Hello Zuidas mei/juni 2026 Editie 85

Enjoy your work(space)

UNITZ offers independent and flexible office spaces of high quality. Perfectly tailored to today’s needs. Located across several prime locations in Amsterdam and ready for immediate use. Discover your new workspace at unitz.nl.

Real estate and construction are, of course, key topics here in Zuidas. We cover them in every issue, but this time we take a slightly closer look. Last month, I was invited to the Zadelhoff Ladies Event – an inspiring afternoon at Museum Het Schip in AmsterdamWest that made clear just how many stories are still hidden and waiting to be discovered. The museum is dedicated to the architectural and artistic movement known as the Amsterdam School, as well as to social housing. During the event, we visited the exhibition Unseen Talent: Women of the Amsterdam School, which brings overlooked perspectives to life. The exhibition highlights the importance of continuing to make space for new

The sporting heart of many Zuidas professionals will soon beat faster, as the TrueTribe ZuidasRun is just around the corner. On Friday, June 12, more than 3,500 runners will line up at the start. After crossing the finish line, the celebration continues with a party on Gershwinplein into the late hours. The ZuidasRun is more than a running event: a mix of sport, vitality, performance, and social connection, set among Amsterdam’s buildings.

PREFACE

Between stones and stories

talent, different voices and meaningful connections – precisely what Zuidas also needs to go on evolving.

For this issue, I interviewed Martine Gründemann, the new CEO of Zadelhoff. With her years of experience and deep ties to Zuidas, she looks ahead to an area that is continuing to develop as a place to live, work and spend time, and that is more open, more mixed and accessible to all.

On the cover is Hugo Peek, CEO of BNP Paribas Nederland. It was a pleasure to meet him and hear more about the upcoming opening of their new head office in The CubeHouse on Parnassusweg. BNP Paribas is

This is where the Zuidas community comes together. That’s why I’m proud to say Hello Zuidas is a partner of the ZuidasRun for the 15th year, the largest sporting event in our district. You’re joining us too, right?

Hello Zuidas, connecting the city.

OLIVIER OTTEN

Executive Director at Hello Zuidas

clustering five business units at this location, in keeping with their ‘One Bank’ vision and broader growth ambitions in the Netherlands. Welcome to Zuidas!

In the next issue, I would like to try something new: a special feature on the healthy city. Think stories about initiatives promoting workplace wellbeing, concepts to green built-up urban sites and places where fitness and relaxation come together. If you have a story to contribute, please do send me an email!

Happy reading!

ROMY LANGE

Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

A EUROPEAN POWERHOUSE WITH DUTCH ROOTS AND GLOBAL REACH

Hugo Peek on BNP Paribas’ new chapter in Zuidas

With its move to a new, sustainable headquarters in Zuidas, BNP Paribas is underlining its position as the leading European bank with strong Dutch roots and a global network. Under CEO Hugo Peek, the organisation continues to grow in the Netherlands as a trusted partner for complex challenges, from the energy transition to digital sovereignty . The new office is more than just a workplace, it’s an expression of BNP Paribas’ ambition for the Netherlands. “This building shows what we stand for and the future we envision.”

The firm has just relocated to Zuidas. What is your first impression?

“The move to Zuidas feels like a very natural step. We are now firmly positioned in the heart of the Dutch financial ecosystem, close to our clients, partners and the talent we need to support our continued growth. At the same time, Zuidas connects us seamlessly to other European financial hubs. That combination of strong local presence with international reach is exactly what defines us as an organisation.”

What does the building say about BNP Paribas?

“Whilst maybe just a building, this office does reflect our model. By bringing together a range of disciplines in one location, From Asset Management to Real Estate and from Wealth Management to Factor and Corporate & Institutional Banking, we can support clients with fully integrated teams. The building quite literally brings our strategy to life, as it’s premised on collaboration, openness

and connectivity. It’s a place where different areas of expertise come together and reinforce each other. That helps us respond more effectively to complex client needs and puts us in a stronger position to address the major challenges of these times.”

Does having different disciplines under one roof change the way you serve clients?

“Yes, that was precisely the intention. Our clients are increasingly dealing with complex, cross-border challenges. The energy transition, shifting supply chains, digital sovereignty and geopolitical fragmentation all require European collaboration. By physically consolidating all of our local expertise, we operate as ‘One Bank’ in the Netherlands. With over 600 employees from our Amsterdam offices working together in multidisciplinary teams, we can respond quickly to our clients’ needs. Our other offices in the Netherlands remain an integral part of our operations.

You see the benefit of that collaboration most clearly where different capabilities come together. Developing future-proof office space, for example, requires more than just capital. It’s about knowing where and how to build, structuring the right financing and connecting that to investors looking for long-term, sustainable returns.”

Are you already seeing the effects of the design on the organisation?

“Absolutely, it brings people together. For instance through internal staircases connecting floors and a layout geared towards activity-based working. Employees can move around the whole building more freely and interact more easily. That has immediate effects on the organisational dynamic. Knowledgesharing between teams and experiencing our common culture is a lot easier now.

BNP Paribas operates in 64 countries. What makes the Netherlands, and Zuidas in particular, such an important location within that network?

The Netherlands always played a key role in BNP Paribas’ international network. We have been operating here for more than 200 year and have more in common with the Dutch banks than with most international banks. A central, wellconnected joint office fits that position.

The Netherlands is so important because of its open economy with strong global trade links and an entrepreneurial climate. Amsterdam is a leading tech hub that draws talent from across the globe and the Zuidas perfectly complements that. Being close to Schiphol with access to a high-quality rail network with international connections makes it an ideal base for us.

Sustainability is clearly embedded in the design of this office. Why is it important for a building to express this so visibly?

“For us, sustainability is not an abstract concept. A healthy planet is the foundation of all economic activity. This building makes that tangible. The building has a fully wooden frame and makes

use of biobased materials, alongside solar power and smart water solutions. Together, these elements contribute to a future-proof working environment. But equally important is the effect on people. By making sustainability visible, employees and visitors become more aware of it. It encourages different behaviours and choices. This aligns with our role as a bank. We finance and support clients in their transition to a more sustainable economy, and we believe we should lead by example.”

BNP Paribas positions itself as a European player with local impact. Now that you’re based in the Netherlands, where do you want to be five years from now?

“Our ambition is to have further

strengthened our position as the leading global corporate bank in the Netherlands. But it’s not just about scale; we want to be truly relevant to our clients, particularly in an increasingly unpredictable world. Companies are looking for stability, for a partner with a long-term perspective and a strong European network. That is the role we want to fulfil. Zuidas is instrumental as our central hub in the Netherlands. From here, we’ll continue building a bank that combines European strength with local impact. Our ambition is to be the go-to partner for Dutch clients with complex, international needs.”

“From here, we’ll continue building a bank that combines European strength with local impact”

300+ WINES MAGNUMS OYSTERS DANCING

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BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

COLUMN

Today, we increasingly live inside our own bubbles. Work, social circles, and interests form separate worlds that rarely overlap. This leads to assumptions, misunderstandings, and a lack of connection.

The idea is simple: we reduce polarization by bringing people from different worlds into the same space.

During my graduation period at Deloitte, I often walked across the Zuidas in the evening, passing empty yet brightly lit and heated buildings. I realized these spaces remain unused for most of the time, often around 70%. It has become normal that office doors stay closed outside 9-to-5, and that a building is only seen as a workplace. Yet beneath that assumption lies enormous untapped potential. That same evening, on the train home, I read about the Speelgoedbank, which had to stop its mission because they could no longer afford a space to distribute toys to children in need. I thought to myself, this must change.

As an architect trained in Delft, I’ve always admired the beauty of buildings and the role they play in people’s lives. But I discovered that for many, buildings play a negative role because they are not welcome inside. People who make the city more livable, who fight loneliness, who help children with their education, who protect cultural values. These are the people who deserve space. And the buildings deserve better use.

It begins with a different perspective: not looking at what a space is, but what it can become. A lobby can be a stage. A cafeteria a community room. An atrium a concert hall. By letting go of fixed functions and approaching space flexibly, freedom rises. Freedom to experiment, to welcome different users, and to create programming that fits the rhythm of the environment.

Community is essential. A place comes alive when people feel connected to it. Not just as users, but as participants. By integrating local initiatives, cultural programs, and social activities, a network forms that shapes the identity of the place. The building becomes part of a local ecosystem where area, building, and people integrate.

This approach creates social and economic value. A lively environment attracts people, increases time spent, and strengthens appeal. A building with a soul becomes more attractive to tenants and fosters belonging, something especially important to younger generations.

At the same time, this requires a new way of organizing: not just facilitating activities, but removing barriers. When practical matters are well arranged, there is no room for irritation and space opens for genuine encounters, something we need now more than ever.

As founder of Use/space Mare Santema brings office buildings back to life with social programming beyond 9-5. Utilizing the otherwise unused spaces throughout evenings and weekends. Together with her 4 colleagues they activated almost 50 buildings in Amsterdam, Rotterdam and Utrecht with over 2000 activities.

BUILDING THE FUTURE

THE WILD APPLE TREES OF ZUIDASDOK

The redevelopment of Amsterdam Zuid station and the A10 Zuid goes hand in hand with a new design for the green areas between the Amstel and De Nieuwe Meer junctions. Completion is scheduled for 2037, but trees are already being grown in preparation.

Over the coming years, as Zuidasdok is delivered step by step, we will increasingly plant trees and other greenery. This requires a long-term plan that calls for action today. At nursery Noordplant in Groningen, for example, more than 400 wild apple trees are currently being cultivated.

Starting in good time

The apple trees will not be planted at the De Nieuwe Meer junction until autumn 2027, but they need to be procured well in advance. Contract manager Paul de Bruijne explains: ‘In projects like this,

procurement is usually handled by the contractor. However, because we are dealing with large quantities that are not always available at the right time and in the required quality, we have chosen to purchase the trees ourselves.’

Generous growth

Landscape designer Leonoor van der Linden saw for herself last September that the quality and dimensions met expectations. In consultation with the grower, a minor adjustment proved necessary: ‘The trees were tightly tied to their stakes. That encourages them

to grow straight upwards, which allows the nursery to use its space efficiently. But we are looking for apple trees with a more generous growth habit, spreading naturally outwards.’

At a safe distance

In addition to the wild apple trees, nearly 500 black locust trees are being grown further away in the Flevopolder. Both species will eventually be planted together at the De Nieuwe Meer junction. The trees will be positioned at a safe distance from the road to ensure that branches or fruit cannot fall onto the carriageway. The new planting will be smaller in scale than the number of trees previously present, as space is required for the four additional lanes that will widen the A10 Zuid.

The wild apple tree (Malus sylvestris) is a native species that attracts bees and butterflies. Its fruit provides food for birds and small mammals. The black locust (Robinia pseudoacacia) is not native, but it performs well in the dry soil conditions along the A10 Zuid and, thanks to its extensive root system, contributes to ground stability. However, the roots must not overtake other planting. For that reason, the trees will be planted in clusters and in nutrient-poor soil to prevent excessive growth.

Green from Amstel to De Nieuwe Meer

The trees contribute to what we aim to achieve with Zuidasdok: a coherent green environment alongside the widened and partially tunnelled A10 Zuid, stretching from the De Nieuwe Meer junction to the Amstel junction. Large parks and water bodies lie on both sides of Zuidas. To the west are the Amsterdamse Bos and De Nieuwe Meer; to the east, Amstelpark, Beatrixpark and the River Amstel. In the end, these areas will be connected by a continuous ‘green corridor’ of new trees, shrubs, climbing plants, waterside vegetation, flowering grasses and perennials – including the more than 900 wild apple trees and black locusts at the De Nieuwe Meer junction mentioned above.

Vertical greenery

We are also adding greenery wherever possible to the noise barriers that will be installed along the Ring. In some locations, this requires combining functionality and appearance in a different way, such as at the Infinity building (better known as ‘The Shoe’) along the A10. Here, there is no space for a sloping green embankment, so vertical green walls have been chosen instead.

Space for a park

Despite the expansion of the two junctions and the addition of extra lanes to the A10 Zuid, Zuidasdok also creates space. In the centre of Zuidas, the construction of the A10 tunnel will free up more than 100,000 square metres of public space above ground – roughly the equivalent of 24 football pitches. Part of this space will be used to create a new city park on top of the tunnel along the entire northern side of the station: DokDakpark. However, work on the park can only begin once the A10 tunnel has been completed, currently expected in 2035.

DIVERSITY & INCLUSION

On ground floors, encounters and an inclusive Zuidas

Tony Wijntuin of WYNE Strategy & Innovation focuses on the ground floors of buildings, the level where city and building meet. After a career at Schiphol, he started his own consultancy and now advises on how these spaces are programmed, always with an eye for quality, vibrancy and social value. For Tony, well-designed ground floors are much more than commercial real estate: they shape how welcoming, safe and inclusive a neighbourhood feels.

You’ve been working on the ground floors of buildings for years. What fascinates you about this part of the city at street level?

“Places have always fascinated me. I’ve lived in many different places and have always wondered: what makes a place feel pleasant? At Schiphol, that fascination really grew. I observed how people move, where they linger and which amenities do or don’t work. The ground floor may be just one part of a building, but it largely determines what you experience on the street. That’s where it happens: people arrive, step outside, meet each other. At eye level, that’s where dynamics, atmosphere and attraction emerge.”

You often describe the ground floor as the most public part of a building. Why does this level play such an important role in how accessible and inclusive a neighbourhood feels?

“Because the ground floor directly influences how safe, lively and inviting a place feels. A well-designed, active ground floor creates eyes on the street, movement and opportunities for encounter. It also encourages diversity: with the right programming, not only large chains get space, but also smaller entrepreneurs, social initiatives and cultural makers. That’s when a neighbourhood emerges in which different people can see themselves reflected. Inclusivity is not just about policy or words; it’s also very tangible in what you offer at street level. That’s where you feel whether a neighbourhood truly welcomes different audiences.”

How can you tell when a ground floor is really working well? Can you give an example of a place where this is done successfully?

“I feel it immediately. If a ground floor is dark, covered up or reflective, nothing happens. You instinctively feel: I want to walk past. A good ground floor draws you in. You see people coming and going, there’s activity, surprise and a human scale. A good example is the average Amsterdam city street, with a mix of shops, cafés and local businesses. At Zuidas, I think De Pizzabakkers at Valley works very well: it makes such a large, impressive building suddenly feel smaller, more accessible and more human.”

Zuidas is known as a business district. What role can active ground floors play in creating a more diverse and welcoming neighbourhood?

“A huge role. For too long, Zuidas has been designed for a single profile: people who work here, often highly educated and well-paid. But a city district is much broader than that. Good ground floors create space for other groups, other entrepreneurs and other stories. That way, you don’t get a uniform district, but a place with character. I’ve been saying for a while: why isn’t there a Turkish greengrocer or a creative hub on Zuidas yet? Those kinds of places make a neighbourhood recognisable, human and attractive to far more people than just the traditional office worker.”

A museum is also coming to Zuidas: Hartwig Proxy. What can such a cultural venue mean for the liveliness and inclusivity of the district, particularly at street level?

“A cultural venue like that can mean a great deal. It literally provides a platform for new makers, different perspectives and a broader audience. That’s exactly what a city district needs. Culture attracts people who might not otherwise come to Zuidas and brings a different kind of energy to the street. I’ve seen before what that can do: suddenly there’s a completely different crowd, with a different look and vibe. Those moments matter. That’s when you feel: this is not just a work district, but a place where things happen and where different worlds come together.”

If you could change one thing about the ground floors on Zuidas, what would it be?

“I would actually remove something: all the reflective film and closed façades. Transparency is essential. You need to be able to see what’s happening inside. As soon as you have visibility, curiosity, contact and a sense of safety emerge.

Closed ground floors make a street feel distant and anonymous, while open ones bring life. Of course, you sometimes hear that such façades are part of the architectural concept, but I think: if it doesn’t work at street level, you should dare to intervene. Ultimately, you don’t build a city for architecture, but for the people who walk through it.”

Hello Zuidas Grand Slam

@ The All Out Amsterdam

The second edition of the Hello Zuidas Grand Slam at The All Out Amsterdam was a great success! No fewer than 120 Hello Zuidas members enthusiastically competed against each other in interactive games such as darts, karaoke, shuffleboard, and clay shot. It turned into an afternoon full of sportsmanship and great atmosphere at a fantastic location. A special thank you to The All Out Amsterdam, our partner during this tournament!

HELLO PEOPLE

GOT A MINUTE?

Four professionals, one minute. In Got a Minute?, faces of Zuidas share their perspective on the area: from daily work and commuting to architecture, vibrancy and what’s still missing. Their short, honest observations together paint a clear picture of a district in motion, full of ambition and room to grow, both during the week and beyond.

Camillia Stokman EssilorLuxottica

“I really enjoy Zuidas because of its constant buzz. There’s always something happening, which makes it an attractive place to be. The architecture appeals to me too, especially as new buildings keep being added. Valley really stands out. I travel to Zuidas by train a few times a week. Despite the crowds and occasional delays due to construction, it’s manageable. I work in 2Amsterdam, a large building with many companies. Everything is well organised, from coffee to workspaces. What’s missing? For real social atmosphere, you still tend to head into the city.”

Jelte van Koperen Informatiecentrum Zuidas

“I work three days a week on the Zuidas as a public information officer at the Informatiecentrum Zuidas. From that role, I closely follow how the area is developing. As a workplace, the Zuidas functions well, but as a place to live it is still evolving. The potential is clear: a more mixed neighbourhood with housing, workspaces and amenities will make it livelier, also on weekends. The architecture already reflects that growth. Where the first generation of buildings felt quite closed, you now see more cohesion, diversity and quality. Valley is a great example. What’s still missing is a real reason to come here in your free time. That’s the next step for Zuidas.”

Merel Bruntink De Huurconsult

“My company, De Huurconsult, is based here in Zuidas. I advise tenants on housing and office solutions. I’ve been here for over a year now, but I was already active in Zuidas before that. It’s a vibrant area during the week, though much quieter on weekends. Ongoing construction can sometimes be disruptive, especially by car or bike, but that comes with the area’s development. The architecture has improved significantly in recent years: more greenery, more diversity and space for living. I expect the Zuidas to evolve into a lively district where working and living come together, even outside office hours.”

Evert Jan Tak CBRE

“For me, working in Zuidas means being part of a district that is constantly evolving. Accessibility is a major plus, with the NoordZuidlijn and developments around Zuidasdok. At the same time, car accessibility remains a point of attention. The plans are ambitious but require careful execution. The architecture is modern and international, though a bit more greenery would improve the environment. And good food matters too: a truly standout restaurant would be a welcome addition. Zuidas is a place full of energy and development, with plenty of potential for the future.”

ARCHITECTURE

THE CUBE-

Located on the ‘Boog’ plot at the corner of Parnassusweg and Claude Debussylaan in Mahler, the office building The CubeHouse has been completed. This state-of-the-art building will serve as the headquarters for BNP Paribas The Netherlands and Arcadis. The project was developed by G&S& with a.s.r. real estate acting as the owner on behalf of the ASR Dutch Mobility Office Fund.

Housing, work, shopping, recreation

The central objective for the Mahler 4 subzone is for this area to be one that provides housing, work, recreation and shopping. The urban design layout for Mahler 4 still consists of a composite block of buildings of different heights. The plot (Boogkavel) also has a composition with varying building heights. The overall plan Mahler 4 is divided up in a north/ south direction in terms of logistics and access by two streets: Benjamin Brittenstraat and Aaron Coplandstraat. Claude Debussylaan runs diagonally across the area and will be a pedestrian zone.

Design

The CubeHouse was designed by Florian Idenburg of the renowned architecture firm SO-IL. The building’s unique position within the public space is characterized by a striking plinth with an extroverted design. This plinth serves as a vibrant hub, featuring the Use/ space concept, which offers a welcoming area for visitors and residents of the Zuidas to come together, share stories, and foster growth and connection. By creating this communal area, The CubeHouse aims to bridge the gap between the business and social worlds, bringing people and communities closer together.

Sustainability

The CubeHouse, built around a hybrid-timber frame, is set to revolutionize Amsterdam’s Zuidas. This innovative structure boasts a WELL Gold certified indoor climate, a stunning public garden, and three Breathe Spaces that seamlessly connect interior and exterior areas. The building’s sustainable design features 80% energy generation from PV-panels and 75% bio-based materials. Rated BREEAM Excellent, The CubeHouse prioritizes environmental, social and governance factors, striving for a holistic approach to achieve net-zero goals. This exceptional building is a haven for socializing, collaborating and innovating, making it a truly unique and sustainable landmark in the heart of the Amsterdam business district.

ZUIDAS HOME TOUR

“Zuidas combines ambition and lifestyle; it’s a place where you can grow, connect and also enjoy living in the moment.”

Mert Danismant has made his home in Zuidas for around six years, where he also works as a real estate lawyer. He advises (international) clients on real estate transactions in the Netherlands. With both his professional and personal life centred in Zuidas, the district is more than just the place where he works - it’s a fast-paced environment that powers him.

Could you briefly introduce yourself?

“My name is Mert Danismant and I work as a real estate lawyer at Dentons in Zuidas, advising clients on the purchase and sale of real estate in the Netherlands. Because I work with international clients, no two transactions are the same, and that makes my job dynamic and challenging. I’m also involved in area development here in Zuidas, and in that capacity am actively contributing to local growth. I get a lot of energy from both my work and the community and love that I can combine my ambition and lifestyle here. Living in the place that I’m also contribution to professionally feels very special to me.”

When did you move to Zuidas?

“I have lived in the Intermezzo building in Zuidas for around six years now. I initially chose it for its central location and convenience, but it quickly became more than that. I live here together with my brother, who is also a lawyer, which makes it quite special to share this place and phase of life together. Zuidas has a unique vibe and the people are what make it really special. You’re surrounded by super motivated, inspiring individuals and can find yourself striking up spontaneous conversations that wouldn’t happen anywhere else. That pairing of ambition and lifestyle makes it a place that’s always inspiring, but with room to unwind as well, when you need it.”

What is your favourite spot at home?

“My favourite spot at home is definitely my balcony. From there I have a sweeping view across the city, with the buildings in Zuidas lending it a real metropolitan feel. I love sitting there with a glass of Turkish tea or a drink while watching the sunset, especially on summer evenings. The way the sky changes colour is almost painterly. Those are quiet times when I can reflect while also feeling attuned to the city.”

What is your favourite spot in Zuidas?

“What I love most about Zuidas are the vibe and the lifestyle. On weekdays I work out and relax at Clubsportive, which is practically around the corner from me. And places like Nela are perfect for eating out or drinks with friends at weekends, while Doppio is a great spot to grab a coffee during the day. Summer evenings, being up on the rooftops or simply strolling around sipping a drink – for me, those are moments when this district’s social, electric vibe really comes through.”

What do you hope the future holds for Zuidas?

“Zuidas is amazing as it is, but I would love for it to become even more of a place where lifestyle and community come together. More cafés, cultural initiatives and small public areas would make it feel warmer and more human. The architecture and the professional drive are really first

rate, but it’s the small things that can make a big difference; things like cosy places to hang out, streets with cafés, a good bakery or other local merchants. It would also be nice if the range of shops, bakeries and supermarkets grew to be more on a level with Gelderlandplein. And a latenight coffee culture would be another worthwhile addition: places where people can get together without having to go to a bar. The peace and quiet are nice, but a little more life within walking distance would strike just the right balance.”

Are there any downsides to living in Zuidas?

“Like any urban area, Zuidas has its contrasts. It can feel a bit rigid and regimented at times, which is comfortable, but can come at the expense of spontaneity and local charm. However, the people and the energy more than make up for that. The conversations you have and the people you meet here make it a really incredible place to live. And whenever I feel the need for a change of scenery or more action, I can be in the city centre or the Museum Quarter within minutes. So, really, I get to have the best of both worlds.”

Welcome to The Canyon, the Valley’s nextdoor neighbour.

A mixed-use building with offices, apartments and amenties. Inspired by the natural form of a canyon, the design combines clean lines with softer, flowing shapes, finished in warm, ea r thy tones that create a calm and timeless character.

The Canyon offices

Accessed via Beethovenstraat, The Canyon marks the transition from the energy of the Zuidas into a more refined working environment.

It offers high-end office space with efficient, flexible floor plates and private outdoor terraces on every office floor providing abundant daylight, direct access to outdoor space and a level of comfort rarely found on the Zuidas.

Offices key facts

Approx. 9,300 m 2 LFA offices

Entrance at corner of M. Ravellaan and Beethovenstraat

Floor plates from 1,050 up to approx. 1,350 m 2 LFA

2,90 meters floor to ceiling

Private outdoor spaces

BREEAM Excellent & Paris Proof

Expected delivery date: Q4 2028- Q1 2029

Uphill Forest

A calm, elevated landscape at the back of the building where the city fades and nature takes over inviting you to slow down, meet or simply be.

The Coast offers high-quality, future-proof workspaces, combined with residential volumes in a light and open architectural design.

Bio-based materials and soft coastal tones create a calm and refreshing atmosphere offering space to focus, connect and recharge right on the Beethovenstraat.

The Coast offices

The offices are premium and boutique in scale.

As a single tenant, it can become your own dedicated office, while multi-tenant use is equally well suited, all with a strong and visible presence right on the Zuidas.

Offices key facts

Approx 5.500 m 2 LFA Office space

Floorplates from 950 m 2 up to 1200 m 2 LFA

2,90 meters floor to ceiling

Waterfall atrium with connecting stairs

Private roof top terrace

Green balconies and Courtyard garden

BREEAM Excellent & Paris Proof

Expected delivery date: Q4 2028 – Q1 2029

“At the final stretch of Beethovenstraat, we’re creating the place for the best offices. Two buildings, each with its own character, in full harmony.”

Thibaut Goede, Zadelhoff Development. Contact: info@theharmony.nl

Coastal Garden

At the heart of The Coast lies the Coastal Garden, a shared green space that feels like a natural extension of the building. Designed as a calm, landscaped retreat, it offers a place to walk, meet or simply pause throughout the day. More than a garden, it connects the different parts of The Coast, bringing lightness and balance to the rhythm of everyday life.

AGENDA MAY & JUNE 2026

May-June

DE JAPANNER ZUID IS EXPANDING

@ De Japanner Zuid www.dejapanner.com

From May 2026, guests can order takeaway directly from our new in-restaurant kiosk. Looking for a tasty Japanese lunch for your team? We’re also launching a catering offering for businesses in the area. And there’s more! De Japanner Zuid regularly hosts events, so keep an eye on our website and socials to stay in the loop!

May-June

THE ALL OUT

@ The All Out www.theallout.com

New at The All Out: Ballaoke! It’s karaoke, but in an LED ball pit! The perfect afterwork activity for your team or a fun weekend. Singing not your thing? Try your hand at Interactive Darts, Electric Shuffleboard or Clay Shot. Afterwards, toast your prowess with a round of drinks!

May–June

JAZZ CONCERTS

@ Bar Boele – www.bar-boele.jimdosite.com

The Jazz Collective Foundation, in collaboration with Bar Boele, is organising a series of three high-quality jazz concerts. The first two editions will take place on 10 May and 24 May, with a third concert to follow in June. Doors open at 3:00 pm, with two live sets each afternoon. Don’t miss these atmospheric jazz afternoons! Bar Boele, De Boelelaan 1111, NU Gebouw Vrije Universiteit.

May-June

HARTWIG MUSEUM

@ Hartix Proxy www.hartwigfoundation.nl

Hartwig Proxy, at Parnassusweg 213, is a testing ground and meeting place paving the way for the opening of the Hartwig Museum. Join us for the Proxy Family Table every third Tuesday of the month, when different artists prepare a meal for €18, including two drinks.

May-June

CANDLELIGHT CRUISE

@ Amsterdamse Bos – www.amsterdamsebos.nl

Discover Amsterdamse Bos in the magic of twilight during a Candlelight Cruise aboard the Fluistervink. Atmospheric lighting and drinks and nibbles create a relaxing, romantic ambiance as you glide softy across the water, revelling in the serenity of the forest, the lapping waves and the beautiful view from the boat. A unique summer evening for friends, couples or teams!

May-June

WHITEPAPER:

MULTILINGUAL CONTENT AS A GROWTH ENGINE

@ Taalcentrum VU

www.taalcentrum-vu.nl

Practical insights for B2B organisations with international ambitions. Looking to grow internationally with content that truly works locally? Then translation alone is rarely enough. Download our whitepaper and discover how smart localisation helps your content connect locally, build trust and drive better results.

May-June

OYSTER NIGHTS AT MANHATTAN LOUNGE BAR

@ Manhattan Lounge Bar

www.manhattanbar.nl

Every Wednesday is Oyster Night at Manhattan Lounge Bar in Zuidas! Feast on fresh oysters from only €2 apiece, served from 5pm as long as they last! Whether it’s the end of a long working day or you want to start the evening with something special, our Oyster Nights are perfect for any occasion. Slurp, sip and savour in a stylish setting. See our website or follow us on Instagram for more info.

May-June

DE JAPANNER ZUID – TERRACE

@ De Japanner Zuid

www.dejapanner.com

De Japanner Zuid’s outdoor terrace is open! Spring has sprung and our terrace in Zuidas is officially open! Enjoy one of our delicious bento box lunches in the sunshine or stop in for drinks with colleagues after work. It’s the perfect way to unwind after a busy day at the office. Be sure to book your table in advance, as we fill up fast in fine weather! For reservations, visit our website or call.

May

NOW OPEN: HORTA

@ HORTA – www.horta.nl

Now open at the top end of Philips’ new headquarters on Parnassusweg 219, HORTA is a contemporary Spanish restaurant boasting a spacious, sunny terrace, large dining bar, private/semi-private dining areas and, last but not least, a listening bar. Serving lunch, drinks and dinner, HORTA is all about casual comfort food, offering fine dining at a friendly price. Expect Spanish classics with a modern twist and a focus on the specialities of Valencia and Catalonia.

June

MARKET 33 WORLD CUP NIGHTS

@ Market 33 – www.market33.nl

This June, Market 33 in Zuidas transforms into the ultimate match-night destination, showing the FIFA World Cup live on the big screen. Expect exciting games, a lively crowd and energy that makes every goal feel even bigger. Arrive early to join the pre-match Pub Quiz – gather your friends to make up a team and get into the competitive spirit before kick-off. Then grab your favourite food, order a drink and settle in for the match surrounded by fellow fans.

5 May

HET AMSTERDAMS VERBOND

@ Olympic Stadium

www.olympischstadion.nl

Join a celebration of freedom

On 5 May, Het Amsterdams Verbond once more opens the gates of the Olympic Stadium from noon until 11pm for a day of music, togetherness and celebration in honour of Liberation Day. With live music, an energetic vibe and a strong spirit of solidarity, this is where Amsterdam comes together to celebrate freedom and to toast to our city!

5-7 & 12-14 June

BACCHUS WIJNFESTIVAL 2026

@ Bacchus Wijnfestival www.bacchuswijnfestival.nl

On 5-7 June and 12-14 June, Bacchus Wijnfestival returns to the Amsterdamse Bos for two festive weekends filled with wine, food and music. Visitors can explore a wide selection of wines from different regions, enjoy delicious dishes at various food stands and relax with live entertainment in a vibrant outdoor setting. Whether you’re a wine enthusiast or just looking for a fun day out, Bacchus offers a perfect blend of taste and ambiance. Be sure to book your tickets in advance and check the website and socials for updates!

EVENT (MEMBERS ONLY)

7 May

DISCOVER KOP ZUIDAS AND CROSSOVER

@ Restaurant Showw

Discover Kop Zuidas during this ‘Living in Zuidas’ event. Get acquainted with the multifunctional Crossover building and the vision behind this vibrant residential area. Members can join a short walk through Kop Zuidas to experience how living, working, planting and water come together to create a unique mix at this location and to get a first-hand look at the building and neighbourhood.

EVENT (MEMBERS ONLY)

3 & 17 June

SHOW: ONKREUKBAAR

OP DE ZUIDAS (IN DUTCH)

@ Griffioen VU – www.griffioen.vu.nl

On 3 and 17 June, Griffioen VU presents Onkreukbaar op de Zuidas – ‘Incorruptible in Zuidas’. In this live journalism performance, investigative reporters Joost van de Loo and Frederique de Jong take their audience behind the scenes of Holland’s financial mile, interviewing legal, consultancy and banking professionals about moral dilemmas in a world where everything centres on money. A topical and thought-provoking evening about integrity, power and making the right choices in a complex corporate environment.

9 June

SAFETY & SECURITY NETWORK: COPI EXERCISE

@ Zuidas – www.hellozuidas.nl

The Multidisciplinary Command Unit of the Amsterdam-Amstelland Safety Region (MCU) is the nerve centre of regional crisis coordination. Emergency services here work together at GRIP 1 level on rapid decision-making and recovery. To attend as a Safety & Security member or for more information, send an email to: elisa.schouten@hellozuidas.com.

9-11 June

PROVADA 2026

@ RAI Amsterdam – www.provada.nl

PROVADA returns to the RAI! PROVADA 2026 is where the real estate sector comes together, this year from 9 to 11 June. Featuring an extensive three-day programme, inspiring speakers and a wealth of networking opportunities, PROVADA brings together professionals from the Netherlands and beyond. Learn about the latest developments, meet new prospects and get inspired by the future of real estate. Mark your calendar and don’t miss it!

18 June

ZUIDAS ACCESSIBILITY

TASK FORCE

@ Financial Offices

This information session will bring members up to speed on works scheduled in summer 2026 and the most important closures, including anticipated effects on access in and out of Zuidas.

10-12 & 16 June

DE SPELEN

@ Stichting NL Cares

www.despelen.nl

Stichting NL Cares is the social impactmaker in Zuidas and leading partner for corporate volunteering. A new member of Hello Zuidas, they connect companies with social initiatives to create impact together. On 10, 12 and 16 June, the foundation is hosting three spectacular sport-filled days in the Olympic Stadium during which disadvantaged children can experience the power of sport. Sign up your team to volunteer at ‘the games’ and help give a child an unforgettable day!

12 June

TRUETRIBE ZUIDASRUN

@ Gershwinplein

www.zuidasrun.nl

Are you ready to run? The 16th edition of the TrueTribe ZuidasRun is taking place on 12 June. Choose between 5K and 10K runs and register your team of colleagues, family or friends. The fun continues after the main event, with George Gershwinplein transforming into a festival grounds with bars, food trucks and a sizzling afterparty complete with DJ and dance floor.

26 June

SUMMER PARTY

@ Blauwe Engel/Zuidplein

www.deblauweengel.nl

It’s almost time again for the biggest and best bash of the season: De Blauwe Engel Summer Party! Hosted by Hello Zuidas and De Blauwe Engel, the celebration starts on Friday 26 June outside De Blauwe Engel on Zuidplein. Hello Zuidas will also have a private VIP table at the Summer Party where members are invited to enjoy drinks and bites from 5pm to 7pm. Come to have fun, reconnect with other members and meet new and familiar faces. Save the date! More info to follow.

YOUNG PATRONS CIRCLE Culture, community and a look behind the scenes

The opera and ballet world may feel remote to many young professionals, but for Sebastian de Bruijn, 31 and a lawyer at Houthoff, it has become an inextricable part of his life. As a member of Dutch National Opera & Ballet’s Young Patrons Circle (YPC), he’s giving back to society while feeding his love of culture and participating in a unique network.

Where the fascination began “My first encounter with opera and ballet happened more by chance,” Sebastian remembers. “As a student, I had the opportunity to go to premières. That was a little overwhelming at first, but if there’s someone to explain it to you, you discover how multi-layered it is. From that moment, I was hooked.” His fascination grew into involvement. Shortly after starting his job, Sebastian joined the Young Patrons Circle: a community of young professionals between the ages of 25 and 40 who support Dutch National

Opera & Ballet. “You make an annual donation of at least €500 that goes directly towards talent development – supporting the Junior Company and Opera Studio, for example, so you’re literally helping to train the stars of the future.”

Look behind the scenes

In addition to social impact, YPC also offers experiential value, says Sebastian. “The events are really one of a kind. There’s the annual gala, of course, also known as ‘Holland’s Met Gala’, where everything – music, dance, fashion, energy

– come together. But it’s the backstage experiences that make it extra special,” he continues, referring to the exclusive, behind-the-scenes YPC evenings. “You get to see the nuts and bolts of how a production comes together, from lighting and sound to set changes involving dozens of people at once. Or to attend rehearsals and see dancers and singers honing every detail of their performance. It makes you look at shows in a completely different way. You see so much more.”

Network, impact and inspiration

Alongside culture, networking also plays an important role in the YPC, whose approximately 100 to 150 members come from a wide range of backgrounds. “From lawyers to consultants to creatives and entrepreneurs. The mix makes it interesting. It’s really a place to not only meet like-minded people but also step outside your daily bubble.” Asked why young professionals should consider donating to cultural institutions, Sebastian doesn’t hesitate: “In the Netherlands, the arts are very dependent on outside funding. It is exceptional that Houthoff has been the main sponsor of Dutch National Opera & Ballet for many years now. By contributing to initiatives like the YPC, you’re also helping yourself to build a more durable foundation.”

“Zuidas needs to become even INTRO

In January, Martine Gründemann became the new CEO at Zadelhoff. She succeeds Maarten Feilzer, who over the past 17 years helped transform the company into a distinctive Amsterdam-based real estate player. Martine knows the area better than most, having been involved in the development of Zuidas for decades. And she’s clear about her ambitions in this new role: Zadelhoff has to continue delivering exceptional properties, building a strong portfolio and increasing its societal impact.

A new role built on solid foundations

“It’s very exciting and I’m really looking forward to it,” says Martine Gründemann about her new position. She has been active in the role since January, while Maarten Feilzer has been preparing for his departure. “In 17 years, Maarten has built something truly special. Under his leadership, Zadelhoff has transformed from a real estate company with assets scattered all over the globe to a business focused wholly on Amsterdam.” This was not a scaling back, Gründemann says, but a concentration of quality. Assets sold elsewhere over the years were reinvested in Amsterdam. “This has resulted in a portfolio of unique properties, often buildings in a second or third life, many of which we developed or redeveloped ourselves.” As Development Director at Zadelhoff since 2020, Gründemann has worked on Slotervaart and Sandcastle amongst others as well as the redevelopment of the office of Zadelhoff.

From redevelopment to asset management

Gründemann herself has devoted much of her career to the development side of the business. With a background in

construction engineering, she spent many years at G&S Vastgoed, where she was involved in numerous projects in and around Zuidas. She brings this experience into her new role. “I’m very much a bricks-and-mortar person,” she says. “I have a strong affinity with buildings, with development, with giving places renewed meaning.” At the same time, her perspective has broadened in recent years. “I used to think that development was far more complex than asset management, but I’ve come to find the management increasingly interesting. Particularly when giving buildings a second, third or fourth life, you have to ensure they stay futureproof and continue to meet users’ needs.”

She says this is precisely Zadelhoff’s strong suit: not just building things, but also enhancing them over time.

A company with distinctive mission

What truly sets Zadelhoff apart, according to Gründemann, is its underlying mission.

“We exist to ensure the three charitable foundations continue to receive funding. That’s what ultimately drives us.” Rental income from their portfolio as well as returns from development activities and their participation in Zadelhoff

Vastgoedadviseurs, flow to these foundations. “This makes our company unique. We’re not working to enrich a single owner, but to enable social value. You feel that inside the organisation too – people feel good about working for a company like this.” That’s not to say the task is straightforward. “Our portfolio needs to perform well, and in the current market that’s quite challenging. Interest costs have risen significantly, taxes have gone up and financing has become more expensive. My responsibility is to ensure we remain financially robust while also advancing our mission.”

A lifelong connection to Zuidas

Listening to Gründemann talk, you quickly sense the depth of her connection to Zuidas. She became fascinated with the district back in the 1990s, and later contributed to projects including Mahler 4, the Atrium and various other buildings that would help shape its identity. “I am a huge fan of Zuidas,” she affirms. “Not as a marketing line, but sincerely. I have worked here a long time, and have also lived here for nearly nine years now. For me, it feels like a very natural place to be. Everything is close by, you

more of a place for everyone”

can get anywhere quickly and it’s much more mixed and vibrant than people often assume.” And yet, she says the perception of Zuidas as a closed-off office enclave still persists, despite the reality having changed considerably. “It needs to become even more of a place for everyone. We’re seeing more housing, amenities, cultural venues and new public-facing functions emerging, and that’s positive. Zuidas deserves to become more accessible and inclusive.”

Looking ahead: building the next phase In the years ahead, Zadelhoff will continue to play a visible role in shaping the district. One key project is The Harmony, encompassing the Canyon and Coast buildings, offices, retail units at street level and a mix of mid-market and social rental housing. “These are the projects that really energise me – places that add value to the city and the neighbourhood.” Ultimately, Gründemann sees the future of Zadelhoff as revolving around two principles: quality and purpose. “We have to make sure our buildings continue to meet a high standard, that our portfolio stays healthy and that we continue to strengthen our social mission. At the same time, I firmly believe in the future of Zuidas. It’s not just a business district any longer, but well on its way to becoming a part of the city where people want to live, work and spend time.”

The history of Zuidas

In this issue spotlighting the world of real estate, we thought it would be fun to share something about the history of the Zuidas district.

The genesis of Zuidas has everything to do with access. Just as Amsterdam’s ring of canals developed at the most accessible site on the River IJ, Zuidas owes its existence to being roughly equidistant between Schiphol and the city centre. Its foundations were laid with the advent of train travel and the first railway line connecting Amsterdam and Haarlem in 1839, followed by a service to Utrecht. Although the city council did consider building a station in south Amsterdam in 1867, they ultimately opted in favour of Centraal Station, on the IJ.

Zuiderstation and Plan Zuid

In the early twentieth century, the idea for a railway station in Amsterdam-Zuid – ‘Zuiderstation’ – was proposed once more. In 1914, architect H.P. Berlage presented his ‘Plan Zuid’, providing for the Vondelpark and Museum Quarter and a link to the east via the later Berlage Bridge and a station to be built along the Minervalaan axis. His vision formed the basis for the expansion of Amsterdam-Zuid from 1917 on.

The city expands

Work commenced in the 1920s on Ringspoordijk, an embankment designed to connect different railway lines, but was never completed due to a combination of the 1930s economic crisis and World War II. In 1934, Cornelis van Eesteren presented the General Expansion Plan for Amsterdam, plotting a course for the city’s growth. The 1950s and ‘60s saw the development of new neighbourhoods such as Prinses Irenebuurt and Buitenveldert. Between them stretched Zuidelijke Wandelweg, a beloved route also known as ‘Lovers’ Lane’, which mostly disappeared to make way for Buitenveldert. The Academic Hospital and RAI’s Europahal also went up around this time, in 1960 and 1961, respectively. The A10 Zuid motorway opened in 1981.

From ‘South-axis’ to Zuidas

Starting in the 1980s, Amsterdam began looking at sites for a high-profile new office location. In the 1990s, attention shifted to the area along the A10 motorway, back then still called

the ‘Zuid-as’, or ‘South-axis’. Excellent access finally clinched it. Large players established here, including Nederlandse Middenstandsbank (1974) and the World Trade Center (1985). The arrival of ABN AMRO marked a seminal moment. Construction of the bank’s headquarters started in 1996 and finished in 1999, providing a powerful impetus for area development.

Masterplan

and vision

In the late 1990s, the Dutch central government designated Zuidas a ‘New Key Project’. The city council adopted the Masterplan Zuidas in 1998, with the objective to develop the district into a premier international business as well as residential centre. In 2016, it presented a Vision for Zuidas that marked a change in course: from office location to mixed-use urban quarter, with more scope for homes, amenities and sustainable transport.

Zuidasdok and growth through to 2030

Integral to this vision was a ‘dock model’, under which the A10 and Amsterdam-Zuid station would move underground. These plans proved infeasible in the wake of the credit crunch. An alternative was presented in 2012, in the form of ‘Zuidasdok’, providing for partial sinking of the motorway and aboveground expansion of the station. Looking ahead to 2030, Zuidas will continue growing as an urban centre in its own right, with a mix of homes, workplaces and amenities as well as ever stronger links with central Amsterdam.

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From Business Travel to Life Transitions: The Growing Demand for Flexible Living

As companies operate increasingly across borders and life becomes less predictable, the need for high-quality temporary housing is growing, reshaping how accommodation is defined and delivered.

Meeting the Needs of Modern Mobility

For global mobility managers, HR professionals, and business travellers, finding suitable temporary accommodation is a key priority. Whether relocating employees or arranging extended stays, the challenge is securing comfortable, welllocated accommodation.

Individual business travellers face similar expectations. A central location, quality amenities, and a pleasant living environment are no longer luxuries, but essentials. This growing demand is accelerating the shift towards serviced apartments that combine comfort, flexibility, and convenience.

Beyond Business:

When Life Takes a Turn

Serviced apartments are not only relevant for corporate use. Sometimes life unfolds differently than planned. A renovation running over schedule, a home sold sooner than expected, a divorce, or another

situation requiring flexible housing. Whatever the reason, people are looking for clarity, comfort, and peace of mind.

Effortless Living

Corporate Housing Factory (CHF) delivers fully equipped, stylish apartments designed for effortless living, with fast and efficient booking processes enabling accommodation to be secured within moments. Tailored to business travellers, global nomads, families and individuals in transition, every detail ensures a smooth stay. Fully furnished serviced apartments offer an ideal solution for those who need to bridge a temporary period-without hassle and without long-term commitments.

With properties in Amsterdam, The Hague, Rotterdam, Arnhem, and Eindhoven, guests benefit from high-quality living in key locations across the Netherlands. Guests arrive with just their essentials-everything else is in place. Contemporary interiors combined

with hotel-level service create a seamless living experience, supported by a dedicated team and strong attention to detail.

Spotlight on Amsterdam’s Zuidas In Amsterdam, CHF’s apartments are located in the Zuidas district. Across two high-end buildings, apartments range from studios to three-bedroom units.

Residents benefit from premium amenities, including a private health club with swimming pool, sauna, and gym. Secure underground parking and 24-hour security ensure convenience and hassle-free living.

The Future of Flexible Living

As needs continue to evolve, serviced apartments are becoming an essential part of today’s housing landscape. CHF meets this demand with flexible, high-quality solutions that make temporary living straightforward and comfortable.

Interested in flexible living? Get in touch, the team is ready to help find the right fit.

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Second life for Zuidas landmark: The July opens up to the community

A familiar building on De Boelelaan, originally designed by Alexander Bodon, is poised to embark on a whole new chapter. What used to be the Holiday Inn is in the process of being converted into The July, an apartment hotel catering for extended stays and offering greater comfort, more amenities and, above all, stronger ties with the neighbourhood. Adam Smit of ZZDP Architecten and Dennis van Westerop of Peak Development told us more about the redevelopment of this 60s-era landmark, the decision to renovate and how The July fits into the Vivaldi district.

Whereas the old hotel was decidedly insular, The July is designed to be open.

“Many hotels are quite introverted,” Adam explains. “That was certainly true of this building, but now we’re turning that around. The entryway will be much friendlier and more inviting, encouraging people from the neighbourhood to come inside.” The aim is to activate local connections, Dennis says. “We want this to

become a natural place for locals to gather, including people not staying here. Public spaces like a restaurant and a waterside terrace will make it a real neighbourhood hangout.”

Renovating with respect for the original Rather than tearing down and replacing the old building, the owner decided to renovate. Adam says it was a logical step: “Architecturally, the design is rock-solid. At its core, the building still works, so demolition would be a waste. Moreover, the

building has a distinctive 60s-era sensibility that fits this location.” The working parameters were also a deciding factor, adds Dennis. “The building wasn’t allowed to exceed Amsterdam’s municipal hotel policy. Ultimately, though, the real value lay in what already existed. By stripping it down to the bones and building on that, we’re giving it a second life.”

Comfort for longer stays

The interior is changing in all sorts of ways, with the classic hotel rooms making way for more residential layouts. “Rooms will have their own kitchenettes, for instance,” Adam says. “This makes a real difference, especially for people who are staying longer.” The biggest change of all, according to Dennis, is in terms of overall experience. “It will feel less like a place you’re passing through and more like a temporary home base. A place where people recognise you and where you return to time and again. A place that feels more personal.”

Sustainability built in

Sustainability was a guiding objective in the transformation. The renovated building will be fully insulated and fitted with new systems and solar panels, and

outdoor spaces will be planted. Perhaps most important of all, however, was the decision to preserve the building itself.

“Retrofitting instead of demolishing yields massive material and CO₂ savings,” Adam says, “and that may be the biggest sustainability gain of all.”

Animating the Vivaldi district

The July will have an impact well beyond the building itself. Though development of the Vivaldi district is rapidly progressing, it needs more to come alive. “Until now, it was a fairly closed-off place where not much happened outside business hours,” Dennis says. “But soon, it will become more animated and draw more people in, really helping make this a more dynamic area again.” In closing, Adam underscores the building’s position in the district. “It occupies a visible spot. Many people know it but never had any cause to go inside. Now, it will become an actual destination.” And thus, what was once an anonymous hotel is poised to play a central role in the heart and soul of Zuidas.

Director of development at The July

“As with our other locations, we aim to secure a BREEAM Excellent sustainability certification for renovation of The July.

We’re replacing natural gas-powered systems with fully electric ones. We have energy-efficient heating, air conditioning and heat recovery systems. We’re installing solar panels on the roof, along with advanced energy and watermonitoring systems. We’re adding highperformance insulation, among other things by replacing all window frames. And carefully planned greenery around the building will promote biodiversity. We expect The July to open in mid-2027!”

WHAT LEADERS NEED TO LEARN ABOUT PSYCHOLOGICAL SAFETY

There is a question that keeps surfacing in boardrooms, strategy sessions, and leadership retreats across the globe: Why do smart, talented teams consistently underperform? The answer, more often than not, has nothing to do with strategy, technology, or resources. It has to do with fear. Not the dramatic, visible kind of fear. The quiet, everyday kind -  the kind that makes a talented analyst stay silent in a meeting, that keeps a senior manager from flagging a problem until it becomes a crisis, that turns a room full of capable people into a collection of cautious performers waiting for someone else to speak first. This is the territory of psychological safety - and it has become one of the most critical leadership capabilities of our era.

More Than a “Nice to Have”

Psychological safety is not about making people feel comfortable. It is not a wellness initiative or a culture buzzword. Harvard Business School professor Amy Edmondson, who has spent three decades researching how teams learn and perform, defines it as the shared belief that the team is safe for interpersonal risk-taking. In practical terms: can people speak up, challenge assumptions, admit mistakes, and propose unconventional ideas without fear of humiliation or punishment? Google’s landmark Project Aristotle, which studied hundreds of internal teams to find what separated the highest performers, reached a striking conclusion: psychological safety was the single most important factor. Not talent. Not resources. Not even strategy.

The Leadership Paradox

Psychological safety is not something you can mandate - and this makes it difficult for leaders.  You cannot add it to a company policy or issue an order to execute it. It is built or destroyed in the small, everyday moments of interaction. How a leader responds when someone brings bad news. Whether disagreement is welcomed or subtly punished. Whether “I don’t know” is treated as a failure or as the beginning of honest thinking. Leaders who operate in high-pressure, fast-moving environments - precisely the environment of Amsterdam Zuid - face a particular tension. The pressure to perform, decide, and deliver is real. But creating the conditions for teams to perform at their best requires slowing down enough to build trust, invite dissent, and model

vulnerability. This is not weakness. This is the new leadership skill.

An Invitation to Go Deeper

On 29 September, the VU Leadership Academy is hosting an exclusive afternoon event bringing together professionals from across Amsterdam Zuid for a focused conversation on exactly this theme with Amy Edmondson herself joining as a featured expert. The event begins at 16:00, followed by drinks and informal exchange. It is designed for leaders who are serious about building organisations where people can genuinely do their best work. If that is the kind of organisation you want to lead or work in, this is a conversation worth having.

Places are limited. To express your interest, contact the VU Leadership Academy: leadershipacademy@vu.nl or scan the QR-code.

SUSTAINABILITY

Meet Louise van Koppen: New Jury Member Zuidas Sustainability Award 2026

The jury of the Zuidas Sustainability Award 2026 is expanding. Louise van Koppen (ACE Consulting & Young Green Building Council) joins as a jury member, bringing a fresh, young perspective on sustainability. The award ceremony will take place on November 12 at the RAI. Save the date!

Can you tell us a bit about yourself?

“I am a senior consultant at ACE and have been chair of YGBC Zuidas for over three years. Sustainability is something that affects me personally, as we are rapidly damaging the very foundations of our existence: clean air, water, soil, and biodiversity. During my MSc in Environmental Sciences in Wageningen, I realized just how urgent this is. Ever since, I’ve been committed to helping reverse that trend.”

What is your role at ACE and what does it involve?

“At ACE, we help financial institutions navigate regulations and demonstrate compliance. I focus on sustainability and digitalization topics such as CSRD, SFDR, EU Taxonomy, and DORA. I am also a project manager for the implementation of RegAI, our tool that makes compliance processes faster and more efficient. I believe the financial sector plays a key

role in the sustainable transition, which is exactly why I work at ACE.”

How do you experience joining the Zuidas Sustainability Award as a new jury member?

“I feel very honored! There is an incredible amount of knowledge, drive, and influence on the Zuidas. It’s great that Hello Zuidas and GBC Zuidas are putting sustainable initiatives in the spotlight. I also really appreciate that there is room for a younger perspective within the jury.”

What is your vision on sustainability at the Zuidas?

“Ideally, the Zuidas should aim for a positive footprint: adding more societal value than it takes. That requires a broader definition of success than purely financial results.”

What is going well, and where are the opportunities?

“A lot is already happening, for example in sustainable buildings and practical implementation. At the same time, the biggest opportunity lies in a broader shift in mindset: less focus on material success, more on societal impact.”

Which initiative on Zuidas appeals to you most?

“Initiatives that include the voice of future generations in decision-making, for example through a future generations board. That long-term perspective deserves a seat at the table today.”

RAI AMSTERDAM WELCOMES the Zuidas Sustainability Award 2026

The venue for the Zuidas Sustainability Award 2026 has been announced! On Thursday, November 12, the ceremony will take place at the RAI Amsterdam. And that feels like a perfect fit, as the RAI has been one of the most engaged players in the Zuidas for years when it comes to sustainability. The RAI has also consistently taken part in the competition every year.

A simple idea, real impact

Last year, the RAI Amsterdam won the award with its Donation Room, an initiative that has since become a well-known concept. The idea is as simple as it is effective: leftover items, food, and drinks from exhibitions are donated to social initiatives in Amsterdam. Think of organizations such as the Salvation Army, De Regenboog Groep, and the Amsterdam Zuid Food Bank. By now, the RAI collaborates structurally with over fifteen partners.

From one event to a growing movement

What started in 2018 with a single event has grown into an annual operation involving at least twelve exhibitions. From thousands of kilos of food and hundreds of square meters of furniture to - in 2025 - 700 basketballs, an electric guitar, and a drum kit. Not only exhibitors’ surplus is included: since 2025, RAI suppliers have also

been actively encouraged to donate. ExpoFlora was the first to do so, delivering a truckload of bar stools, tables, sofas, and plants.

Making a difference in the city

The social and environmental impact is significant. By giving items a second life, the RAI not only prevents waste but also supports organizations that make a real difference in the city. At the same time, exhibition organizers become more aware of the local social challenges in the area surrounding the RAI.

Join the effort

And that community is invited to take part. The RAI is looking for Zuidas-based companies willing to roll up their sleeves as volunteers in the Donation Rooms. Spend an afternoon or evening collecting items on the exhibition floor with shopping carts, sorting, packing, and passing them on to people who will truly benefit from them. Volunteers can also enjoy refreshments. A great way for companies to give back to the city while enjoying a team activity.

Interested?

Send an email to s.mathas@rai.nl and sign up.

MOBILITY

Shared mobility as part of the Zuidas streetscape

The way people move around Zuidas is constantly evolving. More residents, visitors, and professionals use the area every day, while construction and development are clearly visible in the public space. Shared mobility is increasingly becoming part of the streetscape and plays a growing role in the accessibility of Zuidas. During the Taskforce Accessibility Zuidas meeting on April 16, 2026, shared mobility took center stage. Various providers were given the floor to share their vision and experiences and engaged in discussion about this development.

From ownership to access

Shared mobility is about access rather than ownership. In an area where parking space is scarce, this offers clear advantages. Fewer cars parked for long periods mean more space for other functions, such as greenery, pedestrians, and cyclists. According to Greenwheels, this effect is already visible in practice:

“Zuidas shows that shared mobility is not just an ambition, but a proven part of urban mobility.” Shared mobility can also encourage people to be more conscious about car use and to opt more often for walking, cycling, or public transport. This aligns with a broader shift in which different modes of transport are increasingly combined.

Diverse mobility needs

Zuidas has a diverse group of users, ranging from business travelers with meetings in the city to residents who occasionally need a car. Mobility needs in the area therefore vary. Enterprise Car Sharing & Rental indicates that flexibility in vehicle types plays a role, ranging from representative cars for business appointments to larger vehicles for private use. This creates a landscape in which different forms of mobility complement one another. It illustrates how shared mobility is developing into an increasingly visible part of the overall mobility offering in the area.

Smarter use of vehicles

A key advantage of shared mobility is the more efficient use of vehicles. While private cars remain idle most of the time, shared cars are used more intensively. As Avis puts it: “Sharing is renting, renting is sharing, offering freedom, flexibility, and reduced parking pressure for the city-renting ensures optimal vehicle utilization.” By making better use of vehicles, pressure on public space decreases, helping to create a better balance between accessibility and livability.

Innovation and new developments

In addition to usage and efficiency, technological developments also play a role. Electric shared cars contribute to a cleaner city and form part of broader sustainability goals. MyWheels also highlights the connection with the energy

system: “At MyWheels, we fully commit to sustainable, electric shared mobility. With innovations such as Vehicle-to-Grid, our cars can even feed energy back into the grid, actively contributing to a smarter and greener energy system.” These developments show how shared mobility continues to adapt to new needs and opportunities.

Shared mobility does not stand alone but is used in combination with public transport, cycling, and walking. These modes of transport complement each other and are increasingly combined. By aligning different ways of traveling, Zuidas remains easily accessible. Shared mobility in Zuidas is no longer just a vision for the future, but part of everyday use. With a growing range of services, it continues to evolve within the area’s mobility ecosystem.

MUSEUMPLEIN POLO AMSTERDAM 2026

25, 26 AND 27 SEPTEMBER 2026

The 8th edition of Museumplein Polo Amsterdam will take place on Friday 25, Saturday 26 and Sunday 27 September 2026 at the Museumplein, in the vibrant cultural heart of Amsterdam. Six international top polo teams will participate in this edition. Polo players from all over the world will come to Amsterdam to compete for the coveted Cup.

The event offers more than just polo. For example, IJsbrand Chardon (10-time World Champion Four-in-Hand) will also give demonstrations on the Museumplein.

Enjoy exclusive corporate hospitality in the Polo Pavilion, located right next to the Polo Arena. Each day features three polo matches, combined with world-class catering and hospitality.

For more information about corporate hospitality or VIP tickets/ programs, please contact info@prosporthospitality.com. www.museumpleinpoloamsterdam.com

LEGAL

“Working

internationally

requires cultural awareness, not just legal expertise”

Kyoko Tollenaar is a civil-law notary and partner at AKD, where she also serves as head of the Amsterdam office. She specializes in corporate law. She advises both domestic and international clients on complex transactions, including mergers, acquisitions and joint ventures. With Japanese and Dutch roots, she operates across cultures on a daily basis. “That mix is exactly what makes my job so interesting,” she says. It’s not just about legal issues, but about how people collaborate and make decisions.”

International practice

“I work extensively with clients from the United States and Japan,” Kyoko explains, “and cultural differences are often a significant factor. How negotiations unfold and how decisions are taken varies from one country to another.” These dynamics keep her work challenging and varied. “You need a strong legal basis, but also to understand how people think and behave. The profession is much broader than the law alone.”

Zuidas as a crossroads

With her international background, Kyoko feels very much at home in Zuidas. “The diversity of clients and colleagues and the international dynamic make it a place that’s constantly evolving.” The local network is also important. “Maintaining and building relationships is essential, particularly in an international practice.”

Network and visibility

Kyoko is active in a range of networks and holds additional positions in, for example, the Dutch Japanese Trade

Organisation (Dujat) and Roots Inspire, a foundation that supports diverse talent in progressing to senior leadership positions. “I don’t believe in visibility for its own sake,” she says, “but a strong network does help you pursue your ambitions.” She underlines that quality outweighs quantity. “A smaller network built on reciprocity is worth more than a large network of superficial contacts.”

“Business is people. Working with clients as a team and bringing matters to their core, making the complex simple”

Beyond legal work

Alongside her practice, Tollenaar serves as an auditor for the Royal Dutch Association of Civil-law Notaries (KNB) and mentors emerging talent. “These activities give you a broader perspective on the profession while also supporting personal development.” She says this combination makes her work particularly interesting: “You’re constantly learning – from clients, colleagues and people you mentor.”

Advice to young lawyers

Kyoko has a clear message to those starting out in Zuidas: “Go for it and seize every opportunity that comes your way.” There are plenty of opportunities for growth, she adds. “It’s a dynamic place where you can learn a great deal. If you’re inquisitive and open to new things, you can make real progress here.”

FINANCE

Finance professionals in focus

Zuidas is a key hub for the real estate and investment worlds. From strategic advice to data-led insights, here three Savills professionals share their perspectives on the market, the impact of evolving work patterns and where they see opportunities for the future.

Reinier Wegman

Head of Office Investment, Savills

Reinier Wegman has been with Savills since 2003 and oversees its office investment activities in the Netherlands. He advises a broad spectrum of investors, from private to institutional clients. “Investing in office buildings has been under pressure for some time, but we’re seeing confidence cautiously return,” he says. Projects that offer clear value creation, such as redevelopment and retrofitting, are currently attracting particular interest. He has a clear take on hybrid working: “It hasn’t structurally reduced demand, but it has fundamentally changed how office space is used.” His main advice? “Keep a close eye on location, flexibility and tenant quality, because that combination ultimately drives value.”

“Keep a close eye on location, flexibility and tenant quality, because that combination ultimately drives value.”

“Increasingly, the office is becoming a place for interaction and collaboration.”

Tien Nguyen Market Intelligence Analyst, Savills

As a market intelligence analyst, Tien Nguyen tracks developments across the Dutch real estate market, with a focus on the office sector. “Demand remains, but tenants are more selective than ever,” she explains. Location and quality are decisive, with well-connected areas clearly outperforming.

“This explains the continuing appeal of Zuidas,” she says, pointing for example to Savills’ Station Locations report, which highlights the strong performance of highly accessible office locations. Hybrid working has reshaped the function of offices. “Increasingly, the office is becoming a place for interaction and collaboration.” Sustainability is also playing a growing role. “Research shows that tenants are willing to pay a ‘green premium’ for sustainable buildings, and that is fuelling value growth.”

Caroline van Duren

Associate Occupier Services, Savills

Caroline van Duren advises office tenants on real estate, from strategy through to implementation. “We’re seeing a clear shift towards high-quality, well-connected locations,” she says. Offices need to attract employees and compete with the home-working environment. “The office has really become a destination.” Sustainability and comfort are also decisive factors that translate directly into investment performance. Buildings that meet high sustainability standards attract tenants who are willing to pay higher rents, which in turn supports stronger returns and asset values. This is increasingly visible on Zuidas, where office buildings are either already highly sustainable or are being upgraded to meet these standards—often as part of a clear value-add investment strategy. Her approach is always bespoke, because “there is no one-size-fits-all solution. We make a difference by genuinely understanding an organisation.”

“The office has really become a destination.”

NEW MEMBERS

Hello Zuidas welcomes the following new members...

STICHTING NL CARES

Number of employees: 11

Industry: Corporate volunteering & CSR consultancy

NL Cares is a leading partner in corporate volunteering and a trusted CSR consultancy. By partnering with NL Cares, organisations create meaningful social impact by engaging employees in volunteer work. From team activities to impact days, we design and deliver tailored programmes from A to Z. Our team ensures a seamless experience, keeping volunteering flexible, accessible and easy to join through our online platform.

FRAME OFFICES

Number of employees: 110

Industry: Commercial real estate Frame Offices offers a high-end serviced hospitality concept, combining flexible workspaces with design, technology and premium service. Each location is designed to inspire productivity, balancing aesthetic quality with functionality. With 24 locations across the Netherlands, including The Rock in Zuidas, Frame Offices supports businesses of all sizes with fully serviced, turnkey workplace solutions.

CLARITY GLOBAL

Number of employees: 8

Industry: Communication and public relations consultancy

Clarity is a global consultancy for visionary B2B technology brands, combining strategy, digital marketing, communications and PR. We help organisations stay visible, credible and commercially effective in an increasingly AI-first buyer landscape. With teams in London, New York, Sydney and Amsterdam, we support ambitious companies to navigate international growth, market complexities and the pressure to move faster.

R.-K. BEGRAAFPLAATS BUITENVELDERT

Number of employees: 9 + 15 voluntary workers

Industry: Funeral services

The Roman Catholic Cemetery R.-K. Begraafplaats Buitenveldert is a haven of tranquility close to the centre of Amsterdam with a history stretching back to around the year 1000. The cemetery will be 190 years old this year. To mark this, we are organising a number of activities each month and presenting a book detailing the rich history of the grounds. Our team of 9 employees and 15 voluntary workers take care of daily maintenance and preservation.

QUADES

Industry: IT/recruitment

Based at 2Amsterdam in Zuidas, Quades is a high-end recruitment agency specialised in freelance IT, privacy and security professionals. With speed, precision and a strong commitment to quality, we connect top-tier freelancers to organisations where it truly matters – delivering sharp, reliable matches for complex challenges in a rapidly evolving digital world.

PEAK DEVELOPMENT

Industry: Real estate development

Number of employees: 7

With a range of projects under development with partners in Zuidas, including the 244-room hotel The July on De Boelelaan, Meerparc on Amstelveenseweg, with 380 residential units and 20,000 m2 of office space, and 200 homes on IJsbaanpad, Peak Development believes in the importance of making lasting connections with the local area and community.

HORTA

Industry: hospitality

With the opening of HORTA on 22 April 2026, entrepreneur Raul Lansink brings contemporary Spanish cuisine to Zuidas. Building on the success of NAZKA, at HORTA Lansink spotlights Spanish fare, with influences from Valencia and Catalonia. The all-day restaurant is open from lunch through dinner and also has spaces for gatherings, including a large outdoor terrace, dining bar and listening bar. Serving a modern twist on Spanish classics, HORTA is a perfect match for the social life of Zuidas, providing a place to get together, unwind and savour the moment.

BORGEN TAX

Number of employees: 31

Industry: Tax consultancy

Borgen Tax is an independent tax advisory firm focused on providing clear and practical solutions in a complex fiscal landscape. As part of Taxand Global, we connect local knowledge with a strong international network. Our team of specialists supports businesses and individuals with a personal, hands-on approach and straightforward advice.

BLUEY’S COFFEE & KITCHEN

Number of employees: 10 + 2 owners

Industry: Hospitality

BLUEY’S brings the spirit of Sydney’s café scene to Amsterdam. Colourful, a tad rough around the edges and super social.

A place where serious coffee meets stellar food, with a brunch menu of homemade creations and our own fresh baked goods.

With speciality coffee sourced from local roasters, milk from Amsterdam farmers and nose-to-tail meat from the region.

Based in the WTC, but with the feel of your favourite local café, our motto is: ‘Come as guests, leave as mates.’

BNP PARIBAS

Number of employees: 1500

Industry: Financial services

As one of Europe’s largest financial institutions, active in 64 countries, BNP Paribas combines global scale with a strong local presence in the Netherlands. Our new corporate office in Zuidas consolidates colleagues from five divisions – banking, asset management, wealth, real estate and factoring – in a sustainable premises that aligns seamlessly with BNP Paribas’ strategy. Focused on supporting clients in their transition to a future-proof economy, this strategy demands a futureproof building with significantly lower CO₂ emissions, designed to encourage interaction and provide a healthy, modern working environment.

SAFETY

& SECURITY DRONE SPECIAL

We look back on a highly successful Safety & Security Drone Special held on March 24 at Boston Consulting Group in The Pulse of Amsterdam. Drones are increasingly becoming part of urban environments, bringing both opportunities and challenges related to safety, geopolitics, tourism, and infrastructure. The morning offered strong content, a great turnout, and valuable conversations and new connections.

If you would like to learn more about the Safety & Security Network, please contact: Elisa Schouten (elisa.schouten@hellozuidas.com), Project Manager Public Space & Safety and Chairperson Safety & Security Network.

MEMO BOARD RECAP: HOSPITALITY & RETAIL SPECIAL SESSION @ LA MESA ZUIDAS

Zuidas meets Zuidoost during ‘Jomibo’ @ De Blauwe Engel

From TikTok video to brilliant bash at De Blauwe Engel! Curious to experience Zuidas’ famous Friday happy hours – aka the vrijmibo – for himself, Amsterdam-Zuidoost’s Joey Burnet posted a call on social media to do some fieldwork in the district. In recent months, he became a vrijmibo expert, going round to visit several big firms. But he didn’t stop there. Joey decided to turn things around and organise his own happy hour – a ‘Jomibo’ –welcoming Zuidas workers into his own world instead of them hosting him. Featuring live music and a DJ, the event was more than just a party – it was a statement about building connections between different worlds within Amsterdam. For Joey, it was an opportunity to encourage people to look beyond their own circles and get curious about other cultures and communities.

Text: Gordana Todorovic • Photography: Roan Hendriks

On Monday 13 April, hospitality and retail business owners from Zuidas gathered for another Hospitality & Retail Special Session, this time at a brand-new location: La Mesa Zuidas, a restaurant specialising in contemporary Spanish cuisine in what was formerly Bolenius, on Gershwinplein.

During the meeting, the KHN national hospitality industry association ran through the most important legislative changes coming up in 2026, and representatives for the Zuid district presented the area-specific elaboration of the city’s new hospitality policy and new waste regulations. Participants also got an advance look at apartment hotel The July, opening its doors in 2027 in what used to be the Holiday Inn.

Between official business, guests got to sample delicious highlights from La Mesa Zuidas’ kitchen and the chef personally came around to explain the Basque concept behind the restaurant’s menu. It was a tasteful introduction to this new hotspot in Zuidas! Pictured in the photo are the La Mesa team.

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

GUEST PA PHILINE MEINEMA

From Amersfoort to Zuidas, as guest PA at HOFF Amsterdam, Philine Meinema is a familiar and energetic face inside the Business Center. With her easy approachability and eye for detail, the 26-year-old makes everyone feel welcome. “I want people to feel seen and looked after from the moment they walk through the door.”

Hospitality with an impact

Philine’s job puts her at the heart of the action in Zuidas. “I make sure everything is running smoothly and that our members and tenants enjoy luxury and high-level service.” It’s the small things that make a big difference, she says. “A smile, a chat or that extra bit of attention can really make someone’s day.” Philine is passionate about hospitality – and it shows. “My job doesn’t feel like work to me. It energises me, because I can tell how much people appreciate what I do.”

The power of positivity

Philine also makes the most of her downtime. “I love working out or relaxing on a terrace with friends. Just enjoying the moment.” She describes herself as someone who always tries to look on the bright side. “I always have a smile on my face and try to make the most of every day.” There’s a backstory to her mindset: “I am half blind in my left eye and experienced a lot of bullying while I was growing up.”

But instead of allowing this to hold her back, Philine turned it into her superpower. “Being different has actually made me stronger.”

A voice for others

Outside work, Philine also competes in beauty pageants. “I made it to the first round of Miss Utrecht 2026. I didn’t win, but that wasn’t the point for me.” Her ambition is altogether different: “I want to be a voice for young people who feel alone or like they don’t belong.” She also wants to use her story to inspire others. “You don’t need to change to fit in. You can make a difference by being yourself.”

True to you

Philine has a clear message that she wants to share: “Your happiness comes first. Pursue what gives you joy and have the courage to colour outside the lines.” After all, as she likes to say, “It all starts with you.”

MEMBERS

1. 1530 Real Estate

2. ABN AMRO

3. Accendium

4. Accenture

5. ACE + Company

6. Acquire

7. ACT Group

8. Adagio Amsterdam City South

9. À Deauville

10. Adhoc Horecamakelaars

11. AFC

12. AkzoNobel

13. Albert Heijn

14. Albert Heijn Parnassusweg

15. amsterdam inbusiness

16. Amsterdam Eet

17. Amsterdam UMC

18. Amsterdamse Bos

19. Amundi

20. Arcadis

21. Arnold & Siedsma

22. Art of Hospitality

23. ARTZUID

24. ASR Dutch Mobility Office Fund

25. Asunaro Holland Interplan

26. Atrium Amsterdam

27. Avenue Services

28. Avis Budget Autoverhuur

29. Axpo Solutions AG

30. BACK FOOD

31. Bagels & Beans

32. Baker McKenzie

33. Bamboi

34. Bar Boele

35. BarentsKrans

36. Bar Restaurant Lucy

37. Bar Valdi

38. Being Development

39. Bereid met Zorg

40. Best Contact

41. Betaalvereniging Nederland

42. Bluey’s Coffee & Kitchen

43. BNP Parisbas Real Estate

44. Boeren van Amstel

45. Boontje Advocaten

46. Borgen Tax

47. Bouwens&

48. Bouwinvest

49. Boyden Global Executive Search

50. BPD

51. Breevast

52. BREIKERS

53. Broersma Nieuwbouw

54. Bruinsma Natuurlijk

55. Building Connect

56. Bundel.it

57. Business Secure

58. Café Sien

59. Cboe Clear Europe N.V.

60. CBRE B.V.

61. Changing Dishes

62. Cinema The Pulse

63. CIRFOOD

64. Clarity Amsterdam

65. Clubsportive

66. CMS

67. Coffee & Coconuts

68. Cognito

69. Commonwealth

78. DE CLERCQ BOUW

79. De Hypotheker

80. De Japanner

81. Deloitte

82. De Kredieter

83. De Pizzabakkers | Zuidas

84. De Thomas 85. Dentons

86. Dickys Grand Cafe 87. Dils

88. Ditt Officemakers

89. DLA Piper

90. Doctor Feelgood 91. Doppio Espresso Amsterdam Zuidas 92. Drop Mobility 93. Dynamic Energy Trading 94. Ebbinge 95. Eden McCallum 96. Edge 97. Eefje Voogd Makelaardij 98. Element Amsterdam

Enterprise Netherlands

EMA (European Medicines Agency)

Expat Center 102. EY 103. Fam. Advocaten 104. Ferilli’s Specialità UpTown 105. Financial Offices 106. Firebird Bar WTC 107. First Real Estate

108. Flexform Amsterdam

109. FLOW Real Estate

110. FLOX Flowers

111. Fornet International B.V.

112. FOR YOU

113. Frame Offices

114. Frans Otten Stadion

115. Freshfields Bruckhaus Deringer

116. Fris Makelaars

117. Frits Friday

118. FSB Beveiliging

119. Gelderlandplein

120. G&S&

121. Gerrit Rietveld Academie

122. Goede Doelen Loterijen

123. Grand Café LIVING

124. Grand Café Mahler

125. Grand Prix Copyrette Printing & Design

126. Greenberg Nielsen

127. Greenberg Traurig

128. Green Business Club Zuidas

129. Greenwheels

130. Gustavino

131. GVB

132. Hartwig Proxy

133. Hasta La Vista Baby

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam

Strawinskylaan 61 1077 XW - Amsterdam

+31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Would you like to

134. Heeren Makelaars

135. Heidrick & Struggles

136. Het Zwarte Fietsenplan

137. HOFF Amsterdam

138. HORTA

139. Hotel & Wellness Zuiver

140. Hourglass

141. House of Sports

142. Houthoff

143. Htel Serviced Apartments

144. Hustle & Heart community consultancy

145. HVK Stevens

146. IEF Real Estate

147. IMA

148. Impact Institute

149. InAmsterdam

150. Innside by Melia

151. In2Matrix

152. Issos

153. Jeroen 020 Training/Coaching

154. Kaakchirurgie Zuidas

155. KC Legal

156. Kleurkeuze Image Consulting

157. KNAP Makelaardij

158. König + Neurath (Nederland) A.G.

159. Kraft Heinz

160. KRNWTR+

161. Lapeek

162. Lazzoni

163. Leafcloud

164. Lebkov

165. Leemstar

166. Leger des Heils

167. Le Grand George

168. Lexence

169. Liberty Global Europe

170. Lieven de Key

171. Limon

172. Lindenhoff

173. LMT Development

174. Lockerpoint

175. Loyens & Loeff

176. Luke Recruitment

177. Lunshof Makelaardij

178. Lyon Office Support

179. Maarsen Groep Beheer B.V.

180. Maarten van Bokhoven – Stijl & Vorm

181. Magazine-Masters.nl

182. Manhattan Bar

183. Market 33

184. Matrix Innovation Centers

185. MBO College Zuid

186. Miele X

187. Mima Fresh Mediterranian

188. Molteni&C|Dada Amsterdam Flagship Store

189. Move Amsterdam

190. Multicopy Amsterdam Centrum

191. MyoReset

192. MyWheels

193. NatWest Markets

194. Nederlandse Ver. van Banken

195. Nedstede Real Estate

196. NewGround Law

197. NH Amsterdam Zuid

198. nhow Amsterdam RAI

199. Nicolaas Lyceum

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2026 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

200. Nijvest B.V.

201. NL Cares

202. nlmtd

203. Norton Rose Fulbright

204. Novotel Amsterdam City

205. NS Stations

206. Okta

207. Oliver’s

208. Olympisch Stadion

209. ONE-Dyas B.V.

210. Onemeeting.com

211. Optiver

212. ORAM

213. Oranje Energie

214. Ox & Bucks

215. PAN Amsterdam

216. Pancakes Amsterdam

217. Papa’s Loft House

218. Parella

219. Partou Kinderopvang

220. Peak Development

221. Philips 222. Pleo 223. Poké Perfect 224. Premier Suites Plus Amsterdam 225. Projectorganisatie OVAH 226. Projectorganisatie Zuidasdok

227. Provast 228. Q-Park Nederland

229. Quades

230. RAI Amsterdam

231. Ramón Mossel Makelaardij

232. Regus

233. Reideate

234. Renessence

235. Restaurant De Bosbaan

236. Restaurant Het Bosch

237. Restaurant Showw

238. RGA International Reinsurance

239. Rialto VU

240. Rivers

241. R.-K. Begraafplaats Buitenveldert

242. Rob Peetoom

243. Robert Walters

244. Roland Berger

245. Rosarium

246. Rosso Pizza Bar

247. Russell Investments 248. Russell Reynolds Associates 249. Sabic

250. Salsa Shop

251. Salsa Zuidas

252. Savills Amsterdam

253. Securitas

254. Selva

255. Shinyu Body & Mind

256. Simmons & Simmons LLP

257. Sixt

258. Sonora

259. SOS Kinderdorpen

260. Soupenzo

261. Specialists in Security

262. STACH

263. Stadsdeel Zuid

264. Stibbe

265. Stichting Jorisvrienden

266. Strand Zuid

Editor-in-chief Romy Lange

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Final Editor Ellen Josée Westrik

Printed by PreVision

Frequency Six times a year (bi-monthly)

Editors

Romy Lange, Ruby van Oers, Ilana Schmidt, Elisa Schouten, Gordana Todorovic & Carlo Wijers

Photography

Roxanne Wilm & Davide Heijmans

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

267. Student Experience

268. Studiomeiboom

269. Summertime

270. Summit Retail Media Group

271. Sushito Zuidas

272. SV RAP

273. Symphony’s

274. Taalcentrum – VU

275. Tata Consultancy Services (TCS)

276. Tax Consultants International

277. Taylor Wessing

278. Taxicentrale Amsterdam (TCA)

279. The All Out

280. The Boston Consulting Group

281. The Breakfast Club

282. The CubeHouse

283. The Fair House

284. The July Twenty Eight

285. The School for Moral Ambition

286. The Sharing Group

287. The Swingers Club

288. The Upside Down Amsterdam

289. Tierra

290. TopBrewer

291. Topsport Amsterdam

292. TPEX International

293. Trainmore

294. Tribes

295. TrueTribe

296. TWENTYSIX

297. Usespace

298. Urban Gym Group

299. Urban Salad

300. Use/Space

301. Van der Valk Hotel Amsterdam Zuidas

302. Van Lanschot Kempen

303. Vascobelo

304. VEBEGO

305. Vermaat Groep

306. Vermaz

307. Vesteda

308. Victory Group

309. Vitam

310. Von Poll Real Estate

311. VondelGym

312. VORM Ontwikkeling

313. Vrije Universiteit Amsterdam

314. VU | Griffioen

315. Wagamama

316. Watersportvereniging De Koenen

317. Wineboutique & Spirits

318. Wintertaling

319. WYNE Strategy & Innovation

320. WTC Amsterdam

321. WTCafé De Blauwe Engel

322. XO Optics

323. X2X Worldwide Express

324. YouLinq.me

325. Zadelhoff

326. Zero Gravity Drone

327. Zero Zero

328. Zone2Source

329. Zuidas Apotheek

330. Zuidas gemeente Amsterdam

331. Zuidas Markt

332. Zuidas Publishers

333. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Thanks to Hugo Peek, BNP Paribas, Dutch National Opera & Ballet, TrueTribe Zuidas Run, Bacchus Wijnfestival, Enterprise Car Sharing & Rental, Mare Santema, Amsterdam Zuidas, Kroonenberg Groep, Gelderlandplein, Tony Wijntuin, Zadelhoff, Martine Gründemann, Young Patrons Circle, Corporate Housing Factory, URT, Taalcentrum VU, ZZDP, Peak Development, The July, VU Leadership Academy, Kyoko Tollenaar & Philine Meinema

EDUARD VAN DE PUT AND DANIËL VAN NES, ’T HAKBLOK | BUTCHER