Gold Jewellery Buying Mistakes You Should Avoid Buying gold isn’t as simple as choosing a beautiful piece and paying for it. Many buyers unknowingly make mistakes that cost them in value, purity, or satisfaction. Whether you’re shopping for a wedding or everyday wear, here are key gold jewellery buying mistakes to avoid.
1. Ignoring Purity and Hallmarking One of the biggest mistakes buyers make is not checking the purity of gold. Gold comes in different karats—24K is pure gold, while 22K, 18K, and 14K are mixed with other metals for strength. Each type suits different jewellery—22K is perfect for traditional pieces, while 18K is ideal for diamond-studded ones. Always look for the BIS hallmark, which certifies the purity and authenticity of gold in India. The hallmark includes the BIS logo, karat (like 22K916), jeweller’s ID, and hallmarking year. Never buy non-hallmarked jewellery—it may not meet purity standards or hold good resale value.
2. Overlooking Making Charges Many shoppers focus on gold price but forget about making charges, which cover the labour and craftsmanship involved. These charges can range from 8% to 25% of the gold value depending on the design and brand. Always ask for a breakdown of making charges before buying. Some jewellers charge per gram, while others use a percentage. Comparing rates ensures you pay fairly for both gold and workmanship.
3. Not Separating Stone and Gold Weight In designs with diamonds or gemstones, buyers often assume the total weight includes only gold. But stones add weight, and some sellers may charge for them at gold rates. To avoid overpaying, always ask for separate weights for gold and stones in the invoice. This clarity helps you pay only for the actual gold and not the additional embellishments.