2026: A year of expression, craft and conscious choice
When retailers and suppliers speak the same language
Filings
-3D Wax Printing
JewelleryManufacturing
-Castings
& Semi-Finishing
“Discover a world of exquisite gemstone jewellery”
For over 50 years, JPPE, a Cape Town family business, has been crafting exquisite gemstone jewellery. Since 1966, our passion for precious stones has inspired us to create stunning designs, captivating both locals and tourists.
From Big Five-inspired pieces and elegant African designs to timeless classics, our extensive collection showcases a rainbow of loose gemstones and a broad selection of in-house designs.
As one of South Africa's most established gemstone jewellers, we pride ourselves on offering quality ranges that reflect global trends, catering to every taste.
Every piece is meticulously crafted in South Africa and backed by a 100% service guarantee. Choose from a variety of gemstones and precious metals, including silver and 9ct, 14ct, and 18ct gold.
Combining the innovation of CAD design with the expertise of our master artisans, JPPE delivers craftsmanship that meets the highest international standards.
• India’s gem and jewellery exports to the USA drop significantly
• Alrosa warns of fraudulent recruitment scams
• De Beers unveils 2026 diamond sight schedule
• Remembering John Skotnes and John Adams
COVER FEATURE
When retailers and suppliers speak the same language
JEWELLERY COUNCIL OF SA: 2025 ANNUAL REPORT
GLOBAL WATCH CULTURE
Man of the Hour explores the soul of independent watchmaking
SEARCHES FOR HIGHVALUE JEWELLERY SURGE
A growing emphasis on value retention, craftsmanship and provenance is reshaping luxury purchasing behaviour in SA
40.
THE RISK REPORT
In this new monthly column, Malcolm Jenner shares practical guidance in staying vigilant, responding effectively to incidents and ensuring that businesses have the right systems and measures in place
INDUSTRY EMPLOYMENT BOARD
Dedicated to supporting professionals within the jewellery industry who are seeking employment opportunities
PLATINUM JEWELLERY SHOWS STRONG GLOBAL RESILIENCE
Global platinum jewellery demand continued to demonstrate resilience towards the end of 2025, gaining share in key markets as consumers respond to record-high gold prices
2026: A YEAR OF EXPRESSION, CRAFT AND CONSCIOUS CHOICE
2026 is shaping up to be a pivotal year for designers, retailers and suppliers alike
RJC LEADERSHIP AND STANDARDS UPDATE
The Responsible Jewellery Council has made significant leadership appointments and finalised revisions to key standards that guide responsible sourcing, human rights due diligence and supply chain transparency 37. 41. 44. 46.
Editor: Adri Viviers Cell: 084-261-1805
E-mail: adriv@jewellery.org.za
Sales Representative and Administrative Manager: Thuli Majola Cell: 074-243-0703
E-mail: thulim@jewellery.org.za
SA Jewellery News is published by: Jewellery Council of South Africa
CEO: Lorna Lloyd Cell: 082-456-5558
E-mail: lornal@jewellery.org.za
Executive Assistant to CEO: Elsa da Silva Cell: 082-214-0028
Welcome to the fi rst issue of 2026! It feels as if the team here at SA Jewellery News and everyone in the industry has already hit the ground running and we are excited to dive into what promises to be an exciting year for our industry.
We are particularly looking forward to the Jewellery Council’s fi rst golf day on 20 February at Randpark Golf Course. We hope to see many of you there, so if you have not yet booked your four-ball, please make sure you do!
Inside this issue we include the Jewellery Council of SA’s 2025 Annual Report as a centre spread so that you can pull it out and keep it as a reference. Other highlights include insights into the diamond market in Botswana, India’s gem and jewellery exports to the USA and De Beers’ 2026 sight schedule. We also pay tribute to John Skotnes and John Adams, celebrating their remarkable contributions and lasting impact on the jewellery industry.
You will also fi nd articles about the growing focus on high-value jewellery, a closer look at independent watchmaking, practical security guidance in our new monthly column, The Risk Report, written by the KwaZulu-Natal Jewellery Council Risk Initiative representative Malcolm Jenner and our cover feature about retailers and suppliers learning to speak the same language.
Report crime incidents to the CGCSA. Robberies, break-ins and thefts remain a serious concern in our industry. Jewellers and industry members are strongly encouraged to report any such incidents to the Consumer Goods Council of South Africa (CGCSA) via e-mail: pulengr@cgcsa.co.za / crime@cgcsa.co.za. Please share detailed information, such as date, time, location, SAPS case number and any available photos or video footage, which are used to support investigations and help secure successful convictions.
ON THE COVER
We are excited about what lies ahead in 2026 and hope it is a successful year for everyone in our industry. As always, we are here to serve you.
Happy reading!
Adri
Ajanta Afrika is a South African supplier that deals exclusively with the trade, specialising in natural precious and semi-precious gemstones, unconventional diamonds and a variety of curated beads. Ajanta Afrika’s website features approximately 4 000 products along with detailed price lists. Registered trade members can apply online to be approved as wholesale buyers, gaining full access to the complete product range. Please note: Ajanta Afrika supplies strictly natural stones and works only with members of the trade. For more information, visit: www.ajantaafrika.com, call them at tel: 021 422 4677 / 066 416 5929 / 076 162 3741 / 064 903 0380, or e-mail: gems@ajanta.co.za.
MetCon
Choosing the Right Metal with Confidence
Jewellery has always been about craft. But in today’s market, it is just as much about material certainty.
Rising precious metal costs, tighter margins, and more informed clients are changing how jewellers work. Quality is no longer judged only by design or finish, but by how a piece performs over time. In this environment, the ability to choose metals based on how they behave, not just how they look has become essential.
At MetCon, we work across the mine-to-market journey of precious metals. This upstream perspective reinforces a simple truth: the jeweller who chooses the right metal designs with greater confidence and delivers more consistent results.
Beyond Purity and Carats
Purity and weight remain fundamental, but choosing the right metal today requires control and verification. How a metal is alloyed, cast, and tested directly affects durability, workability, and long-term wear.
Precision casting also ensures structural integrity and surface quality. Carefully selected alloy processes deliver consistency and predictability. MetCon’s laboratory assay delivers reliable verification of metal composition and purity, ensuring metals meet specification before they reach the workshop.
This level of control is what turns purity from a number into a performance standard.
At Metcon, this means:
• Controlled casting for repeatable quality
Choosing the right metals means working with metals that have been properly understood, engineered, and verified.
• The use of Legor alloys to ensure consistent behaviour and finish
• In-house laboratory assay to verify composition and purity
For jewellers, choosing the MetCon fine metal and alloys translates into fewer surprises at the bench, more reliable outcomes, and greater confidence in the material they work with.
Continued overleaf
A tribute to John Adams
It was with great sadness that the jewellery and diamond industry learnt of John Adams’ passing. He was the owner of Fine Gold International, a highly respected diamantaire and a cherished colleague. Over many decades, he made a lasting impact on the industry through his expertise, integrity and generosity.
Lionel Noach paid tribute to John as “a highly respected diamantaire, successful, hardworking, innovative and very knowledgeable. His contribution to the diamond and jewellery industry was significant, with a large customer base seeking his advice on natural, synthetic and treated stones, jewellery and gold coins. My dear friend and colleague John will be sadly missed by all who knew him.”
Glen Schoeman reflected on John’s long-standing professionalism and friendship, recalling that “he always demonstrated a high level of integrity, honesty and ethics in all his business dealings. He was
a true gentleman and a very good friend. He will be sorely missed and the entire industry is a much poorer place without him. Rest in peace, my friend and colleague.”
Cliff van Rensburg remembered John as “one of those rare individuals who was truly genuine. His humour and generosity could brighten anyone’s day and he freely shared advice and assistance with no expectations. We are all privileged to have known him as a friend and I will treasure his memory in the years ahead.”
SA Jewellery News extends its heartfelt condolences to John’s family, friends and all who were fortunate enough to know him. His professionalism and friendship will be greatly missed across the industry, but his legacy will live on.
India’s gem and jewellery exports to the USA drop significantly
India’s gem and jewellery exports to the USA have fallen sharply, the Gem & Jewellery Export Promotion Council (GJEPC) reported, as tariffs continue to weigh on the sector.
Exports to the USA dropped 50% year-on-year in December, according to the council. Between April and December, shipments fell 44% from the previous year, totalling US$3,86 billion. This decline is attributed to ongoing tariff pressures and weaker discretionary spending.
“The USA remains India’s largest market, accounting for nearly 30% of our gem and jewellery exports,” says GJEPC Chairperson Kirit Bhansali. “The substantial fall in exports is concerning. Continued uncertainty over tariffs could affect the long-term sustainability of Indian jewellery sales in the USA.”
For the nine-month period ending December 31, India’s overall gem and jewellery exports remained mostly steady. Total shipments dipped slightly by 0,4% year-onyear to US$20,75 billion, but rose 3,7% in rupee terms, benefitting from currency fluctuations and stable trading. The near-flat performance indicates market stabilisation, with gains in jewellery, particularly gold, silver and platinum, offsetting weaker demand for polished and lab-grown diamonds.
Exports to the United Arab Emirates increased 28% to US$6,89 billion, while shipments to Hong Kong rose 28% to US$4,25 billion. Australia also saw a 40% increase to US$277,8 million, reflecting the growing importance of diversified markets supported by free trade agreements.
During the April-December period, gold bar prices surged 52% year-on-year. Exports of gold jewellery, including plain and studded designs, rose 7% to US$8,67 billion. By contrast, cut and polished diamond shipments fell 8% amid tariffs and weakened US demand. Polished lab-grown diamond exports dropped 10% to US$840,1 million, while coloured gemstone shipments declined 3,2% to US$294,5 million.
Platinum that Performs
Choosing MetCon’s platinum–ruthenium alloy means choosing performance you can rely on. Engineered for purity and consistency, this Pt–Ru alloy combines platinum’s density with enhanced strength, making it ideal for high-wear jewellery applications.
With controlled refining, carefully balanced alloy composition, and in-house verification, MetCon platinum–ruthenium delivers predictable casting behaviour, durability, and lasting finish quality from the outset.
The MetCon Perspective MetCon’s commitment is to support jewellers by ensuring precious metals are pure, consistent, and fit for purpose. By combining controlled casting, proven alloy processes, and laboratory verification, we help remove uncertainty from material choice.
Jewellers remain central to the process. No system replaces skill, judgement, or design intent. But when craft is supported by material intelligence, the result is jewellery that performs as beautifully as it looks.
Choosing the right metal is not an extra, but the foundation of modern jewellery excellence.
The Botswana government is bracing for a prolonged slump in the diamond sector, as falling prices for rough diamonds coincide with inventory levels exceeding permitted thresholds.
Mineral revenues, which are largely dependent on diamonds, the country’s leading export, are projected to reach BWP10,3 billion (US$747,7 million) in the 2025/26 fiscal year. This compares with a historical average of BWP25,3 billion (US$1,84 billion), according to the government’s 2026/27 budget strategy report, citing slower sales. During the same period, rough diamond prices declined 23%, from US$129 per carat at the end of 2024 to US$99 per carat a year later.
“The rebound in mineral revenue is expected to be gradual,” the
government noted. “The shortfall could continue in the medium to long term, with no guaranteed recovery.”
Botswana is also contending with excessive inventory. At the end of the year, the nation held 12 million carats of rough diamonds, nearly double the government’s allowable maximum of 6,5 million carats. This will require limiting production until stock levels return closer to permissible thresholds, making room for future output.
The downturn in diamond revenues, coupled with limited economic diversification, has contributed to higher unemployment. Botswana’s three main diamond mines include Lucara Diamond Corp’s Karowe deposit, while most government-
held stock comes from De Beers’ Jwaneng and Orapa mines. In the
A tribute to John Skotnes
By Vassiliki Konstandakellis
John Skotnes has left a remarkable legacy. Though no longer with us physically, his presence continues to be felt throughout South Africa’s jewellery industry. In his 73 years, John touched countless lives through friendship, mentorship and an unwavering commitment to education. His influence lives on in the many graduates whose careers he helped shape and in an industry strengthened by his vision.
John completed his apprenticeship in precious metalworking and diamond-mounting in 1978 under Swiss goldsmith Kurt Donau in Johannesburg. He went on to work in a variety of workshops, following the medieval tradition of the journeyman, gaining broad practical experience as a goldsmith.
From 1980-1983, he lectured at Katlehong Art Centre in Johannesburg before relocating to Cape Town. There, he developed the full-time jewellery diploma at the Ruth Prowse School of Art and, in 1993, was appointed to establish and head the Department of Jewellery Design and Manufacture at the Cape Technikon (now CPUT). Alongside his academic work, he maintained an active practice as a jeweller and sculptor.
John played a pivotal role in establishing three major jewellery programmes in SA, at Germiston Technical College, the Ruth Prowse School of Art and the Cape Technikon. His contribution extended nationally through his involvement in the development of the National Jewellery Trade Test, serving as Chairperson of the Jewellery Standards Generating Group under the Mining Qualifications SETA and helping to write the revised Trade Test examination.
Deeply committed to skills development, he created numerous industry-based training courses, training videos for the Cape Jewellery Manufacturing Association, and participated in an AngloGold initiative to study indigenous Malian goldsmithing techniques. Over the past two decades, he combined his own creative practice with research into indigenous African metalworking and design, while continuing to shape national jewellery learnership standards.
John was also an extraordinary advocate for students. He actively raised funds for equipment and bursaries and often personally supported students who lacked financial means. No amount of teach -
Alrosa warns of fraudulent recruitment scams
Russian diamond miner Alrosa has alerted the public to scammers impersonating the company to steal money and personal information.
Fraudsters have been sending messages posing as recruitment agencies, offering fake job openings or “special opportunities” linked to Alrosa. Some messages contain links to phishing websites requesting registration, personal data and cash deposits.
ing time was ever too much for him: generosity, patience and kindness defined his approach to education.
Even in retirement, he remained closely involved, becoming an informal mentor to staff and students at CPUT. With more than 40 years of experience, his insight continued to guide creative and technical discussions.
He was widely read, endlessly curious and deeply creative. He wrote, recited poetry, sang, sketched ideas and brought humour and warmth into every space he occupied. He loved cooking, walking his dog and embracing life with energy and lightness.
I worked alongside John for more than half my life. He was my loyal friend, mentor and confidant and was truly one of a kind. What an inspiration to witness such creativity, such generosity and such lightness of being.
I extend my condolences to his family and may he rest in peace.
These communications have been sent from international numbers via WhatsApp, Telegram and other social media platforms.
“Through deceptive tactics and the pretence of corporate events or promotions, scammers persuade individuals to transfer funds to fraudulent accounts,” Alrosa stated.
The company clarified that all official business correspondence is conducted exclusively via corporate e-mail addresses ending in @alrosa.ru.
When retailers and suppliers speak the same language
When a sales consultant gathers precise information upfront, gemstone sourcing becomes faster, more accurate and far less time-consuming.
Adine Lutz of Ajanta Afrika believes that asking the right questions allows retailers and suppliers to work better together, from clearer briefs to better stones. “Before requesting stones, sales consultants should compile a complete and structured brief,” she says. “Broad or unclear requests slow the sourcing process and frequently result in unsuitable options being presented.”
Lutz offers the following guidance:
1. Establish the purpose of the piece
Every consultation should begin with context. Understanding why a piece is being made informs every decision that follows.
Sales staff should confirm:
• The occasion or reason for the commission.
• Whether the piece is bespoke or inspired by an existing design.
• Deadlines or key dates (travel, proposals, events).
• Whether the piece is a surprise.
Why this matters: Timelines and intent directly influence gemstone availability, sourcing options and pricing.
2. Define the design parameters
Sales consultants must translate the clients’ ideas into clear, actionable design direction.
Record clearly:
• Jewellery type (ring, pendant, earrings, bracelet).
Tip: Avoid open-ended design requests. The gemstone must suit the finished piece, not only the client’s initial preference.
3. Capture gemstone criteria precisely
This is where briefs most often become vague. General terms such as “nice colour” or “good quality” should be avoided.
Sales staff must specify:
• Gemstone type (or acceptable alternatives).
• Preferred colour range or intensity.
• Minimum and maximum size (mm or carat range).
• Shape and cut style.
• Clarity expectations (eye-clean vs inclusions acceptable).
Also note:
• Interest in origin or African stones.
• Certification or documentation requirements.
Why this matters: Clear parameters allow suppliers to source accurately, rather than interpret assumptions, reducing unnecessary back-and-forth.
4. Clarify budget and value priorities
Budget discussions must be structured and recorded accurately.
Confirm:
• A budget range (rather than a single fixed figure, where possible).
• Non-negotiables (eg size over clarity, origin over size).
• Flexibility, should the right stone become available.
Tip: A clearly defined budget eliminates unsuitable options early in the process.
5. Assess wearability and lifestyle
A gemstone must be appropriate for how the client intends to wear the piece.
Ask and record:
• Daily or occasional wear.
• Lifestyle and activity considerations.
• Preferences regarding setting security.
Why this matters: Certain gemstones or cuts may not be suitable for specific lifestyles and should be excluded before sourcing begins.
6. Confirm sourcing expectations before requesting stones
Before contacting the supplier, sales staff should explain the sourcing process to the client.
Ensure the client understands:
• That stones may be sourced specifically to brief.
• Expected timelines and viewing options.
• That multiple stones may be presented for consideration.
7. Final checklist before submitting a supplier request
A gemstone request should not be submitted unless the following are confirmed:
Jewellery type and design direction.
Gemstone type and shape.
Size range.
Colour preference.
Clarity expectation.
Budget range.
Timeline.
Origin or documentation requirements.
If any of the above are missing, the brief remains incomplete.
Do’s
Do ask structured questions
Why this process matters
Clear briefs result in:
• Faster sourcing.
• More accurate stone selection.
• Reduced administration and fewer revisions.
• Higher client satisfaction.
“At Ajanta Afrika , clear briefs allow us to respond efficiently, source precisely and support retailers more effectively.”
Guide the conversation. Clients often do not know which information is critical – that is the consultant’s role.
Do translate emotion into specifications
If a client says “bright”, “soft” or “dramatic”, clarify what that means in terms of colour, size or cut.
Do visualise the finished piece
Think from the gemstone into the design, not the other way around.
Do record ranges, not absolutes
Size ranges, budget ranges and colour preferences allow suppliers to source more effectively.
Do clarify priorities
Establish what matters most: size, colour, clarity, origin, rarity or price.
Do confirm timelines early
Deadlines directly affect availability and sourcing options.
Do explain the sourcing process
Clients are more patient and decisive when they understand how stones are sourced and presented.
Don'ts
Don’t send vague requests
Avoid terms such as:
“Nice stone”.
“Good quality”. “Something special”. “Client will decide later”.
Don’t skip the budget conversation
Unclear budgets waste time and lead to unsuitable options.
Don’t assume gemstone suitability
Not all stones are appropriate for daily wear, specific settings or active lifestyles.
Don’t request stones without a design brief
Gemstones must suit the jewel, not just the client’s taste.
Don’t leave decisions open-ended
If the client has not decided, record acceptable alternatives.
Don’t submit incomplete briefs
If key information is missing, the sourcing process will stall.
JEWELLERY COUNCIL OF SOUTH AFRICA
As we reflect on 2025, I am proud to share the progress we have made together as the Jewellery Council of South Africa. Last year marked the beginning of a new chapter for our council, and this year has been defined by building momentum, strengthening partnerships, and laying the foundations for long-term growth in our industry.
When I stepped into the role of Chairperson, I committed to fostering collaboration, responsiveness and strategic focus. I am pleased to say that these commitments have guided our work throughout the year, and the results are evident across the council’s initiatives and the broader jewellery sector.
Strengthening our industry together
The jewellery industry continues to play a vital role in South Africa’s economy, and 2025 has shown us once again that resilience, innovation and unity are our greatest assets. Through close co-operation with our Board, Executive Committee and members, we have:
• Advanced key industry priorities identifi ed during our strategic session.
• Strengthened relationships with government, regulators and international partners.
• Supported member businesses through training, advocacy and market access initiatives.
• Continued to elevate the reputation of South African jewellery locally and abroad.
• Achieved great success with the roadshows across SA.
These achievements are the result of collective eff ort, and I extend my sincere appreciation to every member
Building momentum: a year of progress and purpose
From the ChairpersonJohan Bezuidenhout
who has contributed time, expertise, and passion to our shared mission.
Looking ahead to 2026 and beyond
While we celebrate the progress made in 2025, we remain mindful of the work still ahead. The coming year will see us deepen our eff orts in:
• Strengthening industry collaboration with government bodies to overcome bureaucracy and move closer to deregulation.
• Expanding export opportunities into new markets for South African jewellery.
• Enhancing member value through improved services and communication.
• Advocating a regulatory environment that supports growth and competitiveness.
With a clear strategy and a united council, I am confi dent that we will continue to elevate our industry and unlock new opportunities for all stakeholders.
Thank you for your continued trust, support and engagement. It is a privilege to serve as your chairperson and I remain committed to leading with integrity, transparency and a deep respect for the responsibility entrusted to me.
Here’s to another year of progress, collaboration and shared success.
Message from the CEO and summary of Annual Report
In the years following the Covid-19 pandemic, the Jewellery Council of South Africa (JCSA) has emerged with renewed momentum, purpose and relevance. The past year has been one of consolidation, growth and strategic engagement, as the council continued to strengthen its role as the recognised representative body of South Africa’s jewellery industry.
Through our meaningful collaboration with government, stakeholders and our members, the JCSA has delivered tangible value. This annual report reflects a year of progress and collective effort.
2025 key strategies
Under the leadership of Chairperson Johan Bezuidenhout (Richline SA) and Vice-Chairperson Grant Crosse (Metal Concentrators), the Executive Committee identified and implemented key strategies for 2025:
• Developing and executing a comprehensive marketing plan for the council;
• Strengthening member and partner engagement through national roadshows and regional networking events;
• Establishing systems to collect, analyse and utilise industry data while maintaining confidentiality;
• Enhancing financial and operational management; and
• Continuing to advocate deregulation, to reduce red tape and trade barriers that disadvantage South African jewellers compared with their international counterparts.
2025
KEY SUCCESSES
Listed below are some of our key achievements and initiatives:
SA Jewellery News Magazine
Lorna Lloyd
In February, the JCSA made a strategic decision to bring the SA Jewellery News (SAJN) magazine in-house, effective immediately. As the owners of the publication, we now have greater control over its production, distribution and editorial content. The magazine achieved remarkable success this year.
Government and regulatory engagement
The JCSA has significantly strengthened its relationships with key government and regulatory bodies. These include SARS, National Treasury, the Financial Intelligence Centre (FIC), the South African Diamond and Precious Metals Regulator (SADPMR) and the Department of Trade, Industry and Competition (DTIc), which recognise the Jewellery Council as the representative voice of the industry. Through regular engagements, we continue to foster trust, collaboration and constructive dialogue, ensuring that industry challenges are heard and addressed.
Domestic Reverse Charge (VAT)
The council’s submissions to National Treasury and SARS regarding the Domestic Reverse Charge (DRC) were positively received, resulting in amendments to relevant regulations.
Of particular importance, in response to requests from the council, SARS reduced the automatically triggered monthly DRC audits linked to VAT201 submissions, which were replaced with a system of randomised audits. This change eased administrative burdens, reduced delays in VAT refunds and improved cash flow pressures for members.
Engagement with the SADPMR
Following an appeal by the council, the SADPMR agreed to engage with its licensees to encourage membership of recognised industry bodies such as the Jewellery Manufacturers Association of South Africa (JMASA). This collaboration reinforces industry cohesion and promotes the benefits of collective representation.
SARS – members’ VAT claims
The Council successfully assisted members who had issues receiving their VAT claims from SARS. This is due to the relationship that has been fostered with the relevant department handling such claims.
Vat refunds to tourists leaving south africa
The SARS department which handles VAT refunds to tourists, in conjunction with the VAT Refund Agency, addressed specific challenges faced by member jewellers’ international customers. In this way, we are ensuring that customers return to South Africa. Additionally, with significant influence from the Council, they have improved turnaround times and overall efficiency in the refund process.
Recommended trade practices on metal fineness tolerances
The council published a recommended practice guideline on metal fineness tolerances to promote consistency and integrity in the labelling of precious metals.
International trade development and export support
In 2025, 20 emerging exporters participated in two New York jewellery shows to develop export markets in the USA.
The council successfully negotiated buyer incentives for South African jewellers attending major international trade shows in Hong Kong, Bangkok and Dubai, including complimentary accommodation and travel reimbursement.
2025 Jewellex Africa
Our flagship event, Jewellex Africa 2025, held in September at The Galleria, exceeded all expectations, with exhibition space completely sold out. The event reaffirmed Jewellex’ s position as the premier jewellery trade fair on the African continent and a vital platform for networking, trade and industry collaboration.
2025 National roadshows
For the first time since 2019, the council successfully hosted national roadshows in Durban, Cape Town and Johannesburg. These engagements were only made possible through the generous support of sponsors.
New JCSA website
The council commissioned the development of a new, integrated website designed to consolidate all JCSA platforms under one digital umbrella. This includes the JCSA (trade and consumer), Jewellex, Jewellex365 and SA Jewellery News
New JCSA window decals
Updated JCSA window decals were distributed to members, featuring the year of issue and a QR code linking directly to the council’s website.
Crime prevention and risk management
In a strategic move, the council decided to bring its crime prevention initiative in-house, having previously managed it for 13 years under the Consumer Goods Council of South Africa (CGCSA).
Financial and operational governance
The council appointed the services of external accountants to manage its accounting functions, strengthening financial oversight and governance.
The strength of the Jewellery Council lies in the active participation of its members. We encourage all
members to engage with our programmes and take full advantage of the resources available through the council, working together for a stronger industry.
WORKING TOGETHER FOR A STRONGER INDUSTRY 2025 and 2026 JCSA structures
Human resources of the Jewellery Council of SA
The council’s staff complement is as follows:
• CEO – Lorna Lloyd
• Snr Executive Assistant – Elsa da Silva
• SA Jewellery News Editor and JCSA Marketing Manager – Adri Viviers
• SA Jewellery News Sales and JCSA Debtors – Thuli Majola
Executive Committee Representation
The committee deals with the management and dayto-day matters of the Council and meets monthly. The appointed directors of the council are Johan Bezuidenhout, Grant Crosse and Lorna Lloyd.
• Johan Bezuidenhout (Richline SA) – Chairperson
• Grant Crosse (Metal Concentrators) –Vice-Chairperson
• Lorna Lloyd (The Jewellery Council of SA) – CEO
• David Bolding (David Bolding Goldsmith)
• Fahmida Smith (Valterra Platinum)
• Khalid Mohamed (The Foschini Group)
• Sharon Eades (Cape Precious Metals)
Board member representation
The Board deals with broad industry-related issues and meets quarterly.
Representation
JMASA – Manufacturing Division
Large
Medium
Small
Small – Alternate
JASA – Retail Division
Small
Medium
Large
Retail Interest Group (Chevron)
Wholesale Division
Refining Division
Mining
Services Division
Company
Richline SA (Chairperson)
Studio C Manufacturing Jewellers
David Bolding Goldsmith
Tshwane University of Tech
Name
Johan Bezuidenhout
Chris van Rensburg
David Bolding
Dave Newman
Ntinga
Jack Friedman Jewellers
TFG
Elegance Jewellers
Unity Diamonds
Bheki Ngema
Howard Fevrier
Khalid Mohamed
Nick Mavrodaris
Martin Gerschlowitz
Metal Concentrators (Vice-Chairperson) Grant Crosse
Cape Precious Metals
Valterra Platinum
De Beers
Bryte Insurance
Alternate Bryte Insurance
Jewellex Sub-Committee
Diamond Dealers Club of SA
Government Representative
Jewellery Council of SA – CEO
Molefi Letsiki Diamonds
DTIc
DTIc Alternate
Publishing SA Jewellery News – Editor
Sharon Eades
Fahmida Smith
Kagiso Fredericks
Natasha Maroun
Robyn Lambert
Lorna Lloyd
Molefi Letsiki
Mmetsa Komane
Celia Nyathikazi
Adri Viviers
Regional structures committees
The regional committees deal with matters specific to their regions and meet once a year, but more often if required. Members are invited to address regional issues of concern with these committees.
- KwaZulu Natal
- Eastern Cape
- Western Cape
Arbitration and disciplinary committee
In terms of our Memorandum of Incorporation, the Arbitration and Disciplinary Sub-Committee holds office for a period of three years. This committee’s function is to deal with regional disputes between members, as well as to adjudicate and make recommendations to resolve disputes between member Jewellers and consumers.
NON-PROFIT COMPANY
The Jewellery Council of SA is an industry association registered as a non-profit company and its NPO number is 067-544-NPO. It is recognised by the
Department of Trade, Industry and Competition (DTIc) as a Joint Action Group (JAG), which allows the Jewellery Council to participate as a project co-ordinator in funded export-related projects with members.
MEMBERSHIP
Membership report
The Jewellery Council of SA is made up of the following divisions:
• Jewellery Manufacturers’ Association of SA (JMASA) (representing manufacturing jewellers). The association comprises art/contemporary jewellers, as well as CAD designers/technicians.
• Jewellery and watch importers and wholesalers, which include diamond dealers.
• Retail jewellers (JASA).
• Refiners’ Division.
• Service members from supporting industries such as insurance, security, computer software, marketing and advertising companies, etc.
Including second-hand dealers (excluded from the total)
JASA
JMASA membership total
Of which are: Corporate
Emerging
One-man businesses
Training institutions
Student membership (no charge)
(Excluded from membership total)
Art jewellers
The art/contemporary jewellers’ sub-division of the JMASA, represented by Geraldine Fenn from Tinsel on
the Executive Committee, looks for avenues to expose these specialised jewellers’ products on various local and international platforms.
Cad technicians and designers
CAD technicians and designers also form a subdivision of the JMASA.
Constituent bodies
The council also represents mining houses as constituent bodies – De Beers and Valterra Platinum (formerly Anglo-American Platinum)
Chainstores
Chainstores membership currently consists of a single entity – The Foschini Group (TFG), which includes American Swiss, Sterns and Foschini stores with jewellery counters, our largest member.
MEDIATION AND DISPUTE RESOLUTION SERVICES
Consumer complaints
The Jewellery Council provides an essential service to both members and consumers by acting as an impartial mediator when disputes arise. Our objective is to resolve matters fairly and equitably, recognising that consumer confidence is vital to maintaining the integrity of the jewellery industry.
We are committed to protecting the interests of our members while facilitating balanced outcomes that consider all parties. Through a structured mediation and arbitration framework, the council promotes transparent, professional and amicable dispute resolution.
All Jewellery Council members are bound by the council’s Code of Ethics and Conduct, which sets clear standards for ethical business practices, integrity and professionalism. Members also agree, through the council’s Memorandum of Incorporation, to submit to its mediation and arbitration processes. Accordingly,
the council may only mediate disputes involving its members, as complaints against non-members fall outside its jurisdiction.
By aligning with the Jewellery Council, members demonstrate a commitment to ethical conduct and consumer protection, strengthening both effective dispute resolution and consumer confidence in the jewellery industry.
Consumer complaints against members January 2025 – December 2025
Disputes and arbitration between members January 2025 – December 2025
Mediation, arbitration and cautionary notices between members
The Jewellery Council offers mediation and arbitration services to support its members in resolving disputes in a fair, practical and cost-effective manner. These services are helpful in matters involving outstanding payments and contractual disagreements, and are designed to encourage constructive dialogue, mutual understanding and positive outcomes without the need for costly legal action.
Arbitration proceedings are conducted in line with the Arbitration Act and its applicable amendments.
Matters are considered by the council’s Arbitration Committee, which comprises experienced professionals who carefully review the circumstances, hear both parties and issue an appropriate award, including guidance on any related costs. Where applicable, arbitration awards may be made legally binding through application to the High Court.
The council’s role in mediation is to facilitate respectful and solution-focused discussions between parties, to reach an amicable resolution. While many disputes can be successfully resolved through these processes, there may be situations where agreement cannot be reached. In such cases, members may choose to pursue alternative legal remedies through the appropriate courts.
While the Jewellery Council is committed to supporting members throughout the dispute resolution process, it is important to note that the council does not act as a debt collection body and is not authorised to recover outstanding amounts on behalf of members. Should mediation or arbitration not result in a resolution, members are encouraged to seek independent legal advice to explore next steps.
The Jewellery Council remains dedicated to promoting fair business practices, ethical conduct, and professional relationships across the industry. Our mediation and arbitration services exist to assist members in navigating disputes thoughtfully and efficiently, while encouraging co-operative solutions and, where necessary, appropriate legal recourse.
LEGISLATION
South African Diamonds and Precious Metals Regulator (SADPMR)
The JCSA is pleased to report that applications for Jewellers’ Permits and Licences were processed more smoothly and efficiently. With the Mining Charter no longer applicable to the jewellery sector, the SADPMR has been more flexible in its approach to BBEE requirements, resulting in improved regulatory engagement.
Throughout the year, the council engaged extensively with the SADPMR on a range of industry matters. One key area of discussion is related to industry membership. The Regulator acknowledged that membership in a recognised industry body offers substantial benefits, including providing companies with a collective voice on legislation, compliance and industry standards. As a result, the SADPMR agreed to engage with its licensees to encourage them to
consider joining the JMASA or other relevant industry organisations, to benefit from the advantages of collective representation and collaboration.
The council was also requested to remind members of the strict legislative requirements relating to the relocation of business premises. The SADPMR emphasised that the legislation expressly prohibits any relocation from approved premises without prior authorisation from the Regulator.
To address non-compliance, the SADPMR amended its standard operating procedures to allow for the summary suspension or cancellation of a licence or permit where a licensee has relocated without authorisation and cannot be contacted at the time of application.
The Regulator confirmed the following licence numbers for 2025:
The council’s Executive Committee will continue its regular engagements with the SADPMR in the coming year, with a particular focus on matters affecting the manufacturing sector. This ongoing dialogue is supported by the council and is expected to strengthen further alignment, co-operation and information-sharing between the two organisations.
Domestic Reverse Charge (DRC)
The Domestic Reverse Charge Regulations relating to valuable metals came into effect on 1 July 2022 under the Value-Added Tax Act, intending to curb VAT fraud schemes involving gold and gold-containing goods. The following key developments were recorded:
1. In August 2024, National Treasury released draft amendments to the DRC Regulations. These proposed the removal of the “holder” in the definition of “valuable metal” in Regulation 1, effective from 1 April 2025. As a result, MPRDA licence holders and entities contracted to conduct mining operations would no longer be excluded from the scope of the DRC Regulations.
2. The council continued to guide members on the correct application of the DRC. Key reminders included that, under the DRC, the purchaser of gold or gold jewellery between VAT vendors is required
to account for the VAT, rather than the supplier. Members were also reminded that compliance with the DRC Regulations is mandatory, regardless of whether formal correspondence regarding VAT revalidation has been received from SARS. The responsibility to revalidate registration status rests with the vendor.
3. The Jewellery Council, together with interested members, participated in an online engagement with SARS on 1 July 2025 to discuss challenges arising from the implementation of the DRC legislation. Member input was consolidated and submitted to SARS in advance of the meeting to support informed discussion.
4. One of the primary concerns raised was the automatic triggering of monthly DRC audits when submitting VAT201 returns. These audits resulted in delays to VAT refunds, increased administrative burdens, cash flow pressures, particularly for small businesses and, in some cases, penalties that required extensive effort to resolve. Following these engagements, SARS has reduced automatically triggered DRC audits for some companies, replacing them with a system of randomised audits.
5. The council will continue to formally report these outcomes to SARS and support the consistent implementation of this revised approach. The objective remains to ensure a fair, reasonable and proportionate compliance framework that minimises unnecessary administrative strain on compliant businesses.
6. Another issue raised with SARS was the inconsistent understanding of the DRC among certain SARS officials, which in some cases resulted in jewellers being incorrectly requested to pay VAT
amounts not legally due. SARS has undertaken to review this matter and provide feedback. The Council remains committed to constructive engagement to achieve outcomes that support both regulatory objectives and industry sustainability.
VAT refunds to tourists leaving south africa
The council continued to engage with senior management at SARS and the VAT Refund Agency to address challenges experienced by tourists when claiming VAT refunds on jewellery purchases.
SARS – members’ VAT claims
The Jewellery Council assisted members who experienced challenges when claiming their VAT refunds. Member queries are submitted through the council’s office to the manager overseeing refunds, who then allocates them to the appropriate team for processing. As a result of this intervention process, full refunds have been successfully issued in many cases, except where additional queries have resulted in unavoidable delays.
Financial Intelligence Centre Act (FICA)
The Financial Intelligence Centre Act, as amended in December 2022, requires any business dealing in high-value goods to register as an Accountable Institution if it receives payment, in any form, of R100 000 or more for a single item.
The council has actively supported members in meeting their compliance obligations by issuing practical guidelines and facilitating training sessions and webinars. Members are reminded that the Financial Intelligence Centre has warned that non-compliant businesses may be issued with administrative sanction notices.
SANS 29:2023 and the “ZA” Mark
The council continues to remind members of the
requirements of SABS SANS 29:2023. These standard mandates mean that all locally manufactured precious metal and silver jewellery products, exceeding 1 g per unit and destined for the local market, must be stamped with the “ZA” mark.
Consumer Goods and Services Ombud (CGSO) Scheme
Compliance with the Consumer Goods and Services Ombud (CGSO) Scheme, which is a legal requirement for businesses operating within the consumer goods and services value chain, remains a key focus area. The council continues to guide members in meeting their obligations under this mandatory scheme, which plays an essential role in resolving consumer complaints in terms of the Consumer Protection Act (CPA) and the Industry Code of Conduct.
Consumer Protection Act (CPA)
The Council places significant emphasis on ensuring that member jewellers conduct their businesses in a manner that inspires consumer confidence and is fully aligned with the principles and requirements of the Consumer Protection Act.
SOCIAL RESPONSIBILITY
Chairperson’s Fund
The Chairperson’s Fund was established in 2007 to support transformation within the jewellery industry through the integration of technology, design innovation and skills development. The fund recognises excellence in jewellery design and supports selected training initiatives aimed at building technological capacity in jewellery manufacturing, as well as other identified projects of need.
Due to current financial constraints, the Chairperson’s Fund is presently on hold.
FINANCIAL REPORT
The audited financial statements for the period ended
31 December 2024 were made available for inspection by members.
The Statement of Comprehensive Income represented a profit of R125,00, compared with a profit of R62 209 in 2023.
The Statement of Financial Position represents assets valued at R1 687 214, compared with R1 781 023 in 2023.
Cost-cutting measures implemented in previous years prevailed.
JCSA debtors
The debtors’ book for 2025 has shown some improvement compared with recent years, though it remains a concern.
Monthly invoicing has been effective. We are hopeful that the success of Christmas trading will enable members to settle their outstanding debts.
As a non-profit company, the JCSA relies on membership fees to operate and continue serving the industry. Without the timely payment of these fees, we are unable to sustain our operations.
Suspension of members
The council’s accounts department takes much care to ensure that all fees are collected; however, the Council has had to resort to more assertive measures to collect membership fees. A system of suspensions will be introduced in the coming weeks.
PROJECTS
Recommended trade practice on metal fineness tolerances
The recommended practice on metal fineness tolerances ensures that the jewellery industry follows consistent rules when labelling the fineness of metals.
With guidance from the International Jewellery Confederation, CIBJO and SABS, we have provided clear guidelines that no negative tolerance shall be allowed regarding the standard of fineness indicated on the article, in accordance with the required purity levels for various precious metals as specified in SANS 29:2011.
Although not legally binding, these guidelines were developed by industry experts with the sector’s best interests at heart.
Database of past employees
The council’s database of past employees, who have resigned or been dismissed due to underperformance, suspicious circumstances or criminal activity, is maintained on behalf of members, who can contact the council when hiring new staff to check whether the candidate has been employed in the trade and if they were previously dismissed or resigned in such circumstances. This database helps members make informed decisions when hiring staff.
For legal reasons, the council does not disclose the specific reasons for any dismissal. However, members may contact the previous employer directly to obtain a reference.
E-commerce website offering
The Jewellery Council has retained its partnership with DNS Enterprises to provide members with affordable
Jewellex Africa 2025
Jewellex Africa was the premier trade fair of the South African jewellery industry and had been hosted by the Jewellery Council of South Africa for over 45 years.
Jewellex Africa 2025 was hosted in September at The Galleria and exceeded expectations. All available exhibition space was sold out.
The Jewellery Council extended its sincere thanks to the Jewellex Committee, whose dedication and commitment of time made the event possible.
Acknowledgement was given to the sponsors for their invaluable support, including Rand Refinery, Cape Precious Metals (CPM), Metal Concentrators, Brinks, Precious Metals Tshwane, Unity Diamonds, Giftpak, Ungar Brothers and Bryte.
The “Festive” theme created a vibrant and lively atmosphere, celebrating the jewellery industry’s most significant selling season. A professional
e-commerce websites, enabling them to sell their products and services online while maintaining their unique branding and logos.
A standard template at a lower rate and a more elaborate designer website are offered. This package includes a five- to eight-page website, domain registration, hosting, personal e-mail accounts, meta tags, HTML coding tailored to the company’s market, a search engine-friendly site, website marketing advice, a three-month guarantee, ongoing support and maintenance, and training.
In today’s digital age, having an online presence is a crucial marketing tool for promoting one's business to both local and international customers.
Members are invited to contact the council for a quote on any of the above options.
décor company was appointed to bring this look and feel to life.
Feedback from the post-event questionnaire indicated that 84% of exhibitors were either “extremely satisfied” or “satisfied” with the show. In addition, 88% rated the venue as “excellent” or “good,” while 68% confirmed overall satisfaction with the venue.
However, several exhibitors and participants raised safety concerns regarding the venue’s location, particularly when leaving the venue, as well as limited parking, which contributed to a general sense of vulnerability. As a result, the committee resolved to relocate the event. It was confirmed that Jewellex Africa 2026 would be hosted at the Gallagher Convention Centre, with confirmed dates of 6 and 7 September 2026.
Highlights of the show included a fully booked Business Breakfast sponsored by Rand Refinery, as well as the Rooftop Sundowners event hosted by CPM, which offered an evening of networking, music and camaraderie under the stars.
One of the key objectives of Jewellex was to establish itself as the trading hub of Africa by offering international countries the opportunity to experience what Africa had to offer under one roof. The event also aimed to provide a secure trade platform for product distribution.
Jewellex365 online platform
Our free Jewellex365 online business-to-business platform, which allows suppliers, wholesalers, manufacturers and other supporting industries to sell goods and services to the trade, has not been supported well and we have currently placed this project on hold.
JCSA roadshows
The JCSA roadshows were hosted in Durban, Cape Town and Johannesburg for the first time since 2019. These were essential industry events to meet with members and communicate important industry information that affects their businesses. Without the financial contributions from sponsors, these events would not be possible.
Thank you to our sponsors:
• American Swiss
• BYL Diamonds
• Cape Precious Metals
• Inferno Gold
• Metal Concentrators
• Moon Investments
• The Jewellery Hub
Standardising of valuation practices for the JCSA
The JCSA continues to promote its “Recommendations for Valuation Practices” to members
We persist with the insurance companies to get their support for our recommendations, which are:
• Replacements versus cash settlements – cash settlements result in the jewellers losing the sale.
• Consumers do not want to be forced to have replacements done by jewellers they do not know.
• If the council can assist insurance companies to vet jewellers on their panels, consumers will be referred to ethical jewellers who abide by a code of conduct.
• Companies on insurance panels should be members and subject to the council’s arbitration and rules, should they step out of line.
JCSA recommended disclaimers
The Council’s indemnities and disclaimers have been developed to protect members when taking possession of items that belong to the public. This, of course, needs to be implemented in association with the Consumer Protection Act to ensure that we are mindful of legislation.
Members are at liberty to decide what indemnities and disclaimers apply to them to display in-store or print on quotations and receipts.
Jewellery Council Risk Initiative (JCRI)
Managing the risk initiative in-house will allow funds to be more effectively directed towards targeted crime prevention initiatives tailored specifically to the jewellery sector. The council sincerely thanks the CGCSA for its long-standing support and collaboration. Full implementation is planned for 2026.
The committee, which met quarterly, included representatives from the CGCSA, industry, NPA, provincial SAPS, private mall security (Fidelity) and insurance companies. The committee strategised on ways to combat crime affecting us.
We shared a positive update and key lessons relating to crime in our industry:
• High-quality CCTV footage led to successful arrests and prosecution.
• The criminal justice system has become ruthless, with a 10-year prison sentence for theft.
• Theft incidents dropped significantly after bail was denied.
The SAPS Safer Festive Season Campaign was again implemented until January 2026, concentrating on smaller malls and centres.
It is imperative that our jewellers work together to share as much crime-related information as they can and that they do this as soon as possible after the incident.
Promoting locally manufactured jewellery
The Executive Committee of JMASA, a division of the JCSA, initiated a project to engage importing retailers and wholesalers on opportunities for import replacement through local jewellery manufacturing. The project, scheduled for early 2026, will explore ways to encourage jewellers to source locally in order to rebuild local manufacturing capacity through a measured and commercially viable importreplacement strategy, while creating jobs across both the retail and manufacturing sectors.
The intention of the initiative is not to replace imports outright, but rather to identify areas where local manufacturing can complement existing supply chains. This will focus particularly on selected ranges or fast-moving lines where local production offers advantages in speed, flexibility and design differentiation. Over time, this gradual substitution could support beneficiation, job creation, enhanced brand value and the development of a stronger, more resilient domestic value chain.
Supporting SMME jewellers
The council has engaged with both the Gauteng Growth and Development Agency (GGDA) and Wesgro to explore initiatives and programmes that support small, medium and micro-enterprises (SMMEs) in expanding their businesses and export potential. This project is in its infancy stage and will gain momentum in 2026.
Employment-seekers list
The council’s employment-seekers list of persons seeking job opportunities in the jewellery industry is available on request.
SA Jewellery News has introduced an “Industry Employment Board”, featured from the December 2025 issue onwards, to assist prospective employees and employers.
PlatAfrica 2025
Hosted by Valterra Platinum (formerly Anglo-American Platinum) in partnership with Metal Concentrators and Platinum Guild International, the Jewellery Council,
once again, assisted in the marketing of PlatAfrica 2025 to the jewellery industry.
PlatAfrica, South Africa’s premier annual platinum jewellery design and manufacturing competition, aims to promote innovation and technical expertise in platinum jewellery design and manufacturing in SA.
The CEO of the council, Lorna Lloyd, was honoured to be invited as a judge of one of the design categories in the competition.
TRAINING
JCSA Jewellery Manufacturing Trade Certificate
The JMASA offers the Jewellery Manufacturing Trade Certificate (JMTC), an industry-endorsed/certified test set up for the industry. This qualification is industryrecognised and is in no way intended to compete with the government-sanctioned trade test.
Professional Technical Skills Certificate (PTSC)
The Professional Technical Skills Certificate has been in place for the past eight years and was introduced to recognise specialised skills that are not currently subject to formal trade testing. The Jewellery Manufacturing Association of South Africa (JMASA) acknowledges that a significant amount of valuable training takes place informally in the workplace and this certificate provides formal recognition of the skills employees acquire through hands-on experience.
In response to the changes brought about by the Covid-19 pandemic, the council introduced electronic certificates. These are issued digitally and e-mailed to members, who may then print and present them to their staff.
CAD technicians and designers
The development of the CAD qualifi cation has been completed and submitted to the Mining Qualifi cation Authority. Although there have been delays in approval from the Quality Council for Trades and Occupations (QCTO), we are optimistic that the qualifi cation will be registered in 2026.
Development of horology qualifi cation
The Horologist Association of SA and various watchmakers from around the country have been working with the Mining Qualifi cation Authority (MQA) and the Quality Council for Trades and Occupations (QCTO) to develop a horologist qualifi cation. It is envisaged that the qualifi cation will be fi nalised in 2026.
The Jewellery Council is committed to supporting the development of the qualifi cation. Parties who are interested in becoming involved are requested to call the council.
The Jewellery Council continues to communicate opportunities on behalf of the MQA for the trade to apply for discretionary grants from the MQA, which will allow employers to submit applications for funding to train staff .
The Executive Committee of JMASA reached out to the MQA in late 2025, expressing concern and dissatisfaction regarding the current state of training and funding in the jewellery industry. A meeting was subsequently held at which the challenges and collaborative solutions were discussed, aiming to strengthen and expand jewellery industry training. Further collaborations will resume in 2026.
Gemstone education
Jewellery design protection
Kisch IP, a company of attorneys, off ered members a webinar on all legal aspects relating to design protection. The webinar included topics such as why fi ling designs is important, the fi ling process, common pitfalls, enforcing design protection, strategies for designers, trademarks and copyright.
INTERNATIONAL PROJECTS
International trade shows
Our most signifi cant international initiative is the opportunity provided to manufacturing jewellers to exhibit at prominent international trade shows. The DTIC off ers funding to cover travel, accommodation, stand hire, furniture and showcases.
This year, 20 South African jewellery manufacturers showcased their work at two prestigious New York exhibitions in August and October, an important step in developing new export markets and raising the global profi le of South African jewellery design and manufacturing.
In 2025, the DTIc revised the qualifying criteria for participation in the scheme, which now excludes white male-owned companies, regardless of size or turnover. We believe the exclusion of certain businesses from accessing support opportunities poses a challenge to broader industry transformation and inclusive economic growth.
members to attend the online Gem ID course off ered by The Gem Lab. The course included
It boosts customer experience and sales, especially when foot traffi c slows. Sometimes
The council negotiated discounted rates for members to attend the online Gem ID course off ered by The Gem Lab. The course included the ICSL coloured stone grading system. Gemmological training should be a retail priority. It boosts customer experience and sales, especially when foot traffi c slows. Sometimes better training is the smartest strategy.
Potential SA jewellery buyers who are members of the Jewellery Council were invited to attend the Jewellery and Gem Shows in Bangkok, Hong Kong and India, as well as Jewellery, Gem & Technology Dubai. The council negotiated buyer incentives such as complimentary hotel accommodation or travel reimbursement, hosted buyer badges, use of buyer lounges, attendance at the fair reception and the networking event. Given international exchange rates, such an off er was well received.
lounges, attendance at the fair reception and the networking event. Given international exchange rates, such an off er was well received.
COMMUNICATIONS
Communication tools
Communication with members within the Jewellery
Communication with members within the Jewellery Council is one of our most important responsibilities and we must ensure eff ective dissemination of important messages and updates.
valuable communication tool. The council’s main communication tool to members remains e-mail.
In addition to traditional e-mail communications, the inclusion of WhatsApp groups has become a valuable communication tool. The council’s main communication tool to members remains e-mail.
SA Jewellery News (SAJN)
Since the council brought the management of the SA Jewellery News (SAJN) magazine in-house in February 2025, the magazine has performed successfully, both in print and digital formats. Adri Viviers was employed as Editor and Thuli Majola as Sales Representative, both of whom have integrated seamlessly into the council team and contributed significantly to the publication’s continued success.
The magazine once again secured all previous advertisers and we are delighted that the industry once again recognises it as the official mouthpiece of the jewellery industry.
All major advertisers have confirmed bookings for 2026. Importantly, all premium advertising positions have been sold for all issues, with a waiting list for the cover positions.
Website
The JCSA commissioned a digital marketing and web design agency to develop a new website for the council to consolidate all its platforms under one digital roof. These include the JCSA, both trade and consumer sides, Jewellex, Jewellex 365 and the SA Jewellery News magazine. We are pleased to report that the website will be launched in early 2026.
Facebook
We remain committed to promoting the image of the council and its members across various platforms.
The council currently manages two Facebook pages: the Jewellery Council Community Page, which allows members to share information, ideas and business opportunities and the Jewellery Council Official Page, used by the JCSA administrative team to communicate official updates. The council is also in the process of launching a Jewellery Council Consumer Page to promote retailers, the industry and supporting members to consumers.
PUBLICITY AND MARKETING
The council used all opportunities to promote itself and its members, specifically on social media platforms. Once budgets allow, we embark on generic jewellery campaigns on other media platforms. Being a non-profit company, we plan our publicity budgets well in advance with approval from the board.
Marketing material
A library of marketing material made up of posters on “SA Land of Gold, Platinum and Diamonds”, “4 C’s”,
diamond charts, consumer education brochures and a-frame show cards, is available to members to display in their stores and offices. Costs may be obtained from the council’s office.
Jewellery Council logos
PROUD ACCREDITED MEMBER 2026
The new JCSA window decals were distributed as an insert in SA Jewellery News’ December 2025 edition. The decals feature the year of issue, as well as a QR code linking directly to the council’s website, where customers can learn more about the ethical standards and practices our members uphold. Members are also encouraged to utilise the electronic material on websites, social media platforms and all stationery to foster consumer confidence and ensure transparency in their dealings with the public.
By showcasing the Jewellery Council logo, a jeweller signals their commitment to upholding a strict code of ethics and conduct, reinforcing the trust consumers place in their businesses. This not only assures potential customers that they are dealing with a reputable and responsible jeweller, but also helps to maintain the integrity and professionalism of the jewellery industry.
Members who display the logo benefit from increased visibility and credibility, as the Jewellery Council logo is recognised as a mark of quality and ethical business practices within the industry.
FINAL THOUGHT
The Jewellery Council remains fully committed to serving and supporting the industry and will continue to drive initiatives aimed at growing and strengthening jewellery sales. Together, we can build a stronger and more resilient industry. We encourage you to remain involved, share your voice and engage with us, as the council is only as strong as the input and participation of its members.
To learn more about the council, our initiatives, and how you can become part of a responsible and thriving jewellery community, please visit our website at: www.jewellery.org.za.
Alternatively, you can contact us on tel: (011) 4845528 or e-mail us at: admin@jewellery.org.za.
The full annual report will be e-mailed to all members and will also be available on the Jewellery Council’s new website, launching soon.
The soul of independent watchmaking
A new eight-episode documentary series, Man of the Hour, brings the world of independent watchmaking to the screen, blending craftsmanship, culture and deeply personal stories. Hosted by horology authority Wei Koh, the series is available on Discovery+, accompanied by a complementary podcast which extends the conversation beyond the screen
The Refinery Media, in collaboration with Wei Koh, founder of Revolution magazine, has launched Man of the Hour, an eight-episode documentary series examining the artistry, innovation and human stories at the heart of independent watchmaking. The series is now streaming on Discovery+.
Launched alongside the series, a companion podcast titled Man of the Hour : After Hours is also available on Spotify and Apple Music. The podcast features long-form conversations with guests from the television series, offering deeper insight into the ideas, personal journeys and philosophies explored on screen.
Hosted by Wei Koh, one of the most influential voices in contemporary horology, Man of the Hour takes viewers on a journey that blends adventure, cultural exploration and expert commentary. Filmed across key global cities including Los Angeles, Geneva, Paris and Singapore, the series reveals how extraordinary timepieces are imagined, crafted and celebrated.
More than a showcase of mechanical mastery, the series focuses on the people and families behind some of the world’s most respected watch brands. Koh explores not only their techniques, but also their passions, values and daily lives, revealing the cultures and human stories that shape their creations.
With wristwatches continuing to enjoy a resurgence as cultural icons, Man of the Hour speaks directly to a growing global community of collectors and enthusiasts. Timepieces today are valued not only as instruments of precision, but as works of art, investments and heirlooms. From younger audiences rediscovering mechanical craftsmanship to seasoned connoisseurs refining their collections, interest in fine watchmaking remains strong.
Produced by Refinery Media, the series highlights both the artistry of watchmaking and the cultural landscapes that inspire these timeless creations. Koh also serves as Executive Producer, bringing a personal perspective shaped by
long-standing relationships within the industry.
“Man of the Hour began as a way to share the stories of people I deeply admire, not just as watchmakers, but as friends and families whom I’ve come to know and care about,” says Koh. “The series and podcast together allow these stories to reach a wider audience in a more personal and meaningful way.”
Karen Seah, Executive Producer at Refinery Media, says the series is driven by the intimacy of the human journeys behind the craft, highlighting heritage, resilience and innovation across generations.
Man of the Hour features leading names in fine watchmaking, including FP Journe, Chopard, De Bethune, Urban Jürgensen, Rexhep Rexhepi, Greubel Forsey, Louis Vuitton and MB&F, with support from Singapore Airlines. The After Hours podcast is supported by The Hour Glass.
All episodes of Man of the Hour are available for streaming on Discovery+.
Searches for high-value jewellery surge
A growing emphasis on value retention, craftsmanship and provenance is reshaping luxury purchasing behaviour in South Africa. Insights from Luxity and recent market data indicate that jewellery and legacy accessories are increasingly viewed as long-term investments, rather than discretionary fashion purchases
For much of the past decade, visibility and brand recognition were central drivers of luxury consumption. Prominent logos and seasonal accessories served as immediate signals of status. In 2025, however, SA’s luxury market reflects a notable shift towards discretion, longevity and strategic purchasing, particularly within the jewellery and heritage accessory categories.
This evolution is supported by data from the 2025 State of the Luxury Market in Africa report, which indicates year-on-year increases of 14,6% in searches for luxury handbags and 43,8% in jewellery-related searches. In contrast, demand for entry-level luxury items such as shoes and wallets has declined. The data suggests that while appetite for luxury remains strong, purchasing decisions are increasingly informed by considerations of durability, resale value and long-term relevance.
Michael Zahariev, co-founder of Luxity, SA’s leading pre-owned luxury reseller, attributes this shift to a more mature and financially literate luxury consumer. “There’s a growing focus on longevity and value preservation,” he explains. “Consumers are moving away from frequent, smaller purchases driven by visibility and towards fewer, more considered acquisitions that retain relevance and financial worth over time.”
The resale market provides a clear lens through which to assess this behaviour. Brands renowned for craftsmanship and heritage continue to demonstrate strong value retention. According to Luxity’s resale data, Cartier leads the category, retaining 72,6% of its original retail value. Hermès follows at 67,8%, with Chanel (64,4%), Bulgari (64,3%) and Louis Vuitton (64,2%) also performing consistently well. These figures reinforce the enduring appeal of fine jewellery and iconic accessories that transcend seasonal trends.
In addition to established maisons, there is evidence of growing appreciation for understated luxury. Givenchy – traditionally associated with refined design, rather than overt branding – has recorded a 7,1 percentage point increase in resale value over the past year. This development reflects broader consumer interest in subtlety, quality and design integrity.
For the jewellery sector, these trends underscore the category’s positioning as both a personal and financial investment.
Fine jewellery is increasingly evaluated on factors such as craftsmanship, authenticity, condition and brand heritage, all criteria long familiar to industry professionals. As consumers become more selective, jewellery pieces are expected to deliver lasting aesthetic appeal alongside measurable value retention.
“The definition of luxury is becoming more closely aligned with discernment,” adds Zahariev. “Clients want confidence that their purchases will remain relevant and valuable over time. Jewellery, in particular, continues to meet these expectations through its inherent durability and enduring desirability.”
Across SA’s major urban centres, from Cape Town to Johannesburg, luxury wardrobes are being curated with a focus on longevity, rather than immediacy. In this environment, status is communicated less through visibility and more through informed choice. As 2026 unfolds, the most significant indicator of luxury consumption will not be prominence, but considered investment.
Established in 2016, Luxity is SA’s first omnichannel boutique specialising in the buying and selling of authenticated preowned luxury goods. With physical stores in Sandton City, the V&A Waterfront, the Gateway Theatre of Shopping and Menlyn Maine, as well as a nationwide online platform, Luxity provides access to globally recognised luxury brands, including Louis Vuitton, Rolex, Hermès, Chanel and Gucci.
“In 2025, SA’s luxury market reflects a notable shift towards discretion, longevity and strategic purchasing, particularly within the jewellery and heritage accessory categories.”
The Risk Report
TCrime in the jewellery industry remains a serious concern and staying informed is essential. In this new monthly column, Malcolm Jenner,
KwaZulu-Natal representative for the Jewellery Council Risk Initiative (JCRI) and Marketing and Administrative Director at Cape Precious Metals (CPM), shares practical guidance on staying vigilant, responding effectively to incidents and ensuring businesses have the right systems and measures in place to protect staff, customers and assets
he JCRI exists to reduce crime in the sector by sharing timely information, supporting prevention strategies and fostering collaboration between jewellers and law enforcement. Originally started in 2012/13, the initiative has grown over the years into a trusted platform for the industry to learn from incidents, share lessons and respond eff ectively to criminal activity.
From this year, the Risk Initiative will be managed in-house by the Jewellery Council, allowing funds to be directed more effi ciently towards targeted crimeprevention initiatives specifi cally tailored for the jewellery sector. The council is grateful for the longstanding support of the Consumer Goods Council of South Africa (CGCSA), which has helped administer the initiative in the past. While the administration is now fully within the Jewellery Council, the committee that guides the initiative will continue to include representatives from the industry, the National Prosecuting Authority, provincial SAPS, private mall security (Fidelity) and insurance companies and will continue to meet quarterly.
Over the past year, the initiative has highlighted a number of positive developments. High-quality CCTV footage has led to successful arrests and prosecutions, the criminal justice system has become more rigorous, with theft cases resulting in long prison sentences and incidents of theft have dropped in areas where bail was denied. The SAPS Safer Festive Season Campaign was again implemented until January 2026, focusing on smaller malls and shopping centres and the message remains clear: jewellers must work together and share information quickly to stay ahead of crime.
Over the months ahead, this column will explore practical ways jewellers can stay informed, strengthen their security systems and respond eff ectively when incidents occur. We will examine the tools and processes that make a real diff erence, from sharing timely intelligence and properly documenting incidents to using technology such as CCTV systems to support investigations.
We will also explore lessons learnt from successful prosecutions, insights from law enforcement and strategies for keeping both staff and customers safe. The aim is not simply to report on crime, but to provide guidance that helps jewellers feel confi dent, prepared and connected as an industry.
By sharing experiences, highlighting best practices and encouraging collaboration, we can help build a safer environment for all. Each edition will focus on practical, actionable advice, empowering you to protect your people, your assets and your business with confi dence and clarity.
CALL TO ACTION: REPORTING INCIDENTS
All security-related incidents, whether successful or attempted, should be reported to the Jewellery Council of South Africa by emailing: admin@jewellery.org.za. Please include as much detail as possible, such as the date, time and location, a description of what occurred, any suspect details, vehicle information, CCTV footage or images and the SAPS case number, where applicable.
RJC leadership and standards update
The Responsible Jewellery Council (RJC) has made significant leadership appointments and finalised revisions to key standards that guide responsible sourcing, human rights due diligence and supply chain transparency. These changes affect how jewellery companies navigate compliance and certification in an era of rising expectations regarding ethical business conduct
The RJC recently announced leadership transitions and updates to its core standards which affect the way responsible business practices are defined and implemented across the global jewellery industry. These developments include a key executive appointment and adjustments in the committee that oversees standard-setting, as well as continuing updates to the industry’s main compliance frameworks.
The RJC, which sets voluntary benchmarks for ethical, social and environmental business conduct in the watch and jewellery supply chain, has named Purvi Shah as its next Executive Director, effective 7 February 2026. Shah has worked for more than 15 years in sustainability and responsible sourcing in the diamond and gemstone sectors and most recently served as Head of Ethical and Sustainable Value Chains at the De Beers Group. She has been on the RJC board since 2023 and co-chaired its Standards Committee since 2018, participating in the development of the current Code of Practices (COP), the Chain of Custody (COC) standard and the Laboratory Grown Material Standard (LGMS). Her appointment comes after an interim leadership period following the departure of the previous Executive Director last year.
The Executive Director’s role at a standards body like the RJC is important because it influences strategic priorities and how the organisation responds to industry needs and external pressures on responsible
sourcing and disclosure. Shah’s background in ethical value chains suggests continuity in the council’s emphasis on integrating environmental, social and governance considerations into jewellery supply chains.
At the same time, the RJC has announced changes in leadership of its Standards Committee, the group responsible for drafting and revising the detailed requirements in its certification frameworks. Sara Yood, President and CEO of the Jewellers Vigilance Committee and Eduard Stefanescu, Sustainability Manager at C.Hafner, took over as co-Chairs of this committee beginning 1 January 2026. These appointments reflect a shift in governance as the committee prepares to sustain and refine the standards that members must apply in their operations.
For member companies, the RJC’s standards, principally the COP and the COC framework, are the mechanisms by which ethical and responsible practices are audited and certified. In 2024, these standards underwent a comprehensive revision, with updated versions becoming effective in 2025. The COP now places more emphasis on human rights due diligence, grievance mechanisms, supply chain traceability and environmental metrics such as greenhouse gas reporting. It also includes requirements related to diversity, equity and inclusion and clarifies expectations regarding claims and provenance. The COC standard has been refined to offer clearer guidance on recycled materials and due diligence throughout the supply chain. Both standards were updated in line with ISEAL’s Code of Good Practice, which guides credible sustainability standard-setting.
One of the more significant new frameworks completed in 2025
is the LGMS, which establishes expectations for responsible business practices specific to labgrown diamonds and coloured gemstones. Although development work on this standard began earlier in the decade, the LGMS was finalised and publicly released in 2025, with provisions covering legal compliance, management systems, human and labour rights, health and safety, appraisal and grading, environmental management and disclosure. Initially, the LGMS will be operating in a transitional phase in which certification is voluntary for existing members, but it will become mandatory for members dealing in lab-grown materials after this period. The RJC has provided guidance, training and auditing support to help companies align with the new requirements.
Taken together, these shifts in leadership roles and updates to standards frameworks reflect an ongoing process of adjustment within an industry organisation operating in a complex and evolving environment. Responsible supply chains, transparency and accountability continue to be areas of emphasis, but implementing these principles requires detailed guidance and structures that companies of different sizes and market positions must interpret and integrate into business practice.
For industry professionals considering or maintaining RJC certification, the practical implications of these changes are not abstract. Certification audits
against the updated COP and COC standards have been required since early 2025, and audits against the older versions of these standards are being phased out. Companies that include lab-grown materials in their business models may need to prepare for LGMS compliance, depending on the timing of their audit cycles and business strategy.
The RJC’s governance changes also matter because they influence the way stakeholder feedback and evolving industry conditions are addressed. The Standards Committee’s new co-Chairs bring distinct perspectives from regulatory and sustainability roles outside the RJC’s core secretariat, a move that could affect the way revisions to frameworks are prioritised and communicated. Meanwhile, the new Executive Director’s task will be to manage relationships across a broad membership, balancing the expectations of large international supply chain actors with those of
smaller companies and civil society stakeholders who may call for more rigorous approaches to human rights and environmental issues.
Critically, these developments take place against a backdrop of both demand for stronger assurance systems from consumers and scrutiny of the effectiveness of voluntary standards. Past critiques, including those from civil society observers, have questioned whether industryled standards bodies provide sufficient safeguards against serious social and environmental harm. Robust data on outcomes remains limited and certification systems like those of the RJC must contend with diverse expectations about what “responsible” business practice entails. However, recent revisions to the RJC’s standards and leadership adjustments show the organisation responding to these pressures by formalising requirements that go beyond basic compliance.
“Firms that remain active in certification discussions and align their internal systems with RJC requirements are better positioned to meet external expectations from customers, business partners and regulators on transparency and ethical conduct.”
Platinum jewellery shows strong global resilience
Global platinum jewellery demand continued to demonstrate resilience towards the end of 2025, gaining share in key markets as consumers responded to record-high gold prices
Global platinum jewellery demand remained resilient as consumers in major markets increasingly sought value, authenticity and longevity amid sustained volatility in precious metal prices. This is according to the Q3 2025 Platinum Jewellery Business Review (PJBR) released by PGI at the end of last year.
While elevated gold prices have dampened broader jewellery sentiment, platinum has continued to gain market share. Its inherent qualities, including natural white brilliance, exceptional durability and high purity, are reinforcing its appeal as a premium, yet accessible alternative in both bridal and luxury jewellery categories.
“The current record-high price of gold represents a significant opportunity for platinum,” says Tim Schlick, CEO of PGI. “Our report shows a clear shift towards platinum’s superior value proposition. We’re intensifying our strategic efforts to ensure that the market capitalises on this moment, positioning platinum as the discerning choice for both trade partners and jewellery consumers.”
China: cautious sentiment amid high prices
In China, platinum jewellery fabrication growth moderated to 23% year-on-year, following an exceptional 108% surge in the first half of the year. The gem-set segment continued to perform strongly, while retail sales among PGI partners declined by a modest 5%, significantly outperforming the gold jewellery category.
Trade sentiment for the fourth quarter remains cautious, reflecting continued softness in the wider jewellery market and the need to absorb inventory accumulated earlier in the year. However, leading retailers are preparing to introduce new platinum collections aimed at stimulating renewed consumer demand.
India: platinum outperforms the broader market
Despite headwinds created by high gold prices and tough comparisons with 2024’s exceptional growth, platinum jewellery continued to outperform in India. PGI’s strategic partners recorded 8% year-on-year retail sales growth, supported by expanding retail networks and co-operative marketing initiatives.
Brands such as Men of Platinum have strengthened trade confidence and opened new market opportunities, while platinum’s still-competitive pricing relative to gold continues to resonate with consumers.
Japan: stable unit sales and category strength
In Japan, retail sales value increased during Q3, driven by higher average prices. While overall unit sales declined slightly, mid-priced categories recorded growth, with sustained demand for Kihei chains and neckwear reinforcing platinum’s ongoing relevance in the market.
USA: resilient revenues despite headwinds
In the USA, higher prices and newly imposed tariffs influenced purchasing behaviour, with consumers buying fewer pieces, but at higher price points. Despite a slight dip in unit sales, PGI partners reported double-digit revenue growth, underlining the resilience of platinum jewellery.
The ongoing shift from white gold to platinum continues, accelerated by elevated gold prices and innovation in platinum alloys, which are broadening design and manufacturing possibilities.
Looking ahead, PGI anticipates that the favourable platinum-to-gold price ratio will continue to drive substitution across bridal and luxury segments globally. Continued marketing investment and product innovation are expected to sustain momentum into the fourth quarter, supported by strong brand positioning and trade partnerships.
Industry employment board
This monthly section is dedicated to supporting professionals within the jewellery industry who are seeking employment opportunities and aims to help connect skilled jewellery professionals with businesses looking for talent
Qualified jeweller seeking employment –Gauteng
A qualified jeweller seeks employment within the jewellery industry in Gauteng. Having completed an internship at The Platinum Incubator in December 2025, she is eager to apply her training and skills in a professional working environment.
For her CV or further details, contact: timbanendzalama@gmail.com.
Jewellery industry professional available –Gauteng
An experienced jewellery industry professional is seeking employment in Gauteng. With strong skills in office administration, accounts, procurement, stock control and gemstone and diamond expertise, she would be an asset to any jewellery business.
For her CV or further details, contact: marykevanjaarsveld@gmail.com.
Trade work services available –Pretoria East, Gauteng
A skilled jeweller in Pretoria East offers all types of trade work, including repairs, casting cleanup, manufacturing and plating in silver and gold. With nearly 10 years’ experience, she provides precise workmanship and professional service to jewellers across Gauteng.
A skilled jewellery designer with a Diploma in Jewellery Design and Manufacture (Cape Peninsula University of Technology) and internship experience at The Platinum Incubator is seeking a design and manufacturing role.
For enquiries, contact: nkosithabisile07@gmail.com or 072-353-5356.
Qualified jeweller seeking employment –Gauteng
A certified jeweller based in Highlands North, Johannesburg, seeks a bench work position. Holding a Diploma in Jewellery Design and Manufacture (UJ) and two years of practical experience, he is skilled in repairs, redesigns, stone setting and various jewellery-making techniques.
Contact 063-077-8873 (calls) or 081-851-7937 (WhatsApp) for his CV or enquiries.
LOOKING FOR EMPLOYMENT IN THE JEWELLERY INDUSTRY?
SA Jewellery News is offering space for individuals seeking work to share a brief description of the type of role they are looking for – at no cost.
To be featured, simply send:
• A short description of your experience and skills (max 50 words) • Your region
• Your contact details
E-mail this information to: adriv@jewellery.org.za.
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As the global jewellery market evolves through shifting consumer preferences, technological innovation and aesthetic renewal, 2026 is shaping up to be a pivotal year for designers, retailers and suppliers alike
Industry analysts and trend forecasters point to a blend of expressive design, personal story-telling, sustainable practices and a renewed embrace of heritage forms. From statement silhouettes and mixed metals to personalised gems and quiet luxury, these trends not only reflect evolving tastes, but also signal where investment and creativity are converging within the sector.
Personalisation and narrative-driven jewellery
One of the most consistent themes emerging for 2026 is the increasing importance of personalisation and narrative in jewellery design. According to multiple industry forecasts, consumers (particularly Millennials and Gen Z) are more inclined to purchase pieces that convey meaning, memory or individuality, rather than generic decorative items. This demand manifests in engravable charms, initial pendants, zodiac motifs, birthstones and jewellery conceived as personalised story-telling devices.
a year of expression, craft and conscious choice
This shift aligns with broader luxury consumption patterns: emotional resonance and personal significance are frequently cited as motivators for purchase decisions, especially when jewellery is intended as a gift or milestone token. For designers and retailers, this trend reinforces the value of bespoke services, customisable options and consultative selling, not merely as add-ons, but as core differentiators in product offering.
Statement pieces and sculptural forms
While minimalism dominated jewellery in the latter half of the 2010s and early 2020s, 2026 is set to emphasise bolder, expressive forms that function as modern art
pieces, as well as wearable accessories. Fine jewellery supplier Stuller, for example, identifies trends such as max appeal (oversized chains, substantial rings and dramatic earrings) as central components of upcoming collections.
Similarly, fashion reports highlight the continued rise of statement earrings, including sculptural shapes and earcuffs that redefine the ear line as a focal point of style. These designs often balance traditional jewellery craftsmanship with contemporary flair, allowing jewellery to be both an accent and the centrepiece of an outfit.
Mixed metals and material innovation
Mixed-metal jewellery is emerging as one of the most talked-about technical trends for 2026, signalling a departure from strict adherence to single-metal ensembles. Searches for mixed-metal pieces, particularly combinations of yellow gold, white gold and silver, have surged, indicating consumer appetite for contrast, versatility and modern expression in metalwork.
This trend is not only aesthetic, but practical: mixed metals facilitate easier layering and pairing across existing collections and can offer price-point
“The jewellery landscape in 2026 is defined by personal expression, thoughtful design, material innovation and ethical awareness.”
flexibility in contexts of precious metal cost pressures. Retailers should be prepared to guide clients in styling mixed-metal stacks and combinations, extending opportunities for cross-sales and curated looks.
Quiet luxury, timeless craftsmanship and minimal opulence
Contrary to the dominance of loud branding in previous years, 2026 is witnessing a sustained undercurrent of quiet luxury: refined, high-quality pieces that eschew overt logos in favour of durability, finish and craftsmanship. According to industry trend reports, consumers are increasingly drawn to jewellery that feels both timeless and versatile, with subtle gemstone accents and a focus on material excellence, rather than flashiness.
This quiet luxury ethos reflects broader post-pandemic behaviours in the luxury market, where purchases are made with longevity and wearability in mind. Jewellery that transitions seamlessly from everyday wear to formal occasions, and that resists being tied solely to trend cycles, aligns with the way many clients now approach investment-level purchases.
Coloured and story-telling gemstones
Gemstone trends in 2026 are multi-faceted. While traditional coloured gemstones such as emeralds, sapphires and rubies continue to garner attention, there is simultaneously a growing embrace of unexpected colour combinations, playful contrasts and vibrant palettes. Trend forecasts note that colourblock gemstone combinations – such as ruby with sapphire, or emerald with topaz – are gaining traction as designers push beyond classic diamond-centric palettes. In addition, the broader global jewellery conversation has highlighted a jewel-tone revolution, where richly coloured gems like teal sapphires, pigeon-blood rubies, tourmalines and Paraíba examples are rising in prominence, driven in part by younger collectors and clients who value rarity and personal symbolism.
The combination of these trends points to a gemstone market that values both traditional technical excellence and expressive individuality, a dynamic which
JEWELLERY TRENDS
retailers and wholesalers can leverage through curated offerings and educational story-telling about colour and provenance.
Organic
and fluid forms
Another notable design evolution for 2026 is the movement towards organic, fluid shapes and asymmetry. Fuelled by advancements in 3D modelling and artisanal metalworking, designers are creating jewellery with winding bands, oval loops and flowing silhouettes that celebrate natural movement and imperfection.
This aesthetic resonates with the broader cultural shift towards gender-neutral design and expressive form. Fluid jewellery can be styled with versatility and stacked, alone or mixed with more geometric pieces, making it appealing across demographic segments and lifestyle contexts.
conservative or traditional jewellery, to occupy spaces within contemporary, expressive designs. Combined with the broader trend of heritage reinterpretation, pearls become vessels of both classic beauty and modern sensibility.
Layering and stackable styling
Layered and stacked jewellery continues to be a dominant styling approach in 2026. Rather than random or haphazard glittering, however, layering is evolving into curated, intentional combinations with thematic cohesion. Rings, bangles, chains and earrings are combined across mixed metals and gemstone styles to tell a personal story, with mismatched, yet harmonised elements becoming hallmarks of considered adornment.
Sustainability, ethical sourcing and lab-grown stones
Sustainability has moved beyond an optional differentiator to become a baseline expectation among many jewellery consumers, particularly among younger buyers. Reports indicate that eco-conscious designs now account for a significant portion of launches, with lab-grown diamonds, recycled metals and transparent supply chains increasingly mainstream, rather than niche.
This shift reflects not only consumer ethics, but also supply chain innovations and story-telling opportunities. Retailers who can articulate provenance, sustainability credentials and certification with confidence are likely to have a competitive advantage, especially as transparency becomes a standard client question.
Modern pearls and re-imagined heritage
The pearl category is undergoing a noteworthy transformation. Classic uniform strands are being re-imagined as irregular, asymmetrical and character-driven pieces, paired with contrasting metals and unexpected materials such as oxidised silver or raw metal accents.
This evolution allows pearls, historically associated with
For retailers, this trend reinforces the importance of selling styling as much as product: curated stacks and co-ordinated collections create opportunities for higher basket values and repeat engagement.
Tech integration and digital experience in jewellery Although not yet dominant, technological integration is a growing frontier. Advanced services such as augmented reality try-on, AI-enhanced design previews and blockchain-enabled authentication are increasingly integrated into high-end jewellery retail experiences. These innovations not only enhance client confidence, but also bridge digital and physical purchase journeys – something which is particularly important as omnichannel engagement becomes expected, rather than exceptional.
The jewellery landscape in 2026 is defined by personal expression, thoughtful design, material innovation and ethical awareness. Retailers and suppliers navigating this environment will benefit from embracing trends not as fleeting fads, but as reflections of deeper shifts in consumer priorities: the desire for meaning, quality, sustainability and curated individuality. Whether through sculptural statement pieces, personalised gemstones, mixed-metal stacks or heritage reinterpretations, the future of jewellery is as much about the story behind each piece as the piece itself.
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FRIDAY, 20 FEBRUARY 2026
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