES
BKT Europe, the European subsidiary of Balkrishna Industries Ltd (BKT), has announced a series of senior appointments aimed at accelerating its expansion in the Original Equipment (OE) market. The move represents a strategic milestone for the Off-Highway tyre manufacturer as it continues its journey to become a top-tier global OE player.
At the centre of the restructuring is the appointment of Paolo Mantovani as Head OEM Industrial & OTR Europe. Bringing more than 15 years of commercial and strategic experience across the tyre sector, Mantovani has held senior roles spanning passenger, truck, retread, and off-road segments. His strong understanding of OEM requirements and business acumen will be instrumental in driving BKT’s growth in the Industrial and OTR sectors.
CONTINENTAL ROLLS OUT GREENER CITY BUS TYRE
Continental launched the new Conti Urban HA 5 NXT city bus tire at Busworld Europe, in Brussels. The Conti Urban HA 5 NXT is the manufacturer’s most advanced city bus tire to date: up to 60 percent* of the materials used are renewable, recycled and ISCC PLUS** mass-balance-certified. By reducing rolling resistance by 25 percent, Continental enables electric buses to operate more efficiently and extend their range by up to 15 percent.
At the same time, a newly developed tread compound delivers up to 15 percent higher mileage compared to the Conti Urban HA 3, while still maintaining the proven EU label class B rating for wet grip. Digital solutions for tire management like ContiConnect further reduce environmental impact by preventing under-inflation and premature wear, improving fuel efficiency, and extending tire life.
Earlier this year, Continental was named “Tire Manufacturer of the Year” at the Tire Technology International Awards – an acknowledgment of its commitment to innovation and environmental responsibility.
The award in particular recognized the company’s environmentally friendly tire production.
“This latest recognition reinforces the value of long-standing partnerships built on shared principles and a forward-looking mindset.”
The Conti Urban HA 5 NXT is ideal for fleets looking for an efficient solution for urban traffic requirements, said Continental.
THERMO KING BEGINS PRODUCTION OF FULLY ELECTRIC E-SERIES UNITS FOR VANS AND LCVS
REFRIGERATION
Thermo King, a leader in transport temperature control solutions and part of Trane Technologies, has started production of its nextgeneration E-100e, E-200e and E-200e Spectrum refrigeration units. Designed specifically for vans and light commercial vehicles (LCVs) up to 12m³, the new models are fully electric, lighter, and more efficient, targeting the growing demands of urban last-mile delivery.
The latest additions to the flagship E-Series portfolio are up to 32% lighter than previous units, offer 20% lower energy consumption, and deliver as much as 50% more heating capacity. The compact design maximises payload capacity, while integrated telematics and smart controls help
operators balance temperature precision with battery life on BEVs.
“We understand how critical it is to balance performance, efficiency and sustainability, especially as last-mile delivery becomes more demanding,” said Graham Wells, Product Manager Small Truck at Thermo King for Europe, Middle East and Africa. “With the new
E-Series we are raising the bar for efficiency, sustainability, and ease of installation. Simplified on the inside, these units are engineered for reliable temperature control, maximised uptime with minimal environmental impact and operational costs. Their lightweight design helps maximise payload, while integrated technology.
NISSAN CROWNS REGIONAL CHAMPIONS AT 2025 REGIONAL SKILLS CONTEST
TRAINING
Nissan has successfully concluded its highly anticipated 2025 Regional Skills Contest, a flagship initiative designed to enhance competency, innovation, and customer experience across its partner network in the Middle East.
Part of a global Nissan programme, the contest reinforces the brand’s commitment to delivering seamless convenience and an innovative customer journey from purchase to ownership. By developing and recognising the region’s most talented customer-
facing professionals, Nissan ensures its customers are supported by highly skilled and passionate teams at every touchpoint.
This year’s contest brought together more than 800 participants across eight Middle Eastern markets: Abu Dhabi, Bahrain, Dubai, Iraq, Kuwait, Lebanon, Oman, and Qatar.
Following a rigorous local selection process, 191 finalists advanced to the regional stage, with 31 competitors meeting in Dubai to test their skills across five key categories: Sales Consultants, Service Advisors, Parts Advisors, Technicians, and—for
the first time—Service Managers.
Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS, Nissan and INFINITI, said: “At Nissan, our people and partners are at the heart of our innovation and customercentricity. The 2025 Regional Skills Contest is more than an internal competition — it’s a testament to the competencies and dedication of our teams. By nurturing their expertise, we’re reinforcing our commitment to delivering exceptional customer experiences and setting new standards across the industry.”
Finalists were evaluated on technical knowledge, customer service proficiency, and their ability to handle real-world scenarios in showrooms and service centres. Each award category was structured to assess practical skills, innovative thinking, and alignment with Nissan’s global standards.
The top three participants in each discipline were recognised for their contribution to customer excellence.
THE AFTERSALES SHIFTS FLEETS CAN’T IGNORE
Stronger collaboration between operators, suppliers and manufacturers, supported by data, training and planning, is the only way to sustain vehicle performance in a competitive market
At the Truck and Fleet Confex, industry leaders tackled the question that keeps every operator awake at night: how do you keep vehicles on the road longer, cut downtime, and make aftersales an asset rather than a burden?
The session, moderated by aftermarket consultant Gagan Kalra, brought together Sheerhan Jeaudeen, Head of Region Middle East & East Africa at ZF, and Adel Mir, CEO of NAZ Industries, to examine the challenges and opportunities in UAE fleet maintenance. What followed was a wide-ranging debate on total cost of ownership, predictive technologies, customer responsiveness and the pressures of supply chains.
One of the biggest mistakes, they agreed, is focusing too narrowly on short-term costs. Jeaudeen said operators too often “chase the cheapest fix” — but warned that it rarely delivers long-term value.
“The cheapest solution is not always the best solution,” he said. Instead, fleets must be educated on total cost of ownership (TCO), weighing lifecycle costs, uptime and reliability alongside upfront spend.
Mir, speaking from a manufacturer’s perspective, stressed the difference proper servicing can make. NAZ’s Mammut trailers, he explained, are built to last up to 20 years — but only if operators respect maintenance schedules and use genuine parts.
“It is impossible to see that life if they ignore service,” he said. “The difference
Technology means operators no longer have to wait for failures to occur”
between a well-maintained unit and a neglected one is years of productive service.”
For Jeaudeen, the next step is moving beyond reactive maintenance. He pointed to ZF’s Scalar platform, which combines AI and telemetry to monitor vehicle health, track usage and identify potential failures before they stop a truck in its tracks.
“Technology means operators no longer have to wait for failures to occur. Data gives them the ability to act early — extending vehicle life and reducing unexpected costs,” he said. Scalar can be fitted not only on new trucks but also retrofitted to existing fleets, meaning even ageing assets can benefit from predictive oversight.
AI and digital tools, he argued, will become integral to workshop operations.
“With today’s technology, everything can come direct to your laptop. Telemetry gives the right information at the right time. If fleets understand the lifetime of components, and intervene before they fail, they will spend less than when they let vehicles break down.”
Kalra agreed, calling it the shift from “preventive maintenance” to “proactive management.”
Responsiveness matters
While digitalisation is transforming aftersales, Mir insisted that rapid human response remains the foundation of strong customer support. “Every hour a trailer is idle is money lost,” he said.
NAZ maintains mobile teams able to reach breakdown sites within hours.
“Sometimes a unit fails 100 or 150 kilometres off-road. We don’t let it sit there for days. Within two or three hours, our team makes it operational. These trailers are commercial investments — downtime must always be measured in hours, not days.”
Mir said that in critical cases his company even sacrifices its own margins: “If a part isn’t available, we open up our own units to supply the customer. It’s not a cost — it’s an investment in the relationship.”
Global supply chain disruptions — from COVID shutdowns to Red Sea shipping diversions — remain a reality.
Jeaudeen explained that lead times for critical parts have doubled in some cases.
“What this means is higher cost and longer waiting times. The answer is planning. We need better forecasting with customers, so we know what they will need months in advance,” he said. ZF has responded by building regional hubs in the GCC to shorten the journey from manufacturer to operator. “We need the right part in the right place at the right time. Planning and forecasting are now as critical as production.”
Mir echoed the point but argued that suppliers must go further to protect customers from disruption. “Customers must feel comfortable that we care about their operations. If it means opening up our own stock to cover them, we do it. Because if they are stopped for even a few hours, it’s a big loss. That is not a cost — it’s an investment.”
Education was a recurring theme.
Jeaudeen and Mir agreed that operators need constant training for both drivers and workshop teams. Drivers must understand the limits of their equipment and respect service intervals. Technicians need to
be up to date with OEM standards and aware of the risks of cutting corners.
Mir described how NAZ holds workshops for customers and even puts reminders directly on trailers. “We add stickers showing what to check: tyres, chassis, axles. We train them because if the operator understands, downtime will be less.”
He offered a vivid case study from Saudi Arabia: “One of our customers showed me Mahmoud trailers he bought in 2004. In 2024 they were still working, 20 years later. That only happened because they were properly maintained. That is the impact training can make.”
Jeaudeen agreed, adding that predictive platforms only work if staff are educated to use them. “Technology by itself is not enough. It must be combined with discipline and awareness. When we train operators to look beyond the quick fix, we help them see the cost of uptime versus downtime.”
Perhaps the most pressing risk to uptime is misuse. Mir warned that too many operators buy trailers designed for 50 tonnes and then load them at 80. “It is simply not designed for that,” he said. “Overloading puts stress on every component — tyres, axles, rims. It’s no surprise they fail. We tell customers this constantly. If you overload, the responsibility is yours.”
Jeaudeen echoed the warning: “If something happens due to overload, the responsibility shifts away from the supplier. But more importantly, it is
If a part isn’t available, we open up our own units to supply the customer. It’s not a cost — it’s an investment in the relationship”
dangerous. It risks lives on the road.”
The panel noted that regulators in the UAE considered tighter load restrictions 18 months ago, but paused the move amid concerns about traffic congestion and project timelines. Mir sympathised with the decision, saying that in boom times, more trucks on the road might be inevitable. But he also predicted that once projects taper, stricter laws will return.
The counterfeit problem
Counterfeit parts remain another persistent challenge. Jeaudeen said awareness campaigns and legal steps are being taken, but the real defence is education. “We have to help operators see the difference between an original and a fake. It is worth spending more for peace of mind and reliability.”
Mir added that the large number of old trucks in the UAE makes the counterfeit problem worse. “If you have a truck worth 40,000 dirhams, are you going to spend 20,000 on genuine parts? No. Operators go for cheap fixes just to keep it running. This is the fact. Only when new regulations come, requiring Euro 6 or Euro 7, will that change.”
The panel closed with a clear message: uptime is not a one-off purchase. It is the product of partnerships between operators, suppliers and manufacturers, supported by data, training and trust.
“Improving uptime is about innovation, awareness, knowledge and service,” Kalra concluded. “With the right partnerships, fleets in the UAE can not only survive but thrive.”
Biofuels have been in existence since the early 1800s, but their prominence has been rising particularly in the last few decades and it’s easy to see why, especially in today’s sustainability-driven world.
Yet, adopting biofuels is not without challenges. Factors such as high production costs, limited local feedstocks, and reliance on imports can make biofuels more expensive than conventional fuels, especially in Middle East markets. On the operational side, non-compatibility of models, unreliable supply chains, inconsistent fuel quality can create uncertainty for businesses. Equally challenging are awareness levels among companies that remain low.
When we look at the UAE, we’ve seen a rapidly expanding economy marked by a growing urban population, advancing infrastructure development as well as a busy port and aviation ecosystem.
Within this framework, most of the progression and growth enablement conversation is hinged on electrification, renewables and finding alternative sources of energy including the increased exploration
ORGANIC GROWTH
Antony Marke, Chief Executive Officer,
Dulsco, on why biofuels are a
critical enabler of the UAE’s Net Zero journey
of biofuels which might have previously been overlooked.
Why biofuels matter for the UAE
While the electrification of passenger vehicles is advancing, and many other technologies are being developed, widespread adoption will still take a few years. With biofuels being readily available today, they can seamlessly be used across diesel engines which are predominately being used in heavy-duty transport, construction equipment, and shipping fleets –with or without modification.
This makes them a practical and immediate pathway to companies immediately work on cutting emission without incurring high capital costs of full fleet replacement.
Today, waste-to-energy projects and circular economy initiatives that create the feedstock streams for biodiesel production already exist.
At the same time, as a global logistics hub, a large number of vehicles such as trucking, shipping, and aviation are being operated, which can serve as the perfect testing grounds for large-scale biofuel deployment.
Scaling with large fleets
Undoubtedly, the most compelling opportunity to adopt biofuels lies with industries that operate large fleets. These vehicles are a contributor of emissions but on the plus side, they present the clearest path for measurable impact if biofuels are adopted on a large scale.
In industries such as construction, logistics and last-mile delivery operators, there’s high demand for buses and trucks to mobilise workforces and materials and on the operational side there is wide-spread use of equipment like excavators and cranes, which can run on biofuels.
Adopting biodiesel doesn’t mean deserting other sustainability efforts. Instead, it can complement broader strategies such as fleet modernisation, and electrification. For companies with thousands of vehicles, every litre of fossil fuel replaced with biodiesel is a tangible contribution to the nation’s climate goals. A clear example is Dulsco People, which saves more than 250,000 kg of CO₂e annually by powering 75% of its fleet with a special biodiesel blend, demonstrating the tangible impact of
greener, cleaner fuels. Biofuels are being adopted widely, but unlocking its full potential requires collaboration. It is imperative for policymakers, biofuel producers, and corporations to work together to create awareness around the benefits, incentivise adoption, and ensure long term viability.
The UAE has already taken important steps. In 2024, the Ministry of Energy and Infrastructure (MoEI), in collaboration with strategic partners from the public and private sectors, introduced the National Policy on Biofuels to accelerate the country’s transition to clean and sustainable energy sources.
These kinds of regulatory frameworks build confidence for companies to invest in biofuel solutions. Whereas, large organisations can lead by setting biofuel adoption targets, piloting projects, and collaborating with biofuel producers to secure reliable supply chains.
Achieving Net Zero by 2050 is an ambitious but achievable goal not just for the government but for businesses as well. And to achieve it, a mosaic of solution must be adopted because no single alternative or technology can address every challenge and success truly lies in combining complementary methodologies.
Today, biofuels, particularly biodiesel, are among the most readily available and easy-to-use tools today. For companies with large fleets, adopting biofuels represents a clean environmental choice and a strategic business decision. The UAE is wellpositioned to further integrate biofuels into its Net Zero strategy, cutting emissions while strengthening its global leadership in climate action, innovation, and sustainable growth.
NOT THE B-ALL OF END ALL
Antony Marke, Chief Executive Officer, Dulsco says that biodiesel can “complement broader strategies such as fleet modernisation, and electrification.”
LISTENING, LEARNING AND LEADING
With a new range of trucks in the market, Eicher’s rise in the UAE with FAMCO highlights what matters most to many operators — reliability, efficiency, and total value
When FAMCO first introduced Eicher to the UAE market, few could have predicted how quickly the brand would become a trusted name in the country’s commercial vehicle landscape. Today, the Eicher badge represents reliability and value across the nation’s transport and logistics sectors, with a growing presence in both passenger and cargo transport.
For small and medium-sized enterprises, as well as private fleet operators, Eicher has become synonymous with
dependable performance, durability, and low total cost of ownership — all crucial attributes in the UAE’s demanding fleet business environment.
Eicher’s journey in the UAE began with its bus range — a segment where comfort, endurance, and uptime are everything. The brand quickly gained a reputation among school and staff transport operators for its robust, climate-ready vehicles.
Models such as the Skyline Pro 3008H and Skyline Pro 20.15 R have become standout choices, praised for their strong build quality, powerful air-conditioning systems, and passenger comfort.
Operators have told us that the trucks have impressive uptime”
“Designed specifically to handle the country’s high temperatures and long daily operating hours, Eicher buses have become a familiar sight on UAE roads — proof of their ability to withstand the heat, dust, and heavy use typical of regional transport operations,” Ramez Hamdan is the Managing Director of Al-Futtaim Industrial Equipment tells T&FME
Expanding the Line-Up: Trucks Built for the UAE
In 2023, FAMCO took Eicher’s growth a step further by introducing its truck lineup to the UAE. This expansion marked
a major milestone for the brand, bringing a suite of light and medium-duty models tailored to the needs of local businesses.
The line-up includes the Eicher Pro 2065XP (14 ft and 16 ft), Pro 2080XP (18 ft), and Pro 6018K 18.4T, each engineered for fuel efficiency, payload capacity, and ease of maintenance. These trucks fill a critical gap in the UAE’s competitive logistics and construction market, offering a practical and cost-effective solution for companies operating in sectors such as FMCG, construction, and rental transport.
Deployed in roles where uptime is everything, early fleet owner adopters are reporting back that the trucks’ straightforward maintenance and accessible parts network are already translating directly into lower operating costs and reduced downtime — key metrics for success in a cost-sensitive sector.
“The market response has been emphatic,” enthuses Hamdan. “Operators have told us that the trucks have impressive uptime, smooth drivability, and fuel efficiency, even under demanding conditions.”
Eicher buses have become a familiar sight on UAE roads — proof of their ability to withstand the heat and heavy use typical of regional transport operation”
Service Beyond Sales
FAMCO’s role in Eicher’s success extends far beyond vehicle supply. The company’s comprehensive aftersales support is widely regarded as one of its strongest assets. With service centres strategically located across the Emirates, mobile service units, and quick-response parts teams, FAMCO ensures that every Eicher customer enjoys minimal disruption and maximum productivity. Its technician training programmes, diagnostic technology upgrades, and preventive maintenance schedules all contribute to one clear goal: keeping fleets running smoothly and efficiently. It’s a level of service that resonates deeply with UAE operators, for whom every hour of uptime counts.
A major driver of Eicher’s success in the UAE has been its willingness to listen to customers. Feedback from operators directly informs the brand’s local strategy and product evolution. Drivers praise the cabin ergonomics, cooling systems, and allround visibility, while fleet managers point to fuel economy, load performance, and
reliability as the most important features.
This continuous dialogue between FAMCO, Eicher, and their customers allows for constant refinement of specifications and service packages, ensuring that the brand remains aligned with market realities and emerging business needs.
Looking ahead, FAMCO plans to further expand Eicher’s product portfolio, introducing new variants and localised configurations tailored for specific UAE applications. Strengthening aftersales infrastructure and parts availability remains a top priority, as does the rollout of fleet care programs designed for SMEs and regional operators seeking more predictable maintenance and cost structures.
Eicher’s future in the UAE will also be shaped by sustainability and digitalization. FAMCO aims to integrate telematics, driver training, and fuel optimization tools across its customer base, helping fleets operate more efficiently while supporting national sustainability goals.
Ultimately, Eicher’s rise in the UAE is a story of listening to customers and delivering on promises. Fleet operators across the Emirates have come to view the brand not just as a vehicle supplier, but as a reliable business partner that understands the realities of transport and logistics.
Backed by FAMCO’s decades of experience and commitment to quality, Eicher continues to set benchmarks for what light and medium-duty vehicles should deliver: reliability, low lifecycle costs, and dependable support.
In a market where uptime and efficiency mean everything, Eicher and FAMCO have found the formula that keeps the UAE moving forward — one journey, one fleet, and one satisfied operator at a time.
EICHER ON THE MOVE
Built for performance, durability, and fuel efficiency in the UAE’s harshest conditions.
From school transport to logistics fleets, Eicher has become a trusted name across the Emirates.
Debuting automatic transmissions proved their worth during Hajj season COMPLETES QUEST KINGLONG
Allison Transmission is celebrating the successful roll-out of 12-metre Kinglong city buses equipped with its automatic transmissions during the recently completed Hajj season.
It marks the first time this particular combination has been deployed for the annual pilgrimage, where millions of people travel long distances in demanding conditions.
The deployment adds to Allison’s established role in the region’s transport sector. Its Torqmatic Series transmissions are already fitted across high-capacity and premium bus fleets in the GCC, including more than 500 airport shuttle buses operating in the UAE, Qatar, Saudi Arabia and Oman. The series is designed for coach and bus applications and is used in vehicles ranging from 8-metre city buses to larger 12-metre intercity models.
Models such as the T2100xFE, T270R, T350R and T390R are currently in service across the region, while the T525R is aimed at long-haul and VIP transport. Features include six forward gears, electronic controls for fuel efficiency, and an integral retarder to reduce brake wear—important for vehicles operating in high-mileage or luxury segments.
Speaking on the regional market, Muhammad Ibrahim Khan, Area Manager for Middle East & Pakistan at Allison Transmission, said that operators are increasingly focused on balancing technical performance with passenger comfort.
“Luxury and mass transport operators in the Middle East are looking for more than just performance as they’re seeking refinement, reliability, and an exceptional passenger experience,” he said.
The Middle East’s growing interest reflects broader international adoption. In the UK, Sharpes of Nottingham, a coach operator, has recently committed to standardising new orders on Allison’s T525R following positive trials.
Allison has a long-standing presence in the GCC, supporting fleets through training, diagnostics and parts availability alongside its technology deployments.
“Demand globally echoes what we’re seeing in this region, where demand is rising for drivetrain solutions that elevate comfort without compromising on durability,” added Khan.
“From high-end tourism to VIP mobility and hospitality fleets, Allison’s transmissions deliver the smooth, seamless drive expected in premium transport.”
NEXT ISSUE: THE ELECTRIC VAN MARKET HEATS UP IN THE REGION, MAN REVEALS ITS NEWEST BUS, AND MUCH MORE
What are the general risks of using non-genuine parts?
Only genuine WABCO parts ensure true quality and reliability, preventing failures, safety risks, and costly repairs.
Non-genuine parts may not fit or function properly, causing leaks, malfunctions, and damage to other components.
Using nongenuine safetycritical parts can compromise braking, steering, and suspension, increasing the risk of accidents.
Protecting our customers and partners
Using nongenuine parts can void your warranty, leaving you responsible for costly repairs if failures occur.
Non-genuine parts often wear out faster, leading to premature failures, frequent replacements, and higher maintenance costs.
Our commitment goes beyond quality parts we ensure safety, protect your investment, and fight counterfeits to safeguard your peace of mind.
If you are unsure about the origin of any parts, we are here to assist you in verifying the authenticity of your products. For immediate assistance or to report suspicions of counterfeit products, please contact us: product-compliance.aftermarket@zf.com
