BUSINESS PARTNER
KSENIJA PURKOVIĆ, PRESIDENT OF THE NORDIC BUSINESS ALLIANCE
INTERVIEW
DIALOGUE IS CRUCIAL
Photo: Anđela Grozdanić
In Hard Times
We believe that good policies come as a result of permanent dialogue and trust between the public and private sectors. That is especially so now – when the global pandemic is changing the way we work and live. Our cooperation, trust and dialogue are essential
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gether. How are these principles applied when it comes owadays, when the world is witnessing a viral to the Nordic engagement in Serbia? outbreak that’s unprecedented in the modern - Members of the Nordic Business Alliance in Serbia history of the world, the Nordic Business Alligather around the core Nordic principles, such as transance is contributing actively to the continuing parency, cooperation, innovation and corporate social efforts of the Government and ad-hoc bodies aimed at responsibility, regardless of their country of origin. helping Serbian society cope with the consequences Our members are Nordic, but also other international of the Covid-19 crisis. Although it is obvious that the and local companies gathered around those core valassociation’s initial plans developed for 2020 will go ues. In practical terms, we strive to through some changes in scheduling, the good dialogue already the major topics that the Alliance is Members of the NBA in Serbia maintain established with the Government on working on won’t be changed, says gather around core Nordic topics such as the environment, digital Nordic Business Alliance President technologies, innovation and tourism. Ksenija Purković. principles - transparency, We believe that good policies come cooperation, innovation and as a result of permanent dialogue and Nordic countries and companies cooperate very well and often act to- corporate social responsibility trust between the public and private 33
