manufacturer
IntellIgent SolutIonS for the entIre medIa Spectrum
S
nell Advanced Media (SAM) has
changing media landscape. The company
Ibrahim Akkad, Sherif Shaker and Mustafa
the vision to deliver business-
delivers technology across production, live
Unsal. This investment is proof of SAM’s
t ra n s f o r m i n g
solutions
production, editing and finishing, playout
unparalleled commitment to broadcast
across the media production
and delivery, infrastructure and image
and production customers in the region. In
ecosystem. Future-ready systems enable
processing, all running under enterprise-
addition to a regional business team, the
broadcasters, content owners and service
wide management and workflow
company has recruited a technical sales
providers to evolve their business models
automation.
and support team in Dubai along with
to succeed in the consumer-driven era. The
SAM has been investing heavily in the
company understands that it is not just
Middle East, especially over the last 18
about the future, and that today’s needs
months. The company has moved to a new
The marketplace for workflow solutions
are equally paramount. SAM’s smart,
facility in Dubai and has hired several key
in the Middle East has been growing
agile technology maximises efficiency
personnel including Managing Director,
over the past couple of years. Broadcast
and productivity in the current rapidly
Naresh Subherwal, Regional Sales Heads,
customers have been opting for end-to-end
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an extensive range of demonstration and support kits.