ASP MAGAZINE ISSUE 47 • SEP-OCT 2026
NEW Kitoko Anti-Frizz
Has Arrived!
Colour Rebels Artistic Team Applications Open!
Autumn is Here
STOP THE PRESS!
Stay ahead of the curve with the latest news & exciting updates from ASP. The opening section of each edition of our ASP Magazine is where we dive into the world of ASP Expert Haircare, keeping you informed & inspired!
Colour Rebels APPLICATIONS OPEN!
NEW Kitoko Anti-Frizz Ready to fight the frizz? Say goodbye to frizzy, unruly hair with the new Kitoko Anti-Frizz Regime. Infused with Papaya and Mango extracts, this smoothing regime helps lock in moisture, enhance shine, and leave hair sleek, soft, and beautifully smooth with long-lasting control.
This is your chance to join one of the most creative & energetic artistic teams In the industry! Applications for the next generation of Colour Rebels is now open! Read on to find out more!
Read on to find out more!
NEW Scottish ASP Ambassador We’re so excited to welcome our new ASP Scottish Ambassador, the amazing Morgan Workman! Previously part of our 2023–2025 Colour Rebels team, Morgan has already brought so much talent and creativity to ASP. We can’t wait to see what’s next and all the incredible work Morgan will do with the ASP family in Scotland. Stay tuned!
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FRESH NEW LOOK!
STYLING Say hello to the refreshed Kitoko Styling range.
Bold new packaging, with the same salon-loved formulas inside. Featuring four styling essentials, each designed to deliver exceptional performance for effortless creativity and beautiful hair.
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NEW FABULOUS FINISH HAIRSPRAY
ANTI-HUMIDITY WORKABLE FIXING SPRAY • A highly workable hairspray with flexible, buildable hold. • Long lasting, fast drying & brushes out easily with no build-up or flaking. • Hair can be re-worked between applications. • Anti-frizz & humidity protection. 300ml / 10.1fl.oz
VOLUMISING SOUFFLE
LIGHTWEIGHT NON–AEROSOL BODY-BOOSTING MOUSSE • Weightless formula. • Boosts body and volume for fuller, thicker looking hair with flexible hold. 250ml / 8.5fl.oz
SUPER SLEEK CREAM
INSTANTLY SMOOTHES & TAMES CURLY, FRIZZY HAIR • Lightweight cream that transforms unruly locks into sleek, straight styles. • Effects last for 2-3 shampoos. • Protects hair from humidity and heat damage. 150ml / 5.1fl.oz
CURL BOOSTER CREAM
FOR CURL DEFINITION & DETAIL WITH WEIGHTLESS BOUNCE • A cream curl definer that adds shape & detail to curls & waves. • Boosts curl retention for longer lasting looks. • Anti-frizz & humidity protection. 150ml / 5.1fl.oz
RETAIL: £15.98+VAT EACH | SALON: £7.99+VAT EACH Watch this space…more styling products coming soon!
NEW!
ANTI-FRIZZ
Smooths & Controls Unruly, Frizzy Hair Tame unruly, frizzy, curly or hard-to-manage hair with the Kitoko Anti-Frizz regime. Nourishing Papaya and Mango extracts help deliver lasting moisture and smoothness, reducing flyaways while enhancing softness, shine and manageability. Hair is left sleek and beautifully controlled with long-lasting frizz protection. Our advanced Enviro-Shield Technology helps defend hair and scalp against environmental stressors and free-radical damage, keeping hair healthy protected and beautifully smooth.
SHAMPOO
Gently cleanses, while controlling curly, unruly or frizzy hair. 250ml / 8.5fl.oz & 1L / 34fl.oz
CONDITIONER
Hydrates, softens & detangles the hair, leaving it smooth & frizz-free. 250ml / 8.5fl.oz & 1L / 34fl.oz
LEAVE-IN TREATMENT
A lightweight, leave-in treatment that instantly detangles, smooths & provides long-lasting control to curly, unruly, or frizzy hair. 250ml / 8.5fl.oz
KEY INGREDIENTS PAPAYA EXTRACT
Rich in antioxidant vitamins A, C & E plus natural sugars, Papaya Extract intensely nourishes & smooths frizz-prone hair, restoring softness & shine with long-lasting control.
MANGO EXTRACT
Naturally rich in fatty acids to deeply condition & smooth unruly, frizzy hair, helping to tame flyaways while enhancing shine & control.
RETAIL: 250ml £15.98+VAT | SALON: 250ml £7.99+VAT / 1L £16.99+VAT SAVE
£5.97
COMING SOON...
Introduce clients to the complete Kitoko Anti-Frizz range and boost your retail sales with this must-have gift set.
SALON: £18+VAT | RETAIL: £36+VAT
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LEVEL-UP YOUR BLONDES
Meet our highest-performing lighteners SAVE £8.30
System Blonde
9 Level Powder Lightener • Up to 9 levels of lift. • Ultra-Lifting Formula • Guar Gum, Zea Mays and Maltose helps condition & protect the hair & scalp. • Suitable or all on & off-scalp techniques. • Dust-free.
BUY 2 FOR £28.70
+VAT
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NORMALLY £37.00
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System Blonde
10 Level Charcoal Powder Lightener SAVE £10.81
• Up to 10 levels of lift. • Removes impurities. • Anti-Yellow/Orange formula for clean blonde results. • Guar Gum, Zea Mays & Corn Proteins protect, nourish & hydrate the hair & scalp. • Suitable for all on & off scalp techniques.
BUY 2 FOR £39.99
+VAT
NORMALLY £50.80
ASP CHRISTMAS COLLECTION 2026
Make this Christmas extra special for you and your clients with our brand new Christmas Collection. Including our best-selling Kitoko favourites to keep those locks healthy and all season long.
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Christmas Bauble
Contains Kitoko Oil Treatment 10ml
Intense Nourishment for All Hair Types.
Karité & Argan oils combine to repair, revitalise & strengthen, leaving hair weightlessly transformed, ultra-smooth & beautifully radiant. SALON: £3.99+VAT RETAIL: £7.98+VAT • An indulgent blend of Karité & Argan Oils, Vitamins E & F & a natural UV Filter • Lightweight formula, ideal for all hair types • Provides intense nourishment, whilst smoothing & strengthening the hair • Restores shine, elasticity & moisture balance • Replenishes brittle hair & split ends • Instant absorption with non-greasy feel & no build up • Reduces drying time KITOKO Oil Treatment is THE holy grail for hair! Weightless nourishment & repair for all hair types. All my clients love it. Sheree Ann Gough
ASP Global Ambassador
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Gift Sets
Back by popular demand, now with an exciting new gift! These kits are an excellent way to drive salon retail profits, especially during key gift-giving seasons such as Christmas.
REPAIRING
1 × Repairing Shampoo 250ml 1 × Repairing Conditioner 250ml 1 × FREE Nourishing Lip Oil 10ml
HYDRATING
1 × Hydrating Shampoo 250ml 1 × Hydrating Conditioner 250ml 1 × FREE Nourishing Lip Oil 10ml
DAILY LUXE
1 × Daily Luxe Shampoo 250ml 1 × Daily Luxe Conditioner 250ml 1 × FREE Nourishing Lip Oil 10ml
RETAIL: £27.80+VAT EACH | SALON: £13.90+VAT EACH MANGO FLAV OUR
NOURISHING LIP OIL HYDRATE. SMOOTH. SHINE.
A lightweight, high-shine lip oil infused with a nourishing botanical blend to help moisturise, smooth, & soften lips. Perfect for protecting lips against harsh winter weather while keeping them soft and glossy.
BACK TO SCHOOL
Back to school isn’t just for the kids. This September, invest in your education with ASP. Whether it’s free online learning, in-salon demos, or advanced technical training, we’re here to help you sharpen your skills and stay ahead.
At ASP, we believe in making education accessible to all through its multi-level offering:
FREE Zoom Courses
Online courses to help master the ASP product portfolio. Head to the education tab of ASP website & book now!
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FREE In-Salon Demonstrations
Ad co str
1-2-1 time with an ASP educator for your whole salon. To book in-store education, locate your closest ASP wholesaler & get in touch for more info.
Ambassador Courses
Develop & learn new skills from industry leading ASP ambassadors.
Colour Masters
An intensive 4-part course for advanced client profiling and creative mastery.
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In-Store Courses
A wide variety of education available in wholesalers.
Colour RebeLS A 2-year programme with career changing opportunities.
Free technical helpline to answer any technical questions about the ASP portfolio. Just give us a call on 01794 527111 or email technical@asphair.com
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BECOME A
ASP COLOUR MASTER Master the Science. Refine the Art. Elevate Your Business. You know colour. Now it’s time to master it. ASP Colour Masters is our flagship advanced colour programme, designed exclusively for experienced colourists ready to move beyond technique and into true expertise. Across four immersive modules, you’ll develop a deeper understanding of the science, psychology and artistry behind exceptional colour - empowering you to formulate with precision, solve complex colour challenges and create truly bespoke results for every client. Advance your expertise, elevate your client results and unlock greater commercial success through more confident premium consultations, increased colour correction opportunities, higher average bill values, stronger client retention and greater long-term salon profitability.
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Hair & Colour Science
Colour Psychology
Colour Correct
Creating Creativity
Build expert knowledge of the science behind every formulation and result.
Master consultations, client profiling and personalised colour selection.
Approach corrective colour with confidence, structure and clarity.
22ND - 23RD February
22ND - 23RD March
Turn technical expertise into artistry with advanced creative techniques.
25TH - 26TH January
LOCATION Lee-On-The-Solent, Hampshire
PRICE £1100+VAT
*
Payment plans available
26TH - 27TH April
LEVEL Advanced
TO FIND OUT MORE & BOOK YOUR PLACE Call us on 01794527111 or email technical@asphair.com *
spread the remaining balance across your choice of payments, as long as the full £1100+VAT is paid in full by 11th December 2026. Lunch & Refreshments included.
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Applications NOW OPEN for the Next Generation of Hair Artists. Ever wondered how industry icons get their start? The ASP Colour Rebels programme helps ambitious stylists step beyond the chair and into the spotlight.
BE BOLD. BE ORIGINAL. BE A REBEL.
Over two years, you’ll gain hands-on experience in live shows, global events, content creation, education, and photoshoots, while building your creative identity alongside the ASP Global Ambassador and Education Team. If you’re passionate, driven, and ready to elevate your career, this is your moment.
WHAT YOU’LL EXPERIENCE A Creative Platform
Join an Artistic Team
Collaborate with Industry Leaders
Personal Brand Growth
Stage & Industry Opportunities
Fully Expensed Opportunities
Showcase your work, your vision and your voice to a global audience. Learn from the best. Create alongside industry-leading artists & our ASP Global Ambassadors. Be part of live events, education, and brand showcases.
Co-create with like-minded artists and become part of something bigger. Build your profile, expand your reach, and position yourself as a future industry leader. Travel, create, and represent without limits.
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Colour Rebels is a mentorship programme designed to discover, develop, and elevate emerging talent within the hair industry.
I applied to be a Colour Rebel to challenge myself and see what I was capable of.
Jon Aherne
ASP GLOBAL AMBASSADOR Former Colour Rebel
The journey has been amazing, giving me opportunities I’d never have had without ASP. Through the brand’s guidance and support, my confidence has grown so much, and becoming an ambassador has opened even more doors. To anyone thinking of applying, stop thinking and just do it, you won’t regret it.
Comparing myself from the beginning of this journey to now I feel like a totally new person! My confidence and skills have grown massively, I feel now nothing is impossible. Getting the chance to present on stage and work along side amazing stylists has been a dream. If you’re thinking about it, 100% do it, step outside your comfort zone push yourself, you have no idea where it could take you!
Maisie Oddy
2023-2025 Colour Rebel
HEAD TO asphair.com/rebels FOR MORE INFORMATION & HOW TO APPLY
THE BIOMIMETIC SYSTEM THAT REPLICATES & REBUILDS THE NATURAL STRUCTURE OF HAIR
The VITAPLEX treatment is incredibly versatile making it perfect to offer in:
BLEACHING SERVICES
COLOUR SERVICES
AS A STAND-ALONE TREATMENT
IT’S AS EASY AS
MIX & APPLY
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REPAIR & REBUILD
BOND PROTECTOR
BOND RECONSTRUCTOR
Protects inner structure of hair during colouring or lightening services and prepares hair for bond reconstructor treatment.
This treatment repairs previously damaged areas of the keratin structure, leaving hair repaired and restored back to its natural state.
300ml
275ml
MAINTAIN AT HOME BOND PRESERVER 200ml
Take-home strengthening treatment to maintain improved hair condition. Use with full Vitaplex range for optimal results.
20% OFF ALL VITAPLEX
VITAPLEX LEAVE-IN TREATMENT Experience the revolutionary Vitaplex Leave-In Treatment, designed to instantly replenish hair. Repairs, Strengthens & Protects Leaves Hair Silky Smooth & Shiny Enriched with Shea Butter, Argan Oil & Panthenol Mimics Keratin Structure Intelligent Peptide Replacement Silicone Free RAV19 COMPLEX
20% OFF: SALON: £11.46+VAT | NORMALLY £14.70
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SAVE
£5
MODE COLOURCARE Daily Protection Against Colour-Fade Hydrates and protects colour-treated hair. Repairs & rejuvenates without weighing hair down. Delivers intense shine for vibrant, long-lasting colour. Colour-lock technology & UV filters help protect against colour fade. Leaves hair replenished, silky-smooth, & easy to manage. Sulphate & Silicone free.
ColourCare 1L Duo
NOW £23.60+VAT WAS £28.60
SAVE £3.58
CRÈME DEVELOPER 1L AVAILABLE IN 3%, 6%, 9%, 12% • High performance • Low pH conditioning formula • Available in 4 strengths • For all colouring and highlighting needs.
BUY ANY 2 FOR £11*+VAT NORMALLY £14.58
SAVE £4.20
CONVERTER 1L WHEN DO I USE 1% OR 2%?
1% 3.3VOL - Great for use when wanting to create deeper richer shades, when staying on the same depth or going darker and with toners when working on delicate or porous hair. 2% 6.7VOL - Great for use with lighter shades, toners and vibrant colours when wanting to achieve an elevated look.
BUY ANY 2 FOR £12*+VAT NORMALLY £16.20 * Any Mix.
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TRANSFORM COLOUR. BOOST CONDITION. INTENSIFY SHINE.
Illuminating semi-permanent masque. Easy to use, leaves no re-growth & washes gently away - beautifully simple.
SAVE £3.91
BUY ANY 2 FOR £14.99 +VAT *
* Any Mix.
GET THE LOOK:
Maple Flame
Gloss Shotz Burnt Copp By Terri Nadin @terri_nad
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NEW
NEW LEVEL, NEW ITEMS, BIGGER REWARDS. Collect Stamps To Earn
FREE PRODUCTS
Contact y local distr our ibutor today to colle your new ct Loyalty C ard
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