Biography of Yeasha Sobhan Vice Chairman of Safwan Bashundhara Global (SBG)
Yeasha Sobhan is the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., a division that has emerged as one of the fastest-growing areas within the Group’s portfolio. Yeasha has steadily expanded the division’s product range to include an extensive selection of paper, tissue, and hygiene solutions. As a member of the executive team of Bangladesh’s most prominent business conglomerate, Yeasha has earned respect as a distinguished female industrial leader who has driven consistent growth. Her leadership reflects a strong commitment to diversity and inclusion. Yeasha has been a guiding force throughout the organization, demonstrating resilience and empathy in her strategic choices. She has successfully navigated complex challenges with clear communication and emotional intelligence, reflecting her role as a change-maker in the industry. During her years managing and directing the company’s eco-sustainable paper initiatives, Yeasha has overseen marketing and operational strategies across several strategic business units. Under