TABLE 1.1 Case Studies in South Asian Intraregional Investment Firm name and product
Home
Destination
Engagement type
Products and activities
Brandix Lanka Limited
Sri Lanka
India
Export platform investment
Developed an apparel park in Andhra Pradesh. Dual role as park manager and manufacturer of weft fabric and complex intimate garments, destined for the United States.
MAS Brands Ltd.
Sri Lanka
India
Distribution investment, branding, retail investment
Introduced own “amanté” brand of brassieres in 2007, specifically suited to South Asian women. Distribution office dealt with department stores for sales. Own retail store opened in 2015.
Raymond Ltd.
India
Bangladesh, Nepal, Pakistan, Sri Lanka
Franchise
Developed its wide South Asian presence through a network of franchisees for its well-known suiting store. Fabrics are sent from headquarters.
Soorty Enterprises Pvt. Ltd.
Pakistan
Bangladesh
Trade- supporting, production investment
Opened marketing office to boost sales of denim fabric in 1992. In 2010, opened a manufacturing plant in the Comilla Export Processing Zone.
Timex Garments Pvt. Ltd.
Sri Lanka
India
Retail investment
Brand retail investment in 2011, starting in Bengaluru, for its line of women’s Western wear, Avirate. Retail stores in all major cities and some Tier 2 cities. Production in Sri Lanka.
CG Foods Pvt. Ltd. (instant noodles)
Nepal
North Eastern Region of India (NER)
Production, distribution, and retail investment
Invested in factories in NER to produce Wai instant noodles. Moved into food retailing in 2017. Started in Asaam.
Dabur India Limited
India
Nepal
Production investment
Invested to produce fast-moving consumer goods and shampoos but restructured into fruit juice manufacturing. Maintains a nursery of herbal plants.
Apparel value chain
(Table continues next page)
THE STATE OF PLAY IN SOUTH ASIA l 33
Agri-food industry
