“The House Must Be Worth It, Because Cohen Says It Is”
No One Sells More Luxury H omes, Year After Year
#1 In Toronto For Homes Sold $3,000,000 - $40,000,000 Since 2010*
#1 In York Mills Since 1996, Year After Year *
#1 In Forest Hill Since 2022
#1 In Canada For REMAX, 11x Winner
#1 On Google For Luxury Keyword Searches
Top 5 Worldwide for REMAX For The Last Decade
A Greater Digital Following Than Any Other Competitor
$665,224,800
$227,170,000 $106,125,000 $90,658,002
$1,075,845,300
$321,333,000 $193,681,678 $169,083,600
$2,037,680,919
$750,993,678 $518,519,618 $385,860,000
$3,230,665,041
$1,026,078,388 $982,851,395
Why More Sellers Work With Us?
Barry’s Market Insight
Price Validation from Brand Reputation
Specialized Product Knowledge
Custom & Effective Marketing Strategies
Unparalleled Service
Multicultural Team
The Strength Of Three Brands
Client Concierge for Staging & Repairs
Unrivalled Pricing & Negotiation Strategies
Most importantly, We Show Up.
We don’t own lock boxes!
We represent More Sellers than any competitor which allows us to generate More Buyers, more offers, higher prices, and ultimately More Sales!
Our Team
Cohen Homes & Estates is Toronto’s leading real estate team, with over 6 billion dollars in residential real estate transactions in the last 10 years alone . Guided by Barry Cohen’s experience and expertise, we have superior market insights and negotiation skills to gain our clients the advantage they require.
Our talented, multi-cultural team of professionals will elevate your real estate experience by managing every little detail of your sale, safe guarding your interests and providing unparalleled support befitting the Barry Cohen name.
Diana Mendonca Broker
Lance Stoute Broker Of Record
Patricia Sun Sales Representative
Al Pirdavari Sales Representative
Adam Sajjadian Broker
Daniel Reihani Sales Representative
Aaron Luftspring Sales Representative
Margarita Krasnov Sales Representative
Kyle Konopelky Sales Representative
Evelyn Li Broker
Nima Hafezian Sales Representative
Kevin Kaveh Sales Representative
Farzad Ghazi Sales Representative
Nicole Gay Broker
Olga Donchenko Sales Representative
Ashley Correia Sales Representative
Sasha Firestone Sales Representative
Carol Finley Broker
Irina Garanina Sales Representative
Tyler Cohen Sales Representative
Simone Chen Broker
Barry Cohen President/Broker
Nasim Alishahinorani Broker
Nicole Araie Broker
Justin Cohen Broker
Wendy Joffe Sales Representative
Our Exposure
Exclusive Global Network to Cohen Homes & Estates
No other brokerage can offer the massive exposure that Cohen Homes & Estates provides! We have the largest global network without compare. Cohen Homes & Estates partners with REMAX and is the exclusive member of Forbes Global Properties for the GTA.
REMAX’s advantage, across the planet, is miles ahead of the competition, due to a marketing budget that is bigger than all other competitors combined. Positioned as the only real estate company with true global reach.
Forbes Global Properties is an invitation-only membership network of top-tier real estate brokerages. Forbes Global Properties leverages the engaged audience of Forbes to market your property around the world.
We have also cultivated unique partnerships with global luxury portals to aid in broadcasting your listing to the furthest reaches of the globe — and the proof is in the numbers.
Remax Dominates Luxury
When asked to name a real estate brand, REMAX is the name people name first. Whether you’re buying or selling a city penthouse, a waterfront retreat or an equestrian estate, the REMAX network consists of over 140,000 agents who can help open the front door around the globe.
The Global Reach of REMAX
Sotheby’s International Realty
70 Countries
880 Offices
Royal LePage
Century 21
Harvey Kalles Real Estate Ltd.
Chestnut Park Real Estate Ltd.
Right At Home Realty
Sotheby’s
Leading Real Estate Companies of the world (Harvey Kalles).
60 Countries
4,000 Offices
$61,070,232,272
$44,997,128,935
$12,514,170,412
$11,348,419,685
$10,909,589,763
$7,902,419,642
$9,126,424,229
Christie’s International Real Estate (Chestnut Park)
Global.remax.com maximizes our opportunities by reaching interested buyers in 50 languages and 70+ currencies . With an average of over 660,000 listings per month , this global platform provides optimal international exposure and helps generate leads for luxury buyers and investors worldwide.
Strategic Print Advertising, Reports & Media Inquiries
What Makes Forbes Global Properties Unique?
Established in 2020, Forbes Global Properties is the real estate partner of Forbes, one of the world’s most trusted media brands . Cohen Homes & Estates is the exclusive representative for the GTA and cottage country. Leveraging Forbes’ audience and worldwide reach, Forbes Global Properties introduces discerning buyers, sellers, and real estate aficionados to a curated collection of coveted homes around the globe.
No other luxury real estate platform has the same international reach or media power as Forbes . The invitation-only network spans more than 440 locations and comprises approximately 13,000 luxury property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe.
167 million Global monthly 100+ Years in business 6 million Magazine
It’s Where The Affluent Get Their News.
Our exposure through Forbes’ massive global network has proven that our select luxury properties are viewed by an audience that spans all seven continents and is having an impact on our high-end sales.
Barry Cohen President of Cohen Homes & Estates
Unmatched Global Exposure
More Visibility Than Any Brand In The Luxury Real Estate Space
Comparison of aggregate brand mentions across global media publications, digital forums, and social media.
INDUSTRY SHARE OF VOICE
79.9% Forbes / Forbes Global Properties
10.2% Berkshire Hathaway / BHHS
4.4% Sotheby’s/Sotheby’s Int. Real Estate
2.9% Christie’s/Christie’s Int. Real Estate
0.9% Savills
0.8% Coldwell Banker 0.8% Knight Frank 0.2% Engel & Völkers
Source: Meltwater
Print & Digital Marketing
Regardless of the price point, your property deserves the finest marketing. Our in-house marketing team ensures that your property is featured on every platflorm we have available using the very latest print & online marketing strategies, to increase the exposure of your property. The number of qualifi ed subscribers we have, compared to our competition, is one of our keys to success. The result is your property is exposed to a far greater audience than any competitor can offer.
Awarded Best Real Estate Office & Website In Canada!
We have been recognized at the highly regarded International Property Awards, celebrating the highest level of achievement for real estate professionals from around the globe as having the best real estate office and website in Canada.
Our listings are beautifully showcased in high definition on our world-renowned website, attracting clients from around the globe. We are proud to be the exclusive GTA member of a global network of luxury real estate companies called the Global Collective. This elite group of companies cross market their listings around the world.
19,311
Unique User Visits Monthly Average
19.9% Views From Outside Canada
E-Blast Campaigns
We send regular e-blast campaigns, to our 5K newsletter subscribers , that highlight new listings, neighbourhood solds, and key market updates to keep buyers engaged. We also personally reach out to our extensive network of real estate agents , sharing your listing with professionals who may have clients looking for a home just like yours—ensuring strong exposure from day one.
Print Advertising
We reach potential buyers by advertising in more publications than our competitors. We utilize Living Luxe Magazine, Forbes Magazine, Unique Homes and Unique Homes China, Dolce Magazine, Epoch Times, Post City Magazines and more. Through this curated mix of publications, we target potential buyers in the core of the city and beyond.
REAL ESTATE ROUNDTABLE
LIVE EVENT Post City Magazines and the Rotman School of Management join forces to bring together an all-star panel of experts looking at the present and future of real estate in the GTA.
THE BEST OF THE BEST Renowned panelists like Benjamin Tal, Jennifer Keesmaat, Barry Cohen, Brian Gluckstein, Taya Cook, Jennifer Keesmaat and Michele Romanow, offer their unique perspectives on the Toronto residential real estate market.
PODCAST The dialogue from the Roundtable is adapted and developed into a podcast series that will be heavily promoted through web, social and print channels.
WEB SERIES The Roundtable is parsed into eight incredible parts online, uniquely designed for our web readers on StreetsOfToronto.com, reaching over 100,000 unique visitors and 250,000 page views a month.
UPDATED EVERY OTHER MONTH IN POST CITY MAGAZINES
Luxury Property Report
12,000+
& Distributed
Subscribers
This complimentary publication is exclusive to Cohen Homes & Estates, made in-house.
BARRY’S MARKET COMMENTARY
CUSTOM NEIGHBOURHOOD REPORTS
YEAR-OVER-YEAR DATA & UP-TO-DATE NEIGHBOURHOOD STATS
RECORD BREAKING SALES
MOST PRESTIGIOUS LISTINGS IN THE GTA
PRINTED & DISTRIBUTED TO MOST AFFULENT NEIGHBOURHOODS IN TORONTO
FEATURED ON OUR WEBSITE & SOCIAL MEDIA PLATFORMS
Professionally designed direct mail cards and newsletters featuring our listed and sold properties, market stats and market outook. Printed and distributed to the key neighbourhoods in Central Toronto, reaching 14,100+ homes on a weekly basis.
Direct Mail Feature Sheets
Our in-house designers create magazine-style feature sheets and books that are the centre piece for marketing your home. We provide both printed books and digital flip books.
Social Media
Stunning visuals and virtual tours showcase properties to a global audience. We utilize targeted ads to reach buyers with curated, aspirational content that makes each home unforgettable to the right audience.
MORE EYES ON YOUR PROPERTY.
51.7K organic followers
4X
SUBCRIBERS THAN OUR CLOSEST COMPETITORS
9.4K
Subscribers
750K
Average Views
100+ Videos
Online Syndication Partners
Your home will be featured in prominent global media brands including The Wall Street Journal, Robb Report, Unique Homes, MarketWatch, MansionGlobal.com, International MLS, LuxuryEstate.com, Barron’s, Juwai, Haven, James Edition and more! It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, and South America
The IMLS is a Global portal with more than 1,000,000+ listings in 70+ countries in 100+ languages
Our Process
These are the steps we will take with your go-ahead:
Pre-launch Prep
I) PERFECTING YOUR PROPERTY
Presentation is everything. We offer concierge-style services, if needed, from arranging professional staging, decluttering, storage, cleaning , coordinating trusted contractors for repairs to state-of-the-art virtual staging to ensure your property is showcased to its fullest potential.
II) CRAFT YOUR STORY
Our marketing materials and write up will tell the unique story of your residence to create emotion. Our design team produces elegant, magazine-quality books and feature sheets that serve as the centerpiece of your home’s marketing. Available in both beautifully printed editions and sophisticated digital flipbooks , these materials showcase your property with the refinement and impact it deserves, so that buyers remember it.
III) MAKING IT SHINE
Professional photography and videography allow your home’s true character to come forward. We work with the top photographers and videographers in Toronto who capture and highlight the best features of your property so that it is exposed to our massive network.
We arrange for floor plans, surveys and building envelope plans to help buyers visualize the potential, where needed.
Launch
I) ONLINE LAUNCH
Once your home is ready for adoring eyes, with your approval, we will load to MLS, our own award winning website and our exclusive list of syndicate websites.
II) NETWORKING
We do email campaigns and reach out to our buyer and agent network Exclusive agent invitations for previews. Reach out to press and online media for features.
Ongoing Support
I) WE SHOW UP - WE DON’T OWN LOCK BOXES
We are there to close the buyer and their agent!
II) STAYING INFORMED
We provide feedback immediately after the showing. We follow up with the buyer’s agent the next day and relay the feedback if we get it - no feedback is usually feedback.
III) SPREADING THE WORD - PRINT & SOCIAL EXPOSURE
We rely on coordinated digital & print marketing to keep traffic as high as possible. Print positions in publications as per press dates. Direct mail & E-Blast campaigns. Social & Online Ads.
IV) MARKET & STRATEGY UPDATE
After 3-4 weeks on the market, we will meet to discuss market activity and ensure our strategy is on point.
Our Pricing Strategy
What To Consider When Pricing Your Property
The amount of interest that a property generates is at its highest in the fi rst few weeks it hits the market. That is why an informed pricing strategy is important from the very beginning, when the most eyes, ears, and interest is directed towards your home. This is the difference between a home’s seamless sale and it languishing on the market.
MOMENTUM OF MULTIPLE PROMISES TO PURCHASES
Our Pricing Strategy
What To Consider When Pricing Your Property
Exposure is often determined by intelligent and strategic pricing. As you can see from the chart, the percentage of buyers increases when the asking price is at market value. Pricing to an optimal audience not only helps increase interest, but competition on your specific listing.
Asking Price Percentage of Buyers
Though any one can value based on land, bricks and mortar, we should also consider the value of lifestyle.
The Real Estate Staircase
A Winning Price Strategy For A Declining Market
Price below the tread otherwise you could be selling at a basement price!
Our Pricing Strategy and Fees
The sale of your home will always be based on your goals and your timelines. Depending on your objective, this is what we would recommend to get the right price - at the right time - for you:
Accelerated Optimal Aspirational
• Likely 30-Day Sale
• Asking Price Slightly Below Market Value
• Potential For Multiple Offers
• Potential For Over Asking Price
• Market Price Acceptance
• Time Of Sale Likely From 0 To 90 Days
• Chance Of Multiple Offers
• Attracts The Right Buyer
• Not Impossible But May Have To Reprice Below Optimal Price
• More Negotiations
• Longer Time To Sell
• Longer, More Expensive Marketing Period
• May Need To Revisit Price
4.75% Commission
3.75% Double end rate 4-Month Listing Term
5.0% Commission
3.75% Double end rate 6-Month Listing Term
5.25% Commission
3.75% Double end rate 8-Month Listing Term
MLS IS OUR BEST FRIEND,BECAUSE IT BRINGS IN A LOT OF PEOPLE. BUT IT’S ALSO OUR BIGGEST ENEMY BECAUSE IT LEAVES A HISTORY.
167B Owen St 15 Valleyanna Dr 255 Richmond St 7 Tudor Gate
328 Warren Rd
1486 Bathurst St 64 Berkindale Dr
399 Bantry Ave
438 Brookdale Ave
2636A Bayview Ave
37 Rollscourt Dr
$999,000
$3,189,000
$2,950,000
$1,499,000
$749,000
$3,998,000
$5,980,000
$3,280,000
$1,999,000
$3,895,000
$3,298,000
$1,649,000
$649,000
$3,495,000
$2,199,000
$1,795,000
$3,988,000
$3,480,000
$1,495,000
$4,680,000
$2,980,000
$3,980,000
$978,000
$605,000
$8,500,000
$10,750,000
$2,395,000
$1,299,000
$3,000,000
$1,899,000
$1,249,000
$5,290,000
$1,098,000
$2,200,000
$1,499,000
$3,995,000
$695,000
$990,000
$4,875,000
$3,199,000
$7,500,000
$7,380,000
$6,380,000
$3,495,000
$4,698,000
$2,988,000
$2,990,000
$1,199,000
$11,900,000
$659,900
$9,350,000
$599,000
$9,800,000
$2,585,000
$799,000
$7,500,000
$1,198,000
$3,395,000
$2,695,000
$5,800,000
And Some More...
28 Hillhurst Blvd
38 East’s Corners Blvd
14600 Weston Rd
153 Major St
36 Glenorchy Rd
165 Teddington Pk Ave
56 Aldershot Cres
16 Forest Hill Rd
100 York Mills Rd
574 Deloraine Ave
29 Sackville St
25 Denlow Blvd
21 Caswell Dr
213 Southview Rd
126 Muirhead Rd
48 Sharron Dr
55 Stewart St
300 Bloor St E
29 Berkindale Dr
3600 Yonge St
2 Carnwath Cres
128 Roxborough Rd
69 Harrison Rd
114 Wedgewood Dr
110 Charles St
55 Stewart St
218 Blythwood Rd
176 Briar Hill Ave
80 John St
34 Rowanwood Ave
380 Macpherson Ave
116 Holcolm Rd
816 Lansdowne Ave
79 Donegall Dr
19 High Point Rd
126 Muirhead Rd
1486 Bathurst St
67 Stuart Ave
25 Telegram Mews
69 Donegall Dr
226 Emms Dr
69 Dunblaine Ave
78 Bannatyne Dr
30 Nelson St
10 Pinehill Cres
130 Capner Crt
54 Heathcote Ave
10 Frivick Crt
52 Beaverhall Dr
11 Lillian St
70 Roehampton Ave
160 Markwood Lane
222 1/2 Albany Ave
97 Cranbrook Cres
103 Lytton Blvd
52 Elmsthorpe Ave
23 Wycliffe Cres
348 Briar Hill Ave
854 Audley Rd N
39 Bayview Ridge
16 Elkpath Ave
212 Dinnick Cres
1700 Avenue Rd
$2,980,000
$1,089,000
$21,800,000
$2,199,000
$6,800,000
$10,980,000
$2,595,000
$13,990,000
$1,795,000
$2,499,000
$1,129,000
$2,380,000
$3,650,000
$839,900
$849,000
$2,999,999
$1,750,000
$965,000
$4,580,000
$1,560,000
$5,990,000
$999,000
$7,500,000
$3,750,000
$699,000
$1,895,000
$3,680,000
$2,245,000
$2,695,000
$1,199,000
$795,000
$1,649,000
$675,000
$2,495,000
$25,000,000
$849,000
$859,000
$3,750,000
$798,000
$3,500,000
$599,000
$2,995,000
$6,500,000
$1,798,000
$799,900
$7,800,000
$6,500,000
$1,749,900
$2,490,000
$899,000
$638,000
$2,280,000
$1,789,000
$2,588,000
$10,900,000
$5,498,000
$5,380,000
$4,498,000
$799,000
$11,900,000
$2,995,000
$4,750,000
$3,490,000
38 York Rd
88 Grandview Way
47 Beaverhall Dr
2727 Yonge S
59 East Liberty St
38 Thelma Ave
SOLD IN 2021
251 Old Yonge St
32 Hillhurst Blvd
45 Thornridge Dr
500 St Clair Ave
100 Antibes Dr
151 Avenue Rd
191 Montclair Ave
50 Mathersfield Dr
28 Broadleaf Rd
7 Shady Oaks Cres
101 Erskine Ave
28 Black Cherry Cres
11 Whitman St
119 Forest Heights Blvd
221 Forest Hill Rd
183 Wellington St
208 Lord Seaton Rd
5 Berkindale Cres
25 Richmond St E
5168 Yonge St
72 Fairway Heights Dr
277 Arlington Ave
187 Dunvegan Rd
228 Coldstream Ave
2636A Bayview Ave
346 Merton St
1 Post Rd
22 Truman Rd
30 Browside Ave
18 Harbour St
67 Forest Hill Rd
2693 Bayview Ave
31 Glenayr Rd
32 Beechwood Ave
67 Old Colony Rd
434 Bedford Park Ave
47 Daneswood Rd
347 Wycliffe Ave
12 Talwood Dr N
501 St Clair Ave W
85 The Bridle Path
132 Black Cherry Cres
54 East Liberty St
47 Old Colony Rd
8 Hilderbrand Crt
2958A Bayview Ave
29 Blyth Dale Rd
48 Fairmeadow Ave
45 Gordon Rd
9 Berkindale Cres
215 Old Yonge St
35 Saranac Blvd
8 Tannery Crt
117 Black Cherry Cres
41 Saintfield Ave
447 Walmer Rd
$7,995,000
$499,900
$3,285,000
$2,825,000
$868,000
$1,998,000
$3,485,000
$2,895,000
$4,499,000
$950,000
$599,900
$1,295,000
$5,380,000
$3,750,000
$1,928,000
$5,800,000
$869,900
$649,900
$3,999,900
$4,499,999
$6,995,000
$3,850,000
$2,998,000
$6,998,000
$1,228,000
$1,998,000
$5,895,000
$1,199,000
$13,500,000
$7,880,000
$2,625,000
$1,599,900
$4,150,000
$6,500,000
$7,995,000
$799,000
$5,000,000
$3,880,000
$8,480,000
$2,880,000
$8,880,000
$2,495,000
$10,000,000
$1,880,000
$2,150,000
$1,080,000
$23,000,000
$559,900
$889,900
$7,500,000
$749,900
$1,950,000
$5,998,000
$2,790,000
$5,995,000
$4,995,000
$7,999,000
$499,000
$1,649,000
$599,900
$6,980,000
$795,000
262 Senlac Rd
3 Deering Cres
76 Ben Machree Dr
1 Big Pine Rd
13 Brentwood Ave
21 Benson Dr
20 Blaine Dr W
16 Oxbow Rd
17 Barclay Rd
4 Montressor Dr
179 King High Dr
1171 Queen St W St
97 Owen Blvd
49 York Mills Rd
185 Cortleigh Blvd
229 Euclid Ave
246 Pine Valley Cres
210 Glengarry Ave
9 Chieftain Cres
20 Minowan Miikan Lane
21 Nelson St
12 Hedgewood Rd
288 St Clair Ave W
48 Cadorna Ave
106 Lord Seaton Rd
460 Adelaide St E
281 Glengrove Ave W
11 Yewfield Cres
1 Whitaker Way
377 Madison Ave
206 The Bridle Path
3 Old English Lane
143 York Mills Rd
72 The Bridle Path 10 Mill St
315 Mcclellan Way
8 Hilderbrand Crt
196A Dunblaine Ave
8588 First Line 23 Vernham Crt 1030 King St W 530 St Clair Ave 205 The Bridle Path 22 Beaverhall Dr SOLD IN 2020 423 Walmer Rd 55 Leacroft Cres 42 York Downs Dr 26 Beechwood Ave 21 Balmuto St 2464 Bayview Ave
