90-Day Marketing Plan
LISTING YOUR PROPERTY
Strategic MLS exposure: Your home is listed with First Multiple Listing Service (FMLS), reaching over 33,000 Metro Atlanta agents, and Georgia Multiple Listing Service (GAMLS), reaching more than 28,000 agents statewide for maximum visibility.
Signature visual storytelling: Professional photography, including drone footage, plus custom video and/or a 3D tour to highlight your home’s best features and lifestyle.
Branded signage and print collateral: A custom wooden yard sign and a professionally designed printed brochure that reflect the Bonnie Smith Group and Atlanta Fine Homes Sotheby’s International Realty brands.
Staging and valuation support: Complimentary staging and/or design consultation with a professional stager, and the option of a pre-listing appraisal with a reputable local appraiser when appropriate.
ADVERTISING LOCALLY & ONLINE
Introducing postcards to your sphere and community: Oversized “Introducing” postcards mailed to a carefully selected sphere of influence to create early buzz and word-of-mouth momentum.
Premier local web presence: Featured on the award-winning AtlantaFineHomes.com, where your listing price can be viewed in more than 50 currencies with full site translation into multiple languages for international buyers.
Sotheby’s International Realty digital reach: Showcased across Atlanta Fine Homes Sotheby’s International Realty social media channels for additional premium exposure.
Showcased on thebonniesmithgroup.com: All listing media is beautifully and cohesively presented on thebonniesmithgroup.com, creating a polished, central hub for buyers and agents.
Bonnie Smith Group–funded social media campaigns: Paid and organic social media campaigns managed by our team to showcase your home across key platforms through posts, reels and videos.
ADVERTISING GLOBALLY
Global eGallery exposure: Placement in the Sotheby’s International Realty eGallery, digitally displayed in Sotheby’s International Realty offices and Sotheby’s auction house salesrooms around the world, putting your home in front of an affluent, highly qualified audience.
Worldwide syndication: Syndication to leading global real estate and media websites such as SothebysRealty.com, The Wall Street Journal, Juwai, Nikkei and other premier platforms, generating extensive impressions annually across an international buyer pool.
AGENT & BUYER OUTREACH
Deep local networking: Promoted through Bonnie Smith Group’s extensive local networking groups, including top North Atlanta agents across brokerages, neighborhood and community pages, and longstanding community connections.
Targeted agent eBlasts: “Introducing” eBlasts distributed to the Atlanta Fine Homes Sotheby’s International Realty agent database (approximately 7,000–10,000 Atlanta-area agents).
Selective print advertising: Occasional placement in Metro Atlanta’s premier local publications when appropriate for your property and price point.
Broker events and public open houses: Broker open luncheons promoted via eBlast and FMLS, plus public open houses promoted with signage and across multiple platforms, including AtlantaFineHomes.com, SothebysRealty.com, GAOpenHouses.com, Zillow.com and Trulia.com.
SHOWINGS & FEEDBACK
Thoughtful, scheduled showings: Showings are conducted by appointment, prioritizing qualified and motivated buyers to protect your time and maintain your home’s condition.
In-home feature highlighting: Special feature cards are placed throughout the property to call attention to upgrades, smart home features, energy efficiencies and unique details a buyer might otherwise miss.
Ongoing agent-to-agent communication: We actively network with the agent community throughout the showing process to keep your property top of mind and to encourage constructive, candid feedback.
Transparent reporting and strategy refinement: You receive updates on market changes, marketing efforts, showing activity and buyer feedback on an ongoing basis. Together, we review this information and refine pricing, positioning and marketing as needed to keep your home competitive throughout the 90-day plan.
