Advocate Toolkit
THANK YOU FOR BEING A MAKE YOUR MARK ADVOCATE.
This is YOUR MOMENT to Make Your Mark for Babson!
Join the Babson community from Wednesday, October 15 until Thursday, October 16 midnight EDT for Make Your Mark. We invite alumni, parents, students, faculty, staff and friends to seize the moment and help fund scholarships, student resources, academic innovation, and more
You can participate by making a gift to any area of campus important to you and by becoming an advocate and spreading the word about this annual event to your own Babson community It’s an easy but important way to support the College
Thanks for Making Your Mark for Babson!
Sign Up and Get Started
Become An Advocate
Getting started is simple, just complete these two quick steps:
1.) Register to create an account or log into GiveCampus
*New users will receive an email from GiveCampus to confirm their registration.
2.) Scroll down to the "Advocates" section at the bottom of the page.
Here you will find links to share the campaign on social media with a unique link that will track the number of clicks, gifts, and dollars you generate.
Need
Start Sharing!
Use Your Custom Link
While logged into GiveCampus, utilize the social media buttons to share posts using your custom link. Alternatively, click the "Copy" button to copy your custom URL. Make sure to always use your custom link while signed into GiveCampus to track your advocacy efforts and receive credit for your hard work!
Post to Social
Share the campaign with your social media network encouraging them to donate. Get creative and make your message compelling — you can even add a custom video!
Watch Your Support Grow
Access your Advocacy Dashboard anytime in the sidebar Keep track of the clicks and gifts generated by your custom link, along with a running total of the amount you've raised for your impact area!
Sample Content
Create your own caption, or use one of the options below.
Facebook/LinkedIn
TIP: Personal outreach is the most effective way to inspire others. In addition to social media, you can email, text, and call your friends too!
This is the moment to Make Your Mark! Join me by making a gift and spreading the word about the area on campus that means the most to you #MYM2025 [Insert Your Custom Advocate Link]
It’s time to Make Your Mark! In just 48 hours, your generosity can profoundly impact the lives of our students and faculty. Discover how you can make an impact by visiting [Insert Your Custom Advocate Link] #MYM2025
Instagram (add your advocate link to your bio)
This is the moment to Make Your Mark! I’m supporting the Babson experience through [Insert Cause]. Visit babson edu/makeyourmark to learn more and make your gift today #MYM2025
More Social Media
Sample Messaging
Make these your own, these are just to get you started!
This is your moment to make your mark. Support Babson and shape the future. #MakeYourMark Our moment. Babson’s future. Let’s build it together. #MakeYourMark Your Babson journey started with a moment Now it’s your turn to give one back #MakeYourMark From student to changemaker this is your moment to give back #BabsonAlumni #MakeYourMark
If you gave to a specific fund:
I made my mark for [fund or impact area of your choosing] Join me in supporting Babson College during Make Your Mark. #MYM2025
Text Message/ Direct Message
It’s time for Make Your Mark! Will you join me in supporting this fundraising effort? [Insert unique link] Hi [person’s name], It’s Make Your Mark and I’m taking a moment to support the Babson student experience Would you consider joining me? [Insert your unique link]
If you gave to a specific fund:
It’s Make Your Mark! I invested in [fund of your choice], will you support them too? [Insert unique link] Hi [person’s name], It’s Make Your Mark and I’m supporting [fund of your choice]. Would you consider joining me? [Insert unique link]
Dear [first name],
October 15 - 16 Babson is hosting Make Your Mark. I’m asking you to join me in supporting the area of the College that means the most to you We are counting on the Babson network to seize this moment and help the areas they love thrive We want to build on the momentum of being ranked the #1 alumni network in the United States by LinkedIn and maintain our ranking of being #1 in entrepreneurship 32 years running!
Please join me through your support of any amount and share Make Your Mark on your social media platforms using the hashtag #MYM2025
Go Babo!
[Your Name, Class of XXXXX]
HOW TO MAXIMIZE YOUR IMPACT
Make Your Gift
Start off strong by making a gift using your own custom advocate link. Once you are done, make a post to share that you've invested in Babson for Make Your Mark to inspire others to do the same.
Use Matches and Challenges
You have the option to propose your own match or challenge or explore existing matches and challenges that align with your impact area. Amplify your impact by leveraging these additional dollars.
Share Your Babson Pride
Use your unique link to spread the message across all your social media channels and consider including the reason you give in your caption. Remember, you can go beyond social media and ask friends to make a gift by emailing or texting them the link too!
Create a Plea Video
Record a brief video using your smartphone, expressing your enthusiasm for investing in Babson during Make Your Mark and encouraging others to join in. A personal video message is a powerful way to showcase your impact area and persuade friends to rally behind your cause.
