Saturday 26th August 2023 | No. 62
XU Biweekly
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Xero’s flagship partner event returns to the U.S. next year
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EROCON NASHVILLE WILL BE HELD AT THE MUSIC CITY CENTER AUGUST 14-15, 2024. Xero, the global small business platform, today announced that Xerocon will return to the US and be held in Nashville, from August 14-15, 2024. Affectionately nicknamed as “Coachella for accountants,” the event will be hosted at the Music City Center. It will provide Xero’s community of accountants and bookkeepers from across the U.S., Canada and beyond the chance to connect. Xerocon is one of the world’s most inspiring and innovative in-person events for cloud accounting leaders. Accountants, bookkeepers and app partners gather for an exciting blend of industry insights, inspiring speakers
and networking with a community of forward-thinking peers. It’s also an opportunity for attendees to gain expert insight into ways to help save time, grow their business and have a greater impact on their clients’ success. Past Xerocon speakers have included Indra K. Nooyi, former CEO of Pepsico and Kristine Lilly, former American soccer champion. This week, Xero hosted its latest Xerocon in Sydney. This will be followed by London in June 2024 before moving to Nashville in August 2024. This is a result of Xerocon now being presented as a global event, where it is held in different cities across Xero’s key regions, providing more opportunities for its growing communities to connect.
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XERO ANNOUNCES ASHLEY GRECH AS NEW CHIEF REVENUE OFFICER R
ACHAEL POWELL, CHIEF CUSTOMER OFFICER TO DEPART XERO AFTER EIGHT YEARS. Xero, the global small business platform, today announced changes to its executive leadership team to enhance the company’s ability to continue to deliver its vision and best serve customers around the world. Chief Customer Officer Rachael Powell has decided to depart Xero after eight years to pursue new executive opportunities. Ashley Grech joins Xero in the newly created role of Chief Revenue Officer. Powell worked closely with CEO Sukhinder Singh Cassidy and the Xero Board on Grech’s recruitment and will be with Xero through to October 31, 2023 to enable a seamless leadership transition. Grech will be responsible for all Xero’s go-to-market
functions globally, including global sales operations, regional managing directors and leadership, customer experience, ecosystem and partnerships and revenue operations. Prior to Xero, Grech was Chief Operating Officer for Recharge, a payments solution provider and Global
Head of Sales for Square (now Block), a global payments platform that provides business management software for small business to enterprise. Grech is also on the Board of Spreedly, a payment process technology firm. She has an MBA from the University of Chicago Booth School of Busi-
That’s a wrap!
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T WAS GREAT TO SEE SO MANY NEW AND FAMILIAR FACES FROM XERO’S ACCOUNTING AND BOOKKEEPING COMMUNITY AT XEROCON SYDNEY 2023. AS ALWAYS, DAY ONE FEATURED A PACKED AGENDA – AND YOU BETTER BELIEVE THE PACE DIDN’T LET UP ON DAY TWO.
Sharing insights and inspiration We had another busy morning on the main stage.
The day kicked off with a moving welcome from Te Raranga Whanui Kapahaka group, followed by an insightful conversation between Xerocon host Julia Zimero and Xero CEO, Sukhinder Singh Cassidy. They discussed everything from Sukhinder’s upbringing and early career to life lessons and the importance of finding your superpower. Next up, we heard some fascinating insights on high performing practices from Australian Country Manager,
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Keeping AI centre stage We were lucky to have futurist and entrepreneur Mark Pesce get us thinking about how artificial intelligence (AI) might impact advisory in the years ahead. He spoke about the new landscape
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Xerocon Sydney highlights from day 2
Will Buckley. He also talked about the ikigai – the Japanese concept of finding a greater purpose or sense of being – to encourage the audience to find deeper meaning in their work.
Saturday 26th August 2023
ness, and a Bachelor of Science, International Studies from the University of Chicago. Grech is based in San Francisco, California. Grech starts with Xero this week. Grech said: “I'm thrilled to be joining a purpose-led company where small...
of large language models (LLMs) and explained how to harness tools like Chat GPT. The lasting message from Mark’s session, however, was that the true power of AI lies in collaboration with humans. He stressed that automation will never replace accountants and bookkeepers, only enhance trusted advisory with smarter and more intuitive tools.
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