She & Success Business Magazine October 2025

SKUddin

Publisher,She&SuccessBusinessMagazine

DearReaders,

Itgivesmeimmenseprideandjoytowelcomeyou tothelauncheditionofShe&SuccessBusiness Magazine,PoweredbyCanadianSME aplatform dedicatedtocelebratingthecourage,creativity, andcontributionofwomenentrepreneursacross Canada

WhenwefirstimaginedShe&Success,itwasn’t justaboutcreatinganotherpublication itwas aboutbuildingastagewherewomen’sstories wouldnotonlybeheardbutcelebrated Foryears, I’vehadtheprivilegeofwitnessingtheriseof CanadianentrepreneursthroughCanadianSME, andonethinghasalwaysstoodout:womenare drivingtransformationineverycornerofour economy.Theirresilience,theirleadership,and theirabilitytobuildwithbothheartandpurpose areshapingthefutureofbusinessinthiscountry.

Thisfirstedition,themed“DaretoGrow: OvercomingFearandUnlockingOpportunities, ” representsthatveryspirit thecouragetotake theleap,thestrengthtokeepgoing,andthefaith tobelieveinyourownpower.

She&Successismorethanamagazine;it’sa movement It’saspacewherementorshipmeets opportunity,whereambitionmeetsempathy,and wheresuccessismeasurednotonlybyprofitbut byimpact Throughthisplatform,weaimto continuebuildingacommunityofwomenwholift eachotherup,shareknowledge,andredefine whatleadershiptrulylookslike

Asyouturnthepagesofthisfirstissue,Ihopeyou feelinspired,empowered,andseen.Thestories withinareproofthatwhenwomensupportwomen, economiesgrowstrongerandsocietiesthrive.

Toeveryreader,partner,andcontributor thank youforbeingpartofthisbeginning.Thefuture belongstothosewhodare,andwe’reproudto walkalongsideeverywomanwhochoosesto grow.

Withadmirationandgratitude, SKUddin

DearValuedReaders,

ThisOctobermarksaspecialmilestoneaswelaunchthe inauguraleditionofShe&SuccessBusinessMagazine,Powered byCanadianSME,withthefocuson“DaretoGrow:Overcoming FearandUnlockingOpportunities”Thisfirstissuecelebrates courage thekindthatmoveswomentoriseabovedoubt, embracechange,andturnchallengesintoopportunities

Fearisauniversalpartofgrowth Forwomenentrepreneurs,it oftenshowsupasfundingbarriers,scalinguncertainties,orthe hesitationtotakethatnextbigstep.Thiseditionisatributeto thosewhomoveforwardanyway toeverywomanwhodaresto grow,evenwhenthepathfeelsuncertain.

We’rehonouredtofeatureHon.MinisterRechieValdez,who shareshervisionofempoweringwomenbyconnectinggender equalitywithentrepreneurship,andNutthaGoutier,Founder& CEOofSabaiThaiSpa,whosejourneyasanAsianwoman buildingawellnessbrandintheWestisbothinspiringand authentic.OurBusinessWomanoftheMonth,JodySteinhauer, FounderandChiefImpactOfficerofKitsForACause,remindsus howpurpose-drivenleadershipcancreatelastingimpactand communitychange

ThiseditionalsoincludespowerfulreadssuchasHowtoAccess FundsandCapitalasaWomanEntrepreneurinCanada,Howthe MindsetofSuccessBuildsResilienceandConfidencein Leadership,andHowWomenEntrepreneursCanHarnessAIand AutomationforTechnologicalGrowth

FittinglyreleasedinOctober,theseasonoffacingfears,thisfirst editionencourageswomentoconfrontthe“scary”partsof entrepreneurshipandturnfearintofuel Growthdoesn’tbegin whenfeardisappears itbeginswhenyouchoosetoactinspite ofit

Here’stonewbeginnings,boldchoices,andeverywomanwho darestogrow

Warmregards, KripaAnand Editor,She&SuccessBusinessMagazine

wwwsheandsuccessca info@sheandsuccessca sheandsuccessbusinessmagazine @shesuccessmag

sheandsuccess businessmagazine canadiansme

PublishedbyCmarketingInc. 6345DixieRd,Unit202, Mississauga,ONL5T2E6

Copyright©2024CMarketingInc Allrightsreserved Reproductioninwholeorpartofanytext,photography orillustrationswithoutwrittenpermissionfromthe publisherisprohibited

ThecontentsinShe&SuccessBusinessMagazinearefor informationalpurposesonly NeitherCmarketingInc,the publishersnoranyofitspartners,employeesoraffiliates acceptanyliabilitywhatsoeverforanydirector consequentiallossarisingfromanyuseofitscontents.

Building A Brand As An Asian Woman In WesternWellness

The Honourable Rechie Valdez was appointed Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism) in May 2025.

Minister Valdez brings an extensive background in business, community leadership, and public service to her role Elected to the House of Commons in 2021, she made history as the first Filipino Canadian woman elected to Parliament Prior to her appointment as Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), she served as Minister of Small Business and as Chief Government Whip

Before entering politics, Minister Valdez earned a degree in computer science and spent over a decade working in corporate banking. She went on to run a successful small business and to host and produce a national television show. As a proud mother of two, she has been a vocal advocate for women entrepreneurs, youth engagement, and the celebration of cultural diversity in Canada.

Minister Valdez is committed to advancing gender equality and strengthening the inclusion, safety, and economic participation of women and 2SLGBTQI+ communities across Canada She brings a strong community lens to her work and is passionate about creating opportunity through inclusive policy and grassroots engagement

As the first Filipino-Canadian woman to be elected as an MP and serve as a Cabinet minister, you ' ve shattered a glass ceiling. For the women and girls reading She & Success, what message of resilience and ambition do you hope to convey through your journey?

As the daughter of Filipino immigrants, I’ve often walked into rooms where no one looked like me And I’ll be honest, there were many moments of imposter syndrome, moments I questioned if I truly belonged. But resilience comes from pushing through those doubts, believing in yourself, and daring to step forward anyway

For me, ambition has meant taking that chance on myself even when the outcome was uncertain It’s what led me to start a business while raising my two kids It’s what pushed me to run for office when I didn’t see anyone like me in politics

To every woman and girl reading this: you don’t need permission to lead. Your voice, your vision, and your courage matter. So take the leap, even if you feel uncertain. And as you rise, remember to leave the door open. Being the first should never mean being the last. The goal is to make sure the next generation doesn’t just enter these spaces, they lead them.

Your portfolio uniquely connects women and gender equality with small business. How do you see the empowerment of women as being directly tied to their economic success, and what specific initiatives are you leading to support female entrepreneurs in building and scaling their businesses?

When women succeed, our whole country moves forward As a former small business owner, I know how many barriers women face, whether it’s finding financing, building networks, or simply being taken seriously as leaders Those challenges are real, and they hold back not just women, but Canada’s economic growth

That’s why, in my role as Minister for Women and Gender Equality and Secretary of State for Small Business and Tourism, I’ve made womens economic empowerment a priority. We are expanding access to capital through our $7 billion investment in the Women Entrepreneurship Strategy, creating more mentorship opportunities, and ensuring that women-owned and underrepresented businesses are better positioned to scale and compete

But this is about more than programs It’s about recognizing that Canada cannot prosper without the full and equal participation of women and gender-diverse entrepreneurs Women-led businesses are some of the fastest growing in our country When they thrive, they create jobs, drive innovation, and strengthen communities.

My goal is simple: to make sure every woman with an idea or a dream has the tools and the support to turn it into lasting success.

Many of our readers are balancing professional goals with personal lives. Drawing from your own experience as a mother and a public figure, what is your approach to navigating this balance, and what advice would you offer to women striving for success in both spheres?

As a mom of two young kids, an entrepreneur, and now a Cabinet Minister, I know how challenging it can be to balance professional goals with family life For me, the key has been letting go of the idea of “perfect balance.” Life doesn’t unfold in neat compartments. There are times when work needs more of me, and others when my family comes first.

What helps is being intentional I try to notice when I am fully present in the role I’m in, whether that’s at a Cabinet meeting or sitting at the table with my kids for dinner Giving myself permission to be present, instead of pulled in two directions, makes a difference

I’ve also learned not to be afraid to ask for help, and to accept that I don’t have to do everything at once I rely on my village my family, friends, and community who remind me that none of us succeed alone

To women striving in both spheres, I would say this: focus on what matters most in the moment, give yourself grace, and remember that success is not about doing it all It’s about living with purpose

Before entering politics, you had a career in corporate banking and ran your own small business. How did those experiences as a woman in the business world the challenges you faced and the lessons you learned prepare you for the complexities of your current ministerial role?

Before politics, I built my career in corporate banking while starting my family Those years gave me a strong foundation in the private sector, and I saw how decisions made in boardrooms could ripple through businesses and communities I learned to navigate complex systems, manage change, and think strategically These lessons continue to guide me in my work today

Years later, when I launched my own small business, I saw the other side As an entrepreneur, I was the one managing cash flow, building a brand, and juggling every role: from marketing to customer service to operations There were long days and setbacks, but also creativity, resilience, and the joy of seeing something I built come to life.

Those two chapters of my career shaped how I lead today. They gave me a deep appreciation for the real struggles small business owners face, and they remind me to always ground decisions in lived experience At the Cabinet table, I carry both perspectives with me: the corporate knowledge and the entrepreneurial hustle Together, they help me shape policies that dont just look good on paper, but work in practice for Canadian entrepreneurs

The tourism industry is a powerful driver of local economies. What role do you see women-led small businesses playing in the revitalization of Canada's tourism sector, and how can we ensure they are at the forefront of this recovery?

Tourism is one of the most powerful drivers of local economies, and women entrepreneurs are at the heart of it Across Canada, women are running the restaurants, shops, festivals, and tour companies that make our communities vibrant and welcoming They are often the innovators attracting visitors and strengthening local pride

In my tourism portfolio, I’ve had the privilege of traveling across Canada and seeing this firsthand From family-run restaurants to community celebrations, I’ve met women entrepreneurs whose work not only creates jobs but also tells the story of who we are as Canadians Their leadership ensures that tourism reflects the diversity and creativity of our country

Our government is committed to making sure women are at the forefront of this recovery. That means expanding access to financing, investing in skills and digital tools, and supporting the small businesses that showcase the richness of our communities.

When women-led businesses thrive in tourism, the impact goes far beyond one industry It builds stronger local economies and a more inclusive Canada.

Looking forward, what is one key change or policy you are most passionate about implementing to create a more equitable environment for women in Canada, whether in the boardroom, the business world, or the community?

Looking ahead, what drives me most is the chance to reshape how opportunity is shared in Canada For me, that means making sure women have equal access to the capital, contracts, and networks they need to lead and grow

We know that women ’ s leadership changes outcomes. It brings new ideas, new approaches, and stronger results. Yet too often, women and gender-diverse people are still underrepresented where decisions are made We are changing this

My focus is on building an economy where women-owned businesses can grow without limits, where leadership reflects the diversity of Canada, and where young girls can look up and see themselves everywhere decisions are made By expanding access to capital and opening more procurement opportunities for women, we can unlock growth that benefits all Canadians

If we do this right, the next generation won’t just be breaking barriers, theyll be setting the agenda That is the Canada I am working toward: more equitable, more innovative, and more inclusive, because women are fully at the table

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to highlight authentic stories and experiences from women entrepreneurs that can inspire, guide, and empower the next generation of business leaders

Jody Steinhauer

FounderandChiefImpactOfficer(CIO)ofKitsForACause

How Jody Steinhauer is Driving Impact with Social Enterprise, Kits For A Cause

Jody Steinhauer, the founder and Chief Impact Officer (CIO) of Kits For A Cause, is a pioneering Canadian social entrepreneur who is reinventing the connection between community and business Steinhauer has ensured a legacy of scalable impact by bringing together individuals, companies, charities and non-profits Her creation of the concept of ‘active philanthropy’ has transformed the way businesses support local charities and non-profits by establishing purposeful volunteering and team-building programs as quantifiable and achievable aspects of corporate culture.

Entrepreneurial Journey and Early Vision

In 1988, Steinhauer started The Bargains Group, a leading discount wholesale company, in the living room of her apartment She swiftly transformed her idea into a multimillion-dollar business, using her purchasing power to optimize value for customers and underserved communities

Her unwavering dedication to the mission of "Giving Back Makes GREAT Business Sense" has consistently served as the foundation for all subsequent endeavours. Having won multiple business and humanitarian awards over the years, such as Canada's Top 40 Under 40, Canada’s Top 50 Under 50 Women and Canadian Woman Entrepreneur of the Year, amongst many others, Steinhauer has passionately leveraged her success to push the limits of what business can accomplish for social good

Creation and Growth of Kits For A Cause

In 2017, Steinhauer established Kits For A Cause (KFAC), a turn-key social enterprise, noticing that as monetary donations were falling, an opportunity existed to introduce hands-on volunteering within businesses, neighbourhood nonprofits and charities By organizing impactful and immersive kitpacking events, KFAC connects companies and other groups to local charities in need of basic supplies by custom designing group volunteer kitpacking programs - serving as an essential pillar for charities and non-profits in need of support The model is straightforward and practical: Kits For A Cause provides everything groups need to hold kitpacking events for charities in their location of choice - in a conference room or at a hotel, for exampleincluding event signage, toolkits and customized kit contents that represent the needs of that charity in real time For any organization, this turn-key methodology enables giving back to be fun, easy, and meaningful while instilling a camaraderie and ‘helpers high’among the group The outcome: more than 120,000 volunteers have packed more than 750,000 kits, for more than 5,000 nonprofits worldwide, making a quantifiable difference worth more than $11 million in only its first 5 years of operation

Community Engagement and Social Advocacy

In addition to her two (2) ventures mentioned above, Steinhauer is well known for launching critical social initiatives, including Project Water and Project Winter Survival, under the charitable banner of Engage and Change These projects serve as a venue for companies, teams, and other groups to come together to pack survival kits addressing life on the street in the harsh Canadian climate The survival kits are distributed to Ontario shelters, drop-in centers, and other social service agencies, acting as a lifeline for the increasing number of homeless individuals among us

Through her mentoring, media appearances, podcasts, and speaking engagements, Steinhauer motivates and inspires people to combine business and purposeful teambuilding Diverse collaborations across the social, commercial, and governmental sectors demonstrate her conviction that " one plus one equals effect, purpose, and lasting value " Communities across North America have been able to respond to crises, spark change, and create giving cultures thanks to this cooperative movement An example of this is the recent Amazon Back-to-School Impact Program Amazon wanted to help charities across Canada provide back-to-school supplies Over 6 weeks and in 35 locations, thousands of engaged Amazon employees assembled and donated approximately 11,000 deluxe back-to-school kits to local Boys and Girls Clubs of Canada

Impact, Recognition, and Lasting Legacy

The influence of Steinhauer transcends both business and region She has ensured that even small grassroots groups can obtain some of the help they desperately need, while partnering with global organizations like the Red Cross and United Way Worldwide through Kits For A Cause and The Bargains Group. Among her numerous honours are receipt of the TD Paul Croutch Award, Canada's Profit W100 Award, Toronto Board of Trade Business Leader of the Year, and top Small Business of the Year at the 2023 Canadian SME Business Awards Steinhauer is unique in her unwavering drive and commitment to educating others about homelessness and other community needs, which is motivated by her fervent belief in the principle of "Give Back Where You Live " Her recent inclusion in the Amazon best-selling book "Women of Purpose" solidifies her status

Lessons for Entrepreneurs and the Future of Social Business

Aspiring changemakers can learn from Steinhauer's journey She promotes the notion that philanthropy and business should work together to create a lasting effect rather than being mutually exclusive She has acted as a trusted advisor for many Fortune 500 companies, creating robust networks that began with even the most modest of endeavours.

Steinhauer recognized early the power of a group of individuals working toward a common goal Going forward, Jody Steinhauer is committed to establishing kit-packing activities as a standard practice in the workplace, classroom, sports clubs, and community gatherings, increasing their impact with each new collaborator Under her direction, the social enterprise's potential in Canada, the US, and globally will continue to grow for generations

Conclusion

In Canada's social entrepreneurship scene, Jody Steinhauer is a shining example of creativity, empathy, and entrepreneurial perseverance She has developed a turnkey, easy-to-use program that enables all types of organizations to give back through Kits For A Cause, demonstrating that when business becomes a catalyst for community wellbeing, quantifiable and meaningful change can be achieved

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer: This article is based on publicly available information intended only for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions

BuildingABrandAs AnAsianWomanIn WesternWellness

In this edition of She & Success Business Magazine, we interviewed Nuttha Goutier, founder of Sabai Thai Spa, whose journey from a small Thai village to building a successful wellness franchise in Canada highlights resilience, cultural pride, and heart-led entrepreneurship She shares how she brings daily wellness rituals to every spa, leads with authenticity, and scales her brand without losing its soul offering inspiration for women and small business owners to build ventures rooted in their values.

Growing up in a Thai village without running water or electricity, Nuttha Goutier saw healing as part of life, not a luxury. Days spent gathering herbs with local healers and learning from her grandmother taught her that wellness was about community, presence, and simple daily practices When she moved to Canada, she was struck by how spas often felt sterile, rushed, and focused on transactions instead of connection She dreamed of creating a space where guests felt welcomed like family, somewhere that could bring the sensory richness of Thai hospitality to a new place

NutthaGoutier Founder&CEO,SabaiThaiSpa

Nuttha opened Sabai Thai Spa to offer guests more than a service: from warm greetings to calming scents, every element was chosen to help people slow down and feel cared for. The immediate response from the community confirmed the need for a spa that offered genuine warmth. Over nearly two decades, she has expanded Sabai Thai Spa into a franchise recognized for its immersive Thai-inspired environments and consistently attentive service

Your Thai heritageis central to the Sabai Thai Spa experience. How did you decide to weave your cultural roots into the brand, and what role has this played in setting your spa apartin the Western wellness industry?

I grew up in a small farming village in northern Thailand Life was simple not much money, but so much heart My dad taught me the value of working hard with joy, and my mom showed me small rituals of care, like ginger or lemongrass tea after a long day.

When I created Sabai Thai Spa, I wanted people here in Canada to feel that same sense of comfort and care I builta wellness journeyinspired by my roots that connects the five senses: the scent of lemongrass, the sound of calming music, warm teakstyle interiors, the touch of healing hands, and ginger tea served with kindness

That consistency in experience, pairedwith genuine care,is what makespeople return again and again What sets us apart is bringing the spirit of care I grew up with into the Western wellness market in a way people can truly feel and trust

As an Asian woman building a brand in a highly competitive Western market, what were some of the challenges you faced, and how did you overcomethem to establish trust and credibility with your clients?

When I first started,it wasn’t easy The wellness industrywas crowded, and many people didn’t understand what we were offering I had to prove that Sabai Thai Spa was professional, consistent, and here to stay

The way I built trust was simple: show up every day with care and deliver what we promised We created clear standards for service, training, and operations, and we lived them Clients could feel the difference that it wasn’t just about a massage, but about beingcared for with respect and dignity.

Over time, consistency turned into credibility Guests kept coming back becausethey felt seen and valued, and that trust spread by word of mouth

Looking back, I think my own journey played a role too From selling hot drinks at the market as a child to carrying heavy baskets of tapioca with my father, I learned early that resilience and integrity build confidence Those lessons becamethe foundation of how I earned credibility as a business leader here in Canada

Sabai Thai Spa has grown into a successful franchise. What do you believe were the key factors that allowed you to scale while still preserving the personal, warm, and authentic qualities that define your brand?

From the very beginning, I knew growth could only happen if the heart of Sabai Thai Spa stayed the same everywhere. That meant creating both structure and soul

The structure came through strong systems training programs, operations manuals, and a membership model that supports stability and long-term guest relationships The soul came from what I carried from my upbringing: warmth, hospitality, and welcoming everyguest with the same care we would give in our own home

We make sure everyteam member learnsnot just the techniques, but also the values behind the experience respect, care, and mindfulness And we choose franchise partners who believe in our mission,not just in numbers That’show we will protect the same feelingas we open new locations

The successof our corporate spas has proven the model: each location consistently performs at a high level, serving thousands of clients each year and generating strong revenues. That foundation gives us the confidence to now expand through franchising.

Most of all, I live by my father’s advice: the past is for learning, the present is for showing up, and the future is shaped by what you do today. That mindset allows me to move forwardwith clarity and optimism, even when life feels full.

Many women entrepreneurs juggle multiple roles and often face unique pressures in business. What practicalstrategies or mindsetshifts helped you navigate those challenges while continuing to expand your venture?

As a mom, wife, and CEO, I understand what it’s like to carry many roles at once. What’s helpedme is focusing on presenceover perfection Each day I ask myself:what matters most right now? Then I give it my full attention

I’ve also learned the power of trusting others Delegating early and building systems created space for me to focuson vision and growth And I protectmy own energy through smallrituals a few minutesof gratitude in the morning,breathing breaks during the day, and family dinners that bring me back to center

What message of encouragement or advice would you like to share with women entrepreneurs—and more broadly,small business owners—who aspire to build a brand that reflects their cultural identity and values?

For any woman building a business, the most important thing is to believe in what makes you unique For me, it was my Thai roots and my heart-led approach those became the foundation of Sabai Thai Spa and the reason people connect with it today

My advice is to build with both passion and structure Passion will open the first doors, but structure will keep them open Protect the essence of your visionby weaving it into the details how you serve your clients, how you supportyour team, and how you show up as a leader.

And don’t wait for the “perfectmoment” to start Begin with what you have, learn as you grow, and trust that each step will take you further than you imagine

Most of all, lead with heart When people feel your sincerity and care, they don’t just support your business they become part of your journey That’s how you turn an idea into a movement and a business into a legacy

Disclaimer:The viewsand opinions expressed in this interview are those of the featuredguest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to highlight authentic stories and experiences from women entrepreneurs that can inspire, guide, and empower the next generation of business leaders.

How To Access Funds and Capital

asaWomanEntrepreneurinCanada

Access to capital remains one of the biggest challenges for women entrepreneurs in Canada, despite their growing contributions to the economy Despite generating around $150 billion of the country's GDP each year, womenowned enterprises receive only 4% of venture capital funding, according to Innovation, Science, and Economic Development Canada. To address this disparity, the federal government established the Women Entrepreneurship Strategy (WES), a nearly $7 billion program that has provided more than 25,600 loans nationwide and assisted over 400,000 women entrepreneurs

In addition to WES, organizations such as Farm Credit Canada (FCC), Export Development Canada (EDC), and the Business Development Bank of Canada (BDC) have pledged billions of dollars in equity funding and loans to womenled enterprises. Access is further expanded through grants, microloans, and mentorship from regional groups including WeBC, PARO, and WESK Collectively, these initiatives are transforming the landscape of entrepreneurship in Canada by empowering women to establish and grow their businesses, overcoming financial challenges

Programs in Alberta, Ontario, and Atlantic Canada, such as Starter Plus, Community Initiatives, and WES programs, offer grants and support to help start or grow businesses

In Ontario, the DELIA Micro Loan Program (Nventure) offers women-owned businesses up to $15,000 in low-interest loans

PARO Centre for Women’s Enterprise supports women in Ontario with microfinancing and business development

Grants, Recognition & Accelerator Opportunities

Arlene Dickinson, a prominent venture capitalist and former “Dragon” on Dragons’ Den, has empowered entrepreneurs with her example; while not a direct quote, her leadership through District Ventures Capital demonstrates her belief in women-led innovation and financial empowerment Various types of grants and accelerators spark growth Here are a few to take note:

Zensurance Small Business Grant awards $10,000 to Canadian small businesses (excluding certain regions)

Amber Grant for Women offers $10,000 monthly grants (plus year-end awards) and is open to Canadian applicants

Organizations like RevolutionHer, DMZ Women Innovation Program, ELLA by YSpace, The Firehood, and The51 provide a combination of events, pitch competitions, and capital access.

The Cartier Women’s Initiative Awards offer global visibility, cash prizes, and coaching to women entrepreneurs, including those in North America

Regional accelerators, such as Innovation Factory’s Beyond Boundaries Program, offer mentorship and help businesses achieve global market readiness.

Breaking Barriers in Canada’s Entrepreneurial Landscape

As Sheelagh Whittaker, a trailblazing Canadian executive who broke corporate ceilings, famously said: “There is a point in women ’ s lives when they see others going to the top and they ask themselves Why not me? I can do this too ”

Despite growing awareness, Canada’s entrepreneurial gender gap persists in part because women are significantly underrepresented in venture capital leadership only about 15% of VC partners are women, and senior roles decline further in gender diversity As one investor bluntly puts it, “We don’t just need more women at the table we need them writing the cheques ” Founder Joanna Griffiths adds, “Barriers aren’t permanent they’re meant to be broken ” To close this gap, we must champion inclusion not only among founders but within the decision-making ranks that control capital

Zita Cobb, founder of Shorefast and Fogo Island Inn, embodies social entrepreneurship Reflecting on community-led business, she underscores how purpose-driven ventures can transform economies and ecosystems

Beyond capital, ecosystem support is critical, and organizations are working hard to successfully build capacity, provide training & non-profit support Webinars are hosted by Canada Business Network, BWIT, and the WES Knowledge Hub, where toolkits and export training are provided to the participants

Women's Enterprise Organizations of Canada (WEOC) offer business resources, networking opportunities, and training around the country Coralus received $2 million from the federal government in 2024 to train more than 375 women-owned enterprises in capital access, e-commerce, and fundraising

Conclusion

Angel Investment

Networks and Co-Investment Programs

To facilitate early-stage venture funding, the National Angel Capital Organization (NACO Canada) utilizes co-investment programs and local chapters to connect female entrepreneurs with over 4,200 angel investors

MaRS StandUp Ventures, backed by BDC and EDC, invests in high-growth, seed-stage companies run by women in industries such as software, biotech, and digital health

With funding options including grants, equity, venture capital, microloans, export assistance, and intensive mentoring, Canada provides a strong and developing ecosystem for female entrepreneurs The secret is to determine your company ' s stage (startup, scale-up, export, tech-based, etc ) Select the program that best suits your needs, whether it's grants for a capital boost, VC and angel funding for scalability, regional organizations for local access, or WES for national reach. Utilize resources for capacity building, including networking, training, and advice, to improve funding availability.

Subscribe to She & Success and follow us on she&success ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer: This article is based on publicly available information intended only for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions

HowtheMindsetofSuccess BuildsResilienceand ConfidenceinLeadership

What qualities does a female founder need to maintain resilience? The answer is that being merely business savvy is probably insufficient for many Canadian women entrepreneurs To overcome obstacles, such as restricted access to capital, underrepresentation in leadership positions, or juggling several responsibilities, it is essential to develop resilience, emotional intelligence, and self-assurance. Despite being nearly twice as likely as males to face challenges in obtaining funding, women entrepreneurs continue to lead some of Canada's fastest-growing companies, according to BDC research

Psychological Barriers Facing Women

Entrepreneurs in Canada

In Canada, female entrepreneurs frequently encounter particular psychological and emotional obstacles that extend beyond company planning Many suffer from the confidence gap, which occurs when exceptionally talented entrepreneurs undervalue their skills in comparison to their male counterparts More stress and selfdoubt are brought on by the ongoing bias in financing decisions, which sees women receiving fewer than 4% of venture capital Burnout risks are further increased when caregiving obligations are balanced with professional commitments. Long-term success depends on resilience and effective support systems, as these combined stresses have the potential to compromise overall well-being

How to Build Resilience

Resilience is the backbone of women ’ s entrepreneurship in Canada Founders like Mandy Rennehan, CEO of Freshco ca, rose from humble beginnings to build multimillion-dollar companies in a male-dominated industry. The struggle reflects in her statement, “Leadership is about making others better as a result of your presence ”

By relying on peer networks like WEConnect International, WeBC, and WESK, which offer training, funding, and mentorship, Canadian women develop resilience

Emotional Intelligence as a Leadership Edge

Women entrepreneurs have demonstrated that emotional intelligence (EI) is an asset Businesses run by emotionally intelligent women had better customer loyalty and employee retention rates, according to a 2022 Deloitte Canada study By demonstrating empathy and genuineness, leaders like Joanna Griffiths, the founder of Knix, have established successful worldwide businesses As Joanna Griffiths, Knix said, “Barriers aren’t permanent they’re meant to be broken ”

To ensure that female founders strike a balance between ambition and compassion, Canadian accelerators such as The51 and The Firehood also place a strong emphasis on EIfocused mentoring

Confidence that Inspires Growth

For many Canadian women founders, confidence is still a barrier, especially in fields where males predominate However, businesspeople like Michele Romanow, co-founder of Clearco, demonstrate that courageous choices are fueled by confidence; her firm has invested over $3 billion in companies, many of which are run by women As Shahrzad Rafati, BroadbandTV Said, “When women succeed, economies thrive.”

Reaching milestones, securing funding from women-focused initiatives such as the Women Entrepreneurship Loan Fund, and participating in networks like Coralus (previously SheEO) can all contribute to increased confidence

Expert Insights on Building Resilience

and Confidence

Resilience is a talent, not a personality characteristic, according to psychologists Resilience specialist Dr Karen Reivich of the University of Pennsylvania observes that “resilient people view setbacks as temporary and specific, not permanent or pervasive ” Entrepreneurs who adopt this mentality can bounce back from setbacks without internalizing failure as a personal defeat.

Additionally, leadership coaches emphasize the significance of emotional intelligence. The Harvard Business Review claims that teams led by individuals with higher emotional intelligence are more committed and engaged. Women founders are encouraged to practice “self-awareness as a daily habit— understanding your triggers helps you lead with clarity instead of reactivity,” according to Canadian leadership coach Jill McAbe.

Seasoned Canadian entrepreneurs echo these lessons Arlene Dickinson, investor and CEO of District Ventures, advises: “Confidence comes from competence Do the work, learn your craft, and the confidence will follow ” Meanwhile, Knix founder Joanna Griffiths reminds entrepreneurs to embrace setbacks: “Barriers aren’t permanent they’re meant to be broken ”

Resilience-Building Habits for Women Entrepreneurs

Being resilient is a talent that can be developed via deliberate daily routines; it is not an innate quality These strategies can mean the difference between burnout and success for Canadian women entrepreneurs juggling systemic impediments, market constraints, and financial challenges.

Conclusion

Cultivate a Growth Mindset - Instead of viewing obstacles as failures, view them as opportunities for growth Entrepreneurs with a growth mentality report greater long-term results and a higher stress tolerance, according to research from the Canadian Mental Health Association

Engage in Reflective Journaling - Reframing setbacks is facilitated by journaling about daily victories and lessons learned Reflection is credited by several executives, such as Joanna Griffiths, the creator of Knix, as a means of maintaining perspective while growing rapidly

Create Peer Support Systems - In addition to offering mentorship, joining women-focused organizations like WEOC, WESK, or Coralus fosters emotional resilience via shared experiences.

Put Your Well-Being First - Burnout, a problem that disproportionately affects women juggling caring and entrepreneurship, can be avoided with regular exercise, mindfulness, and setting boundaries around work hours.

Honour Little Victories - Acknowledging even little progress boosts motivation and selfesteem According to Mandy Rennehan,

There are many opportunities as well as challenges for Canadian women entrepreneurs Even while there are still funding disparities and systematic bias, resilience, emotional intelligence, and sound leadership practices are becoming increasingly effective equalizers Women entrepreneurs can increase their success by utilizing services like Coralus (previously SheEO), BDC's Women in Technology Venture Fund, and regional networks like WESK and WEOC, which are intended to remove obstacles and give access to funding and mentorship Joanna Griffiths has demonstrated that obstacles are supposed to be surmounted and are not permanent With perseverance, encouragement, and a confident attitude, Canadian women entrepreneurs are not only creating companies but also changing the face of entrepreneurship.

Subscribe to She & Success and follow us on she&success ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer:This article is based on publicly available information intended only for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions.

WomeninTech: LeadingWith AIandPurpose

Sakshi Bedi

DirectorofDigitalMarketing andITServicesatMacRAE’S

In this exclusive She & Success Business Magazine feature, Sakshi Bedi, Director of Digital Marketing and IT Services at MacRAE’S, shares her insights on harnessing AI and intelligent workflows to drive digital growth With over a decade of experience leading cross-functional teams, Sakshi helps businesses scale smarter, faster, and with measurable impact Her approach blends deep technical expertise with strategic vision, empowering organizations to leverage AI as a thinking partner and force multiplier while delivering results with creativity, precision, and purpose.

Sakshi specializes in AI-powered SEO, Generative Engine Optimization (GEO), and full-funnel marketing automation, integrating technology into every layer of the digital lifecycle She is passionate about building agile, high-performing teams and fostering environments where innovation, collaboration, and efficiency thrive

Through her work, Sakshi Bedi exemplifies the power of combining strategy, technology, and leadership to create lasting impact She empowers businesses to not only grow but to innovate with purpose showing that in today’s digital-first world, thoughtful application of AI and intelligent workflows can transform both organizations and the people who lead them.

You lead pioneering initiatives in AIdriven marketing at MacRAE’S. What are the most transformative ways AI, automation, and intelligent workflows are changing how modern companies grow and serve clients?

AI and automation are redefining how modern companies connect, create, and compete

At MacRAE’S, I’ve had the privilege of leading initiatives that harness AI, automation, and intelligent workflows to redefine how companies grow and serve their clients For me, the most transformative shift lies in how AI turns marketing into a predictive, insight-driven engine Instead of reacting to trends, we can now anticipate client needs, personalize engagement, and optimize campaigns in real time creating measurable impact and deeper client relationships.

Automation has moved beyond efficiency; it’s become a catalyst for creativity and agility Routine tasks are now streamlined through AI, freeing teams to focus on strategy, innovation, and human connection Intelligent systems help unify data across channels: SEO, ads, and content, creating cohesive, adaptive marketing ecosystems that evolve as markets shift

Most importantly, AI enables smarter growth rooted in purpose. It allows businesses to understand their audiences deeply, deliver genuine value, and align digital strategies with long-term business goals. For clients, this means faster outcomes, more relevant experiences, and measurable results The future of marketing isn’t just about adopting technology, it’s about integrating intelligence and empathy, using AI to amplify human potential while staying focused on the purpose behind every digital interaction

From AI-powered SEO to generative optimization and business intelligence, how do you ensure that advanced technology translates into measurable growth and ROI for clients?

AI’s rise in marketing and operations presents both remarkable opportunities and nuanced challenges for teams From my experience, I see AI first and foremost as an empowerment tool By automating repetitive tasks-data analysis, reporting, content distribution-teams are freed to focus on strategy, creativity, and client engagement, areas where human insight is irreplaceable. This shift allows talent to work at the top of their abilities, driving innovation and delivering more meaningful results

However, introducing AI also requires careful leadership Change can create uncertainty, and without clarity, teams may feel displaced or overwhelmed Leaders must communicate openly about AI’s purpose, not as a replacement for people, but as a tool to enhance their work Training and upskilling are essential, ensuring employees feel confident in leveraging AI to augment their expertise rather than compete with it

The key balance lies in integrating technology while nurturing human potential. By combining AI-driven efficiency with empathy, mentorship, and creative collaboration, leaders can cultivate teams that are more agile, insightful, and resilient. For me, the most successful organizations will be those that embrace AI as a partner in growth, empowering talent while fostering an environment where people and technology complement each other seamlessly.

Digital Leadership

You’re helping drive the AI revolution while championing more women in tech. How can women entrepreneurs and leaders embrace AI as a tool for growth, and what actionable steps have been key in your own journey?

For women entrepreneurs and leaders, AI is a powerful accelerator- an opportunity to amplify vision, scale impact, and make smarter, data-driven decisions. The key is to approach it strategically: identify where it can remove friction, enhance insights, or create more meaningful connections with clients and teams

At MacRAES, part of my journey has been developing our AI Visibility Engine, a tool designed to harness the best aspects of AI and give businesses visibility on LLMs to help them grow By combining intelligent workflows, automation, and predictive insights, it allows teams to focus on creativity and strategy while leveraging AI to uncover opportunities and optimize performance

Equally important is cultivating confidence and fluency with technology For women leading businesses, investing in learning, building diverse networks, and mentoring others creates both competence and community Small, consistent actions, testing AI tools, integrating insights into campaigns, and fostering a culture of experimentation compound into meaningful growth

Ultimately, AI empowers women in tech to lead with vision and purpose.

Balancing roles as a mother, mentor, and business leader, what guiding principles or practices help you lead cross-functional teams with impact and what advice would you offer to women aiming to excel in digital-first industries?

“She remembered who she was and the game changed.” (Lalah Delia)

This powerful reminder captures the essence of women ’ s resilience and leadership

Remembering your value, your vision, and your purpose transforms not only your approach but the impact you create For women balancing roles as mothers, mentors, and business leaders, it’s this self-awareness that drives clarity, empathy, and relentless focus-qualities honed through experience and tested in every challenge

Leading cross-functional teams means understanding each member’s strengths and motivations, connecting deeply, and aligning diverse talents toward shared goals Multitasking ensures that no priority is overlooked, even in fast-moving, digital-first environments, while setting boundaries and knowing when to delegate sustains long-term performance

Embracing curiosity, experimenting boldly, and leveraging technology as a force multiplier expands influence. Building networks, mentoring others, and celebrating small wins keeps momentum alive Combining multi-tasking, empathy, and unwavering determination allows women to lead, innovate, and inspire across every dimension of work and life

Disclaimer:The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Our mission is to spotlight women leaders, their entrepreneurial journeys, and their impact providing insights that inspire and empower women entrepreneurs and small business leaders across Canada

HowWomen Entrepreneurs CanHarness

AIandAutomation forTechnological Growth

Technology has become a growth engine and is no longer optional Almost 18% of all SMEs in Canada are run by women (Innovation, Science and Economic Development Canada, 2023). However, many people are still lagging in using digital tools. Compared to male-led businesses, which had greater adoption rates, only 55% of female entrepreneurs had a digital adoption strategy, according to a 2022 BDC report Adopting AI, automation, and digital platforms can help women founders develop their businesses, enter new markets, and compete globally This digital divide can, however, hamper competitiveness

Common Barriers to Tech Adoption

Despite the apparent advantages, female entrepreneurs frequently encounter particular difficulties:

Budgetary restrictions: Women-led startups and smaller companies frequently have narrower profit margins, which restricts their ability to invest in new equipment.

Skills gap: Several founders report a lack of training programs tailored to women and insufficient digital literacy

Perception of risk and confidence: Women Entrepreneurship Knowledge Hub (WEKH) research indicates that women entrepreneurs are more risk-averse, which may impede the uptake of new technology

Potential Benefits of Tech Adoption

Strategic use of digital tools opens up a lot of opportunities:

Repetitive work automation increases productivity and reduces costs.

Improved client interactions through tailored communications and analytics driven by AI

Utilizing international payment gateways and e-commerce platforms to expand the market

Making decisions based on data, lowering uncertainty, and enhancing growth plans.

Tools That Can Be Handy For Women Entrepreneurs

Marketing & Sales

HubSpot (CRM & inbound marketing) –simplifies lead tracking and customer engagement

Canva – user-friendly design for branding and campaigns

Hootsuite (Canadian company) – manages multi-platform social media scheduling.

Operations & Productivity

Trello / Asana – project management and collaboration

QuickBooks Online – accounting automation tailored for SMEs

Slack – streamlined team communication

Customer Service

ChatGPT – content generation, customer FAQ automation, and idea brainstorming.

Shopify AI tools (Canadian platform) –optimize product descriptions and sales strategies

Zapier – automates workflows by connecting apps without coding

So How Does It Start and How To Scale Up

Customer Service

Assess Needs First – Identify bottlenecks (e.g., admin tasks, customer communication) before choosing tools.

Start with One Tool – Begin small, such as adopting a project management app or automating email marketing.

Train Your Team – Invest in affordable online courses or mentorship through programs like Digital Main Street (Canada) and Women in Tech World.

Track ROI – Monitor how much time or money is saved after implementation

Scale Strategically – Expand to advanced AI or automation tools once comfort and measurable benefits are established

Conclusion

Technology provides a means of competitiveness and expansion for female entrepreneurs in Canada. Adopting AI, automation, and digital platforms can revolutionize how firms function, even when obstacles like finances, expertise, and confidence still exist By beginning small, developing digital literacy, and embracing lifelong learning, female entrepreneurs can increase productivity, expand their customer base, and secure their company ' s future The secret is to be confident while trying new things, as every new tool is a step toward long-term success, rather than merely software

Subscribe to She & Success and follow us on she&success ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer:This article is based on publicly available information intended only for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned. Readers are advised to conduct their research and due diligence before making business decisions

TipsToBuildFinancial MasteryforWomen EntrepreneursinCanada

For many Canadian women entrepreneurs, handling money may be a daunting task, particularly when juggling growth goals with constrained resources In contrast to 47% of males, only 39% of female business owners are extremely confident in their ability to manage their finances, according to a BDC survey Understanding financial strategy becomes not only essential, but also a competitive advantage due to the ongoing funding gaps womenled enterprises obtain less than 4% of venture capital

Moving from Survival Mode to Strategic Planning

Women founders too frequently solely concentrate on survival budgeting Using a strategic approach entails projecting income, estimating costs, and allocating cash to growth priorities By highlighting seasonal revenue gaps, for instance, a 12-month cash flow forecast can assist organizations in avoiding debt traps Whether for staff training, product development, or marketing, strategic funding allocation guarantees that funds are supporting long-term sustainability

Core Financial Principles Every Founder Should Know

The ability to comprehend cash flow is fundamental to financial knowledge The uninterrupted payment of bills, salaries, and reinvestments is guaranteed when cash flow is positive Profit margins are particularly important since they allow founders to assess the sustainability of growth by tracking net and gross margins Finally, reinvestment methods can help women businesses stand out in competitive industries by directing revenues toward recruiting, innovation, or digital tools

Smart Tools and Support Systems

Financial planning can become less daunting with the help of mentorship and technology Invoicing, spending tracking, and profitability monitoring are made easier with the use of programs like QuickBooks Canada, Wave Accounting, and FreshBooks, a Toronto-based business Programs such as SheEO Canada and WEKH (Women Entrepreneurship Knowledge Hub) provide mentorship for strategic direction At the same time, the Canada Digital Adoption Program (CDAP) offers grants for digitization, along with financial advising support Financial predictions can also be developed with the aid of BDC and Futurpreneur Canada templates

Taking Charge of Your Financial Future

Building confidence and mechanisms to enable growth are more important than knowing everything when it comes to financial expertise Canadian women entrepreneurs can leverage their money into a potent instrument for growth by moving beyond basic planning According to District Ventures CEO Arlene Dickinson, "competence breeds confidence " Work hard, master your craft, and confidence will come Women entrepreneurs can take control of their financial destinies and create genuinely sustainable enterprises with the correct information, planning, and tools

Conclusion

Take control of your business’s finances and plan strategically for growth Get professional help as and when required In Canada, womenowned businesses already contribute over $150 billion annually to the economy, yet many still face systemic funding and confidence gaps By mastering financial strategy moving beyond survival budgeting to long-term planning women entrepreneurs can not only sustain but also scale their ventures, creating jobs and reshaping the entrepreneurial landscape.

Subscribe to She & Success and follow us on she&success ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer:This article is based on publicly available information intended only for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions.

HowToScalewithPurposefor SustainableBusinessGrowth

It is essential to remember that scaling a business isn’t just about selling more It's more about creating a foundation that supports growth without collapsing under its own weight Systems and structure provide the backbone for this foundation, ensuring that processes are consistent, efficient, and repeatable By codifying operations, clarifying roles, and streamlining workflows, entrepreneurs can move beyond adhoc decision-making and position their companies to grow sustainably Without these frameworks in place, growth often leads to chaos, inefficiency, and burnout. With them, businesses can scale smarter, maintain quality, and seize opportunities with confidence

Why “scale” must be designed not hoped for

Although women currently own 19 5% of private sector companies in Canada (as of Q1 2025), up almost two percentage points from 2024, they are still predominantly involved in services and continue to face obstacles to expansion and funding The way to break that ceiling is through systemic, intelligent growth.

Women's ownership is increasing, according to national tracking, and Canada's Women Entrepreneurship Strategy (WES) has increased funding and support (18 4% in 2023 → ~19% in 2024) However, processes, not hustle, distinguish scalable businesses from plateauing ones

“Network effect is your asset the value of your product increases as more people use it ” Eva Lau, Two Small Fish Ventures

Codify your operating system

SOPs and procedures for each repetitive task (customer service, onboarding, and sales handoffs)

For clear decision-making across functions, use RACI (Responsible–Accountable–Consulted–Informed)

OKRs that scale to growth levers, such as a 30% reduction in onboarding time or a 15% increase in expansion revenue

Marketing, sales, success, and finance data into a single RevOps hub (single source of truth for pipeline, CAC, LTV, and churn).

Hire later, automate first Many entrepreneurs use AI without recognizing it, according to a 2024 BDC survey; filling that knowledge gap transforms hidden tools into explicit productivity solutions

Design scalable revenue

To go from founder-led delivery to repeatable value, productize services (tiers, packages, SLAs).

Pricing as a system includes a discount policy, quarterly evaluations linked to unit economics, and established guardrails (floor, target, and ceiling)

Land-and-expand motions: common strategies for upselling and cross-selling that are connected to client milestones

“We focused on responsible growth hiring the right exec team, refining product, expanding globally, and watching efficiency—not growth at all costs.” Mallorie Brodie, Bridgit.

Build defensibility: platforms, data, and communities

Network impacts (supply <> buyer; creator <> consumer) plan the "atomic unit" of interaction early on and gradually increase switching costs

Data pipelines compound value and later make usage-based pricing possible (from product usage to CS nudges)

Support is transformed into a retention engine via the customer community (forums, betas, and recommendations)

Finance growth with the right capital (and timing)

Connect the dots between working capital, product size, and market entry

Clearco popularized this approach for ecommerce companies Non-dilutive options, such as revenue-based financing, might speed up paid acquisition without causing an early equity loss

BDC, EDC, and WES Ecosystem: take advantage of federal and crown programs that facilitate export growth and loans; new evaluations promote easier eligibility and procedures

“We were able to democratize access to capital for so many founders.” Michele Romanow, Clearco.

International From Day One (When It Fits)

If your product is digital and your ICP is worldwide, incorporate internationalization (USD pricing, tax/VAT tooling, and support SLAs) before technical debt accumulates because Canadian markets are smaller With an efficiency focus and a go-to-market playbook strategy, Bridgit expanded its workforce software into the United States, Australia, and New Zealand.

Talent Systems That Scale Culture

Ad hoc promotions are decreased by competency matrices and professional pathways

Communication is constant at 25, 50, and 100 employees thanks to manager toolkits (1:1 templates, feedback cadence)

Diversity as Design: Create inclusive hiring and supplier rules that reflect your market. WEKH data indicate that Indigenous, immigrant, and female entrepreneurs with disabilities are highly represented

Governance For Speed And Safety

Every week, the same KPI deck is used for the weekly executive "WBR" (weekly business review)

Quarterly risk register (supply chain, regulatory, concentration risk, and cash runway)

Board hygiene includes pre-readings seventy-two hours beforehand, logging decisions with owners, and setting deadlines.

Metrics That Matter At Scale

Payback period (months to recoup CAC)

Net revenue retention (NRR) and gross churn

Magic number (SaaS sales efficiency) or inventory turns (product)

Operating cash flow and rule of 40 (for software)

Cycle times (lead → opportunity; ticket open → resolve; order → cash)

Challenges in Scaling

Growth is exciting, but scaling exposes the hidden cracks in a business model Many women entrepreneurs in Canada face three common challenges that can stall progress:

Bottlenecks in decision-making and processesEvery choice, from authorizing a hire to approving a client contract, passes through a single point when the founder has too much knowledge. Delays are caused, responsiveness is hampered, and leaders are unable to concentrate on strategy as a result. As the team grows, these bottlenecks become more frequent in the absence of explicit delegation and consistent operations.

Resource constraints and access to capital - Despite advancements, systemic financial restrictions continue to affect Canadian women entrepreneurs Compared to their male colleagues, women-owned enterprises are less likely to obtain outside capital, frequently depending on personal savings, according to a 2024 research from the Women Entrepreneurship Knowledge Hub Businesses are locked in a cycle of underresourced growth when they lack the funds to hire new employees, invest in technology, or enter new markets

Operational inefficiencies and lack of systems - Manual procedures, such as inventory spreadsheets, sporadic communications, or uneven client onboarding, could be effective at first but soon become unsustainable These inefficiencies result in mistakes, delays, and a drop in customer satisfaction as volume rises. Businesses run the danger of losing both money and their reputation if they don't invest in scalable systems. Collectively, these difficulties show why scaling involves reconsidering how a company runs rather than just "doing more. " Entrepreneurs may build a framework that promotes long-term, sustainable growth by removing inefficiencies, managing bottlenecks, and obtaining the necessary resources.

Strategies for Scaling

Workflow automation - Routine processes like reporting, client follow-ups, and invoicing can be automated to save time and cut down on errors. Entrepreneurs can concentrate their efforts on activities that drive growth instead of tedious administrative tasks by utilizing AI and reasonably priced digital solutions.

Hiring - Bringing in the appropriate individuals at the right moment is the goal of strategic hiring. Founders should map out skill gaps and employ people who complement their strengths rather than filling positions quickly This way, every addition will directly help growing priorities

Delegation - Founders must get out of the weeds to scale With the use of role descriptions and accountability frameworks, clear delegation encourages team members to take initiative while freeing up leaders to concentrate on long-term planning, collaboration, and vision

Customer experience systems - One of the most potent growth engines is customer loyalty Standardized onboarding, support procedures, and feedback loops allow companies to provide dependable experiences that increase with volume and promote long-term customer retention.

Operational planning - Sustainable scaling necessitates careful planning in addition to ambition. To make sure growth is purposeful, quantifiable, and resistant to disruption, entrepreneurs should set up procedures for risk management, resource allocation, and budgeting.

To conclude, we can add “Make something that people need and ideally love ” Joanna Griffiths, Knix She is a leading figure in the Canadian women entrepreneurs’ map She showed everyone how emphasis on values-led brand building can help one establish true brand recognition. True scalability comes from disciplined systems, clear processes, and intentional growth not chance When women entrepreneurs align structure with strategy, they create businesses built to expand sustainably and endure

Systems turn momentum into durable structures With various resources available for women founders to plug in and learn, there’s a hope to float in the market WES (ISED) programs, Export Development Canada (EDC), WEKH – State of Women’s Entrepreneurship and BDC are some of the notable support systems that can help you to network and grow There will be support for funding, VC picture, market-entry support, and AI adoption studies ownership trends and policy supports to help you move forward

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada

Disclaimer:This article is based on publicly available information intended only for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions

Naila Qazi onScalingSMEswithInnovation

In this edition of She & Success Business Magazine, we feature Naila Qazi, CEO & Founder of CCL Canada, a global transformation leader who empowers SMEs to scale through culture, leadership, and AI-driven process optimization. With decades of experience in enterprise-level change, Naila shares insights on how women entrepreneurs can embrace innovation while keeping people-first leadership at the forefront.

Naila Qazi is a Global Excellence Award winner recognized by the Association of Change Management for her leadership in driving transformation worldwide She has lived and worked across several continents, bringing a deep understanding of diverse cultures and the complexities of scaling organizations globally

With decades of experience as an executive leadership coach and transformation leader, Naila has led enterprise systems, CRM, and AI launches in large multinational organizations. Her work has delivered business growth and saved millions in value realization while keeping operations steady in rapidly changing environments. She ensures transformation that results in consistent alignment, stronger team dynamics, effective leadership execution, and measurable business results

At CCL Canada, she empowers small and medium-sized enterprises to scale through culture, structure, and operations improvements using repeatable, scalable, and human-centric approaches

CCL Canada emphasizes sustainable growth through AI, process optimization, and leadership enablement. Can you share an example of how this approach helped a Canadian SME turn challenges into growth?

One SME struggled with bottlenecks and fragmented processes We mapped workflows, cut redundancies, and reduced decision timelines by 30%. AI-enabled analytics improved forecasting, shifting strategy from reactive to data-driven Most importantly, leadership enablement strengthened alignment and boosted adoption Resistance dropped, engagement rose, and within a year the SME expanded into two markets while increasing profitability Balancing AI, process, and people turned challenges into measurable opportunities

You’ve led large-scale transformations in multinationals. What lessons from those high-pressure environments now guide your work with SMEs?

A GTA-based SME, a product company heavily reliant on warehousing, was struggling with systemic inefficiencies that directly affected its operations Products were misplaced, identification was inconsistent, and placability was poor This led to errors in order fulfillment, delays, and ultimately millions of dollars lost in clients and customers The warehouse had become a liability instead of an enabler

We partnered with the SME’s leadership team to reset their warehouse practices By redesigning physical workflows, improving product identification and placability, and embedding a structured warehousing methodology, we introduced order and discipline into daily operations RFID-enabled tracking delivered real-time product visibility, while AI solutions provided predictive insights for stock movement and demand planning

Training staff and equipping the leadership team ensured these changes stuck turning processes into habits and culture. Within months, the SME reduced product misplacements by over 80%, improved order fulfillment times significantly, and rebuilt trust with customers

This GTA success story shows how focusing on systemic processes, technology, and people enablement can transform a small business warehouse into a well-oiled, customer-focused, and growth-ready operation

Disclaimer:

The views and opinions expressed in this interview are those of the featuredguest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to highlight authentic stories and experiences from women entrepreneurs that can inspire, guide, and empower the next generation of business leaders

ChantailleAsh onAI,Boxing,andMarketing

In an exclusive interview with She & Success Business Magazine, Chantaille Ash, founder of IMM and partner at Champ Promotions, shares her insights on navigating maledominated industries, leveraging AI for business growth, and building ventures with discipline and creativity. She discusses strategies for women entrepreneurs to overcome doubt, assert authority, and lead with consistency while scaling their businesses and breaking barriers in innovative industries

Chantaille Ash is a Canadian entrepreneur and marketing leader whose career sits at the intersection of AI, combat sports, and marketing innovation.

She is the founder of IMM, an AI-powered, humansupported agency that partners with more than 30 clients across North America in sectors ranging from hospitality and e-commerce to technology, startups, and community organizations. Her approach combines data-driven strategy with bold creative execution, a model that earned IMM recognition as one of Victoria’s top marketing agencies by the Canadian Choice Awards

Her approach combines data-driven strategy with bold creative execution, a model that earned IMM recognition as one of Victoria’s top marketing agencies by the Canadian Choice Awards

Ash is also a Partner at Champ Promotions, the leading boxing promotion company in Western Canada, known for hosting WBC-sanctioned and world title events. She is working on a five-year expansion plan designed to scale the organization into a premier combat-sports brand across North America. The strategy focuses on continuing to stage high-caliber fights that build athletes’ careers, attract top international talent, and deliver events that captivate audiences She is positioning Champ Promotions to compete on a global stage while maintaining its reputation for producing events that combine competitive excellence with unforgettable entertainment

In parallel, Ash is the architect of IMM AI Cloud™, a proprietary SaaS platform built to unify and simplify how marketing teams leverage AI.

The pace of technological change, especially in AI, is overwhelming for many entrepreneurs. What advice would you give to women in business who feel intimidated by keeping up while still trying to grow their companies?

The pace of AI can feel overwhelming, but that’s where discipline comes in Focus on creating a strategy for how you approach it Instead of trying to keep up with every new advancement, set aside time periodically, maybe once a month, to review what’s out there From that review, identify just a few tools that directly solve problems in your business and commit to learning those

The goal isn’t to master everything, it’s to be selective and intentional When you approach AI this way, it shifts from being overwhelming to being useful AI should amplify your strengths, not replace them I’ve built my agency and my SaaS platform on that philosophy: human-led, AIpowered When you make it part of an ongoing learning process, it becomes something you control, rather than something that controls you

You’ve built a successful marketing firm while also being a partner in an international boxing promotion company. What has your experience been like navigating industries where women leaders are still rare, and how have you overcome being underestimated?

Working in male-dominated industries has brought both challenges and lessons Being underestimated is something I’ve encountered often, but over time, I’ve learned to use it to my advantage.

When expectations are low, it creates room to deliver results that surpass what people anticipate In both marketing and combat sports, where women leaders remain rare, Ive faced that dynamic repeatedly I don’t waste time trying to prove myself equal; I let my work speak for itself That strategy has allowed me to consistently exceed expectations and redefine what leadership can look like in these spaces.

You emphasize discipline rather than relying on motivation to sustain growth. Can you explain how this philosophy has shaped your leadership style and contributed to the success of IMM and your ventures?

Motivation oscillates It’s natural for people to feel driven at times and flat at others, because motivation is tied to dopamine, that initial surge of energy and excitement The problem is, when that dopamine fades, motivation often does too That’s why I place my focus on discipline Discipline is accompanied by grit, and grit drives growth Discipline means showing up consistently, even when I’m tired or when it would be easier to stop

Its what sustains progress long after motivation has worn off This philosophy has shaped how I lead and how I build my ventures: by prioritizing consistency, resilience, and follow-through

In your early entrepreneurial days, you faced doubt and dismissive assumptions. How did those experiences shape your resolve, and what strategies would you recommend to other women entrepreneurs building their confidence and authority in similar situations?

Dismissiveness and doubt have been present throughout my career, and while they haven’t disappeared, I’ve learned how to push past them Early on, those experiences pushed me to double down on preparation, execution, and results, because I've learned that authority follows naturally when results speak louder than assumptions For other women entrepreneurs, my advice is the same: don’t quit Build confidence by knowing your strengths and lean on the discipline that brought you to where you are Each challenge you ’ ve overcome is proof of your ability to succeed in the next one Progress is built on consistency and resilience, and authority grows when you keep moving forward

Having grown multiple ventures while also preparing for political leadership, what parting words of encouragement would you share with women entrepreneurs who want to stand firmly in their identity while breaking barriers in business and beyond?

Moving forward in business and leadership requires clarity and consistency

What has benefitted me most across my ventures is knowing my values, committing to disciplined execution, and refusing to let doubt dictate direction For women entrepreneurs, the reality is you will encounter doubt, but your skills sharpen every time you deliver results Due to this, my words of encouragement are this: stand firmly in who you are and keep building even when progress feels slow Success compounds, and each step you take strengthens not only your own path but also the opportunities available to those who come after you

Disclaimer:

The views and opinions expressed in this interview are those of the featuredguest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to highlight authentic stories and experiences from women entrepreneurs that can inspire, guide, and empower the next generation of business leaders

HeylistandtheRiseof Nano-Influencers

In an exclusive interview with She & Success Business Magazine, Vicky Boudreau, CEO & Cofounder of Heylist, shares her journey from leading a PR agency to building a tech platform that empowers small and medium-sized businesses through influencer marketing She discusses the rise of micro- and nano-influencers, the importance of authenticity in digital campaigns, and offers practical advice for women entrepreneurs looking to leverage AI, innovate strategically, and thrive in today’s fast-paced, digital-first marketplace.

Vicky Boudreau is the CEO & Cofounder of Heylist, a platform on a mission to democratize influencer marketing so every brand can benefit from the growing creator economy A seasoned PR & marketing expert, with her first company, bicom, she has spent over 15 years helping global and local companies scale their visibility and impact In 2024, she was named to The PR Net MarComm’s Most Influential list for her leadership and innovation at the intersection of tech, influence, and marketing.

That’s what pushed us to create Heylist We believed the future of influence was in activating brands through the authentic voices of smaller creators. Feedback confirmed the opportunity was bigger: to build the best influencer marketing platform: one that automates every step of the process, from influencer outreach to performance tracking, making life easier for marketers

The transition from agency to tech company came with challenges, but it’s been such an exciting adventure! Heylist exists because we believe influencer marketing shouldn’t just be for big companies with big budgets Microinfluencers, nano influencers, and the businesses that want to work with them deserve tools that make collaboration simple, measurable, and impactful

You’ve spent more than 15 years in PR and marketing before cofounding Heylist. Can you share the personal journey behind shifting from leading a communications agency to building a technology platform at the heart of the creator economy?

I spent over 15 years running bicom with my partner Marie-Noëlle, a PR and marketing agency helping brands build their visibility Over time, we saw two things happening: people were starting to trust big influencers less, while small and mid-sized businesses still found influencer marketing difficult to access They loved the idea of working with creators, but didn’t know where to start or how to reach the right influencers

Heylist’s mission is to make influencer marketing accessible and measurable for SMEs. How do you see smaller businesses using influencer partnerships as a cost-effective alternative to traditional advertising?

Traditional advertising is expensive, hard to measure, and often out of reach for SMEs. Influencer marketing offers a smarter alternative because it allows small businesses to connect directly with the communities they care about, without needing massive budgets For example, a local coffee shop can partner with nano-influencers in their neighborhood and see more impact than spending thousands on a billboard

That’s exactly what we ’ re building with Heylist: the best influencer marketing platform for small & medium business, one that makes influencer outreach, influencer management, and campaign tracking simple. By automating the hard parts, we give SMEs the ability to run an influencer marketing strategy that is cost-effective and measurable

The real advantage for small businesses is authenticity Working with nano-influencers or micro influencers means tapping into audiences who trust their recommendations the same way they’d trust a friend That kind of word-of-mouth marketing is far more powerful and affordable than traditional ads

At Heylist, we see SMEs using our platform to scale collaborations step by step, starting small and growing as they see results It’s about democratizing influencer marketing so every business can compete, not just the big brands

Many brands are now catching on to the value of smaller creators and nanoinfluencers. Why do you believe their content and engagement levels often outperform larger, celebrity-style influencers?

Smaller creators, like micro-influencers and nano influencers, tend to perform better because their relationships with their communities feel real Their audiences see them as peers, so when they share a recommendation it comes across as genuine, almost like hearing from a friend That authenticity naturally leads to stronger engagement and often higher trust in the message

Another reason is how specific their audiences can be A micro-influencer might focus on sustainable living, or a nano influencer might share the daily life of a young parent of twins These niche communities create space for very targeted connections between brands and audiences Instead of trying to speak to everyone at once, smaller creators allow for meaningful conversations within communities that are already interested and engaged

This is why many brands are rethinking their influencer marketing strategy It’s not just about reach anymore it’s about resonance and proximity. The rise of micro- and nano-influencers shows that influence is built on authenticity and relevance, not just follower count

You’ve shared that feedback from a trade show transformed Heylist from a pilot project into a tech company. What did that experience teach you about listening to clients and iterating quickly as a founder?

That trade show, Shop Talk in Vegas, was a turning point At the time, Heylist was called b nation and was an innovation project around the activation of smaller creators at our agency work When we presented it, the reaction was immediate, people came to us thinking it was a tech platform saying, “This is exactly what we ’ ve been looking for” That feedback made us quickly realize the idea had much bigger potential than we had imagined

The experience taught me how important it is to stay close to the people you ’ re building for As founders, it’s easy to fall in love with your own vision, but real progress happens when you listen carefully to clients and let their needs guide the next steps It also showed me the value of moving quickly: testing, adapting, and iterating before the moment passes

For me, the real lesson was about recognizing when an opportunity is in front of you and having the courage to go after it Building Heylist meant taking a leap of faith, trusting that even without all the answers, the vision was worth pursuing

Looking ahead, what advice would you offer to women entrepreneurs and small business owners who want to stand out and thrive in this evolving digital-first marketplace?

My first piece of advice is to trust yourself Too often, women wait until everything feels perfect before putting themselves or their business out there In today’s digital-first world, authenticity matters more than polish People connect with honesty and consistency, not flawless execution

Second, start small but strategic Whether it’s testing a piece of content, trying out a first influencer collaboration, or running a campaign with smaller creators, you dont need to do everything at once. Small experiments can show what works, and you can build from there

Third, invest in relationships Community is a superpower, both online and offline Surround yourself with mentors, peers, and collaborators who can share knowledge and open doors Networking isn’t just about opportunity, it’s about lifting each other

Finally, don’t be scared to embrace AI The tools available today can help entrepreneurs work smarter, uncover insights faster, and compete on a more level playing field with larger companies AI isn’t here to replace creativity or vision, it’s here to amplify it Those who learn how to use it thoughtfully will be better equipped to adapt, innovate, and stand out in the marketplace

Disclaimer:

The views and opinions expressed in this interview are those of the featuredguest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to highlight authentic stories and experiences from women entrepreneurs that can inspire, guide, and empower the next generation of business leaders