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YK Almoayyed & Sons - October 2023 Newsletter

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NEWSLETTER October 2023 Issue No. 03| 2023 What’s Up YK Crafting Bahrain’s Digital Future In Focus Revolutionizing Ventilation with OERRE Panasonic Makes Healthy Breakfasts Würth: Assembling Quality Auto Review The Striking New Nissan Altima www.almoayyed.com

What’s up YK

Crafting Bahrain’s Digital Future

YK Almoayyed & Sons has ventured into a two-year alliance with Reboot01, the first-of-its-kind on-campus coding institute in Bahrain. Through this partnership, YKA will provide internship opportunities for students, enriching their academic endeavours with practical industry exposure. Beyond this, the students stand to gain from the deep expertise held by YKA’s team, who will offer their mentorship, bridging the gap between classroom learning and real-world industry challenges.

Ford Guest Experience Pilot Launch

Ford Middle East (FME) has enrolled Almoayyed Motors, the official distributor for Ford and Lincoln in Bahrain to be part of its Ford Guest Experience (FGE) Pilot Program. The launch ceremony of the FGE program was held on 6th August 2023 at the Ford showroom in the presence of officials from Almoayyed Motors and FME.

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02 What’s Up YK 03 People-Centric 04 In Focus - Panasonic & OERRE 06 Auto Review - The Striking New Nissan Altima 08 An Interview with Abdulla Khamis Fadhel 10 Edmaj 12 In Focus - The Würth Group 14 Charity @ykalmoayyed www.almoayyed.com www.ykalmoayyed.com 17211211 17703366 37112112 P. O. Box 143, Manama, Kingdom of Bahrain

People Centric

Nissan and INFINITI Local Skills Contest

YK Almoayyed & Sons held an award ceremony for the local Nissan and INFINITI skills contest 2023 in which winners from sales, parts and service were awarded by Mona Almoayyed – Managing Director of YKA. The ceremony was held on 17th August 2023 at the Nissan showroom. The winners were nominated to participate in the regional skills contest in Dubai.

Annual Internship Program

YK Almoayyed & Sons held a ceremony on 3rd September 2023 to mark the conclusion of its annual internship program for 2023. In this program, interns from various universities were provided on-the-job training across its divisions based on their educational qualifications.

Customer Experience Training Completion Meet

A ceremony to mark the completion of the Customer Experience Training Program was held on 13th September 2023 at the Nissan showroom. The customer experience training was a dedicated program for sales executives and service advisors from the automotive divisions. Forty employees from YKA’s automotive divisions were trained over a 12-week extensive program that covered more than 11 areas of the CX journey.

Nissan and INFINITI Regional Skills Contest

Four team members from YKA’s Nissan and INFINITI divisions were awarded at the Regional Skills Contest, organised by Nissan Middle East in Dubai on 24th August 2023. The contest recognizes and rewards participants across the Middle East for their outstanding talent and customer service over the past year. It underscores Nissan’s commitment to fostering customer centricity in its workforce and that of its partner network across the region.

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In Focus

Panasonic Makes Healthy Breakfasts a Breeze for the New School Year!

As Bahrain starts a new school year, Panasonic is thrilled to be your partner in ensuring your children have a nutritious breakfast. Our innovative small kitchen appliances simplify your morning routine, allowing you to effortlessly make healthy meals. With blenders for nutrient-packed smoothies, juicers for fresh juice, genius sensor microwaves for quick breakfasts, and food processors for effortless snacking, Panasonic has everything you need to start your child›s day right.

Find our products online at www. ykalmoayyed.com or visit YK Almoayyed & Sons Electronics and Home Appliances showrooms in Manama: 17211881 and Gudaibiya: 17742656.

Revolutionizing Ventilation with OERRE Linear In-line Mixed Flow Fan

The Oerre Linear In-line Mixed Flow Fan is a versatile ventilation solution that can be used in residential, commercial, and industrial settings. With a maximum temperature tolerance of 60°C (55°C for Linear 200), this fan can efficiently handle hot air and fumes. It features a durable motor with a long-life ball bearing, ensuring reliability and longevity. The fan also offers variable speeds and precise control, allowing customers to tailor its performance to their specific needs. Rest assured, the Oerre Linear In-line Mixed Flow Fan adheres to the highest quality standards, providing unmatched efficiency and performance.

Customers can find Oerre Linear In-line Mixed Flow Fans at Y.K. Almoayyed & Sons Industrial and Building Systems Showroom, located on Sh. Hamad Road in Manama (besides Nissan Spare Parts outlet). For more information, please contact us at 1726 3934 / 3230 0387. If you have any projectrelated inquiries, feel free to reach out to us at 66396128.

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VAT* INCLUSIVE OF:

NISSAN PATROL STARTING FROM 5 YEARS WARRANTY*

BD 19,995*

@nissaninbahrain nissan.bahrain Sitra: 17 732 732
NISSAN PATROL DEFY ORDINARY
*Terms and conditions apply. Images used are for illustration purposes only and actual vehicle may vary. Price applies only on Patrol XE model. MOIC/PC/24275/2023

The Striking New Nissan Altima

Auto Review

YK Almoayyed & Sons, the sole distributor of Nissan Vehicles in the Kingdom of Bahrain, has introduced the new Nissan Altima in Bahrain. The mid-size sedan has undergone a comprehensive makeover, featuring new front-end styling and enhanced standard safety features and technologies. The latest iteration maintains the popular aspects of the nameplate while embracing aesthetic and innovative upgrades.

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With a 12.3-inch display and advanced ProPILOT and Nissan Safety Shield® 360 technologies, the sedan offers an exceptional level of advanced technology. Available in four well-equipped grades and with two engine options, the new Nissan Altima is a remarkable choice.

Ahmed Al Dailami, General Manager, Nissan Bahrain said: “The Nissan Altima has remained a cornerstone of our line-up in Bahrain for over three decades – offering customers a winning combination of innovative technology, driving excitement and tailor-made connectivity. With these features, the sleek and spacious sedan continues to defy ordinary and builds on its popularity and legacy in the region. We are confident that the new model will continue to appeal to varied audiences within the robust D-segment sedan market.”

The new Nissan Altima stands out with its new front fascia, which showcases a sporty design and the redesigned brand logo. The sedan now comes standard with LED projector headlights and a power sliding glass moonroof. Additionally, it offers an all-new color option called Ethos Grey. Inside the Altima, the interior exudes a near-luxury feel with high-quality materials, revised instrument panel finishings, and a new dual-stitch interior fabric design. It also boasts convenience and connectivity features like the 7.0-inch Advanced Drive-AssistTM Display and NASA-inspired Zero Gravity seats. The model introduces a 12.3-inch HD colour display with multi-touch control and wireless Apple CarPlay® integration.

The new Nissan Altima offers a choice of two 4-cylinder engine configurations: a 2.0-litre Variable Compression (VC) Turbo engine and a 2.5-litre Direct Injection Gasoline (DIG) DOHC engine. With this range of engines, the Altima delivers impressive performance and efficiency. Designed to provide a delightful driving experience, the new Altima is a blend of style, technology, and power.

To book a test drive or for more details, call or visit the Nissan showroom in Sitra. Tel: 17732732

www.en.nissanbahrain.com @nissaninbahrain

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The new Nissan Altima stands out with its new front fascia, which showcases a sporty design and the redesigned brand logo.

Nurturing Relationships

understanding our clients› operations, goals, and unique needs. We don’t just sell products; we offer tailored solutions to different applications, be it transportation, construction, or excavation, to help our clients achieve their objectives.

Our aim is to create strategic, trust-based relationships with our clients. Every day is an opportunity to meet new clients, learn something new, and connect with key decision makers. Knowledge of our products gives us the edge and helps clients see the value in our services.

What are some challenges you face while working in this field?

The heavy equipment industry sets itself apart and general solutions don’t find much room in our quest for long-term, strategic partnerships. With extended sales cycles, significant investments from the client, and drawn-out decision-making, we›re all about managing expectations during unforeseen delays. Honesty and setting realistic goals are crucial.

Needless to say, we face challenges from our competition. Taking time to analyze their offerings, strengths, and weaknesses is all part of the process.

What strategies do you employ to ensure customer satisfaction?

What’s your story and what brought you to YK Almoayyed & Sons?

Back in 2013, I earned my Business Marketing degree from the University of Bahrain and got my hands on a professional certificate in Sales and Marketing. Not long after, I was working at a printing press when I got a call from my university. They were recommending me for a position at YK Almoayyed & Sons Heavy Equipment Sales division – a prestigious name in Bahrain!

I was thrilled to be one of the six lucky candidates selected. Stepping into this new field was definitely challenging. I explored every resource I could find. From brochures and YouTube videos to training sessions, discussions with the manager, and on-site visits - I absorbed it all.

I had big dreams of growing in this area, so my approach was simple: take it one step at a time and learn as much as possible.

What does a typical day look like for you in the Heavy Equipment Sales team?

At Heavy Equipment Sales, we’re all about forging long-term partnerships with our clients. Our daily effort goes into

In sales and marketing, two key approaches are Transactional (short-term) and Relationship-based (longterm) strategies. These focus on comprehending customer expectations and fulfilling them through trust-building. We ensure positive experiences by grasping their goals, offering tailored assistance, valuing their operations, and establishing lasting partnerships. To maintain these relationships, we connect with every vital decision-maker on the client›s side. Earning their trust keeps them engaged, and adaptability is crucial to cultivating a thriving client relationship.

What steps do you take to continuously improve your sales skills and stay ahead of the competition in the industry?

In our dynamic workplace with 20-25 diverse brands, understanding each product’s features, benefits, and uses is essential. Developing crucial skills like communication, soft skills, and body language is a must. Alongside our own research, YK Almoayyed & Sons supports our growth by regularly offering training. The company grants endless avenues for professional development and resources to expand our expertise.

How has your time at YK Almoayyed & Sons helped you grow in the industry and achieve success?

YK Almoayyed wholeheartedly supports its employees› growth and development. Over my nine-year journey with the company, I’ve progressed from a sales executive to an assistant sales manager. To thrive here, all you need is patience, a strong appetite for learning, and a commitment to grow - the organization will then nurture your success. 

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Abdulla Khamis Fadhel, Assistant Manager - Heavy Equipment Sales talks about the nature of heavy equipment sales and the importance of building knowledge and relationships in the field.

Diamondbrite Ceramic is a new ultra-hard generation of Paint Protection that offers unrivalled protection and durability for all new & used vehicles.

PAINT PROTECTION

Diamondbrite Ceramic has been developed to withstand the harshest environmental and climatic conditions. It adds an invisible smooth high gloss protective coating to the vehicle.

INTERIOR PROTECTION

When a car’s interior has been treated with Diamondbrite Ceramic, there’s no need to worry about spilt tea, coffee, milk, chocolate, or mud.

LEATHER PROTECTION

For vehicles with a leather interior, Diamondbrite Ceramic Leather Protector formula seals and protects the surface against staining without damaging the leather’s supple lustrous feel.

PROTECTION THAT COMES WITH A WARRANTY OF 10 YEARS. GUARANTEED

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Protection from salt High gloss finish, faster to clean, no need to polish Helps protect your vehicle’s resale value Protection from acid rain Interior protection, guaranteed against staining UV Protection against fading
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PROTECTION

Gran Turismo Movie Night

YK Almoayyed & Sons hosted exclusive movie screenings at EPIX cinema for their team members in August and September 2023. More than 100 team members attended the screening of Gran Turismo, which features the Nissan GTR.

Beat the Heat

Continuing on the success of the past two years, YK Almoayyed & Sons held the third edition of its popular ‘Beat the Heat’ Ice Cream Truck Campaign at various company locations across the month of August 2023. Team members were delighted to have the ice cream truck visit their workplace and be served a variety of ice cream flavours, giving them a respite from the searing summer heat.

Prophet’s Birthday Lunch Ceremony

INJAZ Awards

YK Almoayyed & Sons were awarded for achieving the Third Highest Volunteering Hours Delivered among all participating companies at the INJAZ Bahrain Appreciation Ceremony 2023 held on 11th September 2023. YKA’s employees secured awards in three different categories, presented by Shaikha Hessa Bint Khalifa Al-Khalifa, the chairperson of INJAZ Bahrain. She also honoured Mohammed Almoayyed – Director at YKA, as a Board Member & Diamond Sponsor.

The Diamond Volunteer Award was presented to Faisal Al Asfoor and Sayed Hashim Al Saleh. The Platinum Volunteer Award was given to Hussain Ghazwan. Fatemah Abduleah Alromathi bagged the Volunteer for Special Projects Award.

YK Almoayyed & Sons hosted a lunch ceremony for its employees on 26th September 2023 to mark the Prophet’s Birthday (P.B.U.H.). The ceremony was held in the presence of Farouk Almoayyed - Chairman of YKA and Mona Almoayyed – Managing Director of YKA, along with other directors, senior management and company officials. Several team members expressed their gratitude and appreciation to the management at the event. The chairman and directors personally appreciated and recognized the efforts of the various awardees from the recently conducted Nissan - Infiniti Regional Contest and the INJAZ Bahrain Appreciation ceremony.

International World Heart Day

To mark International World Heart Day on 24th September 2023, YK Almoayyed & Sons hosted a lecture by Dr. Abdul Azeez Asad - Cardiologist at Bahrain Specialist Hospital in order to raise awareness of cardiovascular health among its team members. More than 80 employees from various Almoayyed group companies attended the lecture at Ashrafs, Hoora.

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YK Almoayyed & Sons TBLE division is proud to be the authorized distributor of Würth products in the Kingdom of Bahrain, since 2022.

Assembling Quality

The Würth Group, headquartered in the German town of Künzelsau, is the global market leader in the development, production, and sale of fastening and assembly materials. With over 400 companies operating in 80 countries, the Würth Group is a family business that comprises more than 2,500 branch offices and shops. The business activities of the Würth Line focus on the production and sale of assembly and fastening materials for trade and industry.

In Focus

The Würth Line is divided into Metal, Industry, Auto, Wood, and Construction divisions.

Adolf Würth initially started the wholesaling business for screws and bolts in 1945 with only two employees, but it has since grown into a globally operating group with over 87,000 employees. The group prides itself on providing high-quality products and comprehensive services to its four million customers. YK Almoayyed & Sons TBLE division offers a wide range of Würth brand products such as Tools, Garage Equipment, Personal Protective Equipment (PPE), Industrial Supplies, Automotive Accessories and more.

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Charity

Toy Donation to Child Protection Centre

Yousif & Aysha Almoayyed Foundation

Donates to Shamsaha

The Yousif & Aysha Almoayyed Foundation made a financial donation to Shamsaha. The donation would help provide violence crisis response to victims of domestic violence, training services for developing and implementing crisis response programs, and community education programs.

The Yousif & Aysha Almoayyed Foundation recently donated educational and recreational toys to the Child Protection Center, which is a part of the Ministry of Social Development.

Annual School Bag Distribution

As part of their mission to reach out to the community, the Yousif & Aysha Almoayyed Foundation launched a campaign to distribute school bags to the children of YKA staff and other charities in the Kingdom.

International Day Against Drug Abuse

To support issues surrounding mental health and on the occasion of the International Day Against Drug Abuse (26th June), the Yousif & Aysha Almoayyed Foundation contributed to the Mohammed Almoayyed Drug & Alcohol Rehabilitation Centre at Salmaniya Medical Centre. The contribution goes towards the maintenance and improvement of the facilities, equipping the teaching rooms with smart boards to hold workshops, and rehabilitative sessions for patients focused on improving the quality of their lives.

Donation to Al Mustaqbal Society

A Memorandum of Agreement was signed between the Yousif and Aysha Almoayyed Foundation and Al Mustaqbal Society, which aims to enhance cooperation and provide support to treat cases of physical disability. This partnership would help rehabilitate people of determination, improve their health conditions, and contribute to providing a helping hand to those who cannot afford treatment expenses.

World Clean Up Day

More than 80 team members from Y. K. Almoayyed & Sons, Ashrafs and their family members participated in the World Clean Up Day beach cleaning activity on 16th September 2023. The activity was organised by the Yousif & Aysha Almoayyed Foundation in cooperation with Clean Up Bahrain at the Janabiya beach.

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