SA Jewellery News (SAJN) • August 2026

Celebrating 98 years in the industry

The countdown is on for Jewellex Africa 2026

Preparing for the festive season: Why August is the time to start

AI: a practical tool for the modern jewellery industry

National roadshows bring industry together

Discover a rainbow of gemstone jewellery

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FROM THE JCSA OFFICE

Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA), shares the latest developments from the council’s office

INDUSTRY INSIGHTS

• PlatAfrica 2026 moves into next phase

• De Beers’ Venetia mine pauses production for two years

• CIBJO Centenary Congress to focus on the future of the global jewellery industry

• Molefi Letsiki elected Treasurer-General of WFDB

NATIONAL ROADSHOWS BRING INDUSTRY TOGETHER

The JCSA National Roadshows provided a valuable platform for members and non-members to exchange ideas and gain insights into local and international trends

SEEN AROUND

The Jewellery Council National Roadshows brought together jewellery professionals from across the country for evenings of networking, knowledge-sharing and industry engagement

THE

COUNTDOWN IS ON FOR JEWELLEX AFRICA

2026

As excitement builds for Jewellex Africa 2026, the industry is preparing for two days of business, networking and innovation at Johannesburg’s Gallagher Convention Centre

STATE OF THE SOUTH AFRICAN JEWELLERY INDUSTRY SURVEY PROVIDES VALUABLE INSIGHTS

The JCSA has released the findings of its inaugural industry survey, marking an important milestone in the council’s commitment to building a credible, datadriven understanding of the local jewellery sector

THE RISK REPORT

Social media has become an essential marketing tool for jewellery businesses, but it can also create significant security vulnerabilities if used without appropriate safeguards

BUSINESS MANAGEMENT

Preparing for the festive season: why August is the right time to start

SETTING THE STANDARD

The hands shaping South Africa’s jewellery dynasty

ARTIFICIAL INTELLIGENCE

A practical tool for the modern jewellery industry

BORN IN AFRICA

A comprehensive directory featuring information and contact details of all members of the Jewellery Manufacturing Association of SA

INDUSTRY EMPLOYMENT BOARD

Dedicated to supporting professionals within the jewellery industry who are seeking employment opportunities

Jewellery Council of SA update

Lorna Lloyd, CEO of the Jewellery Council of SA (JCSA), shares the latest developments from the council’s office

The key benefits of being a member of the JCSA include the support, guidance and services available to help members navigate the challenges of running a jewellery business in an ever-changing industry.

Membership provides access to a trusted network, industry representation, valuable resources and services designed to promote ethical practices, professionalism and sustainability across the sector. As part of our commitment to supporting our members, the council is available to assist with a range of matters, including guidance on industryrelated issues, education and training opportunities, advocacy and dispute resolution services.

While we always hope that disputes can be avoided through clear communication and strong business relationships, disagreements can sometimes arise. In these situations, the JCSA provides mediation and dispute resolution services to assist members and consumers in finding fair and constructive solutions.

JCSA MEDIATION AND DISPUTE RESOLUTION SERVICES

Consumer complaints

The council provides an essential service to both members and consumers by acting as an impartial mediator when disputes arise. Our objective is to

resolve matters fairly, recognising that consumer confidence is vital to maintaining the integrity of the jewellery industry.

We are committed to protecting the interests of our members, while facilitating fair outcomes that consider all parties.

All JCSA members are bound by the council’s Code of Ethics and Conduct, which sets clear standards for ethical business practices, integrity and professionalism. Members also agree, through the council’s Memorandum of Incorporation, to submit to its mediation and arbitration processes. Unfortunately, some matters reach an impasse, when the council can no longer facilitate further mediation. In such cases, we recommend that parties explore any alternative legal remedies they consider appropriate.

In handling mediations on behalf of members, there have been instances where members have requested that the council step in with a formal opinion or ruling in consumer disputes. While we fully understand the reasoning behind this, it is important to clarify that council staff are not legally trained and therefore not permitted to issue rulings or legal opinions, as this could expose both the council and its members to unintended legal consequences.

What we can do – and do well – is engage with all parties involved, ask the right questions and

“The strength of the Jewellery Council lies in the active participation of its members. We encourage you to engage with our initiatives and take full advantage of the services available.”

work towards obtaining the clarity needed to help move a dispute towards a resolution. It is also worth acknowledging that mediating disputes is rarely straightforward. Staff often find themselves dealing with consumers who are frustrated, emotional and, at times, impolite. Despite this, our commitment remains firm to handle every matter with professionalism, sensitivity and the utmost care, ensuring that all parties feel heard while working towards the fairest possible outcome.

Mediation, arbitration and cautionary notices between members

The JCSA offers mediation and arbitration services to support members in resolving disputes fairly and cost-effectively. These services are helpful in matters involving outstanding payments and contractual disagreements and are intended to encourage constructive dialogue, mutual understanding and positive outcomes without the need for costly legal action.

Such matters commence with mediation to reach an agreement between members. The council’s role in mediation is to facilitate respectful and solution-focused discussions between parties to reach an amicable resolution. Should this not be successful, the matter is then referred to arbitration proceedings, which are conducted in line with the Arbitration Act.

Matters are considered by the council’s Arbitration Committee, which comprises

experienced professionals who carefully review the circumstances, hear both parties and issue an appropriate award, including guidance on any related costs. Where applicable, arbitration awards may be made legally binding through application to the High Court.

As stated above, while many disputes can be successfully resolved through these processes, there may be situations where agreement cannot be reached. In such cases, members are encouraged to seek independent legal advice to explore next steps.

The Jewellery Council is committed to supporting members throughout the dispute resolution process. However, it is important to note that the council does not act as a debt collection body and is not authorised to recover outstanding amounts on behalf of members.

The JCSA remains dedicated to promoting fair business practices, ethical conduct and professional relationships across the industry.

Should you require any further information, please contact the council:

Tel: (011) 484-5528

E-mail: admin@jewellery.org.za

Website: www.jewellery.org.za

Lorna Lloyd Chief Executive Officer

Editor: Adri Viviers Cell: 084-261-1805

E-mail: adriv@jewellery.org.za

Sales Representative and Administrative Manager: Thuli Majola Cell: 074-243-0703

E-mail: thulim@jewellery.org.za

SA Jewellery News is published by: Jewellery Council of South Africa

CEO: Lorna Lloyd Cell: 082-456-5558

E-mail: lornal@jewellery.org.za

Executive Assistant to CEO: Elsa da Silva Cell: 082-214-0028

E-mail: elsad@jewellery.org.za

The views expressed in this publication do not necessarily refl ect those of the owners, affi liated organisations, members, the publisher, or its agents. While every eff ort has been made to ensure the accuracy of the content, neither the owners, affi liated organisations, the editor, nor the publisher can be held responsible for any errors, omissions, or any consequences arising therefrom. The same applies to all advertising. © 2026. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, without prior written permission from the publisher.

editor's note

As we fi nalised this August edition of SAJN, I found myself refl ecting on the sense of energy and collaboration within our industry. It was great to see so many familiar faces and industry professionals coming together at the Jewellery Council National Roadshows. These evenings highlighted just how valuable face-to-face engagement, knowledge-sharing and networking opportunities are for our sector. Beyond the presentations and discussions, it was the conversations and relationships built throughout the evenings that stood out.

Events such as these remind us of the strength of our jewellery community and the importance of creating opportunities where the industry can come together, exchange ideas and support one another through both opportunities and challenges.

With Jewellex just a month away, the excitement is building as we look forward to another important gathering on the industry calendar. We hope to see many of you there, celebrating the creativity, craftsmanship and passion that continue to defi ne South Africa’s jewellery sector.

At SAJN, we constantly strive to remain a valuable platform for our industry, sharing the latest developments, highlighting achievements and showcasing innovation. We are also delighted to be working with Semicolon Marketing, who are assisting us with our social media presence and helping us bring more of the industry’s stories, achievements and insights to our wider audience.

As always, we invite you to share your successes, milestones, news and challenges with us. SAJN exists for the industry and because of the industry, a publication created by the jewellery community for the jewellery community.

Thank you for allowing us to be part of your journey. We look forward to continuing to tell the stories that matter and supporting the growth and success of our vibrant jewellery sector.

We hope you enjoy this issue!

ON THE COVER

JPPE Manufacturing Jewellers, a Cape Town family business established in 1966, continues to celebrate the beauty of precious and semi-precious gemstones through expertly crafted jewellery. This month’s cover showcases JPPE’s colourful gemstone range, capturing the vibrant variety and timeless appeal of its in-house designs. Proudly made in South Africa, JPPE combines quality gemstones, CAD design and skilled craftsmanship to create jewellery that reflects both local heritage and international standards. For more information, contact our sales representative Paul at email: paul@jppe.co.za or mobile: 082-667-3456, or visit: www.jppe.co.za.

The

Complete Colour Solution

Today’s customers no longer simply want a beautiful piece of jewellery — they want something personal, expressed through distinctive colour, unique finishes and exceptional craftsmanship.

Meeting that demand takes more than creative design: it takes premium materials, advanced colour technologies and manufacturing expertise that consistently deliver outstanding results.

As South Africa’s trusted precious metals partner, MetCon combines responsibly refined precious metals, advanced colour technologies and worldclass manufacturing capabilities, helping jewellers transform creative ideas into master pieces.

Every Great Piece Begins with the Right Foundation

Behind every exceptional piece of jewellery is an exceptional metal. The quality of the precious metal used in manufacturing shapes everything that follows, from casting and manufacturing to finishing, plating and the final appearance of the piece. An inconsistent foundation can mean production challenges, colour variation and additional costs.

MetCon removes that risk. We produce 999.9 pure gold , 999.9 pure silver and a premium platinum-ruthenium (Pt-Ru) alloy , each backed by a Certificate of Analysis (COA) and complete traceability, giving manufacturers confidence in the purity, consistency and responsible sourcing of every batch. That consistency means fewer reworks, predictable plating results and one less variable to manage on the production floor.

Whether producing a single bespoke masterpiece or several thousand pieces, jewellers can focus on craftsmanship, knowing their foundation is built on metals of the highest quality.

Colour Has Become a Competitive Advantage

Once the foundation is set, colour becomes one of jewellery’s most powerful design tools. Consumers are moving beyond traditional yellow gold toward warm rose tones, elegant whites, striking blacks and bold new finishes. Colour is starting to define modern collections.

For manufacturers and independent jewellers alike, colour is a chance to differentiate, build distinctive collections and give customers something they can’t find elsewhere. But beautiful colour is only half the story: consistency, durability and repeatable quality matter just as much.

Colour is a chance to differentiate – but beautiful colour is only half the story.

Legor: Prestigious Alloys and Plating Solutions

MetCon’s exclusive partnership with Legor brings world-leading jewellery technology directly to South Africa, giving jewellers access to decades of international innovation, technical expertise and manufacturing excellence. From advanced coloured gold, rose and white alloys to plating solutions, the partnership equips manufacturing jewellers with reliable, repeatable processes that enhance efficiency and quality — while enabling independent jewellers to create distinctive, high-value, bespoke pieces with exceptional finishes.

For independent jewellers, there’s an added layer of trust: these are the same alloys and technologies MetCon uses to produce your pieces, so every bespoke creation is backed by processes already proven in MetCon’s own production.

Invicon: Bringing Colour to Life

Colour has become one of the most powerful ways for jewellers to express their creativity and set their designs apart. MetCon brings Invicon’s advanced ceramic colour technologies to jewellers, enabling vibrant, durable colour to become an integral part of the design itself — not just a surface treatment. From subtle contemporary accents to bold statement pieces, these open new possibilities for both manufacturing jewellers and independent designers, without compromising durability or performance.

Traditional vitreous enamel has long been the industry standard for adding colour to jewellery, but it comes with real trade-offs. Enamel is, at its core, fired glass: beautiful, but brittle. It’s prone to chipping and cracking under everyday knocks.

Invicon’s ceramic colour technologies were developed to solve this problem. It bonds more securely to the metal surface, offering significantly greater resistance to chipping, cracking and everyday wear — colour built to last as long as the piece itself.

Enamel asks the wearer to handle the jewellery carefully to protect colour — Invicon lets colour become as durable as the metal it is set in, keeping up with real life.

Vibrant ceramic colour with high durability for everyday-wear pieces.

Rich, saturated tones suited to bold statement designs.

More Than a Supplier. A Trusted Partner

Refined, subtle finishes for contemporary, understated pieces.

Every exceptional piece of jewellery starts with the right foundation — and MetCon delivers exactly that, pairing responsibly refined, certified precious metals with Legor’s advanced alloys and Invicon’s ceramic colour technologies. Together, these give jewellers the tools to move beyond traditional yellow gold and create distinctive, durable, on-trend pieces that set their collections apart, whether producing a single bespoke commission or a full manufacturing run.

This is what makes MetCon more than a supplier: a partner invested in helping jewellers turn colour and craftsmanship into a genuine competitive edge. To explore MetCon’s coloured alloys, plating solutions and Invicon technologies for your next collection, contact the MetCon team today.

PlatAfrica 2026 moves into next phase

Following the closure of entries for PlatAfrica 2026, South Africa’s leading platinum jewellery design and manufacturing competition has entered its next exciting phase, one focused on evaluation, craftsmanship and celebrating the creative vision of the country’s emerging and established jewellery designers.

Under the theme “Equilibrium”, this year’s competition challenged participants to explore the relationship between opposing forces and how balance can be achieved through design. From structural harmony and technical precision to emotional expression, sustainability and the connection between humanity and the natural world, designers were invited to interpret balance in their own unique way.

The response to the 2026 brief reflects the continued relevance of platinum as a medium for innovation. Known for its strength, rarity and versatility, platinum provides designers with opportunities to push creative boundaries while demonstrating exceptional technical skill and craftsmanship.

The competition’s refreshed identity, introduced earlier this year, draws inspiration from African craftsmanship and the history of archery, a symbol of precision, focus and engineering excellence. The connection between selecting and refining raw materials to create an arrowhead and the meticulous process of crafting a platinum jewellery piece highlights the shared values of patience, expertise and attention to detail.

With entries now closed, the focus turns to the judging process, where submissions will be assessed for creativity, originality, technical execution and how effectively they interpret the 2026 theme. The selected finalists will represent the depth of talent within SA’s platinum jewellery sector and showcase the continued evolution of local design.

PlatAfrica has long served as an important platform for developing and promoting South African jewellery talent, providing designers with the opportunity to gain industry recognition while contributing to the global conversation about platinum jewellery design.

Dubai sets new diamond trade records

Dubai achieved a record-breaking year for its diamond industry in 2025, reaching new highs in both the total value and volume of diamonds traded.

According to the Dubai Multi Commodities Centre (DMCC), combined diamond imports and exports increased by 16% to US$41,7 billion, up from US$35,8 billion in 2024. Trade volumes also surged by 43%, reaching 359,5 million carats. This marks the first time Dubai has simultaneously recorded all-time highs in both the value and physical volume of its diamond trade. The previous value record was set in 2011 at US$40,9 billion.

DMCC CEO Ahmed Bin Sulayem said the latest results reflect years of investment in creating one of the world's leading diamond trading hubs. He noted that since the Covid-19 pandemic in 2020,

the volume of diamonds traded through Dubai has doubled, while the overall value has increased by almost 140%.

Natural diamonds continued to dominate the market, contributing US$39,9 billion, or approximately 96% of the total value of Dubai's diamond trade. Rough diamonds were the strongest-performing category, with 205,2 million carats traded during the year, around 34% more than in 2024 and the second-highest volume ever recorded. Trade in polished natural diamonds also performed strongly, rising nearly 25% to US$18,7 billion.

Although trade in coloured gemstones and synthetic diamonds continues to expand, natural diamonds remain the cornerstone of Dubai's precious stones sector. Over the past decade, the emirate's diamond trade has grown by 63% in value and 44% in volume, highlighting its increasing importance in the global diamond industry.

The growth has been significant over the past five years. Since 2020, the value of polished natural diamonds traded through Dubai has climbed by 246%, while the average value per carat has increased between eight and nine times.

The broader gemstone market also enjoyed a strong year. Trade in coloured gemstones jumped 48% to a record US$1,1 billion, supported by substantial increases in both imports and exports. At the same time, synthetic and industrial diamonds now account for approximately 39% of the total carat volume traded through Dubai.

The global jewellery community will gather in Vicenza, Italy, from 4-7 September 2026 for the CIBJO Centenary Congress, a milestone event marking 100 years since the establishment of the World Jewellery Confederation.

Taking place at the Fiera di Vicenza during the Vicenzaoro jewellery show, the congress will bring together representatives from across the jewellery, gemstone and precious metals sectors to discuss the key issues shaping the future of the industry.

Founded in 1926, CIBJO has developed into one of the jewellery sector’s most infl uential international organisations, providing a platform for collaboration, standard-setting and dialogue across the global supply chain. Its congresses serve as a meeting point for industry representatives and the organisation’s specialist commissions covering areas including diamonds, coloured gemstones, pearls, precious

CIBJO

Centenary Congress to focus on the future of the global

jewellery industry

metals, laboratories and responsible sourcing.

The 2026 programme refl ects many of the challenges and opportunities currently facing the jewellery sector. Key discussions will include sustainability and responsible sourcing, the impact of artifi cial intelligence, precious metal price volatility, geopolitical infl uences on the industry, artisanal mining and the current state of the diamond sector.

For the diamond and gemstone industries, the congress provides an important opportunity to address changing consumer expectations, transparency across supply chains and the need for consistent industry standards. CIBJO’s ongoing work includes the development and maintenance of its internationally recognised Blue Books, which provide guidance on terminology, disclosure and industry practices.

The Centenary Congress will also highlight the importance of education and knowledge-sharing within the jewellery sector, ensuring that future generations of professionals have access to the skills and information required to navigate an increasingly complex marketplace.

As SA continues to play an important role in the global diamond, gemstone and precious metals industries, developments discussed at CIBJO will be closely followed by local manufacturers, retailers and industry organisations.

The centenary gathering represents not only a celebration of CIBJO’s history, but also an opportunity for the international jewellery community to consider the next chapter of the industry, one shaped by innovation, responsibility and collaboration.

Letsiki elected Treasurer-General of WFDB

Molefi Letsiki has been elected Treasurer-General of the World Federation of Diamond Bourses (WFDB). The election took place during the 41st World Diamond Congress held in Singapore, where the new WFDB leadership team was announced.

Letsiki, founder of Molefi Letsiki Diamond Holdings, President of the Diamond, Gem and Jewellery Association of Southern Africa and Chairperson of the Diamond Dealers Club of SA, has played a significant role in advancing SA’s diamond sector and strengthening its representation within the global diamond community.

De Beers’ Venetia mine pauses production for two years

The decision by De Beers to pause production at its Venetia Mine in Limpopo for two years has sent ripples through SA’s diamond sector, highlighting the ongoing pressures facing the global natural diamond market.

The announcement forms part of a broader strategy by De Beers to reduce costs, strengthen business resilience and adapt to challenging conditions in the rough diamond market. The company has cited prolonged market pressures, including weaker demand and declining diamond prices, as contributing factors behind the decision.

Venetia is SA’s largest diamond mine by value and has played a central role in the country’s diamond industry for decades. The operation accounts for a significant share of

local diamond production and has been an important contributor to employment, skills development and economic activity in the region.

The pause comes at a time when the global diamond industry is navigating significant change. Consumer demand patterns, competition from laboratorygrown diamonds and pressure on rough diamond prices have forced producers and businesses throughout the supply chain to reassess their strategies.

For the jewellery sector, the impact of the Venetia decision extends beyond mining. SA’s reputation as a source of exceptional natural diamonds has long been linked to craftsmanship, design and the country’s position within the international diamond

pipeline. Any reduction in production raises important questions about future supply, market confidence and how the industry communicates the enduring value of natural diamonds.

De Beers has indicated that the production pause will also allow for changes to capital expenditure plans and continued investment in infrastructure to improve the mine’s future capacity and efficiency when market conditions recover.

The announcement also places renewed focus on the importance of resilience across the diamond value chain, from mining and beneficiation through to jewellery manufacturing and retail. As the industry adapts to a changing environment, collaboration, innovation and consumer education will remain critical in maintaining the appeal of natural diamonds.

While the short-term outlook presents challenges, SA’s diamond heritage remains a significant asset. The next phase for Venetia and the wider industry will be closely watched as stakeholders navigate a period of transformation and prepare for future opportunities.

Women shaping the future of jewellery

For Women’s Month, Eleganté’s Noxolo Mseleku and House of Lemba’s Bernice Dickson talk trends, personalisation and craftsmanship, and designing jewellery that allows today’s woman to celebrate herself, on her own terms.

This Women’s Month, jewellery is being reclaimed as a form of self-expression. “Women are no longer waiting for someone else to gift them jewellery – they’re buying it to celebrate themselves,” says Noxolo Mseleku, founder of Eleganté.

It’s a sentiment echoed by Bernice Dickson, founder of House of Lemba, who has watched fine jewellery move from impulse buy to considered investment. “Today’s woman is an informed and intentional buyer,” she says. “She usually has a clear budget, understands her personal style and carefully considers her purchase before making a decision.”

That intention is reshaping what women choose to buy, and why. For Dickson, the appetite is growing for larger, more distinctive centre stones – pieces that make a statement while reflecting the wearer’s personal success.

Mseleku sees a parallel pull towards versatile, timeless jewellery that can be worn daily, but which still says something about the woman wearing it. Alongside that, she says, is a rising demand for personalisation: pieces that tell an individual story rather than follow a trend.

Heritage is playing an increasingly visible role in that story. “There is a beautiful cultural shift happening across Africa, with more people embracing and celebrating their heritage,” says Dickson, whose designs draw on triangular diamond cuts and geometric patterns echoing traditional African textiles and architecture.

Mseleku sees the same pull towards meaning: “African-inspired jewellery carries authenticity,

heritage and powerful storytelling. African design offers a unique perspective that celebrates our creativity while appealing to a global audience.”

Both designers build that storytelling into every piece. At House of Lemba, design begins with understanding the personal significance behind a commission, whether it marks an engagement, an achievement or a hard-won season of resilience. That resilience is reflected most directly in the brand’s Resilient Collection, created for women who have overcome adversity. “I want every person who wears a House of Lemba piece to feel empowered, connected and inspired,” Dickson says.

At Eleganté, Mseleku works the same way in reverse, starting with the emotion she wants a piece to evoke before it becomes a sketch. “I want them to feel seen, confident and luxurious,” she says. “I want them to feel like they’re holding something meaningful, not just something beautiful.”

Craftsmanship underpins both approaches. As automation reshapes manufacturing, both designers point to a renewed appreciation for handmade pieces, and to buyers – especially younger ones – who want assurance that their jewellery is ethically sourced. Buying local, they agree, means more than supporting a business: it sustains the artisans, designers and skills that keep South Africa’s jewellery industry distinctive.

Mseleku and Dickson have each sharpened their business thinking through the De Beers Enterprise Development Programme, which has helped both brands build strategy and visibility as they grow. But this Women’s Month, the story belongs to them: two South African designers proving that jewellery, made with intention, can be as personal as the women who choose to wear it.

For more information, please contact House of Lemba at bernice@houseoflembadesigns.co.za or Eleganté at info@elegantersa.co.za

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JCSA National Roadshows bring industry together

The 2026 JCSA National Roadshows provided a valuable platform for members and nonmembers to exchange ideas and gain insights into local and international trends shaping the jewellery sector

The Jewellery Council of SA (JCSA) successfully hosted its 2026 National Roadshows in Durban on 8 July at the Riverside Hotel, Cape Town, on 9 July at Cape Town Lodge and Johannesburg on 16 July at the Killarney Country Club.

Open to both JCSA members and non-members, the roadshows once again provided an invaluable platform for networking, industry engagement and knowledgesharing. The events brought together professionals from across the jewellery industry to exchange ideas and gain valuable insights into both local and international developments.

Each evening began with a sponsor exhibition from 4.30-6pm, providing delegates with the opportunity to engage directly with roadshow sponsors before the formal programme commenced.

“The JCSA extends its sincere appreciation to MetCon, Cape Precious Metals, Nivoda and Scientific Applications for their valued sponsorship and support of the roadshows,” says JCSA CEO Lorna Lloyd.

The programme featured presentations from respected industry leaders. Dave Meleski, President and CEO of the Richline Group and Chairperson of the Responsible Jewellery Council, together with Arien Gessner, President of Rio Grande, shared global perspectives on the key developments and emerging trends shaping the international jewellery industry. Their presentation offered delegates valuable insights into the opportu -

nities and challenges influencing the sector worldwide.

Delegates also heard from Renier and Brescia Badenhorst of Semicolon Marketing, who delivered a practical and informative presentation on strengthening digital presence, enhancing brand visibility and increasing customer engagement through effective social media strategies. Their session provided attendees with actionable ideas that businesses of all sizes could implement to strengthen their marketing efforts.

Another highlight of the programme was the presentation of the findings from the JCSA’s State of the South African Jewellery Industry Survey The survey offered valuable insights into current market conditions, industry trends and the challenges facing South African jewellery businesses, reinforcing the importance of gathering industry data to guide future initiatives and advocacy.

Lloyd and JCSA Chairperson Johan Bezuidenhout were also present to engage with both members and prospective members throughout the evenings. Their presence allowed attendees to discuss the council’s initiatives, learn more about the benefits of JCSA membership and share valuable feedback on matters affecting the industry.

The roadshows reflected the industry’s commitment to collaboration and staying informed in a rapidly evolving marketplace. They continue to play an important role in bringing the industry together, fostering meaningful conversations and ensuring that businesses remain supported.

“The JCSA would like to extend its sincere appreciation to everyone who attended and contributed to the success of the 2026 National Roadshows,” says Lloyd. “We look forward to continuing these valuable engagements in the future.”

“The roadshows reflected the industry’s commitment to collaboration and staying informed in a rapidly evolving marketplace. They continue to play an important role in bringing the industry together, fostering meaningful conversations and ensuring that businesses remain supported.”

JCSA hosts national roadshows

The 2026 Jewellery Council of SA National Roadshows brought together jewellery professionals from across the country for evenings of networking, knowledge-sharing and industry engagement. Held in Durban, Cape Town and Johannesburg, they provided members and non-members with the opportunity to gain insights into the trends and challenges shaping the local and global jewellery sector.

Jewellery is unlike many other retail purchases. It often represents signifi cant fi nancial investment, emotional milestones and cherished family memories. Whether purchasing an engagement ring, commissioning a bespoke piece or repairing a treasured heirloom, customers place considerable trust in the professional guiding them through the process. Building and maintaining that trust is therefore essential to the success of every jewellery business.

Expertise inspires confi dence

One of the strongest foundations of trust is professional knowledge. Customers expect jewellers to provide accurate advice on diamonds, coloured gemstones, precious metals, manufacturing techniques and jewellery care.

A knowledgeable jeweller is able to explain the diff erences between natural and laboratory-grown diamonds, discuss gemstone durability, recommend suitable metals for everyday wear and educate customers on quality without overwhelming them with technical terminology.

Consumers are increasingly well informed before entering a jewellery store, often having conducted extensive online research. This makes it even more important for jewellery professionals to demonstrate genuine expertise and provide balanced, honest guidance that helps customers make informed decisions.

Transparency builds credibility

Honesty and transparency have become key drivers of consumer confi dence.

Customers appreciate clear explanations regarding pricing, gemstone grading, manufacturing lead times and repair procedures.

What makes customers trust a jeweller?

Being upfront about costs, expected delivery dates and any potential limitations helps establish realistic expectations and reduces misunderstandings.

Transparency also extends to product information. Explaining the origin of gemstones, where possible, providing appropriate certifi cation and openly discussing treatments or enhancements reinforces a jeweller’s credibility. When customers feel they have received complete and accurate information, they are far more likely to return for future purchases.

Quality craftsmanship matters Exceptional craftsmanship remains one of the defi ning characteristics of a reputable jeweller.

Whether producing bespoke jewellery, undertaking repairs or resizing rings, precision and attention to detail demonstrate professionalism and respect for the customer’s treasured possessions.

In an increasingly competitive retail environment, trust has become one of the most valuable assets a jeweller can possess. While beautiful jewellery may attract customers into a store, it is confi dence in the jeweller’s expertise, integrity and service that encourages repeat business, referrals and long-term loyalty

Customers often judge a jeweller’s competence by the quality of the fi nished product. Well-executed workmanship not only enhances customer satisfaction, but also strengthens a business’s

reputation through positive wordof-mouth recommendations.

Service beyond the sale

Trust is built long after the purchase has been completed.

Offering services such as complimentary cleaning, inspections, resizing, maintenance advice and after-sales support demonstrates an ongoing commitment to customer satisfaction.

Many successful jewellers understand that every interaction contributes to a long-term relationship rather than a single transaction. Customers who know they can return for advice or assistance are more likely to remain loyal and recommend the business to family and friends.

Professionalism creates reassurance

First impressions continue to play an important role in establishing confidence.

A clean, organised showroom, wellpresented displays, courteous staff and professional communication all contribute to a customer’s perception of reliability.

Similarly, secure handling procedures for repairs and valuations reassure customers that their valuable possessions are being treated with the utmost care. Clear documentation, repair receipts and regular communication throughout the repair process further reinforce professionalism.

Reputation is earned over time

A jeweller’s reputation is built through consistency.

“Professional expertise, transparent business practices, exceptional craftsmanship, reliable after-sales service and genuine care for the customer continue to distinguish successful jewellers from their competitors.”

Positive online reviews, personal recommendations and longstanding relationships within the community remain among the most influential factors when customers decide where to shop.

Membership of recognised industry organisations, adherence to professional standards and ongoing education also contribute to a business’s credibility. Customers often view these affiliations as indicators of accountability and commitment to ethical business practices.

In today’s digital environment, maintaining an active and professional online presence is equally important. A well-maintained website and social media platforms that showcase craftsmanship, completed commissions and customer testimonials can significantly strengthen consumer confidence before a customer even enters the store.

Communication is key Excellent communication underpins every successful customer relationship.

Listening carefully to a customer’s needs, asking thoughtful questions and explaining options in plain language creates a collaborative experience rather than a sales transaction.

Particularly when designing bespoke jewellery, customers value regular updates throughout the manufacturing process. Sharing sketches, CAD renderings or progress photographs can build excitement while reinforcing confidence that their vision is being realised.

Even when challenges arise, honest and timely communication often strengthens rather than weakens customer trust.

Trust remains the jewellery industry’s greatest asset Technology, changing consumer expectations and evolving buying habits continue to reshape the jewellery industry. Yet despite these changes, the qualities that inspire trust remain remarkably consistent.

Professional expertise, transparent business practices, exceptional craftsmanship, reliable after-sales service and genuine care for the customer continue to distinguish successful jewellers from their competitors.

As excitement builds for Jewellex Africa 2026, the industry is preparing for two days of business, networking and innovation at the Gallagher Convention Centre

The countdown is on for

Jewellex Africa 2026

Jewellex Africa, southern Africa’s premier jewellery trade exhibition, will take place at the Gallagher Convention Centre in Midrand, Johannesburg, from 6-7 September 2026, bringing together manufacturers, wholesalers, suppliers, refiners, diamond and gemstone companies, designers and service providers from across the jewellery industry for two days of business, networking and collaboration.

Open exclusively to the trade, Jewellex Africa is the industry’s premier showcase where exhibitors launch new collections, products, technologies and services, while buyers source fine jewellery, pearls, precious stones, packaging, machinery, tools and equipment ahead of the busy festive trading season. The exhibition also provides an invaluable opportunity for industry professionals to build relationships and explore new business opportunities.

The exhibition will commence on Sunday morning with the Jewellex Business Breakfast, proudly sponsored by Rand Refinery. Invitations and the full programme will be distributed shortly, but guests can expect a comprehensive “state of the industry” presentation based on the Jewellery Council of SA’s (JCSA’s) latest industry survey, providing valuable insights into trading conditions during the first six months of 2026. The breakfast will also include the Jewellery Industry Service Awards, recognising individuals whose commitment and long-standing service have made a significant contribution to the country’s jewellery industry.

As the exhibition closes on Monday, exhibitors and visitors are invited to the popular Jewellex Sundowners, proudly sponsored by Cape Precious Metals. Held on the picturesque Koi Deck at Gallagher, the evening provides the perfect opportunity to

unwind and network with colleagues in a relaxed atmosphere. Entertainment will once again be provided by Gabriel, whose performance proved to be a highlight of last year’s event. Invitations and further details will be circulated shortly.

Adding to the excitement of this year’s Jewellex, visitors will have the opportunity to view the 2026 PlatAfrica People’s Choice finalists, showcasing the exceptional creativity, innovation and craftsmanship of SA’s platinum jewellery designers.

Jewellex Africa 2026 will also welcome 11 companies participating through the Department of Trade, Industry and Competition’s Sector-Specific Assistance Scheme. Their participation highlights the continued support for emerging South African exporters and provides exhibitors with an opportunity to showcase locally manufactured pieces.

The ever-popular Stand of the Year Award will once again reward exhibitors for outstanding stand design, creativity and presentation. Visitors will also be invited to cast their vote in the People’s Choice Award, with prizes for both awards proudly sponsored by SA Jewellery News.

Lorna Lloyd, CEO of the JCSA, says this year's exhibition promises to offer even greater opportunities for business. “Jewellex Africa continues to provide the jewellery industry with an important platform to collaborate and do business. With a diverse range of exhibitors and excellent networking opportunities, this year’s exhibition promises to deliver real value for everyone involved. We look forward to welcoming the industry to the Gallagher Convention Centre next month.”

The State of the South African Jewellery Industry Survey provides valuable insights

The Jewellery Council of SA (JCSA) has released the findings of its inaugural industry survey, marking an important milestone in the council’s commitment to building a credible, datadriven understanding of the local jewellery sector

As the first survey of what will become a quarterly industry benchmark, the initiative provides valuable insights into the current performance, challenges and changing dynamics across the South African jewellery value chain. The survey is designed to track key indicators over time, including revenue performance, sales volumes, precious metal usage, pricing trends and shifts in consumer preferences, enabling businesses to benchmark their performance against broader industry trends.

The survey attracted responses from a broad crosssection of the industry, including 65 manufacturing jewellers, 31 retailers, 12 wholesalers and importers, nine diamond dealers and four refiners. While the results reflect the current market conditions for the first quarter of 2026, they also establish an important baseline against which future trends can be measured.

Manufacturing sector under pressure

The survey highlights the continued resilience of SA’s manufacturing jewellers, the majority of whom are small businesses. More than 78% of respondents employ fewer than five people, underlining the significant role that small enterprises continue to play within the sector.

Responses by sector

Manufacturers – Pricing & Market Signals: Primary Driver of Design Changes

Trading conditions, however, remain challenging. Nearly half (46%) of manufacturers reported declining revenue during the quarter, while only 20% experienced revenue growth. Four in 10 respondents generate quarterly revenue of less than R100 000, with a further 23,1% reporting turnover of R100 000R250 000.

Rising precious metal prices continue to influence manufacturing decisions. More than half (51,6%) of respondents indicated that they have shifted towards producing thinner and lighter jewellery designs, while 20,3% have moved to lower-carat gold products and 15,6% are incorporating smaller gemstones into their designs.

The survey also reflects changing production patterns. Almost half of manufacturers (46,8%) now primarily produce 9ct jewellery, while 30,6% manufacture across a mix of caratages. Only 12,9% focus predominantly on 18ct gold.

Gold consumption varies considerably across the sector, with 41% of manufacturers using less than 1 kg of gold per month, while 21% reported not using gold at all during the reporting period.

One of the most significant shifts highlighted by the survey is the growing acceptance of laboratory-grown diamonds. Nearly one-third (32,8%) of manufacturers work with a combination of natural and laboratorygrown diamonds, while 25% predominantly use laboratory-grown stones. In contrast, only 6,3% primarily manufacture with natural diamonds and just 3,1% work exclusively with natural stones.

Manufacturers identified metal price volatility (72,3%) as their greatest business challenge, followed by cash flow constraints (53,8%), weak consumer demand (38,5%) and the ongoing shortage of skilled labour (30,8%).

Retail market reflects cautious consumer spending Retailers reported similarly mixed trading conditions. While 35,5% indicated stable revenue during the quarter, 38,7% experienced declining sales and 22,6% reported revenue growth.

The survey reveals a noticeable difference between larger and smaller retailers. Half of small retail businesses experienced revenue declines exceeding 20%, whereas 60% of larger retailers reported revenue growth of approximately 20%, highlighting differing levels of resilience within the market.

Consumer purchasing behaviour also appears to be evolving. Almost one-third (29%) of retailers observed increased demand for lower-priced jewellery, while fewer than 10% reported a shift towards higher-value purchases.

Yellow gold remains the dominant precious metal sold at retail, accounting for 58% of sales, followed by silver (22,6%), white gold (13%) and platinum (6,5%).

Retailers also identified laboratory-grown diamonds as the fastest-growing gemstone category, with 32,3% reporting increased consumer demand, compared with just 9,7% citing natural diamonds as the fastestgrowing segment.

The principal challenges facing retailers remain consumer affordability, volatile precious metal prices, reduced foot traffic and ongoing stock financing and cash flow pressures.

The introduction of the industry survey represents a significant step towards establishing reliable industry data that can inform decision-making, advocacy and future strategic initiatives. By collecting information on a quarterly basis, the survey will enable the JCSA to identify emerging trends, monitor market conditions and provide members with meaningful

Retail – Pricing & Market Signals:

Customer Metal Preference by Units Sold

benchmarking information that supports informed business planning.

As participation grows, the value and accuracy of the survey will continue to improve, creating an increasingly comprehensive picture of the South African jewellery industry’s performance and direction.

The JCSA has now opened participation for the second-quarter survey and encourages businesses from across the jewellery industry to contribute. The survey takes approximately 10 minutes to complete, uses revenue and production ranges rather than exact figures and remains completely anonymous, with all results published only in aggregated form. The findings from the second-quarter survey will be presented at Jewellex Africa 2026.

By contributing to this ongoing initiative, businesses will help strengthen the industry’s collective understanding of market conditions and support the development of a more informed, resilient and competitive South African jewellery sector.

Experience our world of colour at Jewellex

Visiting Jewellex this year? Be sure to stop by, say hello, and experience our colourful gemstone collection in person.

Our sales representatives, Paul and Zalandi, will be there to showcase our latest pieces and chat about how JPPE can support and add value to your jewellery business.

Bring colour into your jewellery collection with JPPE’s vibrant gemstone range.

Proudly crafted in South Africa, each piece is designed to celebrate the natural beauty and brilliance of precious and semi-precious stones.

ORDERS:

FOR MORE INFORMATION CONTACT:

KYLE | +27 83 390 3927 | info@jppe.co.za

LOOSE GEMSTONES

SALES

TROY | +27 71 291 5465 | gemstones@jppe.co.za

PAUL | +27 82 667 3456 | paul@jppe.co.za

ZALANDI | +27 66 430 4630 | sales@jppe.co.za

Social media has transformed the way jewellery businesses engage with customers, showcase collections and build their brands. Platforms such as Instagram, Facebook and TikTok provide valuable opportunities to reach new audiences and strengthen customer relationships.

However, these same platforms have increasingly become a source of intelligence for criminals. Information shared online can inadvertently reveal details about stockholdings, security measures, delivery schedules, staff routines and business operations, making jewellery businesses more vulnerable to targeted crime.

This month we explore the security risks associated with social media and outline practical measures businesses can implement to protect themselves while maintaining a strong online presence.

Think before you post Jewellery businesses naturally want to showcase beautiful products and celebrate achievements, but timing and content are critical.

Posting images of newly received high-value stock, expensive custom pieces awaiting collection or behindthe-scenes manufacturing activities may unintentionally advertise valuable assets to potential criminals. Similarly, announcing when large consignments arrive, when safes are being serviced or when valuable pieces

Social media has become an essential marketing tool for jewellery businesses, but it can also create significant security vulnerabilities if used without appropriate safeguards. Malcolm Jenner, KwaZulu-Natal representative for the Jewellery Council Risk Initiative (JCRI) and Marketing and Administrative Director at Cape Precious Metals (CPM), explains how businesses can balance effective online marketing with practical security measures to reduce unnecessary risk

The Risk Report

are travelling between locations can provide useful information to organised criminal groups.

Whenever possible, businesses should consider delaying posts until after products have been sold, delivered or returned to secure storage.

Protect operational information

Many businesses unintentionally disclose sensitive operational information through everyday social media content.

Photographs and videos can reveal:

• Security camera locations.

• Alarm keypads or access control systems.

• Safe locations.

• Workshop layouts.

• Staff -only entrances.

• Vehicle registration numbers.

• Delivery routines.

Even seemingly harmless content can provide valuable intelligence when combined with other publicly available information.

Before publishing any content, businesses should review images carefully to ensure that confi dential or security-sensitive information is not visible.

Be mindful of location-sharing Real-time location-tagging has become commonplace

across social media platforms. While it may increase engagement, it can also expose businesses and individuals to unnecessary risk.

Staff should avoid posting their live location while transporting jewellery, attending trade exhibitions or travelling with valuable merchandise.

Similarly, businesses should consider whether realtime event coverage is appropriate or whether posts can be shared after the event has concluded.

For owner-operated businesses, additional caution is advisable when taking annual leave. Avoid posting holiday check-ins or sharing your location in real time, as this may signal that your premises are unattended and potentially stocked with valuable merchandise. Holiday photos and updates are best shared after you have returned.

Delaying location-based content is a simple, but eff ective way to reduce exposure.

Establish a social media policy

Customer privacy matters

Customers purchasing engagement rings, luxury watches or bespoke jewellery often expect a high degree of discretion. Businesses should never post customer photographs, names or purchases without explicit permission.

Protecting customer privacy is not only good business practice, but also helps safeguard clients from becoming potential targets themselves.

Balance marketing with security

Many security risks can be avoided through clear internal guidelines.

Every jewellery business should have a written social media policy that outlines what employees may and may not share online, particularly where business operations are concerned.

The policy should include guidance on:

• Photographing stock and work areas.

• Sharing customer purchases.

• Posting behind-the-scenes content.

• Announcing business travel.

• Identifying staff roles and responsibilities online.

• Obtaining customer consent before publishing images.

Regular staff training reinforces these expectations and helps create a culture of security awareness.

Eff ective marketing and good security are not mutually exclusive. Beautiful product photography, educational content, craftsmanship stories and brand-building campaigns can all be created without revealing operational details or compromising security.

Planning content carefully allows businesses to showcase their expertise while protecting staff , customers and valuable assets.

A shared responsibility

As criminals increasingly use digital platforms to gather intelligence, security awareness must extend beyond physical premises.

Owners, managers and employees all play a role in ensuring that online activity supports, rather than undermines, existing security measures.

A simple review process before content is published can signifi cantly reduce unnecessary exposure, while allowing businesses to continue benefi ting from social media as a powerful marketing tool.

Responsible social media practices should form part of every jewellery business’s broader security strategy. By thinking carefully about what is shared online, when it is shared and who can view it, businesses can minimise risk while continuing to build strong brands and engage confi dently with their customers.

CALL TO ACTION: REPORTING INCIDENTS: All security-related incidents, whether successful or attempted, should be reported to the Jewellery Council of South Africa by e-mailing: admin@jewellery.org.za. Please include as much detail as possible, such as the date, time and location, a description of what occurred, any suspect details, vehicle information, CCTV footage or images and the SAPS case number, where applicable.

Preparing for the festive season: why August is the time to start

Although the festive season is still a few months away, August is the ideal time for jewellery businesses to begin planning. Early preparation can help retailers, wholesalers and manufacturers maximise sales opportunities, while avoiding unnecessary operational challenges during the industry’s busiest trading period

For many jewellery retailers, manufacturers and wholesalers, the festive season represents the busiest and most profi table trading period of the year. Consumer spending traditionally increases during November and December as shoppers search for meaningful gifts, engagement rings, watches and luxury items. Businesses that begin preparing well in advance are often better positioned to maximise opportunities, while avoiding operational challenges.

Successful festive trading is rarely the result of good fortune. It is built on careful planning, eff ective stock management, well-trained staff and a customer-focused approach. With approximately three months before the holiday rush begins, August is the ideal time to assess your business, refi ne your strategy and ensure every aspect of your operation is ready for increased demand.

Ask yourself:

• Which product categories performed the strongest?

• Which items were slow-moving?

• Were there stock shortages on popular lines?

• Which promotions generated the best return?

• What feedback did customers provide?

• Were staffi ng levels suffi cient during peak trading?

Ensure your stock off ering caters for a range of budgets while maintaining suffi cient quantities of proven best-sellers.

Communicate with suppliers

Strong supplier relationships become even more important during the months leading up to the festive season.

Confi rm:

Identifying trends from previous festive seasons allows businesses to make informed decisions, rather than relying on assumptions.

Plan inventory early

Late stock orders can result in missed sales opportunities, particularly if suppliers experience increased demand or extended manufacturing lead times.

Review your inventory and identify products that may require replenishment, paying particular attention to:

• Bridal jewellery.

• Diamond jewellery.

Review previous performances One of the fi rst steps in preparing for the festive season is to analyse previous years’ performances. Historical sales data can provide valuable insights that assist with purchasing decisions and promotional planning.

• Gold chains and bracelets.

• Watches.

• Pearl jewellery.

• Silver collections.

• Men’s jewellery.

• Children’s jewellery and gifts.

• Jewellery care products and accessories.

• Production lead times.

• Delivery schedules.

• Stock availability.

• Holiday closure dates.

• Special festive promotions.

• Repair turnaround times.

Regular communication helps minimise unexpected delays and ensures you can confi dently meet customer expectations.

Prepare your team

Knowledgeable and confi dent staff are among a jewellery business’s greatest assets.

Before the busy season begins:

• Refresh product knowledge.

• Review gemstone and precious metal information.

• Reinforce customer service standards.

• Train staff on upselling and cross-selling opportunities.

• Ensure everyone understands promotional campaigns and store policies.

Customers purchasing jewellery often seek professional guidance, making knowledgeable staff a key competitive advantage.

Refresh your store presentation

First impressions remain incredibly important.

Take time to:

• Update window displays.

• Introduce festive visual merchandising.

• Improve lighting, where necessary.

• Refresh jewellery displays.

• Ensure showcases remain clean and well stocked.

If you operate an online store, update banners, featured collections and seasonal imagery to reflect upcoming festive promotions.

Strengthen your marketing

Many customers begin researching jewellery purchases weeks before entering a store.

Review your marketing strategy by planning:

• Social media campaigns.

• E-mail newsletters.

• Website updates.

• Google Business profile information.

• Online advertising.

• Customer review responses.

A consistent marketing presence helps keep your business top of mind as festive shopping begins.

Prioritise security

Higher customer volumes often increase security risks.

Review:

• CCTV systems.

• Alarm functionality.

• Access control procedures.

• Cash-handling policies.

• Opening and closing procedures.

• Staff awareness regarding suspicious behaviour.

Security should remain a priority throughout the festive season to protect both staff and stock.

Manage repairs and special orders

Customers placing bespoke orders or requesting repairs expect delivery before the holidays.

Clearly communicate:

• Final order dates.

• Manufacturing lead times.

• Repair deadlines.

• Collection procedures.

Managing expectations early helps maintain customer confidence and prevents disappointment.

Review insurance and risk management

Before entering the busiest trading period, confirm that:

• Stock values are correctly insured.

• Newly acquired inventory has

been declared, where required.

• Security measures comply with insurer requirements.

• Emergency contact information is current.

A proactive review can prevent unnecessary complications later.

Prepare for increased customer demand

Ensure your business has sufficient resources available for the months ahead.

Consider:

• Hiring additional staff, if required.

• Extended trading hours.

• Gift-wrapping supplies.

• Packaging materials.

• Jewellery cleaning products.

• Point-of-sale consumables.

• Back-up payment systems.

Attention to operational detail can significantly improve the customer experience during busy periods.

Deliver exceptional customer service

Jewellery purchases are often associated with life’s most significant milestones. While pricing remains important, customers continue to value trust, expertise and personalised service.

Simple, but effective practices include:

• Greeting customers promptly.

• Listening carefully to their needs.

• Offering honest, professional advice.

• Clearly explaining gemstone and metal characteristics.

• Providing after-sales care guidance.

• Following up on significant purchases, where appropriate.

Exceptional service not only encourages immediate sales, but builds long-term customer loyalty and repeat business.

Empowering South Africa’s jewellery industry through ICT funding

SA’s jewellery sector has long been celebrated for its craftsmanship, heritage and artistry. Yet the global luxury landscape is evolving at lightning speed. Advanced CAD design suites, precision laser equipment, digital manufacturing tools, gemstone mapping systems and now artificial intelligence (AI) are reshaping the way jewellery is imagined, produced, marketed and sold, says Faldilah Garrett, an expert in occupational programme development for the NQF

The rise of new ICT programs, especially those integrating AI-driven design, digital customer engagement tools and automated production technologies, offers jewellery businesses unprecedented marketing power. With these tools, brands can deliver hyper personalised customer experiences, showcase innovative designs across social media and position themselves as modern, tech-forward leaders in an increasingly competitive luxury market.

For manufacturers, designers and training studios, staying competitive means embracing innovation with confidence. That is precisely why the Mining Qualifications Authority (MQA) has introduced dedicated funding streams for ICT and new technology programs, an investment designed to help jewellery businesses modernise, grow and thrive in a rapidly shifting marketplace. This is more than funding – it is an invitation to step boldly into the future.

A modern boost for a modern industry

The MQA’s new funding policy, which includes ICT programs, places strong emphasis on supporting training aligned with emerging technologies in beneficiation, manufacturing and design. For jewellery companies, this opens doors to:

• Technology-driven skills development: Programs in ICT, digital systems and 4IR technologies, as well as simulations, can now be supported through MQA grants.

• Upskilling for competitiveness: As international buyers increasingly expect precision, consistency and innovative design, technology-enhanced training helps South African jewellers meet global standards with confidence.

• A stronger pipeline of industry-ready talent: By funding new technology programs, the MQA encourages training providers to modernise their curricula, ensuring that graduates enter the

workplace with skills that match real production environments.

• Marketing, social media and digital visibility: New ICT– and AI-enabled programs empower jewellery businesses to strengthen their digital presence through enhanced online design showcases, personalised customer engagement tools and data-driven marketing strategies. AIassisted content creation, automated social media campaigns and virtual try-on technologies help brands stand out in a crowded luxury market.

Why this matters for jewellery businesses

The jewellery sector is unique: it blends artistry with engineering and tradition with innovation. These new programs will enhance this duality and support businesses in several meaningful ways.

1. Reduced training costs

Technology-based training can be expensive, especially when specialised equipment or software licences are involved. MQA grants help off set these costs, making modernisation accessible for small and medium manufacturers, not just large ones.

2. Improved production effi ciency

not just about individual companies – it is about strengthening the entire jewellery ecosystem.

Training providers are encouraged to update their facilities, incorporate modern machinery and collaborate more closely with manufacturers. Industry bodies can use this momentum to drive innovation, support emerging designers and build SA as a global leader in jewellery benefi ciation.

Most importantly, this funding helps ensure that the country’s jewellery sector remains vibrant, competitive and future focused – ready to meet the demands of a digital, AI-enhanced luxury marketplace.

Technology-enhanced manufacturing tools reduce waste, shorten production cycles and improve accuracy. When employees are trained to use these tools eff ectively, businesses see immediate operational benefi ts.

3. Enhanced design capabilities

Digital design platforms and AI-assisted creativity tools allow jewellers to experiment, innovate and customise pieces with greater freedom. This empowers designers to push creative boundaries while meeting client expectations faster.

4. Stronger quality assurance

New technologies support better quality control. When artisans understand how to use these tools, the fi nal product refl ects world-class craftsmanship.

5. A more resilient workforce

Technology-enabled training builds confi dence, adaptability and long-term employability. For businesses, this means a workforce that can evolve with industry trends, rather than falling behind them.

A catalyst for industry-wide transformation

This investment in new technology programs is

How jewellery businesses can get involved

Jewellery companies can benefi t by:

• Partnering with accredited training providers off ering technology- enhanced programs.

• Applying for discretionary grants aligned with new technology skills development.

• Participating in industry working groups to shape future training priorities.

• Encouraging employees to enrol in modernised programs supported by the MQA.

• Collaborating with designers, manufacturers and technology suppliers to build shared training initiatives.

• Leveraging AI-powered marketing tools, social media automation and digital customer engagement platforms.

The potential impact is signifi cant. With the right partnerships and a clear vision, businesses can unlock new levels of creativity, effi ciency and market reach.

Faldilah is an expert in occupational programme development for the NQF, working with clients such as the MQA, SASSETA, the QCTO, the Reserve Bank and leading SETAs.

A qualifi ed goldsmith since 1999, she has helped shape national jewellery and mining qualifi cations since 2002. She serves on the JMASA Executive Committee and has trained top skills providers.

A practical tool for the modern jewellery industry

Artificial intelligence (AI) is rapidly transforming industries around the world – and the jewellery sector is no exception. While craftsmanship remains at the heart of jewellery, AI is emerging as a valuable tool that can improve efficiency, enhance customer experiences and help businesses remain competitive

For generations, the jewellery industry has been built on artistry, craftsmanship and personal relationships. These qualities remain irreplaceable. However, like every other sector, jewellery businesses are operating in an increasingly digital environment where efficiency, customer expectations and competition continue to evolve. AI is proving to be a valuable business tool –not as a replacement for skilled jewellers, but as a technology that can support and strengthen many aspects of the trade.

AI refers to computer systems which can perform tasks typically requiring human intelligence, such as recognising patterns, generating text and images, analysing data, making recommendations and automating repetitive processes. Over the past few years, it has become significantly more accessible, allowing businesses of all sizes to incorporate it into their daily operations.

For jewellery retailers, one of the greatest advantages of AI lies in marketing. Producing regular, engaging content for websites, newsletters and social media can be time-consuming, particularly for smaller businesses without dedicated marketing teams. AIpowered writing tools can assist in drafting product descriptions, promotional copy, blog articles and e-mail campaigns. While the content should always be reviewed by a knowledgeable staff

member to ensure accuracy, add crucial human touches to text which can sometimes sound bland and mechanical and reflect the company’s brand, AI can dramatically reduce the time required to produce professional marketing material.

Customer service is another area where AI is making a noticeable impact. AI-powered chat assistants can answer frequently asked questions, provide store hours, explain return policies and assist customers in locating products on a website. These systems can operate around the clock, ensuring customers receive immediate responses even outside normal business hours. Rather than replacing sales consultants, AI allows staff to spend more time assisting customers with complex enquiries and personalised service.

Inventory management is equally important within the jewellery industry. Maintaining the correct balance between popular items and specialised pieces is essential for profitability. AI systems can analyse historical sales data, identify seasonal trends and forecast future demand. This allows retailers and wholesalers to make more informed purchasing decisions, reduce excess stock and minimise missed sales opportunities due to insufficient inventory.

“As technology continues to evolve, the businesses that embrace AI thoughtfully and

responsibly are

likely to gain a

competitive advantage. By combining innovation with the timeless values of craftsmanship and

integrity, South Africa’s jewellery industry can continue to thrive in an increasingly digital marketplace.”

Manufacturers can also benefit from AI through improved production planning and workflow management. By analysing production schedules, material usage and delivery timelines, AI can identify bottlenecks and suggest more efficient allocation of resources. This can contribute to shorter lead times, improved productivity and better utilisation of skilled labour.

Jewellery design itself is also beginning to embrace AI. Several software platforms now use it to generate design concepts based on specific customer preferences or design parameters. These tools can quickly produce multiple variations of a concept, providing designers with fresh inspiration and accelerating the creative process. Importantly, however, AI does not replace creativity; instead, it serves as a collaborative tool that supports

designers in exploring new ideas while maintaining complete creative control.

The online shopping experience has also been enhanced through AI. Recommendation engines can analyse browsing behaviour and previous purchases to suggest products which align with a customer’s interests. This creates a more personalised shopping experience and can increase customer satisfaction while improving sales opportunities.

Image recognition technology is another area where AI is finding practical applications. Retailers can use AI to organise large product catalogues, automatically tag images and improve online search functionality. Customers searching for similar styles, gemstones or settings can more easily discover relevant products, creating a smoother shopping experience.

Pricing analysis has become increasingly sophisticated through AI. By monitoring market trends, precious metal prices and consumer demand, AI systems can provide valuable insights that assist businesses in reviewing pricing strategies. While final pricing decisions should always remain with experienced professionals, AI can offer additional data to support informed decision-making.

The gemstone sector is likewise benefiting from technological advancements. AI-assisted imaging

systems are being developed to help identify inclusions, classify gemstones and support quality assessment. These technologies can assist gemmologists by providing additional analytical information, although they do not replace professional expertise or established gemmological testing methods. Human judgement remains essential when evaluating gemstones and issuing grading reports.

There is also another important caveat: despite its many advantages, AI should be viewed as an assistant, rather than a substitute for human

interaction. The jewellery industry relies heavily on trust, personal relationships, ethical business practices and expert craftsmanship. Customers purchasing engagement rings, bespoke pieces or valuable gemstones often seek reassurance and personal guidance that only experienced professionals can provide. They also seek the stories behind created pieces, and those stories need to be told in an authentically human narrative which can capture the emotions and insights germane to artistry.

Businesses should also remain aware of the limitations of AI. Information generated by it should always be verified, particularly when discussing technical specifications, gemstone properties or legal requirements. Likewise, customer data must be handled responsibly, with businesses ensuring that any AI tools they adopt comply with applicable privacy and data protection regulations.

For many jewellery businesses, adopting AI does not require significant investment. Numerous affordable AI tools are now available to assist with writing, translation, image enhancement, scheduling, customer communication and administrative tasks. Starting with small, practical applications often provides the greatest value, while allowing staff to become familiar with the technology.

As technology continues to evolve, the businesses that embrace AI thoughtfully and responsibly are likely to gain a competitive advantage. By combining innovation with the timeless values of craftsmanship and integrity, South Africa’s jewellery industry can continue to thrive in an increasingly digital marketplace.

ONE MONTH TO GO! NE ONTH O

BORN IN AFRICA

A DELE'S MANUFACTURING JEWELLERS

Tel no: 082 595 3868

E-mail: adele@amj.co.za

AFRICAN TRADE BEADS JEWELLERY COLLECTION

Tel no: 011 726 7643

E-mail: tamiko@zazenconsulting.com

AFROGEM

Tel no: 076 726 8491

E-mail: k ylegilson@mweb.co.za; jess@afrogem.co.za; info@afrogem.co.za; accounts@jppe.co.za; l eighann@afrogem.co.za

AKAPO JEWELS

Tel no: 011 038 3130

E-mail: wumba@akapo.co.za; labi@akapo.co.za

ALLOY JEWELLERY GALLERY (PTY) LTD

Tel no: 073 924 5254

E-mail: edna@alloygallery.co.za

ALTIN JUWELIERS BK T/A ALTIN JEWELLERS

Tel no: 082 454 4430

E-mail: info@altin.co.za

AMBER & FORGE (PTY) LTD

T/A SCHERMANS

Tel no: 072 928 0385

E-mail: info@schermans.co.za

AMBIGO JEWELLERS

Tel no: 062 282 6924

E -mail: ntobekobasil@gmail.com

ANDREAS SALVER MANUFACTURING JEWELLERS

Tel no: 011 706 6828

E-mail: andreas@andreassalver.com

ANKE LINDEN JEWELLERY (PTY) LTD

Tel no: 0 69 925 3699

E-mail: lindenjewellery@gmail.com

ANNA ROSHOLT JEWELLERY DESIGN

Tel no: 0 61 080 6481

E-mail: anna@annarosholt.com

ANNELLE MURRAY GOUDSMID

Tel no: 082 956 7747

E-mail: murrayannelle@gmail.com

A comprehensive directory featuring information and contact details of refi ning members and members of the Jewellery Manufacturers' Association of South Africa – proudly showcasing manufacturers committed to crafting quality jewellery locally.

ASHOK JEWELLERS DESIGNERS & MANUFACTURERS

Tel no: 031 566 5046

E-mail: info@ashokjewellers.co.za; 5665046@gmail.com

ASSIQUE MANUFACTURING JEWELLERS

Tel no: 021 706 3629

E-mail: assiquejewellers@icloud.com

ATHENA A

Tel no: 072 272 3089

E-mail: info@brandathenaa.co.za; athena@athena-a-shoes-andaccessories.com

AUGENTA JEWELLERS

Tel no: 021 883 8288

E -mail: dylan@augenta.com

AURUM DESIGN

Tel no: 021 423 6590

E -mail: sebastian@aurumdesign.co.za; adela@aurumdesign.co.za

AURUM MANUFACTURING (PTY) LTD

Tel no: 011 568 9967

E-mail: info@aurummanufacturing.co.za; oliver@aurummanufacturing.co.za; karina@aurummanufacturing.co.za

Specialisation: Comprehensive jewellery design, manufacturing, laser engraving and setting services

AUTHOR BY KATHLYN ALLAN

Tel no: 084 247 0358

E-mail: mail@worldofauthor.com

BEADZ BY FLEX

Tel no: 083 967 3264

E-mail: info@beadzbyfl ex.co.za; texmasterfl ex@gmail.com

BEAUDELL DESIGNS (PTY) LTD

Tel no: 083 2 82 3566

E-mail: esther@beaudell.co.za

BEAUTIFUL SELECTION (PTY) LTD

Tel no: 021 137 1792

E-mail: chantelle@beautifulselection.co.za admin@beautifulselection.co.za

BRESCO DIAMONDS (PTY) LTD – MANUFACTURING

E-mail: karl@brescodiamonds.co.za; info@brescodiamonds.co.za; veronica@brescodiamonds.co.za

Specialisation: Custom jewellery design and manufacturing studio

BRETTLAND POULSEN DESIGNER GOLDSMITH

Tel no: 031 562 8009

E-mail: brett@brettlandpoulsen.co.za

BROWN SUGAR EQUITIES

Tel no: 081 0 05 4767

E-mail: brownsugarequities@gmail.com

BROWNS THE DIAMOND STORE – WORKSHOP

Tel no: 0860 276 967

E-mail: larry@brownsjewellers.com; carel@brownsjewellers.com; info@brownsjewellers.com

BULLION STAR (PTY) LTD

Tel no: 011 202 5 021

E-mail: bullionstr@gmail.com

CADTOCRAFT (PTY) LTD

Tel no: 011 781 0303

E-mail: johanwessels12@gmail.com

CAPE PENINSULA UNIVERSITY OF TECHNOLOGY

Tel no: 021 460 3632

E-mail: konstandakellisv@cput.ac.za; camerondowl@cput.ac.za; davidsre@cput.ac.za

CARESS JEWELLERS UITENHAGE CC

Tel no: 0 41 992 4421

E-mail: eben-caress@mweb.co.za

CENTRAL UNIVERSITY OF TECHNOLOGY FREE STATE – WELKOM

Tel no: 051 507 4044

E-mail: eholmes@cut.ac.za; mphore@cut.ac.za

CHARLENE NEL T/A BELLA COSA

Tel no: 021 975 5097

E-mail: charlene@bellacosa.co.za

CHARLES NORMAN DIAMONDS (PTY) LTD

Tel no: 083 557 3252

E-mail: rishan@charlesnorman diamonds.com; drrchetty@me.com

CHIEDZA JEWELLERY CREATIONS (PTY) LTD

Tel no: 067 813 9903

E-mail: chiedzajewellery@gmail.com

Specialisation: Contemporary and statement handcrafted jewellery blending artistry, innovation and timeless elegance

CHRISTY-ANNE DESIGNS

Tel no: 072 621 126 6

E-mail: info@christyannejewellery.com

CLARITY DESIGNS (PTY) LTD T/A JENNI GAULT INTERNATIONAL JEWELLERY DESIGN

Tel no: 083 379 9797

E-mail: gault.jenni@gmail.com

CPM – CAPE TOWN

Tel no: 021 551 2066

E -mail: Sharon@cpmct.co.za; jolandie@cpmct.co.za

CPM – DURBAN

Tel no: 031 303 5402

E -mail: malcolm@cpmdbn.co.za

CPM – GERMISTON

Tel no: 011 334 6263

E-mail: shannon@cpmjhb.co.za; bianca@cpmjhb.co.za

Specialisation: Refi ner and supplier of metals, fi ndings, tools, solders, cleaners and packaging

CPM – GQEBERHA

Tel no: 041 365 1890

E-mail: chantel@cpmpe.co.za

CREATIVE DESIGN MANUFACTURERS (PTY) LTD

Tel no: 031 563 3987

E-mail: goldlink@iafrica.com; prakashsoni@iafrica.com

CREATIVE INNOVATIONS

Tel no: 083 798 0521

E-mail: ra vi@creative-innovations.co.za

DABERON MANUFACTURING (PTY) LTD

Tel no: 011 334 8841

E-mail: daberon1@gmail.com; david@dulondon.com

DALEEN BRUWER JEWELLERY DESIGN AND GOLDSMITH

Tel no: 023 342 7808

E-mail: db@xsinet.co.za

DANIYAL GOLD JEWELLERS

Tel no: 073 797 4460

E-mail: daniyalgoldjewellers@gmail.com

DAVID BOLDING GOLDSMITH

Tel no: 083 2 55 3484

E-mail: david@dbgold.co.za

DC JEWELLERS

Tel no: 044 691 3692

E -mail: dcjewel@mweb.co.za; santie@dcjewellers.co.za

DE XESIGN

Tel no: 073 780 8170

E-mail: info@dexesign.co.za

Specialisation: Platinum group metals, gold and silver hand-manufacturing and casting

DEGLON JEWELLERY STUDIO

Tel no: 021 8 51 3182

E-mail: waynedeglon@gmail.com

DEON SMITH JEWELLERY

Tel no: 083 454 2161

E-mail: deonsmithjewellery@gmail.com; drdwsmith63@gmail.com; deon@deonsmithjewellery.com

DIA-KIM DIAMONDS

T/A CHRISTOPHER REID

Tel no: 021 418 4484

E-mail: nick@christopherreid.co.za

DIDIDESIGN

Tel no: 011 784 0369

E-mail: didi@dididesign.co.za

DIRONA BIJOUX

Tel no: 082 508 8642

E-mail: cec ilia@dironabijoux.com

DR ESME SPICER

Tel no: 073 239 9983

E -mail: esme.spicer@gmail.com

DURBAN UNIVERSITY OF TECHNOLOGY

Tel no: 031 373 6673/6

E-mail: queenethn@dut.ac.za; samanthav@dut.ac.za

EBFORSON

Tel no: 082 453 5155

E-mail: a rt@ebforson.co.za

ECO CHIC JEWELS

Tel no: 083 987 2069

E -mail: esmarie.ecochic@gmail.com

EDEL DESIGNER JEWELLERY

Tel no: 072 6 36 0213

E-mail: edeldesignerjewellery@gmail.com

EKURHULENI JEWELLERY PROJECT

Tel no: 011 825 5822

E-mail: samuel@ejewellery.org.za; didi@ejewellery.org.za

ELEMENTAL STUDIO

Tel no: 084 507 7777

EM BER MANUFACTURING AND DESIGN (PTY) LTD

Tel no: 083 557 5190

E-mail: info@ember.co.za; stephloubser@gmail.com

EON HOON JEWELLERY DESIGN

Tel no: 0 83 578 7447

E-mail: eon@eonhoon.com

ERICA STRAUSS DESIGNER JEWELLERY STUDIO

Tel no: 072 596 9014

E-mail: esdjewellery@gmail.com

ETERNITY ENTERPRISE JEWELLERY (PTY) LTD

Tel no: 018 290 5722/3

E-mail: info@eternityenterprise.com; daleen@eternityenterprise.com

EVERTRADE 142 (PTY) LTD T/A D'OURO JEWELLERS

Tel no: 011 615 3402

E-mail: a.veloso@dourojewellers.co.za; dourojewellersjhb@gmail.com

FARIED JEWELLERY DESIGN STUDIO Tel no: 021 671 5529

E-mail: insaaf.achmat@gmail.com; fachmat@gmail.com

FER ROS JEWELLERS

Tel no: 041 363 1881

E -mail: alex@ferrosjewellers.com

FINEGOLD LABORATORY SERVICES CC

Tel no: 021 511 6237

E-mail: admin@fi negold.co.za; steven@fi negold.co.za

FREE RANGE JEWELS

Tel no: 021 418 3607

E-mail: marele@freerangejewels.co.za

GATTOO'S JEWELLERS

Tel no: 084 852 2046

E-mail: gattoosjewellery@gmail.com

GEM AFRIQUE

Tel no: 062 050 6479

E-mail: s oni2.goldsmith@gmail.com

GERHARD MOOLMAN FINE JEWELLERY

Tel no: 021 914 0838

E-mail: gerhard@gmfi nejewellery.co.za

GF DESIGN MANUFACTURING JEWELLERS CC

-mail: lezamcleod@icloud.com

GLOBAL GOLD INTERNATIONAL REFINING (PTY) LTD

Tel no: 082 457 6926

E-mail: rudi@ggiref.com

GOLD AND I (PTY) LTD

Tel no: 084 360 6762

E -mail: info@goldandi.co.za

Specialisation: Custom jewellery design and manufacturing services

GOLDFISH JEWELLERY DESIGN AND MANUFACTURING

Tel no: 063 404 5340

E-mail: zak@goldfi shjewellery.co.za; goldfi sh@mweb.co.za

HADLEY HOLDINGS (PTY) LTD

Tel no: 061 5 01 9592

E-mail: hadleyholdings@protonmail.com; contact@juliapharo.com

HARRY OPPENHEIMER DIAMOND TRAINING SCHOOL

Tel no: 011 334 9003/8420

E-mail: neil@diamondtrainingschool.co.za; koos@diamondtrainingschool.co.za; info@diamondtrainingschool.co.za

HAUPT JUWELEN (PTY) LTD

Tel no: 072 587 0055

E-mail: info@hauptjuwelen.co.za

HAVILAH GOLD CREATIONS

Tel no: 041 5 81 1942

E-mail: sheyna@havilah.co.za; carol@havilah.co.za; charlie@thejacksons.co.za

HELEN MICHALETOS

Tel no: 082 342 1577

E -mail: studio@helenmichaletos.com; studio@wildadornment.com

HESTI WADE T/A FETTER-AND-THREE

Tel no: 082 855 9088

E-mail: hesti@fetter-and-three.co.za

HUIZEN'S MANUFACTURING JEWELLERS

Tel no: 018 880 0455

E-mail: info@huizens.co.za

IDA ELSJE DESIGN

Tel no: 021 424 1101

E -mail: ida@idaelsje.com

iKONYK

Tel no: 083 225 0425

E-mail: mike@ikonyk.co.za

Specialisation: Bespoke beaded bracelets and statement ladies’ necklaces

ILITHA GREEN TECH

Tel no: 087 822 1824

E -mail: siya@alurite.co.za; jason@alurite.co.za

ILONKA JEWELLERS

Tel no: 072 778 1540

E -mail: info@ilonkajewellers.co.za

Specialisation: Design and manufacturing of platinum and gold jewellery; repairs and valuations

IMFUNDISO SKILLS DEVELOPMENT

Tel no: 012 734 0245

E-mail: imfundiso@mweb.co.za

IMPILO COLLECTION

Tel no: 010 021 0441

E -mail: ayeung@impilocollection.com

Specialisation: Transforming lived experiences into heirloom designs celebrating courage, culture and connection

INGE SCHOLTZ JEWELLERY DESIGNER AND MANUFACTURER

Tel no: 073 271 3789

E-mail: admin@csvaluers.co.za

IRIS EXCLUSIVE JEWELLERY

Tel no: 0 83 609 2726

E-mail: iriskhosana@gmail.com

ISA B JEWELLERY DESIGNS

Tel no: 0 67 255 2494

E-mail: bothmaisabel09@gmail.com

ISABELLA JEWELLERS & REFINERS CC

Tel no: 011 524 6385

E-mail: meiki@isabella-refi ners.co.za; isabella@isabella-refi ners.co.za; info@isabella-refi ners.co.za

ISIMODENI JEWELLERY

Tel no: 083 757 9505

E-mail: nomfundo@isimodeni.co.za

J HIND JEWELLERS

Tel no: 031 306 1330

E -mail: jhindr23@gmail.com

JAGGATH JEWELLERS

Tel no: 031 307 7790

E -mail: navinjagath372@gmail.com

JANINE BINNEMAN JEWELLERY DESIGN

Tel no: 082 468 3201

E-mail: janine@janinebinneman.com; info@janinebinneman.com; studio@janinebinneman.com; customerlove@janinebinneman.com

Specialisation: Bold, colourful gemstone designs specialising in rare and unusual gemstones

JOEL GRAHAM CC T/A CAPE DIAMONDS

Tel no: 021 421 5364

E-mail: joelgraham@capediamonds.co.za

JOHANNA VAN ZYL

Tel no: 082 778 5846

E -mail: jo@johannavanzyl.co.za

JOHN 3 JEWELLERY

Tel no: 076 822 8783

E -mail: john3jewellery@gmail.com

JOHREN MANUFACTURING

T/A THE J EWELLERY SHOP

Tel no: 046 624 3748

E-mail: johren@telkomsa.net

JOY MASSYN

JEWELLERY (PTY) LTD

Tel no: 012 662 2861

E-mail: joy@joymassyn.co.za

JYARAS JEWELLERS (PTY) LTD

Tel no: 067 397 6373

E-mail: admin@jyarasjewellers.co.za; sai@jyarasjewellers.co.za

KARLEIGH KING (PTY) LTD

Tel no: 072 283 2334

E- mail: karleighkingdesigns@gmail.com

KARLIEN DESIGNS

Tel no: 083 695 2607

E- mail: karliendesigns@gmail.com; info@karliendesigns.com

KARLSEN JEWELLERY CO

Tel no: 082 451 9429

E-mail: karlsen@jewelleryco.co.za

KATANNUTA CC

Tel no: 083 234 0247

E-mail: sparkle@katannutadiamonds.co.za; clare@katannutadiamonds.co.za

KAYRO JEWELLERS

Tel no: 041 585 4842

E -mail: slaide.kayro@mweb.co.za

KIM CLOETE JEWELLERY DESIGN

Tel no: 021 531 9082

E-mail: kim@kimcloetedesign.co.za

KIMBERLEY DIAMOND JEWELLERY INCUBATOR

Tel no: 053 831 1570

E-mail: info@kdji.org; isaac@kdji.org

KIONI GOODS (PTY) LTD

Tel no: 083 375 7813

E-mail: accounts@kioni.co.za

KNIGHT OF GREY T/A ELEGANTE

E-mail: elegantemagnifi cent@gmail.com

KRISTEN MALAN CC

Tel no: 011 880 1866

E -mail: kristen@merindol.com; john@merindol.com

KUSASA REFINING (PTY) LTD

Tel no: 010 0 01 6284

E-mail: greg.magid@kusasarefi ning. co.za; info@kusasarefi ning.co.za

L'AUTRICHE FINE JEWELLERY

Tel no: 074 973 9308

E-mail: ernst@lebijoux.co.za

LILJA HASTIE JEWELLERY (PTY) LTD

Tel no: 0 82 324 3312

E-mail: liljadesankahastie@gmail.com

LILLY FRIEDLAENDER CC

Tel no: 021 887 1655

E-mail: lilly.f@wol.co.za

LIMPOPO JEWELLERY BUSINESS INCUBATOR

Tel no: 015 293 0214

E-mail: tessa@ljbi.org.za; mabatho@ljbi.org.za; siphelele@ljbi.org.za; admin@ljbi.org.za; kgothatso@ljbi.org.za

LIPMAN & SON

Tel no: 021 424 3371

E -mail: ian@lipmanson.co.za

LORIEN MANUFACTURING JEWELLERS

Tel no: 011 967 1700

E-mail: heather@allanybrink.co.za

LOTTI JEWELLERY

Tel no: 079 386 1079

E -mail: info@lottijewellery.co.za

LUXITY FINE JEWELLERY

Tel no: 079 914 2 309

E-mail: luxityfi nejewellery@gmail.com

LYNDA MARION JEWELLERY

Tel no: 082 651 8145

E-mail: silver@lyndamarion.com

MADELINE'S TEMPTATIONS

Tel no: 083 3 05 2798

E-mail: info@madelinestemptations.co.za

MAGMA METAL RECOVERIES

Tel no: 031 702 4422

E-mail: edwards@astronet.co.za; valuchem.investments@gmail.com

MAGNAVOLT TRADING 215 CC

T/A METAL IMAGE

Tel no: 021 447 6600

E-mail: maburchell@gmail.com; shameela@metalimage.co.za; info@metalimage.co.za

MARINE GOLD CC

Tel no: 021 424 0077

E -mail: stephen@marinegold.co.za

MARION'S JEWELLERY STUDIO

Tel no: 041 3 68 4582/3

E-mail: marionsstudio@mweb.co.za

MARK WHITEHORN GOLDSMITH

Tel no: 0 83 271 6065

E-mail: info@markwhitehorn.co.za; whitehorngoldsmith@gmail.com

MARTIN MILLS GOLDFIELDS

Tel no: 072 716 7632

E-mail: mmillsgoldfi elds@gmail.com; info@martinmillsgoldfi elds.co.za

MARTIN NAGEL

MANUFACTURING JEWELLERS

Tel no: 011 484 4978

E-mail: info@martinnagel.co.za; laura@martinnagel.co.za

Specialisation: Manufacture of bespoke engagement and wedding rings, fi ne jewellery and gemstones

MASELESELE JEWELLERS

Tel no: 012 734 0245

E-mail: imfundiso@mweb.co.za

MERAKI JEWELLERY DESIGN

Tel no: 072 798 3944

E-mail: hello@merakijewellerydesign.com

Specialisation: Bespoke pieces, engraving, personalised jewellery, handmade sentimental pieces

METAL CONCENTRATORS SA (PTY) LTD

– CPT

Tel no: 021 510 0770

E-mail: info@metcon.co.za; melynda@metcon.co.za

METAL CONCENTRATORS SA (PTY) LTD – SEZ

Tel no: 012 000 4440

CPT: 021 510 0770

E-mail: info@MetCon.co.za

Website: www.MetCon.co.za

Specialisation: Refi ners and suppliers of premium precious metals, alloys and investment products

METAL IMAGE

Tel no: 021 447 6600

E-mail: info@metalimage.co.za

MICHAEL J SOLOMON MANUFACTURING JEWELLERS

Tel no: 064 930 2270

E-mail: ms@absamail.co.za

MICHAELA JANE EXCLUSIVE JEWELLERY

Tel no: 074 155 7911

E-mail: hello@michaelajane.co.za

MICHL JEWELLERY

Tel no: 083 601 8535

E -mail: michelleliaosa@gmail.com

MINITZA (PTY) LTD

Tel no: 082 772 9812

E -mail: info@minitza.co.za

MIRKO JEWELLERY

Tel no: 021 886 8296

E -mail: mirinda@mirkojewels.co.za

NATURAL PRECIOUS METALS (PTY) LTD

Tel no: 031 569 3010/1/2

E-mail: info@npmkzn.co.za; nikki@npmkzn.co.za

NDALO JEWELLERY (PTY) LTD

Tel no: 066 183 4142

E-mail: thulanesifi so6@gmail.com

NEWMAN JEWELLERY DESIGN

Tel no: 012 329 9600

E-mail: nina@newmandesign.co.za; dave@newmandesign.co.za

NILU ENGRAVING & JEWELLERY (PTY) LTD

Tel no: 083 384 7792

E-mail: laser@nilu.co.za

NINA BOSCH PORCELAIN

Tel no: 079 891 7 240

E-mail: info@ninabosch.co.za

NQ JEWELLERY DESIGN SERVICES

Tel no: 073 700 6225

E-mail:nq2jewel@gmail.com

NV DESIGN COMPANY T/A BY NANETTE

Tel no: 021 883 3856

E-mail: nanette@bynanette.com; studio@bynanette.com

OEL GRAHAM CC T/A CAPE DIAMONDS

Tel no: 021 421 5364

E-mail: joelgraham@capediamonds.co.za

ORO AFRICA (PTY) LTD

Tel no: 021 480 9 860

E-mail: gnathan@oroafrica.com; mlesueur@oroafrica.com;

Specialisation: keyrings, name badges, trophies, cuffl inks

P WILH ELM FINE JEWELLERY

Tel no: 079 110 72 25

E-mail: phillip@pwilhelmfi nejewellery.com

PAUL GALLIAS

Tel no: 073 194 2415

E-mail: p gallias@hotmail.com

PHATSIMA JEWELLERY DESIGNS

Tel no: 083 922 3765

E-mail: phatsimantando@gmail.com; orders@phatsimajd.com

PHILIP ZETLER JEWELLERS

Tel no: 021 423 2771

E-mail: pzetler@mweb.co.za

PICCOLO FINE DESIGNER JEWELLERY T/A INFERNO GOLD

Tel no: 083 396 6178

E-mail: info@piccolo-jewellery.co.za; suvette@piccolo-jewellery.co.za

PIYUVE JEWELERS CC

Tel no: 031 301 3963

E -mail: aroon@piyuvejewelers.co.za; shashi@piyuvejewelers.co.za

PNEUMA JEWELLERS CC

Tel no: 011 702 1462; 011 702 1891

E-mail: admin@pneumajewellers.com; sales@pneumajewellers.com; mikep@pneumajewellers.co.za

POPULAR DIAMOND JEWELLERY MANUFACTURERS 1986 CC

Tel no: 011 486 1602/3

E-mail: popd@mweb.co.za; popj@mweb.co.za; lynette@popularjewellers.co.za

PRECIOUS METALS TSWANE

Tel no: 012 035 0260

E-mail: info@preciousmetalstswane.co.za; iain@preciousmetalstswane.co.za; accounts@preciousmetalstswane.co.za; louise@preciousmetalstswane.co.za

PRECISION SETTERS

Tel no: 011 484 7804

E -mail: julian@precisionsetters.co.za

PREVIDA & CO

Tel no: 011 701 5074

E-mail: p revida@previdaandco.com

PRINS & PRINS DIAMONDS

Tel no: 021 422 1090

E-mail: petre@prinsandprins.com; riana@prinsandprins.com; consultants@prinsandprins.com; stefan@prinsandprins.com

RAIMONDO

Tel no: 073 906 9163

E-mail: h ello@raimondo.co.za

RAMSDEN DIAMONDS

Tel no: 011 404 5 010

E-mail: info@olympia-avenue.co.za; natasha@ramsdendiamonds.co.za

RAND REFINERY LIMITED

Tel no: 011 418 9 000

E-mail: nicolab@gold.co.za; PraveenB@gold.co.za; liezlek@gold.co.za; amandah@gold.co.za; zahirm@gold.co.za

RARE EARTH CREATIONS

Tel no: 011 326 1727

E-mail: noloyiso@rarearth.co.za; svetla@rarearth.co.za

RD DIAMONDS

Tel no: 084 234 4433

E -mail: rien@rddiamonds.co.za

REC SET AND ENGRAVE (PTY) LTD

Tel no: 011 326 1727

E-mail: neil@rarearth.co.za; info@rarearth.co.za

RENE HONEYMAN JEWELLERY

Tel no: 082 211 0195

E-mail: info@renehoneyman.co.za

REVELEA JEWELLERY (PTY) LTD

Tel no: 081 355 8412

E-mail: reveleajewellery@gmail.com

RHYN

Tel no: 064 065 1710

E-mail: admin@r hyn.co.za

RITCO MANUFACTURING JEWELLERS

Tel no: 041 374 2101

E-mail: sales@ritco.co.za; info@ritco.co.za

ROCKING ROYAL DESIGNS (PTY) LTD

Tel no: 011 794 1666

E-mail: bling@romanellidesigns.co.za

ROHAN CHERRY DESIGNS

Tel no: 0 82 974 4566

E-mail: info@rohancherry.com

ROK ORIGINALS

Tel no: 072 203 3288

E -mail: info@rokoriginals.com

ROWLAND CAIN JEWELLERS

Tel no: 084 831 654 3

E-mail: rowlandcain@gmail.com

RUTH PROWSE SCHOOL OF ART NPC

Tel no: 021 447 2492

E-mail: admin@ruthprowse.co.za; sbeukes@ruthprowse.co.za

SANDHAVON DIAMOND

CUTTING WORKS

Tel no: 083 233 0910

E-mail: kevin@lutrin.co.za; kelli@lutrin.co.za

SATHKAAR JEWELLERS CC

Tel no: 031 3 06 4921

E-mail: admin@sathkaar.com

SAVAGE JEWELLERY (PTY) LTD

Tel no: 082 9 02 2302

E-mail: nicola@savagejewellery.com

SCARAB JEWELLERY STUDIO CC

Tel no: 021 683 4646

E-mail: janine@scarabjewellery.co.za; Tanya@scarabjewellery.co.za; christine@scarabjewellery.co.za

SEA & SHORE

Tel no: 072 390 6311

E-mail: s eashore.resin@gmail.com

SERAGLIO JEWELLERS

Tel no: 011 783 8 301

E-mail: rolling.albert@yahoo.com

SHANADIENIE GRILLZMASTER

Tel no: 066 287 9 928

E-mail: shanadienie@icloud.com

SHANI D JEWELLERY DESIGN (PTY) LTD

Tel no: 082 308 2111

E-mail: diamondshani@gmail.com

SHINE JEWELLERY AND ACCESSORIES

Tel no: 0 60 946 3375

E-mail: info@shineja.co.za

SILÉMAY JEWELLERS

Tel no: 083 389 6402

E -mail: sile_L@hotmail.com

SINCE NOW JEWELS

Tel no: 072 336 9518

E -mail: sincenowcz@gmail.com; nosh29@live.co.za

SIVANA AFRICA

Tel no: 011 025 2552

E -mail: info@sivanadiamonds.co.za; accounts@sivanaafrica.co.za

SL HERMAN MANUFACTURING JEWELLERS

Tel no: 012 460 6771

E-mail: slhj@telkomsa.net

SOMESTUFF CC

T/A BEZALEL ATELIER

E-mail: martie@bezalelatelier.com

STARBRIGHT JEWELLERY

Tel no: 0 83 775 9995

E-mail: megan@starbrightgirl.com

STELLENBOSCH UNIVERSITY

Tel no: 021 808 3051

E-mail: ct@sun.ac.za; joani@sun.ac.za; mariambibi@sun.ac.za

STUDIO 1980 (PTY) LTD

Tel no: 083 379 0171

E -mail: info@studio1980za.com

STUDIO 39 JEWELLERY DESIGN

Tel no: 031 764 3000

E-mail: kim@studio39.co.za

STUDIO C MANUFACTURING JEWELLERS

Tel no: 011 642 7826

E-mail: chris@studioc.co.za; peggy@studioc.co.za; janvanrens@icloud.com

STUDIO LOUBSER

Tel no: 011 782 4051

E -mail: liz@lizloubser.com; info@studioloubser.com

STUNNING SILVER (PTY) LTD

Tel no: 083 2 83 7476

E-mail: info@stunningsilver.co.za

SURITA DU TOIT

FINE JEWELLERY (PTY) LTD Tel no: 082 779 7084

E-mail: info@suritadutoit.com

THABSTABITA ACCESSORIES

Tel no: 066 336 7275

E- mail: mathabomosala26@gmail.com

THATO RADEBE JEWELLERY (PTY) LTD

Tel no: 072 810 4958

E-mail: thato@thatoradebejewellery.co.za; morwa@thatoradebejewellery.co.za

THE GOLD BAR (PTY) LTD

T/A BULLION – NORTHGATE MALL

Tel no: 082 881 8640

E-mail: northgate@goldbar.co.za

THE JABULANI CHARITABLE TRUST

Tel no: 031 303 2396

E-mail: paula@jabulanijewellery.co.za; colleen@jabulanijewellery.co.za

THE JEWELLERY HUB

Tel no: 083 326 5746

E -mail: ian@thejhub.co.za

TIFFANY MARX-INSPIRED JEWELLERY

Tel no: 083 534 2462

E-mail: tiff anymarx@icloud.com

TINSEL CONTEMPORARY JEWELLERY CC

Tel no: 082 342 3496

E-mail: geraldine@tinsel.co.za

TIP TOP JEWELLERS

Tel no: 044 873 3048

E -mail: tiptop@lantic.net; nelisbez@gmail.com

TOPSY JEWELLERY (PTY) LTD

Tel no: 072 064 6977

E-mail: Topsyhlongwane1@gmail.com

TR STUDIO (PTY) LTD

Tel no: 067 976 2266

E- mail: smashmokoka@gmail.com

TRIMALCHIO

Tel no: 012 346 6874

E-mail: c asanra@mweb.co.za

TSHWANE UNIVERSITY OF TECHNOLOGY

Tel no: 012 382 6007

E-mail: newmand@tut.ac.za; NewmanN@tut.ac.za

TUSAM JEWELLERY COMPANY (PTY) LTD

Tel no: 021 200 0987

E-mail: sam@tusamjewellery.com

UNCUT JEWELLERS

Tel no: 083 225 8221

E -mail: mark@uncutjewellers.co.za

UNIVERSITY OF JOHANNESBURG

Tel no: 011 559 1299

E-mail: fnazier@uj.ac.za; cels@uj.ac.za; ThatoR@uj.ac.za; hselolo@uj.ac.za; amaritz@uj.ac.za

UNIVERSITY OF STELLENBOSCH Tel no: 021 808 3047

E-mail: ct@sun.ac.za; joani@sun.ac.za

VAN DEIJL MANUFACTURING JEWELLERS Tel no: 021 914 2192

E-mail: info@vdmj.co.za

VAWDA GOLDGEM JEWELLERS Tel no: 031 208 9142/3

E-mail: info@vawdagoldgem.co.za

VIJAY SHAH CONCEPTS Tel no: 031 564 2948

E-mail: info@vijayshahconcepts.com; nihal@vijayshahconcepts.com

VK JEWELLERY Tel no: 082 789 4498

E-mail: v ivek@vkjewellery.co.za

WAINWRIGHT FINE JEWELLERS Tel no: 074 369 4294

E-mail: info@wainwrightjewel.co.za; david@wainwrightjewel.co.za

WOOSH DESIGNS JEWELLERY STUDIO

Tel no: 011 318 1340

E-mail: wooshen@wooshjewellery.co.za

YOL NOMADIC JEWELLERY

Tel no: 074 136 3633

E-mail: yol_lu@yahoo.fr

YOUR PERSONAL JEWELLER

Tel no: 064 549 7067

E-mail: johan@yourpersonaljeweller.co.za

ZEE THE JEWELLER

Tel no: 079 150 93 68

E-mail: zeethejeweller@yahoo.com

ZUREL BROTHERS SA (PTY) LTD

Tel no: 015 293 2306

E-mail: shikara@zurel.co.za

All JCSA member details were correct at time of going to press. While every eff ort has been made to ensure the accuracy of contents, the Jewellery Council of South Africa cannot be held responsible for any omissions or errors; or any misfortune, injury, consequences or damages which may arise therefrom.

If there are any updates to your details, or to add your 10-word specialisation, kindly e-mail: adriv@jewellery.org.za.

Industry employment board

This monthly section is dedicated to supporting professionals within the jewellery industry who are seeking employment opportunities and aims to help connect skilled jewellery professionals with businesses looking for talent

Jewellery designer and manufacturer seeking opportunity

A passionate and detail-orientated jewellery designer and manufacturer with experience in bench work, casting, stone-setting and hand manufacturing. Creative, motivated and eager to grow within a dynamic team while producing high-quality jewellery pieces. Dedicated to continuously developing skills within the jewellery industry.

For a CV or further details, contact: duduzilesithole29@gmail.com.

Experienced jeweller seeking opportunity

A skilled and hard-working jeweller with 10 years of experience in jewellery manufacturing, repairs and finishing. Experienced in polishing, wristbands, bangles, box rings, pendants and cutout nameplates. Passionate about the industry, detail-orientated and willing to take on any task within a professional jewellery environment.

For a CV or further details, contact: 3cafenet@gmail.com.

Experienced jeweller seeking opportunity

A highly experienced jeweller with 30 years in the industry, specialising in manufacturing and jewellery craftsmanship. Seeking a fulltime opportunity within South Africa or internationally. Dedicated, skilled and passionate about delivering quality workmanship.

For a CV or further details, contact: 072-529-7366 / 061-791-6264 or africanthemejewellers@yahoo.com.

Jewellery designer seeking opportunity

A passionate jewellery designer with a keen eye for detail and a love of creating unique, wearable pieces seeks an opportunity within the industry. Creative, skilled and innovative, with a strong design portfolio.

For a CV or further details, contact: sellosolomon03@gmail.com or 067-021-2268.

Qualified goldsmith seeking position

A qualified and professional goldsmith, trained at Tshwane University of Technology, is seeking employment. Dedicated, detail-orientated and eager to grow within the industry.

For a CV or further details, contact: webster.negredo@gmail.com or 079-708-3323.

Jewellery design and manufacturing graduate seeking opportunity

A motivated individual holding a National Diploma in Jewellery Design and Manufacturing, with two years of GDP experience in sales and marketing, jewellery design and manufacturing and CAD. Skilled, committed and eager to grow within the jewellery industry.

For a CV or further details, contact: mmaninimahoko@gmail.com.

LOOKING FOR EMPLOYMENT?

To be featured, e-mail your information to: adriv@jewellery.org.za. Include a short description of your experience and skills (max 50 words), your region and contact details.

August brand supporters

ADVANCED LABORATORY SOLUTIONS

www.advancedlab.co.za info@advancedlab.co.za

AFRASIAN DIAMONDS www.afrasiandiamonds.co.za info@afrasiandiamonds.co.za (011) 268-6980

ANNA-B JEWELLERY www.annab.co.za orders@annab.co.za 071-843-2452

AMS DIAMONDS 074-905-5332 (Abhinav) 083-384-6711 (Kim)

DE BEERS

www.debeersgroup.com (011) 374-7000 kagiso.fredericks@debeersgroup.com

GEMSTONE DISTRIBUTORS

www.gemstonedistributors.co.za gemstonedistributors@gmail.com 0027736984448

BYL DIAMONDS www.byldiamonds.com orders@byldiamonds.com (021) 419-2000

CHOICE DIAMONDS simon@choicediamonds.co.za maria@choicediamonds.co.za 079-981-2383 (Simon) 072-212-3496 (Maria)

NIVODA www.nivoda.com +44 7723 003 820 Sign-up free: https://g.nivoda.com/register

PRECIOUS METALS TSWANE www.preciousmetalstswane.co.za info@preciousmetalstswane.co.za (012) 035-0260 Precious Metals Analysis

“Manufacturers and wholesalers of South Africa's broadest selection of fine jewellery designs and quality colour gemstones since 1965”

J.P.P.E MANUFACTURING JEWELLERS www.jppe.co.za info@jppe.co.za (021) 424-7764

www.jppe.co.za

Contact for

Sales: (+27) | pdupreez@sciaps.com

SM WATCH www.smwatch.co.za smwatch@iafrica.com (012) 326-5996

UNGAR BROTHERS www.ungarbros.co.za ungar1@worldonline.co.za (011) 642-2018/9

UNITY DISTRIBUTORS martin@unitydiamonds.co.za nirel@unitydiamonds.co.za 083-299-9991

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