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FOURTH GENERATION
LEADS CROSBY’S TRANSFORMATION Crosby’s is modernizing with updated branding, remodels and a focus on foodservice to drive growth.
Lenny Smith, VP and general manager of Crosby’s and Reid Stores, oversees development and execution of strategies and plans. He credits the fourth generation with leading a food-forward vision for the company.
PLUS
Shining a Light on Smokeless Tobacco Trends p. 26
Mastering Mobile Ordering p. 32
Finding Success as an Independent Operator p. 40
August 2024 • CStoreDecisions.com
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