Annual North American Limousin Foundation award winners announced The North American Limousin Foundation (NALF) presented the 2024 NALF award winners at the 2025 Ken Holloway Genetics on Ice Benefit Auction in Oklahoma City. Commercial Marketing Producer of the Year Wulf Cattle of Morris, Minn. has been a leader in the beef industry for over 50 years and was chosen as the Commercial Marketing Producer of the Year. Founded by Leonard and Violet Wulf, the operation became synonymous with the Limousin breed. Under Leonard’s vision, Wulf Cattle gained a reputation for balancing cattle feeding and breeding, emphasizing efficiency, red meat yield and carcass quality. Today, the Wulf legacy continues under the leadership of Jerry Wulf in tandem with Seedstock Cattle Manager Casey Fanta who has expanded the operation’s focus through bold partnerships and strategic innovation. In 2012, Wulf Cattle part-
nered with Riverview LLP, one of the largest dairy operations in the U.S., located in Minnesota and South Dakota, to create a groundbreaking program which integrates Limousin genetics into dairy operations. The partnership, spearheaded by Jerry and Riverview Chief Executive Officer Gary Fehr, capitalized on sexed semen technology and strategic breeding to enhance the value of dairy bull calves, particularly from Jersey herds. By crossbreeding Limousin bulls with Jersey cows, the partnership aimed to address market challenges while adding value to both industries. Limousin genetics were chosen for their calving ease, reproductive excellence, superior muscling and feed efficiency, traits which made them ideal for crossing with dairy breeds. Trials began in 2010, showing exceptional results – 98.8 percent unassisted calving and average birth weights of 79.5 pounds.
Commercial Marketing Producer of the Year – Wulf Cattle and Riverview Farms LLC of Morris, Minn. received the 2025 National American Limousin Foundation (NALF) Commercial Marketing Producer of the Year Award. NALF photo
Promoter of the Year – Bruce Lawrence of Anton, Texas received the National American Limousin Foundation (NALF) Promoter of the Year Award during the 2025 Ken Holloway Genetics on Ice Benefit Auction in Oklahoma City. NALF photo
Commercial Producer of the Year – Owned and operated by the Spann and Washburn families, Spann Ranches, Inc. of Gunnison, Colo. was the recipient of the 2025 National American Limousin Foundation (NALF) Commercial Producer of the Year Award. NALF photo
Feed trials confirmed Limousin-Jersey cross steers performed competitively, yielding high-quality carcasses with excellent feed conversion and growth rates. The program, branded as “Beef Builders,” has since become a model for blending beef and dairy production. Wulf Cattle expanded the initiative through its
Breeding to Feeding program in partnership with Genex Cooperative. This program markets Wulf-bred Limousin and Lim-Flex bulls to dairies, allowing producers to breed their best females with sexed semen for replacements and use beef semen for terminal crosses. The result is a more profitable and efficient system, with Wulf Cattle managing the calves from pur-
chase to feedlot, ensuring consistent quality and market demand. Collectively, the Wulf Cattle team’s innovative leadership exemplifies how collaboration and strategic breeding can transform industry challenges into opportunities. Their efforts have strengthened the reputation of Limousin Genetics and provided a pathway for the dairy industry to
generate additional income through value-added calves. NALF Promoter of the Year NALF awarded Bruce Lawrence of Anton, Texas the 2025 Promoter of the Year Award. Like many successful seedstock producers, the roots of the Lawrence family’s success are firmly planted in the commercial Continued on next page