In 2018, the World Organization of the Scout Movement (WOSM) announced Bear Grylls as the Chief Ambassador of World Scouting. The role of the Chief Ambassador of World Scouting is to promote Scouting worldwide, champion youth education, and inspire more adults and young people to join the Scout Movement. By showing up at World Events and taking part in global campaigns, Bear Grylls has enabled more young people to become active citizens and create positive change in their communities. That’s the power of a great Scout Ambassador!
For any NSO that is considering working with Scout Ambassadors or developing an effective Scout Ambassador programme, there are a lot of things to take into consideration in terms of planning and activation. This resource provides some guidance around how NSOs can raise the profile of Scouting in their country by working with Scout Ambassadors or implementing a Scout Ambassador programme based on local and national realities.
