HELLOZUIDAS.COM JANUARY • FEBRUARY 2026
83
“ECONOMICS IS ABOUT WELFARE AND WELLBEING, NOT PROFIT”
BARBARA BAARSMA CHIEF ECONOMIST AT PWC NETHERLANDS
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Next issue [84]
2nd of March 2026
PREFACE
Leadership & Reality How wonderful to start the new year with this edition, which among other topics focuses on Women Who Lead. It is actually quite surprising that this is the first time we are dedicating attention to this theme, as it fits so naturally within the Zuidas environment. On the cover is Barbara Baarsma, Chief Economist at PwC and Professor of Applied Economics at the University of Amsterdam. To me, she is a true role model for women who aspire to build a successful career. Like me, she acknowledges that having
children in a safe and reliable childcare
However we choose to organize it,
children often presents a hurdle when it
environment. First, that reality needs to
one thing is clear: true equality at the
comes to making major career moves. Her
be accepted, and second, it comes with
top requires honest conversations,
advice is to start a family early, if possible
a significant financial cost. At times, it
realistic choices and better conditions.
and if it feels right. My own advice would
feels as though this is underestimated,
Hopefully, this edition contributes to
be to figure out in advance how you will
leaving many parents taken by surprise.
exactly that conversation. Here on the
organize and finance everything before
Working from home with crawling children
Zuidas and beyond.
having children. I believe many future
around seems like a no-go to me, yet I see
parents only start thinking about this once
it happening regularly in my surroundings.
Happy reading!
a baby is already on the way.
What employers think of this, I honestly
ROMY LANGE
do not know. It is a complex and sensitive
Editor-in-chief Hello Zuidas
When both parents want to pursue their
topic. And the fact that childcare is so
r.lange@zuidaspublishers.nl
careers and continue working full-time,
incredibly expensive for hard-working
there is no avoiding the need to place your
people certainly does not help.
What does a business district need to do to become among the best in Europe? EY and the Urban Land Institute worked it out and ranked Zuidas fourth in Europe, after Paris, London and Frankfurt. Zuidas scores top marks for its high-quality office stock, good public transport links and focus on urban housing and amenities. These factors map exactly onto the key pillars that Hello Zuidas has been promoting since 2012, and it’s thanks to our 325-plus member organisations, rock-solid Hello Zuidas team, creative editors and – last but certainly not least – you, our readers, that our district has risen so high in the ranks. On behalf of all of us at Hello Zuidas, best wishes for a healthy and happy 2026! OLIVIER OTTEN - Managing director of Hello Zuidas 3
CECI N’EST PAS UNE MAISON At the Zuidas, Ceci adds an enticing boutique experience to a magnetic neighbourhood. Nestled in a green courtyard on Gustav Mahlerlaan, neighbouring Cinema The Pulse, the beguiling sculpted architecture takes high-end living to a whole new dimension. Designed by Space Encounters, with interiors by Studio Modijefsky, Ceci features 24 condominiums ranging from 70 sqm to 210 sqm with generous private outdoor spaces and an abundance of green. At Ceci, there is always something to discover.
Did we spark your curiosity? Join our newsletter to stay informed about the latest developments. Sales and construction commence in 2026. For more information, visit ceci.amsterdam. +31(0)20 3059788
Index
INDEX
20
24
47
22
38
48
06 Coverstory with Barbara Baarsma 10 Building the Future 13 Column by Julia van Boven 14 Share #Zuidas 15 A TopBrewer coffee with... 16 Got a Minute 20 The Paradox of Leadership: 22 CECI: 25 APARTMENTS FOR SALE 24 Hello You
26 Hello Zuidas Resident 28 The Lobby Amsterdam 30 Soap Clinics 32 Zuidas Agenda 36 RAI Amsterdam: 38 The Pulse of Amsterdam 40 Special
48 Architecture 50 Sustainability 52 Building ZuDo 54 Safety & Security 56 Zuidas ranks high 57 Business-Secure B.V. 58 Innovative mobility in Zuidas 60 Dinesh Kanhai, lawyer at Lexence 62 New Members 64 Memo board 66 Meet the…
“Economics is about welfare and wellbeing, not profit.”
New Amsterdam Zuid metro platforms take shape What if the Zuidas could feel like the Holidays all year? Social Media
Hanneke ten Buuren (TopBrewer Netherlands) & Ronald de Man (König + Neurath) Hello People
Amsterdam Zuid as a Leadership Learning Ecosystem next to Stepstone
Hello Z uidas @ Pan Amsterdam
“My place in Zuidas is small, but I live big” Work, exercise and connect all under one roof on the edge of Zuidas Skin Improvement, Injectables & Small Surgery Don’t miss it!
House of Events, Home of Your Industry Making Zuidas a City
Women in leadership and the power of partnership 43 Philips Listening as the starting point for meaningful healthcare innovation 44 Women leading change at WTC Amsterdam 46 Meet Fleur, Corporate Sales Manager at Element Amsterdam Hotel 47 Hustle & Heart Consultancy Sisterhood as a new movement in Zuidas
The Pulse of Amsterdam
Meet the winners of the 2025 Zuidas Sustainability Award
A new village neighbourhood for Zuidas AI Special
among best ‘Global Business Districts’
Speed and talent power top-tier service How ideas are taking shape in practice
“Inclusion shouldn’t be a project, but the norm” Welcome new Hello Zuidas members! #update
Experienced real estate agent
Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.
Together we make the Zuidas! On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.
5
Coverstory
6
Coverstory
“ECONOMICS IS ABOUT WELFARE AND WELLBEING, NOT PROFIT” Barbara Baarsma, chief economist at PwC Netherlands and professor of applied economics at the University of Amsterdam (UvA) Barbara Baarsma is chief economist at PwC Netherlands and professor of applied
simply can’t be done remotely: roles in
economics at the University of Amsterdam (UvA). She also holds several public
healthcare, hospitality and a wide range
posts, including Bank Council chair of De Nederlandsche Bank (Dutch Central
of service jobs. Not everyone has the
Bank) and member of the Nederlands Comité voor Ondernemerschap (Netherlands
privilege of hybrid working. But, for those
Committee for Entrepreneurship). From her office just a stone’s throw from Zuidas,
who do, the keyword is: intentionality. Be
she applies a broad economic and social lens to issues such as productivity,
present when learning, brainstorming,
diversity and women’s position in the labour market. “Economics isn’t about
and decision-making happen, especially if
maximising profits,” she says, “but about maximising prosperity: wellbeing, life
you’re ambitious and want to move up.”
satisfaction and quality of life.” You’ve been critical of the quota for Who is Barbara Baarsma
graduation, even before children arrive.
women in leadership positions. Why do
and how would you describe
This result is not only a wage gap but also
you believe it’s not effective enough?
yourself outside all of your titles?
a promotion gap. Because men tend to
“Let me start by saying that I fully support
“I’m an economist, first and foremost.
keep working full time or nearly full time,
diverse teams. However, the current
To me, economics is fascinating science,
they advance more quickly. I always tell
phased quota applies only to the top
because it’s about making choices in a
my students and young colleagues: think
level - the management boards and
world of scarcity. Take the Zuidas, where
carefully about your own timeline and
supervisory boards of listed companies –
we are now. You might assume everything
motivations. If you have a partner you
so it doesn’t address the real issue. First, I
here revolves around maximising profits.
want to grow old with and you’re both
find it problematic that the government is
But that’s not what economics is truly
ready, don’t wait for the perfect house
compelling companies, turning diversity in
about. Economics is about creating
or the perfect salary. Let your career and
a ‘must’ rather than a ‘want’. Real cultural
the greatest possible prosperity for the
your family grow side by side, and build in
change is driven by intrinsic motivation.
largest number of people. By prosperity
some flexibility. You’re more likely to need
Second, the quota does nothing for the
I don’t just mean income, I’m referring
that flexibility at the start of your family
layer below – the senior management –
to wellbeing, life satisfaction and
and career than halfway through.”
which is the talent pool for the top-level
opportunities for personal growth. This is
positions. If many women drop out at that
what I dedicate my time to: in academia,
Working from home has been
stage, for instance because they start
at PwC and in my other roles.”
normalised since Covid-19.
working part time after having children,
Is this good news for our
the pool remains small. Third, quotas
You regularly speak about the position
work-life balance, or a risk?
can create situations where women are
of women in business. What do you see
“During Covid-19, working from home
perceived as token appointments, leaving
as the biggest impediment to women’s
was often mandatory. But to young
doubts about whether they’re there for
advancement to leadership roles?
people who still have so much to learn,
their capabilities or simply to tick a box.
“One of the main factors is the stage at
I always say: don’t work from home too
That’s unfair and unnecessary. Policy
which people choose to have children.
much. You learn the most from chance
should focus far more on expanding the
In the Netherlands, women are far more
interactions – looking over a colleague’s
talent pool and creating conditions that
likely than men – far more than in other
shoulder, casual conversations at the
enable both women and men to pursue
countries – to switch to part-time work.
coffee corner – not just from efficient
careers aligned with their talents and
This often happens immediately after
Teams meetings. Moreover, many jobs
ambitions. Finally, diversity is much
Text: Romy Lange • Photography: Roxanne Wilm • Make-up: Rob Peetoom Hair + Make-up Zuidas, Madelon
7
Coverstory
broader than gender, and quotas do
realized I’d be spending 95 per cent of my
is facing multiple constraints. If we
nothing to address cultural diversity, for
time on ‘getting the basics in order’, I said
want to maintain our broad prosperity,
example.”
no thanks. My advice: start with what truly
including high levels of happiness and
motivates you. What impact do you want
life satisfaction, then we must become
Which leadership qualities in women
to make? How will this step in your career
more productive and innovative. The
do you think remain undervalued?
help you reach not ‘the top’ in an abstract
knowledge and creativity concentrated
“I believe it’s risky to divide leadership
sense, but ‘your top’ – a place where your
in Zuidas are essential to achieving
too rigidly into male and female
talents shine? Ask questions that dig deep
that. Everyone working here should feel
categories. Diversity encompasses far
into this, and don’t stop until you have an
they are contributing to more than just
more –education, cultural background,
honest picture.”
their organisation’s bottom line. Zuidas
age, character. That said, research does
is a knowledge-intensive hub and by
reveal some trends. On average, women
What role do you envisage
continuing to invest, conduct research
tend to be slightly less competitive,
Zuidas playing in the wider
and consider not only shareholders but
take a longer term perspective and
Dutch economy and society?
all stakeholders – including those at the
approach risk differently. Not that
“An extraordinary concentration of
foundation of our labour market – it can
they’re more risk-averse – that would
knowledge exists in the Zuidas, supported
serve as a source of renewal and social
be too judgemental – but rather more
by a powerful ecosystem of major
stability. If we fully harness this strength,
risk-aware. Women also often adopt
consultancies, banks and law firms
we can finally tackle what has always been
a broader stakeholder perspective,
as well as knowledge institutions like
the holy grail of my work: maximising
considering not only shareholders but
the universities. The Dutch economy
prosperity for as many people as possible.”
also employees, customers, suppliers and the wider community. These qualities are immensely valuable in an era defined by sustainability and AI. Another crucial trait for both men and women is the ability to embrace doubt. Doubt is sometimes seen as a weakness, yet in my academic work I’ve learned how empowering it can be to continually question your own assumptions. A leader who can say ‘I’m not sure’ creates space for others to contribute and enables better decisionmaking – ultimately strengthening teams.” What’s your number one career lesson for ambitious professionals in Zuidas? “I once turned down an interesting job after asking one critical question: How much time and mandate will I actually have to work on the organisation’s future? Today, many companies are focused on the basics in order – lowering costs, upgrading outdated IT systems, clearing compliance backlogs. That’s important work, and there are people who excel at it. But my expertise lies in shaping the future and driving transformation. When I 8
BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES
THAT’S WHY WE’RE #1
Building The Future
BUILDING THE FUTURE
NEW AMSTERDAM ZUID METRO PLATFORMS TAKE SHAPE Just above the new Brittenpassage – the additional passenger tunnel for Amsterdam Zuid station – a protruding steel frame recently appeared. This is the enclosure that will house the staircases and lift that passengers will use to reach the metro platforms from the new passageway. After that work continued on the metro platforms, so that we can put the platform roofs in place in January 2026.
10
Building The Future
Platform edges
These will be lifted into position in January
Opening of Brittenpassage
From the railway platform for track 4, you
2026. They are the same roofs as for the new
The new metro platforms are expected
can see the (concrete) contours of the new
railway platforms, but slightly smaller. This is to be more or less completed around the
metro platforms. But there is still some
because of the size of the metro platforms.’
summer of 2026, but they will not be put
progress to be made: we first need to lay
Once the roofs are in position, the Nieuw-
into use at that stage. That time will come
the concrete slabs that form the edges of
Zuid construction consortium (Mobilis,
when the Brittenpassage actually opens,
the platforms. ‘The platform edges are
Boskalis, Van Gelder) can start the finishing
in 2027 at the latest. That is when we are
very close to the metro trains, so you can’t
work on the platforms.
closing the existing passenger tunnel (the
work when they’re running past’, explains
Minervapassage) in order to thoroughly
Zuidasdok’s construction manager Sjaak
Finishing
renovate it and the existing (temporary)
van den Hoek. ‘It’s slightly easier in the
What does the finishing work involve? First
metro platforms will no longer be accessible.
central section of the platforms, but even
the floor will be completed. ‘On top of a layer
there the space is tight.’
of concrete and sand we lay the permanent tiles. Then there’s all the other things involved
Concrete pouring, columns and roofs
with finishing off the work on the platforms:
‘After we have attached all of the edges,
fitting glass into the enclosures and putting
we poured concrete on top. This connects
up information signs for passengers, for
all of the slabs to form a whole. We’ll
example. Starting in April 2026, we will then
then work our way upwards’, says Van
build the final section of track for line 52 (the
den Hoek. ‘We’ll start with the columns
North/South line) which currently stops next
that will support the new platform roofs.
to the existing Minervapassage.’
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam @zuidasamsterdam
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Column
COLUMN
What if the Zuidas could feel like the Holidays all year? The Zuidas is buzzing again. Deadlines,
But morality isn’t the whole story.
busy stations, coffee queues — everything
Philosophers have known this for centuries:
is back in full force. Only weeks ago, many
doing good doesn’t just help others, it also
of us were somewhere completely different:
makes life richer, more meaningful, and
a long dinner table, in a warm kitchen,
honestly, more interesting.
surrounded by people who remind us what is truly important.
So where to start?
Julia van Boven is the co-founder of The School for Moral Ambition and Director of Profit for Good, a global initiative that brings together business leaders who use their profits to solve the world’s biggest problems. She has a background in applied ethics and spent seven years working on sustainability within ABN AMRO.
First: close to home So here’s the question I want to pose for
Look for people in your organisation, your
2026: What if we didn’t have to choose
street, your family, or your friend group who
between Zuidas ambition and that holiday
refuse to accept the status quo. Support
spirit? What if we could combine the drive,
them. Join them. Ambition is contagious.
talent, and resources of this place with the generosity and meaning we feel around
Second: donations
Christmas?
If time is scarce, money can still do extraordinary good. Organizations like
My suggestion is simple, but ambitious:
Giving What We Can unite people who
share your privilege — and be serious about
commit 10% of their income to the most
helping as many others as you can.
effective charities.
The obvious argument is moral. Even a
Third: work that matters
modal Dutch salary puts you among the
Most of our waking hours are spent working.
richest 2% of people worldwide. Living or
Imagine if those hours were spent solving
working on the Zuidas likely places you in
real problems.
the top 1%. When you agree with me that all humans are born equal, redistribution is a
Try one of these
no brainer.
You may find that the holiday feeling doesn’t fade with January, but quietly follows you back to the Zuidas. 13
Social Media
SOCIAL MEDIA
SHARE #ZUIDAS @amsterdamsebos @zuidasamsterdam
@worldtradecenter
@market33zuidas
.amsterdam At the 40hrs Festival, Dean Connel’s talk Redifining Office ...
@gelderlandplein .... nieuwe favoriete eetplek ... Oliver Green
@werkenbijstibbe
@greenbusinessclub
@greenbergnielsen
... om aandacht te vragen voor de 40.000 mensen in Nederland zonder dak boven hun hoofd.
@savills_nl Lampionnentocht AmsterdamNoord vraagt aandacht voor veiligheid voor iedereen ...
Follow
14
@lonieke.ultee When you’re in a series but also in giant format
@vibegroupnederland Merry Christmas from our new hires
@walkingdutchguy
For employees of companies who are
Download the Hello Zuidas City App
hellozuidas
member of Hello Zuidas, it is possible to
Hello Zuidas has an app that allows you
@hellozuidas
join our LinkedIn group or link as a contact.
to flip through all the Zuidas news!
Business In The Spotlight
A TOPBREWER COFFEE BREAK WITH…
Hanneke ten Buuren (TopBrewer Netherlands) & Ronald de Man (König + Neurath) During the Workspace Design Show
“Experience is key. A showroom should go
Nike, Interfood... Sometimes we’re the
in RAI Amsterdam we sat down with
beyond just displaying furniture. So then
first ones on a project, sometimes it’s
two people who have built a stellar
you can opt for a coffee machine... or for a
TopBrewer, but we always reinforce each
partnership over the past eight years:
coffee experience. The latter was a better fit
other.” Hanneke: “We’re active in the
Hanneke ten Buuren of TopBrewer
for both of us.”
same high-end segment, and of course
Netherlands and Ronald de Man, sales
the Beethovenstraat showroom in Zuidas
director at König + Neurath. Here,
Was it an immediate success?
is a perfect location. Many potential
we share their conversation about
Ronald: “Absolutely. Initially, visitors were
customers literally walk by.”
experience, collaboration and coffee
actually most impressed by the smallest
from an ultra-stylish tap.
object in our showroom: the TopBrewer
Last but not least, what makes
tap. Everyone was asking: Coffee actually
yours such a strong partnership?
How did your partnership start?
comes out of that? It was an instant
Hanneke: “We have the same energy
Ronald: “On re-establishing in
icebreaker.” Hanneke: “It was the same at
and enterprising drive.” Ronald: “And we
Amsterdam, we wanted our showroom
the fair. People are wowed by the design
genuinely build together: in the showroom,
to really showcase the complete working
and the flavour.”
in projects, and here at the fair, where we’re
environment, through to hospitality –
showcasing a beautiful visual product of
which includes coffee, of course. Consulting
You have been collaborating
an eight-year partnership that we hope will
with various sources led us to TopBrewer.
on office projects for years now.
continue for many more years!
They have a unique concept that aligns
What’s that process like?
perfectly with our own philosophy on
Ronald: “We kept running into each
high-end working environments.” Hanneke:
other in projects for Booking.com,
Text: Romy Lange • Photography: Roxanne Wilm
TopBrewer +31 (0) 35 205 50 49 info@topbrewer.nl www.topbrewer.nl
15
Hello People
n e m o W
:)
HELLO PEOPLE
GOT A MINUTE? In this issue of Hello Zuidas we’re shining a spotlight on inspiring women: on women who have made a mark – each in their own way. From international role models to quiet pioneers to personal heroines close to home. What they all have in common? Vision, perseverance and the courage to strike out on their own path. We asked four professionals to tell us who inspires them and why. Their answers highlight the many faces of leadership, impact and power.
Kira Beckers Marketing coordinator at Greenberg Nielsen “There are so many successful women that it’s hard to pick one, but if pressed I’d say Hailey Bieber. Hailey Bieber is an American model who’s married to Justin Bieber, the international pop star. I consider her to be a fashion icon as well as a successful businesswoman. She’s only 29, the founder of Rhode – a beauty empire valued at 1 billion dollars – and a mum on top of that. She’s gotten a ton of hate online for her relationship, which makes it extra impressive to me that she managed to stay strong and accomplish all this.”
16
Hello People
Anja Göhringer Senior urban planner with the City of Amsterdam “As an Amsterdam city planner in involved in adapting Buitenveldert for the demands of the future, my role model is Jacoba Mulder. She was the first female architect to work in the city’s urban development office and one of the authors of the General Expansion Plan for Amsterdam (AUP). Her detailed design for the street plan and green spaces laid the foundations for post-war Amsterdam. Despite being the creative brain (alongside Cornelis van Eesteren) and – as the director of the urban development office – the one who actually put the plans into effect, her crucial contribution is sadly often overlooked. Perhaps her relative obscurity stems from her conviction that ‘the work outweighs the person’, but Mulder’s unflagging focus on the human element is something that really motivates me in my own work every day.”
Fleur Fransen Corporate sales manager at Element Amsterdam “Without a doubt, my answer to this question is my mother. She’s a powerful woman who set the perfect example for me of working hard while also enjoying life to the full. She has worked her entire life, scaled the ladder step by step, and now confidently oversees a team of mostly men, so she’s literally a woman at the top. But she’s also the sweetest Sophie Tricot
mum ever: caring, involved and
Marketing and communications manager
always ready to lend other people
at BNP Paribas Real Estate
a helping hand. She’s a
“My role model is Elise Hermant, Head of Communications at BNP
continual inspiration to me
Paribas. What inspires me about her is the way she progressed
to make the most of life
into an influential position within an international organisation at
and myself!”
a relatively young age. She combines strategic insight with strong subject-matter expertise and is not afraid to make clear choices in a complex environment. Her career shows that, as a young woman, you do not have to wait for ‘your moment’, but can create it yourself by coupling ambition with expertise and courage. I recognise the same drive to make an impact, to be visible and to take responsibility. Elise demonstrates that leadership is not a matter of age, but of vision and bravery.”
Text: Romy Lange • Photography: Roxanne Wilm
17
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Women Who Lead Special
The Paradox of Leadership: Amsterdam Zuid as a Leadership Learning Ecosystem
Prof. dr. Svetlana Khapova
Amsterdam Zuid is widely recognised as one of the Netherlands’ most important economic regions. Home to multinational headquarters, professional services firms, cultural institutions, and global talent, its economic strength is clear. Yet the foundation of this success is often overlooked: education, research, and the continuous development of leadership capacity. In today’s knowledge-driven economy, innovation is no longer produced by infrastructure alone. It emerges from people who can think critically, collaborate across boundaries, and navigate complexity. This redefines Amsterdam Zuid not only as an economic hub, but as a leadership learning ecosystem, where professionals, academics, and organisations come together to reflect, learn, and shape the future. 20
Women Who Lead Special
Leadership in an Age of Complexity
Leadership Learning is Interdisciplinary
Leadership has always required judgment and courage.
The VU Leadership Academy responds to this reality by bringing
Today, however, leaders operate in conditions of permanent
together scholars from philosophy, theology, medicine,
complexity. Climate change, AI-driven disruption, and
psychology, economics, and management. Leadership cannot
geopolitical instability converge, reshaping how leaders
be understood through a single lens. Philosophers explore
decide, act, and carry responsibility. Internally, leaders must
ethics and promises; theologians examine hope and meaning;
manage hybrid work, safeguard employee well-being, build
medical researchers study well-being and stress; psychologists
inclusive cultures, and respond to growing stakeholder
focus on identity and motivation; management scholars analyse
expectations. At the heart of modern leadership lies a
organisational dynamics. These perspectives are not academic
fundamental paradox. On the one hand, leaders must act fast,
abstractions. They equip leaders to deal with real-world tensions,
making decisions under pressure and adapting continuously.
uncertainty, and human complexity.
On the other hand, effective leadership demands slowing down: creating space for reflection, dialogue, and meaning-
Amsterdam Zuid as a Living Laboratory
making. Leaders must deliver results while asking deeper
Amsterdam Zuid offers a unique environment for this approach. Its
questions. This tension is no longer disrupts leadership; it
concentration of global corporations, public institutions, start-ups,
defines it.
and cultural organisations creates a living laboratory for leadership learning. Theory and practice exist side by side, allowing leadership
The Paradox of Leadership
development to be embedded in everyday professional life.
Professor dr. Svetlana Khapova, Academic Director of the VU Leadership Academy at Vrije Universiteit Amsterdam, refers to
VU for Professionals positions itself as an active participant in
this as the Paradox of Leadership. Effective leaders must integrate
this ecosystem. In an age of AI, dashboards, and instant answers,
opposing demands rather than choose between them. Instead
leaders increasingly need spaces that cultivate judgment,
of an “either/or” mindset - control or trust, speed or reflection
wisdom, and reflection—capacities that cannot be automated.
- leaders need a “both/and” approach that allows them to hold
“Leadership is the culture of an organisation, not a title,” Khapova
complexity without oversimplifying it.
emphasises. And culture is built through shared reflection and dialogue. Amsterdam Zuid is becoming a global centre for
Yet many leadership development systems remain rooted in
leadership innovation, strengthening both its social fabric and its
outdated assumptions. Traditional executive programmes,
long-term economic resilience.
designed for a slower era, still suggest that a short training can equip leaders for long-term challenges. According to Khapova, this model no longer suffices: “Leadership today is a lifelong journey. It requires continuous learning and multidimensional thinking.”
Text: Romy Lange
Please contact us to explore what we can do for you and your team: VU Leadership Academy: leadershipacademy@vu.nl Prof. dr. Svetlana Khapova Professor of Organisational Behaviour & Leadership Academic Director, VU Leadership Academy Associate Dean, School of Business and Economics Vrije Universiteit Amsterdam
21
Living
BOUTIQUE LIVING AWAITS: DISCOVER 24 CAREFULLY CRAFTED CONDOMINIUMS AT CECI 22
Living
Anchored on the corner of the Gustav Mahlerlaan and Florence Price Hof, just steps
points and provisions for cargo bikes. Car
from Cinema The Pulse and a five-minute walk from Station Zuid, Ceci brings a
parking is arranged via a subscription at
touch of magic to the vibrant Zuidas. Sales commence early 2026.
the nearby Q-Park, just a few minutes’ walk away.
Framing an intimate green courtyard and
transitions—from street to plinth, from
future bordering canal, Ceci is a future-
entrance to corridor, and finally into the
A Team of Parties Involved
forward boutique residence that blurs
home—create a gentle, almost instinctive
Ceci is developed by B-Corp company
the line between architecture and art.
progression inward, fostering a sense of
Being, a new generation of developers
Condominiums range from 72 sqm to a 210
intimacy, connection, and belonging.
with the ambition to do things differently.
sqm penthouse. Ambitious sustainability
Architecture studio Space Encounters
goals artfully come to life in Ceci’s design,
Ample Green for Greater Good
designed the building, working in close
where ‘disguised’ solar panels, triple
More than preserving pockets of
collaboration with interior design studio
glazing and a visible timber structure are
greenery, Ceci shows how we can
Studio Modijefsky. In addition to individual
seamlessly woven into the architecture.
reimagine nature and its role in urban
floor plans, Studio Modijefsky offers tailor-
The invitingly designed ground-floor plinth
living. The fully integrated landscape
made design packages aligned with Ceci’s
offers the perfect setting for a well-suited
design by Moss transforms private
overarching identity. The realisation of
hospitality concept.
outdoor spaces into lush oases of
Ceci is in the care of Vink Bouw. Broersma
plantlife. Apart from enhancing everyday
Wonen/Nieuwbouw is responsible for the
Ceci n’est pas une maison
living, the landscapes create privacy
sales itinerary.
Conceived by architecture studio Space
between neighbouring homes, support
Encounters, and enriched by Studio
biodiversity and have an overall positive
Are you intrigued?
Modijefsky’s interior plans and tailor-made
effect on Ceci’s footprint.
Visit ceci.amsterdam to dive deeper into
interior design services, Ceci takes its cue
the magic of Ceci, and subscribe to the
from Magic Realism: the building and each
Mobility
newsletter to be the first to know about
of its 24 high-end homes reveal themselves
In line with Amsterdam’s cycling-oriented
the latest developments and
slowly, never at a single glance. Like a
lifestyle, the building’s mobility concept
sales timeline.
luminous pearl with an otherworldly glow,
is designed with a clear focus on bicycle
the building’s sculpted facade, shifting
use. Residents have their own designated
balconies, and ever-changing reflections
bicycle parking spaces in the building’s
invite curiosity at every turn. Layered
basement, with dedicated charging
Ceci ceci.amsterdam Sales information Broersma Wonen/Nieuwbouw +31 (0)20 305 97 88
23
Hello You
24
Hello You
HELLO ZUIDAS @ PAN AMSTERDAM 2025 What an inspiring evening at the exclusive Hello Zuidas Member Meeting during PAN Amsterdam 2025! Surrounded by beautiful galleries at the RAI, our members enjoyed art, design, delicious bites, and engaging conversations. The guided tours highlighting the fair’s key works sparked fresh insights and great enthusiasm. A perfect blend of art and community. A special thank you to Simmons & Simmons for making this remarkable evening possible.
Photography: Roxanne Wilm
25
Hello Zuidas Resident
HELLO ZUIDAS RESIDENT
“My place in Zuidas is small, but I live big – everything I need is just around the corner.”
26
Kyra Boog lives in The Pulse
Hello Zuidas Resident
Since moving to The Pulse, Kyra Boog has felt right at home in Zuidas. The 24-year-old has a job in Amsterdam as a project planner for real estate, alongside which she’s taking a course to improve my professional skills in project calculation. Sport is also a big part of her life. She’s on the hockey pitch every week, enjoys playing padel and passionate in ski en snowboarding. Kyra has been happily living in her own modern studio flat in The Pulse since March 2025. Can you tell us something about yourself? What do you do, and what brought you to Zuidas? “As a project planner, I spend my days planning, preparing and overseeing projects. I work closely with my colleagues, site managers and residents, and that variety makes the job really enjoyable,” Kyra says. “I’m also taking a course to improve my professional skills. I moved to The Pulse in March 2025, where I’ve got a lovely little studio. It’s a modern place that’s perfect for my lifestyle, and the location, near Zuid station, makes living here super convenient.” What is your favourite spot at home? “Definitely my sofa. I love unwinding there after a busy day at work or studying. It’s my place to decompress, usually with a good series on.” What is your favourite spot in Zuidas? “What I love about living in The Pulse is that it feels like a little world of its own. We have a cinema, a restaurant and a supermarket to come in and around the building. Plus, everything is within walking distance, which makes living here not only practical but pleasant. I feel like I have everything I need right on my doorstep, minus the crowdedness of the city. All those things together make this piece of Zuidas perfect for me.” Is there anything Zuidas lacks? “It tends to be fairly quiet after work. I’d love to see a bit more buzz in the form of more restaurants and cafés. Places where you meet friends for an impromptu drink would really make Zuidas more of a social spot.” Are there any downsides to living in Zuidas? “Parking is a real challenge. There aren’t many spaces and the rates have gone up a lot, so it can be tricky for friends and family to drop by just whenever. It would be good to have more parking facilities at some point to make Zuidas easier to reach by car as well as by public transport.”
Text: Ruby van Oers • Photography: Roxanne Wilm
27
Business
THE LOBBY AMSTERDAM
Crispijn Matzer
Work, exercise and connect all under one roof on the edge of Zuidas Just outside the bustle of Zuidas, on Zwaansvliet in Buitenveldert, The Lobby is a
tenants can sign up for. You can get a quick
newly renovated office building offering 5,400 m² of lettable workspace. Designed to
workout in, take a shower, then head back
promote business growth, employee wellbeing and human connection, The Lobby is
to your desk feeling refreshed. That’s the
not your standard office block. Project & Asset Manager Crispijn Matzer explains.
basic idea.” For cyclists, there’s a spacious, secure bike station. “More and more people
From empty shell to vibrant workplace
start small and grow into a regular lease
are cycling to work, so it’s good to know
“Our objective was to convert an empty
later on. That mix of fledgling alongside
your bike is safe and that you can freshen
office building into a vibrant homebase
more established businesses brings a
up before your first meeting.”
for businesses,” Crispijn says. Following
great energy to the building.” Hotel-style boardroom
The Lobby’s previous successes in cities including Den Bosch, Tilburg, Woerden
Exercise, shower, back to work
Higher up in the building are modern
and Rijswijk, Amsterdam was next. The
The Lobby is designed for health and
office floors and a large boardroom. “We
Lobby concept is the same everywhere,
convenience, offering sport facilities
wanted it to have the feel of a nice hotel –
combining dedicated office space with the
complete with showers and changing
perfect for high-stakes meetings, pitches
Business Spot concept offering flexible
rooms on the ground floor. “We have our
or a day of strategic discussions.” Tenants
work areas for startups and smaller teams.
own gym with high quality equipment
can book the boardroom, meeting
“Startups and solo practitioners often
plus a trainer who runs classes which all
rooms and also fitness classes using the
28
Business
From solo workstations to 50 employees The building is equipped to accommodate a wide range of tenants. “We cater to everyone from solo practitioners looking for a business spot to companies with thirty to fifty employees that need a whole floor.” Various floor sizes are still available, with built-in room to grow. Crispijn says a diverse mix of organisations have expressed interest, from law firms and M&A specialists to online businesses and even a gym. “That mix makes it fun.” Just outside Zuidas The location was a deliberate choice. “You’re near Zuidas but not in the thick of it. By car it’s a breeze to reach from the ring road and there’s plenty of parking, roughly one space per two FTEs. And it’s convenient for visitors, too.” Another advantage are the rental levels: “They’re more favourable here than in the heart of Zuidas, without having to compromise on building’s Office Manager system. Catering
reception area, where we aim to work with
look and feel or amenities.” Step inside
is arranged through trusted partners. “If
a dedicated team who recognise you the
The Lobby and see for yourself how
tenants want to host a meeting or drinks,
moment you walk in. That’s reassuring for
seamlessly work, exercise and connection
our reception desk takes care of it.”
tenants and visitors alike.” There’s also a
come together.
bar in the lobby offering space for events Hospitality as a calling card
and casual get-togethers. “It has a cosy
The Lobby is distinguished by its
lounge feel to it – a spot where you bump
combination of amenities and personal
into other businesspeople – and nothing
service. “The heart of the building is the
like an anonymous office block.”
Text: Romy Lange • Photography: Roxanne Wilm
The Lobby Amsterdam Zwaansvliet 1 1081 AP Amsterdam www.thelobbyoffices.com Business Spot www.bs-offices.com
29
Beauty & Health
Soap Clinics: Skin Improvement, Injectables & Small Surgery Soap celebrates its 20th anniversary this year. Founded twenty years ago by sisters Stephanie Litjens and Esther Meijer-Litjens, Soap was built on the principles of quality, expertise, and personal attention. Cosmetic doctor and co-founder of Doctors at Soap, David Mosmuller - now also CEO - plays a significant role within the company, which currently operates 16 clinics. The overarching mission remains unchanged: prioritizing quality over quantity, with aesthetic medicine built on long-lasting, natural-looking results. No Trace Face Philosophy After completing his medical degree and PhD research in Plastic Surgery in Amsterdam, and gaining experience in both plastic and general surgery, Mosmuller embarked on a career in aesthetic medicine. He recalls those early years as a period marked by excessive requests for overfilled lips and overly tightened faces. Lessons that taught him exactly what he didn’t want to do. In 2013, he was one of the first doctors to join Doctors at Soap as the first clinic focused on achieving a fresher, more natural appearance rather than a visibly treated look. During this time, the No Trace Face principle was developed: a concept focused on subtle, refreshed and natural aesthetic outcomes. 30
Esther Meijer-Litjens, David Mosmuller & Stephanie Litjens
Beauty & Health
The philosophy behind Soap’s No Trace
therapies such as Profhilo and Sculptra,
Looking Ahead: Closer to the Zuidas
Face represents treatments that refresh
which stimulate the skin’s natural collagen
Dr. David still treats clients every week.
and refine without revealing what has been
production.
“It keeps me connected to the work
done. “We don’t aim to create a completely
and to our clients and that connection
different face, we want you to look good
Small Surgery and Medically
for your age,” Dr. David explains. This also
Supervised Lifestyle Care
means setting clear boundaries. Soap
Alongside injectables, Soap continues to
Meanwhile, the company continues
generally does not treat clients under
expand its Small Surgery offering. Upper
to expand its two brands:
the age of 25 unless medically indicated.
and lower eyelid corrections, earlobe
• Soap, offering Beauty Treatments,
“Young people are heavily influenced by
repairs, lip lifts, nipple procedures, and
Skin Therapy, Injectables, and
social media. Sometimes the best care you
labia corrections are performed exclusively
Medical Weight Loss; and
can give is simply saying ‘no.’”
by specialized plastic surgeons under
is essential. But I also simply enjoy it.”
• Soap Clinics, where clients can
local anaesthesia. “Our cosmetic doctors
access Skin Therapy, Injectables,
A Field Full of Innovation
excel at injections, and our surgeons excel
Medical Weight Loss, and small
Aesthetic medicine continues to evolve
at incisions. Keeping those roles distinct
plastic-surgery procedures.
at remarkable speed. The Netherlands
ensures safer and better care.” With 16 locations, Soap has
was the first country in the world to formally recognize cosmetic medicine
A second area of focus is medical lifestyle
grown substantially, yet its
as a medical specialty through board-
and weight-management support for
ambitions extend further
certified training for cosmetic physicians
people with overweight. GLP-1 medication
We want to further strengthen brand
(KNMG), significantly raising quality
is prescribed where appropriate, but always
awareness across the Netherlands
standards. Mosmuller notes. At the same
under the supervision of both a doctor and
and continue expanding Soap Clinics
time, the field is full of trends and hypes.
a nutrition coach. Fat and muscle mass are
with Small Surgery,” Mosmuller says.
“We always stay critical: What does the
closely monitored, supported by exercise
“The Zuidas is a natural next step: a
evidence show? What is the effect? What
and nutrition guidance.
hardworking, discerning clientele that
does it cost the client? If something
values quality. Our clinic on Stadionweg
is mostly hype, we don’t adopt it as a
“At Soap, we measure more take the BRI,
is just five minutes away but who knows,
standard treatment.”
for example, which specifically assesses
perhaps in a few years the Zuidas will
abdominal fat. With our InBody scan, we
have its own dedicated Soap Clinic.”
Botox and fillers remain essential tools, he
can determine exactly where fat is stored
adds, “but at Soap we use them sparingly,
and around which organs. This information
with a strong focus on precision.” Other
is incredibly valuable during someone’s
treatments with a strong scientific
weight-loss journey. The goal isn’t a crash
foundation that have proven to be safe
diet for a party dress, but achieving and
and effective include biostimulation
maintaining health and long-term results.”
Text: Romy Lange
Soap Clinics Stadionweg 174 Soap Van Baerlestraat 122h Willemsparkweg 168 Spuistraat 281 www.doctorsatsoap.com info@doctorsatsoap.com
31
Agenda
AGENDA
JANUARY & FEBRUARY
7 January January & February 2026
ON LIMITS
Ruben Terlou & Jelle Brandt Corstius – Op reis door een nieuwe wereld (in Dutch)
@ VU ART SCIENCE GALLERY - www.artsciencegallery.nl
@ VU Griffioen – www.griffioen.vu.nl
Transcend limitations at the new exhibition On Limits, now on
Join journalists Ruben Terlou and Jelle Brandt Corstius on a
at VU ART SCIENCE gallery. On Limits explores the experience
journey through Eastern Europe and Asia. On 7 January, the
of coming up against barriers and the (im)possibility of
two born storytellers offer a unique glimpse into their lives as
breaking through them. Featuring work by Lotte Werkema, Eva
documentary filmmakers, sharing stories about people and
Spierenburg, Joshua Serafin and Meiro Koizumi, the exhibition
places from their fascinating VPRO series, poignant moments and
is open Tuesday-Friday, 12 noon to 6pm, with student-hosts
memorable experiences both on and off camera. What’s behind
offering guided tours.
the wanderlust that drives them? Book your tickets and find out!
12-15 January
HORECAVA @ RAI Amsterdam – www.rai.nl Horecava returns to RAI Amsterdam for four whole days from 12 to 15 January, immersing hospitality professionals in all that’s hot and happening in the industry: from global flavour sensations to smart management solutions to top trends in interior design. With more than 700 companies showcasing their newest products, services and concepts, Horecava is the country’s biggest hospitality trade fair and the premier spot for professionals to meet, get inspired and discover what’s new.
32
Agenda
21-25 January
HYROX AMSTERDAM @ RAI Amsterdam – www.rai.nl HYROX Amsterdam returns to RAI in 2026. HYROX is the world’s largest fitness race, combining running with functional workout stations. The race is designed for all levels: from
21 January
casual sports enthusiasts to seasoned athletes. New at this
AMSTERDAM SPORT GALA 2026
edition is HYROX Youngstars, created for young athletes to
@ Topsport Amsterdam – www.topsport.amsterdam
discover HYROX in an accessible and motivating way. The
This January, Amsterdam’s annual Sport Gala returns to RAI,
atmosphere and sense of community make HYROX Amsterdam
celebrating the city’s most inspiring athletes, talents, clubs, teams
a must-visit for every fitness fan.
and coaches. This special evening includes the presentation of the renowned Fanny Awards, honouring outstanding achievements in sport in 2025. Join the city of Amsterdam in celebrating all of its 2025 champions and the most remarkable and inspiring sport events in the Dutch capital last year. The Amsterdam Sport Gala is a highlight on Amsterdam’s sport calendar.
EVENT (MEMBERS ONLY) 28 January
ZUIDAS PREVIEW 2026 @ Online event – www.hellozuidas.com 22-25 January
Zuidas is rapidly expanding with impressive architecture and a mix of
JUMPING AMSTERDAM
businesses, homes and leisure. On top of that, Amsterdam Zuid station is
@ RAI Amsterdam – www.rai.nl
getting a complete overhaul. Together, we’re building up our unique piece of
From 22 to 25 January, RAI Amsterdam
Amsterdam. What does this mean for your organisation? Zuidasdok and city
hosts the international equestrian event
representatives will fill you in on the schedule and works for 2026. More info:
Jumping Amsterdam. The world’s top
elisa.schouten@hellozuidas.com.
riders and horses will compete in World Cup qualifiers for both dressage and jumping. Visitors can look forward to toplevel sport, live entertainment, a shopping village featuring premium brands, and culinary delights in the food court. Conclude your day with a festive evening at the iconic Bolle Jan Café, making it a special day out for all ages. 33
Agenda
EVENT (MEMBERS ONLY) 29 January
HELLO ZUIDAS NEW YEAR’S PARTY @ Van der Valk Hotel Amsterdam Zuidas www.hotelamsterdam-zuidas.nl Cheers to the new year! We cordially invite you to join us at Van der Valk Zuidas on 29 January for our exclusive New Year’s Party. Join us for tasty food, drinks, DJs from the renowned Frits Friday parties, good vibes and fun times. This is a perfect occasion to reconnect and get inspired for the year ahead. Mark your calendar, and see you there! More info: servicepoint@hellozuidas.com.
31 January-1 February
CARMINA BURANA @ RAI Amsterdam – www.rai.nl Carmina Burana is coming to RAI Amsterdam this year! One of the most celebrated masterpieces of the 20th
34
February
century, renowned for its iconic ‘O
VU GRIFFIOEN COURSES
Fortuna’, this spectacular fusion of music,
@ VU Griffioen – www.griffioen.vu.nl/cursussen
song and dance explores themes of love,
Kick off the new year with creativity! A whole range of new courses
life and fate, performed by more than 100
are starting on the VU Campus in the heart of the Zuidas. After
artists. Experience the power and emotion
4pm, the building comes alive with courses and workshops on
of one of the greatest musical phenomena
topics such as botanical drawing, singing, yoga, painting, high
of the 20th century, live in Amsterdam. An
heels, tai chi and so much more… Explore your creative side at VU
event you simply cannot miss!
Griffioen. Discover all 70+ courses on our website.
Agenda
EVENT 3 February
LUNCHTIME CONCERT: CVA TROMBONE
(MEMBERS ONLY) 5 February
FRANS OTTEN TROPHY
@ De Thomas – www.dethomas.nl
@ Frans Otten Stadium - www.fransottenstadion.nl
Every fortnight, De Thomas hosts free
Hello Zuidas is kicking off 2026 with sport and socialising!
lunchtime concerts featuring a wide
On Thursday 5 February, the Frans Otten Stadium opens its
variety of ensembles and musicians from
splendid courts for our Frans Otten Trophy Padel, Tennis and
the classical music world. Performing on
Table Tennis Tournament. Whether you’re an avid player or just
3 February is CvA Trombone. Doors open
feel like a fun and action-packed afternoon, this event is a great
at 12:15pm, concert starts at 12.30pm
opportunity to get to know the Zuidas community in a casual
and lasts 30 minutes. All are welcome and
setting. Sign up now! More info: angela.ham@hellozuidas.com.
admission is free.
9-13 February
CISCO LIVE @ RAI Amsterdam – www.rai.nl Cisco Live is coming to RAI Amsterdam from 9 to 13 February. Join the Cisco Live community at the IT event of the year for an experience to boost your personal and professional success. With technical education and thought leadership programmes, you’ll discover how Cisco is revolutionising the way infrastructure and data are connecting and protecting organisations in the AI era. 12 February
BUSINESS WRITING WITH AI (IN DUTCH) @ Taalcentrum VU – www.taalcentrum-vu.nl Learn how to use AI as a practical writing partner in this one-day workshop by Taalcentrum-VU. You’ll discover how tools like ChatGPT can support your writing process: from generating ideas and structuring your message to editing EVENT (MEMBERS ONLY)
your own text. The training is hands-on and accessible,
11 February
even if you are new to AI. Ideal for professionals who want
ZUIDAS ACCESSIBILITY TASK FORCE
to write clearer, faster and with more confidence in their
@ Zuidas
web texts, emails or other short business documents.
On Wednesday 11 February the Zuidas Accessibility Task Force is organising a meeting about Carré Zuidas. The project will be presented, including an explanation of the background and timeline and discussion of the vision driving it. Participants will also have a chance to ask questions and share their thoughts. More info and registration: ilana.schmidt@hellozuidas.com.
35
Events
RAI AMSTERDAM: ZUIDAS’ INTERNATIONAL EVENT STAGE House of Events, Home of Your Industry Right in the heart of Zuidas, surrounded by international headquarters, law firms
From boardroom to expo hall
and banks, is a venue where the world literally comes together: RAI Amsterdam.
There is still a widespread misconception
As ‘House of Events and Home of Your Industry’, RAI is keen to strengthen its ties
that RAI only caters for massive trade
with Zuidas enterprises and join forces to bring even more international events
fairs. Not so, says Pascalle de Heer. “We
to Amsterdam. In conversation with Hello Zuidas, business developers Pascalle
also have plenty of conference rooms,
de Heer, Marnix Verkerk, Denise van den Outenaar and Boudewijn Blaauw explain
our Auditorium, Forum and smaller
what makes RAI such an integral part of Zuidas.
meeting spaces. The building is incredibly flexible in terms of hosting anything from
More than a local venue
already organises kick-offs, Christmas
a small board meeting to international
“We are officially part of Zuidas,” Manager
gatherings, lectures and conferences in
conventions.” Business Development
Business Development Denise van den
conjunction with companies based in
Executive Boudewijn Blaauw sees
Outenaar points out. “We’re not on the
Zuidas. “What we’re hoping to do now,”
this versatility borne out every day:
outside looking in – we are Zuidas – which
Denise continues, “is to join forces and
“Sometimes we have three or four events
makes working together all the more
bring international events to Amsterdam,
running simultaneously, and they’re
logical.” RAI is affiliated with several local
so not merely generate business in Zuidas,
certainly not all huge expos. In fact, it’s
networks, including Hello Zuidas, and
but genuinely co-create.”
the tailor-made events aligned with a
36
Events
Marnix Verkerk , Denise van den Outenaar, Pascalle de Heer & Boudewijn Blaauw
company’s story and audience that help
Amsterdam: hotspot for
Opening doors
get the most out of RAI.”
talent and innovation
With the nearby RAI station, North/South
Marnix Verkerk knows from daily
Line and ample parking options, it’s easy
Zuidas as a programmatic powerhouse
experience how attractive Amsterdam
to drop in for a look. “For companies in
RAI’s greatest asset, Boudewijn stresses,
is as a destination for events.
Zuidas, it’s literally a matter of crossing
is its network. “We have an extensive
“Amsterdam is recognised globally as
the park and then stepping inside a world
domestic and international network,
a hub for innovation and healthcare
with possibilities far beyond what you
but Zuidas itself is also a formidable
and this is one of the reasons major
imagined,” Marnix says. This is precisely
knowledge hub and it’s almost a
healthcare conferences choose to
why RAI sees itself as such a strong
given to involve local companies as
come here. Being in the middle of
partner to Zuidas. Denise: “We have a list
speakers, partners and exhibitors in
Zuidas is ideal for us because this
of companies that we’d love to start or
conferences on finance, IT, healthcare
location has the perfect combination
continue talking with, and we hope this
or the energy transition.” Denise adds:
of international enterprise, talent and
article will help open the right doors. RAI
“The programme of any event is always
accessibility.” This positioning pays off
is not an outsider – we’re part of the same
developed together with companies and
in the job market too, Pascalle notes.
community, and that’s also the reason
organisations. Sharing knowledge, giving
“By working together to promote
we can put on so many brilliant events
presentations and meeting face to face
Zuidas as the hotspot for innovation
together right here in Zuidas.”
gives rise to new initiatives with a reach
and enterprise, the local business
far beyond Zuidas, not only city-wide
community and RAI can also draw in
and regionally but sometimes even with
new talent, which benefits Zuidas as
a global impact.”
a whole.”
Text: Romy Lange • Photography: Roxanne Wilm
RAI Amsterdam +31 (0)20 549 17 22 Europaplein 24 1078 GZ Amsterdam raimarketing@rai.nl www.rai.nl
37
Living
Martijn Pasman & Boudewijn Ruitenburg
THE PULSE OF AMSTERDAM: MAKING ZUIDAS A CITY The Pulse of Amsterdam isn’t merely the latest building to go up in Zuidas but a
areas in the Netherlands.” The blend of
whole new slice of city. This distinctive mixed-use project, developed by Edge,
living, working and leisure is what makes
seamlessly joins working, living and leisure. We spoke with Edge’s Boudewijn
a place truly urban, he argues: “That’s
Ruitenburg and Martijn Pasman about the vision behind The Pulse of Amsterdam,
the recipe for a city. It also matters in
sustainability and the future of urban development.
social terms, because more housing equals more safety and more street life.”
One building, many worlds
quintessential Amsterdam, with brickwork
Ruitenburg says it adds value inside the
It all started with a municipal tender,
and references to the Amsterdam School.
building as well. “Take the cinema. It’s
recalls Boudewijn Ruitenburg. “From the
“This blend of local and international was
busiest in the evenings and weekends,
outset, we wanted to create something
a core design value,” notes Ruitenburg.
while office tenants need large spaces for
genuinely different here and we brought in
presentations and events during the day.
three different architects to achieve that:
Why mixed-use is a must
That synergy makes this a stronger and
one for the offices, one for the residential
Mixed-use is first and foremost an
more efficient building.”
part and one specifically for the public
urban planning imperative, according
‘blurring space’. The effect is noticeable.
to Martijn Plasman. “Zuidas was long a
From cinema to urban forest
The office section has a cosmopolitan feel
monoculture of offices and there wasn’t
The Pulse takes mixed-use to a whole
and wouldn’t be out of place in London or
much going on outside business hours,
new level, with homes, offices, dining, a
New York, whilst the residential tower is
despite being one of the best-connected
cinema and even an a 35-meter urban
38
Living
forest between the towers. This made
“Solar panels can easily mar the design,
the project challenging, too. “A big public
but here, you barely see them. That’s
space like this has to work,” Ruitenburg
exactly what we wanted.” These features
explains. “If it stays empty, you’ve got a
have earned The Pulse high sustainability
problem.” Edge was therefore delighted to
and wellbeing ratings, in keeping with
have a cinema sign on as the first tenant.
Edge standards.
The apartments offer another illustration of how the different functions reinforce each
What sets The Pulse apart
other. Many international companies based
What really differentiates the building,
in Zuidas have trouble finding housing for
Pasman says, is its scale and contrast.
their employees. “We arranged for them to
“The corporate tower is a counterpoint
have the first pick of rental apartments,”
to the brick residential section and
Ruitenburg says. All of the units, from mid-
this creates a very effective dynamic.”
range to penthouses, have now been let.
Ruitenburg believes The Pulse marks a new step in Zuidas. Does that make it
Barely-there sustainability
a blueprint for the future? “Not one-to-
Sustainability was also central. For
one,” Pasman says. “Every location needs
Pasman, the façade is a highlight. “It has
its own approach.” However, the soft
integrated solar panels that generate
transitions between functions – no gates,
energy, since the rooftop is mostly
no hard borders – are certainly something
planted.” Uniquely, the façade panels are
they will carry forward. “That’s how a
made from recycled PET bottles. “They
modern building should work.”
produce energy and they’re circular and I’m super proud of that.” Ruitenburg adds that it was also an architectural challenge.
Text: Romy Lange • Photography: Roxanne Wilm
Edge Fred. Roeskestraat 115 1076 EE Amsterdam edge.tech
39
Women Who Lead Special
INTRO SPECIAL
Women in leadership and the power of partnership
The theme of this issue is women in leadership. Mirjam de Blécourt and Danielle Pinedo of law firm Baker McKenzie and Pauline Bottema and Marlène de Jonge of real estate developer EDGE are two examples of how experience and innovation go hand in hand. The two senior women coach their younger colleagues, who in turn contribute fresh ideas and energy.
BAKER MCKENZIE “Together, we bring real innovation to the legal profession” Mirjam and Danielle are a distinctive duo in employment law practice. Mirjam is known for her wide-ranging experience and leadership; Danielle focuses on the full spectrum of employment law with more recently a focus on AI. Between them, they oversee one of the country’s
Mirjam de Blécourt& Danielle Pinedo
largest employment law teams.
A STRONG PARTNERSHIP IN EMPLOYMENT LAW “My career has spanned many different
share a fascination for innovation and that
and don’t be limited to your job. Mirjam:
makes us strong.” Danielle adds: “From the
“The mutual nudge we give each other is
start, Mirjam radiated a natural authority
what makes working together so inspiring.”
and gave me confidence. Her openness instantly made me feel welcome while
What makes Baker McKenzie unique
finding my way in the team.”
Mirjam: “Baker McKenzie is a firm where you
roles, from European board positions to
can grow. The international dynamic and
my time in the Dutch Senate,” Mirjam says.
Growing together
freedom to chart your own course make
Danielle: “I’ve worked at Baker McKenzie
“Danielle has shown me the value of truly
working here special.” Danielle agrees:
almost half my life. The intersection
listening and occasionally choosing a
“Here, challenges are seen as opportunities
between innovation and employment law
different path,” Mirjam says. Danielle:
to improve. Creativity, strategic thinking
is really exciting to me.” Both agree that
“Mirjam has taught me that life is what you
and trust not only get ideas flowing but also
their partnership is special. Mirjam: “We
make it. Take a chance, follow your heart
ensure they have impact.”
40
Women Who Lead Special
EDGE
“Collaboration makes organisations work.” Pauline is General Counsel and member of Edge’s Executive Committee; Marlène is Marketing and Communications Director. Together, they represent two generations of female leadership at Edge: one bringing strategic legal insight, the other forging ahead with ambition. They share a strong belief that collaboration is what makes organisations work. First impressions that lasted “My first impression of Pauline was through her CV when she joined,” Marlène recalls. “As PR Manager, I announced her appointment. Her background was incredibly impressive, and in person, I discovered someone who could command a boardroom full of men while being fun, relatable, and genuine, joining company events and bringing warmth to everything. She’s a mother
Marlène de Jong & Pauline Bottema
of three, a wife, a lawyer, and makes it all look possible.” For Pauline, Marlène’s
PR, and creativity. We’re constantly
The Edge difference
journey from PR Manager to leading the
balancing perspectives.”
Their mentorship thrives because
branding team in under five years spoke
“Marlène’s generation is so much more
of Edge’s culture. “Everyone brings
volumes. “She has this natural courage to
open about everything: emotions,
expertise, but together we create
take risks and lead authentically. That’s
challenges, new ideas,” Pauline observes.
something bigger. Collaboration
something I respect.”
“Her curiosity brings fresh energy to
at Edge stands out: that’s what
problem-solving. This generation shows
drives us daily.” Pauline notes.
Protecting reputation together
that vulnerability can be strength.” Marlène
“The flat hierarchy means genuine
Their roles naturally complement each
values the exchange equally. “Watching
collaboration,” Marlène agrees:
other. “Both our functions protect the
Pauline navigate high-stakes situations
“Edge is such a fun company where
company’s reputation,” Marlène explains.
while maintaining her personal life is
ideas flow freely, making it truly
“Pauline handles legal matters and deal-
inspiring. That’s mentorship you can’t find
enjoyable to come to the office
making; I manage communications,
in handbooks.”
every day.”
Text: Ruby van Oers • Photography: Roxanne Wilm & Ode Eshuis
41
CREATE THE FUTURE OF ZUIDAS WITH US. Hello Zuidas offers over 330 members a platform for communication and consultation on the quality of public spaces and the sustainable development of Zuidas. In addition to sustainability and housing, safety, accessibility, and vibrancy are key pillars of our organization. Every year, Hello Zuidas brings together decision-makers from its member organizations several times and, together with them and its partners, initiates concrete measures that ensure the high quality standards of Zuidas.
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1 School. 2 Streams. THE POW ER OF LA NGUA GE
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Korte Verspronckweg 7-9 2023 BS Haarlem
Bezuidenhoutseweg 91 2594 AC Den Haag
Women Who Lead Special
Francis Das
Listening as the starting point for meaningful healthcare innovation
especially with AI and automation helping to accelerate exams and safeguard quality.” Because ultrasound uses sound waves, it allows for safe, repeated examinations,
Technology can relieve pressure in healthcare, but only if it truly serves people in
even for vulnerable patients such as
practice. Francis Das, Business Leader Ultrasound Europe at Philips, shares what drives
children and oncology patients. Its mobility
her, how she approaches leadership, and why listening is at the heart of innovation.
also enables use at the point of care. “The best innovations emerge when you
A Career Driven by Purpose
strong belief in technology as a tool to
truly listen to the people who use them,”
Eighteen years ago, Francis Das made a
improve access to high-quality care. “I see
she says. “That’s how solutions become
conscious decision to build her career
every day how healthcare professionals
genuinely relevant.”
at Philips. “The mission and vision to
operate under enormous pressure,” she
improve people’s lives align closely with
explains. “That motivates me to work on
Leadership Through Inclusion
my personal values,” she says. Since then,
solutions that support clinical decision-
As a woman in a technical, international
she has worked across multiple healthcare
making and make workflows easier.”
environment, Francis sees diversity and
domains, from Personal Health to Patient
Ultrasound stands out in this respect. “It is
inclusion as essential drivers of progress.
Monitoring, and now leads the Ultrasound
fast, safe, clinically versatile, and suitable
“Mixed teams make better decisions,” she
organization in Europe. Ultrasound, she
for patients of all ages,” she says. In her
says. “That means valuing both feminine
explains, is where technology has a direct
leadership approach, she consciously
and masculine leadership qualities and
and positive impact on both patients and
avoids product-driven thinking. “It’s about
embracing diverse cultural perspectives.”
healthcare professionals. “What drives
understanding where the needs lie and
me is translating complex challenges
responding with solutions that make a real
Mentorship plays an important role in her
into solutions that genuinely help,” she
difference.”
work. “It’s about helping people discover
says. “For me, that begins with listening.
their own strengths,” she adds. “Creating
Innovation only creates value when it
Challenges, Opportunities and Innovation
a culture where everyone feels free to
meets real human needs.”
Healthcare in Europe faces structural
contribute and is genuinely valued, that’s
staff shortages and a growing demand for
the future.”
From Technology to Real Solutions
diagnostics. According to Francis, efficiency
Francis’s inspiration to specialize in medical
and ease of use are more important than
technology management comes from a
ever. “Ultrasound has enormous potential,
Text: Romy Lange
Philips Prinses Irenestraat 59 1077 WV www.philips.nl
43
Women Who Lead Special
Women leading change at WTC Amsterdam
Femke Weller General Manager of World Trade Center Amsterdam
World Trade Center Amsterdam is a place that welcomes change every day. “It’s a privilege to see businesses grow and evolve under our roof, especially those led by women who are redefining what progress looks like,” says Femke Weller, General Manager of World Trade Center Amsterdam. By piloting and leading companies that are technologically forward-thinking, purpose-led and economically resilient,
Intelligence in the age of noise
these women are showing how performance and positive
Sevil Kubilay – Founder of AureliaX, transforming how
impact can go hand in hand.
businesses grow through AI-native market intelligence
The new economy is being shaped by people who act, experiment
After two decades at Fortune Global 500 companies, Sevil Kubulay
and move with change instead of waiting for it. Sevil of AureliaX,
founded AureliaX to solve a critical problem: companies are
Madelon of Annexum and Emma of The Green Times are three
drowning in data but not getting the insights they need.
of the many women doing just that, each in a different industry: real estate, tech and impact media, respectively. What unites them
“Organisations have mountains of information, but can’t see what
is an admirable mindset that is future-focused, connected and
matters. We build platforms that cut through the noise.” AureliaX
grounded in meaning. Madelon demonstrates that social value can
offers two tools, Mia and Rex, that give companies real-time
strengthen financial value, Sevil builds AI that makes companies
intelligence about their markets and competitors. Mia observes
not only faster but smarter, and Emma is drawing media attention
market developments and surfaces what’s truly relevant. Rex
towards green businesses. “They don’t wait for change; they help
shows which marketing investments actually drive results.
shape it,” Weller adds. For Sevil, technology is a means to an end. “AI should extend Each of these women is growing a business within a community of
what people can do, not replace them. It frees teams to focus on
more than 300 companies at WTC Amsterdam, together spanning
strategic thinking, creativity and judgment.”
finance, tech, impact, trade, government, law and the creative industries. “We want WTC Amsterdam to be a place where worlds
“Better intelligence leads to better decisions,” Sevil continues.
meet, ideas collide and people lift each other up,” says Weller. In
“Better decisions create stronger companies and a healthier
this issue, three female changemakers who embody this spirit
economy. A purposeful economy isn’t slower – it’s smarter, more
are proudly spotlighted.
focused and more sustainable.”
44
Women Who Lead Special
Amplifying the Sound of Progress Emma Kloppert - Founder of The Green Times, media platform for the new green economy Making social value count Madelon van der Tol – Partner at Annexum, leading Dutch real
Emma Kloppert founded The Green Times with a simple question:
estate fund manager and founding partner of the Social Value
Why are all the big media brands still telling the old story of profits
Foundation
at the expense of people and planet? The Green Times is a fastgrowing mediastartup about the road to a new economy and the
At Annexum, real estate funds do more than yield financial returns.
role entrepreneurship and businesses can play.
As the first founding partner of the Social Value Foundation, Annexum intends to prove that investing in liveability, safety and
“Two thirds of all profits companies make are directly linked to
inclusion strengthens both communities and portfolios. “We’re
devastation of people and our planet,” Emma explains. “But
seeing what’s happening in our cities every day: the homelessness,
what if we could combine making profits with contributing to
the crime-related issues, the social insecurity,” Madelon explains.
the world? What if we could build companies around solutions
“As real estate investors, we have both a responsibility and the
instead of problems?”
means to be part of the solution.” Her approach combines hightech with high-touch.
These companies exist and they’re growing fast. Emma and her team travel through Europe, finding companies combining profit
Annexum uses AI for customer service and apps that enable
and purpose. “Solutions to plastic, food production without
tenants to help each other. “Satisfied tenants lead to better
chemicals, construction without CO2 emissions. Everything is
returns. Technology helps us understand tenant needs, while
being created.”
personal contact ensures every group feels seen and heard.” Working with data partners, the Social Value Foundation, founded
The question is: why aren’t more people seeing it? “People need
by Annemarie van Doorn and Annexum’s own Inge Kortekaas, is
to see things to believe in them. What we focus on grows.” Their
developing indicators to make social value financially transparent.
approach is authentic, fresh and video-focussed.
“Annexum spent years achieving impact on the E of ESG. Our
A few months ago, The Green Times launched “The Sound of
carbon reduction programmes enable us to effectively influence
Progress,” partnering with over 80 organizations. Within weeks,
the Environmental component, and this has become a core
they reached over 45 million people.
business. Now we’re moving on to the S component, to prove how social and financial returns can go hand in hand - from sustainable
“The new economy isn’t theoretical. It’s happening right now.
finance to purposeful finance.”
Our job is to make sure people see it.” 45
Women Who Lead Special
WHERE BUSINESS FEELS PERSONAL AT THE ZUIDAS
Meet Fleur, Corporate Sales Manager at Element Amsterdam Hotel Fleur is Corporate Sales Manager at Element Amsterdam
under Papa’s Houses, her role goes beyond a single job description.
Hotel, part of Clay Hospitality, and works daily at the
“I’m involved in many different aspects of the business. No two
intersection of hospitality and business on the Zuidas.
days are the same, and that’s exactly what I love about it.”
Element Amsterdam Hotel is a sustainable brand within Marriott. With an international background and a strong focus
One Portfolio, Endless Possibilities
on relationship management, she supports companies in
Clay Hospitality offers companies a fully integrated approach.
creating meaningful and sustainable connections within one
“We can completely unburden businesses when it comes to hotel
of Amsterdam’s most dynamic business districts.
stays, meetings, and events,” Fleur says. Element Amsterdam Hotel features 160 sustainable rooms with kitchens and
A path shaped by international experience
complimentary breakfast, ideal for both short and long stays.
“I’m 23 years old and originally from Hengelo,” she says. “During
“Located in the Gelderlandplein Shopping Mall and within walking
my studies in Creative Business in Enschede, I developed a strong
distance of the Zuidas.” In addition, Papa’s Loft House and Papa’s
interest in exploring new environments and cultures.” This curiosity
Beach House provide inspiring venues for meetings, large events,
led her to Amsterdam and Copenhagen, followed by a career in
networking drinks, and celebrations.
marketing and extensive travel across Australia, New Zealand, and Indonesia. “These experiences shaped my professional outlook
Looking Ahead
and strengthened my interest in working with people.” Today,
While 2026 will be a challenging year for hospitality, Fleur remains
Fleur is based in Amsterdam, where she applies her international
optimistic. “We see it as a moment to look ahead strategically.
perspective to building and maintaining long-term business
We’re exploring new opportunities and building towards the next
relationships within the hospitality sector around the Zuidas.
phase of Clay Hospitality. More to come, stay tuned.”
A dynamic role at Element Amsterdam Hotel
“If this sparks your interest, I’d love to connect,” Fleur adds. “At Clay
At Element Amsterdam Hotel, Fleur works as Corporate Sales
Hospitality, everything revolves around bringing people together.”
Manager. “I’m responsible for corporate relationships, strategy development, contract negotiations, and account management,” she explains. Because Element Amsterdam Hotel is part of Clay Hospitality, a family-owned company operating multiple locations 46
Element Amsterdam Hotel Arent Janszoon Ernststraat 577 1082 LD Amsterdam elementamsterdamhotel.nl +31 (0)20 517 5300 sales@elementamsterdamhotel.com
Text: Romy Lange
Women Who Lead Special
SISTERHOOD AS A NEW MOVEMENT IN ZUIDAS Shenin Lebrun
After spending 18 years in various management roles at Nike
can create connections and psychological safety, certainly here
European Headquarters, Shenin Lebrun decided to carve out
in Zuidas, where the pace and pressures are high.”
her own path and founded Hustle & Heart Consultancy. From her office at Hoff Amsterdam, she draws on her international
Is there a transformation story from your
business experience to advise organisations on how to
Thrive Leadership program that you can share?
help female talent thrive in the workplace. Sisterhood,
“In one cohort, a participant discovered that she bore the same
psychological safety and human leadership are common
responsibilities as her peers, but without the title or salary. Once
threads running through all her work.
she recognised her own worth and initiated that conversation, she got both. Another participant was finally able to voice her
You were at Nike for 18 years.
global ambitions and now she’s moving to her company’s global
What made you decide to start your own business?
headquarters in Milan.”
“As I neared forty, I started to wonder: is this it, or do I want to have more impact? My father’s death planted the seed that led me
How do your programma’s help organisations?
to contemplate the second half of my life, ultimately deciding to
“The core is that it creates a culture of belonging: people feel
leave Nike and launch Hustle & Heart Consultancy.”
seen, heard and valued. Women’s networks and communities such as the network we set up for PwC Caribbean and
What does ‘Hustle & Heart’ stand for?
EssilorLuxottica provide a safe space in which to share
“Hustle stands for daring to dream big and not giving up. Heart
challenges, support one another and become visible. It’s not
means that everything I do, I do with compassion, humanity and
just about ‘women needing to work on their confidence’
commitment.”
– companies need to adapt their own structures and cultures, too. When you invest in leaders and in community, you get back
You emphasise the importance of sisterhood.
loyal employees, more innovation and organisations where
What does this mean to you?
talented people actually want to stay.”
“Sisterhood isn’t about ‘all holding hands’, but about truly seeing each other, supporting each other and sending the elevator back down to others after you’ve reached the top. We need leaders who
Text: Romy Lange • Photography: Olha Vivcharivska
Hustle & Heart Consultancy www.hustleandheartconsultancy.com team@hustleandheartconsultancy.com
47
ARCHITECTURE
THE PULSE
Architecture
48
Architecture
The Pulse of Amsterdam is a new addition to Zuidas: a striking, future-ready building that effortlessly blends living, working and leisure. Developed by Edge, this urban complex was conceived as a ‘vertical urban quarter’ that is literally and figuratively in tune with the pulse of Amsterdam.
Where working, living
plans facilitating a wide range of working
New urban anchor
and leisure come together
styles, from focused individual work to
With its mix of functions, powerful
The Pulse of Amsterdam consists of a
collaboration and meetings. A standout
architectural presence and ambitious
slender office tower alongside residential
feature of the architecture is the rooftop
sustainability targets, The Pulse of
homes, plus a lively ground floor
forest. This green oasis high above the city
Amsterdam has positioned itself as a new
accomodating a cinema, restaurant, bar
supports biodiversity and water retention
urban anchor in Zuidas. It demonstrates
and other public amenities. This rich mix
while offering tenants and visitors a
how contemporary architecture can help
makes the building not merely a place
unique spot to enjoy, with sweeping views
shape a healthier, more inclusive and
of work but a setting where all sorts of
over Amsterdam.
more dynamic urban environment—one in
users cross paths throughout the day. The
tune with the pulse of Amsterdam.
architecture reinforces this feeling, with
Sustainability as a
open sightlines, welcoming entrances and
fully integrated principle
a public route that traverses the building.
With sustainability deeply embedded in the design, The Pulse of Amsterdam
Building designed for people and place
has earned top ratings for future-proof
Building developer Edge’s concept rests
construction, including BREEAM-NL
on four pillars: wellbeing, sustainability,
Outstanding, WELL Platinum, and
design, and technology. These principles
Paris Proof. Materials and construction
are articulated in the clean façade
methods were selected for circularity,
composition, expansive glazing that
yielding a circularity index of 8.0 and a
floods interiors with daylight and creates
Net Carbon Zero ambition. This makes
a visual connection with the exterior, as
the building not only energy-efficient
well as refined detailing and a clever floor
but also designed for long-term,
layout. The office levels have flexible floor
adaptable use.
Text: Romy lange • Photography: Marcel Steinbach, Ronald Tilleman & Marcel van der Burg
49
Sustainability
SUSTAINABILITY AWARD
Meet the winners of the 2025 Zuidas Sustainability Award During a festive award ceremony hosted at DLA Piper, six Zuidasbased businesses, organisations and institutions were singled out for their projects contributing to area sustainability. Our independent judging panel of Yvette Watson, Maurits Groen, Ruth Jansen, Victor Nieuwenhuizen and Margreet Van Gastel selected the winners in each category. District councillor for sustainability Rocco Piers also presented an award.
THESE ARE THE WINNERS:
GENERAL / CLIMATE
CIRCULARITY & WASTE
BUILDINGS
Compass Group Nederland
Vrije Universiteit Amsterdam
NUDUS
& ISS Nederland
Circular demolition of W&N Building
Matrix Innovation Center
Regenerative fresh produce at Bidfood
More than 90 per cent of materials from
This innovative building will be a
A regenerative food chain: fruit and
the W&N Building’s demolition are reused
sustainable multilab for startups, pairing
vegetables that are not only sustainably
or recycled to a high standard, showcasing
biobased materials with smart energy
purchased but also actively boost soil
circular construction in practice.
management to set a new standard for
regeneration and biodiversity. 50
sustainable laboratory and office design.
Sustainability
More than awards In addition to the award ceremony, the programme featured a varied line-up:
♻ SwapShare, conceived by Elif Algu,
organised a colourful pre-event swap fair.
♻ Interior designer Casper Schwarz
shared a look at the Strawinskyhuis
renovation process.
♻ Hannah Hendrikx of De Gezonde Stad presented a wonderful film about the
PUBLIC CHOICE AWARD
SOCIETY & ECONOMICS
‘Birthday Forest’ and detailed the trees’
Reflower, artificial flower subscription
RAI Amsterdam
destination and plans for a permanent
Sustainable artificial flowers
Donation Room
mobile urban forest.
Garnering 300 of the more than 2,400
A place where materials, decorative
votes, Reflower won the public’s heart.
elements and furnishings from past
Their subscription for reusable flowers
events go to get a second life, thus
keeps carbon emissions and waste low and
addressing both waste and social
homes and offices blooming all year long.
inequality.
♻ Eline Kik shed light on Green Business Club Zuidas and Hello Zuidas’ sustainable ambitions.
♻ Isice Michels, founder of SIES-Upcycled, showed her fabulous jackets and talked about the mission driving her fashion brand, all proceeds of which support a project for girls in Africa.
♻ Joyce Lemmens presented the judges
with lovely gifts from NoWa as a token of appreciation for their hard work.
The Zuidas Sustainability Award is a joint initiative of Hello Zuidas, Green Business Club Zuidas and the City of Amsterdam/ Amsterdam Zuidas to highlight sustainable innovations in Zuidas. Until next year! Do you have any questions about the Zuidas Sustainability Award or would you like to WATER & GREENERY PUBLIC SPACE
ENERGY, MOBILITY & LOGISTICS
enter next year? Get in touch with Gordana
Stichting Lievegoed
Groenland Energie
Todorovic, Zuidas Sustainability Award
Joristuin garden
Smart Battery Systems
coordinator, at news@hellozuidas.com
A green gathering place where nature,
Groenland Energie’s flexible energy
caregiving and community come together.
storage helps companies reduce peak
Scan the QR code to
The peaceful garden fosters biodiversity
load and relieve grid pressure.
see this year’s winners and
and connection in the heart of the city.
the full list of submissions: zuidasduurzaam.nl/edities/editie-2025
Text: Gordana Todorovic • Photography: Roxanne Wilm
51
Living
BUILDING ZUDO a new village neighbourhood for Zuidas
The social and economic benefits which arise from transforming spaces in
There will be plenty of shops, plus cultural
our towns and cities are well versed. But it’s integral that we invest not just in
and public amenities, office space, and
buildings, but in places which can grow and evolve within a city and serve the
crucially for a site that had been effectively
people who live and work there.
fenced off to local people for a number of years, large areas of open public space,
Enter: Zudo.
focused design, introducing human-scale
with green areas, accessible roof gardens,
The name Zudo comes from ‘zuid’ and
environments that are simpler to navigate,
and thousands of new plants and trees.
‘dorp’ (Dutch for South and Village). This is
and introducing climate-resilient solutions
a neighbourhood which is set to turn the
which will evolve with future generations
There will be a village square, hosting
previously enclosed headquarters of ABN
of the city.
year-round events, while a ‘straatje’
AMRO into a new village district for the people of Zuidas.
strategy will deliver a network of new Located opposite Zuid railway station,
neighbourhood streets.
Zudo is envisioned as a busy and inclusive The plans create a community for Zuidas
community. The masterplan includes
Vital to the planning success of Zudo have
with a DNA that mixes public and private
approximately 300 homes, office space
been the contributions and feedback of local
spaces. We are prioritising community-
and a combination of commercial spaces.
people and businesses. The masterplan
52
Living
The launch of Zudo at the end of 2025
a more open, green heart of Zuidas.
marked the end of a three-year period
Transforming what formerly felt like
of consultation between Victory Group,
a fortress into a new public forum,
local development partner LMTD, and
connecting people and strengthening the
has been years in the making, and the close
the Municipality of Amsterdam, following
city’s livability, community, and wellbeing.
collaboration with local groups and interests
Victory Group’s acquisition of the site from
has revealed a shared and bold ambition,
ABN AMRO in December 2021.
one which we aim to fulfil.
Zudo combines careful planning, bold ambition, innovative design, and bringing
But in some ways, we’re just getting
local people and businesses with us on
Zudo’s balanced mix of homes, public
started. The process to adjust the
the journey. Victory Group is proud to
amenities and workspace has been
Omgevingsplan is ongoing, and together
have been an investor in projects across
designed with sustainability and
with the Amsterdam authorities we
Amsterdam since 2013, and we look
long-term value in mind. Conscious
welcome local residents to upcoming
forward to contributing to the next chapter
transport options will be encouraged
participation events where they can share
of Zuidas by creating a neighbourhood
by the creation of the plans include
their thoughts on this new village for
which is open, green and connected, and
what is expected to be one of the
Zuidas.
which serves those living in the surrounding
Netherlands’ largest privately-owned
community and beyond.
bicycle parking facilities, along with
We want to open up what was previously
moves to reduce car parking spaces to
a series of boundaries, and aims to
support sustainable travel.
transform a once isolated complex into
Join the Village Newsletter and be the first to hear more about Zudo www.zudo.amsterdam
53
Safety & Security AI Special
SAFETY & SECURITY SESSION ON AI On 25 November, the Safety & Security Network met for a special session on artificial intelligence, hosted at Philips’ new headquarters in Zuidas. The enthusiasm of everyone present made it an inspiring afternoon packed with knowledge, innovation and valuable connections. As well as a unique behind-the-scenes look at Philips’ new premises, the programme featured a number of experts who took us inside the world of AI and safety. There was also an update on the deployment of the Amsterdam-Amstelland Fire Service’s innovative firefighting robot, offering a glimpse into the future of tackling complex fires in underground car parks. To learn more about the Safety & Security Network, please contact: Elisa Schouten (elisa.schouten@hellozuidas.com) Project Manager, Public Space & Safety Chairperson, Safety & Security Network
54
Safety & Security AI Special
Firefighting robots: innovative fire safety for underground car parks Safety in a changing environment
Electric vehicles:
Partnering for safety
Our mobility is changing at high speed.
added risks and new needs
A range of partners have already
More and more parking facilities in
Traffic in the Netherlands is electrifying
committed to this effort, including the
Amsterdam, including in Zuidas, are
and risks are changing as a result. When
City of Amsterdam, Ziggo Dome, AFAS
filling with EVs and modern charging
EV batteries catch fire, they can cause
Live, Johan Cruijff Arena, CBRE Investment
technologies. While consistent with the
extremely intense, prolonged and
Fund (WTC), Q-park, RAI Amsterdam, ING
district’s sustainability ambitions, this
persistent fires. Traditional fire prevention
and of course Hello Zuidas. We are keen
also creates new safety challenges. The
tools and extinguishing methods may not
to expand this network. After all, safety is
Amsterdam-Amstelland Fire Service is
be effective in such situations. Innovative
everyone’s responsibility.
currently testing the use of robots to fight
solutions are needed to guarantee
complex fires in underground car parks.
safety without causing undue danger to
Why should your
Hello Zuidas is actively contributing to
firefighters at work.
organisation get involved?
this development, because we know that
Benefits for you:
a safe and resilient living and working
Firefighting robots:
environment requires a collective effort.
fire brigade of the future The deployment of unmanned ground
✓ Ready-to-use techniques for damage mitigation ✓ Optimised deployment thanks
Underground fires
vehicles can make the difference between
are serious business
a brief blaze and a lengthy and expensive
car park assessments
Fires in tunnels and covered car parks
calamity. Firefighting robots can operate
✓ Lower risk of lengthy
are among the highest-risk jobs for
even in extreme heat in spaces where
firefighters. Limited access, narrow
human thresholds would be far exceeded.
passages and rapid accumulation of
They ensure:
smoke and heat make the work difficult,
• Greater safety for firefighters
and the hazards are only increasing. In
• Faster and more effective
recent years there have been multiple incidents requiring suspension of fire extinguishing operations when conditions
deployment in complex incidents • Lower risk of major damage to buildings and infrastructure
became too extreme. Underground
post-incident closures ✓ Innovation powered by joint development Join us: invest in safety If your organisation operates or depends on underground car parks or infrastructure, we sincerely encourage you to join this partnership. Together, we can
structures often sustain significant
Public and private partners have therefore
damage in such instances, leading to
launched an initiative to develop a
the extended closure of car parks, with
specialised firefighting squad with the aim
significant knock-on effects on local
of using and testing innovative technologies
businesses.
at maximum-risk sites, including in Zuidas.
Text: Elisa Schouten • Photography: Roxanne Wilm
to on-site testing and individual
ensure Zuidas is ready for the future! Interest or questions? Get in touch with Harmen van Schaik Partner, Resilient Infrastructure & Asset Management TwynstraGudde +31 (0) 62 286 64 30 hsc@tg.nl
55
Finance
FINANCE
ZUIDAS RANKS HIGH AMONG BEST ‘GLOBAL BUSINESS DISTRICTS’ Zuidas is one of the world’s best business districts. Looking at Europe alone, Zuidas
Complete city district
ranks fourth, after Paris, London and Frankfurt. Zuidas achieves high scores for its
However, there are some areas for
state-of-the-art offices, good public transport and focus on housing and amenities.
improvement. This basically refers to the need for Zuidas to continue on
This is according to The global business
Demand for premium and sustainable
its charted course towards becoming
districts attractiveness report 2025,
office accommodation is increasing
a complete city district. One of
published by the Urban Land Institute
worldwide. This trend is especially
the greatest threats is the lack of
(ULI) and EY. It compares 30 global
beneficial for Zuidas because it already
affordable housing. This makes it more
business districts in terms of such
has so much high-quality real estate.
difficult to retain talent. Speeding up
aspects as attractiveness to talent, real
Another key asset is the outstanding
(affordable) housebuilding is seen
estate, innovation, macroeconomic
transport infrastructure, especially
as a crucial imperative. Continued
factors and sustainability. Worldwide,
the public transport hub Amsterdam
investment in sustainable office
Zuidas ranks 12th.
Zuid, currently the subject of major
accommodation is regarded as being
investment as part of the Zuidasdok
equally important, including when it
‘Magnetic neighborhoods’
project. The report also praises the mix of
comes to redevelopments. There is also
Zuidas performs particularly well when
employment, housing and recreation: the
a continuous need to focus on added
it comes to proximity to clients and
combination of vibrancy and amenities
dynamism in the district. Zuidas can
markets. Amsterdam is seen as a gateway
helps to retain talent and businesses.
continue to deserve its place among the
to international markets, with Schiphol
ULI and EY refer to business districts
world’s best if it develops into a fully-
as its main trump card. Zuidas also excels
that have these qualities as ‘magnetic
fledged, inclusive and innovative urban
in terms of state-of-the-art real estate.
neighbourhoods’.
social district.
56
Source: www.zuidas.nl • Photography: Jan Vonk
Business In The Spotlight
Business-Secure B.V.
SPEED AND TALENT POWER TOP-TIER SERVICE With more than 15 years’ experience in security and facilities services, Brian Schleich recently decided to strike out on his own. His company, Business-Secure B.V., brings professional security, reception, cleaning, facilities support and handyman services together in a single, integrated solution. “Organisations want to be fully supported,” he explains. “They want a single point of contact that’s fast, clear and
Brian Schleich
always available to handle everything.” Pragmatic, flexible and results-driven
mentioning one employee who advanced
and Rotterdam, where many universities
Brian began his career in office buildings
from receptionist to office manager. “For
are located, in order to create even more
across the metropolitan area, where
me, that’s proof that this approach works.”
opportunities for students.”
“People know me, know how I work and know that they can always count on me.”
Quality and continuity in growth
he developed a keen sense of what organisations really need: reliability and consistent quality. “My approach is pragmatic and results-driven. Any issue that comes up, we solve straight away.
Looking ahead, Brian is exploring further expansion opportunities, including establishing his own payroll division to
Clients appreciate an immediate response
Focus on greater Amsterdam and Zuidas
support long-term partnerships with
and that’s exactly what we offer.”
Business-Secure focuses on high-end
talented professionals. “Organisations
locations in the Amsterdam metropolitan
need to be able to rely on their teams,
Investing in students
area, including the Zuidas and Arena
and I want to be the partner that provides
and young professionals
districts. Brian has an extensive network
that stability,” he explains. “Ultimately,
Investing in talent is key to Brian’s
that he is actively deploying for his company
Business-Secure is about delivering
business philosophy, and Business-
during this growth phase. Branding,
service at the highest level. Reliable,
Secure makes a point of working with
acquisition and a new office in Zuidas are
flexible, and tailored to each client.
students and young professionals. “I
all part of that. “Visibility is crucial. People
Anyone who wants to grow deserves full
want to give them opportunities to
know me, know how I work and know that
support, and that’s where I come in.”
successfully combine study and work.
they can always count on me. In the future,
They gain relevant work experience and
we also plan to establish a presence in
many progress to new roles,” he says,
cities such as The Hague, Utrecht, Leiden,
Text: Romy Lange • Photography: Roxanne Wilm
Business-Secure B.V. 085 800 2204 info@business-secure.nl www.business-secure.nl
57
Mobility & Travel
MOBILITY & TRAVEL
INNOVATIVE MOBILITY IN ZUIDAS: HOW IDEAS ARE TAKING SHAPE IN PRACTICE Sustainable mobility and logistics are taking ever more tangible shape in Zuidas. The recent presentation of the Zuidas Sustainability Award highlighted projects illustrating how various organisations are helping to make Zuidas more sustainable. The award also showcased mobility projects demonstrating how smart logistics and innovative solutions can improve access to Zuidas: from Bundel.it’s reverse logistics to consolidated deliveries by ISS and City Hub and new mobility hubs such as E-lympic.
58
Mobility & Travel
CO₂ Circular mobility for reverse logistics
rush hour. Digital monitoring keeps
every one of these projects proves
Bundel.it is trialling an innovative circular
track of actual CO₂ savings. The initiative
that the desire to become more
logistics model that consolidates daily
also promotes circular solutions and
sustainable is truly alive. That only
deliveries with structured electronic
social employment opportunities, for
gives us as a team even more energy
waste return flows. Their professional
example via the collection, cleaning and
to continue building together toward
collection, recycling and reuse scheme
redistribution of reusable cups. The more
a future-proof city. Congratulations to
prevents valuable materials from being left
organisations sign up, the more visible the
the winners!”
to gather dust or binned. The pilot is using
shared effects will be.
electric vehicles, smart route planning
These projects show that sustainable
and certified recyclers. Preliminary
New sustainable charging station in Zuidas
mobility is swiftly progressing from
results indicate a reduction in transport
E-lympic is a new mobility hub opening
an ambition for Zuidas to a tangible
movements.
soon outside the Olympic Stadium. The
part of everyday practice. Reverse
project brings rapid charging stations and
logistics, consolidated deliveries and
“Making an impact is easier than people
shared electric transport together with a
new energy and sharing concepts
think. We’re able to reduce the number of
living lab to test new mobility solutions in
are all illustrating how mobility
delivery vans in Zuidas by eighty per cent
practice. A battery storage system retains
can be done differently: with fewer
by consolidating orders with other offices
solar energy temporarily to take pressure
emissions, less congestion and
in a building. Our e-waste reverse logistics
off the grid. The hub’s design is circular
more efficient local movements. The
pilot is killing two birds with one stone.”
and moveable and incorporates space
effects on daily traffic and area access
Bundel.it
for urban nature. E-lympic is replacing
are gradually becoming visible and
the old filling station at this site and will
providing insight into possible ways
Smarter building-based
serve a broader purpose as an interactive
to develop urban mobility here going
coordinated deliveries
hub for knowledge sharing, collaboration
forward. These projects are therefore
ISS and City Hub have consolidated
and initiatives to make shared mobility
helping to model how practical
deliveries to companies in the ITO
accessible to multiple target groups.
solutions can help power a broader
building, bringing delivery frequency
transition towards smarter, more
down to one fixed day per week. The
On behalf of the E-lympic project team:
upshot is quieter mail rooms, fewer
“It was tremendously inspiring to
transport movements around Zuidas,
experience the innovative strength and
and a fully electric fleet operating outside
passion of the other nominees. Each and
Text: Ilana Schmidt
sustainable transport in Zuidas.
59
Legal
60
Dinesh Kanhai
Legal
LEGAL
“Inclusion shouldn’t be a project, but the norm” Dinesh Kanhai is a lawyer specialised in leasing law at Lexence, where he advises and
activities. At Lexence, he is active on the
litigates in complex matters involving leases. In addition to his legal work, Dinesh
D&I committee, which contributes input
also advocates for diversity and inclusion (D&I) in the sector. Not to meet quotas, he
on policy, awareness and visibility. The
says, but because D&I strengthens the quality and humanity of the profession.
law firm also organises activities and events around diverse cultural and social
Listen, acknowledge, learn
Small steps, big impact
themes. “It’s about making space for one
“To me, D&I is about being receptive
According to Dinesh, firms don’t need
another, which makes a firm stronger.” In
to other perspectives, listening and a
to overhaul their entire culture to be
addition, Dinesh is involved with Stichting
willingness to learn from each other.
more inclusive. “Start small. Talk to your
Forward, an organisation focused on the
You don’t have to adopt someone else’s
colleagues. Ask how they feel about the
acceptance, recognition and visibility
viewpoint, but it does broaden your
working environment. If necessary, bring
of LGBTQ+ people in the legal sector.
outlook and deepen your knowledge.
in an outsider to uncover blind spots.”
Forward offers a network, hosts events
When people feel free to be themselves,
He knows from personal experience
and calls attention to issues that are
they are more comfortable in their own
that shining a spotlight on different
underexposed. From conversion therapy
skin and perform at their best.” Logical
cultures and holidays can help people
and multi-parent families to legislation on
as that sounds, he says that it’s not yet
connect more easily. “Honouring Diwali
the Caribbean islands, Forward creates
the norm in practice. “Steps are being
and Ramadan, alongside Christmas for
space for dialogue and progress.
taken, but structural changes around
example, is a natural conversation starter.
recruitment, professional advancement
As well as learning about someone else’s
Towards the norm
and office culture often aren’t embedded
culture, you also get to know that person
Asked what’s most important right now,
in the sector yet. Firms still need to work
themselves, and that’s worth a lot.”
Dinesh answers: “That D&I is no longer a
on developing policy and creating a culture where everyone feels heard.”
separate project but a normal part of how The power of a bicultural background
firms operate and their decision-making
“As someone from a bicultural
processes. If people aren’t applying
Wasted talent
background and an LGBTQ+ lawyer, I
for jobs, don’t feel welcome or can’t
Inclusion isn’t solely a moral issue, Dinesh
know how important it is to be accepted.
advance at a firm, we have to examine
points out, but also about nurturing
Starting out, I didn’t see many people
why that is. Ultimately, it’ about shaping
talent. “It’s a shame when people call it
speaking out as I do. Fortunately, that’s
an environment where everyone feels
quits because they don’t feel comfortable
changing. I’m very gratified if my presence
acknowledged and where talent can
at a firm – not only for that individual,
or efforts can contribute.”
flourish.”
individuals who don’t fit the conventional
Lexence and Stichting Forward
His closing message is simple and to the
pattern are unwittingly disadvantaged.
While Dinesh doesn’t deal directly with
point: “Just imagine what it’s like to be
Everybody deserves equal opportunities,
D&I in his day-to-day legal practice,
‘different’. Surely you’d want people to
regardless of background or identity.”
it plays a significant role in his other
acknowledge you, too?”
but for the firm as a whole. Certainly if
Text: Ruby van Oers • Photography: Roxanne Wilm
61
New Members
NEW MEMBERS
AMUNDI Industry: Asset management
Hello Zuidas welcomes the following new members...
Amundi is a leading European asset manager, ranked among the top 10 globally, that offers its 100 million clients a complete range of savings and investment solutions in active and passive management, in traditional or real assets. This offering is enhanced by IT tools and services to cover the entire savings value chain. Amundi currently manages more than €2.3 trillion in assets. The Dutch team is led by Netherlands CEO Martijn Kuipers.
MIMA Number of employees: 15 Industry: Restaurant Mima first opened its doors three years ago. Co-founders MI-chiel and MA-rc came from completely different worlds (Pon and De Nederlandsche Bank) and didn’t know each other yet, but both dreamt of starting an Eastern Mediterranean restaurant. A mutual friend introduced the two budding young entrepreneurs, and a couple of beers later they sealed the deal and quit their jobs. Their successful concept is all about convenience
RAMÓN MOSSEL MAKELAARDIJ
– but without compromising on quality and flavour! A
Number of employees: 16
third location opened in Zuidas last October.
Industry: Real estate agency Ramón Mossel Makelaardij is the all-round real estate agency in Amsterdam
KLEURKEUZE IMAGE CONSULTING
for driven private individuals and professional parties. With a passionate team of experts, we assist all our clients with dedication to the sale, rental or search for their dream home. For professional parties, we use our extensive
Number of employees: 1
local market knowledge to sell and/or rent out existing and new homes
Industry: Image consultancy, training,
under the right circumstances.
coaching, personal styling & branding Kleurkeuze Image Consulting has a clear mission: to help professionals achieve greater business success through colour and style. With more than
THE FAIR HOUSE
20 years of expertise, founder Mirjam Bach offers
Number of employees: 2
workshops, training and presentations that show
Industry: Mobile sustainable meeting
teams and individuals how strategic colour choices
location in Amsterdamse Bos
and a polished appearance strengthen professional
The Fair House is a wooden event
impact. Kleurkeuze also provides tailored style
location with the feel of home in
coaching to guide clients in developing a confident,
Amsterdamse Bos. Surrounded by
authentic business look that supports their goals.
trees, yet less than a ten-minute bike
From corporate workshops to personal coaching,
ride from Zuidas, it’s a forest living
Kleurkeuze helps professionals communicate more
room for events with up to 600 guests.
powerfully, make a stronger first impression and
Our doors are open – make yourself
elevate their personal brand.
at home!
62
New Members
KC LEGAL
BEST CONTACT
Number of employees: 28
Number of employees: 1
Industry: Tax, legal and compliance consultancy
Industry: AV & smart Wi-Fi installation
KC Legal is an internationally-oriented tax and legal firm
For over 15 years, Best Contact has served
supporting organisations operating across borders. It advises
leading brands and businesses with passion
corporates, private-equity investors and high-net-worth clients
and craftsmanship. We work side by side
on the full spectrum of tax strategy, legal structuring, compliance,
with clients, respond effectively to every
transactions and cross-border reporting. With a pragmatic, agile
need and always offer honest, reliable
and zero-bureaucracy approach, KC Legal transforms regulatory
advice. Our strength is understanding
complexity into clear strategic insight that empowers leaders to
people and what they need. With a range
act and scale confidently in their global operations.
of solutions for audio and visual systems, smart Wi-Fi, and loyalty and incentive programmes, we deliver seamless, fully integrated installations. Best Contact: the best products, the best solutions, a guaranteed win-win.
HUSTLE & HEART
ZERO GRAVITY DRONE
Number of employees: 3
Number of employees: 8
Industry: Leadership & talent development | coaching & training
Industry: Drones / B2B drone services
Hustle & Heart Consultancy helps women grow in their careers and
Zero Gravity is a European drone
leadership. We offer workshops, keynotes, leadership tracks and
services provider. Our team of dedicated
community programmes designed to strengthen mindset, visibility
professionals works with ultramodern
and inclusive leadership skills. Our Sisterhood Community creates a
equipment to create drone media for
safe space of empowerment where women can support each other,
original brands and carries out asset
accelerate their development and achieve their ambitions. We are
inspections for trusted companies.
building the new generation of female leaders.
BUSINESS SECURE B.V. Industry: Security, reception services, hosting, handymen, cleaning and facilities management Business-Secure delivers bespoke solutions that help organisations grow. With more than 15 years’ experience in security and facilities coordination, we focus on optimising processes and providing
Leemstar Luxury Canal Cruises
reliable, efficient services. Our offering spans security, reception, cleaning and supporting facilities services, always tailored to the
Number of employees: 10
client. With a pragmatic, results-driven approach, we provide
Industry: Renovated historical boats, floating adventures & dinners
flexible support and consistently high service quality.
Leemstar Luxury Boat Services is an Amsterdam-based cruise company serving private and business groups. Our dedicated team organise cruises on refurbished historic boats, with catering packages optional. Each cruise is tailor-made to suit our customers’ wishes and the occasion. 63
Memo Board
MEMO BOARD HELLO ZUIDAS IN THE WTC: OUR BEST WISHES FOR 2026! The whole team at Hello Zuidas
About a thousand visitors attended a Hanukkah celebration on the Zuidas: “Extra charged due to the Sydney attack”
want to wish you a fantastic 2026! We’re looking forward to a year of meaningful encounters, pleasant gatherings, making connections and successful
About a thousand people turned out in
collaborations. Let’s make
December for a Hanukkah celebration,
it another wonderful year
the annual eight-day “Festival of Lights”,
in Zuidas!
on the Zuidas. Among those present were Rabbi Yanki Jacobs, Mayor Femke
See you soon,
Halsema, and Australian Ambassador
Hello Zuidas Team
Greg French. During the gathering, attention was also paid to the attack on
PREPARATION FOR TEST TUNNEL WALLS NEAR THE COURT
city of Sydney yesterday, in which sixteen people were killed. “It makes it extra charged.” A female visitor says to AT5 that she is celebrating Hanukkah for the first time this year. “Because of yesterday’s events in Sydney, I think we need to show
In early 2026, construction methods for the walls of the A10 South tunnel will be
that we are not afraid as a community. The
tested. This will take place close to the location where the tunnel will be built,
more people there are, the stronger the
in this case between the Court and Buitenveldert Cemetery. In preparation,
sense of solidarity.”
approximately 35 trees will be felled here. At the construction site on Fred.
Source: AT5
Roeskestraat, between the Amsterdam Court and Buitenveldert Cemetery, research has recently been carried out into the use of anchor piles as a foundation for the future A10 South tunnel. In early 2026, a similar study will be conducted for the tunnel walls. On site, walls will be installed into the ground using different methods, and information will be collected for the design. Source: zuidas.nl
64
a Hanukkah celebration in the Australian
Memo Board
Eefje Voogd Makelaardij at new location After almost twenty years at their old location, Eefje Voogd Makelaardij, part of CBRE, is moving to new premises at De Boelelaan 7 in Amsterdam, opening its doors on 5 January 2026. The modern, light-filled office accommodates the real estate agency’s growth but is still near Zuidas, where it has operated for decades. The move is an intermediate step towards Eefje Voogd Makelaardij’s permanent relocation to Mahler 1, where it will join CBRE. CBRE advised on the lease.
Hello Zuidas Awayday What’s on the agenda for next year? The Hello Zuidas team came together in the lovely setting of The Fair House in Amsterdamse Bos to stake out our course for 2026 and reflect on our ambitions
Nobu Residences Park Meadows Amsterdam
and aspirations for Zuidas.
The foundation stone of Nobu Residences Park Meadows Amsterdam (opening in 2027) was officially laid on 10 November.
The Fair House’s Jan and Madelon Dolle dished out a delicious
Co-founders Chef Nobu Matsuhisa, Robert De Niro and Meir
lunch and Pieter Haasnoot of Amsterdamse Bos told us more about
Teper made the trip to Amsterdam with CEO Trevor Horwell to
the ins and outs of the park. The rapid development of Zuidas
commemorate the moment. The first stone was laid with pomp
from business centre to vibrant urban quarter raises many issues,
and ceremony, with development company Breevast presiding,
and points on next year’s agenda include: the transformation of
followed by a press briefing and an exclusive sneak preview of the
public spaces, accessibility, area vibrancy, sustainability, safety and
Nobu Amsterdam restaurant. The day wrapped up with a canal
building up our community of 330+ members.
cruise and intimate dinner in the Rijksmuseum. 65
Meet the...
Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.
MEET THE...
EXPERIENCED REAL ESTATE AGENT With twenty years’ experience in Amsterdam’s property market, registered real estate agent and appraiser Tamara Cnossen knows the business inside out. Her job at Ramón Mossel Makelaardij revolves around property sales and purchases, letting, appraisals and, above all, advising
Tamara Cnossen
people through a momentous phase in their lives. Two decades of passion for property
very aware of how big and important
professionalism. “People want to be
After more than twenty years in real
this step is for my clients, and that
helped by the best, whether that’s a
estate, Tamara still thinks hers is the
responsibility is something I take very
man or a woman doesn’t matter. That’s
best job around. The variation between
seriously.”
how it has worked for me for over twenty
purchasing, sales, leasing and appraisals guarantees no days are the same.
years, and it’s still how I experience the A woman in the property world
property market today.”
Though she is modest about her Commercial and legal
achievements, Tamara knows her
Energised by clients and colleagues
insight plus people skills
communication style has an impact.
Tamara says satisfied clients and her
“I love the mix of commercial and legal
“Clients appreciate that I listen to them
close-knit team are what keeps her
work, but it’s the human side that
and look out for things they might not be
motivated. “I’m energised by a perfect
matters most in the end. You really need
articulating, which just feels natural to me.
purchase or a great sale price, of course
to be able to relate to clients. I almost
It’s not about being a man or a woman,
and the strong sense of teamwork with
feel like a psychologist sometimes,”
really, but about integrity and taking an
the people I’ve worked with for years also
she jokes. Buying or selling a home is a
interest.”
makes every day enjoyable.”
supports and advises clients throughout
Equal opportunities in the sector
With her experience, empathetic
the entire process. “I guide clients in
Tamara says Amsterdam rates high on
approach and passion for what she does,
finding a suitable home – one of the
this front. For her, equal opportunities
Tamara is a warm personality in the
most essential primary needs in life. I’m
in the sector are a natural result of
Amsterdam property sector.
momentous step, after all, and Tamara
66
Text: Ruby van Oers
MEMBERS
01. 1530 Real Estate 02. ABN AMRO 03. Accendium 04. Accenture 05. Acquire 06. À Deauville 07. ACE + Company 08. Adagio Amsterdam City South 09. Adhoc Horecamakelaars 10. AFC 11. AkzoNobel 12. Albert Heijn 13. Albert Heijn Parnassusweg 14. amsterdam inbusiness 15. Amsterdam UMC 16. Amsterdam Eet 17. Amsterdamse Bos 18. Amunidi 19. Arcadis 20. Arnold & Siedsma 21. Art of Hospitality 22. ARTZUID 23. ASR Dutch Mobility Office Fund 24. Asunaro Holland Interplan 25. Atrium Amsterdam 26. Avenue Services 27. Avis Budget Autoverhuur 28. Awa Prenilla 29. Axpo Solutions AG 30. BACK FOOD 31. Bagels & Beans 32. Baker McKenzie 33. Bar Boele 34. BarentsKrans 35. Bar Restaurant Lucy 36. Bar Valdi 37. Being Development 38. Best Contact 39. Betaalvereniging Nederland 40. Bluey’s Coffee & Kitchen 41. BNP Parisbas Real Estate 42. Boeren van Amstel 43. Bolenius 44. Boontje Advocaten 45. Borgen Tax 46. Bouwens& 47. Bouwinvest 48. Boyden Global Executive Search 49. BPD 50. Breevast 51. BREIKERS 52. Bright Digital 53. Broersma Nieuwbouw 54. Bruinsma Natuurlijk 55. Building Connect 56. Bundel.it 57. Business Secure 58. Café Sien 59. Cboe Clear Europe N.V. 60. CBRE B.V. 61. Changing Dishes 62. Cinema The Pulse 63. CIRFOOD 64. Clubsportive 65. CMS 66. Coffee & Coconuts
JANUARY 2026
67. Cognito 133. Heeren Makelaars 199. Nijvest B.V. 68. Commonwealth Bank of Australia (Europe) 134. Heidrick & Struggles 200. nlmtd 69. Co-Office 135. Het Zwarte Fietsenplan 201. Norton Rose Fulbright 70. Corporate Housing Factory 136. HOFF Amsterdam 202. Novotel Amsterdam City 71. Corporate Sport Events 137. Hotel & Wellness Zuiver 203. NS Stations 72. Cosmo Hairstyling Zuidas 138. Hourglass 204. Okta 73. Crossover (AM) 139. House of Sports 205. Oliver’s 74. Crowne Plaza A’dam South 140. Houthoff 206. Olympisch Stadion 75. Customized Media 141. Htel Serviced Apartments 207. ONE-Dyas B.V. 76. D&B The Facility Group 142. Hustle & Heart community consultancy 208. Onemeeting.com 77. DE CLERCQ BOUW 143. HVK Stevens 209. Optiver 78. De Hypotheker 144. IEF Real Estate 210. ORAM 79. De Japanner 145. IMA 211. Oranje Energie 80. Deloitte 146. Impact Institute 212. Ox & Bucks 81. De Kredieter 147. InAmsterdam 213. PAN Amsterdam 82. De Pizzabakkers | Zuidas 148. Infusion Clinics 214. Pancakes Amsterdam 83. De Thomas 149. Innside by Melia 215. Papa’s Loft House 84. Dentons 150. In2Matrix 216. Parella 85. Dickys Grand Cafe 151. Issos 217. Partou Kinderopvang 86. Dils 152. Jeroen 020 Training/Coaching 218. Peak Development 87. Ditt Officemakers 153. Kaakchirurgie Zuidas 219. Philips 88. DLA Piper 154. KC Legal 220. Pleo 89. Doctor Feelgood 155. Kleurkeuze Image Consulting 221. Poké Perfect 90. Doppio Espresso Amsterdam Zuidas 156. KNAP Makelaardij 222. Premier Suites Plus Amsterdam 91. Drop Mobility 157. König + Neurath (Nederland) A.G. 223. Projectorganisatie OVAH 92. Dynamic Energy Trading 158. Kraft Heinz 224. Projectorganisatie Zuidasdok 93. Ebbinge 159. KRNWTR+ 225. Provast 94. Eden McCallum 160. Lapeek 226. Q-Park Nederland 95. Edge 161. Lazzoni 227. Quades 96. Eefje Voogd Makelaardij 162. Leafcloud 228. RAI Amsterdam 97. Element Amsterdam 163. Lebkov 229. Ramón Mossel Makelaardij 98. Enterprise Netherlands 164. Leemstar 230. Regus 99. EMA (European Medicines Agency) 165. Leger des Heils 231. Renessence 100. Expat Center 166. Le Grand George 232. Restaurant De Bosbaan 101. EY 167. Lexence 233. Restaurant Het Bosch 102. Fam. Advocaten 168. Lieven de Key 234. Restaurant Showw 103. Ferilli’s Specialità UpTown 169. Limon 235. RGA International Reinsurance 104. Financial Offices 170. Lindenhoff 236. Rialto VU 105. Firebird Bar WTC 171. LMT Development 237. Rivers 106. First Real Estate 172. Lockerpoint 238. Rob Peetoom 107. Flagship Amsterdam 173. Loyens & Loeff 239. Robert Clinics 108. Flexform Amsterdam 174. Luke Recruitment 240. Robert Walters 109. FLOW Real Estate 175. Lunshof Makelaardij 241. Roland Berger 110. FLOX Flowers 176. Lyon Office Support 242. Rosarium 111. Fornet International B.V. 177. Maarsen Groep Beheer B.V. 243. Rosso Pizza Bar 112. FOR YOU 178. Maarten van Bokhoven – Stijl & Vorm 244. Russell Investments 113. Frans Otten Stadion 179. Magazine-Masters.nl 245. Russell Reynolds Associates 114. Freshfields Bruckhaus Deringer 180. Manhattan Bar 246. Sabic 115. Fris Makelaars 181. Market 33 247. Salsa Shop 116. Frits Friday 182. Matrix Innovation Centers 248. Salsa Zuidas 117. FSB Beveiliging 183. MBO College Zuid 249. Savills Amsterdam 118. Gelderlandplein 184. Miele X 250. Securitas 119. G&S& 185. Mima Fresh Mediterranian 251. Selva 120. Gerrit Rietveld Academie 186. Molteni&C|Dada Amsterdam Flagship Store 252. Shinyu Body & Mind 121. Goede Doelen Loterijen 187. Move Amsterdam 253. Simmons & Simmons LLP 122. Grand Café LIVING 188. Multicopy Amsterdam Centrum 254. Sixt 123. Grand Café Mahler 189. MyoReset 255. Sonora 124. Grand Prix Copyrette Printing & Design 190. MyWheels 256. SOS Kinderdorpen 125. Greenberg Nielsen 191. NatWest Markets 257. Soupenzo 126. Greenberg Traurig 192. NDI ICT Solutions 258. Specialists in Security 127. Green Business Club Zuidas 193. Nederlandse Ver. van Banken 259. STACH 128. Greenwheels 194. Nedstede Real Estate 260. Stadsdeel Zuid 129. Gustavino 195. NewGround Law 261. Stibbe 130. GVB 196. NH Amsterdam Zuid 262. Stichting Jorisvrienden 131. Hartwig Proxy 197. nhow Amsterdam RAI 263. Stichting Open The Doors 132. Hasta La Vista Baby 198. Nicolaas Lyceum 264. Strand Zuid
COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.
Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2026 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing. Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.
Editor-in-chief Art Director Translation Final Editor Printed by Frequency
265. Student Experience 266. Studiomeiboom 267. Summertime 268. Sushito Zuidas 269. SV RAP 270. Symphony’s 271. Taalcentrum - VU 272. Tax Consultants International 273. Taylor Wessing 274. Taxicentrale Amsterdam (TCA) 275. The All Out 276. The Boston Consulting Group 277. The Breakfast Club 278. The CubeHouse 279. The Fair House 280. The July Twenty Eight 281. The School for Moral Ambition 282. The Sharing Group 283. The Swingers Club 284. The Upside Down Amsterdam 285. Tierra 286. TopBrewer 287. Topsport Amsterdam 288. Trainmore 289. Tribes 290. TWENTYSIX 291. Usespace 292. Urban Gym Group 293. Urban Salad 294. Use/Space 295. Van der Valk Hotel Amsterdam Zuidas 296. Van Lanschot Kempen 297. Vascobelo 298. VEBEGO 299. Vermaat Groep 300. Vermaz 301. Vesteda 302. Victory Group 303. Vitam 304. Von Poll Real Estate 305. VondelGym 306. VORM Ontwikkeling 307. Vrije Universiteit Amsterdam 308. VU | Griffioen 309. Wagamama 310. Watersportvereniging De Koenen 311. Wild & The Moon 312. Wineboutique & Spirits 313. Wintertaling 314. WYNE Strategy & Innovation 315. WTC Amsterdam 316. WTCafé De Blauwe Engel 317. XO Optics 318. X2X Worldwide Express 319. YET 320. YouLinq.me 321. Zadelhoff 322. Zero Gravity Drone 323. Zero Zero 324. Zone2Source 325. Zuidas Apotheek 326. Zuidas Art Projects 327. Zuidas gemeente Amsterdam 328. Zuidas Markt 329. Zuidas Publishers 330. ZuidasTravel.nl Magazine Hello Zuidas is issued by
Romy Lange Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik PreVision Six times a year (bi-monthly)
Editors Romy Lange, Ruby van Oers, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Julia van Boven Photography Roxanne Wilm & Davide Heijmans Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt
Thanks to Barbara Baarsma, HATSUNE, Gelderlandplein, Kroonenberg Groep, www.zuidasvacatures.com, Amsterdam Zuidas, Carlo Wijers, Taalcentrum VU, Enterprise, World Trade Center Amsterdam, TopBrewer, Winford Bilingual Primary School, UNITZ, Ceci, Being, Prof. dr. Svetlana Khapova, Kyra Boog, The Lobby Amsterdam, Soap & Soap Clinics, RAI Amsterdam, Edge, Martijn Pasman & Boudewijn Ruitenburg, Mirjam de Blécourt& Danielle Pinedo, Marlène de Jonge & Pauline Bottema, Philips, Francis Das, Fleur Fransen, Element Amsterdam Hotel, Hustle & Heart Consultancy, ZuDo, Business-Secure B.V., Dinesh Kanhai & Tamara Cnossen
Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail to info@zuidaspublishers.nl
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