The Bonnie Smith Group

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OVER $190 MILLION SOLD SINCE 2022

Where Experience Meets Dedication

Bonnie Smith Group’s mission is to turn big real estate decisions into confident moves through smart strategy, data-driven insight and concierge-level service for every client.

Bonnie Smith Group

Theresa Adams REALTOR®

Bonnie H. Smith

Team Lead & REALTOR®

Haley Lenker Operations Manager

Kathryn Gilbert REALTOR®

Specializing in North Atlanta real estate, the Bonnie Smith Group is a top-producing team with Atlanta Fine Homes Sotheby’s International Realty.

Bonnie Smith is a fourth-generation Atlantan and Team Lead of the Bonnie Smith Group.

With more than a decade of experience and a deep knowledge of North Atlanta, she is known for her hands-on service, high-impact marketing and data-driven approach. Her background in marketing and advertising for Fortune 500 brands gives her clients a real advantage, strengthened by the global reach of Atlanta Fine Homes Sotheby’s International Realty. Clients describe her as warm, focused and deeply committed. Many say she treats them like family, including one who shared that working with Bonnie simply “felt like home.”

SOTHEBY’S INTERNATIONAL REALTY®

ATLANTA FINE HOMES

SOTHEBY’S INTERNATIONAL REALTY

What differentiates us?

BONNIE SMITH GROUP

Global Exposure

Sotheby’s International Realty® is the only truly global real estate brand, distinguishing itself from others that simply have a luxury division. Built on the centuries-long prestige of Sotheby’s auction house, the brand carries an unmatched heritage. Our reputation is your advantage, giving the homes we represent the best in class exposure they deserve. As the #1 most profiled luxury real estate brand in the news, we deliver credibility recognized worldwide.

WORLDWIDE DISTRIBUTION AND VISIBILITY

Once your home is showcased on sothebysrealty.com, it is seamlessly distributed across a curated selection of leading websites, ensuring maximum visibility. With 33 million annual visits and availability in 15 translations, we capture the global online market share.

1,110 OFFICES WORLDWIDE

26,100 SALES ASSOCIATES WORLDWIDE

84 COUNTRIES & TERRITORIES

$157 Billion

GLOBAL SALES VOLUME, 2024

The Sotheby’s International Realty brand also creates exclusive content featuring global properties across multiple social media platforms, engaging with more than one million followers each day. Together with Sotheby’s International Realty, we craft and share curated content for those who appreciate fine living and leverage targeted campaigns to reach the web’s most sophisticated buyers. Video is a cornerstone of this strategy, and the Sotheby’s International Realty award winning YouTube channel has more views and subscribers than any other real estate brand.

ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY

No. 1 Brokerage in Metro Atlanta

NORTH FULTON AND SOUTH FORSYTH HOME SALES

BUCKHEAD AND INTOWN HOME SALES

BROOKHAVEN AND SANDY SPRINGS HOME SALES METRO ATLANTA LUXURY HOME SALES, $1M+

METRO ATLANTA LUXURY HOME SALES, $3M+

METRO ATLANTA NEW CONSTRUCTION

Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of Jenny Pruitt and David Boehmig. As the exclusive Sotheby’s International Realty affiliate in metro Atlanta, we are locally owned and family-operated, guided by a servant-first commitment to our clients and community. Our reputation as the city’s premier brokerage is built on service, integrity and results. With a best-in-class 7:1 staff-to-advisor ratio, including dedicated marketing professionals, we provide personalized support designed to elevate every client experience. Exclusively represented by full-time, proven advisors, Atlanta Fine Homes

Sotheby’s International Realty delivers unmatched expertise and the highest standard of service.

$4.3B

3,816

1,097

106

Accolades & Designations

No. 1 Small Team, Volume, North Atlanta, 2023-2025

No. 2 Small Team, Volume, Company-Wide, 2025

Top Performer, Company-Wide, 2016-2025

ATLANTA FINE HOMES SOTHEBY’S INTERNATIONAL REALTY

Top 5%, Individual Volume & Units, 2016-2025

ATLANTA REALTORS® ASSOCIATION

Top 1.5% Teams Nationwide, Sides + Volume

REALTRENDS VERIFIED 2025

When you choose the Bonnie Smith Group, you are choosing a team whose commitment to excellence has been consistently recognized in the real estate industry. These honors reflect the dedication, expertise and results we bring to every client relationship. What this means for you is trusted guidance, confidence in your home’s pricing and marketing strategy, and peace of mind knowing your goals are in the hands of a proven team.

Our experience and reputation allow us to navigate the market on your behalf so you can move forward with ease and assurance.

MEDIA

& EDITORIAL HONORS

Best OTP Team, Modern Luxury Interiors Magazine, 2025

Top Performing Agents, $20M+ Club, The Atlantan Magazine, 2025

Real Estate All-Stars, Atlanta Magazine, 2021-2025

Best of North Atlanta, Appen Media:

Best REALTOR®, Runner-Up, 2024 + 2025

Best Real Estate Team, Runner-Up, 2025

CREDENTIALS & PROFESSIONAL AFFILIATIONS

Certified Pricing Strategy Advisor (PSA)

Accredited Luxury Home Specialist (ALHS)

National Association of REALTORS® (NAR)

Georgia Association of REALTORS® (GAR)

Atlanta REALTORS® Association (ARA)

Working with Sellers

PROPERTY EVALUATION, PRICING STRATEGY + UNDERSTANDING YOUR GOALS

Expert pricing strategy based on local market conditions and recent sales of comparable properties. We are a Certified Pricing Strategy Advisor and highly skilled at determining all the factors that will constitute list price.

MARKET PREP

Our team provides a detailed list of ROI-focused recommendations to position your home to sell for the highest amount possible in the shortest amount of time. We have an extensive list of business partners and resources to support this process and make it as hassle-free as possible.

LUXURY MARKETING PLAN

Tailored marketing approach, regardless of price point, including high-quality photography, videography, marketing collateral by a graphic designer and staging services, both physical and virtual. Listed on highend partner platforms, social media and international real estate networks to attract more qualified buyers.

NETWORKING + PRIVATE SHOWINGS

Use of industry connections to find potential buyers, arrange showings, broker lunches and exclusive events.

NEGOTIATION + OFFERS MANAGEMENT

Skilled negotiation to maximize the sale price and terms, guiding sellers through multiple offers if necessary.

VENDOR CONNECTIONS

Vetted industry experts to help with inspections, appraisals, repairs, closing and more.

DUE DILIGENCE ENDS

Negotiations have ended and your home is officially under contract.

TRANSACTIONAL SUPPORT

Management of all paperwork, inspections and legal requirements to ensure a seamless and efficient transaction.

CLOSING PREPARATION

Assistance with final sale steps, coordinating with the buyers’ agent to ensure a successful close.

Market Intelligence & Technology Advantage

STRATEGIC DECISIONS, POWERED BY DATA AND TECHNOLOGY

Bonnie Smith Group treats pricing and positioning as strategy, not guesswork. We combine deep local expertise with predictive analytics and modern technology so your home enters the market with intention and confidence.

PREDICTIVE, NOT REACTIVE

Our analysis goes beyond recent sales. We study:

• Neighborhood momentum and buyer demand

• Supply levels and time on market for similar homes

• Buyer behavior, search patterns, and price sensitivity

This allows us to position and price your home for current conditions and emerging demand.

SEEING THE MARKET CLEARLY

We use visual tools such as heat maps and neighborhood analytics to show:

• Where buyers focus their searches

• How quickly nearby homes secure contracts

• How your home sits within the competitive set

You see the full picture and make decisions with clarity.

TECHNOLOGY THAT EXTENDS YOUR REACH

Once we finalize the strategy, we amplify it with:

• AI-informed ad targeting to reach likely buyers

• Smart placement across key digital platforms

• Ongoing optimization driven by performance data

Your home reaches the right buyers at the right moment in their search.

REAL-TIME INSIGHT, HUMAN GUIDANCE

We monitor activity and feedback in real time and respond with:

• Rapid follow-up to interested buyers and agents

• Strategic adjustments to pricing or positioning when needed

• Clear communication about what the numbers indicate

Custom concierge‑level service isn’t a luxury. It’s a smart investment.

A TURN-KEY, LOW-STRESS EXPERIENCE

Selling a home isn’t just about listing it—it’s about preparation, strategy and execution. We coordinate all of the pre-sale details—repairs, updates, staging—and then continue guiding you through marketing, showings, negotiation and closing. Think of us as your project manager and advocate, focused on maximizing value while minimizing stress. Our mission is to polish every detail, ensuring your home stands out and attracts more showings and offers, resulting in the highest possible sold price.

WHY IT WORKS

• Higher sale prices and a strong ROI. Professionally prepped homes typically sell for 5–10% more, and strategic upgrades often return 2-3x the initial investment.

• Shorter days on market. Buyers are drawn to turn-key properties, reducing days on market and giving you negotiation leverage.

WHAT’S INCLUDED

• Pre-listing audit and strategy. We identify cost-effective, ROI-based improvements and create a plan to maximize your home’s appeal.

• Full project management. Our team will help recommend and coordinate any contractors such as painters, packers, junk removal, etc.

• Staging and design. Professional staging and styling ensure each space photographs beautifully and resonates with today’s buyers.

• High-impact media and marketing. HDR photography, drone videography, 3D/virtual tours, and our AI-enhanced marketing suite deliver compelling online and offline exposure.

• Guidance through negotiations and closing. Our concierge service doesn’t stop at the listing launch; we manage showings, collect feedback, negotiate offers and coordinate inspections and repairs through closing.

PEACE OF MIND

By entrusting us with the entire process—from initial preparation to final paperwork—you can move forward with confidence, knowing every detail is being handled by professionals focused on your best outcome.

We Don’t Just Sell Homes. We Set Records.

Our proven marketing strategy, local expertise and negotiating skills consistently deliver top-dollar results.

1199 Jennifer Oaks Drive • Alpharetta

Sold for 19% more than it did just nine months prior with the right strategy, timing and presentation.

4530 Hawthorne Court • Milton

Sold for $165K over asking in three days, with multiple offers and a record-setting result.

Proof that full market exposure works.

315 North Court • Milton

Sold for $1.15M in a neighborhood where homes had never sold above $700K. We redefined the market.

1425 Rolling Links Drive • Milton

Under contract in four days over list price, a clear example of how precise pricing and broad exposure create momentum.

Case Study

645 Briars Bend

ALPHARETTA, GEORGIA 30004

645 Briars Bend sold in just 5 days and closed at $975,000, setting a new sales record in Brierfield. Each point represents a closed sale, with the highlighted point indicating 645 Briars Bend.

Days on Market

| LAST 24 MONTHS

Brierfield Sold Prices

Thoughtful staging elevated the overall presentation of the home, emphasizing functionality and flow throughout. These updates created a stronger first impression and supported confident buyer engagement.

Exclusive & Superior Exposure

Locally, your home will be showcased across Atlanta Fine Homes Sotheby’s International Realty’s social media channels. In addition, the Bonnie Smith Group invests in a dedicated social media company to create posts, reels and videos that spotlight listings across all platforms.

Your property will be introduced through oversized postcards mailed directly to our established sphere of influence, ensuring immediate visibility among local contacts. Additionally, professionally designed brochures provide buyers with a polished takeaway as they tour the home.

The Bonnie Smith Group advertises our listings in premier local and regional publications reaching 150,000+ readers across print and digital. Your listing will appear in monthly advertisements in the Appen newspapers, including the Milton Herald and Alpharetta-Roswell Herald. Additional reach comes through advertisements in Modern Luxury publications such as Interiors and The Atlantan.

Atlanta Fine Homes Sotheby’s International Realty has exclusive advertising partnerships with many of the world’s most respected media powerhouses, including several industry-first partnerships that allow our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on exclusivity, trail-blazing technologies, strategic positioning, social traffic drivers and video content integration, our marketing plan solidifies our position as the leader in real estate worldwide.

90 Day Marketing Plan

LISTING YOUR PROPERTY

Strategic MLS exposure: Your home is listed with First Multiple Listing Service (FMLS), reaching over 33,000 Metro Atlanta agents, and Georgia Multiple Listing Service (GAMLS), reaching more than 28,000 agents statewide for maximum visibility.

Signature visual storytelling: Professional photography, including drone footage, plus custom video and/or a 3D tour to highlight your home’s best features and lifestyle.

Branded signage and print collateral: A custom wooden yard sign and a professionally designed printed brochure that reflect the Bonnie Smith Group and Atlanta Fine Homes Sotheby’s International Realty brands.

Staging and valuation support: Complimentary staging and/or design consultation with a professional stager, and the option of a pre-listing appraisal with a reputable local appraiser when appropriate.

ADVERTISING LOCALLY & ONLINE

Introducing postcards to your sphere and community: Oversized “Introducing” postcards mailed to a carefully selected sphere of influence to create early buzz and word-of-mouth momentum.

Premier local web presence: Featured on the award-winning AtlantaFineHomes.com, where your listing price can be viewed in more than 50 currencies with full site translation into multiple languages for international buyers.

Sotheby’s International Realty digital reach: Showcased across Atlanta Fine Homes Sotheby’s International Realty social media channels for additional premium exposure.

Showcased on thebonniesmithgroup.com: All listing media is beautifully and cohesively presented on thebonniesmithgroup.com, creating a polished, central hub for buyers and agents.

Bonnie Smith Group–funded social media campaigns: Paid and organic social media campaigns managed by our team to showcase your home across key platforms through posts, reels and videos.

ADVERTISING GLOBALLY

Global eGallery exposure: Placement in the Sotheby’s International Realty eGallery, digitally displayed in Sotheby’s International Realty offices and Sotheby’s auction house salesrooms around the world, putting your home in front of an affluent, highly qualified audience.

Worldwide syndication: Syndication to leading global real estate and media websites such as SothebysRealty.com, The Wall Street Journal, Juwai, Nikkei and other premier platforms, generating extensive impressions annually across an international buyer pool.

AGENT & BUYER OUTREACH

Deep local networking: Promoted through Bonnie Smith Group’s extensive local networking groups, including top North Atlanta agents across brokerages, neighborhood and community pages, and long-standing community connections.

Targeted agent eBlasts: “Introducing” eBlasts distributed to the Atlanta Fine Homes Sotheby’s International Realty agent database (approximately 7,000–10,000 Atlanta-area agents).

Selective print advertising: Occasional placement in Metro Atlanta’s premier local publications when appropriate for your property and price point.

Broker events and public open houses: Broker open luncheons promoted via eBlast and FMLS, plus public open houses promoted with signage and across multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, GAOpenHouses.com, Zillow.com and Trulia.com.

SHOWINGS & FEEDBACK

Thoughtful, scheduled showings: Showings are conducted by appointment, prioritizing qualified and motivated buyers to protect your time and maintain your home’s condition.

In-home feature highlighting: Special feature cards are placed throughout the property to call attention to upgrades, smart home features, energy efficiencies and unique details a buyer might otherwise miss.

Ongoing agent-to-agent communication: We actively network with the agent community throughout the showing process to keep your property top of mind and to encourage constructive, candid feedback.

Transparent reporting and strategy refinement: You receive updates on market changes, marketing efforts, showing activity and buyer feedback on an ongoing basis. Together, we review this information and refine pricing, positioning and marketing as needed to keep your home competitive throughout the 90-day plan.

Community Involvement & Giving Back

Crabapple Market

Milton Business Council

Alpharetta Business Association

Greater North Fulton Chamber of Commerce

BLOOM – Milton Chapter

Rally Foundation for Childhood Cancer Research

Northwestern High School

Milton High School

Client Testimonials

”Working with the Bonnie Smith Group to sell our house and purchase our new property was an absolute pleasure, and we couldn’t be happier with the results. From the very beginning, they impressed us with their unwavering attention to detail, leaving no stone unturned when it came to preparing our home for sale. Their expert eye for staging and presentation transformed our house, and we believe it played a significant role in the swift sale.

The team’s knowledge of the real estate market is second to none. They guided us through the intricacies of both selling and buying with confidence and clarity. We purchased a large acreage property that required extensive due diligence, and we couldn’t have done it without them! They knew all the right steps and connected us with the right people to ensure the process went smoothly. Throughout the journey, the team was always there for us, promptly responding to our questions and concerns. Their excellent communication skills and dedication ensured that we were well-informed every step of the way, fostering a sense of trust that is invaluable in real estate transactions.

We are now happily settled in our new property, and we owe it all to the Bonnie Smith Group. We wholeheartedly recommend them to anyone looking to sell or buy property. Thank you for making this journey memorable and for helping us find our new home!”

- Michael & Brooke, Buyer & Seller

“Bonnie and her awesome team worked tirelessly to sell our home. Their marketing was constant and far-reaching to potential buyers worldwide. Bonnie and her team were available around the clock, seven days a week. With unlimited energy, the Bonnie Smith Group was professional, hardworking, determined and dedicated. Their vast experience was evident from the first day to closing. We will always refer them to friends whether buying or selling.” - Ron Wallace, Seller

“The Bonnie Smith Group was exceptional. I cannot imagine how any other REALTOR® could have guided the process better and obtained a higher price than they did. From directing the home improvements that needed to be made prior to listing to recommending contractors (great quality work at reasonable prices) to high-quality staging to great marketing to negotiating the best dealevery step was done with excellence. Whenever I had questions, the Bonnie Smith Group was quick to respond. They had multiple showings for my home planned even before the house was formally listed. The listing (photography, video, description, etc.) was top-notch, making my home look amazing on the online sites. In addition to being the best at what they do, the Bonnie Smith Group are nice, friendly people that are great to work with. I can’t recommend them highly enough.” - Ralph Solarski, Seller

“The Bonnie Smith Group is AMAZING! They are experienced, knowledgeable, friendly, and easy to like. They are the best agents I have worked with after many personal and commercial real estate closings. The team is organized, attentive, and VERY fast to respond. Their knowledge and experience make them invaluable when looking for or selling your property. I would HIGHLY recommend the Bonnie Smith Group as REALTORS® to anyone. You will not be disappointed.”

- Jennifer and Chad K., Seller

“The Bonnie Smith Group is a wonderful real estate team. They are extremely knowledgeable and a joy to work with. We are so glad we chose to hire them when it was time to sell our family’s horse farm. They were there to guide us every step of the way, including updating, staging, and overcoming any challenges during the selling process. We needed a team that could juggle all of these pieces and recommend contractors who could make our move and sale seamless. The Bonnie Smith Group was able to provide all of these services and more. They really went the extra mile to make sure everything went smoothly. I highly recommend them to anyone who is selling their home or property.”

- Sara Barnes, Seller

“The Bonnie Smith Group went above and beyond for us! They handled the purchase of our new home as well as the sale of our old home. I would actually go through the whole thing all over again if I knew Bonnie and her team were going to handle it all. From staging, to painters and repairmen, they had all the resources we needed to sell our house in TWO days and get a full price offer, as well as an offer well above the sales price. They did it all with a smile on their face and always had our best interest at heart. There is no one I would trust more than Bonnie and her team when buying or selling a home!”

- Alden & Travis Reding, Buyer & Seller

For more five-star reviews visit thebonniesmithgroup.com/testimonials

Milton

Highest Recorded Sale in Milton in 2025 • 13090 Freemanville Road Sold for $7,250,000 • Seller

Next Steps

Your Custom Go To Market Plan

1. Schedule a Confidential Consultation

Reach out to us to book a no-obligation pricing consultation. We’ll listen to your goals, review your property, and share a customized market analysis.

2. Receive a Tailored Preparation Plan

Based on your needs, we’ll provide a detailed roadmap—staging recommendations, repairs or improvements, and a timeline that fits your schedule. You decide how hands-on we are.

3. Sign the Listing Agreement

Once you’re ready, we’ll formalize our partnership and begin coordinating professional photography, videography and all marketing materials.

4. Launch Your Listing with Confidence

Our concierge service handles every detail—from scheduling showings to negotiating offers. You’ll receive real-time updates and strategic advice at every stage.

5. Celebrate Your Success

Our relationship doesn’t end at closing. We’ll stay in touch, answer questions and be there for your next move, whether you’re upsizing, downsizing or investing.

READY TO BEGIN?

Contact us today to schedule your consultation. We look forward to turning your goals into a successful sale.

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