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Small Shops: Inside Downtown's Retail Engine Proximity to similar businesses and personalized service continue to shape how they operate in a changing retail landscape. PAGE 9
PulseOfConway.com
JANUARY 2026
Focus: Downtown Learn more about the district, including retail, living, and offices PAGE 6
MORE INSIDE Chris Crain Customs focuses specifically on customization, catering to a diverse range of client needs. While the business is part of the broader Chris Crain Enterprises organization, its services are available to all vehicle owners, regardless of where a car or truck was originally purchased. This inclusive approach is central to the mission of helping owners transform a standard vehicle into one that reflects their personal preferences.
EXEC Q&A WITH BIG BAD BREAKFAST'S BEN BRAINARD The restaurauteur sits down with Pulse to discuss BBB's recent opening in Conway PAGE 5 SHOPPING DOWNTOWN The Conway Downtown Partnership shares some must-stop clothing stores PAGE 13 WHAT'S THAT GONNA BE The Village at Hendrix is getting another restaurant PAGE 14
Chris Crain Customs
Brings Vehicle Customization to Conway In the heart of the redeveloping Markham District, Chris Crain Customs has established itself as a primary destination for vehicle personalization and preservation. Located at 1061 Markham St., the business serves as a specialized detail and accessory shop, providing a range of aesthetic and protective services to automotive, residential, and commercial clients throughout Conway and the surrounding communities. The operation focuses specifically on customization, catering to a diverse range of client needs. While the business is part of the broader Chris Crain Enterprises
organization, its services are available to all vehicle owners, regardless of where a car or truck was originally purchased. This inclusive approach is central to the mission of helping owners transform a standard vehicle into one that reflects their personal preferences and lifestyle.
“At Chris Crain Customs, we want to make your car, whether you buy it from one of the Chris Crain dealerships or another, exactly what you want it to be,” Berry said. “We can lift it, tint it, clean it, wrap it, protect it, and so much more.” This philosophy extends beyond simple aesthetic changes. Technical services are The Personalization Philosophy designed to enhance both the longevity At the core of the mission is the concept and the utility of personal and professional of tailoring a vehicle to a driver’s specific vehicles. By offering a wide array of modivision. General Manager Brett Berry emphasizes that the goal is to bridge the gap CHRIS CRAIN CUSTOMS between a factory-standard vehicle and a CONTINUED ON PAGE 4 personalized machine.