Awards Recognize: “Plain Language is Everywhere” Center for Plain Language Announces ClearMark Award Finalists MEDIA LIAISON:
Wendy Meyeroff, Communications Director wmeyeroff@centerforplainlanguage.org
DATE:
May 2, 2019
The Center for Plain Language announces finalists for its highly popular annual ClearMark awards which recognize the best in plain language communications created by North American organizations. Held every year since 2010, “The theme for this year’s ClearMarks is ‘Plain Language is Everywhere,” says Jeff Greer, Chair of the Center. This year the event happens online, Tuesday, May 7th, at 12 p.m. EDT. “We chose this theme because it captures so much about the Center, this event, and plain language overall,” Greer says, adding, “Those who attend know plain language is desperately needed in all sectors – government, non profit, health care, law, financial institutions, and more.” Attention Goes Beyond Borders Thanks to the ClearMark Awards becoming an online real-time event for the first time, finalists from everywhere can attend. Center for Plain Language chair Jeff Greer explains: “One of the key pieces of feedback we’ve heard over the past few years is that the awards event is too expensive and time consuming for people outside of the Washington DC area. Having this event online equalizes access—geographically and financially—making greater participation possible at a fraction of the cost.” Attendance of designated recipients wasn’t the only issue. “Even when team leaders could take the time and expense to attend, there were others on their team that couldn’t,” Greer notes. “Thanks to the online event, all of those who participated in award-winning work can attend.” True 21st-Century Acknowledgements “If you want to know what Plain Language means in 2019, take a look at our amazing finalists,” said David Lipscomb, lead judge for this year’s ClearMarks. “From irresistible infographics and apps, to engaging fact sheets, brochures, and microsites, our finalists showcase smart new ways you can help your readers find, understand, and use the information they need.” Lipscomb notes the broad range of communications--around a North American map--that need truly plain language. “It’s making it easier for Virginians to vote, for small businesses out West to get through tax audits, for Midwesterners to apply for Medicaid and get out of debt, for Canadian Center For Plain Language · 21 East Main Street · Richmond, VA 23219 www.centerforplainlanguage.org