Nordic Countries - What Can We Learn From The Nordics?

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BUSINESS PARTNER

BUSINESS

ĐORĐE DAVIDOVIĆ, GENERAL MANAGER, WOLT D.O.O.

THE BEST

Food Delivery Wolt isn't just a technology company, nor is it just an app. Wolt is the people who stand behind everything. Wolt is more than 10,000 delivery workers, more than 7,000 restaurants, strong support and more than 750 employees from 20 countries

T

he Wolt app is extremely easy to use and aims to connect the user with their desired restaurant. Due to the new situation with the Corona Virus, Wolt has also introduced the option of “No-contact delivery” which is now automatically turned on in the app. This means that the courier will leave the food at the customers’ doorstep. Wolt is a technology company that raises the experience of ordering food to a whole new, significantly higher level. How did Wolt manage to reach the level of more than 750 employees and build a great reputation in just six years? - Wolt was founded in Helsinki in 2014, with the first version of the Wolt app already launched in 2015, with 10 restaurants from which customers could only order food to take away. Shortly thereafter, we introduced a food delivery service, and in 2017 we began our expansion and entered the markets of Sweden and the Baltic states. We are grateful and are aware that we were also somewhat fortunate to have set out precisely from Finland, from Helsinki, which has a fairly small population, high population density and bad weather conditions. Our focus from the very beginning was on the development of the technology, increasing efficiency and learning from the customer experience.

Wolt today operates in 20 countries and 80+ cities; we cooperate with more than 7,000 restaurants and over 10,000 couriers. What can you tell us about Wolt’s operations on the Serbian market? - Wolt brought a completely new user experience to Serbia and raised the standards of food delivery to a higher level. We have been operating in Serbia since April 2019. We began with delivery in Belgrade, only to expand to Novi Sad in December. We currently have more than 250 restaurants on the app and are working daily on the introduction of new restaurants, while actively listening to the market and trying to meet the diverse wishes of our customers. We follow examples of good practice, primarily from countries in the region, which is of great help to us when it comes to developing our business in the right direction.

You can use the app to track how the preparation of your food is advancing, as well as the current location of the courier in real time

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Your app received an award from Apple, and you recently also found yourself among the rankings of The Financial Times. What is it that such big names have recognised in your app and what sets you apart from the competition? - Apple’s recognition testifies to the flawless user experience


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