TRADE | TOURISM | TELECOMMUNICATIONS 2021
BUSINESS
ĐORĐE MAROVIĆ, CHIEF TECHNICAL OFFICER, TELEKOM SRBIJA
mts In The Group Of Europe's
BEST OPERATORS
Telekom Srbija is increasing its investments year-on-year in the development of fibre optics and the expansion of its mobile network. It has additionally acquired a large number of cable operators, while at the same time the company is very active in the multimedia domain, in the field of content production. user apps. On the other hand, some global brands make their own business decisions about when they will enable services on the territory of Serbia, so for instance Netflix only appeared in 2016 and Apple only enabled access to the App Store in 2020. However, it is noticeable that the habits and needs of users in Serbia, the region and the wider world don’t differ and boil down to users expecting to have an accessible, affordable and reliable telecommunications service always and everywhere, as well as the freedom to choose the content and apps that they will use.
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ATEL has declared us the best mobile network in Serbia for the second consecutive year, which confirms that results have been yielded by all our efforts to provide users with the best experience in using our mobile services. All of our users are equally precious to us, which is an important characteristic of our company’s operations - notes Telekom Srbija CTO Đorđe Marović proudly.
Telecommunications is experiencing constant expansion. In that context, what is the position of Serbia and the region like? The field of telecommunications has been developing intensively in Serbia for more than two decades, since the introduction of mobile 14
The total internet flow through the Telekom Srbija network during the state of emergency exceeded 1Tb/s, which the mts network supported without a problem telephony and the later arrival of broadband internet. In that respect, Serbia and the region are not lagging behind the rest of the world, and technologies that are becoming the standard around the world are almost simultaneously being introduced to Serbia. All Smartphone models are available to our users immediately after their world premieres, and this also applies to the largest number of
Over the course of the past year, due to the pandemic, the need for communication has increased dramatically, primarily in terms of high-speed internet and mobile signals. Have you been able to meet the expectations of clients? Telekom Srbija has recorded a significant increase in the use of many services during the pandemic. Users are working from home and using the internet en masse, which needs to be supported on the network. During the state of emergency we recorded a 52% jump in the total amount of data transmitted over the internet, while the average amount of data transmitted via the Viber application in the mobile network jumped by 150%, use of the Netflix platform doubled and use of the TikTok platform even tripled. The total duration of mobile calls increased by 80%, and landline calls by 40%. Even today, long after the lifting of the state of emergency, trends in the use of services have remained such that constant growth is noticeable. Telekom Srbija responds suc-
