Putting Products on the Map
One primary reason retailers consult Paint & Decorating Retailer magazine is its commitment to delivering product trends. Check out these trailblazing products and you may discover the next big thing to differentiate your operation.
Centered on Service
For some retailers, service means offering color consulting, decorating centers, delivery, equipment rental and more. Serve a varied customer base by expanding your definition of service.
Wallcoverings have become the DIYer’s choice to add drama and enhance decor with statement pieces. Tour one retailer’s vintage collections, and find out the latest trends from leading manufacturers.
Industry Profile: Faux Effects
Decorative finishing has become another step in the process for many DIYers. Find out how Faux Effects has made it easy for users of all skill levels to access simple, safe products for a gleaming finish.
PAINT & DECORATING RETAILER
(ISSN 1096-6927): Published monthly except December by the Paint and Decorating Retailers Association, 1401 Triad Center Drive, St. Peters, Missouri, 63376-7353. Phone: 800-737-0107. Subscription price: January through November issues, $49 in U.S., payable in advance. Canada add $24, and foreign countries add $48 to above charges. Single copy $10, except July issue, $25. Periodicals postage paid at St. Peters, Missouri, and additional mailing offices. Postmaster: Send address changes to Paint & Decorating Retailer, 1401 Triad Center Drive, St. Peters, Missouri, 63376-7353. Returns (Canada): Return undeliverable magazines to P.O. Box 2600, Mississauga, Ontario L4T 0A8. PM# 41450540. Copyright © Paint and Decorating Retailers Association, 2019.
Creating Competitive Differences
As I’ve been making my rounds at different industry events recently, one of the most popular topics of discussion seems to be Amazon and how it is impacting the way consumers shop.
There is no doubt Amazon has changed so many things about retail and has had a major impact on many retail segments. However, to this point, the paint and home improvement categories have largely been spared the focus of Amazon’s attention.
This, however, could certainly change in the future as Amazon and other online retailers, such as online paint company clare.com, look at ways to service the home improvement and decor markets.
So, how do independent paint and decorating retailers prepare for this (or any) kind of competition?
The answer, while simple, isn’t always easy. You look for ways to make your business unique.
Simple, right? Well the truth is, it can be incredibly challenging to create a unique retail environment when you offer the same basic products and services that many other retailers offer.
Curating the right mix of products, services and market-focused niche assortments are all great steps to creating a truly unique retail offering.
Even with similar assortments though, there are ways you can make your business stand out. We cover one way to do that in this month’s issue where we examine store services.
Curating the right mix of products, services and market-focused niche assortments are all great steps to creating a truly unique retail offering.
Then when you add things like community events, high-touch service and a comfortable, inviting atmosphere, you can create a retail format that is much better insulated from any form of competition.
Step by step, each of these features sounds simple to achieve, but sometimes the hardest part is realizing that your current model may need to evolve to meet the changing needs of today’s consumer.
Dan Tratensek DanT@nrha.org
Publisher, Executive Vice President, Sales Dan Simon dan@pdra.org
Phone: 800-737-0107, Fax: 636-229-4750
Editor-in-Chief Dan Tratensek dant@nrha.org
Issue Contributors
Hilary Daninhirsch
Diane Franklin Graeme Haase
Heather Kauffman-Peters Jerry Rabushka
EDITORIAL, DESIGN & PRODUCTION
Managing Editor Melanie Moul editor@pdra.org
Lynnea Chom
Hans Cummings
Todd Taber
Kelsey Truex Nancy Vondersaar
Association Coordinator Tina Sullivan tina@pdra.org
ADVERTISING
Account Executive
Brandi Hemmer brandi@pdra.org Phone: 636-680-2785
Sales Manager
Clarissa Thomas clarissa@pdra.org Phone: 636-680-2749
PDRA EXECUTIVE LEADERSHIP
LeAnn Day Chief Executive Officer
OFFICERS
Craig Bond Chairman of the Board
Tommy’s Paint Pot, Eugene, Oregon DIRECTORS
Robert Mueller
Benjamin Moore Kelowna Kelowna, B.C., Canada
Jay Donnelly Flanagan Paint & Supply St. Louis, Missouri
Lesley Davies-Baptista Paint Fair Ltd. Freeport, Grand Bahama, Bahamas
PDRA ADVISORY COMMITTEE
Dori Marks, PPG Industries
Thomas Hill, The Coatings Alliance
Eugene Andreassi, Benjamin Moore
Joe Jankoski, Hunter Douglas
Bob Clemence, Hyde Tools
John Shingledecker, Allpro Corp.
Richard Russo, Reed Exhibitions
Mike Dube, Lancaster
