Introducing A message from our CEO
Having secured significant new investment, Allison Homes now has the fire power to pursue our ambitious growth plans. Our core brand value of building relationships will be key to delivering to our potential while we remain committed to the values that have always been at the heart of Allison Homes – being a trusted and reliable partner.
Our land team has a wealth of experience working with landowners, agents, planning departments and local communities. Their knowledge and expertise allow them to optimise returns for landowners, through sympathetically designed developments which deliver much needed new homes for all types of buyers.
Our purpose is to create great homes and communities and realise people’s dreams by being the most trusted housebuilder in the UK.
That journey starts with finding the right land in the right places.
John Anderson Chief Executive Officer
Allison Homes is looking to acquire more land than ever before - with or without planning permission.
Stuart Smith Group Land Director
AllIntroducing About Allison Homes
Allison Homes is an established and respected housebuilder operating successfully for over 30 years. Award-winning developments across the country have quickly grown into thriving communities attracting local buyers and those from further afield.
Having secured significant investment in 2021, we are now able to accelerate our ambitious growth plans to increase output from around 600 homes to over 2000 homes annually by 2026/2027.
We currently operate from three regional offices in East Midlands, East and the South West and have plans to open one more in the next two years.
Current projects range from 5 to 200 acres and from small exclusive developments to urban extensions. Allison Homes holds an impressive strategic land bank but to deliver the anticipated growth, the company is now actively seeking land to purchase – with or without planning permission.
Our Mission
“To build long-term, trusting relationships with our people, our customers, our communities, and our suppliers, by delivering on our promises and growing a successful business delivering exceptional homes with uncompromising quality, service, innovation and care for the planet.”
Development Opportunities Land Required
Central government has set a target of building 300,000 new homes annually to address the UK’s chronic shortage of new housing. The planning system lags behind political sentiment so there is significant scope to promote land for housing in areas where the current planning framework or development plan has failed to meet demand.
Across our regions the land and planning teams are constantly assessing policy changes for both short and long term land opportunities. Our strategic and spatial planners carry out extensive analysis of regions to identify land opportunities that we believe – after internal review – stand a reasonable chance of success in gaining planning approval.
We have an impressive track record in identifying strategic land opportunities in partnership with landowners and thereafter promoting them through planning and forward into build.
Some examples of our larger scale successes are Oakham Heights in Rutland (1,000 homes) and Whittlesey Green in Whittlesey (450 homes),
The Oaks in Norwich (520 homes) and Kings Meadow in Fernwood (350 homes), Witheridge (155 homes) and South Wootton (450 homes). Current large-scale projects being taken through the planning process include Grantham North, Lincolnshire (480 homes), Sawtry, Huntingdonshire (340 homes), Witheridge, North Devon (155 homes) and South Wootton, Norfolk (450 homes) and Stamford (650 homes), March (110 homes) and Eye (265 homes).
As a company we strive to keep abreast of all market signals and changes, local planning decisions and government planning directives. We aim to ensure that our growth strategy is applied in the best way possible and that the planning system works in our favour.
LAND OF PARTICULAR INTEREST INCLUDES:
Why choose Allison Homes
STRONG RELATIONSHIPS WITH LOCAL STAKEHOLDERS
Our land team has a vast amount of experience identifying land with potential for development and promoting it through the planning process. Our open and collaborative approach allows us to work with landowners, stakeholders and communities to achieve planning permission in a timely manner.
IN-HOUSE EXPERTISE IN PLANNING, CONSTRUCTION, AND SALES
Allison Homes is a full-service developer capable of taking projects through from identification and land purchase to house sales. The in-house design, construction and sales teams work closely with the land and planning teams to ensure the developments being put forward for planning are viable, locally appropriate and maximise land value to the owner’s benefit.
EXCELLENT LOCAL KNOWLEDGE SUPPORT LOCAL COMMUNITIES AND BUSINESSES
Based in Hampton, Peterborough, Allison Homes has specialist land teams located throughout it’s operating regions including the South West, East Midlands and East of England. This ensures they have a personal understanding of key local issues, whilst building relationships with relevant stakeholders and partners.
EXPERIENCED LAND TEAMS
Members of the Allison Homes Land Teams manage deals and projects from initial approach through to signing day so landowners will have a named contact for any questions or discussions that arise throughout the process.
Understanding local context is a key consideration and is what helps us bring forward developments that enhance the communities they become a part of.
Sophie Kendal Head of Land and Partnerships – Allison Homes East
Allison Homes works hard to identify and engage local suppliers, contractors, and sub-contractors. Housing developments bring substantial economic benefit to local areas through employment opportunities, increased spend in local shops and long-term contributions.
RAPID DECISIONS
Unlike larger PLCs, Allison Homes has a streamlined decision process to allow rapid progress on land deals.
Allison Homes Community Fund
We are dedicated to giving back to our local communities. Last financial year* we donated in excess of £100,000 to local charities and community groups.
Strong partnerships for delivery of affordable homes
Our newly launched Allison Partnerships division is committed to delivering high quality affordable homes across our regions, working in partnership with national Housing Associations, public sector bodies and Private Rented Sector.
Large scheme planning process
We can rapidly assess the potential of land and work with owners and agents to agree the most appropriate deal structure and timeline.
Simon Gilbert Land Director Allison Homes – South West
with planning
Meet the Allison Homes
Land & Partnerships
Stuart Smith
Group Land Director
Stuart joined the Allison Group in 2022 bringing a wealth of exper ence to his role, gained over a successful career in the house bu lding sector. He joins the Group from Avant Homes, where he has held a number of land acquisition roles overthe past decade.
James Pennington
Group Partnership & Investment Director
James joined Allison Homes in 2024 with extensive experience across both private housebuilders and registered providers, having previously held roles at Crest Nicholson, Abri Group and Thames Valley Housing Association With a strong background in partnership housing, he brings valuable insight into how Allison Homes can strengthen its approach to developing successful partnerships. James is focused on helping drive growth in the partnership sector and believes the company ’ s ambition and financial backing provide a strong platform to deliver future opportunities
Sophie Kendal
Land & Partnerships Director | Allison Homes East
Sophie joined Allison Homes with extensive experience working for two arge PLC housebuilders in Cambridgeshire in both Land Manager and Land Buyer roles. Sophie has a degree in Human Geography and Town Planning and s responsible for seeking out new land opportunities for the East reg on and establishing strong relationships with agents and landowners
James Morgan
Land & Partnerships Director | Allison Homes South West
James joined Allison Homes with over 15 years experience working for both SME and PLC housebuilders across South Wales and the South West of England. He has extensive expertise in both private and partnership hous ng and a strong track record in delivering land deals. James is focused on securing opportunities and fostering collaborative partnerships to drive the continued expansion of Allison Homes in the region.
Tim Pyne
Senior Land & Partnerships Manager | Allison Homes East Midlands
Tim joined Allison Homes as Senior Land and Partnerships Manager with extensive experience in land acquisition and development across the Midlands. He has a proven ability to identify and deliver successful schemes from inception to completion. Operating across the wider East Midlands, Tim is responsible for expanding Allison Homes’ presence by building strong relationships with landowners, agents and local authorities, and by securing land opportunities to support regional growth.
Chris Collins
Senior Land & Partnerships Manager | Allison Homes East
Chris graduated from the University of Portsmouth with a first-class degree in Property Development and began his career with a land promoter in Essex. He went on to work as a Land Agent across Norfolk and Suffolk, focusing on the disposal of development sites to SME and PLC housebuilders. In 2022, he moved into housebuilding and joined Allison Homes in March 2025 as Senior Land and Partnerships Manager. Chris is responsible for growing the East Anglia region by securing both private and partnershipled land opportunities across Norfolk, Suffolk and Essex.
Aimée Watts
Senior Land & Partnerships Manager | Allison Homes East Midlands
Aimée is an experienced land and partnerships manager having worked for both private and affordable housing sectors since graduating with an MSc in Urban and Regional Planning in 2018. With her breadth of Partnerships experience, Aimée is working hard on building relationships with our Partners and seeking new opportunities for our land and partnerships divisions across the East Midlands.
Ian Palfrey
Land & Partnerships Manager | Allison Homes South West
Ian strengthened the South West land team in February 2022 bringing over 30 years experience gained working within the Devon construction arena. During this time, Ian has undertaken both Head of Land and Planning and Commercial Director roles amongst many others.
James Winfield
Land & Partnerships Manager | Allison Homes South West
James joined Allison Homes in September 2020 through the graduate programme, following his studies at university. Over the past five years, he has built a strong track record in acquisition and partnership deals for the East region. Now responsible for the northern area of the South West patch, James focuses on population centres within the Bristol–Worcester–Swindon triangle and is tasked with growing the Allison Homes brand in a new area, securing both open market and partnership-led opportunities.
Purchase Options
Following initial contact and desk-based research or introduction, our team will visit a site to meet the landowner or agent and discuss the land under consideration.
Getting to a position where both parties are happy to proceed to a contract requires time to be spent with landowners and their representatives. In addition, sometimes the site’s chance of planning success will require early resourcing – such as masterplans or surveys –to clarify issues prior to the signing of a contract. In appropriate circumstances we are always willing to provide the necessary early funding.
We set out to develop a solid working relationship with the local authorities and communities where we work while always fighting to preserve a design that delivers optimum coverage and minimises ‘Section 106’ or planning gain costs.
Allison Homes works within the markets we know well to source new land opportunities. Our commitment is to work with landowners locally to deliver not just much-needed new housing but also to help local buyers get on or climb up the property ladder and to support local economies by employing local contractors and sub-contractors on our sites.
Land With Planning Permission
Thanks to the experience of our team and our financial position, for land with planning permission granted or a resolution to grant in place the land team can move rapidly to agree a deal. Options for purchase include hybrid and licence agreements as well as outright purchase.
Land Without Planning Permission
Achieving a successful planning consent can be a lengthy, frustrating, and expensive process to tackle independently. Consultants, reports, site surveys, application fees, legal fees and possible appeal costs can easily run into hundreds of thousands of pounds. Landowners can enter into an agreement with Allison Homes which will see us handle all planning related processes and issues.
Option Or Promotion Agreement
An option or promotion agreement allows us to enter detailed negotiations around affordable housing provision, new infrastructure, facilities, and service (such as schools, community facilities or improvements to health services) provision or contributions, as part of planning promotion and application determination, whilst the landowner continues to own and use the land as before.
Our Developments
Witheridge, North Devon
Landowner, Witheridge: “I was told by other regional housebuilders that the area of land was too small and not in a desirable location. The team at Allison Homes felt differently and we entered a one-to-one contract – subject to reserved matters. I continued to use the land whilst they worked with the local authority and the community to secure planning permission.” The site became the Willow Heights development which has proved extremely popular with buyers at all stages of life. Confirmed planning approval on 25 acres of adjoining land has been agreed with the same landowner. The second phase will deliver 155 units, helping meet the lack of five-year land supply in North Devon.
Norwich, Norfolk
Allison Homes acquired land for the first two phases at Broadland Fields in 2021. A hybrid planning application was approved by Broadland District Council to allow up to 320 new homes and a site for a school in 2019. Construction has commenced and plans are in place for further phases to be purchased.
Site identification and option agreement 2017
Land at Corby Glen purchased subject to planning approval.
Promotion 2018 to 2020
Working closely with South Kesteven District Council and Local planning authority.
Allocation
The site was allocated for development in 2020 Adopted Local Plan.
Planning 2021
Through engagement with the local planning office and the community our team secured full planning, Section 106 agreement signed and land purchased.
On site 2022
Pre-commencement conditions cleared and site team commences construction in line with NHBC standards and building regulations.
Build complete 2024
Sixty-six family homes including 20 affordable homes due for completion.
The Next Step
If you have land that might be of interest to Allison Homes, please do get in touch for an initial chat with our land team. Detailed references can be provided upon request.
Contact details
Allison Homes East Fleet House Cygnet Road Hampton Peterborough PE7 8FD
Sophie Kendal sophie.kendal@allison-homes.com 01778 391550
Allison Homes South West Suites 11, 13 & 14 Swallow Court Devonshire Gate Devon EX16 7EJ
Simon Gilbert simon.gilbert@allison-homes.com 01823 774009
Allison Homes East Midlands Willow Farm Business Park 7 Boundary Court Castle Donington DE74 2UD
Karl Edwards karl.edwards@allison-homes.com 01778 391550
To build high quality homes and thriving communities, whilst caring for the environment, our customers and our people.
Stuart Smith Group Land Director