Trade built legacy
Burson Auto Parts celebrates 55 years servicing the trade
Burson Auto Parts has officially launched its 55-Year Anniversary, marking more than five decades of supporting the Australian automotive trade and the thousands of mechanics, workshops and industry partners who have grown alongside the brand.
The launch forms the first major milestone in Burson’s 2026 campaign theme — ‘Our Story Is Your Story’ — a yearlong celebration recognising the people, the trade and the community that have shaped the business since 1971.
A tribute to 55 years of the trade
From selling parts in the back of a car boot in Melbourne to becoming Australia’s leading supplier of parts, tools and equipment to the trade, Burson’s history has been built on
For more than five decades, Burson has been deeply committed to supporting Australian workshops.
Our 55th anniversary is an opportunity to acknowledge the people behind the industry, the mechanics, workshop owners, suppliers and our team members who have trusted us and grown with us. Our Story Is Your Story speaks to that shared legacy.
A fresh anniversary identity
The newly revealed 55-Year Anniversary Logo blends heritage with modern design, paying tribute to the brand’s origins with keeping the original Burson blue colour palette. The visual identity will roll out across Burson’s network, digital platforms, marketing campaigns, supplier partner activity and industry events throughout
What the 55-year celebration stands for
Burson’s 55-Year Celebration will spotlight the story of a brand that has grown from humble beginnings into a truly national trade partner, built alongside the mechanics, workshops and industry partners who have shaped its journey.
Above all, the milestone reinforces Burson’s renewed commitment to service, knowledge and reliability as the values that have defined the business for 55 years and continue to keep Australia moving.
A big year ahead
The 55-year milestone will extend across 2026, including the Australian Auto Aftermarket Expo, integrated brand experiences, trade-focused activations, initiatives designed to reward loyalty and deliver greater value for customers, motorsport partnerships and a special commemorative promotion tied to a muchloved and iconic global brand.
This year is about recognising where we’ve come from and, just as importantly, where we’re headed. We’re proud of our history and energised by what lies ahead.
Learn more about Burson’s 55-year anniversary at burson.com.au
The 55-Year Anniversary logo blends Burson’s heritage blue with a modern design for 2026 celebrations.
Burson Auto Parts marks 55 years of supporting Australian workshops and the wider automotive trade.
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CABIN FILTERS
PROJECTA
12/24V 5000A PROFESSIONAL JUMP STARTER
2000A PROFESSIONAL JUMP STARTER IS2000
PROJECTA 6/12/24V 21A BATTERY CHARGER
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