Issuu

HELLOZUIDAS.COM SEPTEMBER • OCTOBER 2026

“ZUIDAS NEEDS TO NOT ONLY BE ECONOMICALLY SUCCESSFUL, BUT ALSO NEEDS TO HAVE A STRONG SOCIAL FABRIC”

ROSE WIEWEL COO AT SIMMONS & SIMMONS

Next issue [88]

2nd of November 2026

PREFACE

A new season, a new Hello Zuidas edition The summer holidays are behind us, the

This edition also takes an in-depth

city is filling up again and Zuidas is getting

look at living in and around Zuidas,

back up to speed. A perfect moment for

the housing market and the area’s

a new edition of Hello Zuidas. And once

continued development. From the

again, it has become a wonderfully diverse

Amsterdam housing market with FRIS

issue. On the cover is Rose Wiewel, COO

Vastgoedexperts and Heeren Makelaars’

of Simmons & Simmons and Chair of the

expansion into Het Gooi to stories from

Finally, a personal note. This summer,

Supervisory Board of Hello Zuidas. With

residents and Hospitality Host Jannie at

Amsterdammer Jons Hensel passed away.

Hello Zuidas approaching its fifteenth

900Mahler. We explore legal obstacles to

He was a friend who inspired and advised

anniversary, it feels particularly special to

housing development, as well as culture,

me for many years. I will greatly miss his

feature someone who is closely connected

biodiversity and new places to meet and

energy, humour and entrepreneurial spirit.

to both Zuidas and our own organisation.

connect. Zuidas continues to reinvent

We photographed Rose, among other

itself, and it is precisely this constant

ROMY LANGE

places, at Bakkerij Wolf, a great new

dynamism that makes every edition of

Editor-in-chief Hello Zuidas

addition to Zuidas!

Hello Zuidas so interesting to create.

r.lange@zuidaspublishers.nl

Who doesn’t love travelling? A station is often your first introduction to a city. Our current station does not reflect our area. That will change on 1 November, when the new Benjamin Britten Passage opens. Did you know that 80,000 passengers arrive and depart here every day? Is the station area finished? No. We will remain in a temporary situation for some time. Will you join our call for public and private parties to work together on a liveable station area? Join the upcoming Zuidas Accessibility Taskforce. Hello Zuidas, connecting the city. OLIVIER OTTEN - Executive Director at Hello Zuidas 3

Vrije denkers zien nieuwe perspectieven Ontdek onze opleidingen

Scan de QR-code voor meer info

vu.nl/professionals

IF IT DOESN’T MOVE IT DOESN’T MOVE

people, business.

In a world competing for attention, we create what people can truly feel. Turning relevance into resonance.

Enter the Speakeasy

WeAreRBLS.com

Index

INDEX

28 Hello You 30 We Are RBLS 32 Sustainability 34 Zuidas Agenda 38 PsychoCare 40 Real Estate Special 42 House of Living 44 New Members 45 Heeren Makelaars 48 Architecture

50 Zuidas Sleep Out 52 Amsterdamse Bos 56 Jazz Night – Freedom in Sound 58 Zuidas Accessibility Taskforce 60 Hello You 62 Legal 64 Zuidas Memoboard 67 Zuidas Members

with Rose Wiewel 06 Coverstory (Simmons & Simmons) “A thriving Zuidas is economically strong and socially connected”

12 15 Meet Zuidasser 17 BNP Paribas 18 Building the Future 21 Share #Zuidas 23 Column by Don Murphy 24 Got a Minute? 26 Zuidas Home Tour Hello You

Members Only Concert at Loyens & Loeff Jannie van der Velden (hospitality host 900Mahler) When cash management becomes political Zuidas-Zuidasdok opens new Information Centre Social Media

30 years of urban change

Four people, four favourite Zuidas spots How Zuidas became home for Aniledy & Rudolf

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

George X Hello Zuidas Haringparty Creating real Resonance

Nominate your sustainable Zuidas initiative September & October

On preventing mental health-related absence FRIS on the future of Amsterdam’s housing market on flexible and adaptive real estate Welcome to Hello Zuidas

aims for 100 participants this year

offers inspiring meeting spaces surrounded by nature on Amsterdam’s hidden jazz history

on keeping Zuidas connected and accessible @ the Blauwe Engel Summerparty

Four legal professionals on the barriers holding back housing development #update

& Colophon

“Our office in Laren is now open!” The Duet

Together we make the Zuidas! On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.

Coverstory

“ZUIDAS NEEDS TO NOT ONLY BE ECONOMICALLY SUCCESSFUL, BUT ALSO NEEDS TO HAVE A STRONG SOCIAL FABRIC” Rose Wiewel, COO at Simmons & Simmons Rose Wiewel is someone with a rich perspective on Zuidas. Not only has she

2,500 employees worldwide, so I can put

worked in the district for nearly ten years as COO of Simmons & Simmons, she

my international experience to good use

also lives in nearby Prinses Irenebuurt and has been active in the Hello Zuidas

here. Also, I come from a financial services

organisation for the past eight years, the last three as Supervisory Board chair.

background, so when I started here, I was

This mix of perspectives gives her a unique angle on the district, which she has

something of an insider-outsider. That

seen evolve from mainly a business district into an increasingly vibrant urban

can be immensely valuable, because

centre. “I basically live my life within a couple of square miles. That’s an incredible

you see the organisation from a different

luxury, but it also means I see up close what’s happening in the area.”

angle while still being part of it. Given how technology and AI are currently

You grew up in Amsterdam, lived in

a business district. Now it’s gradually

transforming the legal profession, that

Paris and London for many years, and

becoming a more diversified urban

variety of perspectives and skills are

eventually returned here. What does

centre where people are living, working,

needed now more than ever. Especially in

Zuidas mean to you personally?

exercising, going out and getting together.

my current role in a tech-enabled law fiirm.”

“Things have really come full circle for me. I

What always struck me about London was

grew up in Amsterdam-Zuid and, as far as I

how deserted the City was in evenings

You also chair the Supervisory

was concerned back then, the city basically

and at weekends, because practically no

Board of Hello Zuidas. Why do you

ended around the Nicolaas Lyceum. The

one lived there. That’s exactly what you

feel it’s important to contribute

Zuid-WTC station wasn’t a place we ever

see changing here. The development of

to this community?

really went. I then spent five years in Paris

housing and new amenities is bringing

“I think organisations and people have

and ten in London. Now I’ve been back in

more life to Zuidas. And the cinema and

a responsibility to give back to society

Amsterdam for ten years and have worked

restaurants are drawing people here from

in ways that go beyond their own

in Zuidas almost as long. One thing that’s

other parts of Amsterdam, too. I think

enterprise. Employers want to provide a

quite special here is that you can live and

that’s a great development.”

good environment not only for people in

work so close together. In London, I had

their own organisation but also for the

to commute all the way across town to

You have been COO at Simmons

wider community. For me, this is where

get to the City. Here, I can get practically

& Simmons for almost ten years.

those three perspectives of employer,

everywhere on foot or by bike, which

What do you enjoy about your role

resident and Supervisory Board chair

obviously makes life much easier. But I’m

and about working in Zuidas?

come together. As a resident, you notice

also well aware of how lucky I am.”

“My job is incredibly varied. As COO, I’m

straight away if a junction is causing

involved in strategy, but more specifically

problems, if there’s not much going on at

Can you describe how you’ve seen

in how to actually connect the dots

weekends or if somewhere feels unsafe.

Zuidas change over the years?

between strategy and implementation.

As an employer, you look at how easy you

“In so many ways! Cycling towards

I oversee the firm’s support functions

are to reach, at amenities and what your

Gelderlandplein, there are many places

and also work on international projects.

employees need. I think there’s huge value

that used to be empty. It was purely

Simmons & Simmons has approximately

to connecting all those aspects.”

Text: Romy Lange • Photography: Caily Bobbie Jo

Coverstory

Hello Zuidas has been active

in a different setting, and that’s very

functioning urban neighbourhood. In that

for 15 years. What would you

meaningful.”

respect, Zuidas is becoming something of

say has been the organisation’s

a village within the city.”

most meaningful contribution?

What opportunities

“Bringing people together. Hello

do you see for Zuidas?

What do you hope Zuidas will

Zuidas’ strength as an organisation

“There will be many more big changes

look like 15 years from now?

lies in its ability to keep pace with area

in the years ahead, with more homes,

“Above all, I hope that connections

developments and connect actors

Amsterdam Zuid station becoming

between all those different actors will

that might not meet otherwise. That

an increasingly important hub and a

have grown even stronger. That Zuidas will

community-building role is incredibly

growing diversity of enterprises. This

continue to be a vibrant, attractive and

important for businesses, residents,

presents opportunities, but also poses

international place, but equally one where

education and research institutions, the

challenges. My main hope is that Zuidas

all kinds of people can feel at home. And

city and other organisations. This is also

will remain accessible to everyone,

I hope that organisations will continue to

reflected in its growth. When I joined the

not just to a particular segment of

feel a responsibility for the area in which

Supervisory Board, there were maybe

professionals or residents. The ambition

they operate – that they don’t just have

230 or 240 members. Now, we have more

should be to create an area that is not

their office here, but also give back to the

than 330. Clearly, organisations believe it’s

only economically successful but also

community. Hello Zuidas has played a key

important to contribute to the community

has a strong social fabric. More housing

role in this over the past 15 years. It would

they are part of. And not just at formal

means we also need to start thinking

be brilliant if we can continue building on

meetings. Events like the Zuidas Run,

differently about services and amenities

that over the next 15.”

concerts and member meetings provide

such as schools, healthcare, childcare

opportunities for people to get together

and everything else that comes with a

“I think organisations have a responsibility to give back to society in ways that go beyond their own enterprise.”

Experience October 10th

View the program with more than 50 free activities

RENEW YOUR VIEW ON AMSTERDAM ZUID

24 HOURS ZUID

Hello You

Members Only Concert at Loyens & Loeff In August, Hello Zuidas members enjoyed an exclusive Members Only Grachtenfestival concert on the top floor of the Hourglass building at Loyens & Loeff. Saxophonist Diana Dzhabbar, joined by Aäron Bouwman on electric bass and Teunis Loot on drums, treated guests to an evening full of grooves and good vibes. Drinks, bites and stunning views over Zuidas completed a wonderful summer evening.

Photography: Caily Bobbie Jo

ONE LAST TASTE OF SUMMER IN VONDELPARK? Host your company drinks, team event or client dinner at Het Groot Melkhuis, right in the heart of Vondelpark. Enjoy your own private terrace, wood-fired pizzas and summer drinks until the end of September. Prefer indoors? Our restaurant is available year-round for lunches, dinners, drinks and parties.

Exclusive for Hello Zuidas readers:

50% off venue hire.

Scan the QR code to request a quote and mention Hello Zuidas to receive your discount.

GROOT MELKHUIS Vondelpark 2 1071 AA Amsterdam

evenement@grootmelkhuis.nl +31(0) 20 612 9674 www.grootmelkhuis.nl

OPENINGSTIJDEN maandag t/m zondag: 10:00 - 20:00 uur

Meet the...

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET ZUIDASSER

JANNIE VAN DER VELDEN As a Hospitality Host at The James Company, Jannie van der Velden knows 900Mahler and its residents inside out. At the residential building on Gustav Mahlerlaan, she is a familiar and trusted point of contact for residents every day. From practical support to creating connections, it is the personal contact that makes her work so special. What makes 900Mahler special?

celebrates its tenth anniversary. Of course,

changes completely. During the day,

“First of all, it is a beautiful building with

we are going to celebrate that in a big way.”

it is a busy business district, but in the

striking architecture. But above all, it is

evenings and at weekends you see people

the incredible diversity of the residents

Do you know all the residents by now?

coming home, doing their shopping,

that makes it so special. People of

“Yes, pretty much. Last week, for

exercising, going for walks and meeting

different cultures, nationalities, ages and

example, we had new residents whose

each other. That is when you really notice

backgrounds live here. That mix creates a

oven suddenly broke down while they

that Zuidas has also become a residential

very distinctive community. Many residents

were expecting ten guests that evening. I

neighbourhood.”

lead busy, international lives and regularly

took their oven dish to another resident,

spend time abroad. That is why our

had it cooked there and picked it up

What do you think has been

personal attention is so highly appreciated.

again 45 minutes later. They were so

the biggest change in Zuidas?

We take care of practical matters, but we

happy. They may seem like small things,

“That Zuidas has increasingly become

are also a trusted point of contact when

but to me, that is exactly what makes this

a genuine residential area. Originally, it

residents are away from home a lot.”

work so rewarding.”

was mainly known as a business district,

The James Company also regularly

Do you see Zuidas differently because

role. It is no longer just a place to work,

organises activities to bring residents

you work with residents here?

but increasingly a place where people

together. “This summer, 900Mahler

“Definitely. Outside office hours, the area

actually live.”

but housing now plays a much bigger

Text: Romy Lange • Photography: Caily Bobbie Jo

We put imagination to work to solve critical infrastructure and environmental challenges. Learn more on www.arcadis.com

Connect with us

Arcadis. Improving quality of life.

Business

When cash management becomes political

Ngan Nguyen

For years, cash management operated largely in the background. As international

ready. That requires collaboration,

trade expanded, the focus was on reducing costs and removing barriers to cross-

interoperability and scale.” BNP Paribas

border cash flows. Trade wars, digital currencies and supply chain shocks have

expects a layered ecosystem combining

changed that. Liquidity management has become a strategic concern. Companies

existing infrastructure with tokenised

are looking more closely at where their cash is held, how it moves and how quickly

deposits and stablecoins.

it can be deployed globally. According to Ngan Nguyen, Head of Cash Management at BNP Paribas The Netherlands, resilience has become as important as efficiency.

From products to solutions

“Companies are paying much greater attention to flexibility and resilience, even

One example is an energy supplier

when that comes at a higher cost.”

that wanted to reward new customers immediately after signing a contract in-

Why are companies diversifying?

technology helps them adapt. Artificial

store. BNP Paribas developed a solution

Geopolitical uncertainty is affecting

intelligence is particularly important. “It

that credited cashback directly to the

how companies organise their finances.

helps us identify payment patterns more

customer’s card, making it instantly

“Whereas businesses once tended to

quickly, detect anomalies earlier and

available. “Clients increasingly come to

rely on a single main bank, they are now

design more efficient processes,” says

us with a specific problem rather than a

placing much greater emphasis

Ngan. AI can also support compliance

request for a standard product,” Ngan

on diversification,” Ngan explains.

and know-your-customer procedures

says. “Cash management is shifting from a

“The continuity of payment flows

while reducing errors in international

supporting process to a strategic ability.”

has become a strategic issue.” Data

transactions. Speed is equally important.

The questions are changing too: how

sovereignty is another consideration.

Tokenised deposits and stablecoins

should liquidity be organised globally,

Companies increasingly want to know

can allow funds to move without the

how can business continuity be protected

where their financial systems are hosted

same constraints of time zones, cut-off

and how can processes be made future-

and which institutions and jurisdictions

times and processing windows. BNP

proof? Cash management is increasingly

underpin them.

Paribas is participating in Qivalis, a

becoming a tool that helps companies

European initiative developing a euro-

remain agile in an uncertain world.

What role does technology play?

denominated stablecoin. “If clients want

As companies operate across more

to use stablecoins alongside conventional

markets and face tighter regulation,

payment methods, banks need to be

Text: Romy Lange

BNP Paribas The Netherlands Parnassusweg 789, Amsterdam www.bnpparibas.nl

Building The Future

BUILDING THE FUTURE

BRAND-NEW ZUIDAS-ZUIDASDOK INFORMATION CENTER NOW OPEN!

The new Zuidas-Zuidasdok Information Center recently opened to the public. Situated on the ground floor of World Trade Center Amsterdam, visitors are welcome to stop by from Monday to Thursday between 10am and 4pm. Martina and Karima told us about the relocation, which was a project spanning several months. Readers will likely remember the old yellow-and-black information centre at the top of the escalators in the main hall of WTC. Due to extensive renovations by building owner CBRE, this space was earmarked for a new staff restaurant. According to Zuidas-Zuidasdok event manager-cum-’relocation project lead’ Martina, the enforced move wound up being a golden opportunity. “Our new ground-floor location next to OX & Bucks Grand Café is way easier to find.” Not just a move... Around summer 2025 it was announced that the Information Center would have to vacate its premises. Potential new sites were narrowed down to one suitable option early this year and then three design studios were invited to present proposals for a brand-new centre. “It wasn’t just a matter of moving the interior,” Martina explains. “The new centre has been completely redesigned and built from scratch.” ... but a completely new design Architecture and design studio Dérive (Rotterdam, Brussels) came up with a distinctive concept introducing many new features. Public information officer Karima: “We now have a reading area for our mature visitors and, for children, a special building corner with LEGO to have fun with.” Martina adds, “The space also has modular walls, so we can easily host gatherings of different sizes.” 18

Building The Future

Design and construction go hand in hand For the design and construction, Dérive and contractor Studio Tepe took their inspiration from the ‘aesthetics of the building site’, which are by definition ‘temporary, flexible and demountable’. This is reflected in the incorporation of sustainable (because: reusable) construction equipment such as scaffolding and outrigger pads. There’s also a showcase for construction photography, highlighting the temporary nature of the building works that are such a hallmark of this area and allowing visitors to admire and appreciate the ‘transitional’ qualities of Zuidas.

Designed around building

traditional gypsy wagon on Mahlerplein.”

The new centre has a distinctive look

Martina: “We were there four days a week

and feel that immediately grab the eye.

and offered free drop-in tours guided by

Karima: “Much of the interior has been put

our public information officers Jelte, Gijs

together from construction equipment

and Karima at lunchtime. In just a few

and materials such as outriggers and

weeks, we showed more than 500 visitors

outrigger pads, scaffold tubes and timber.

around.”

It resonates perfectly with the character of Zuidas and all the works in connection

Open to the public

In closing, Martina has one more thing she

with Zuidasdok [including redevelopment

The Information Center can be reached

wants to add: “If you come visit us, please

of Amsterdam Zuid station, tunnelling of

from inside WTC as well as from outside

know that you are never too old for our

the A10 Zuid motorway, ed.]: there’s no

via its own entrance on Matthijs

LEGO corner. Who’s the best builder in

end to the construction activity here.”

Vermeulenpad. “You can literally roll

Zuidas? Just putting it out there!”

straight over to us from the station Traditional gypsy wagon

exit, if you like,” Karima laughs. “We’re

Work on the new Information Center kicked

open to the public from 10am to 4pm,

off in June, beginning with dismantling the

Monday through Thursday, and on

scale model of the district by model-maker

Fridays to groups by appointment.” New

Adam. Karima: “It was literally like taking

from September, the Zuidas-Zuidasdok

apart a jigsaw puzzle made up of four

Information Centre will also be open on

“storeys” and a heavy table underneath.

the last Saturday of every month. “We

This alone took a fortnight, so we had to

hope this will help us to connect with a

temporarily decamp to another spot, in a

new audience at the weekend.”

Amsterdam Zuidas Information Centre World Trade Center (Toren 5) - Begane grond Strawinskylaan 59, 1077 XW Amsterdam +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam @zuidasamsterdam

Social Media

SOCIAL MEDIA

SHARE #ZUIDAS @cognitoamsterdam

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What an evening.

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@oliversamsterdam We looooove a refreshing lemonade

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For employees of companies who are

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member of Hello Zuidas, it is possible to

Hello Zuidas has an app that allows you

@hellozuidas

join our LinkedIn group or link as a contact.

to flip through all the Zuidas news! 21

THE NEW-BUILD REAL ESTATE AGENTS

FRIS has been active in real estate since 1923 and has grown into one of the largest independent real estate organisations in the Netherlands. With nearly one hundred colleagues, we work every day across commercial and residential real estate, from property management and (new-build) residential brokerage to commercial real estate, valuations, investments, insurance, recruitment & selection and sustainability services. In recent years, our new-build department has grown signiﬁcantly into a fully established and specialised team. By combining the strengths of our various disciplines, we oﬀer clients a unique blend of market knowledge, personal commitment and 360-degree real estate advice.

Hoogoorddreef 15

+31(0)20 301 77 15

1101 BA Amsterdam

nieuwbouw@fris.nl

WWW.FRIS.NL

Column

COLUMN

“Over the last 30 years I have seen a dramatic evolution in how we approach the development of our cities in The Netherlands.” Three decades of change When I first arrived, everyone already agreed cities should be more compact, less car-obsessed, more mixed. But in practice, we were still building outward, eating up land and keeping living, working, and leisure separated. Then came the Vinex-wijken: a 1991 government policy that gave us 400,000 new homes in places like IJburg, Ypenburg, and Leidsche Rijn. Dense for their era, but still defined by ground-bound houses: the classic Dutch “huisje-boompje-beestje” life. It wasn’t until the 2000s, and especially after the 2008 crash, that we really turned inward. Instead of expanding, we started densifying what we already had and mixing functions. Lifestyles are changing, and so are we You can see it clearly on the Zuidas. What was once a buttoned-up office district has loosened

Don Murphy (1965) grew up in Ireland, was trained as an architect in London, landed in Amsterdam in the early 90s, and never quite left. After the Berlage Institute, he founded VMX Architects in 1994, and has spent three decades since shaping the city as an architect, tutor, and urban supervisor.

its tie. Now it’s living, working, and leisure all in one place. That mirrors something bigger: our lives have become more varied. The city is home to traditional families, expats, young professionals, and older residents, all with different rhythms and needs. Take The Pulse of Amsterdam, one of our projects. It’s built for young people who spend much of their time working, exercising, eating, and socialising. The building blends office, home, and leisure, keeping the Zuidas buzzing throughout the day. Just around the corner, our Tic Tac Toe project in Ravel tells a different story. Compact apartments are designed for urban families, with flexible rooms offering privacy and shared spaces that encourage connection, all within Ravel’s calm, car-free, green streets. Building a city that feels like home These aren’t isolated projects, they’re signs of where we’re heading. It’s no longer just about density, but about weaving together nature, sustainability, and human-scale life, even amid high-rise. But the real question hasn’t changed in 30 years: how do we build places that bring people together? As our lives become more individual, our buildings need to work harder to spark connection. With nature. With the city. And with each other. 23

Hello People

HELLO PEOPLE

GOT A MINUTE? From a timeless café to a familiar office, and from Stadionplein to the ever-changing skyline: everyone has their own favourite spot in Zuidas. We asked four Zuidas regulars where they most like to spend their time and what makes that place special to them.

Helmig Heerink Managing Director at Quades “My favourite place in Zuidas? I’d have to say Dicky’s. There is always a great energy there. You see people having drinks after work, travellers stopping by and people who are visibly a little nervous before a job interview. To me, it brings together everything that defines Zuidas, but in a very relaxed and sociable way. It is a true classic, yet somehow still feels timeless. And perhaps most importantly, the people who work there always seem genuinely happy to be there. You notice that immediately in the atmosphere. It really captures a piece of Zuidas culture: lively, accessible and not too formal. I don’t own shares in the place, but I do love going there.”

Hello People

Bas Jochims Fund Manager at Bouwinvest “To me, Stadionplein is almost like Zuidas in miniature. There is so much history and emotion connected to that place, while at the same time it has changed enormously. What was once on the edge of the city has now become a fully-fledged part of Amsterdam, with homes, amenities, restaurants and events. As a developer, I find it particularly rewarding to see how existing buildings have been given a new lease of life and how new developments have been added with respect for Berlage’s architectural style. I have worked on projects there myself and also lived nearby for a while, so the square has personal meaning for me too. These days, it is simply a great place to spend time:

Merlin Melles

grab a coffee, have lunch at NENI, stop by Vlaamsch Broodhuys

Founder CEO fCN, CN, CarbonHouse & Pearlcard

or work out. Stadionplein is alive, and that combination is exactly

“What I like about Zuidas is that there is always something

what makes it so special to me.”

new to discover. I enjoy looking around: which new restaurant has opened, what is being built and how is the area changing? I am particularly impressed by the architecture. I can genuinely admire a beautiful building and I like following the new developments that are coming up. At the same time, what attracts me most is the combination of all these different places and people. Through my networks, I know various entrepreneurs and companies based here, so I visit regularly. There is always a lot happening, people connect easily and new relationships are constantly being formed. That also fits perfectly with the way I work: bringing people and businesses together. So for me, Zuidas is not about one specific place, but about its energy and constant evolution.”

Michiel de Bruine COO at Vesteda “My favourite place in Zuidas at the moment is actually our own office in De Boel. It suits Vesteda incredibly well: everything is transparent and open, and the entire office is on one floor. That naturally removes much of the sense of hierarchy, and you can literally look from one end of the office to the other. At the same time, you have a fantastic view over Zuidas, without the office itself feeling overly formal. The atmosphere is actually very relaxed. We had some of the blank walls near the meeting rooms painted with birds and artwork, which adds to that feeling. Of course, I also enjoy getting out and about. I regularly work for a while at George and often walk around the area. Zuidas has become much more vibrant over the past ten years, and I continue to follow that development with great interest.”

Text: Romy Lange • Photography: Caily Bobbie Jo

Zuidas Home Tour

ZUIDAS HOME TOUR

‘In Zuidas, family life and entrepreneurship come together perfectly’ Five years ago, Aniledy Valdes-Bover and Rudolf van de Peppel ended up at Zuidas more or less by chance. Today, they can hardly imagine living anywhere else. Together with their four-year-old son Jaxx and cats Max and Enzo, they live in New Amsterdam, where they enjoy the international atmosphere, the energy and the calm of the weekends.

Aniledy, Rudolf and Jaxx, they live in New Amsterdam

Zuidas Home Tour

How did you end up at Zuidas?

It’s a great place to build a family life,

mainly from home and usually go into the

Aniledy: “It really happened by chance.

while at the same time there is a strong

office one day a week. Working from home

We were planning to move to the United

entrepreneurial spirit. That energy

gives me a lot of freedom.”

States, where a large part of my family and

really suits us. The area also feels very

many of my friends live. We had already

international, and that may be what I love

Is there anything you would

packed up our lives: two 23-kilo suitcases

most about it.”

still like to see change?

and our two cats. Then COVID hit and the

Rudolf: “There is a lot of energy during

Aniledy: “I would love to see more

US closed its borders. At that point, we no

the week, while at weekends it can be

interaction between residents and

longer had a home and temporarily found

surprisingly quiet. That contrast is very

the people who work here. So many

an apartment at Zuidas. The idea was to

pleasant.”

interesting and entrepreneurial people

stay here until we could leave after all,

live and work in the area, but those worlds

but after a year our plans had completely

What do your weekends look like?

can still feel quite separate. I also think it

changed.”

Aniledy: “They are never the same.

is important that the public space is kept

Rudolf: “We felt at home here. Not long

We wake up, check the weather and

clean and well maintained. Zuidas is a

afterwards, our son Jaxx was born and we

spontaneously decide what to do.

beautiful and dynamic place. It would be

decided we didn’t want to leave anymore.”

Sometimes we drive to Efteling, and

a shame if litter and poorly maintained

sometimes we stay at home all weekend.

playgrounds detracted from that. We

Why did you move to New Amsterdam?

We also like going to Beatrixpark or

really love living here and want the area to

Aniledy: “Our previous apartment across

Gelderlandplein so Jaxx can burn off some

remain attractive and enjoyable.”

the street became too small for our

energy. On a sunny afternoon, we often

family. After there had been a fire and we

end up at the local pizza place, where he

temporarily had to leave our home, we

can play outside.”

seriously started looking for somewhere bigger. We really wanted to stay at Zuidas.

Do you also work from home?

This apartment offered enough space for

Aniledy: “I’m an entrepreneur. With my

all of us and is somewhere we hope to live

brand Touch-Me, I focus on intimacy

for a long time.”

and e-commerce. I work on everything creative, from content to strategy.”

What do you like so much

Rudolf: “I work for a large

about living at Zuidas?

telecommunications company on

Aniledy: “Above all, it’s the combination.

technical systems integration. I work

Text: Romy Lange • Photography: Roxanne Wilm

Hello You

GEORGE X HELLO ZUIDAS

HARINGPARTY In June, Hello Zuidas and Le Grand George welcomed members to a festive Haringparty on the terrace of Le Grand George at Gustav Mahlerplein. Guests enjoyed the first Hollandse Nieuwe of the season, drinks, bites and live entertainment in a relaxed summer atmosphere. The sunny gathering brought members together for an evening full of good food, new connections and plenty of traditional Dutch gezelligheid.

Photography: Roxanne Wilm

Business In The Spotlight

Strategy that moves people We Are RBLS doesn’t fit neatly into conventional categories. Neither a traditional advertising agency nor a consultancy, Jamie describes it as a Creative Speakeasy: a creative and strategic partner that excels at working quietly behind the scenes. “Many organisations know perfectly well where Jamie Nuis

WE ARE RBLS:

“the difference is Resonance”

they want to be in three or five years,” Jamie says, “but present it in a rational PowerPoint that can never really connect with employees or customers at an emotional level. We strike that emotional chord.” We Are RBLS’ approach is about translating operational strategy into ‘Emotional Strategy’. They turn relevance into resonance by linking strategic thinking with emotional intelligence, creativity, AI, design, content, film,

In a world teeming with content, campaigns and communication, attention may

experiences and execution. The result

be easier than ever to capture, but it’s becoming ever more difficult to hold.

might be a rebranding, campaign, film or

Rather than adding to the noise, We Are RBLS wants to help organisations create

event, or bringing a broader corporate

something that genuinely moves people. Co-founder Jamie Nuis says it all comes

strategy to life.” Jamie: “We don’t seek the

down to one word: Resonance. Following the recent unexpected passing of her

spotlight ourselves; instead, we enable the

business partner Jons Hensel, Jamie shares how this vision is more than ever

people within the organisation to step into

guiding the future of We Are RBLS.

it and shine.”

Business In The Spotlight

IN MEMORIAM Jons Hensel (21 March ‘51 – 25 July ‘26) For Jons Hensel, resonance was more than a word for We Are RBLS’ new direction. In so many ways it also expressed the man he was: Not just understand, but feel

Amplified Human Creativity

someone who touched, united and

Jamie and Jons worked intensively to

Technology is playing an increasingly

energised people.

refine their vision for We Are RBLS.

vital role. We Are RBLS is human-driven

One key word that kept resurfacing

but uses AI in virtually all of its processes.

Jamie and Jons met ten years ago and

was ‘resonance’.

Jamie calls this ‘Amplified Human

felt an instant, special connection.

Creativity’. Rather than replacing human

“He always said that the two of us

“Most organisations focus on visibility.

creativity, technology accelerates and

together made 360 degrees. We each

We focus on resonance. Because people

amplifies it. This actually makes human

had our own abilities and expertise

don’t act on information alone. They act

connection all the more important, she

and in that regard complemented

on what they feel.”

says. “Jons and I talked about that a lot.

each other very naturally. In terms

About how, the more technology becomes

of energy and intuition, we were

“This is really the crux for us,” Jamie

a part of our lives, the more valuable real

completely in sync.” Jamie says Jons

explains. “We’ve always said: if it

human connection is.” This is also why We

felt things deeply, had the ability to

doesn’t move people, it doesn’t move

Are RBLS is not split up into departments

bring people together, and was always

business.” However compelling a

or sub-brands. Instead, its specialists

searching for something bigger than

message is rationally, ultimately it has

work as a single team, united by a single

professional success alone. These

to make an impact on the individual

idea. Because, as the company puts it,

qualities also define We Are RBLS.

receiving it. Employees, customers,

“resonance isn’t created in silos.”

Together with Jons’ family, Jamie is exploring how the company might in

investors and other stakeholders need to not only understand a

Jamie says the new approach has taken

future contribute to initiatives that

story, it also has to make them feel

on even greater significance following

were close to Jons’ heart.

something. We Are RBLS sums up

Jons’ death. “We had big dreams and were

what this means in practice:

working to build something impactful.

“In everyday language, resonance

We still are. If anything, I feel even more

refers to a quality of richness, deep

“The most valuable brands aren’t the

strongly driven to pursue what we

emotion or personal connection.”

loudest. They’re the ones people feel.

envisaged together.”

The most successful leaders aren’t the most visible. They’re the ones people follow. The difference is Resonance.”

Text: Romy Lange

We Are RBLS Bloemgracht, Amsterdam resonance@WeAreRBLS.com www.WeAreRBLS.com

Maybe this is the essence of Jons’ legacy: his resonance lives on. www.jonshensel.com/forever 31

Sustainability

SUSTAINABILITY

ENTER THE 2026 ZUIDAS SUSTAINABILITY AWARD Are you helping to make Zuidas more sustainable? This is your opportunity to put your initiative in the spotlight. Entries for the 2026 Zuidas Sustainability Award are now open. Companies, organisations, residents and other initiators can submit their projects until 2 October 2026. The festive awards ceremony will take place on Thursday, 12 November 2026, at RAI Amsterdam. During the event, the most impactful sustainability initiatives in Zuidas will be recognised. The event is free and open to everyone.

SCAN THE QR CODE TO NOMINATE YOUR PROJECT!

Sustainability

Categories You can submit your project in one of the following seven categories:

🛺 Mobility & Logistics 🚰 Water & Green Spaces ♻ Circularity ☘ Society & Economy 🏢 Buildings ⚡ Energy 🌱 Food Transition

More information is available at: Everyone can take part

zuidasduurzaam.nl. Do you have any

From innovative pilot projects to

questions? Please contact the organisers

large-scale developments, and from

at news@hellozuidas.com.

entrepreneurs to social initiatives: everyone is welcome to participate, provided the project has a clear connection to Zuidas and is linked to sustainability.

Public Choice Award In addition to the Zuidas

All entries will be assessed by our

Sustainability Award, all entries

independent and expert jury, consisting

will also be in the running for the

of Yvette Watson, Maurits Groen, Wietse

Public Choice Award — and you

Walinga, Louise van Koppen, Ruth

can help decide the winner. Once

Jansen and Margreet van Gastel.

submissions have closed, you will

Which project immediately comes

be able to vote for the project of

to mind and deserves the chance to

your choice. Cast your vote and

GORDANA TODOROVIC

compete for the Zuidas Sustainability

help determine who wins the Public

Community Manager Hello Zuidas

Award? Scan the QR code and submit

Choice Award.

news@hellozuidas.com

your initiative today!

Photography: Roxanne Wilm

Agenda

AGENDA

SEPTEMBER & OCTOBER 2026

Every Thursday

September 2026 | four days a week

Thursday 10 September

OPENING CLUB STROZZI

@ Manhattan Bar | crowneplaza.com

FREE SPORTS CLASSES AT ZUIDAS

End the working day with live jazz at the

@ De Kunstbrug | zuidas.nl/sportpilot

Club Strozzi is celebrating its official

Manhattan Bar. Every Thursday evening,

Throughout September, free sports

opening with a festive evening featuring

enjoy a changing line-up of performances

classes are offered four days a week for

performers, DJs, food and drinks. A great

in a relaxed setting. The perfect place for

residents, employees and visitors to

opportunity to discover the new club

drinks with colleagues, clients or business

Zuidas. From bootcamp and Pilates to

and meet other people from the area.

contacts, and a musical start to the end of

salsa and Zumba: everyone is welcome to

the week.

join. Check the current programme and

to bring a +1.

LIVE JAZZ AT ZUIDAS

@ Club Strozzi | clubstrozzi.nl

14–25 September

MARKET 33 CELEBRATES ITS 10TH ANNIVERSARY @ Market 33 | market33.nl Market 33 is turning ten and is celebrating for ten days. From 14 to 25 September, enjoy special promotions from its ten international kitchens, daily giveaways and the chance to win ten special prizes. A festive anniversary in the heart of Zuidas.

Agenda

Friday 18 September

ZUIDAS CUP 2026 EVENT (MEMBERS ONLY) Tuesday 15 September

PREMIERE JUSTE UNE ILLUSION

@ SV RAP | angela.ham@hellozuidas.com Hello Zuidas and SV RAP are once again organising the Zuidas Cup: a football tournament where sport, competition and

@ Cinema The Pulse | servicepoint@hellozuidas.com

networking come together. Teams play seven-a-side in different

Cinéart and Hello Zuidas invite members to the Dutch

pools. Proceeds go to the Johan Cruyff Foundation. Includes BBQ,

premiere of Juste une Illusion, the new feel-good comedy

drinks and a DJ.

by Olivier Nakache and Éric Toledano. A film full of humour, emotion and 80s nostalgia. The directors will be present at EVENT (MEMBERS ONLY)

the premiere.

Thursday 24 September

ZUIDAS ACCESSIBILITY TASKFORCE EVENT (MEMBERS ONLY) Monday 28 September

HOSPITALITY & RETAIL SPECIAL

@ The CubeHouse | Ilana.schmidt@hellozuidas.com This meeting focuses on the future of the station area around Amsterdam Zuid. With the opening of the Benjamin Britten

@ Hasta La Vista, Baby! | servicepoint@hellozuidas.com

Passage approaching, participants will get a preview of

This special focuses on current developments in hospitality

the layout, accessibility and further development of this

and retail at Zuidas. Topics include safety, the Britten

important transport hub.

Passage and ZUDO. There will also be a panel discussion on vibrant ground-floor spaces and the connection between Zuidas and surrounding areas.

Agenda

EVENT (MEMBERS ONLY) Thursday 1 October

Thursday 8 October

LIVING AT ZUIDAS

Drinks & bites, programme starts at 7.30 PM

@ Valley | ilana@schmidt@hellozuidas.com

JAZZ NIGHT – FREEDOM IN SOUND

How is Zuidas developing as a residential area? This

@ VU Griffioen | hellozuidas.com

meeting explores what makes the area attractive for

During Black Achievement Month Zuidas, music and history

living and spending time, current developments in the

come together. Graziëlla Hunsel Rivero and her ensemble bring

housing market, and what these mean for current and

Amsterdam’s jazz stories to life, inspired by the theme Turning

future residents and users of Zuidas.

Excellence Into Change. An evening of live music, stories, culture and connection.

Friday 9 October

Saturday 10 October

3RD CHARLIE URBANUS CONGRESS

24 HOURS SOUTH

@ Amsterdam University of Applied

iamsterdam.com/24hours

LET’S MOVE: FREE ROLLER SKATING AT MOVE AMSTERDAM

Sciences | topsport.amsterdam

During 24 Hours South, Amsterdam-Zuid

@ Move Amsterdam

The Charlie Urbanus Congress explores

reveals some of its most surprising sides.

move.amsterdam

the power and significance of role models

Visitors can discover special places, view

Move Lab Kids Expo is celebrating its

in elite sport. How do coaches and top

and create art, learn about the city’s

first anniversary during 24 Hours South.

athletes influence others, and what

history and future, and take part in a wide

For one day, the entrance to Move

responsibilities come with being a role

range of activities for all ages.

Amsterdam becomes a roller-skating

@ various locations in Amsterdam-Zuid

model? An in-depth programme for sports

rink with music. Children can join

professionals, researchers, policymakers

skating workshops, skate freely and, of

and students.

course, visit the exhibition too.

Agenda

Thursday 22 October

23–25 October

Tuesday 27 October

ZERØBPM DURING AMSTERDAM DANCE EVENT

VU THESIS FAIR 2026

– LIVE DJ WORKOUT @ VU Sports Centre

@ de Thomas | hellozuidas.com

During the annual Thesis Fair organised

sportcentrumvu.nl/events

During Amsterdam Dance Event,

by the Department of Computer

VU Sports Centre brings sport and

ZERØBPM offers an alternative to the

Science, students meet companies and

Amsterdam Dance Event together during

city’s bustle. At de Thomas, silence,

organisations offering internship and

BEATS & BURN. Work out to live house

meditation and live electronic music take

thesis opportunities. An accessible way for

beats in an energetic group session at the

centre stage. Hello Zuidas members can

organisations to meet new talent and for

OZW location. Everyone can join; non-

participate free of charge on these days.

students to explore their next step.

members are welcome with a day pass,

Free tickets are limited.

BEATS & BURN

@ Vrije Universiteit Amsterdam | vu.nl

ClassPass or Work It. 29–30 October

ZUIDAS SLEEP OUT @ Zuidplein | sleepout.sheltersuit.com During the second Zuidas Sleep Out, participants swap their beds for one night outdoors to raise awareness of homelessness and housing insecurity. The goal is to bring together at least 100 participants and raise €75,000 for Sheltersuit Foundation, which produces protective Sheltersuits and Shelterbags for people living on the streets.

EVENT (MEMBERS ONLY) Thursday 5 November

PAN AMSTERDAM @ RAI Amsterdam | www.pan.nl Especially for our members, Thursday 5 November offers exclusive access to PAN Amsterdam at RAI Amsterdam. The art and design fair presents a broad selection ranging from Old Masters to contemporary design, offering an inspiring view of the art market. Members will receive an exclusive guided tour, followed by drinks and bites during Artist Night. The 39th edition of PAN Amsterdam will take place from 1 to 8 November 2026 at RAI Amsterdam.

Business In The Spotlight

Mental health starts before absence from work Mental health issues at work rarely develop overnight. Yet support is often only sought once an employee has already dropped out of work. With PsychoCare Employee Care, Ursula Hendriks and Jeroen van den Bos want to change that. Drawing on their different professional backgrounds – she as an experienced healthcare psychologist, he from the corporate world – they aim to bring psychological care and employers closer together. PsychoCare works exclusively with experienced psychologists, ensuring employees receive professional support tailored to their individual situation and work context. “The earlier you intervene, the greater the chance of preventing things from getting worse.”

Two worlds come together

That means I also understand what it means for an organisation

Ursula Hendriks has been working as a psychologist for around

when an employee is absent for a prolonged period.”

thirty years. She started out as a therapist, went on to hold management positions and became involved in product

Today, PsychoCare works with a large nationwide network of

development and the training of psychologists. Later, she

psychologists, with a strong presence in the Randstad region.

established her own practice. “Over the years, I have seen virtually the entire spectrum: burnout and work-related stress,

Don’t wait until someone drops out

but also anxiety, depression and trauma. I personally specialise in

Speed plays an important role at PsychoCare. Employees can

psychotrauma and PTSD.”

generally attend an intake appointment within five to ten working days. Ursula: “When someone ends up at home, you often see

Jeroen van den Bos comes from a very different background.

their symptoms get worse. People withdraw, start overthinking or

“I come from the corporate world and spent many years running

feel guilty towards their employer. In cases of depression, anxiety

companies and working in management and executive positions.

or burnout, that can actually stand in the way of recovery.”

Business In The Spotlight

Employers therefore do not have to wait until an employee is fully absent from work. “An HR manager, employer or occupational physician can refer someone, but we can also be brought in preventively,” Jeroen explains. “That is actually far more interesting: trying to prevent someone from being at home for months.” After a referral, an initial telephone screening takes place. PsychoCare then looks at which psychologist is the best match for the symptoms, the individual and their working environment. Ursula: “Someone experiencing trauma-related symptoms, for example, will be matched with a psychologist who specialises in that field. But we also look at the wider context: is there a high workload, is the organisation undergoing restructuring, or are there tensions within the team?” Supporting both employer and employee It is this focus on the workplace that distinguishes employee care from conventional psychological treatment, Jeroen emphasises. “A psychologist should, of course, first and foremost provide good care, but also understand that there is an employer on the other side. The aim is not to continue treatment indefinitely. You want someone to recover sustainably and be able to move forward again.” That does not mean confidential information is shared with the employer. Ursula: “The content of the sessions remains between the psychologist and the employee. The employer only receives process-related information, such as whether the treatment has started or been completed, but no information about its content or

“The earlier you recognise and treat mental health issues, the greater the chance of preventing someone from becoming increasingly stuck and being absent from work long-term.” Ursula Hendriks

progress. And sometimes, if the employee wishes, a joint conversation can take place between the employee, employer and psychologist.” An international working environment Because so many international professionals work in Zuidas, PsychoCare also offers an online multilingual clinic. Ursula: “Psychological treatment is very much about nuance. It can be incredibly difficult to describe emotions precisely in a language that is not your mother tongue. That is why, wherever possible, we try to offer treatment in someone’s own language, while also taking their cultural background into account.” Jeroen sees a clear connection with companies in Zuidas. “It is an international business district with high workloads and many ambitious people. In that kind of environment, it is especially important that support is accessible. Not only once someone has completely reached breaking point, but preferably well before that.” Ultimately, they both believe employee care comes down to something very simple. Ursula: “Giving people the right support at the right time.” Jeroen: “And making sure that the employer, the employee and the psychologist all benefit from that in the end.” PsychoCare Werknemerszorg B.V. +31 (0)30 265 7227 De Molen 6C 3994 DB Houten www.werknemerszorg.nl.

Tekst: Romy Lange • Photography: Roxanne Wilm

“You can keep treating employees, but if the underlying cause lies within the organisation, you also have to be willing to address that.” Jeroen van den Bos

Real Estate Special

INTRO SPECIAL

AMSTERDAM HOUSING MARKET NEEDS MORE ROOM TO MOVE 40

Hans Peter Fris, Gordon Vos & Kasper Goris

Real Estate Special

Amsterdam’s housing market is changing rapidly. Supply is increasing, yet affordability, mobility and new-build development remain under pressure. For Hello Zuidas’ Housing Special, we speak to Hans Peter Fris, owner of FRIS Vastgoedexperts, Gordon Vos, Manager New Build, and Kasper Goris, Office Director. Drawing on their respective areas of expertise, they share their views on the housing market, political choices and the development of Zuidas as a residential district. More supply, but the market remains under pressure

moved well beyond the pioneering stage as a residential

At first glance, Amsterdam’s owner-occupied housing market

area. Kasper: “Zuidas is now in the crucial transition towards

is showing positive developments. The number of available

becoming a complete and vibrant urban district.”

homes increased by 23 percent last quarter compared with a year earlier, while the number of transactions rose by 5 percent.

The ambition to reach around 10,000 homes by 2030

At the end of the second quarter, 4,640 homes were for sale.

plays an important role in that development. “The focus is

Apartments in particular contributed to the increase in supply.

increasingly shifting from standalone residential towers to complete, cohesive neighbourhoods,” Kasper says. More

“For home seekers, this means more choice,” says Kasper Goris.

family homes, greenery and low-traffic areas should help

“At the same time, the number of sales is also increasing. So

create a more attractive living environment. That change

both supply and demand are growing.” The average amount

is already visible: Zuidas is now much livelier outside office

paid above the asking price, at 5.9 percent, is also lower than it

hours as well.

was a year ago. Building to improve mobility The picture is less positive in the rental market. Hans Peter

Sustainability is also transforming the housing market.

Fris: “That market is becoming increasingly gridlocked due to

Energy labels are becoming increasingly important in

far-reaching regulation, such as the Affordable Rent Act and

mortgage lending as well as in buyers’ decision-making.

higher taxation in Box 3. Stricter rules and lower returns are

At the same time, Gordon Vos sees a mismatch in the

causing investors to withdraw, which means rental homes

new-build market.

are disappearing from the market.” The sale of former rental properties is making the rental market even tighter and further

“Many smaller homes for first-time buyers are being

restricting mobility.

developed, but these buyers often find it difficult to plan around a construction period of two and a half to three years.

Politics also determines what gets built

It may therefore make more sense to develop more larger

Both national and local politics have a major influence on

homes for people moving up the housing ladder. They often

the housing market. Amsterdam’s ground lease policy and its

have greater financial flexibility, while the homes they leave

40/40/20 policy partly determine where homes are built and for

behind then become available to first-time buyers.”

whom, while the Housing Valuation System affects rental prices. According to Hans Peter, one of the main bottlenecks is the accumulation of regulations. “In some areas, Amsterdam imposes additional requirements on top of national legislation

“A balanced housing mix is essential for sustainable growth”

and regulations. As a result, some projects are no longer

Looking five to ten years ahead, the three ideally see

financially viable and ultimately do not get off the ground.”

Amsterdam and Zuidas offering a more diverse housing stock

Lengthy municipal decision-making processes can also delay

for first-time buyers, families, those moving up the housing

the delivery of new homes.

ladder and empty nesters. Hans Peter: “A balanced housing mix is essential for sustainable growth. Social diversity

Zuidas is becoming a true urban district

ultimately creates greater cohesion and a livelier, warmer and

Once primarily known as a business district, Zuidas has now

more pleasant living environment.”

Text: Romy Lange • Photography: Caily Bobbie Jo

Real Estate Special

HOUSING IS CHANGING. Why isn’t real estate? Lisette Sprangers & Eva Valkhoff

These days, we’re working more flexibly, relocating more frequently and often don’t know where we’ll be living or working a year from now. And yet, real estate still tends to be organised around the same old rigid categories of hotel, office or home. According to Eva Valkhoff, director of Creative & Brand, and Lisette Sprangers, director of Strategy & Business Development at House of Living, this categorisation is increasingly out of step with how people actually live. The former Housing Group is out to change that, adopting not only a new name but also a broader ambition: to shape real estate around the needs of residents, businesses and cities. Between hotel and permanent home

temporarily.” Lisette says this has left a

professionals also occasionally need

For a long time, the Netherlands’

gap between the traditional hotel and

somewhere to live temporarily. “Zuidas

flexible-living market was driven largely

permanent housing. “Take situations

stands out as a place where living, working

by internationals staying in the country

like a lengthy home renovation project,

and internationalisation come together,”

for a few months. While this need still

being between homes, in a breakup, or

says Eva. “It’s also super central and well

exists, the market has since broadened

temporarily working in another city. In

connected, and those things make it

considerably. Eva: “We’re living differently

all those cases, you need a place where

particularly attractive for flexible living.”

than we used to. We’re working hybrid,

you can go with your suitcases tomorrow,

on a project basis more often, and are

without knowing in advance whether

Adaptive real estate

less tethered to one place. What is more,

you’ll be staying there for two months or

However, there’s a bigger challenge, both

people no longer automatically move

two years.”

say, that goes beyond occupancy. Our lives

out of their parents’ home into a place

and our cities are changing, but real estate

they buy and stay in for years. There are

This demand is particularly evident in

has mostly remained static. “Buildings

many more life stages and situations in

Zuidas. International employees and

still automatically tend to be labelled as

which you may want to live somewhere

project teams come and go, but Dutch

offices, hotels or residential properties,”

Real Estate Special

Eva points out. “We’d like to shift the focus

of people together in the process, that

will continue to exist. Our strength lies

more towards what’s actually needed at

really brings places to life. ”

in our ability to offer different solutions

any given time. Where serviced apartments

within a single overarching vision.”

make sense today, maybe five years from

From Housing Group to House of Living

now demand for more conventional

This broader vision is also behind the

Boundaries are blurring

housing will be greater. Why shouldn’t

new name. Where Housing Group

What will the market look like in ten years’

buildings be made to adapt to that?” Lisette

primarily served as an umbrella for a

time? Eva expects the hard boundaries

sees a great deal of potential for blending

number of different brands, House of

between hotels, serviced apartments and

different forms of living and hospitality

Living conveys where the company is

homes will become increasingly irrelevant.

within single buildings. “As well as creating

heading. Eva explains, “It’s not just about

“We need to take a more sustainable and

flexibility for residents, catering to a

various housing options, but about our

flexible approach to real estate. Ultimately,

broader mix of target groups and lengths of

conviction that there’s a much smarter

buildings should be able to adapt to the

stay creates more resilient occupancy and

way to connect living, hospitality and real

needs of the moment.” Lisette: “I think

less risk of vacancies for property owners.

estate.” The existing brands will retain

we’ll find much more creative ways of using

For cities, it means existing real estate

their specific identity, with Corporate

buildings. Where we are now is probably

can be used more intelligently and stay

Housing Factory focused primarily

just the beginning. People will continue to

relevant for longer.” Conversion also has

on temporary accommodation for

change, so the places they live in will have

an important role to play. Eva: “There are

international employees, YOSAA offering

to change, too.”

plenty of beautiful buildings that could be

serviced apartments in the Netherlands

given a new lease of life. Why always build

and abroad, and the new Thuis in de Stad

something new? If you can use existing

targeting the broader Dutch temporary

buildings flexibly and bring different groups

housing market. Lisette: “These markets

Text: Romy Lange

House of Living houseofliving.com development@houseofliving.com +31 (0) 88 116 95 00 Gustav Mahlerlaan 50b 1082 ME Amsterdam

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members... LE PETIT BOUILLON D’AMSTERDAM Industry: Restaurant - Employees: 40–50 Who we are: French classics with Amsterdam flair. Le Petit Bouillon d’Amsterdam brings the atmosphere of a Parisian bouillon to Amsterdam Zuid, for lunch, dinner and a good glass of wine. Why we joined Hello Zuidas: Bouillon is all about accessibility, hospitality and connection. That is why we joined

CSU

Hello Zuidas: to help create a vibrant community.

Industry: Facility services / Cleaning & coffee machine maintenance - Employees: 1,237 in Amsterdam Who we are: CSU is one of the Netherlands’ largest facility service providers, creating clean, healthy and welcoming workplaces every day. Why we joined Hello Zuidas: We believe in the power of connection. Through Hello Zuidas, we build lasting relationships and share our expertise in cleaning, hospitality and workplace experience.

SALESFORCE

THE JAMES COMPANY

Industry: Technology

Industry: Facility services & real estate - Employees: 58 across

Employees: 600

the Netherlands, including around 8 at 900 Mahler in Zuidas

Who we are: Salesforce helps

Who we are: The James Company works in residential and office

organisations become agentic

buildings. Our service managers, hosts and community managers

enterprises by bringing agents, apps and

connect people, strengthen communities and enhance living and

data together on one trusted platform,

working environments. Why we joined Hello Zuidas: We have been

enabling innovation and growth. Why we

active in Zuidas for years at 900 Mahler and enjoy staying connected

joined Hello Zuidas: We strongly believe

to everything happening in this constantly evolving area.

in communities. Hello Zuidas expands our network through professional, networking and social activities.

BAKKERIJ WOLF ZUIDAS

Who we are: Amsterdam-based sourdough

PEARLCARD

bakery since 2021. Fresh bread, pastries

Industry: Lifestyle & concierge services - Employees: <10

and pizza, handmade daily. From breakfast

Who we are: Pearlcard provides exclusive lifestyle and concierge

and lunch to drinks, and also available for

services for organisations, their clients, employees and business

corporate lunches. Why we joined Hello

relations, with a focus on experience, quality and convenience. Why

Zuidas: Being part of the local community is

we joined Hello Zuidas: We already work with many organisations

important to Bakkerij Wolf. Hello Zuidas helps

in and around Zuidas. Hello Zuidas helps us strengthen those

us connect with local offices and residents.

relationships and meet new partners in the area.

Real Estate Special

HEEREN MAKELAARS EXPANDS ITS HORIZON Eran Hausel, Sander Bovenkerk & Ewoud Rehe

Real Estate Special

Heeren Makelaars growing in step with clients Heeren Makelaars has been a trusted name in Amsterdam’s housing market for more than twenty years. But founders Eran Hausel and Sander Bovenkerk are not the sort to rest on their laurels. With a growing team, a revamped website and a new office in Laren, the firm is taking the next step. Experienced local estate agent Ewoud Rehe has come on board to head Heeren’s expansion into the Gooi region (Het Gooi). “We’re positioning ourselves to continue supporting our clients across their entire housing journey – present and future.” The same attention to every home From existing homes and new-build properties to conversion projects, Heeren Makelaars has steadily broadened its activities in recent years. It was involved in the development of Zuidas’ very first residential tower, New Amsterdam, and is now arranging the sale of homes in this building again. Elsewhere in Amsterdam, the estate agency is also working on a variety of new-build and conversion projects.

Heeren Makelaars office at Laren

Real Estate Special

“We don’t want relationships to end just because our clients leave Amsterdam. Now, with our Laren office, we can move with them.” Existing homes are still a key market as well, and Heeren is active in all price brackets, says Eran. “It makes no difference whether it’s a 28-square-metre flat or a 20-million-euro home, what matters to us is always the same: looking after the client, making the whole process as easy as possible and securing the best deal.” Working across a range of segments also makes the firm extra dynamic, its founders say. Heeren’s approach calls for a strong team. “It’s hard work, but we have good fun, too,” Sander says. “Our people get room to develop and to pursue opportunities. When you enjoy coming to work every day, that’s ultimately reflected in what you accomplish as a team.” A new online presence

Eran Hausel, Sander Bovenkerk & Ewoud Rehe

Heeren Makelaars has also launched a redesigned website, literally putting forward a new ‘face’ as it enters this new stage.

Ewoud sees particularly strong potential in the interchange

The site reflects the firm’s ambition to stay ahead of the curve,

between the two regions. “Amsterdam and Het Gooi are

not only in the services it provides but in how it presents and

closely intertwined. Many people live in Het Gooi and work

markets itself. That presentation is a key focus at Heeren.

in Amsterdam, while others move between the two areas at

One team member is dedicated entirely to social media, for

different stages of their lives.” For young families, this point

example, and the firm is actively exploring the possibilities

often comes when their children reach primary-school

of AI. “You have to keep innovating,” Eran explains. “You

age and considerations such as more space, a garden and

absolutely need an online presence and a good showcase for

schools propel them to leave Amsterdam. At the same

what you’re doing.” But transparency is equally important: the

time, Heeren is seeing movement in the opposite direction

firm believes new technology can aid and inspire, but it should

among older generations that are selling their large homes

never misrepresent a property.

in Het Gooi and returning to Amsterdam to enjoy the city’s energy, culture and restaurants.

Moving with clients The biggest next step, however, is geographical. From September,

This is precisely what makes the expansion such a

Heeren Makelaars will also be operating in Laren, from a new

strong proposition, Sander points out. “We don’t want

office opening on Sint-Jansstraat. Eran, a Laren native, says this

relationships to end just because our clients leave

plan was years in the making – “but you should never take a leap

Amsterdam. Now, with our Laren office, we can move with

without the right people.” With the addition of Ewoud Rehe to

them. And if they ever decide to return to Amsterdam one

the team, all the pieces are in place. Ewoud will head the new

day, we’ll still be here for them.”

office and knows the Gooi property market inside out. “Local knowledge is essential,” Eran emphasises. “Ewoud knows the agents, the streets and the properties, and that’s exactly what we need.”

Text: Romy Lange • Photography: Caily Bobbie Jo

Heeren Makelaars www.heerenmakelaars.nl info@heerenmakelaars.nl + 31 (0) 20 470 22 55 Stadionweg 75 1077 SE Amsterdam

Architecture

ARCHITECTURE

At Fred. Roeskestraat 94A, the former site of

THE DUET

the British School of Amsterdam (BSA), social rented housing will be built. In the spring of 2021, the BSA moved to a new building in Havenstraat. The school building in Fred. Roeskestraat has since been demolished and the plot has been temporarily relandscaped. On it, housing association Eigen Haard will realize the Duet residential buildings: social housing for seniors, among others.

Architecture

Design and programme On the plot, there will be 180 social rented homes in two apartment buildings, named The Duet. One will be on the Fred. Roeskestraat side and one on the Zuider Amstelkanaal side. The latter building is intended for the elderly. On the ground floor and first floor, there will be space for (social) amenities. The maximum height of both buildings is 30 m (8 levels). Both buildings will be surrounded by public space on all sides and this will be landscaped by the City of Amsterdam. Process and schedule The construction brief, outlining the conditions for housing construction and amenities, was established in December 2022. In the fourth quarter of 2022, the City of Amsterdam reached concrete agreements with housing association Eigen Haard. The latter has selected architect Zecc, to design the buildings. Construction started in november 2025 and the first residents will be able to move in at the earliest in 2027. The definitive schedule will be drawn up by the housing association and their contractor. Finally, the public spaces will be landscaped. This will be done by the City of Amsterdam. The local community will be involved in the design of the public spaces. Spatial planning procedures and consultation The City of Amsterdam has discussed the construction brief for the planned housing construction with the local community. In September 2023, an information evening was held for the neighborhood about the draft design of the buildings and public space, and in April 2024 a walk-in meeting was held for the preliminary design. The plans for housing are in line with the framework of the existing zoning plan. However, an environmental permit for the construction of housing will need to be applied for. This will then be published, followed by an objections period. Further information on the schedule for this permit will follow in due course.

Source: zuidas.nl

Charity

ZZZZUIDAS SLEEP OUT SEEKS 100 PARTICIPANTS 50

Charity

On the night of 29 to 30 October, Zuidplein will once again be transformed into

“By sleeping outside for one night, you

a temporary sleeping area. During the second edition of the Zuidas Sleep Out,

show that you are not looking away, but

employees, entrepreneurs and other people connected to the area will exchange

choosing to stand beside someone,”

their beds for sleeping bags outdoors. The event aims to raise awareness of

says Bas Timmer.

homelessness and housing insecurity while raising funds for Sheltersuit Foundation. Taking Action Together Ambition Doubled

the cold and rain. The foundation was

The Sleep Out will take place during WTC

Last year, fifty people took part in the

established by fashion designer Bas

Live Special Edition, an extended edition

first Sleep Out at Zuidplein. Together,

Timmer. Together with a team that

of WTC Amsterdam’s Live series with a full

they raised €34,395. This enabled

includes former refugees and people

day program and focus on the universal

Sheltersuit Foundation to produce 113

who face barriers to employment, the

challenge of ‘Dealing with Change’ on

Sheltersuits: windproof and waterproof

organisation produces Sheltersuits

October 29. Proceeds from the event

jackets that can be transformed into

and Shelterbags using recycled and

and participants’ fundraising activities

sleeping bags and distributed to people

donated materials. The Sleep Out is

will benefit Sheltersuit Foundation.

living on the streets. This year, the

intended not only to raise funds, but

Participants will sleep together at Zuidplein

organisation is aiming higher. It hopes to

also to make participants more aware of

and are encouraged to involve colleagues,

bring together at least 100 participants

the vulnerability caused by not having a

friends and business contacts in the

and raise €75,000. Individuals, teams

safe place to sleep. Spending one night

initiative. The more people who participate

and companies based in Zuidas can all

outdoors cannot, of course, replicate

and donate, the more Sheltersuits and

the reality of homelessness, but

Shelterbags the foundation can distribute

within their own networks.

previous participants say it can lead to

to people who will have to spend the night

greater understanding and involvement.

outdoors this winter.

Raising Awareness of a Growing Problem The number of people experiencing homelessness in the Netherlands is rising again. An estimated 33,000 people

ZUIDAS SLEEP OUT Night of 29 to 30 October 2026

currently have no permanent place

Location:

Zuidplein, Amsterdam Zuidas

to live or stay. Sheltersuit Foundation

Goal:

At least 100 participants and €75,000 raised

aims to protect people who have no

choice but to sleep outdoors from

Text: Romy Lange

Amsterdamse Bos

Meet with a view of the water. Our new meeting room at

Book a full day in November or December and we’ll

Kop van de Bosbaan is ready – and so are we for your next

take you into the forest. Enjoy a one-hour walk with

team day or client session. You’ll be right in the middle of

a forest ranger in between agenda items.

the Amsterdamse Bos, just ten minutes from Zuidas, with the peace and space you simply don’t get at the office.

Mention Hello Zuidas when booking

Kop van de Bosbaan: half day €525, full day €950.

and we’ll arrange the rest.

KOP VAN DE BOSBAAN New meeting room

Amsterdamse Bos

Kiekendief (Boswinkel)

Exhibition Space (Boswinkel)

OTHER MEETINGROOMS Vogeleiland

We have four meeting locations in the Amsterdamse Bos, suitable for everything from a small meeting to an event for up to one hundred people: • Kiekendief, up to 14 people (Boswinkel): half day €375, full day €650 • Exhibition Space, up to 100 people (Boswinkel): half day €425, full day €750 • Vogeleiland: half day €525, full day €950 (Maximum of 24 people inside). • Entire Boswinkel, up to 120 people: half day €875, full day €1,650 • Presentation equipment can be hired for €65. For refreshments, we offer a coffee and tea package (€6.85 p.p.), a welcome with treats from the bakery (€5.85 p.p.), a healthy afternoon snack (€8.50 p.p.) or an extensive lunch buffet (€24.50 p.p.).

Boswinkel

MORE INFORMATION?

Amsterdamse Bos

THE COMBINATION DEAL

Book this autumn and head into the forest. Anyone booking a full day in November or December will receive a complimentary one-hour walk with a forest ranger. We’ll agree the number of participants together and find a suitable time during the day, as it gets dark early in these months. The offer applies to all four meeting rooms. Book before Friday 2 October and mention Hello Zuidas.

MORE INFORMATION?

Amsterdamse Bos MORE INFORMATION?

END-OF-YEAR DRINKS Want to round off the year with

your team in the forest? You can do that with us. The Exhibition Space accommodates up to one hundred guests, while the entire Boswinkel has room for up to one hundred and twenty. Tell us what you have in mind and we’ll be happy to help shape the event. Ask us about the possibilities and mention Hello Zuidas.

Complimentary one-hour forest ranger walk with a full-day booking in November or December 2026, subject to availability and to be scheduled by mutual agreement. Book before Friday 2 October 2026 and mention Hello Zuidas. For bookings or enquiries:

We love to seeamyoseu Bos at Amsterd

e-mail to: j.van.der.weijde@amsterdam.nl or deboswinkel@amsterdam.nl.

Diversity & Inclusion

DIVERSITY & INCLUSION FREEDOM IN SOUND:

“Jazz tells the story of Amsterdam – past and present” Mark Ponte & Graziëlla Hunsel Rivero

On Thursday 8 October, historian Mark Ponte of the Amsterdam City Archives and

Hawkins performed here and inspired

jazz vocalist Graziëlla Hunsel Rivero will bring history and music together during

local musicians. This created a vibrant jazz

Jazz Night – Freedom in Sound, part of Black Achievement Month. Mark will take

scene that laid the foundations for the jazz

visitors on a journey through Amsterdam’s hidden jazz history, while Graziëlla will

city Amsterdam remains today.”

bring these stories to life through music. A conversation about forgotten pioneers, migration, identity and the enduring power of jazz.

Graziëlla: “Many people are unaware of the contribution made by the Surinamese

This event is a collaboration between VU

artists and local musicians jointly laid the

and Caribbean communities to the

Griffioen, ZOJazz Stage, the Amsterdam

foundations for Amsterdam as a jazz city.”

development of jazz in Amsterdam. That

City Archives, Black Achievement Month

is why this history is so important. You

and Hello Zuidas. It has been made

Graziëlla Hunsel Rivero: “I am a vocalist,

need to know whose shoulders you are

possible with the support of Bouwinvest,

cultural entrepreneur and artistic director

standing on.”

Zuidoost City and the City of Amsterdam’s

of ZOJazz Stage, the new jazz venue

Arts & Culture department.

at the Zandkasteel. Jazz has been my

Which stories from the

great passion since 2008. My mission is

exhibition affected you most?

Who are you, and what

to connect people through music and to

Mark: “Venues such as the Palace Bar on

is your connection to jazz?

showcase Amsterdam’s rich jazz history.”

Thorbeckeplein were essential. Coleman

Mark Ponte: “I am a historian at the

Hawkins performed there, and young

Amsterdam City Archives, where I

What makes Amsterdam’s jazz

talents such as Kid Dynamite and Boy

research the history of migration. For

history in the 1930s so special?

Edgar learned from leading international

the exhibition, I investigated where jazz

Mark: “As a port city, Amsterdam was an

musicians. Vijzelstraat also turned out to

musicians lived, performed and met one

international meeting place. Major artists

be a surprisingly important musical heart

another. This reveals how international

such as Louis Armstrong and Coleman

of the city.”

Diversity & Inclusion

JAZZ NIGHT – FREEDOM IN SOUND Thursday 8 October Drinks & bites:

From 5.30 PM

Performance starts: 7.30 PM Location:

Graziëlla Hunsel Rivero

VU Griffioen

Join us on Thursday 8 October for an exclusive, fully catered jazz evening celebrating Black

Graziëlla: “I especially want to draw

made to the history of this city. This story

Achievement Month Zuidas. Enjoy

attention to female pioneers such as Clara

is not only part of the past, but also of

live music by Graziëlla Hunsel Rivero

de Vries. She led a big band made up

present-day Amsterdam.”

and her ensemble, inspired by Amsterdam’s jazz history and this

almost entirely of men. At the time, that Mark: “The history of jazz shows how

year’s theme, Turning Excellence

much creativity can emerge when

Into Change. An evening of music,

With the opening of ZOJazz Stage,

different cultures come together. That is

stories, connection and culture.

Amsterdam and the Netherlands are

what makes this story as relevant as ever.”

was truly remarkable.”

gaining a new jazz venue. Why are

More information: Hellozuidas.com

places like this so important?

What do you hope visitors will take

Graziëlla: “Jazz is not only about music,

away from the event on 8 October?

but also about meeting one another,

Graziëlla: “I hope people will feel as

freedom and connection. That was true

though they have briefly travelled back to

in the 1930s, and it remains true today.

Amsterdam in the 1930s, and that they will

ZOJazz Stage aims to be a place where

look at the city differently afterwards.”

people and cultures inspire one another.” Mark: “I hope visitors will discover how Mark: “Historically, we see the same thing.

important this history is. Not only to jazz,

Jazz grew because people came together.

but to Amsterdam as a whole. This story

Clubs such as the Cotton Club gave rise to

deserves to be told and passed on.”

new collaborations and new music. Places like these remain indispensable.”

Would you like to get into the mood in advance?

ELISA SCHOUTEN

Why is this story such a good fit

Visit the exhibition Jazz Years: People,

Project Manager Diversity, Equity

for Black Achievement Month?

Migration and Music in Amsterdam,

& Inclusion | Public Space & Safety

Graziëlla: “People should know about the

1930–1939, on display at the Amsterdam

elisa.schouten@hellozuidas.com

contribution Black Amsterdammers have

City Archives until 13 September.

Photography: Les Adu & Jeremy Paesch

Mobility

MOBILITY

Accessibility as the foundation for a growing Zuidas Zuidas’ strategic location is largely

A new location calls

defined by its proximity to Schiphol

for a different commute

Airport, the city and the wider region.

During the panel discussion, Rik

During the Zuidas Accessibility

Hoogendoorn of Liberty Global, Mark

Taskforce meeting on 18 June, five

Baak of Privium Fund Management, Bart

panellists discussed what this location

van der Heijden of RAI Amsterdam and

means for the accessibility of the area,

urban planner Jos Gadet shared their

from daily commuting to large visitor

experiences and insights on accessibility

flows. Their experiences show that

and mobility from different perspectives.

Zuidas’ strength lies in the combination of different modes of transport, while

Rik Hoogendoorn illustrated how mobility

also highlighting that accessibility

choices work out in practice. Shortly

requires continuous attention.

before the meeting, the organisation

“The accessibility of Zuidas was a decisive

relocated from Schiphol-Rijk to Zuidas.

factor in our relocation. Its location, with

Accessibility played an important role

Amsterdam Zuid station within walking

in choosing the new location. Whereas

distance and excellent connections to

travelling by car had long been the

Schiphol and the rest of the Netherlands,

obvious choice for many employees,

fits perfectly with our international and

Zuidas’ connections make travelling by

hybrid way of working. At the same time,

public transport and bicycle both easier

the new location encourages the use

and more attractive. At the same time, the

of public transport, cycling and other

move requires employees to change their

sustainable forms of mobility.”

commuting habits.

Rik Hoogendoorn

Mobility

Accessibility as the

Jos Gadet placed mobility in a broader

foundation for connection

perspective. In his view, an accessible

For many organisations in Zuidas,

area should also provide space for

accessibility is an essential condition for

walking, spending time and meeting

collaboration and maintaining contact

others. The design of public space is

with employees, clients and business

therefore closely connected to the way

relations. During the panel discussion,

people move through Zuidas.

it became clear that people travel to Zuidas from many different parts of

Zuidas’ strategic location derives its

the country. In sectors where trust and

value from the connections linking

personal relationships play an important

the area to the city, the region and

role, reliable train connections therefore

the wider world. The discussions “To ensure that Zuidas remains easily

showed that mobility plays a vital

accessible in the future, it is important

role in ensuring that Zuidas remains

For RAI Amsterdam, accessibility is also

that the infrastructure develops alongside

accessible and can continue to develop

about managing large visitor flows. During

the area itself. Completing Zuidasdok is

as the area grows.

events, large numbers of visitors arrive

crucial in this respect, as it will improve

in the area at the same time, making

connections between different modes

public transport and cycling essential.

of transport and contribute to both the

Connections with Schiphol, hotels and the

accessibility and attractiveness of Zuidas.”

rest of the city also play an important role

Arnoud Verhage

remain indispensable.

when international organisers consider Amsterdam as a destination.

Practical solutions were also discussed. Organisations can encourage employees

Growth requires smart mobility

to travel outside peak hours and make

These different travel needs show that

greater use of shared parking capacity and

accessibility requires a tailored approach.

other facilities. In this way, the available

More space for walking, cycling and public

space can be used more efficiently

transport is needed, but not everyone

without completely excluding any one

can do without a car. The challenge is

mode of transport.

ILANA SCHIMDT Project Manager Mobility & Housing

to determine how different modes of transport can complement one another

Accessibility is not only about travelling

Secretary, Zuidas Accessibility Taskforce

and together contribute to an accessible

to and from an area, but also about the

Ilana.Schmidt@hellozuidas.com

area.

quality of the area itself. Urban planner 59

Hello You

SUMMER VIBES

at the Blauwe Engel Summerparty On Friday 27 June, the annual Blauwe Engel Summerparty took place at Zuidplein. With live acts, DJs, drinks and bites, it was a lively summer evening in the heart of Zuidas. Hello Zuidas was there too, hosting a special VIP table for its members, who enjoyed drinks, snacks and, above all, a great atmosphere. A wonderful way to kick off the summer!

Photography: Ruben Philipse

Legal

LEGAL

Which legal barrier is holding back housing development? The housing challenge is considerable, but regulation can delay new developments or put their financial feasibility under pressure. We asked four real estate lawyers which legal barrier they would remove first to help accelerate housing development.

Yves Gassler

Zamphira Elisabeth Ciocianu

Partner, Real Estate Tax at AKD

Counsel Real Estate & Lease at Simmons & Simmons LLP

“Housing development legislation at the national level is

“If I could remove one legal obstacle to residential construction in

a lot more flexible than municipal policy in Amsterdam,

Amsterdam, it would be the uncertainty surrounding nitrogen. The

and that makes housing development financially less

nitrogen issue affects housing projects in and around Amsterdam. In a

viable in the city. For example, Amsterdam requires that

judgment of December 2024, the Council of State decided that internal

no more than 20 per cent of new housing be private

offsetting (“intern salderen”) could no longer take place in the preliminary

sector, compared to 33 per cent nationally. Yet, income

assessment, and then confirmed in a judgment of January 2026 that this

generated from the development of market-rate homes

also directly applies to environmental plans (the former zoning plans). The

is precisely what helps offset losses incurred on the

emissions from a new spatial development, such as a residential district,

development of affordable rental housing, parking

must now be assessed on their own (i.e. entirely in the amended situation)

spaces and community facilities. Another example:

in the preliminary assessment. The old planning situation may no longer

it’s not unusual for the City authorities to impose

be taken into account in this first phase. Nitrogen remains a sensitive issue.

the additional requirement that homes subject to a

The problem is not (only) nitrogen emissions, but also the legal uncertainty

maximum rent must have a floor area of at least 75

that the nitrogen issue creates. Projects may be technically, financially and

m2. This creates still further pressure on the financial

in planning terms feasible, but still be delayed because there is insufficient

viability of housing development projects as a whole. If

certainty about the effects of nitrogen on a construction project. A clear

Amsterdam were to bring municipal housing policy more

and legally robust nitrogen framework, which makes it clear what the

in line with national regulations, it could easily provide a

parameters are for the development of residential construction projects,

stimulus for housing development within the city.”

could therefore provide an important acceleration.”

Text: Romy Lange

Legal

Ruben Kaatee Lawyer & Partner Real Estate at De Vos & Partners “I would repeal the Affordable Rent Act. It gives a limited, visible group of tenants lower rents, while overlooking the greater, less visible consequences: rental homes disappear from the market, investment is deterred, and those outside the regulated sector face fewer options and higher rents. In my practice, I see landlords abandon agreements that they and their tenants both want and that are perfectly rational for both sides. For new developments, such regulation can determine whether a project proceeds at all. A rent cap does not remove construction costs, financing costs or risks, but can make a project economically unviable. Scarcity remains. It is merely rationed through longer waits, stricter selection and higher rents elsewhere. The beneficiary is visible, but the homes never built - and the people who would have lived in them - are not. Both remain absent from the political calculation.”

Jordie Bakker Lawyer & Partner Real Estate at Van Doorne “If I could remove one legal barrier to housing development in Amsterdam, I would reverse the mandatory permanent tenancy regime introduced by the Wet vaste huurcontracten in 2024. The real issue, however, is not one, but the compounding effect of regulation. The Wet goed verhuurderschap, Wet vaste huurcontracten and Wet betaalbare huur, together with proposed restrictions on short stay, may each be individually defensible. Combined, however, they undermine the investment climate needed to deliver new homes. Fiscal headwinds, including the restriction on interest deductibility and the revised box 3 treatment of real estate, have made matters considerably worse. But if I must choose one measure, I would restore greater flexibility in tenancy contracts. Developers and investors – whether private landlords or institutional funds – need sufficient flexibility to commit capital to new residential projects. Tenant protection is important, but regulation must also preserve the conditions under which new homes can actually be financed and built.” 63

Memo Board

MEMO BOARD PRIDE CINEMA ZUIDAS CELEBRATES QUEER CULTURE AND CONNECTION Hello Zuidas and Cinema The Pulse look back with great pleasure on a successful edition of Pride Cinema Zuidas in the lead-up to WorldPride Amsterdam. Guests enjoyed the exclusive sneak preview of Jim Queen, a glass of bubbly on arrival, and a colourful evening celebrating humour, self-expression, queer culture and connection.

24 HOURS SOUTH On Saturday 10 October, 24 Hours Amsterdam heads to Amsterdam-Zuid. Throughout the day, visitors can discover surprising places across the district, explore art and culture, learn more about the area’s history and future, and join a wide range of activities. A great opportunity to experience Amsterdam-Zuid from a fresh perspective. More info: www.iamsterdam.com/uit/24uur-amsterdam

GOT A GOOD IDEA FOR THE NEIGHBOURHOOD? AREA MANAGER LOTTE EVERS CAN HELP As area manager for Zuidas and Beatrixpark, Lotte Evers helps residents turn ideas for their neighbourhood into reality. She recently supported a resident with a grant application for a live lunch concert at the Zuidas Botanical Garden. Have a plan, question or idea of your own? Lotte can be reached by phone or email and holds office hours every second Thursday of the month from 10 am to 12 noon at the Zuidas Market on George Gershwinplein. Area managers connect residents with the municipality and are happy to support initiatives that make the neighbourhood even better. More info: www.amsterdam.nl/stadsdelen/zuid/nieuws/aanspreekpunt-buurt

Memo Board

NATURALIS BRINGS BIODIVERSITY TO ZUIDAS Naturalis and BNP Paribas are bringing biodiversity closer to the business community. At The CubeHouse, BNP Paribas’ new headquarters in Zuidas, a publicly accessible space will bring together work, culture and social themes. A permanent Naturalis exhibition will tell the story of biodiversity and highlight urgent related issues, inviting employees, visitors and passers-by to meet, reflect and engage in conversation.

STATION AREA AROUND GUSTAV MAHLERLAAN SET FOR MAJOR CHANGES Follow @HelloZuidas

On 1 November 2026, the new Brittenpassage at Amsterdam Zuid station will open, while the Minervapassage closes for major renovation works. This will also lead to significant changes to the public space on the south side of the station. New crossings and a cycle street will be added. Preparatory works will continue until 18

Stay up to date with

September, with temporary one-way traffic on parts of Gustav Mahlerlaan.

everything happening in and around Zuidas. Follow Hello Zuidas on Instagram and LinkedIn for the latest news, events, inspiring stories, new hotspots and a behind-the-scenes look at the people and businesses shaping the district.

search. click. work.

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1530 Real Estate 2organize-events ABN AMRO Accenture ACE + Company Acquire ACT Group Adagio Amsterdam City South À Deauville Adhoc Horecamakelaars AFC AkzoNobel Albert Heijn Albert Heijn Parnassusweg amsterdam inbusiness Amsterdam Eet Amsterdam UMC Amsterdamse Bos Amundi Arcadis Arnold & Siedsma Art of Hospitality ARTZUID ASR Dutch Mobility Office Fund Asunaro Holland Interplan Atrium Amsterdam Avenue Services Avis Budget Autoverhuur Axpo Solutions AG BACK FOOD Bagels & Beans Baker McKenzie Bakkerij Wolf Bamboi Bar Boele BarentsKrans Bar Restaurant Lucy Bar Valdi Being Development Bereid met Zorg Best Contact Betaalvereniging Nederland Bluey’s Coffee & Kitchen BNP Paribas Nederland Boeren van Amstel Boontje Advocaten Borgen Tax Bouwens& Bouwinvest Boyden Global Executive Search BPD Brand Amsterdam Breevast Broersma Nieuwbouw Bruinsma Natuurlijk Building Connect Bundel.it Business Secure Café Sien Cboe Clear Europe N.V. CBRE B.V. Changing Dishes Cinema The Pulse CIRFOOD Clarity Global Clubsportive Club Strozzi CMS

SEPTEMBER 2026

69. Coffee & Coconuts 70. Cognito 71. Commonwealth Bank of Australia (Europe) 72. Co-Office 73. Corporate Housing Factory 74. Corporate Sport Events 75. Cosmo Hairstyling Zuidas 76. Crossover (AM) 77. Crowne Plaza A’dam South 78. CSU 79. Customized Media 80. D&B The Facility Group 81. DE CLERCQ BOUW 82. De Japanner 83. Deloitte 84. De Kredieter 85. De Pizzabakkers | Zuidas 86. De Thomas 87. Dentons 88. Dickys Grand Cafe 89. Dils 90. Ditt Officemakers 91. DLA Piper 92. Doctor Feelgood 93. Doppio Espresso Amsterdam Zuidas 94. Drop Mobility 95. Dynamic Energy Trading 96. Ebbinge 97. Eden McCallum 98. Edge 99. Eefje Voogd Makelaardij 100. Element Amsterdam 101. Enterprise Netherlands 102. EMA (European Medicines Agency) 103. Expat Center 104. EY 105. Fam. Advocaten 106. Ferilli’s Specialità UpTown 107. Financial Offices 108. Firebird Bar WTC 109. First Real Estate 110. Flexform Amsterdam 111. FLOW Real Estate 112. FLOX Flowers 113. Fornet International B.V. 114. FOR YOU 115. Frame Offices 116. Frans Otten Stadion 117. Freshfields Bruckhaus Deringer 118. Fris Makelaars 119. Frits Friday 120. Fronteer 121. FSB Beveiliging 122. Gelderlandplein 123. G&S& 124. Gerrit Rietveld Academie 125. Goede Doelen Loterijen 126. Grand Café LIVING 127. Grand Café Mahler 128. Grand Prix Copyrette Printing & Design 129. Greenberg Nielsen 130. Green Business Club Zuidas 131. Greenwheels 132. Gustavino 133. GVB 134. Hartwig Proxy 135. Hasta La Vista Baby

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

136. Heeren Makelaars 204. nlmtd 137. Heidrick & Struggles 205. Norton Rose Fulbright 138. Het Zwarte Fietsenplan 206. Novotel Amsterdam City 139. HIH Invest Real Estate 207. NS Stations 140. HOFF Amsterdam 208. Okta 141. HORTA 209. Oliver’s 142. Hotel & Wellness Zuiver 210. Olympisch Stadion 143. Hourglass 211. ONE-Dyas B.V. 144. House of Sports 212. Onemeeting.com 145. Houthoff 213. Optiver 146. Htel Serviced Apartments 214. ORAM 147. Hustle & Heart community consultancy 215. Oranje Energie 148. HVK Stevens 216. Ox & Bucks 149. IEF Real Estate 217. PAN Amsterdam 150. IMA 218. Pancakes Amsterdam 151. InAmsterdam 219. Papa’s Loft House 152. Innside by Melia 220. Parella 153. In2Matrix 221. Partou Kinderopvang 154. Issos 222. Peak Development 155. Jeroen 020 Training/Coaching 223. Pearlcard 156. Kaakchirurgie Zuidas 224. Philips 157. KC Legal 225. Pleo 158. Kleurkeuze Image Consulting 226. Poké Perfect 159. KNAP Makelaardij 227. Premier Suites Plus Amsterdam 160. König + Neurath (Nederland) A.G. 228. Projectorganisatie OVAH 161. Kraft Heinz 229. Projectorganisatie Zuidasdok 162. KRNWTR+ 230. Q-Park Nederland 163. Lapeek 231. Quades 164. Leafcloud 232. RAI Amsterdam 165. Lebkov 233. Ramón Mossel Makelaardij 166. Leemstar 234. Regus 167. Leger des Heils 235. Reideate 168. Le Grand George 236. Renessence 169. Le Petit Bouillon 237. Restaurant De Bosbaan 170. Lexence 238. Restaurant Het Bosch 171. Liberty Global Europe 239. Restaurant Showw 172. Lieven de Key 240. RGA International Reinsurance 173. Limon 241. Rialto VU Griffioen 174. Lindenhoff 242. Rivers 175. LMT Development 243. R.-K. Begraafplaats Buitenveldert 176. Lockerpoint 244. Rob Peetoom 177. Loyens & Loeff 245. Robert Walters 178. Lunshof Makelaardij 246. Roland Berger 179. Lyon Office Support 247. Rosarium 180. Maarsen Groep Beheer B.V. 248. Rosso Pizza Bar 181. Maarten van Bokhoven – Stijl & Vorm 249. Russell Investments 182. Magazine-Masters.nl 250. Russell Reynolds Associates 183. Manhattan Bar 251. Sabic 184. Market 33 252. Salesforce Nederland 185. Matrix Innovation Centers 253. Salsa Shop 186. MBO College Zuid 254. Salsa Zuidas 187. Miele X 255. Savills Amsterdam 188. Mima Fresh Mediterranian 256. Securitas 189. Molteni&C|Dada Amsterdam Flagship Store 257. Selva 190. Move Amsterdam 258. Shinyu Body & Mind 191. Multicopy Amsterdam Centrum 259. Simmons & Simmons LLP 192. MyoReset 260. Sonora 193. MyWheels 261. SOS Kinderdorpen 194. NatWest Markets 262. Soupenzo 195. Nederlandse Ver. van Banken 263. Spark Advertising 196. Nedstede Real Estate 264. Specialists in Security 197. NEPI Rock Castle 265. STACH 198. NewGround Law 266. Stadsdeel Zuid 199. NH Amsterdam Zuid 267. Stibbe 200. nhow Amsterdam RAI 268. Stichting Jorisvrienden 201. Nicolaas Lyceum 269. Strand Zuid 202. Nijvest B.V. 270. Student Experience 203. NL Cares 271. Studiomeiboom

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2026 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing. Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Editor-in-chief Romy Lange Editors Romy Lange Ilana Schmidt, Elisa Schouten Gordana Todorovic Carlo Wijers Art Director Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Printed by PreVision Frequency Six times a year (bi-monthly) Photography Caily Bobbie Jo Roxanne Wilm Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

272. Summertime 273. Summit Retail Media Group 274. Sushito Zuidas 275. SV RAP 276. Taalcentrum – VU 277. Tata Consultancy Services (TCS) 278. Taxicentrale Amsterdam (TCA) 279. The All Out 280. The Avenue Group 281. The Boston Consulting Group 282. The Breakfast Club 283. The CubeHouse 284. The Fair House 285. The James Company 286. The July Twenty Eight 287. The School for Moral Ambition 288. The Sharing Group 289. The Swingers Club 290. The Upside Down Amsterdam 291. Tierra 292. TopBrewer 293. Topsport Amsterdam 294. TPEX International 295. Trainmore 296. Tribes 297. TrueTribe 298. TWENTYSIX 299. Usespace 300. Urban Gym Group 301. Urban Salad 302. Use/Space 303. Van der Valk Hotel Amsterdam Zuidas 304. Van Lanschot Kempen 305. Vascobelo 306. VEBEGO 307. Vermaat Groep 308. Vermaz 309. Vesteda 310. Victory Group 311. Vitam 312. Von Poll Real Estate 313. VondelGym 314. VORM Ontwikkeling 315. Vrije Universiteit Amsterdam 316. VU | Griffioen 317. Wagamama 318. Watersportvereniging De Koenen 319. Wineboutique & Spirits 320. Winston Taylor 321. Wintertaling 322. WYNE Strategy & Innovation 323. WTC Amsterdam 324. WTCafé De Blauwe Engel 325. XO Optics 326. X2X Worldwide Express 327. YouLinq.me 328. Zadelhoff 329. Zero Gravity Drone 330. Zero Zero 331. Zone2Source 332. Zuidas Apotheek 333. Zuidas gemeente Amsterdam 334. Zuidas Markt 335. Zuidas Publishers 336. ZuidasTravel.nl

Magazine Hello Zuidas is issued by Thanks to Rose Wiewel (Simmons & Simmons), BNP Paribas, Gelderlandplein, Kroonenberg Groep, Amsterdam Zuidas, Carlo Wijers, Taalcentrum VU, Vrije Universiteit Amsterdam, We Are RBLS, 24 uur Zuid, Groot Melkhuis, VOSE, Jannie van der Velden, Arcadis, Ramón Mossel Makelaardij, FRIS, Don Murphy, Helmig Heerink, Michiel de Bruine, Merlin Melles, Bas Jochims, Aniledy & Rudolf, Jamie Nuis, PsychoCare, House of Living, Heeren Makelaars, WTC Amsterdam, Amsterdamse Bos, Yves Gassler, Zamphira Elisabeth Ciocianu, Ruben Kaatee, Jordie Bakker, Mark Ponte, Graziella Hunsel Rivero, Taalcentrum-VU & Winford Bilingual.

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