April 2025 Vol. 17, No. 3
THE INDUSTRY’S DIGITAL LEADER
TY I L BI TION A IN SEC A ST L SU ECIA SP
BLOOMING WITH Bayport Flower Houses owner Karl Auwaerter blends tradition with innovation at his thirdgeneration, familyrun garden center in Bayport, N.Y.
PURPOSE ALSO INSIDE How Healthy Is Your Business? 5 Key Metrics NEW! Enter the Digital Beacon Awards Sneak Preview of the 2025 IHI Conference
EXCLUSIVE Q&A WITH HOUSE-HASSON CEO STEVE HENRY