SA Jewellery News (SAJN) • September 2025 • Jewellex issue by www.jewellerysa.co.za

Inside Jewellex Africa 2025 Why Trade Exhibitions Matter

JEWELLEX EDITION

How to Price for Proﬁt

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25. 23.

FROM THE JCSA OFFICE

IN MEMORIAM

Honouring three remarka le lives

INDUSTRY INSIGHTS

andora plans to close up to stores in China

emﬁelds sells a erg rand for US$50 million

Alrosa to egin ﬁeld trials of high e ciency diamond separator

•De Beers and Endiama discover new kim erlite ﬁeld in Angola

In this issue

INSIDE JEWELLEX AFRICA 2025

LornaLloyd, C of the ewellery Council of SA C A , shares the latest developments from the council’s o ce 16. 29.

• A new home and festive theme for Jewellex ewelle Africa oor plan

• Why trade exhibitions matter rom reakfast talks to rooftop sundowners cial e hi itor directory

Test your trade knowledge

How to stand out as an e hi itor

Acknowledging the ewelle Africa sponsors

MARKET EVOLUTION

Thenew face of the outh African jewellery uyer

SECURE RETAIL

securitytips for retailers and shopping centres

ETHICAL CRAFTSMANSHIP

our most valua leasset

SETTING THE STANDARD

The future of jewellery skills

EMBRACING INNOVATION

Tools of the trade

A PRACTICAL GUIDE

How to price for proﬁt

BORN IN AFRICA

A comprehensive directory featuring information and contact details of all members of the Jewellery anufacturing Association of A

Jewellery Council of SA update

Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA), shares the latest developments from the council’s office

The C A is proud to serve its mem ers across all sectors of the industry manufacturing, wholesale, retail and reﬁning. We arehereto support you, represent you and help your usiness thrive.

We do this in a num er of ways, including haring critical informationthat aﬀects your usiness, such as changes in legislation and industryregulations. ngaging with government on key issues that require attention, representationor relief on ehalf ofour industry.

Creating e portopportunities, including applying to the TIC for funding support toassist com panies e hi iting at international trade shows. Hosting e hi itions andevents, including national roadshows, tounite the industry and support networking, growth and colla oration.

u lishing SA Jewellery News, the industry’s go to maga ine for news, trends, insights and updates that matter.

As a mem er ased organisation, our oardand committees are elected by members to address the issues you elieve are important. However,we recognise that sometimes topics may arise that are not yet on our radar. We value yourinput andwant to hear from you. If thereis something you elieve we should address, promote or improve, please get in touch y e mailing lornal jewellery.org. a.

Biggest industry event of the year –Jewellex Africa 2025

Thecouncil is thrilled that preparations for the industry’s premier event of the year ewelle Africa are underway

This agship show promises to e a dynamic plat formfor uilding relationships, generating usiness and connecting with the entire jewellery value chain, from manufacturers and retailers to suppliers and service providers.

To further elevate the e perience,we will e oﬀering networking events to meet with old friends and colleagues in the industry. These two e clusive networking events are

The ewelle usiness reakfast on unday, eptem er at am and the ooftop undowners, also on unday, eptem er at pm.

Invitationswill e sent out soon keep an eye on your in o

The under-rated power of gemstone education in retail sales

I recently came across an article in an international jewellery pu lication, written ya outh African, that oﬀered a powerful perspective on how gemstone education can directly in uence retail revenue. The insights were othenlightening andpractical,andI felt they wereworth sharing.

“While we may not be able to remove crime entirely, we believe that by working together as an industry, we can significantly reduce its impact.”

The article highlights a commonlyoverlooked truth gemstone knowledge is not just a nice to have it is a sales tool. In today’s market, customers are well informed. They research efore making a purchase and e pect the sales teamto know more than they do. When staﬀ fallshort, it is not just a missed sale, ut often a lostcustomer.

n the other hand, trained sales professionals provide accurate, conﬁdent informationwhich uilds trust and esta lishes stronger,long termcustomer relationships.

ne striking e ample from the article was the a ility of a sales consultant to distinguish etween two emeralds. ne was oiled, the other was untreated. That simple piece of knowledge instantly increases the perceived value of the product. imilarly, when a salesperson can e plain that a pink sapphire is untreated and originates from riLanka, they are not just stating facts, ut telling a story. They are justifying the price, creating curiosity and elevating the product in the eyes of the customer. And that is e actlyhowknowledge drives conversions.

esearch from top performingretailers consis tently shows that teams with focused gemstone education see measura leincreases in sales.

Important advice is that gemmologicaltraining should e a priority for all retail staﬀ. It empowersthem to provide accurate information andoﬀera richer, more engaging customere perience.

When foot tra cslows andsales dip, the solution is not always more marketing. ometimesthe answer is simply etter training.

lease consider our localtraining providerssuch as The em La ,which oﬀers gemstone training.

Criminal activity in KwaZulu-Natal (KZN)

The ewellery Councilmet with the N egional tructures Committee in ur an in uly to catch up on the state of the industry, as well as todiscuss

the rise incriminal activity aﬀecting the jewellery industryin the region.

Current crime statistics indicate that a signiﬁcant num erof crime related incidents are originatingin N and su sequently impactingotherprovinces. In response tothis, we want to e more proactive to strengthen security colla oration and intelligence sharing within the industry.

The ewellery Council isk Initiative worksclosely with leading crime preventione perts and its oard comprisesrepresentatives from the Consumer oods Council of A, the A olice ervice A , the National rosecuting Authority, private security providers, insurance ﬁrms, the A iamond and recious etals egulator and mem ers of the jewellery industry.

alcolm enner of C was appointedto represent the N region on the oard. He will e overseeing the regional crime prevention portfolio and will liaise with national e pertswhen necessary to help com at criminal activity in the province.

em ers fromallprovinces are requested to commu nicate any crime related incidents to uleng achidi at pulengr cgcsa.co. a. Whenreportingincidents, please include asmuch detail as possi le, including The date and timeof the incident.

The location.

The A case num er if applica le . Any availa le photosor video footage.

This information is vital insupportinginvestigations andconverting cases into successful convictions.

While we may not be able to remove crime entirely, we elieve that y working together as an industry, we can signiﬁcantly reduce its impact and uild a safer, more resilient jewellery sector.

or more information on how to get involved or learn a out our programmes,please visit our we site www.jewellery.org. a, tel or e mail admin jewellery.org. a.

Editor: Adri Viviers Cell: 084-261-1805

E-mail: adriv@jewellery.org.za

Sales Representative and Administrative Manager: Thuli Majola Cell: 074-243-0703

E-mail: thulim@jewellery.org.za

SA Jewellery News is published by: Jewellery Council of South Africa

CEO: Lorna Lloyd Cell: 082-456-5558

E-mail: lornal@jewellery.org.za

Executive Assistant to CEO: Elsa da Silva Cell: 082-214-0028

E-mail: elsad@jewellery.org.za

The views e pressed in this pu lication do not necessarily re ect those of the owners, a liated organisations, mem ers, the pu lisher, or its agents. While every eﬀort has een made to ensure the accuracy of the content, neither the owners, a liated organisations, the editor, nor the pu lisher can e held responsi le for any errors, omissions, or any consequences arising therefrom. The same applies to all advertising. . All rights reserved. No part of this pu lication may e reproduced or transmitted in any form or y any means, electronic or mechanical, without prior written permission from the pu lisher.

editor's note

Welcome to this umper ewelle dition of SA Jewellery News and what a joy it is to ring it to you

This issue marks our eighth edition pu lished in house under the ewellery Council, and it has een very inspiring to witness just how tirelessly the council works to support its mem ers and uplift the jewellery industry as a whole. It truly is a privilege to e part of this team and to see, from the inside, the passion and commitment that drive everything they do.

n a more personal note, this marks the th issue that o our ama ing designer , Thuli our wonderful sales representative and I have worked on together. ver the years, we have uilt a strong and trusted working partnership, as well as a deeply meaningful and genuine friendship. oing every issue with them continues to e one of the most rewarding aspects of putting this maga ine together.

We are also e cited to announce some valua le new additions to the maga ine, starting this month. These include a monthly column y aldilah arrett focusing on the challenges and developments in industry training, a critical area for the future of our sector, as well as a new colla oration with the Consumer oods Council of A C C A to help the industry report crime incidents more eﬀectively. adly, ro eries, reak ins and theft remain a serious concern. We urge all jewellers and industry mem ers to report such incidents to the C C A.

We are also in discussions with the inancial Intelligence Centre to introduce a monthly A feature, helping to demystify compliance and provide clarity regarding reporting o ligations stay tuned

Report Crime Incidents to the CGCSA. Robberies, break-ins, and thefts remain a serious concern in our industry. Jewellers and industry members are strongly encouraged to report any such incidents to the Consumer Goods Council of South Africa (CGCSA) via e-mail: pulengr@cgcsa.co.za / crime@cgcsa.co.za . Please share detailed information, such as date, time, location, SAPS case number and any available photos or video footage, which is used to support investigations and help secure successful convictions.

ON THE COVER

We are e tremely grateful for the continued trust and support we receive from you, our industry colleagues and we are committed to making SAJN an even stronger resource for all our readers. If there is anything you would like to see more or less of, please do not hesitate to let us know.

We cannot wait to see you at ewelle and have no dou t that it will e a very rewarding and memora le event. ntil then, happy reading

Adri

Precious Metals Tswane is a precious metals refinery based in Gauteng, South Africa. It specialises in refining gold, silver and other South African precious metals for mines, goldsmiths, jewellers and manufacturers. Precious Metals Tswane processes both mined and recycled metals. As one of the trusted gold refineries in South Africa, it o ers accurate and e cient refining services with full compliance and traceability. Its services also include jewellery casting and manufacturing, alloy and findings supply, as well as the trade in gemstones, diamonds and moissanites. For more information, contact Precious Metals Tswane on tel: (012) 035-0260 or e-mail: info@preciousmetalstswane.co.za.

Altin Jewellers × MetCon

Crafting Stories in Platinum

From the moment Johann founded Altin Jewellers, he knew each piece had to be a personal symbol, a story the wearer could carry for a lifetime. Johann’s design journey began at the famed Erich Frey school, where architectural precision and respect for proportion influenced his bold, and highly creative style. A style which has evolved into one of timeless elegance and deeply personal storytelling.

A Love Affair with Platinum

Johann’s passion for platinum was sparked early in his career, when MetCon introduced him to the metal as it gained traction in South Africa. Workshops with the Platinum Guild International (PGI) US revealed its beauty and complexity and he was hooked. His participation in the PlatAfrica competition, alongside MetCon and Valterra Platinum, expanded his creative horizons and honed his craft.

For Johann, platinum is “the thoroughbred of metals” — powerful, pure, and enduring. Its demands reward patience with timeless beauty. With MetCon’s casting expertise, he achieves precision in structure, balance, and finish without sacrificing strength.

Innovation in Materials

In his recent work, Johann has pushed boundaries by combining platinum with Invicon. Platinum brings weight, purity, and heritage. Invicon delivers precision

and flexibility. Together, they forge a blend of strength, sophistication, and ingenuity, yielding designs that are striking yet performance-driven.

A Partnership Forged in Excellence

Since 1992, Altin Jewellers and MetCon have shared a partnership, as Johann puts it, “built on trust, innovation, and a shared commitment to excellence.”

What the Future Holds

Looking ahead, Johann’s vision remains clear: “I’m excited to continue exploring designs that respect platinum’s heritage while pushing it into bold, unexpected territories — pieces that will still feel relevant and beautiful decades from now. For me, platinum is not just a metal; it’s a storyteller, and I can’t wait to see what stories we tell next.”

A romance between form and meaning.

Every piece Johann creates is tailored to complement not just a client’s style, but their life’s narrative.

“Discover a world of exquisite gemstone jewellery”

For over 50 years, JPPE, a Cape Town family business, has been crafting exquisite gemstone jewellery. Since 1966, our passion for precious stones has inspired us to create stunning designs, captivating both locals and tourists.

From Big Five-inspired pieces and elegant African designs to timeless classics, our extensive collection showcases a rainbow of loose gemstones and a broad selection of in-house designs.

As one of South Africa's most established gemstone jewellers, we pride ourselves on offering quality ranges that reﬂect global trends, catering to every taste.

Every piece is meticulously crafted in South Africa and backed by a 100% service guarantee. Choose from a variety of gemstones and precious metals, including silver and 9ct, 14ct, and 18ct gold.

Combining the innovation of CAD design with the expertise of our master artisans, JPPE delivers craftsmanship that meets the highest international standards.

Gilson Director

Sales Representative

AFRICAN PENDANTS

Honouring three remarkable lives

In recent months, the South African jewellery trade has bid farewell to three exceptional individuals whose contributions, talents and characters left an indelible mark on our industry. We pay tribute to their lives, their legacies and the lasting impact they have had on all who knew them

Liebrecht van Deijl

The outh African jewellery sector mourns the passingof Lie recht van eijl, a distinguished ﬁgure who carried forward a proud family legacy of e cellence and innovation.

Together with his rothers, rnst and Henri, Lie recht took over the leadership of an eijl ewellers in , guiding the usiness into a new era of e ceptional design and craftsmanship. uring histenure, the companyearned multiple accolades, including repeated successes at the e eers hining Light Awardsand recognition in the latAfrica competition. His passion for design, innovation and quality helped secure the rand’s reputation as a enchmark of sophistication in the trade.

Lie recht wasequally admired for his generosity, mentorship and dedication to nurturing newtalent.

We e tend our deepestcondolences to the an eijl family and the entire an eijl ewellers team.

Harald Niederhumer

We remem er and honour master goldsmith Harald Niederhumer, who passed away at the age of .

Austrian y irth and outh African by heart, Harald was a highly respected craftsman, a mentor and a quiet force in the world of jewellery manufacturing. rom his early days at Alan air anufacturing ewellers, wherehisprecision,

skill and pursuit of perfection earned widespread admiration, he wenton to co found Aurum esign in Cape Town, today run y his son, e astian.

To those fortunate enough to learn fromhim, Harald was more than a teacher he was a standard earer. As Andreas alver movingly recalled I was privileged enough to sit ne t to him asmy journeyman and couldn’t have asked for a etter teacher. He worked like a true erman professional and accurate. There was no in etween.

Another tri ute descri ed him as igger than life, a vessel of vastknowledge, a great mentor and a patient teacher.

ellow jeweller anine innemancalledhim an a solute genius , adding I’m very lucky to have worked with him over the years.

Harald’s quiet rilliance, generosity of knowledge and dedication to his craftleave a lasting impression on all who had the privilege of knowing and working with him. Hislegacy will endure in every piece he shaped, every student he inspired and everystandard he helped raise.

We e tend our heartfelt condolences tohis wife ina, his sons and daughters, and all his family,friends and colleagues.

Rodney Chandler

The industry was deeply saddened y thenews of odney Chandler’s passing, following his disappearance on une this year. His disappear ance was widely shared across various platformsin the hope of his safe return.

odney was a highly respected and well known jeweller, admirednot only for his e ceptional craftsmanship, ut alsofor the kindness and integrity with which hecomported himself. His passing is a profound loss to the jewellery industry.

We e tend our heartfelt condolences tohis wife heila and to all his family and friends.

InfernoGold II

I f n e r n o G o l d

Pandora plans to close up to 100 stores in China

andora is set to closeappro imately underperforming stores across China as part of a roader strategy to streamline its retail network. This move comes even as the anish jewellery rand posted improved revenue for the second quarter of .

riginallyaiming to close around 50 stores in China, Pandora updated its forecast, revealing the increased closures. As a result, the company now e pects to open a net new stores glo ally y the end of the ﬁscalyear, down from its previous projection of . espitethis adjustment, Pandora remains committed to long term growth,with plans to e pand its glo al footprint y stores y the close of .

or , which endedon une, the rand reported a increase

in revenue organically , reaching , illion , illion .Like for like sales rose y , driven largely y strong demand in the A, especially around the other’s ay period. Net proﬁt grew modestly y , , totalling million , million .

andora’s La rown iamonds collectionperformed nota lywell, posting a increase inlike for like sales, second only to its colla orations segment. However, the company noted that oth thesesegments carry lower proﬁt margins, whichhad a negative impact on overall earnings.

In uly, like for like sales grew y a out ,although the earlier than usual end of season sales and depleted inventory levels aﬀected results.

Swatch apologises after backlash over ad

wiss watchmaker watch has apologised and pulled a glo al ad after acklash on Chinese socialmedia overan image showing an Asian model making a slanted eye gesture, widely seen as racist. The company issued apologies on Instagram and Wei o stating that the content had een removed worldwide.

espitethis, many Chinese users called for a oycott of watch and its rands, including Tissot and Longines.

watch, heavilyreliant on China, recently reported an , drop in ﬁrst half salesdue to weakening demand.

Gemfields sells Fabergé brand for US$50 million

emfields has finalised the sale of its lu ury rand a erg to investment firm Capitalfor million, marking a strategic shift for the mining company.

According to the terms announced, Capital will take full ownership of the a erg rand. f the total amount, million waspaid upon the deal’sclosing on August. The remaining million will e paid in quarterly royalty instalments equal to of a erg ’s future revenue.

The sale, originally revealed in ecem er , was delayed to accommodate emﬁelds’ rights issue, completedon une .

This sale marks t he conclusion of a significant chapter for emfields, says C ean il ertson. a erg played a crucial roleinelevating the profile ofour coloured gemstones. We’ll certainly miss the rand’s prestige and marketing impact.

The proceeds from the sale will support emﬁelds’ operations, includingthe commissioning of a new processingfacility at its ontepue u y ining site in o am ique and the phased restart ofmining at its agem emerald minein am ia.

ROUMIL PATEL Director +91 7228844354 +27 0832756106

krishagems.sa@gmail.com

Suite 106B, 3 Sturdee Ave, Rosebank, Johannesburg - 2196

Pritesh Patel named new President and CEO of GIA

The emological Institute of America IA has announcedthe appointment of ritesh atel as its ne t resident and Chief ecutive cer. atel succeeds usan acques, who will stay on as a strategic advisor untilretiring at the end of the year.

His appointment follows a glo al search conducted y the IA Board of Governors and a dedicated CEO search committee, which considered oth internal and e ternal candidates.

atel joined IA in as ChiefInformation cer and ecame C in , overseeing operations and strategic planning. efore IA, he was ice resident of IT at CI C International Inc and holds an MBA from the University of outhern California’s arshall chool of usiness.

It s thehonour of a lifetime to lead an institution as trusted and iconic as IA, atel said. I’m inspired y its legacy of e cellence and integrity and committed to uilding on that foundation with purpose and vision.

Be Inspired by Italy

Come and explore our exciting and expanded collection of high quality completed, per meter and enamel chains, charms, ﬁndings and fancy jewellery.

We’re showcasing a fresh new range this year, crafted with precision, style and the quality ITALCHAIN is known for.

Whether you’re a retailer, designer or wholesaler, you’ll ﬁnd pieces that stand out and elevate your oﬀering.

Contact Soﬁa Costaras

Tel: 011 524 0693 / 061 719 1886 / 074 022 9999

E-mail: mail@italchain.com

De Beers and Endiama discover new kimberlite field in Angola

The e eers roup and Angola’s state owned diamond company, ndiama,have announcedthe discovery of a new kim erlite ﬁeld, e eers’ ﬁrst in over years.

The find was made in uly , when the joint venture hit kim erlitein the first drill hole of a high priority area identified during air orne surveysearlier this year. Additional drilling, geophysical surveys and la analysisare underway to determine the type ofkim erlite and its diamondpotential.

This milestone follows two Mineral Investment Contracts signed in and a o aimed at deepening e plorationeﬀorts. e eers C Al Cook praised Angola’s progress in creating a transparent, investor friendly environment and rea rmed the company s commitment to supportingAngola’s long term diamond sector growth.

Alrosa to begin field trials of high-efficiency diamond separator

Alrosa is set to launch ﬁeld trials in eptem er for a new diamond separator that could signiﬁcantly enhance ore processing,increasing capacity to tons ofkim erlite per hour, fourtimes current levels.

The mo ile unit uses a com ination of ray uorescence and radiography to sort diamonds more quickly and accurately. eveloped incolla oration with Alrosa’s Innovationand Technology Centre, ourevestnik and the dachny plant, the systemis designed foreasy transport and on site use, even in remote locations.

ollowing successful pilot testing, Alrosa plans to egin mass production if ﬁeld trials conﬁrm the technology’s performance.

Sales&Distribution

EmiliaMarais 0664767692

orders@labgrowndiamonds.co.za

DiamondSourcing&Procurement

LeandroEckardt 0824116444

leandro@labgrowndiamonds.co.za

Accounts&AdminInquiries

TarynMcPherson 0211090115

admin@labgrowndiamonds.co.za

LabDiamondsSAlabgrowndiamonds.co.za 6AFoyerBSovereignQuay,34SomersetRoad, GreenPointCapeTown

A new home and festive theme for Jewellex

Jewellex Africa 2025 marks an exciting new chapter with a move to The Galleria in Kramerville, Sandton, an elegant venue well suited to the calibre of the event. And with the introduction of a festive theme, this year’s show promises a refreshed atmosphere that celebrates the industry’s most important selling season

Jewelle Africa is usheringin an e citing new chapter as it moves to an impressive new venue in the heart of ohannes urg’s design district.This year’s show will take place on unday, eptem er and onday, eptem er at The alleria in ramerville, andton, a dynamic event space which has played host to numerous high end launches, e hi itions and gatherings.

The alleria offers a fresh ackdrop for the country’s premierjewellery trade e hi ition, com ining modern infrastructure, accessi ility and a distinctive, contemporary feel. This venueprovides a fitting stage for the latest collections,innovations and partnerships that will define the industryin the months ahead. With ample space, e cellent amenities and striking city views, thenew home of ewelle promises to deliver a memora le and elevated e perience for oth e hi itors and visitors.

In another ﬁrst, ewelle will feature a festive theme, designed to cele rate the industry’s most important selling season. Thetheme aims tocapture the spiritof

cele ration, gift giving and retail energy which deﬁnes the latter part of the year, adding colour and vi rancy to the e hi ition oor. isitors can e pect d cor and randing elements that re ectthis joyful atmosphere, enhancing the visual and emotional e perience of the event, while keeping the focus ﬁrmly on usiness and uyer engagement.

Althoughthe general event d cor will carry the festive theme, e hi itors are not required to style their stands accordingly. However,those who wish to em race thetheme are warmly encouraged to do so. It oﬀers a creative opportunity for e hi itors to stand out and aligntheir displays with the season’s energy and retail focus.

This year’s ewelle marks a move to a old new venue, as well as a renewedcommitment to creating meaningful, usiness driven e periences for the jewellery trade. y com ining a fresh location, a festive environment and a strongline upofindustry participants, ewelle is poised to rea rm its position as the continent’s premierjewellery event.

Jewellex Africa 2025 floor plan

Why trade exhibitions matter

Trade exhibitions continue to matter in an increasingly digital world. We explain how visitors can extract the most value from their attendance before, during and after the event

Trade e hi itions have long been a cornerstone of professional development, industrygrowth and usiness success in the glo aljewellery sector. or the local jewellery industry, events like ewelle present a unique and unparalleled opportunity to engage with the heart of the industryin real time.

Why trade exhibitions still matter in the jewellery industry

In an era when digital platforms and onlinesourcing have ecome everyday tools for jewellery usinesses, therelevance of in person trade shows isoften questioned. et time and again, the tangi le, interactive and immersive nature of trade fairs proves irreplacea le.

1. Face-to-face business development

No virtual meeting or online cataloguecan replicate the eﬀectiveness of in person

engagement. Trade shows allow uyers and suppliers to meet face to face, fostering trust, strengthening relationships and facilitating direct negotiation. Thisis especially critical in the jewellery trade, where tactile inspection and personalrapport are central to usiness success.

2. Product discovery and market trends

Trade e hi itions oﬀer a live, concentrated platform to discover new products, materials, collections and technologies. or visitors, they provide a chance to see, touch and compare merchandise, assess qualityand identify trends before they reach the mainstream. Whether you are scouting for thene t est seller, a new supplier or e clusive collections, shows like Jewellex

provide an e cient marketplace to make informed uying decisions.

3. Learning and innovation hi itions are not just a out products they are also knowledge hu s. Through demonstrations and conversations, visitorsgain insights into emerging consumer preferences and technological advancements. eing present at a trade fair places you on the pulse of innovation.

4. Networking with industry stakeholders romsuppliers and manufacturers to associations, designers and fellow retailers, the connections made at trade exhibitions can translate into lasting partnerships and usinessgrowth. Informal conversations often spark colla orations that would e hard to initiatevia e mail ortelephone.

How to prepare for a trade exhibition when visiting reparationis key to getting the most out of anytrade fair.

1. Set clear objectives

efore you steponto the e hi ition oor, deﬁne what youwant to achieve. Are you looking to ource new suppliers orproducts

Learn a out the latest markettrends ind tools or technologies to streamlineyour usiness

Connect with industry peersor e pand your professional network

Clarity a out your o jectives will help guide the way you spendyour time and who you prioritise meeting.

2. Register in advance and research exhibitors

All Jewellex Africa visitors are requiredtopre register. To do so, please visit https www.ees.events ewelle . This ewelle section includes a list ofall e hi itors, as well as the oor plan. Alternatively, visit https www.jewelle .co. a usiness directory for the e hi itor directory.

Compile a shortlist of must visit ooths and make appointments, where possi le. anysuppliers appreciate a scheduled meeting, which ensures that you get the time and attention you need,especially during peak hours.

3. Prepare materials and questions

Carry su cient usiness cards, marketing collateral if relevant and a note ookor digital device for taking notes. Also, prepare a list of key questions to ask e hi itors, whether a out pricing structures, supplychains, e clusivity agreementsor product innovations. eing prepared demonstrates professionalism and helps you assess potential partners more eﬀectively.

What to do during the event

1. Engage meaningfully ather than passively rowsing stands, engage with e hi itors. Ask questions, request samples

or demonstrations and learn their ack story. emem er, every conversation is a chance to uild a usiness relationship.

If a product catches your eye, take photos with permission , gather rochures and note the e hi itor s stand num er for easy follow up.

2. Network strategically se coﬀee areas and social events to meet peers, e change ideas and share e periences. Ask others what they have found interesting they might point you to a must see stand you have missed. ring a mindsetof curiosity and colla oration.

After the show: follow-up

and action

The realvalue of a trade e hi ition often comes after the event through follow up, implementation and re ection.

1. Organise your notes and contacts

Shortly after the event, review the materials you have collected and the notes you have made. rganise contacts into categories potential suppliers, partnerships, new trends, service providers, etc. oing this while the information is still fresh ensures etter decision making.

2. Follow up promptly each out to the people you met within a week. Whether you are

requesting further information, samples or quotations, or simply thanking them for theirtime, prompt follow up demonstrates professionalism and keeps the momentum going.

3. Share learnings with your team If you attendedon ehalf ofyour usiness, take time to de rief your team. hare new ideas, trends you noticed and recommendations for productsor suppliers. This ensures that the eneﬁts ofyour visite tend eyond your personal e perience.

4. Take action o not let rochures gather dust. valuate potential new suppliers, trial new products, adopt learnings from seminars and implementimprovements to yourmerchandising, marketing orcustomere perience ased on what you o served.

Trade exhibitions like Jewellex are more thanjust industry events they are catalysts for growth, innovation and colla oration. They oﬀera concentrated, high value environment to discover what is new, connect with the right people and steer your usiness forward.

In an industry as tactile, visual and relationship driven as jewellery, thereis no su stitute for eing there in person.However, making your visit count requires clear intent, active engagement and timely follow up.

Whether you are a ﬁrst time visitor or a seasoned attendee, take a strategic approach andyou will ﬁnd that the returns can e tend far eyond the e hi ition oor.

From breakfast talks to rooftop sundowners

Start your Jewellex experience with an insightful business breakfast and end the day with relaxed networking at the rooftop sundowners. These two key events are designed to inspire connection and conversation

As the jewellery industry prepares for another e citing ewelle Africa, anticipation is uilding for what promises to e a standout edition of outh Africa’s premier trade event. In addition to the vi rant e hi ition and product showcases, this year’s ewelle includestwo unmissa le networking opportunities set to enhance the e perience for e hi itors and visitors alike.

Theshow opens with the ewelle usiness reakfast, proudly sponsored y and eﬁnery, taking place on unday, eptem er at am. This eventoﬀers the perfect way to egin theshow, over a rela ed reakfast setting accompanied y thoughtful dialogueand industryinsights. Attendees can look forward to hearing guest speakers nathi ihlahla and Terance Nkosi, who will give a rief presentation onenterprisedevelopment and the importance of responsi le gold sourcing. This timely and relevant discussion re ects a growing commitment within the industry to ethical practices andinclusive growth, making it essential listening foranyoneinvested in the future of jewellery in A and eyond.

The ewelle community is also invitedtogather for ooftop undowners at pm, hosted at the chic alleria ooftop ar. ponsored yCape recious etals C , this informal gathering oﬀersanideal opportunity to reconnect with colleagues, network with newcontacts and enjoy reathtaking views of thecity skyline. While the sundowners will operate as a cash ar, guests will e treatedto delicious platters sponsored y C .

In the event of poorweather, the functionwill e moved indoors to the alleria’s Coﬀee ar area,

ensuring that the atmosphere remains rela ed and enjoya le regardless of conditions. Whether hosted under the open sky or within the venue’scontempo rary interiors, ooftop undowners is e pected to e a warmand memora leclose to the opening day.

oth events re ect ewelle Africa’s roader mission to oﬀer not only a platform for tradeand innovation, ut also spaces where genuine connections and industrycolla oration can thrive.

With the ﬁnal countdown now underway, e hi itors and attendees are encouraged to mark their calendars and arrive readyto engage. These special gatherings will add depth, valueand energy to what is shaping up to e an e ceptional show.

2025 exhibitors list

We are pleased to present the list of companies exhibiting at this year’s show. Their presence reflects the strength and diversity of our industry and we encourage you to visit them during the event

Stand NoCompany Name C AWelcomeLounge Innov Africa e NiroTrading ewellery eplacementConsultants

5Bassano Gioielli

C A SA Jewellery News ega A iamonds A pectrometerTechnologies emstone istri utors ienca

Crayve resentations

Isa ella ewels and eﬁnery s unto iamante roAfrica

Nivoda oma old

Isa ella ewellers eﬁners

20Brinks SA iftpak ersitrade

23Silver & Steel nity istri utors recious etalsTswane undelson rothers

27JPPE ilver

Stand NoCompany Name I errariLogistics

Lunar ewellery Watches

32Italchain cientiﬁcApplications CapeTools ewellery upplies

HeavenlyTrading Hot latinum

37Joy Collectables

38SM Watch A ewellery Wa Wor Touchof old e alelAtelier eth ewellery indings etalConcentrators omething pecial ewellers Network

NickThe earlman

T A I old Tam o kurhuleni ewellery roject nited cientiﬁc

Crystal orum

57Jewellery Afrika Cape recious etals

Test your trade knowledge

Think you’ve got what it takes to complete this Jewellex crossword challenge? Put your expertise to the test and see how well you really know your trade! Answers on page 66

ACROSS

. lo al ethical standards organisation a reviation

. Which city is home to the ig Hole, one of the largest hand dug e cavations in the world

. eep lue precious gemstone, irthstone for eptem er

. ellow precious metal often alloyed with copper or silver

. opular outh African gold coin, often made into jewellery

. ellow to orange quart variety used in jewellery

. urname of the current Chairperson of the ewellery Council of outh Africa

. ineral family, including emerald and aquamarine

. recious red gemstone, second in hardness only to diamonds

. rocess of coating a metal with a thin layer of gold

DOWN

. tandard unit used to measure gemstone weight

. olcanic rock that hosts many diamond deposits

. Name of the largest diamond ever discovered, found in outh Africa in

. outh Africa’s premier jewellery trade fair for the industry

. Art of setting small stones closely together in a pattern

. opular white metal used in ﬁne jewellery, sym ol t

. etal joining technique using heat and ﬁller metal

. opular green gemstone, often associated with royalty and rebirth

. rovince where e eers’ enetia ine is located

. irst name of the C of the ewellery Council of outh Africa

. recious metal with the sym ol Au

How to stand out as an exhibitor

Exhibiting at Jewellex Africa offers jewellery professionals one of the most compelling opportunities to showcase their craftsmanship, connect with key buyers and establish their brand

Africa’s premierjewellery and watch trade fair, Jewellex Africa, has been organised y the ewellery Council of A for overﬁve decades, creating a stage wheremanufacturers, wholesalers,retailers and industry service providers come together to reveal new collections and forge meaningful usiness relationships. The event gives rands a competitive advantage,granting e posureto carefully vetted uyers, including high proﬁle groups such as Chevron and The oschini roup.

Timingyour product launch strategically at ewelle can signiﬁcantly enhance visi ility. nveiling new collections or innovative lines at the show creates e citement and positions your randas forward looking.Complement your physical presence with pre showannouncements to alert uyers to your participationand drive tra c to your stand.

To rise a ove thecrowd, e hi itors must first prioritise the presentation of a refined and professional stand. Clean, coherent randingcommunicates credi ility your logo should feature front and centre, acked y elegant visuals, high quality imagery and clear, concise messaging which articulatesyour rand’s identity and unique value proposition. iven the diversityof visitors, consider showcasing tiered productlines or thematic collections tailored to each uyer segment. nsure that your display is well lit and tastefully arranged to highlight details and workmanship, including gemstones, metal finishes and design intricacies.

ersonalengagement plays a pivotal role in transforming mere passers y into meaningful connections. quip your stand with knowledgea le, approacha le team mem ers who can oﬀer conﬁdent insight into your products, materials, sourcing and production methods. A well prepared team mem er instils trust and makes your rand memora le. roviding printed or digital materials such as look ooks, price lists or digital catalogues allows uyers torevisit your collectionlong after they leave theshow oor.

Networking remains a cornerstone of the ewelle e perience. This fair welcomes participation from A and eyond. Take full advantage of networking opportunities y scheduling stand visits or arranging informal meet and greets.These connections can often lead to orders, partnerships and long term usiness growth.

Lastly, follow up is the element that turns eeting show interactions intoconcrete usinessoutcomes. eep a record of every meaningful conversation, gather usiness carddetails and arrange prompt post showfollow ups. Thank uyers for theirtime, sharedigital catalogues or samples, if requested, and rea rm your interest in future colla orations.

In conclusion, the key to standing out at ewelle Africa liesin meticulousstand design, conﬁdent personalengagement, strategic product disclosure, thoughtfulnetworking and timely follow up. When leveraged eﬀectively, your presence at ewelle can yield not only immediate orders, ut also long term relationships, s trengthening your position in the jewellery market.

risk with purpose.

Acknowledging the 2025 Jewellex Africa sponsors

Jewel product provides a tailormade sustainable solution for jewellery businesses that navigate the changing jewellery industry, market conditions exacerbated by crime and global economic inﬂuences.

The continued success of Jewellex Africa would not be possible without the valued support of its sponsors. Their involvement not only contributes to this important industry event, but also plays a meaningful role in supporting the broader South African jewellery sector

the jewellery industry requires a detailed understanding of its unique and with years of experience in developing niche insurance products, South Africa’s leaders in providing cover for retail, wholesale and jewellers, gem cutters and setters, watch importers, coin dealers, and dealers, goldsmiths, diamond and metal processors and reﬁners.

Sknow that one size does not ﬁt all, we also appreciate that standard cover is the wrong ﬁt for these customers.

ponsorship at events like ewelle Africa helps to create vital platforms for networking, showcasing innovation and promoting local craftsmanship. The commitment shown y this year’s sponsors re ects a shared investment in the growth and sustaina ility of the industry.

we can show you what type of specialist cover the jewellery industry has over 24 years.

Bryte’s Jewellery and Precious Assets division is excited to oﬀer you our Gem & Jewel cover, which is endorsed by the Jewellery Council.

Jewellex Welcome Breakfast sponsor: and eﬁnery

Rooftop Sundowners: Cape recious etals

Contact natasha.maroun@brytesa.com or robyn.lambert@brytesa.com and learn how we can assist.

Lanyards: Brinks

Carrier bags: Metal Concentrators

Registration: Cape recious etals

Visitor badge: iftpak

Printed exhibitor board at entrance: Bryte SA

Branded water: recious etals Tswane

Branded pens: Unity Diamonds

Branded rulers: ngar rothers

STANDDESIGN COMPETITION

BringthefestivespirittoJewellex!

Forthefirsttimeever,Jewellexwillembraceafestivetheme, celebratingtheindustry’sprimesellingseasonwithcolour,creativity andopportunity! Torecogniseandrewardexhibitors’creativity, we'reexcitedtoannounceaStandDesignCompetition.

Theexhibitorwiththemostoutstandingfestive-themed standwillwina SAJewelleryNews MarketingPackage valuedatoverR20000,whichincludes:

Afull-pagefeature/advertin SAJewelleryNews highlypopularHolidayEdition

Adedicatedpost-showmailer

Adedicatedpre-Jewellex2026 mailershowcasingyourspecials

The new face of the South African jewellerybuyer

SA’s modern jewellery consumer is evolving and is more diverse, value-conscious and digitally engaged than ever. We explore the key trends shaping the new face of this customer

The outhAfrican jewellery market is undergoing a nota le transformation, in uenced y shifts inconsumer demographics, economic factors, digital trends and evolving values.Historically dominated by a relatively narrow demographic, the jewellery industry is now adapting to a more diverse, informed andvalue driven uyer. This change presents oth challenges and opportunities for industry professionals across the value chain, from designers andmanufacturers to retailers and marketers.

The traditional outh African jewellery consumer was typically middle aged and older, often purchasing jewellery for weddings, anniversaries or investment purposes. urchases were largely occasion driven, with gold and diamonds seen as long

termstores of value. However, the proﬁle of today’s jewellery uyer is more dynamic and multi faceted. A growing segment ofconsumers, particularly illennials and en , are entering the market with diﬀerent e pectations and purchasing ehaviours. These younger consumers are more digitally savvy, socially conscious and design driven than previous generations. They view jewellery not just as a sym ol of wealth orstatus, ut as a form of personal e pression and identity.

ne of the most signiﬁcantshifts is the increased participation of younger women as self purchasers. Where jewellery uying was once predominantly gift orientated and driven y male consumers for female recipients, today thereis a clear rise of women purchasing jewellery for themselves. mpowered yﬁnancial independence and a desire for self e pression, these uyers are looking for pieces that re ect theirindividuality, rather thantraditional status sym ols.In response, many jewellers are adapting theircollections to include minimalist, customisa le and stacka le designs that align with this demographic’s tastes.

The rise of digital platforms has also played a critical rolein reshaping consumer ehaviour. commerce in A, while historically slower to develop than in moremature markets, has seen accelerated growth in recent years. Thisis partly due to improved digital infrastructure and the Covid pandemic induced necessity ofonline shopping. ewellery uyers are now more comforta le rowsing and purchasing high value items online, especially

whensupported y detailed product descriptions, virtual try on tools and customer reviews. ocial media platformslike Instagram and TikTok have also emerged as powerful tools for inspiration and discovery. In uencer marketing and user generated content are ecoming increasingly eﬀective in shaping uyer decisions, particularly among younger demographics.

Culturaldiversity and a renewedappreciation of local identity are further in uencing uying ha its. outh African consumers are showing a growing interest in jewellery that re ects their heritage,values and lifestyle. Thereis a noticea le uptick in demand for locally made, artisanal pieces which incorporate African motifs, indigenous materialsand traditional craftsmanship. Consumers are increasingly seeking authenticity and story tellingin the pieces they purchase, leading to a surge in support for independent designers and local jewellery rands.

ustaina ility and ethical sourcing are ecoming key decision making criteria for many outh African uyers. Consumers are

“The profile of today’s jewellery-buyer is more dynamic and multifaceted. A growing segment of consumers, particularly Millennials and Gen-Z, are entering the market with different expectations and purchasing behaviours.”

more aware of environmental and social issues and are demanding transparency from rands regard ingtheirsourcing practices and supplychains. thical concerns regarding con ictdiamonds,envi ronmental impact and fairla our practices are prompting a shift to wards la oratory grown diamonds, recycled metalsand responsi le sourcing certiﬁcations. While price and aesthetics remain important, ethical alignment is gaining prom inence, especially amongyounger and higher income uyers.

conomic pressures continue to in uence consumer ehaviour, particularly in a country with significant income disparity and ongoing economic volatility. Whilehigh end lu urypurchases remain the domain of a small, a uent market segment, thereis a growing demand for accessi le lu ury and afforda le fine jewellery. any uyers are looking for value for money pieces which alance quality and afforda ility. As a result,thereis increased interest in alternative materials such as sterling silver, vermeil and semi precious stones. rands that canofferdesign forward pieces at accessi le price points are well positioned tocapturethis emerging middle market.

The role of customisation and personalisation has ecome increasinglyimportantin jewellery uying decisions.Consumers are moving away from mass produced designs andgravitating towards espoke and made to order pieces. ersonalised engravings, birthstones, initials and symbolic motifs are allgrowinginpopularity. Thistrendre ects a roader consumerdesire for meaningful, emotionally resonant purchases, rather than generic lu ury goods. etailers and designers who oﬀer e i le, customer centric services stand to eneﬁt from this shift.

en’s jewellery is also gaining momentum as male consumers ecome moreopen to self adornment and fashion forward accessories. The modern male uyer is no longer conﬁned to wedding ands and watches. racelets,necklaces, earrings and rings are now part of the male jewellery repertoire, especially amongyounger ur an uyers. Thistrendis in uenced y glo al fashion movements, celebrity culture and shifting gender norms. etailers who catertothis segment with curated, masculinedesigns are seeing growing interest.

urthermore, the in uence of glo al trends cannot e underestimated. outh African jewellery uyers are increasingly e posed to international styles andstandards through digital platforms and travel. As such, there is a rising demand for contemporary, glo ally inspired designs which still re ect local relevance. At the same time, there is a clearopportunity for

outh African rands to showcase indigenous aesthetics to a roader audience y marrying glo al appeal with local authenticity.

In the retail environment, omnichannelengagement is ecoming a aseline e pectation. uyers e pect seamless integration etween physical stores and digital platforms. Click and collect services, onlineconsultations, e i le payment options and strong after salessupport are no longer diﬀerentiators, ut necessities. Retailers who fail to meet these e pectations risk losing relevance in an increasingly competitive marketplace.

Trainingand upskillingwithin the industry are also essential to respond to this new generation of uyers. ales staﬀ must e equipped not only with product knowledge, ut with digital uency, cultural awareness and customer servicee cellence. The modern jewellery uyer is informed and inquisitive and values transparency. A consultative, relationship ased sales approach ismore eﬀective thantraditional transactional models.

emographic changes, economic factors, digital adoption, cultural shifts and value driven con sumption are all reshaping the market landscape. or industry professionals, adapting to these changes requires a deepunder standingof the modern consum er’smindset and a willingness to innovate acrossproduct design, retail e perience and rand communication. The future of outh African jewellery retail liesin em racing diversity, authenticity and agilityin order to serve a more informed, empowered and dis cerning uyer.

security tips for retailers and shopping centres

In response to growing concerns about crime in retail environments, a set of key recommendations has been endorsed by the SA Council of Shopping Centres (SACSC), the Jewellery Council of SA (JCSA) and the Consumer Goods Council of SA (CGCSA).

Developed in collaboration with the SA Police Service (SAPS), these guidelines form part of a unified strategy to improve the safety of our shopping spaces and protect the jewellery industry, particularly during high-risk periods

As the festive season approaches, traditionally a period marked y increased foot tra c and heightened criminal activity, security ecomes a top priority for oth shopping centres and jewellery retailers across A.

While implementation will vary, depending on speciﬁc operational conte ts, these practical safety and security tips present an opportunity for oth centre managers and individual retailers to review and strengthen their e isting protocols. The goal is a more secure shopping environment not only during the holidays, ut all year round.

TOP 13 SAFETY AND SECURITY TIPS

Shopping centre

. nsure proper signage and control over the wearing of any form of headgear, hats, alaclavas, hoodies, etc which o scure the identiﬁcation of facial features of visitors to the shopping mall. N This will need to e thought through in terms of implementation and to account for various religious groups, etc.

. eploy permanent armed response vehicles and guards at the perimeter of shopping malls, which are in constant communication with centre management and centre security and a le to respond immediately to any form of serious crime.

. ecure the e terior perimeter of shopping malls and the a ility to lock them down ie gates, spikes at the ooms, etc in the event of an emergency incident.

. ecure all alternative entrances to shopping malls such as ﬁre escapes, passages, etc and ensure that these are under constant surveillance and locked, where possi le.

. nsure su cient CCT coverage of all areas, as agreed to with the tenants, security service providers and law enforcement and ensure that these are placed in the est possi le position, are maintained adequately and have su cient resolution to identify perpetrators, with special emphasis on high risk value retailers.

. orm part of the local community policing forum in order to stay informed of what is happening in and around your centre.

. Create a WhatsApp group for all your tenants and security service providers for quick communication.

. nsure that you always have your local A station, A sector patrol vehicle and all emergency num ers readily availa le.

. Insist that the shopping centre security service providers at the centre have vetted all their personnel and provide proof of the vetting. Conducting regular random security checks is advisa le.

. nsure su cient deployment of security personnel, visi le and undercover in identiﬁed vulnera le areas, ie underground parking, open parking, etc.

. nsure that radio communication systems utilised y security service providers are regularly checked so that they are fully functional at all times.

. Consider and negotiate with relevant role players the esta lishment of a satellite police station within the centre where applica le .

. The shopping centre security should e part of the initiative.

Retailer

. nsure that there is su cient CCT coverage within the store. The entrance cameras should e at eye level and of good enough quality to generate clear, identiﬁa le images. In the event of an incident, the guidelines regarding the evidence of video footage must e followed. These are availa le from the C A.

. Install a smoke alarm and panic alarm systems, linked to centre management and security and, where appropriate, engage armed response.

. Never let individual s into your place of usiness efore or after usiness hours.

. o not open or close the store alone. Always ensure that at least two persons lock or unlock the doors while a third person o serves from a safe distance outside to summon police or security, if required.

. nsure that staﬀ mem ers are trained to e vigilant at all times.

. eport any suspicious ehaviour and photos to the C C A for distri ution to other retailers and centre management.

. istri ute all high value items throughout the store in the display ca inets while trading to reduce losses during an incident. Also ensure that all high value items are stored in the safe after trading hours jewellery, electronics and cellphones .

. In the event of a crime incident, comply with the perpetrator’s instructions and try to make mental notes without putting yourself at risk in order to provide the A with as much information as possi le.

. ewellers should lock all valua le stock away outside usiness hours.

. articipate in all crime prevention initiatives with in the shopping centre and maintain open comm unications with centre management and security.

. nsure that all employees and security personnel are regularly vetted and polygraphed, where appropriate.

. nsure that all emergency contact num ers are readily availa le and accessi le to all staﬀ mem ers in the store.

. The installation of security gates at entrances to a jewellery store is advisa le, as well as appropriate entrance security control.

ewellers and other industry mem ers are strongly encouraged to report any ro eries, reak ins and thefts to the C C A via e mail pulengr cgcsa.co. a or crime cgcsa.co. a. When reporting, include as much detail as possi le, such as the date, time, location, A case num er and any availa le photos or video footage. This information plays a vital role in supporting investigations and securing successful convictions.

As part of an ongoing commitment to industry safety, SA Jewellery News will include the C C A’s contact details in every issue going forward, reinforcing the importance of information sharing and colla oration in the ﬁght against crime.

A jeweller’s most valuable asset

In a marketplace defined by craftsmanship, heritage and personal expression, authenticity has become the most valuable and arguably the most enduring asset a jewellery brand or business can possess, as well as a strategic imperative

South Africa’s jewellery sector, with its rich history and access to some of the world’s most sought afterprecious materials, stands at a unique crossroads. Competing in oth domestic and international markets, outh African jewellers face increased scrutiny and heightened e pectations. In such a climate, eing authentic, in every sense of the word, oﬀers a clear and sustaina le competitive edge.

ﬁn n a t nt c t in the jewellery industry

Authenticity in the jewellery industry encompasses multipledimensions. It refers to the genuineness of materials such as certiﬁed diamonds or ethically sourced gold , transparency insourcing and manufacturing and truthful rand story telling. ore deeply, it also re ects the consistency etween what a usinessclaims to standforand what it delivers, othinproduct and practice.

In an age when misinformation can spread easily andtrustcan e lost in a single transaction, authenticity uilds credi ility. Unlike trends that wax and wane, authenticity is long term and irreplacea le. It earns customer loyalty, fosters meaningful relationships and enhances rand reputation three essential pillars for sustained success.

The rise of the conscious consumer

The glo aljewellery market has witnessed a transformation driven y the rise of theconscious consumer. uyers today, especially illennials and en s, aremore informed and more concerned a out the ethicaland environmental footprintoftheirpurchases. According to a report y c insey Company , of glo al consumers consider sustaina ility when making a lu ury

purchase, while of en s e pect companies to address social and environmental issues.

or outh African jewellers, this means that transparency is no longeroptional. Consumers want to know where stonesare sourced, how artisans aretreated and what values the rand upholds. In this landscape, authenticity is the foundation on which trust is uilt. usinesses that are forthcoming a out theirsourcing policies, community impact and production processes are the ones gaining market share.

r st an r nt at on in a competitive market

The jewellery market is saturated not only with legacy rands, ut also with a new wave of independent designers and digital ﬁrst retailers. Authenticity ecomes a powerful tool for diﬀerentiation. When a customer invests in

a piece of jewellery, often for a momentous occasion, they are not just uying a product they are also uying into the story ehind it the inspiration, the craftsmanship and the ethical integrity. rands that communicate these elements with honesty and consistency resonate more deeply andstand out in a crowded marketplace.

outh African jewellers have a unique opportunity here. With access to localdiamonds, gold and skilled artisans, there is a rich narrative to share, rooted in local heritage and glo al relevance. When told truthfully and with pride, these stories add value not only to the product, ut also to the rand itself.

ro o c rt ficat on an transparency Authenticity canand should e supported yverifia le proof. Certification offers third party validation, which reinforces a rand’scredi ility.

or outh African jewellers, particularly those working with natural diamonds, a certiﬁcate from a reputa lela oratory is essential. As awareness grows among consumers, they aremore likely to choose a jeweller who provides certiﬁcation that their stonesare authentic.

oreover, new technologies like lockchain are eing integrated into the jewellery supplychain to enhance transparency. or in stance, companies like e eers have introduced lockchain ased

platforms to track a diamond’s journey frommine to market. Whenadopted and communicated correctly, these innovations rein force authenticity and uild trust.

Authentic branding and story-telling eyond product authenticity, thereis rand authenticity perhaps the mostpowerful diﬀerentiator ofall. This involves eing clear a out who you are as a rand, what youstandfor and what valueyou ring to your customers and community.

Authentic rands do not mimic trends they lead with conviction. They are consistent in their messaging and operations, and they uild real emotional connections with their audiences. or outh African jewellers, especially independents and outiques, this could mean highlighting local artisanship, culturalinspiration or sustaina ility eﬀorts.

Take, for e ample, the growing popularityofAfro futurism and an African design in ﬁne jewellery. esigners who draw authentically fromtheir heritage, rather than appropriatingor

“In an industry defined by beauty, value and meaning, authenticity is the invisible thread that binds a brand’s promise to its customers’ trust.”

commercialising it, are not only preserving culture, ut alsocreatingunique, resonant oﬀerings for the glo al market.

Long-term value and customer loyalty

Authenticity creates long term value ecause it fosters loyalty. Customers aremore likely toreturn to a rand they trust, recommend it to others and ecome advocates. According to a delman Trust arometerreport, of consumers say that trust is a key factor inpurchasedecisions and that once such trust is lost, it is almostimpossi le toregain.

In the jewellery industry, where word of mouth, referrals and reputation are critical,authenticity paysdividends. It is less costly than advertising,more powerful than in uencer marketing and more sustaina lethan discount driven sales strategies.

Authenticity in the South African context

outh Africa’s jewellery industry is a comple and evolving space. While the country remains one of the world’s top producers of precious minerals, it also faces challenges regarding equita le distri ution, skills development and international competitiveness.

ewellers who are transparent a out these realities, acknowledge the comple ities of the supply chain, invest in local talent and embrace ethical innovation will earn the respect and loyalty of oth localand glo alcustomers.

In an industry deﬁned y eauty, value and meaning, authenticity is the invisible thread that inds a rand’s promise to its customers’ trust. It cannot e faked, fast tracked or ﬁnessed. It must e earned, protected and consistently e pressed.

Your trusted full-service jewellery trade partner

At the intersection of heritage and innovation stands Precious Metals

Tswane (PMT), a company built on the foundation of trusted metal refining and now evolving into a complete jewellery trade partner. From sourcing and refining to casting and finished pieces, PMT proudly serves South Africa’s jewellery industry more holistically than ever before

Jewellery casting and mounts: designed for the trade

PMT’s enhanced casting division offers a seamless journey from concept to creation. Whether CAD-assisted designs, wax printing or production-ready jewellery mounts are needed, PMT delivers consistent, dependable results across all gold alloys and metals. This enables jewellers, manufacturers and resellers to meet deadlines and exceed expectations without delays or compromise.

Built on reﬁning and powered by full-service manufacturing

Refining remains the cornerstone of PMT’s heritage, carried out by its dedicated metal office, which oversees gold and silver refining, metal sourcing and alloy supply. Building on this expertise, the company has expanded into full-spectrum jewellery manufacturing, from CAD design, wax printing and casting to laser engraving, stone-setting and finishing. PMT’s focus on reliability, quality and fast turnaround is supported by ongoing improvements in communication, workflow and service delivery.

Diamonds and gemstones: meeting modern demands

PMT’s growing diamond division offers a curated range of ethically sourced natural and laboratory-grown diamonds, as well as moissanites. In response to the demand for sustainable and affordable brilliance, the company sources each stone carefully and offers competitive rates to keep its clients ahead of retail and manufacturing trends.

A renewed commitment to service and support

PMT believes that its greatest strength lies in relationships. It invests in systems and people to provide better service, open communication and reliable support across all departments. Whether a long-time trade partner or a new client, clients can count on it to keep them informed and deliver excellence at every stage.

In a fast-paced industry which demands quality and responsiveness, PMT stands ready to be a trusted partner, from reﬁning to ﬁnished jewellery and everything in between.

Swing by to check out our Mounts, Tennis bracelet, united alloys and state of art casting tech. Let’s chat!

The future of jewellery skills

South Africa’s jewellery training landscape is facing significant challenges. In this new monthly column, Faldilah Garrett discuss the way forward when it comes to reviving skills development and securing the industry’s future

The ining ualifications Authority A is overseeing very e citing and innovative developments in the jewellery sector. A new suite of occupational qualifications and skills programmes will e registered with the A ualifications Authority A A , ensuring national and international recognition for the participants.

This initiative marks a significant step forward in skills development that will empower the sector, offering students and workers structured pathways to develop specialised skills and advance their careers. These programmes are modular, practical and workplace orientated, allowing students to uild competencies which are current and related to other qualifications on the N .

Why it matters

These developments are more than just curriculum updates they represent a strategic investment in A’s artisanal and mining heritage. y aligning training with industry standards and technological advancements provided we can ensure that the programmes are structured to eneﬁt the industry , outh African talent will remain competitive, skilled and future ready.

or that reason, we are always on the lookout for mem ers of the sector who are forward thinking, passionate a out the trade and willing to share insights.

Garrett is an expert in occupational programme development for the NQF, working with clients such as the MQA, SASSETA, the QCTO, the Reserve Bank and leading SETAs.

A qualiﬁ ed goldsmith since 1996, she has helped shape national jewellery and mining qualiﬁ cations since 2002. She serves on the JMASA Executive Committee and has trained top skills providers.

tay tuned for updates as these qualiﬁcations move through the registration process with A A.

The new qualiﬁcations are occupationally directed, meaning they are designed to meet speciﬁc jo roles and industry needs. tudents who complete these programmes will e equipped with practical, workplace relevant skills, making them more attractive to employers.

This opportunity offers e panded career pathways. These roles span creative, technical and precision ased fields, offering diverse entry points into the industry.

kills programmes such as ewellery ales

Consultant and asic ewellery anufacturer provide foundational knowledge for those interested in starting their own usinesses. Another e citing programme is the innovative occupational qualiﬁcation in watchmaking and repair, which opens doors for passionate professionals eager to make their mark. This supports self employment and micro enterprise development, especially in rural and underserved areas.

The CT ’s processes focus on quality and relevance, ensuring that training aligns with current technologies and market demands.

Companies investing in skills development for compliance will eneﬁt from these structured programmes. The alignment with CT standards ensures training contri utes meaningfully to road ased empowerment and workforce development.

In summary, these new qualiﬁcations and skills programmes are a strategic move to ridge the gap etween education and employment, foster innovation and create sustaina le jo opportunities in one of A’s most culturally and economically signiﬁcant sectors.

y formalising these qualiﬁcations, the A is enhancing the quality and competitiveness of the outh African jewellery industry and creating accredited, clear cut pathways for employment and career growth, ensuring the sector continues to sparkle on the world stage.

About Faldilah Garrett

Tools of the trade

As technology reshapes jewellery manufacturing, precision, speed and adapta ility are key to staying competitive. This month, we are spotlighting the Indutherm castingrange compact, powerful systems designed to meetthe needs of both traditional and cutting edge production.

Compact power, big capability

The Induthermcastingrange is uilt around a compact design that ﬁts seamlessly into any workshop. erfectly aligned with the rise of printing, these

As the jewellery industry continues to evolve, staying ahead of the curve means embracing the latest tools, technologies and machinery that enhance both creativity and efficiency. This month, we are spotlighting the Indutherm casting range

systems ena lejewellers to move from digital model to finished piece with e ceptional speed, detail and relia ility. Whether producing a one off prototype or fulfilling a large production run, Indutherm offers the e i ility to handle jo s of any si e without compromising quality.

Innovation at the core Indutherm’s e pertise is rooted ininductive thermal treatment of metals, with induction melting as the foundation of its technology. riginally developed for precious metalinvestment casting, its proprietary systems have evolved into a versatile platformserving jewellerydesigners, master goldsmiths, foundry specialists andeven dental technicians.

y working closely with end users, Indutherm tailors each machine to meetspecific technicaland operational needs. The range includes advanced vacuum pressure casting systems, open mouldequipment, semi finished productmanufacturing, granulationsolutions andeven metal powderproduction and classification, ridging the gap

etween traditional casting and additive manufacturing.

Cost ct ra an easy to service very Indutherm systemis designed with e ciency in mind

High quality casting results reduce costly rework.

• Minimal material loss for better resource use. ura le uild for long term relia ility. asy replacement of major components for minimal downtime.

sing original Indutherm consuma lesfurther enhances performance, from cruci les and moulds to sealingrods,ensuring higher quality results, reduced contamination, lowerpower consumption and e tended warranty coverage.

rom intricate one oﬀ designs to high volume runs, Indutherm casting technology helps jewellery professionals achieve consistent, high quality results faster, making it a powerful allyin the modern goldsmith’s toolkit.

Cape Tools & Jewellery Supplies is a local supplier of the Indutherm casting range. We thank it for its ongoing assistance with the Tools of the Trade column.

PROTECTION

SPECIALIST INSURANCE COVER FOR JEWELLERS

How to price for profit

Pricing jewellery correctly is one of the most important aspects ofrunning a sustaina le andproﬁta le usiness in the jewellery industry. or outh African jewellers, this process involves muchmore than simply dou ling the cost of materials. It requires a detailed understanding of all associated costs, the application ofsoundpricing principles andan awareness of market conditions, customer e pectations and legal o ligations.

The startingpoint for any pricing strategyis a clear calculation of the total cost involved in producing a piece. This includes direct material costs such as gold, silver, platinum, diamonds and other gemstones. iven that precious metal prices uctuate daily, it is essential to use up to date market rates when calculating these ﬁgures. In addition to materials, la our costs must e included. These should be based on the time it takes to produce each piece, multiplied y a realistic hourly rate which re ects the jeweller’s e pertise, the workshopenvironment and the standard of craftsmanship. Overhead costs are another critical component which isoften underestimated y small usiness owners. These cover everything from rent, utilities, insurance, security, tools and equipment depreciation to marketing and we site management. All these

Pricing jewellery for profit requires more than a simple markup. Jewellers must carefully consider material, labour and overhead costs, while also factoring in market conditions, VAT and compliance with industry regulations. A well-structured pricing strategy not only ensures profitability, but reinforces brand value and customer trust

costs should e proportionately allocated across the jewellery produced each month to arrive at a comprehensive cost ase.

nce total costs are calculated, a mark up is applied to determine the ﬁnal price. In the jewellery industry, a traditional method used is the keystone mark up, which involves dou ling the wholesale cost a mark up . In some cases, a , or times mark up may e applied, especially tocustom or high end

pieces. However, it is essential that this mark up not onlycovers costs, ut also aligns with the perceived value of the piece in the eyes of the customer. any outh African jew ellers are adopting a value ased pricing model where the retail price is set not only on the basis of cost, ut also on the unique qualities of the piece, such as its design, e clu sivity or ethical sourcing.

ricing mustalso takemarket positioning into account. etailers

should e aware of competitor pricing, othlocally and online, and assess where their products fit within that landscape. However, un dercutting prices simply to compete can erodeperceived value and long term profita ility. Instead, jewellers should ensure that their pricing re ects their rand positioning, target market and the value proposition they offer to customers.

Another factor to consider in A is compliance with legal and ta o ligations. ewellers must ensure that theyinclude AT at the prevailing rate of in theirpricing. urthermore,those dealing with precious metalsmust comply with the recious etals

Act No of , which governs the acquisition, possession, reﬁning and disposal of precious metals in the country. Non compliance can result in penalties or the loss of a usiness licence, making it vital tofactor these regulatory considerations into operational and pricing models. An e ample of asicpricing can help illustrate the process. If a ring costs in materials, in la our four hours at hour and R500 in allocated overheads, the total cost to produce the item is . Applying a , mark up would result in a retail price of , e cluding AT. The ﬁnal retail price including AT would e , . This price should

then e evaluated againstsimilar items in the market and adjusted, if necessary, taking into account rand positioning and demand. ewellers who supply retailers mustalso calculate a wholesale price that allows oth parties to profit. Let ussay that the wholesale price is of the retail price, meaning that the manufacturer must ensure that all costs and a reasona le profit are still covered within that amount. ailure to calculate pricing correctly at wholesale level can lead to long term financial strain. In a competitive market, accurate and strategic pricing is not onlya outcovering costs, ut a out communicatingvalue, maintaining a sustaina le usiness model and reinforcing rand integrity. y following a cost conscious andvalue sensitive approach to pricing, jewellers can uild trust with clients, remain competitive and ensure long term profita ility.

“Accurate and strategic pricing is not only about covering costs, but about communicating value, maintaining a sustainable business model and reinforcing brand integrity.”

Did you know?

About 35% of diamonds ﬂuoresce under UV light. In certain cases, ﬂuorescence can improve a diamond’s apparent colour in daylight, making a slightly yellow diamond look whiter.

Magpies have been known to steal jewellery; one London jeweller in the 1800s allegedly lost a sapphire to a bird that snatched it through an open window.

Before vinyl records, platinum master discs were sometimes made for prestigious recordings to ensure longevity – taking advantage of the metal’s resistance to corrosion. The phrase “platinum record” in the music industry is a nod to that level of prestige. Some crown jewel replicas are so ﬁnely made that they are used during parades to avoid risking the originals.

When transporting highvalue gems, some dealers follow an old superstition: never carry a diamond in your trouser pocket, as it is said to “trap” prosperity. Breast pockets or pouches are “luckier”.

In the 16th century, Spanish conquistadors encountering platinum in Colombia dismissed it as “platina ” – literally “little silver” – and considered it a nuisance contaminating gold. It was so diﬃcult to melt with the technology of the time that they sometimes dumped it back into rivers.

Before refrigeration, silver containers were used to keep milk fresher because silver ions can kill bacteria.

"1837 Blue" refers to the signature colour of Tiff any & Co, also known as Tiff any Blue. This specifi c shade of blue was chosen by Charles Lewis Tiff any in 1837, the year the company was founded, and was fi rst used on the cover of its Blue Book catalogue. The colour is trademarked by Tiff any & Co and has been standardised by Pantone as PMS 1837.

When the Cullinan Diamond was sent from South Africa to England, elaborate decoy security measures were made to protect it. The actual stone was sent in a plain postal box on a normal ship.

“Coronation Souvenir Front Page –2nd June 1953” via Wikimedia Commons, public domain.

BORN IN AFRICA

A comprehensive directory featuring information and contact details of reﬁning mem ers and members of the Jewellery Manufacturers' Association of South Africa proudly showcasing manufacturers committed to crafting quality jewellery locally.

A L AN ACT IN W LL

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mail adele amj.co. a

A ICAN T A A

JEWELLERY C LL CTI N

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mail tamiko a enconsulting.com

AFROGEM

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mail k ylegilson mwe .co. a jess afrogem.co. a info afrogem.co. a accounts jppe.co. a leighann afrogem.co. a

ALLOY JEWELLERY GALLERY (PTY) LTD

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mail edna alloygallery.co. a

ALTIN W LI T A ALTIN W LL

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mail info altin.co. a

AMBER & FORGE (PTY) LTD

T A CH AN

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mail info schermans.co. a

AMBIGO JEWELLERS

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E mail nto eko asil gmail.com

AN A AL

AN ACT IN JEWELLERS

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mail andreas andreassalver.com

AN LIN N W LL T LT

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mail lindenjewellery gmail.com

ANNA H LT W LL I N

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mail anna annarosholt.com

ANN LL A I

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mail murrayannelle gmail.com

A H W LL I N

AN ACT

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mail info ashokjewellers.co. a gmail.com

ATH NA A

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mail info randathenaa.co. a athena athena a shoes and accessories.com

A NTA W LL

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E mail dylan augenta.com

A I N

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E mail se astian aurumdesign.co. a adela aurumdesign.co. a aveda aurumdesign.co. a

A AN ACT IN T LT

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mail info aurummanufacturing.co. a oliver aurummanufacturing.co. a karina aurummanufacturing.co. a

A TH ATHL N ALLAN

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mail mail worldofauthor.com

A LL I N T LT

Tel no 82 3566

mail esther eaudell.co. a

A TI L L CTI N T LT

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mail chantelle eautifulselection.co. a chloelaing gmail.com

C IA N T LT

AN ACT IN

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mail karl rescodiamonds.co. a info rescodiamonds.co. a veronica rescodiamonds.co. a

TTLAN L N

I N GOLDSMITH

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mail rett rettlandpoulsen.co. a

N I W LL

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E mail info ronskijewellers.co. a

WN TH IA N T

W H

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mail larry rownsjewellers.com

carel rownsjewellers.com info rownsjewellers.com

LLI N TA T LT

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mail ullionstr gmail.com

CADTOCRAFT (PTY) LTD

Tel no 303

mail johanwessels gmail.com

CA NIN LA NI IT

OF T CHN L

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mail konstandakellisv cput.ac. a camerondowl cput.ac. a davidsre cput.ac. a

CA W LL IT NHA CC

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mail e en caress mwe .co. a

CHA L N N L T A LLA C A

Tel no mail charlene ellacosa.co. a

CHA L N AN IA N T LT

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mail rishan charlesnormandiamonds. com drrchetty me.com

CLA IT I N T LT

T A NNI A LT INT NATI NAL

W LL I N Tel no mail gault.jenni gmail.com

C CA T WN Tel no E mail haron cpmct.co. a jolandie cpmct.co. a

C AN Tel no E mail malcolm cpmd n.co. a

C HA Tel no mail renee cpmpe.co. a

C HANN Tel no 263 mail shannon cpmjh .co. a ianca cpmjh .co. a

FERRARI LOGISTICS SOUTHERN AFRICA (PTY)

Building 3, OR Tambo International Airport Special Economic Zone, Bonaero Drive, Bonaero Park, 1619

Tel: +27 87 654 2543 | Cell: +27 72 472 7170 / +27 66 488 2055

Email: info.za@ferrarigroup.net | Website: www.ferrarigroup.net

C ATI I N

AN ACT T LTD

Tel no

mail goldlink iafrica.com prakashsoni iafrica.com

A N AN ACT IN T LT

Tel no

mail da eron gmail.com david dulondon.com

ANI AL L W LL

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mail daniyalgoldjewellers gmail.com

A I L IN L ITH

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mail david d gold.co. a

DC JEWELLERS

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E mail dcjewel mwe .co. a santie dcjewellers.co. a

L N W LL T I

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mail waynedeglon gmail.com

N ITH W LL

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mail deonsmithjewellery gmail.com drdwsmith gmail.com deon deonsmithjewellery.com

I I I N

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mail didi dididesign.co. a

DR ESME SPICER

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E mail esme.spicer gmail.com

AN NI IT T CHN L

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mail queenethn dut.ac. a samanthav dut.ac. a N

Tel no

mail art e forson.co. a

ECO CHIC JEWELS

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E mail esmarie.ecochic gmail.com

L I N W LL

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mail edeldesignerjewellery gmail.com

H L NI W LL CT

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mail samuel ejewellery.org. a didi ejewellery.org. a

L NTAL T I

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E mail le amcleod icloud.com

AN ACT IN

AN I N (PTY) LTD

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mail info em er.co. a stephlou ser gmail.com

N H N W LL I N

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mail eon eonhoon.com

ERICA STRAUSS I N W LL STUDIO

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mail esdjewellery gmail.com

T NIT NT I

JEWELLERY (PTY) LTD

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mail info eternityenterprise.com daleen eternityenterprise.com

T A T LT

T A JEWELLERS

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mail a.veloso dourojewellers.co. a dourojewellersjh gmail.com

FACET JEWELLERY

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E mail catherine facetjewellery.co. a

A I W LL I N T I

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mail insaaf.achmat gmail.com fachmat gmail.com

FERROS JEWELLERS

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E mail ale ferrosjewellers.com

IN L LA AT IC CC

Tel no mail admin ﬁnegold.co. a steven ﬁnegold.co. a

AN W L

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mail marele freerangejewels.co. a

ATT W LL

Tel no gattoosjewellery gmail.com

A TA IN I T LT

Tel no mail rudi gautareﬁnery.com

GEM AFRIQUE

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mail soni .goldsmith gmail.com

GEMOLOGY AFRICA

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E mail gemologyafricasales gmail.com mandy tenikwa.co. a

HA L AN IN W LL

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mail gerhard gmﬁnejewellery.co. a

L AN I T LT

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E mail info goldandi.co. a

HA L H L IN T LT

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mail hadleyholdings protonmail.com contact juliapharo.com

HA NH I IA N

T AININ CH L

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mail neil diamondtrainingschool.co. a koos diamondtrainingschool.co. a info diamondtrainingschool.co. a

HA ILAH L C ATI N

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mail sheyna havilah.co. a carol havilah.co. a charlie thejacksons.co. a

H L N ICHAL T

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E mail studio helenmichaletos.com studio wildadornment.com

H TI WA T A TT AN TH

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mail hesti fetter and three.co. a

H I N AN ACT IN W LL

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mail info hui ens.co. a

I A L I N

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E mail ida idaelsje.com

ILITHA N T CH

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E mail siya alurite.co. a jason alurite.co. a

IL N A W LL

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E mail info ilonkajewellers.co. a

I N I ILL L NT

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mail imfundiso mwe .co. a

I IL C LL CTI N

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E mail ayeung impilocollection.co. a

FERRARI LOGISTICS SOUTHERN AFRICA (PTY)

Building 3, OR Tambo International Airport Special Economic Zone, Bonaero Drive, Bonaero Park, 1619

Tel: +27 87 654 2543 | Cell: +27 72 472 7170 / +27 66 488 2055

Email: info.za@ferrarigroup.net | Website: www.ferrarigroup.net

IN CH LT W LL I N

AN AN ACT

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mail admin csvaluers.co. a

I A W LL I N

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mail othmaisa el gmail.com

I A LLA W LL IN CC

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mail meiki isa ella refiners.co. a isa ella isa ella refiners.co. a info isa ella refiners.co. a

I I NI W LL

Tel no 505 mail nomfundo isimodeni.co. a

HIN W LL

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E mail jhindr gmail.com

JAGGATH JEWELLERS

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E mail navinjagath gmail.com

ANIN INN AN W LL I N

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mail janine janine inneman.com info janine inneman.com studio janine inneman.com customerlove janine inneman.com

HANNA AN L

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E mail jo johannavan yl.co. a

HN W LL

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E mail john jewellery gmail.com

H N AN ACT IN

T A TH EWELLERY SHOP

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mail johren telkomsa.net

A N W LL T LT

Tel no mail joy joymassyn.co. a

JYARAS JEWELLERS (PTY) LTD

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mail admin jyarasjewellers.co. a sai jyarasjewellers.co. a

ATANN TA CC

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E mail sparkle katannutadiamonds.co. a clare katannutadiamonds.co. a

A W LL

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E mail slaide.kayro mwe .co. a

I CL T W LL I N

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mail kim kimcloetedesign.co. a

I L IA N

W LL INC AT

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mail info kdji.org isaac kdji.org

I NI T LT

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mail accounts kioni.co. a

I T N ALAN CC

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E mail kristen merindol.com john merindol.com

A A ININ T LT

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mail greg.magid kusasareﬁning.co. a info kusasareﬁning.co. a

L A T ICH IN W LL

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mail ernst le ijou .co. a

LETHALE CARAT (PTY) LTD

Tel no 333 mail lethalecarat gmail.com

LILJA HASTIE JEWELLERY (PTY) LTD

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mail liljadesankahastie gmail.com

LILL I LA N CC

Tel no 655

mail lilly.f wol.co. a

LI W LL IN INC AT

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mail tessa lj i.org. a ma atho lj i.org. a siphelele lj i.org. a admin lj i.org. a kgothatso lj i.org. a

LI AN N

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L I N AN ACT IN W LL

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mail heather allany rink.co. a

LOTTI JEWELLERY

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E mail info lottijewellery.co. a

L N A A I N W LL

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mail silver lyndamarion.com

M2 JEWELLERS CC

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E mail maryna m jewellery.com

A LIN T TATI N

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mail info madelinestemptations.co. a

MAGGIE AFRICA

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E mail maggieroodt telkomsa.net

A A TAL C I

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mail edwards astronet.co. a valuchem.investments gmail.com

A NA LT T A IN CC

T A TAL IMAGE

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mail ma urchell gmail.com shameela metalimage.co. a info metalimage.co. a

A IN L CC

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E mail stephen marinegold.co. a

A I N W LL T I

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mail marionsstudio mwe .co. a

A WHIT H N L ITH

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mail info markwhitehorn.co. a whitehorngoldsmith gmail.com

A TIN NA L AN ACT IN W LL

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mail info martinnagel.co. a laura martinnagel.co. a

MASELESELE JEWELLERS

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mail imfundiso mwe .co. a

IT AN AN W LL

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mail panayiotis mmjewellers.co. a

TAL C NC NT AT A T LT

CPT

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mail info metcon.co. a melynda metcon.co. a

TAL C NC NT AT A T LT

Tel no

mail charlotte.crosse metcon.co. a grant.crosse metcon.co. a Hendri. eulder metcon.co. a iane. uncan metcon.co. a tania.pelser metcon.co. a michelle. o all metcon.co. a Amelia.vd erwe metcon.co. a Aasha. adanan metcon.co. a

FERRARI LOGISTICS SOUTHERN AFRICA (PTY)

Building 3, OR Tambo International Airport Special Economic Zone, Bonaero Drive, Bonaero Park, 1619

Tel: +27 87 654 2543 | Cell: +27 72 472 7170 / +27 66 488 2055

Email: info.za@ferrarigroup.net | Website: www.ferrarigroup.net

METTLE JEWELLERY

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E mail marlie mettlejewellery.com marlievn gmail.com

ICHA L L N

AN ACT IN JEWELLERS

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mail ms a samail.co. a

MICHL JEWELLERY

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E mail michelleliaosa gmail.com

INIT A T LT

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E mail info minit a.co. a

I W LL

Tel no

E mail mirinda mirkojewels.co. a

NAT AL CI TAL T LT

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mail info npmk n.co. a nikki npmk n.co. a

N W AN W LL I N

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mail nina newmandesign.co. a dave newmandesign.co. a

NIL N A IN W LL T LT

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mail laser nilu.co. a

NINA CH C LAIN

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mail info nina osch.co. a

N I N C AN

T A NAN TT

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mail nanette ynanette.com studio ynanette.com

OEL GRAHAM CC

T A CA IA N

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mail joelgraham capediamonds.co. a

ORO AFRICA (PTY) LTD

Tel no 860

mail gnathan oroafrica.com mlesueur oroafrica.com marketing oroafrica.com ﬁnance oroafrica.com

PAUL GALLIAS

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mail pgallias hotmail.com

A L AN IA N T I

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mail pearldiamond mwe .co. a

HILI TL W LL

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mail p etler mwe .co. a

ICC L IN I N W LL

T A IN N L

Tel no

mail info piccolo jewellery.co. a suvette piccolo jewellery.co. a

I W L CC

Tel no

E mail aroon piyuvejewelers.co. a shashi piyuvejewelers.co. a

N A W LL CC

Tel no

mail admin pneumajewellers.com sales pneumajewellers.com mikep pneumajewellers.co. a

LA IA N W LL

AN ACT CC

Tel no

mail popd mwe .co. a popj mwe .co. a lynette popularjewellers.co. a

CI TAL T WAN

Tel no 35 0260

mail info preciousmetalstswane. co. a iain preciousmetalstswane.co. a accounts preciousmetalstswane.co. a louise preciousmetalstswane.co. a

CI I N TT

Tel no

E mail julian precisionsetters.co. a

I A C

Tel no

mail previda previdaandco.com

IN IN IA N

Tel no

mail petre prinsandprins.com riana prinsandprins.com consultants prinsandprins.com stefan prinsandprins.com

AI N

Tel no

mail hello raimondo.co. a

A N IA N

Tel no

mail info olympia avenue.co. a natasha ramsdendiamonds.co. a

AN IN LI IT

Tel no 000

mail nicola gold.co. a raveen gold.co. a lie lek gold.co. a amandah gold.co. a ahirm gold.co. a

A A TH C ATI N

Tel no 727

mail noloyiso rarearth.co. a svetla rarearth.co. a

IA N

Tel no

E mail rien rddiamonds.co. a

C T AN N A T LT

Tel no

mail neil rarearth.co. a info rarearth.co. a

ICHLIN A T LT

Tel no 600

mail johan. e uidenhout richline group.com marco.decarvalho richlinegroup.com

ITC AN ACT IN W LL

Tel no

mail sales ritco.co. a info ritco.co. a

HAN CH I N

Tel no 8

mail info rohancherry.com

I INAL

Tel no

E mail info rokoriginals.com

TH W CH L A T N C

Tel no

mail admin ruthprowse.co. a s eukes ruthprowse.co. a

AN HA N IA N C TTIN W

Tel no

mail kevin lutrin.co. a kelli lutrin.co. a

ATH AA W LL CC

Tel no

mail admin sathkaar.com

A A W LL T LT

Tel no 02 2302

mail nicola savagejewellery.com

SCARAB JEWELLERY STUDIO CC

Tel no

mail janine scara jewellery.co. a Tanya scara jewellery.co. a christine scara jewellery.co. a

SEA & SHORE

Tel no

mail seashore.resin gmail.com

SERAGLIO JEWELLERS

Tel no

mail rolling.al ert yahoo.com

FERRARI LOGISTICS SOUTHERN AFRICA (PTY)

Building 3, OR Tambo International Airport Special Economic Zone, Bonaero Drive, Bonaero Park, 1619

Tel: +27 87 654 2543 | Cell: +27 72 472 7170 / +27 66 488 2055

Email: info.za@ferrarigroup.net | Website: www.ferrarigroup.net

HANI W LL I N T LT

Tel no

mail diamondshani gmail.com

SILÉMAY JEWELLERS

Tel no

E mail sile L hotmail.com

INC N W W L

Tel no

E mail sincenowc gmail.com nosh live.co. a

I ANA A ICA

Tel no

E mail info sivanadiamonds.co. a accounts sivanaafrica.co. a

L H AN AN ACT IN W LL

Tel no mail slhj telkomsa.net

SOMESTUFF CC

T A AL L AT LI

Tel no

mail martie e alelatelier.com

STARBRIGHT JEWELLERY

Tel no

mail megan star rightgirl.com

T I T LT

Tel no

E mail info studio a.com

T I W LL I N

Tel no

mail kim studio .co. a

T I C AN ACT IN W LL

Tel no

mail chris studioc.co. a peggy studioc.co. a janvanrens icloud.com

STUDIO LOUBSER

Tel no

E mail li li lou ser.com info studiolou ser.com

T NNIN IL T LT

Tel no

mail info stunningsilver.co. a

SURITA DU TOIT

IN W LL T LT

Tel no

mail info suritadutoit.com

THATO RADEBE JEWELLERY (PTY) LTD

Tel no

mail thato thatorade ejewellery.co. a morwa thatorade ejewellery.co. a

TH A LANI CHA ITA L T T

Tel no

mail paula ja ulanijewellery.co. a colleen ja ulanijewellery.co. a

THE JEWELLERY HUB

Tel no

E mail ian thejhu .co. a

TI AN A IN I W LL

Tel no

mail tiﬀ anymar icloud.com

TIN L C NT A

JEWELLERY CC

Tel no

mail geraldine tinsel.co. a

TIP TOP JEWELLERS

Tel no

E mail tiptop lantic.net nelis e gmail.com

TRIMALCHIO

Tel no

mail c asanra mwe .co. a

T HWAN NI IT

T CHN L

Tel no

mail newmand tut.ac. a NewmanN tut.ac. a

NT A ICAN IL

Tel no 367

mail henry rocketmail.com

NC T W LL

Tel no

E mail mark uncutjewellers.co. a

NI IT HANN

Tel no

mail fna ier uj.ac. a cels uj.ac. a

Thato uj.ac. a hselolo uj.ac. a amarit uj.ac. a

NI IT T LL N CH

Tel no

mail ct sun.ac. a joani sun.ac. a

AN I L AN ACT IN W LL

Tel no

mail info vdmj.co. a

AW A L W LL

Tel no

mail info vawdagoldgem.co. a

I A HAH C NC T

Tel no

mail info vijayshahconcepts.com nihal vijayshahconcepts.com

W LL

Tel no

mail v ivek vkjewellery.co. a

WAINW I HT IN W LL

Tel no

mail info wainwrightjewel.co. a david wainwrightjewel.co. a

W H I N W LL T I

Tel no

mail wooshen wooshjewellery.co. a

L N A IC W LL

Tel no

mail yol lu yahoo.fr

L I N

Tel no

mail ulumien gmail.com

L TH A T LT

Tel no

mail shikara urel.co. a

All JCSA member details were correct at time of going to press. While every eﬀort has een made to ensure the accuracy of contents, the ewellery Council of outh Africa cannot e held responsi le for any omissions or errors or any misfortune, injury, consequences or damages which may arise therefrom.

Building 3, OR Tambo International Airport Special Economic Zone, Bonaero Drive, Bonaero Park, 1619

Tel: +27 87 654 2543 | Cell: +27 72 472 7170 / +27 66 488 2055

Email: info.za@ferrarigroup.net | Website: www.ferrarigroup.net

AFRASIAN DIAMONDS www.afrasiandiamonds.co. a info afrasiandiamonds.co. a

AJANTA AFRIKA www.ajantaafrika.com gems ajanta.co. a

AMERICAN PIERCING SYSTEMS www.earpiercing.co. a enquiries aps stude .co. a

The ultimate in ear piercing safe - quick - sterile painless - easy-to-use and allergy free.

BYL DIAMONDS www. yldiamonds.com orders yldiamonds.com

CALDEAZ MANUFACTURING TECHNOLOGIES

www.caldea .co. a ludrick caldea .co. a info caldea .co. a

CAPE PRECIOUS METALS www.capepreciousmetals.co. a orders cpmct.co. a WhatsApp

www.gemstonedistri utors.co. a gemstonedistri utors gmail.com

EDUCATION AND LABORATORY www.gia.edu GIFTPAK www.displaycreations.co. a AIL sales giftpak.co. a

AMERICAN PIERCING SYSTEMS

TEL: 011 805 7574 | FAX: 011 805 7576

EMAIL: enquiries@aps-studex.co.za

WEBSITE: www.earpiercing.co.za

ANNA-B JEWELLERY www.anna .co. a orders anna .co. a

provides a tailormade sustainable solution for jewellery the changing jewellery industry, market conditions crime and global economic inﬂuences.

requires a detailed understanding of its unique experience in developing niche insurance products, leaders in providing cover for retail, wholesale and cutters and setters, watch importers, coin dealers, goldsmiths, diamond and metal processors and reﬁners. does not ﬁt all, we also appreciate that standard for these customers.

what type of specialist cover the jewellery industry has

Jewellery and Precious Assets division is excited to Gem & Jewel cover, which is endorsed by the Council. natasha.maroun@brytesa.com or robyn.lambert@brytesa.com and learn how we can assist.

JAMES RALPH www.jamesralph.com junaidp jamesralph.com

JAMES RALPH www.colmi.co. a jo jamesralph.com

capepreciousmetals.co.za | orders@cpmct.co.za | whatsapp: 066 063 1518

BASSANO GIOIELLI www. assanogioielli.com info assanogioielli.com H CT IL BRINKS www. rinksglo al.com dj.jn rinks.com

PASSIONMADEINITALY

JHB: (011)7045667 CPT: 0675993253info@bassanogioielli.com

BRYTE www. rytesa.com natasha.maroun rytesa.com ro yn.lam ert rytesa.com

CRYSTAL FORUM www.crystalforum.co. a info crystalforum.co. a

Crystalp Jewellery - Bringing you the finest Austrian crystals for a touch of

FERRARI LOGISTICS SOUTHERN AFRICA (PTY) www.ferrarigroup.net info. a ferrarigroup.net

ISABELLA DESIGN JEWELLERS

www.isa elladesignjewellers.co. a meiki isa ella reﬁners.co. a

UNGAR BROTHERS

www.ungar ros.co. a ungar worldonline.co. a

J.P.P.E MANUFACTURING JEWELLERS

www.jppe.co. a info jppe.co. a

“Manufacturers and wholesalers of South Africa's broadest selection of ﬁne jewellery designs and quality colour gemstones since 1965”

www.jppe.co.za

UNITY DISTRIBUTORS martin unitydiamonds.co. a nirel unitydiamonds.co. a

Jewel Tec

JEWEL TECH

www.jeweltec.co. a info jeweltec.co. a

JEWELLERY REPLACEMENTS

www.jeweltec.co.za

www.jewelleryreplacements.co. a claims jewelleryreplacements.co. a

LAB DIAMONDS

www.la growndiamonds.co. a orders la growndiamonds.co. a

Jewellex Crossword Challenge Answers

METAL CONCENTRATORS

www.metcon.co. a info metcon.co. a Cape Town

www.shop.romagold.co. a SM WATCH www.smwatch.co. a smwatch iafrica.com Technologies

SPECTROMETER TECHNOLOGIES

www.ustech.co. a info ustech.co. a H CT

Across . C . im erley . apphire . old . rugerrand . Citrine . e uidenhout . eryl . u y . lating Down . Carat . im erlite . Cullinan . ewelle . av . latinum . oldering . merald . Limpopo . Lorna . old

“Iwishthegovernmentwoulddomoretosupport jewellersandourindustry.”

h the government would do more to sup l d d ” g g y y cating for jewellers’ interests, influencing p cti es el Y a ers an our in ustry

w g advo jew DID en d port y , olicy vel an reg s. The Jewellery Council of So of Refiners, Jewellery Man For more info

DIDYOUKNOW thattheJewelleryCouncilactively engageswithgovernmentonkeyindustryissues, advocatingforjewellers’interests,influencingpolicy andensuringyourvoiceisheardonmatterslike regulations,permitsandindustrygrowthinitiatives.

OU KNOW that the Jewellery Council a es with overnment on ke industr issu e ive e ula i i i h d tt lik nsur ng your vo ce s ear on ma ers tions, permits and industry growth initiat

th Africa is a voluntary, non-profit company t ufacturers, Retailers, Wholesalers and Import mation on membership benefits, visit www.je ck the benefits of members at represents the interests rs, and Service Members ellery.org.za. hip!

TheJewelleryCouncilofSouthAfricaisavoluntary,non-profitcompanythatrepresentstheinterests ofRefiners,JewelleryManufacturers,Retailers,WholesalersandImporters,andServiceMembers. Formoreinformationonmembershipbenefits,visit www.jewellery.org.za. Tel: 0114845528 |Email: admin@jewellery.org.za

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