Trade Tourism Telecommunication

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TRADE | TOURISM | TELECOMMUNICATIONS 2021

BUSINESS

DEJAN ĐUKIĆ, DIRECTOR OF THE SERBIAN NATIONAL INTERNET DOMAIN REGISTRY (RNIDS)

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THE SUCCESSFUL The RNIDS Foundation has spent the last 15 years managing the registry of national internet domains and infrastructure of special importance. RNIDS is among the rare registries around the world that have recorded the highest level of availability for years and that offer the highest level of protection against cybercrime.

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NIDS has done a lot on the creation of ecosystems for the normal and stable functioning of the internet in Serbia. Our basic mission, which we have been performing successfully for years, is to ensure that our domains and the infrastructure we take care of function flawlessly, without interruptions - notes RNIDS Director Dejan Đukić with pride. What are all the advantages of the national domain; how important is it for doing business on our market and for the positioning of websites in searches? We’ve already spent a decade and a half managing the registry of national internet domains and infrastructure of special importance, which is extremely important and extremely responsible work. If our services or system were delayed at any instant, all services on the .rs / .срб domains would stop working - sites would be unavailable and there would be no email exchanges. This would lead to standstills in business processes, use of online services and the executing of online transactions. Considering that national domains have an almost two-thirds share on the Serbian market, such a standstill would be felt massively. Businesspeople have recognised the importance of appearing on the local market with local domains. From international corporations operating in Serbia, to small and micro domestic companies. Similarly, customers expect businesses to address

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