Smoking chicken transforms simple poultry into juicy, flavourful food, and the key is the rub. A Best chicken rub enhances flavour, forms a tasty bark, and complements smoke. UK favourites balance savoury depth with gentle heat, using salt, sugar, paprika, herbs, and aromatics. Whether homemade or shop-bought, applying the rub correctly and matching it with the right wood smoke elevates smoked chicken from good to exceptional.