ManuFacturer
evolving 4K broadcast and cine productions globally
F
ujifilm is at the forefront in the
2014 (FIFA World Cup). There has been a
development of 4K UHD optical
substantial surge in 4K UHD live productions,
technology. Since the emergence
especially in the past 12 months, which to some
of the two-third inch (2/3”)
extent can also be contributed to the increased
broadcast cameras and the subsequent
proliferation of 4K UHD TV sets in private
technology transformation initiated by the
households and the resulting demand for
launch of Sony’s 4K 2/3” HDC camera series,
more 4K UHD content. In Europe there are
other camera manufacturers soon followed
numerous production companies that have
the trend (Grass Valley, Panasonic, Ikegami,
made the transition to the new 4K format.
Hitachi, etc.). It is safe to say that this is not merely a trend as was witnessed a few years
awards
back with the introduction of 3D broadcast
At the IBC 2016 Awards, Fujifilm was
technologies.
honoured as ‘Technical Partner’ to BT-
The demand for 4K Ultra High Definition
Sport’s with the development of its Fujinon
production acquisition, workflow and
UA-Series 2/3” 4K UHD optical technology -
transmission technology has thus increased
the UA-Series 4K UHD lenses are compatible
since the first live trail productions back in
with 2/3-inch 4K cameras. The UA-Series
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