SWAGNOMETRY

An exploration of how American youth express identity, cultural, and individuality through fashion and makeup.




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An exploration of how American youth express identity, cultural, and individuality through fashion and makeup.






























My name is Yangchen, based in Atlanta, GA, and I am a senior studying Data Science and Analytics at Georgia Gwinnett College. I am drawn to roles that sit at the intersection of data, brand, and storytelling, where insights inform strategy and creativity drives impact.
My background combines analytical rigor with a strong visual and narrative sensibility. Through coursework and professional experience, I have analyzed consumer behavior, pricing performance, and market trends using SQL, Python, Excel, and visualization tools such as Power BI I enjoy translating complex data into clear, compelling stories that support decision-making and align cross-functional teams.
Alongside my technical work, I have been involved in photography and fashion for over three years, which has shaped how I think about consumer identity, brand expression, and visual communication. For this magazine project, I collaborated with peers to showcase everyday fashion and beauty choices as a reflection of current youth culture, blending qualitative observation with data-driven thinking.
I am seeking entry-level, associate, rotational, or internship opportunities focused on consumer insights, brand performance, and data-driven storytelling within collaborative, fast-paced environments.
