PRO50 2017

Page 52

mAnUfActUrer

Simplifying workflowS on the moSt efficient mediA plAtform

A

vid is the world’s leading

strategic vision addresses the entire media

The Avid MediaCentral Platform continues to

provider of audio and

value chain — from the way media is created

form the backbone of Avid’s streamlined media

video

for

and managed to flexible deployment,

workflow. As the foundation of the industry’s

technology

media organisations and

licensing and pricing options, enabling

most open, extensible and customisable media

independent professionals. Avid solutions

broadcast, video and audio professionals

production environment, the MediaCentral

are used to create, distribute and monetise

to connect with their audiences in more

Platform simplifies workflows by tightly

the most prestigious and award-winning

powerful and profitable ways and to

integrating all products and services that run

films, videos, music recordings, TV shows,

protect their investment with future-proof

on top of it, whichever Avid or third-party

live concerts and news broadcasts.

solutions.

solutions customers choose to use. From large

Ever since Avid led the revolution in

Avid works with the industry’s most

enterprises to post facilities, schools, recording

non-linear editing over 25 years ago, the

innovative and influential community

studios, editing suites and professional home

company has continued to invest heavily

of media and entertainment industry

studios, the secure and protected Avid

in research and development and currently

professionals in the shape of the Avid

MediaCentral Platform offers common

holds over 200 patents.

Customer Association (ACA), which fosters

services and a unified front-end experience.

Avid envisions and delivers the best,

deep collaboration between Avid and the

Building on the Avid MediaCentral

most comprehensive individual solutions,

people dedicated to proactively shaping the

Platform, Avid’s industry-leading Artist Suite,

integrated on the most open and efficient

future of the industry. Avid solutions have

Media Suite, Storage Suite and marketplace

media platform in the industry, to

been recognised with numerous industry

solutions provide customers with all the tools

fundamentally improve the way media

and technology awards, including two

needed to create, manage, store, distribute

professionals work. The Avid Everywhere

Oscars, a Grammy and 14 Emmys.

and monetise content.

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