Managing Director
Cambridge University Press and Assessment, South Asia

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Managing Director
Cambridge University Press and Assessment, South Asia




Inthepagesthatfollow,weembarkonanexpeditionintothefutureofeducationacrosstheAsia-Pacificregion.From groundbreakingdigitalsolutionsandnurturingexcellencetobridgingculturesandpromotinginclusivity,these educationleadersarethearchitectsofchange,reshapingthewaywelearn.
WelcometoaspecialeditionofBusinessAPAC,whereweuncoverthetrailblazersshapingthefutureofeducationin theAsia-Pacificregion.Inourcaptivatingexplorationof“The10FuturisticEducationLeaders,2023,”wespotlight visionarieswhoarepioneeringthewayforwardforlearnersacrosstheregion.
Inathought-provokinginterviewwithArunRajamani,wedelveintotheinsightfulmindoftheManagingDirectorof CambridgeUniversityPressandAssessment,SouthAsia.Hisleadershipexemplifiesthefusionoftraditionand innovationasheempowerslearnerswithcutting-edgeeducationalresourcesandstrategies,ultimatelyreshapingthe educationallandscape.
WithArjunRajmani,wehaveotherprofilesaswell:ChangwooLee,emergesasadigitaldynamo,revolutionizingthe edtechindustrywithhisgroundbreakingstrategies.Dr.ParasuramanP,aneducationluminary,guidesusthroughthe significanceofnurturingexcellenceintheclassroom.Educationtranscendsborders,andDr.SachikoTanakaMorris exemplifiesthistruth.InourprofileofDr TanPuaySook,weuncoverhowhisvisionforinclusivityisreshaping education.
Inarapidlyevolvingworld,theseleadersrecognizetheneedforadaptiveandforward-thinkingapproachesto education.Theyunderstandthatthefuturebelongstothosewhodaretothinkdifferentlyandchallengethestatusquo. It'stheircommitmenttoinnovation,inclusion,andexcellencethatpositionsthemattheforefrontofeducational transformation.
Weinviteyoutoimmerseyourselfintheseinspiringstoriesandgainadeeperunderstandingofthepivotalrole educationplaysinshapingourfuture.Astheworldevolves,sotoomustourapproachtolearning.Theseleadersare showingustheway,illuminatingthepathtoabrighter,moreinclusive,andtechnologicallyadvancedfuture.
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Managing Director
Cambridge University Press and Assessment, South Asia

ArunRajamaniisadynamicleaderdeeplypassionate aboutlearningandfirmlyconvincedofits transformativepotential.Currentlyservingasthe ManagingDirectorofCambridgeUniversityPressd Assessment,SouthAsia,hehasembarkedonanambitious journeyaimedattransformingtheorganizationfromanon-profit entityintoagloballeaderinacademicresearch,learning,and assessment.Withadistinguishedcareerspanningover28years, Arunhasoccupiedpivotalrolesineducation,business development,andmarketingmanagement.Hisnoteworthy contributionsincludeholdingsignificantpositionsatMicrosoft CorporationIndiaLimitedandservingastheVicePresidentand ManagingDirectoratPluralsightIndiaPvtLtd.
Arun’srecipeforsuccesshingesonhisexceptionalteambuildingskills,meticulousexecution,unwaveringcommitment tointegrity,andtimelydecision-making.HeearnedaBachelor ofSciencedegreefromtheUniversityofMadras,aB.Techfrom AnnaUniversity,andaPostgraduateDiplomainMarketing ManagementfromSPJIMR(SPJainInstituteofManagement& Research).ArunRajamaniisadrivingforcewithinthe educationallandscape,dedicatedtoinstigatingpositivechange andfosteringinnovation.
TransformativeLeadershipatCambridgeUniversityPress andAssessment
Arunholdsamultifacetedandpivotalrolewithinthe organization.Hisprimarymissionrevolvesaroundorchestrating asignificanttransformation,guidingtheinstitutionfromits traditionalnot-for-profitoriginstoaprominentgloballeaderin academicresearch,learning,andassessment.
AttheheartofArun’sresponsibilitiesliesthestrategic utilizationoftherenownedteachingandresearchdepartmentsof theUniversityofCambridge.Byharnessingtheseacademic strengths,hestrivestoensurethedeliveryoftop-tiereducational resourcesandassessments,therebyenrichingthelearning experienceforstudentsandeducatorsacrosstheSouthAsian region.
Arun’sleadershipstyleembodiesstrategicvisionand innovation.Heactivelycultivatespartnershipsand collaborationsthatenhancetheorganization’simpactinthe educationallandscape.Byfocusingoncriticalareassuchas digitalaccessibility,curriculumrelevance,andeducator empowerment,heplaysacrucialroleinguidingtheinstitution towardsuccess.Indoingso,henotonlycontributestothe growthandevolutionofCambridgeUniversityPressand Assessmentbutalsodirectlyshapestheeducationaljourneyand outcomesofthestudentsitserves.



CambridgeUniversityPressandAssessmentSouthAsiahas emergedasaprominentandinfluentialplayerinthedynamic anddiverselandscapeofeducationthroughouttheAsiaPacificregion.Rootedinalegacyofacademicexcellence andfueledbyasteadfastcommitmenttoadvancingglobal learningandassessmentstandards,thisinstitutionhas undergonearemarkabletransformation.Ithastransitioned fromanot-for-profitentityintoaleadingcontributorto educationalinnovationandquality.
Inthefast-pacedandever-evolvingeducationalsectorof SouthAsia,CambridgeUniversityPressandAssessment playsapivotalrole.Itsmissionistochampionworld-leading academicresearch,learning,andassessmentpractices. Leveragingtheprestigiousteachingandresearch
departmentsoftheUniversityofCambridge,the organizationaimstoprovideeducatorsand learnerswithcutting-edgeresourcesand assessmentsattheforefrontofpedagogical advancement.
CambridgeUniversityPressandAssessmentSouth Asiaconfrontsandaddressespressingchallenges thatoftenaffecttheregion’seducationsector, includingissuesofdigitalaccessibility,curriculum relevance,andthevitalneedforcomprehensive teachertraining.Initsunwaveringpursuitof excellence,theinstitutionstrivestobridge educationaldisparities;ensuringhigh-quality learningopportunitiesareaccessibletoall, regardlessoftheirbackgroundorgeographic location.

Withadedicatedandpassionateteam,asteadfast commitmenttoexcellenceandavisionaryoutlookonthe futureofeducation,CambridgeUniversityPressand AssessmentSouthAsiacontinuestohaveasignificant impactontheeducationlandscape.Itplaysacrucialrolein fosteringholisticlearningexperiencesanddriving educationalprogress,bothwithintheAsia-Pacificregion andglobally
DistinctiveAttributesofCambridgeUniversityPress andAssessment
CambridgeUniversityPressandAssessmentdistinguishes itselffromothereducationalinstitutionsthroughseveral definingfactors.Theseelementscollectivelycontributeto itsdistinctivepositioninthefield.Theinstitutionboastsa decades-longhistoryofacademicexcellence,establishing
itselfasagloballytrustedsourceforeducationalcontent andassessments.Itsunwaveringcommitmentto maintainingthehighesteducationstandardsunderscoresits credibility
WhatfurthersetsCambridgeUniversityPressand Assessmentapartisitscloseassociationwiththeesteemed teachingandresearchdepartmentsoftheUniversityof Cambridge.Thisconnectionensuresthattheinstitution’s educationalcontentandassessmentsadheretorigorous standardsofqualityandacademicrigor,settingitapart frommanyothers.
Moreover,theinstitution’sadaptabilityandinnovation capacityserveaskeydifferentiators.Itstransformation fromanot-for-profitentityintoagloballeaderinacademic research,learning,andassessmentreflectsitsforward-
thinkingapproach,enablingittoeffectivelyaddressthe evolvingneedsoftheeducationsector.
Equitableaccesstoeducationstandsasanother hallmarkofthisinstitution.Withastrongemphasison digitalresourcesandcomprehensiveteachersupport,it ensuresthateducationalopportunitiesareaccessibleto adiverserangeoflearners.Thiscommitmentto inclusivityisanotablecharacteristicthatsets CambridgeUniversityPressandAssessmentapart.
Theinstitution’sdedicationtofacilitatingholistic learningexperiencesgoesbeyondconventional methods.Itrecognizesthemultifacetedrequirementsof moderneducationandstrivestocomprehensively addressthem,establishingitasaleaderattunedtothe evolvingneedsofstudentsandeducators.
AccordingtoArun,theeducationsectorintheAsiaPacific(APAC)regionhasbeenundergoingsignificant transformation,particularlyacceleratedbytheCOVID19pandemic.Anotabledevelopmentisthesubstantial increaseintheadoptionofonlinelearningas educationalinstitutionsswiftlytransitionedtodigital platforms.Thisshifthasenabledremoteaccessto education,ensuringcontinuityinthefaceofpandemicrelateddisruptions.
However,asignificantchallengepersistsintheformof apronounceddigitaldivide,resultingininequitable accesstoeducation.Somestudentslackthenecessary devices,internetconnectivity,ordigitalliteracyto participateinonlinelearning.Arunbelievesthat bridgingthisgapiscrucialtoensurethatnostudentis leftbehind.
Arunemphasizestheimportanceofinvestingin infrastructureandcomprehensivedigitalliteracy programstoovercomethischallenge.Theseinitiatives wouldprovidethenecessarytoolsandempower studentstonavigatethedigitallearninglandscape effectively
AnothersignificantconcernhighlightedbyArunisthe qualityofeducation.Herecognizesthatthecurrent educationallandscaperequiresreformstoprioritize criticalthinkingandpracticalskills,astraditionalrote learningmaynolongersufficeinpreparingstudentsfor thecomplexitiesofthemodernworld.
Toenhancethequalityofeducation,Arunadvocatesfor curriculumreformsthatpromotecriticalthinking,problemsolving,andthedevelopmentofpracticalskills.These reformsshouldalignwiththeevolvingneedsofthejob marketandsocietyatlarge.
Furthermore,Arununderscorestheimportanceofrobust assessmentmethodscapableofevaluatingholisticlearning. Thesemethodsshouldmovebeyondmerememorization andinsteadassessastudent’sabilitytoapplyknowledgein real-worldscenarios.
Arunmaintainsahealthywork-lifebalancethrougha deliberateanddisciplinedapproach,recognizingthe paramountimportanceofachievingpeakperformancewhile preservingwell-being.
Toaccomplishthis,Arunprioritizesself-careasa foundation.Thisincludesregularexerciseforphysical fitness,abalanceddietforoverallhealth,andsufficient sleeptomaintainmentalandphysicalvitality
Effectivetimemanagementanddelegationarecrucialin preventingburnoutandmanagingworkdemands.By efficientlyallocatingtasksandresponsibilities,Aruncan focusonessentialprioritiesandavoidfeelingoverwhelmed.
Withaclearunderstandingofhisboundaries,Arun establishesdedicatedworkhours,allowinghimtostrikea balancebetweenhisprofessionalandpersonallife.He valuesqualitytimewithfamily,engagesinhobbies,and prioritizesrelaxation,recognizingtheimportanceofawellroundedlifebeyondwork.
Arun’spracticeofregularreflectionandgoal-settingis instrumentalinkeepinghimmotivatedandalignedwithhis objectives.Thisreflectiveprocesshelpshimstayfocused onpersonalandprofessionalgrowth,ensuringcontinuous evolutionandexcellenceinallaspectsofhislife.
Arunimpartsvaluableinsightstoguidethejourneyof aspiringleadersintheeducationsector,drawingfromhis extensiveexperiencetoprovideaholisticperspectiveon effectiveleadershipinthisdynamicfield.
AtthecoreofArun’sadviceistheimportanceofembracing innovationandadaptability.Inaconstantlyevolving
educationallandscape,theabilitytowelcomenewideas andadjusttochangingcircumstancesisessentialfor success.
Arunemphasizestheneedtodevelopadeepunderstanding ofbothlocalandglobaleducationdynamics.Leadersmust bewell-versedintheintricaciesoftheirimmediatecontext whilestayingattunedtobroaderglobaltrends,enabling themtomakeinformeddecisionsandstrategies.
CentraltoArun’scounselisthesignificanceofbuildingand nurturingrobustrelationshipswithstakeholders.Effective leadershiprequirescultivatingcollaborativeand communicativebondswithallparticipantsinthe educationalecosystem,fromeducatorstopolicymakers.
Furthermore,Arunplacessignificantemphasison prioritizingstudents’needsaboveallelse.Aspiringleaders shouldchampionequitableaccesstoqualityeducationand consistentlyadvocateforthebestinterestsofstudents.
Recognizingthepowerofteamwork,Arunadvisesthese leaderstosurroundthemselveswithcapableandmotivated teams.Successineducationoftendependsonthecollective effortsofdedicatedindividualsworkingtowardcommon objectives.
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Arun’scommitmenttointegrityandethical conductisanothercrucialaspectofhisadvice. Upholdingsteadfastvaluesandethicsformsthe foundationoftrustandcredibilityineducational leadership.
Arunalsoencouragesacontinuouspursuitof learningandprofessionaldevelopment.Leadersin educationmuststaycurrentwiththelatest developmentsandbestpracticestoeffectively navigatetheever-evolvinglandscape.
EnvisioningaTransformativeFuturefor EducationintheAPACRegion
Arunenvisionsadynamicfutureforeducationin theAsia-Pacific(APAC)region,drivenby transformativechanges.Inhisview,technology willplayacentralrole,reshapingeducationto offerpersonalizedandaccessiblelearning experiencesforstudentsacrosstheregion.
CambridgeUniversityPressandAssessmentSouth Asiaholdapivotalroleinthiseducational transformation.Leveragingitsrichlegacyand strongcommitmenttoexcellence,theinstitutionis strategicallypositionedtoleadbyproviding innovative,high-qualityeducationalresourcesand assessmentsthatalignwiththeevolvingneedsof learnersandeducators.
AsManagingDirector,Arun’sroleinvolves guidingthiseducationalevolution.His responsibilitiesincludeestablishingstrategic partnershipsandalliancestoenhancethe institution’simpactandreach.Equallyimportant ishiscommitmenttoensuringequitableaccessto world-classeducation,andaddressingtheissueof educationaldisparitieswithintheAPACregion.
Inthisfuturescenario,ArunRajamaniand CambridgeUniversityPressandAssessmentSouth Asiaaspiretomakesignificantcontributionstothe educationlandscape.Theirjointmissionisto nurtureholisticandgloballycompetitivelearners, equippingthemwiththeskillsandknowledge neededtoexcelintherapidlychangingworld. ArunenvisionsafuturewhereeducationinAPAC ischaracterizedbyinnovation,accessibility,and excellence,withhisinstitutionplayingapivotal roleinthistransformativejourney.






ChangwooLeeisadistinguishedprofessorof
accountingatSeoulNationalUniversity(SNU). Withextensiveexperienceinacademiaand leadershiproles,hehassignificantlycontributedtothefield ofaccounting,bothinKoreaandinternationally.Inaddition tohisacademicrole,ProfessorLeeservesasan independentdirectorofSamsungBiologics,highlighting hisinfluenceandexpertiseinthecorporateworld.
ProfessorLee’sjourneyineducationandacademiais markedbyastrongfoundation.HecompletedhisBachelor ofBusinessAdministrationatSeoulNationalUniversityin 1978.HisacademicpursuitscontinuedattheUniversityof IllinoisatUrbana-Champaign,whereheearnedaMasterof AccountingSciencein1982.Hefurtheredhiseducationat theUniversityofCalifornia,Berkeley,whereheachieveda Ph.D.inBusinessAdministrationin1987.
ProfessorLee’sacademicjourneyischaracterizedby excellenceanddedication.HeholdsaPh.D.inaccounting fromSNU,whichhasprovidedhimwiththefoundationfor hisimpressivecareer.Hisresearchspansvariousfacetsof accounting,includingcorporategovernance,financial reporting,auditing,andaccountingethics.Hisvastbodyof workcomprisesnumerousresearchpapersandpublications, makinghimarecognizedscholarandleaderinthefieldof accounting,bothinKoreaandontheglobalstage.
Histeachingandprofessionalexperienceareequally impressive.HebeganasaStaffAccountantatCoopers& LybrandinSeoulfrom1977to1979.Hisacademiccareer tookflightwhenheservedasaLecturerattheUniversityof California,Berkeley,from1986-1987,followedbyhisrole asanAssistantProfessoratNewYorkUniversityfrom1987 to1992.Since1992,ProfessorLeehasbeenadedicated AssociateProfessoratSeoulNationalUniversity,wherehis tenureunderscoreshisongoingcommitmenttoeducating futuregenerations.
ProfessorLee’scommitmenttohisfieldextendsbeyondthe classroomandresearch.Hehastakenonsignificant leadershiproles,servingasamemberandChairmanofthe BoardofDirectorsoftheKoreaAccountingStandardBoard (KASB).Hisdedicationtoadvancingaccountingpractices isfurtherdemonstratedthroughhisroleasPresidentofthe KoreanAccountingAssociation.Hisservicetothecountry includeshisappointmentasChairmanofthePerformance
EvaluationBoardforStateEnterprisesofKoreabythe MinistryofStrategyandFinance.Additionally,hehas chairedtheauditcommitteesofSTXandKT&G, contributingtotransparencyandaccountabilityinthese organizations.
ProfessorLee'scontributionshavenotgoneunnoticed.He washonoredwiththeFinanceandEconomyMinister AwardandtheBestPaperAwardfromTheKorean InstituteofCertifiedPublicAccountants,highlightingthe practicalsignificanceofhisresearch.Hiscommitmentto teachingexcellencehasalsobeenacknowledgedwiththe OutstandingTeachingAwardfromtheAlumniAssociation oftheGraduateSchoolofBusinessAdministrationat SeoulNationalUniversity
ProfessorLee'sresearchprimarilycentersaroundFinancial AccountingandAuditing.Hiscontributionstothefieldare notlimitedtoacademicpapers;hehasauthoredseven booksinthedomainofaccounting,furtherenrichingthe educationalresourcesavailable.Hisexpertisealsoextends tohisroleasaneditoroftheKoreanManagement AssociationandAccountingandAuditingJournal,where hehascontributedtothedisseminationofknowledgeand researchinthefieldofaccounting.
“In the world of nance and business, accounting is the compass that guides us through the sea of economic uncertainty.”

The Complete List
Ifyouwanttoexperiencepower,armyourselfagainst
authority,orclaimyourpassion,read“The48Lawsof Power.”RobertGreene,oneofthewell-knownauthors ofsixinternationalbestsellers,wrotethisbook.Robert’s booksareintenseandhavevaluablelessonsthatstillhold valueintoday’sworld.Hisbestseller,The48Lawsof Power,highlightsthephilosophiesofvariouspersonalities suchasMachiavelli,SunTzu,CarlvonClausewitz,Queen ElizabethII,etc.Inthisblog,wewilldescribeeachlawin hisbook.Let’sbegin!
Law1:AlwaysKeepYourMasterAboveYou.
Hideyourtalentsandmakethoseaboveyoufeelsuperior, sotheywillneverfeelthreatenedbyyouandwillinstead promoteyou.
Law2:BeWaryofYourFriends.
Friendsaremorelikelytobetrayyouinhastethanenemies, astheyaremorepronetoenvy.Makefriendswithaformer enemy,astheywillhavemoretoprove.
Law3:ConcealYourIntentions
Keeppeopleoff-balanceandinthedarkbyneverrevealing thepurposebehindyouractions.Iftheyhavenocluewhat youareupto,theycannotprepareadefense.
Law4:AlwaysSayLessThanNecessary
Thelessyousay,themoremysteriousyouappear.Silence makespeopleuncomfortableandforcesthemtofillinthe blanks,revealingmoreaboutthemselvesthanintended.
Law5:SoMuchDependsonReputation-GuardIt WithYourLife
Donotleaveyourreputationtochanceorgossip;itisyour life’sartwork,andyoumustcraftit,honeit,anddisplayit withanartist'scare.
Law6:CourtAttentionatAllCost
Appearmoreprominent,colorful,andmysteriousthanthe blandandtimidmasseswhojudgeeverythingbyits appearance.
Law7:GetOtherstoDoYourWork,butAlwaysTake theCredit
Thislawstatesthatitismoreefficientandeffectivetouse theskillsandknowledgeofotherstofurtheryourown goals.Bydoingso,youwillappearmorepowerfuland efficient.
Law8:MakeOtherPeopleComeToYou-UseBaitif
Itisalwaysbettertomakeyouropponentcometoyouina powerstruggle.Thisputsyouincontrolandgivesyouan advantage.Useanybait,ifnecessary
Law9:WinThroughYourActions,NeverThrough Argument
Argumentsarecounterproductiveandcancreateresentment. Itisbettertodemonstrateyourpointthroughactions,without sayingaword.
Law10:Infection-AvoidtheUnhappyandUnlucky
Theunhappyandunluckycanbringtheirmiseryonyoulike aninfection.Associatewiththehappyandfortunateinstead, astheirpositiveenergywillruboffonyou.
Law11:LearntoKeepPeopleDependentonYou
Tomaintainyourpower,makeothersdependentonyou.The moretheyneedyou,themorecontrolyouhaveoverthem.
Law12:UseSelectiveGenerosityandHonestytoDisarm YourVictim
Asingleactofhonestyorgenerositycandisarmeventhe mostsuspiciousperson.Oncetheyaredisarmed,youcan manipulatethematwill.
Law13:WhenAskingForHelp,AppealtoPeoplesSelf Interests,NevertoTheirMercyorGratitude
Appealtopeople’sself-interest,nevertotheirmercyor gratitude.Peoplearemorelikelytohelpyouiftheyseeitas intheirbestinterest.
Law14:PoseasaFriend,WorkasaSpy
Togainpower,youmustlearntogatherinformationabout yourrivals.Thebestwaytodothisistobefriendswiththem andgaintheirtrust.
Law15:CrushYourEnemyTotally
Destroyyourenemiesnotonlyinbodybutalsoinspirit. Leavethemnoroomtomaneuverornegotiate.
Law16:UseAbsencetoIncreaseRespectandHonor
Toomuchpresencemakesyoucommon,sowithdraw strategicallytoincreaseyourvalueandmakepeoplecrave yourpresence.
Law17:KeepOthersinSuspendedTerror-Cultivate anAirofUnpredictability
KeepOthersInSuspendedTerror:CultivateAnAirOf Unpredictability.Soyoucanthrowthemoffbalanceand eventerrifythembycultivatinganairofunpredictability.
Law18:DoNotBuildFortressesAroundYourselfIsolationIsDangerous
Isolationisdangerousbecauseitmakesyoublindtothe threatsaroundyou.Itisbettertostayconnectedwith othersandbuildanetworkofallieswhocanprotectyou.
Law19:KnowWhoYouAreDealingWith-DoNot OffendtheWrongPerson
Becarefulwhoyouoffend;somepeoplewillneverforget orforgive.Therearemanydifferentkindsofpeoplein theworld,andeachwillreactdifferentlyifyoulieto them.
Law20:DoNotCommitToAnyone
Youshouldonlypartiallyalignyourselfwithoneperson orgroup,whichwilllimityourpowerandinfluence. Beingindependent,youcanplaypeopleandbeatan advantage.
Law21:PlayaSuckertoCatchaSucker-Play DumberThanYourMark
Togainpower,makeothersfeelsmarterthanyou.This willdisarmtheirsuspicionandmakethemmorelikelyto trustyou.
Law22:UsetheSurrenderTactic-Transform WeaknessIntoPower
Whenyouareweaker,surrenderratherthanfightforthe sakeofhonor.Itgivesyoutimetobuildstrengthand undermineyourvictorwhileyouwaitforhispowerto weaken.
Law23:ConcentrateYourForces
Conserveyourresourcesandenergiesbyconcentrating themwhereyou’llbenefitmost.Focusonminingthe richestmineratherthanawholestringofmines.
Law24:PlaythePerfectCourtier
Theperfectcourtierhasmasteredtheartofindirection, flattering,andassertingpoweroverothersgracefully
Law25:Re-CreateYourselves
Donotaccepttherolesthatsocietyimposesonyou.Instead, re-createyourselfbyforginganewidentitythatcommands attentionandneverborestheaudience.
Law26:KeepYourHandClean
Nevergetpersonallyinvolvedinanythingmessyor unpleasant.Alwaysuseothersasscapegoatsandcat’spaws todisguiseyourinvolvement.
Law27:PlayOnPeople’sNeedstoBelievetoCreatea CultlikeFollowing
Mimicisareligiousstructurewithahierarchy,rituals,and requestsforsacrifice.Createacultlikefollowing,andyou willhaveuntoldpoweroveryourfollowers.
Law28:EnterActionsWithBoldness
Hesitationisdangerous.Onlyattemptitifyouaresureofthe courseofaction.Yourdoubtsanduncertaintieswillaffect yourexecution.
Law29:PlanAlltheWaytotheEnd
Planallthewaytotheendandfocusonyourultimategoal. Don’tbeswayedbywishfulthinkingortemptedto improvise.
Law30:MakeYourAccomplishmentsSeemEffortless
Hidetheeffortthatwentintoyouraccomplishments.People willbemoreimpressedbyyourachievementsiftheyseem effortless.
Law31:ControltheOptions:GetOtherstoPlayWith theCardsYouDeal
GetOtherstoPlaywiththeCardsYouDeal:Thebestwayto deceivepeopleistomakethembelievetheyhaveachoice andareincontrol.Inreality,youareincontrol.
Law32:PlaytoPeople’sFantasies
Fantasiesmoreeasilyswaypeoplethanreality.Ifyoutapinto people’simaginations,youcangaintheirtrustandsupport.
Law33:DiscoverEachMan’sThumbscrew
Discoveringandexploitingweaknessescangiveindividuals poweroverothers.Everyonehasaweaknessthatcanbe exploited.
Law34:BeRoyalinYourOwnFashion:Act LikeaKingtoBeTreatedLikeOne
Peopletreatyouthewayyoutreatyourself.Ifyou carryyourselfwithconfidenceanddignity,people willrespectandtreatyouasnecessary
Law35:MastertheArtofTiming
Takeyourtime.Alwaysbepatient,aseverything willcometoyoupromptly.Liveinthemoment.It willtakeyoutogreatheightsofpower
Law36:DisdainThingsYouCannotHave: IgnoringThemIstheBestRevenge
Thelessinterestyoutakeinthingsthatirritateyou, themoresuperioryouseem.Byacknowledging yourenemy,yougivetheirexistencecredibility and,therefore,power
Law37:CreateCompellingSpectacles
Peoplearemorepersuadedbywhattheyseethan whattheyhear.Usestrikingimageryandgrand symbolicgesturestocreateanauraofpower aroundyou.
Law38:ThinkasYouLikebutBehaveLike Others
Inwardly,youcanthinkandbelievewhateveryou want,butoutwardly,itisbesttoblendinand behavelikeothers.
Law39:StirupWaterstoCatchFish
Yougainadecidedadvantageifyoucanangeryour enemieswhilestayingcalm.Itwillrattlethemand putthemoffbalance,givingyoutheupperhand.
Law40:DespisetheFreeLunch
Everythinghasaprice,sobewaryofanythingthat seemsfree.Bewillingtopayyourwayandstay clearofgratitude,guilt,anddeceit.
Law41:AvoidSleepingIntoaGreatMan’s Shoes
Growingupasthesonordaughterofafamous personforcesyoutooutshinetheirpopularity Don’tbeinfluencedbythat,andcreateyourown identity.
Law42:StriketheShepherdandtheSheepWill Scatter
Donotsuccumbtoornegotiatewithtroubles. Neutralizeormakethemirrelevantsotheydon’t multiplyandcauseproblems.
Law43:WorkontheHeartsandMindsofOthers
Togainpower,youmustwintheheartsandmindsof others.Youcanachievethisbyplayingwiththeir emotions,appealingtotheirself-interest,and garneringbroadsupport.
Law44:DisarmandInfuriateWiththeMirror Effect
Bymirroringyouropponents’actionsandwords, youcandisarmthemandinfuriatethem.Reflecting ontheiremotions,interests,andvaluescan accomplishthis.
Law45:PreachtheNeedforChange,butNever ReformTooMuchatOnce
Peoplearecreaturesofhabitandresistchange.If youwanttoimplementchange,dosograduallyand makeitseemlikeagentleimprovementfromthe past.
Law46:NeverAppearTooPerfect
Appearingtooperfectwillmakepeopleenviousand resentful.Itiswisetodisplaydefectsandadmitto harmlessvicesoccasionally
Law47:DoNotGoPasttheMarkYouAimed For;InVictoryLearnWhentoStop
Learnwhentostopandconsolidateyourgains.It willallowyoutomaintainyourpowerandavoid makingmistakesthatcouldjeopardizeyourposition.
Law48:AssumeFormlessness
Beflexible,fluid,andunpredictablesoyour opponentscan’tgetafixonyouandfigureouthow torespond.
ThesearesomeessentiallawsthatthebookThe48 LawsofPowerhastaughtus.Wemusttrytofollow theselawsaswegrowinlife.Doingsoallowsusto createthebestversionsofourselvesandgrow rapidlyasourcareersadvance.



Dr.ParasuramanP,anAssistantProfessorinthe
DepartmentofPharmaceuticalChemistryat RamaiahUniversityofAppliedSciences(RUAS), standsasadistinguishedfigureintherealmof pharmaceuticalchemistry Withanillustriouscareer spanningvariousfacetsofthisfield,hisjourneyisnothing shortofremarkable.Thisarticledelvesintothelifeand workofDr.ParasuramanP.,highlightinghissignificant contributionstotheworldofpharmaceuticalresearch.
Dr.Parasuraman’sjourneyintotheworldofacademia commencedwithhisDoctorofPhilosophydegreefrom AnnamalaiUniversityinChidambaramin2016.This academicmilestonelaidthefoundationforacareermarked byexcellenceanddedication.Hiseducationalqualifications areatestamenttohiscommitmenttohisfield,includinga Master'sinPharmacydegreeandaPostgraduateDiplomain ClinicalResearch.AsaregisteredPharmacistunderthe PharmacyCouncilofIndia,hepossessesthenecessary credentialstodrivepharmaceuticalresearchforward. Moreover,hisdedicationtohisprofessionwas acknowledgedwhenhewashonoredwiththeprestigious “BestResearcherAward”bytheESNResearchGroupin Chennaiin2019.
Dr.Parasuraman’sskillsetisnothingshortofextensiveand impressive.Hisexpertiseincludesdrugdesign,lead optimization,QuantitativeStructure-ActivityRelationship (QSAR),molecularmodeling,ADMEmodeling,structuralbaseddrugdesign,ligand-baseddrugdesign,homology modeling,andpharmacophoreanalysis.Heexcelsinanalog design,andhisproficiencyextendstotheuseofvarious software,includingSchrodingermodules,AutoDock4.1, ArgusLab,SwissPDBviewer,Modeller09,Gaussian09W, SPARTAN,DesignExperttool,andGraphPadPrism.This masteryofsoftwaretoolsenableshimtoconductin-depth researchandanalysis,contributingsignificantlytothe advancementofpharmaceuticalchemistry
Beyondhiscomputationalskills,Dr.Parasuramanpossesses adeepunderstandingoftheoreticalaspectssuchasDensity FunctionalTheory(DFT),MolecularOrbital(MO)analyses ofbondingandspectroscopy,andmolecule-surface interactions.Hisversatilityisfurtherevidentinhis proficiencyinorganicsynthesis,utilizingbothconventional
andmicrowaveirradiationmethods.Hisresearchextends intospectroscopyinvestigations,encompassingmolecular bondinginteractions,chemicalreactivity,andmechanistic insightsoforganicreactions.Furthermore,heiswellversedinanalyticalchemistry,withtheabilitytodevelop methodsusingHigh-PerformanceLiquidChromatography (HPLC)andUVSpectrophotometer.Hisexpertiseeven extendstotheisolationofphytochemicalconstituentsfrom herbalsources.
Dr.Parasuraman’sresearchinterestsareasdiverseasthey areimpressive.Hehasmadesubstantialcontributionsto thefieldsofArtificialIntelligence-baseddrugdiscovery, computer-aideddrugdesign,drugsynthesisusingboth conventionalandmicrowavemethods,formulation optimization,andrarediseases.Hiswide-rangingexpertise extendstothecriticalareasofneurodegenerativediseases andcancer,reflectinghiscommitmenttoaddressingsome ofthemostpressinghealthchallengesofourtime.
Completingthecircleofhisexpertise,Dr.Parasuramanis highlyproficientinpharmacologicalscreening.Hisability toevaluatenaturalandsyntheticcompoundsagainst variousanimalmodelsisacriticalcomponentofdrug discoveryanddevelopment.Thisaspectofhisworkholds promiseincontributingtotheadvancementof pharmaceuticalresearch,withthepotentialtoimpact humanhealthpositively
“Pharmaceutical chemistry is the bridge between discovery and healing, where molecules become the messengers of hope.”

“You’ll not only break the ice, you’ll melt it away with your new skills.” –LarryKing.Inaworldbuzzingwithsocial interactionsreducedtomeretextonscreensandemojis,the profoundimpactofagenuineface-to-faceconversation oftenfeelslikealong-losttreasure.Butwhatiftherewerea guidethatcouldrekindletheflamesofmeaningful communication,offeringacompendiumoftechniquesto notjustconverse,buttodeeplyconnect?LeilLowndes’ book,“HowtoTalktoanyone:92LittleTricksforBig SuccessinRelationships,”appearstoholdthekeytothis revitalization.
Diveintothecaptivatingguide,“HowtoTalktoAnyone: 92LittleTricksforBigSuccessinRelationships,”authored byrenownedcommunicationexpertLeilLowndes.Witha prolificcareerspanningwriting,speaking,andcoaching, Lowndesbringsawealthofexperiencetothetable.Unveil themysteriesofeffectivecommunicationthroughpractical strategiesandpsychologicalinsightsshehascarefully curatedovertheyears.Whetheryou’reanintrovertrefining yourconversationalfinesseoranextrovertshapingyour communicationstyle,thisbookequipsyouwithactionable adviceformemorableinteractions,makingitan indispensabletoolforpersonalandprofessionalgrowth.
Thisbookisdividedintosectionsmentionedbelow:
● 9waystomakeadynamitefirstimpression
● 14waystomastersmalltalk,"bigtalk,"andbody language
● 14waystowalkandtalklikeaVIPorcelebrity
● 6waystosoundlikeaninsiderinanycrowd
● 7waystoestablishdeepsubliminalrapportwith anyone
● 9waystofeedsomeone’sego(andknowwhen NOTto!)
● 11waystomakeyourphoneapowerful communicationstool
● 15waystoworkapartylikeapoliticianworksa room
● 7waystotalkwithtigersandnotgeteatenalive
Joinusonajourneytouncoverthesecretswithinitspages –secretswiththepowertotransformhowweconnectina worldhungryforauthenticcommunication.
Impression
Craftinglastingpositivefirstimpressionshingesonkey strategiesthatprofoundlyshapeinterpersonaldynamics. Amongthese,the“FloodingSmile”standsout—agenuine, welcomingexpressionthatgoesbeyondfleetingsmiles. “StickyEyes,”orprolongedeyecontact,conveysdeep interestandunderstanding.Physicaltouch,likearespectful handshake,forgesimmediatewarmththrough“ThePower ofTouch.”
Psychologicalmirroring—subtlymimickingbodylanguage andspeechpatterns—createscomfort.“TheKiller Compliment,”asincere,specificpraise,boostsself-esteem. Activelistening,withfocusedattentionandthoughtful questions,showsgenuinecuriosity.Maintainingpositivity andhighlightingstrengthsfostersharmony,whilenonverbalcuesenhanceyourroleasaconfident conversationalist.Approachinginteractionsjoyfullyand embracingfungeneratesinfectiouspositivity,leadingto sharedenjoyment.
Masteringthesetechniquesempowersimpactfulinitial impressions,pavingthewayforlastingrelationshipsbuilt onrespectandauthenticity
Masteringeffectivesmalltalkinvolveskeyprinciples. Activelisteningisparamount;peoplelovediscussing themselves,sogenuinequestionsandinterestsarecrucial. Maintainpositivitywithsmiles,eyecontact,and enthusiasmforenjoyableinteractions.Findingcommon ground,whetherinbackgroundsorhobbies,buildsrapport. Authenticitymatters—beingtruetoyourselfprevents insincerity.
Respectisvital,especiallywhenopinionsdiffer Avoid interruptionsorbelittling.Ifconversationstalls,seek assistance;othersmightredirect.Humorlightensthemood, butavoidsoffense.Skillfulstorytellingaddsinterest,if relevant.
Nonverbalcuesmatter.Properposture,eyecontact,anda smilehelp.Whilesharingisimportant,don’tmonopolize. Exploretheotherperson’sexperiences.Endpositivelyby
expressinggratitude.Followingtheseguidelines enhancessmalltalkskillsandstrengthens connections.
3.
VIPsandcelebritiesemanateacaptivatingaura definedbyself-assuranceandgenuineness.Their poiseddemeanorismarkedbypurposefulpoise, directeyecontact,andareadysmilethatexudes approachability
Conversationswiththemarecharacterizedbyopen, friendlygesturesandattentivelistening,showcasing theirauthenticengagement.Theyexudeinfectious passionfortheirpursuitsandpersonallives, underpinnedbyapositiveperspectiveandboundless enthusiasm.Thisauthenticityextendstotheirattire, strikingabalancebetweenstyleandappropriateness, reflectingtheirkeeneyefordetail.Theircommitment towell-beingshinesthroughself-careroutines encompassingnutrition,exercise,andamplesleep.
Notably,theirexceptionalcommunicationskills, characterizedbyclarityandreceptivity,setthem apart.Theyarticulatethoughtswiththoughtfulness andcomprehendothersadeptly,solidifyingtheirrolemodelstatus.VIPsandcelebritiesilluminatethepath toexudingconfidence,authenticity,optimism,and polishedcommunication,establishingaremarkable standardforpoisedandimpactfulinteractions.
4. 6WaystoSoundLikeanInsider
Toeffectivelyconnectwithothers,it’scrucialto integrateinsiderjargonintoyourconversations, displayingaclearunderstandingoftheirworldand fosteringrelatability.Keepabreastofcurrentevents, asdiscussingthelatestnewsdemonstratesyour engagementwiththeworldandcontributesto meaningfuldialogues.Capitalizeonpeople’s inclinationtotalkaboutthemselvesbyasking questionsthatdelveintotheirinterestsand experiences,revealingyourgenuineinterestin learningmoreaboutthem.
Injectinghumorintoconversationscanserveasa powerfultoolforbuildingrapport,thoughit’s importanttostrikeabalancesoasnottoappear
overlyforced.Apositiveandupbeatdemeanorismagnetic, makingothersmoreinclinedtoengagewithyou.By focusingonthepositiveaspectsoflifeandsidestepping complaintsorgossip,you’llnaturallyattractpeople.
Ultimately,authenticityreignssupreme.Attemptingtobe someoneyou’renotiseasilydetectable,sostayingtrueto yourselfisparamount.Embracethesestrategiestoensure youleaveapositiveandlastingimpressiononthoseyou encounter
5.
Masteringtheartofbuildingrapportandforgingstrong connectionsencompassesseveralpivotaltechniques.One suchtechniqueismirroring–thepracticeofimitating anotherindividual’sbodylanguageandexpressions, fosteringasenseofeaseandrapport.Likewise, synchronizingbreathingpatternsgeneratesaprofound feelingofconnectionandbolstersinterpersonalties. Employingidenticalwordsandphrasesastheotherperson furthersolidifiesmutualunderstandingandshared encounters.
Unearthingcommongroundthroughsharedinterestsor experiencesservestocementtheseconnectionsevenmore deeply.Skillfullyincorporatingaperson’snameshowcases activelisteningandgenuinecuriosity.Insuitablecultural contexts,physicaltouchcanalsointensifytheseconnections. Ultimately,aheartfeltsmiletranscendslinguisticbarriers, radiatingwarmthandreliability.Byadroitlyapplyingthese techniques,individualscanelevatetheirinteractions,giving risetorelationshipsimbuedwithsignificance.
Toenhanceself-esteemandcultivatepositiveconnections, severaleffectivestrategiescomeintoplay.Offeringgenuine, specificcomplimentscansignificantlybolsterfeelingsof valueandrecognition.Showingsincereinterestintheir accomplishmentsbyinquiringabouttheirpassionsand achievementsdemonstratesadmirationfortheirendeavors. Grantingleadershiproles,seekingtheirinputoncrucial matters,orprovidingundividedattentioncanmakethemfeel trulysignificant.
Utilizingtheirnameduringconversationsunderscoresyour attentivenessandunderscorestheirimportance.Subtly mirroringtheirbodylanguageenhancesthesenseof
connection.Alight,respectfultouchonthearmor shouldercommunicatesaffectionwithout oversteppingboundaries.Injectinghumorinto interactionsfostersarelaxedatmosphereand elevatestheirmood.
Attentivelisteningandrespectfortheirviewpoint arepivotalinreinforcingtheirself-worth.Active participationindiscussionsshowcasesyour authenticcuriosity.Lastly,freelyexpressingpraise andgratitudewhenwarrantednurturesconfidence andfortifiespositiveemotions.Integratingthese techniqueseffectivelycontributestobolstering someone’sself-esteemandoverallwell-being.
Intoday’sfast-pacedworld,yoursmartphoneisa vitaltoolforeffectivecommunicationand meaningfulconnections.Itsimplifiesarranging meetingswithconcisemessagesproposingtopics, times,andlocations,expeditingresponses,and allowingmessagerefinement.Afterproductive meetings,expressgratitudethroughshorttextsor emails,reinforcingtakeawaysandshowing appreciation.Stayeffortlesslyconnectedby updatingviatext,email,orsocialmedia,keeping othersinformed,andnurturingfutureinteractions.
Yourphoneaidspreparationtoo,asquickonline searchesprovideconversationmaterialbefore meetingnewpeople.Duringdiscussions,it’sa reliablenote-takingtool,capturingkeypoints. Recordingaudioduringpresentationshonesskills, whilefilmingyourselfenhancesnonverbal communication.However,remembertotake breaksforbalance.Setcommunicationboundaries foruninterruptedfocus.Yourphonecanalsomake apositiveimpactbystrengtheningbonds, volunteering,oraidingcharitablecauses, extendingfulfillmentbeyondyourself.Inthis dynamiclandscape,yoursmartphoneisabridgeto efficiency,connection,andpersonalgrowth.
Navigatingsocialsituationsandbuilding connectionsatpartiesrequireseffectivestrategies. Assessroomdynamicsuponarrivaltoidentify
partnersandavoidawkwardness.Proactivelyintroduce yourselftointerestingindividualsforengagingdiscussions. Nonverbalcueslikeopenbodylanguagecommunicate approachability Activelisteningandrememberingdetails demonstrategenuineinterest.Carryingbusinesscards simplifiescontactexchange,maintainingeyecontactenhances engagement.Preparationiskey,consideringtheguestlist, goals,andconnections.
Choosingbetweenminglingandeatingdependsonpriorities. Politelyexcuseyourselffromunenjoyableconversationsfor betterinteractions.Skillfulintroductionshighlightingshared interestsencourageconnections.Engagingconversationsrely onopen-endedquestions,curiosity,andhumor.Post-party, follow-upsexpressappreciationandinterest.Handling awkwardmomentsgracefullyinvolvesconfidentresponses. Implementthesestrategiestoexcelsocially,optimizeparty experiences,andfosterconnections.
Whendealingwithdifficultpeople,it’shelpfultoadoptseveral strategiestomaintainpositiveinteraction.First,mimictheir bodylanguageandtoneofvoicetoestablishrapportandcreate acomfortableatmosphere.Additionally,agreeingwiththeir points,evenifyoudon’tfullyagree,demonstratesattentive listeningandrespectfortheirperspective.Avoidingarguments iscrucial,astheycanescalatetensions;instead,seekcommon groundtofosterunderstanding.Whilepolitenessandrespect shouldbemaintainedregardlessoftheirbehavior,it’s importantnottoengageinconfrontationaleyecontactthat couldprovokeachallenge.
Understandingthathurtfulcommentsfromdifficultindividuals arenotpersonalandrefrainingfromtakingoffensecanhelpin maintainingemotionalcomposure.However,ifaconversation becomesoverlyhostileorunsafe,it’sacceptabletowithdraw fromthesituationtoensurepersonalsafety.Bycombining thesestrategies,individualscannavigateinteractionswith difficultpeopleeffectivelyandmaintainabalancedapproachto communication.
Intheclosingchaptersofthisamazingbook,wegraspthetools towieldconversationasanart.Thisbookunderscoresthat communicationisthevitalthreadconnectinghumanity.With theseinsights,weadvancetowardmasteringsociallandscapes, leavingmeaningfulimprints.Letthiswisdompropelyouintoa realmwhereeveryinteractionisachancetoradiate.Embrace thelanguageofconnection,andwitnessitstransformative abilitytocaptivate,inspire,andforgeenduringbonds.



Dr.SachikoTanakaMorris,aneminentacademicluminary,holdstheprestigious
titleofEmeritusProfessoratSophiaUniversityinTokyo,Japan.Heracademic journeyisatestamenttoherunwaveringcommitmenttolinguisticsand multilingualism.Theyear1984markedapivotalmomentinherlifewhenshewasawarded aPh.D.inLinguisticsfromSophiaUniversity,asignificantmilestonethatpavedthewayfor aprolificcareerspanningoverthreedecades.ThisarticledelvesintothelifeandworkofDr SachikoTanakaMorris,highlightingherremarkablecontributionstothefieldof multilingualismandmultilingualeducation.
Dr.Sachiko’sjourneyinacademiahasbeennothingshortofexemplary.Herassociation withSophiaUniversityasaprofessorandresearcherforover30yearsisatestamenttoher dedicationtotheinstitutionandherfieldofexpertise.Herworkprimarilyrevolvesaround multilingualism,multilingualeducation,andtheacquisitionofsecondlanguages.Theseare fieldsofstudythatareasintricateastheyareimportantinourincreasinglyinterconnected world.
AdefininghallmarkofDr.Sachiko’scareerisherextensivecontributionstothefield.Her bibliographyisatreasuretroveofarticlesandbooksdedicatedtotheunderstandingof multilingualismandthenuancesofmultilingualeducation.Furthermore,sheholdsthe esteemedpositionofeditorofthejournal“Multilingual.”Thisrolereflectsnotonlyher expertisebutalsohercommitmenttosharingknowledgeandadvancingthefield.
Dr.Sachiko’sworkhashadaprofoundimpactontheunderstandingofmultilingualismasa complexphenomenon.Thedepthandbreadthofherresearchhaveshedlightonthe
intricaciesofhowindividualsacquireand utilizemultiplelanguages,andherfindings havebecomeavitalresourceforscholarsand educatorsalike.
Beyondheracademicpursuits,Dr.Sachikoisa staunchadvocateformultilingualeducation. Herconvictionissimplebutpowerful:she firmlybelievesthatallchildren,irrespectiveof theirbackground,shouldhavetheopportunity tolearnmultiplelanguages.Herdedicationto thiscauseextendsnotonlywithintheborders ofJapanbutalsototheglobalstage.Dr. Sachikotirelesslychampionsthepromotionof multilingualeducation,recognizingits transformativepotentialforindividualsand societies.
Inaworldwheremulticulturalismis increasinglyprevalent,multilingualeducation
action.Asadedicatedmemberofthe boardofdirectorsoftheJapanese AssociationofMultilingualismand MultilingualEducation,shebringsher wealthofknowledgetoshapepolicies andpracticesthatcanbenefit multilingualisminJapan.Her involvementwiththeJapanCouncilof Educationfurtherunderscoresher commitmenttoimprovingeducational standardsandopportunities.
Insummary,Dr.SachikoTanaka Morris’scareerisatestamenttothe powerofscholarshipandadvocacy.Her unwaveringdedicationtothefieldsof multilingualismandmultilingual educationhasnotonlyenrichedour understandingofthesesubjectsbuthas alsoledtotangiblechangeintheworld.
“In a globalized world, multilingualism is the key that opens doors to opportunities, connections, and a deeper appreciation of the world's diversity.”
playsapivotalroleinfosteringcross-cultural understandingandcommunication.Dr Sachiko’sadvocacy,throughherresearchand educationalinitiatives,hasplayedacrucialrole intheacknowledgmentofthisneed.Herwork resonateswitheducators,policymakers,and parentswhosharehervisionofnurturing linguisticallydiverseandculturallyenriched generations.
Dr.Sachiko’simpactisn'tconfinedtothewalls ofacademia.Sheactivelyengageswiththe community,channelingherexpertiseand passionformultilingualismintomeaningful
HerimpactisnotlimitedtoJapan;it extendsacrossbordersandcultures, influencingthewayweperceiveand embracemultilingualisminour increasinglyinterconnectedworld.
ThemultifacetedcontributionsofDr. Sachiko,fromherinfluentialresearchto hertirelessadvocacyformultilingual education,haveshapedamoreinclusive andlinguisticallydiversefuturefor generationstocome.Herlegacystands asatestamenttothetransformative powerofeducationandtheenduring influenceofthosewhochampionits noblecause.


Dean's Chair Professor | National University of Singapore
Dr.TanPuaySook,anexpertinthefieldof
architecture,holdsthedistinguishedpositionof Dean’sChairProfessorintheDepartmentof ArchitectureattheCollegeofDesignandEngineering (CDE)oftheNationalUniversityofSingapore(NUS). Hisinfluentialleadershipextendstoseveralkeyroles, includingDirectoroftheCentreforAdvancedStudiesin Architecture(CASA)andCo-DirectoroftheNUS-Keio CUTECenter,acollaborativeresearchhubconnectingNUS andKeioUniversityinJapan.Dr Tan’slifeandwork epitomizeexcellenceandinnovationinarchitectural education,research,andpractice.
Dr.Tan’sexpertiseinarchitecturaldesign,urbandesign,and interactivemediadesignhasearnedhiminternational acclaim.Hehassteerednumerousresearchprojectson diverseandcriticaltopics,suchassmartcities,urban informatics,mixedreality,andhuman-computerinteraction. Hiscontributionsarenotjusttheoretical;theyarepractical andactionable.Hisextensiveportfolioshowcasesover200 publishedpapersinprestigiousjournalsandconferences, firmlyestablishinghimasaleadingresearcherinthefield. Thisrecognitionhasbeenfurthersolidifiedthroughvarious awards,includingtheNUSOutstandingResearcherAward, theNUSYoungResearcherAward,andtheCDETeaching ExcellenceAward,underscoringhisdedicationtothepursuit ofexcellence.
Dr Tan’svisionandinfluenceextendbeyondresearch.He hasplayedapivotalroleintheevolutionofarchitectural educationandpractice,notjustinSingaporebutglobally Hisforesightandcommitmenttoexcellencehaveledtothe establishmentofacademicprogramsandinitiativesatCDE thathaveleftanindeliblemarkonarchitecturaleducation. InitiativessuchastheMasterofArchitecture,theBachelor ofArts(ArchitectureStudies),theDesignIncubation Programme,andtheFutureCitiesLaboratorybearthe hallmarksofhisinnovativethinking.Theseprogramsnot onlyreflecthisdedicationtofosteringthenextgenerationof architectsbutalsohiscommitmenttoshapingthefutureof thearchitecturalprofession.
Dr Tan’sdedicationtoarchitecturalpracticeextendstohis activeinvolvementinprofessionalandcommunity activities.Hiscommitmenttoadvancingtheprofessionis
evidentthroughhisserviceasaboardmemberoftheUrban RedevelopmentAuthority,acouncilmemberofthe SingaporeInstituteofArchitects,andhisroleasajury memberinvariousinternationaldesigncompetitions.These roleshighlighthisdeepengagementwiththearchitectural andurbandevelopmentlandscapeofSingaporeand demonstratehisbroaderimpactonthecommunity.
IntheAsia-Pacificregion,Dr TanPuaySookstandsasone ofthepreeminenteducationleaders,inspiringandshaping thefutureofarchitecturalanddesigneducation.His passionforthefield,creativethinking,andunwavering commitmenttoitsadvancementserveasaguidinglightfor students,researchers,educators,andpractitioners.His legacyisoneofinspiration,motivatingindividualstostrive forexcellenceandmakeameaningfulimpactonsociety throughtheirwork.
Dr Tan’sexceptionalleadershipandprofound contributionshavenotonlyelevatedthestandardsof architecturaleducationandresearchbutcontinueto influenceandtransformthelandscapeofarchitecturaland urbandesigninSingaporeandbeyond.Hislegacyisa testamenttotheenduringimpactthatvisionaryleaderscan haveonthefieldstheytouch,inspiringandshapingthe futureforgenerationstocome.Inaworldwhere architectureplaysapivotalroleinaddressingcomplex urbanchallenges,Dr.Tan’sworkremainsasourceof inspirationforthosewhoseektomakeameaningfuland lastingimpact.
“Architecturespeakstothe soulofacity,whispering talesofhistory,innovation, andthedreamsofgenerations.”





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