Developing a brand strategy will benefit your NSO and its membership now and in the long-term. This guide will be the entry point to building your brand strategy through self-reflection questions and inspiration for best practices.
This workbook aims to help guide you through the process of assessing your communications, brand, and positioning towards stakeholders.
By the end of this guide, you should have enough information to either self-evaluate where your brand stands or give you a vision of where you want your brand to be in the future.
This workbook will help you think about how important branding is to your
NSO and what it needs to evolve and have a strong image.
Finally, it will help the education on the power of branding in an NSO and how it will help leverage the image of Scouting in your respective country.
