Zero Wild Meat was an innovative campaign launched by WWF between October and December 2022 that spotlighted two serious threats—risks to public health and risks to nature—in order to reduce the consumption of wild meat in Viet Nam, Cambodia, and Lao PDR.
This report illustrates the campaign design, implementation, and evaluation through a behavior change lens, provides insights from its pre- and post-campaign surveys among wild meat eaters, and summarizes key learnings for future interventions.
