President
CHRIS RESCH, DC
Vice President
BRENDA HOLLAND, DC
Treasurer
TOM EDWARDS, DC
Secretary
JASON MACKEY, DC
Directors
BRUCE DAVIS, DC
MARTIN JACOBSON, DC
JACOB STOFFEL, DC
MICHAEL COURT, DC
BRAD FREITAG, DC
Executive
Membership
JACQLYN
Education
SHANA KUEHN
by John Murray, Wisconsin Chiropractic Association Executive Director and CEO
With the biennial legislative session and a hugely successful WCA spring convention in the rear view mirror, it would seem logical for WCA staff and board members to catch our collective breath and enjoy a bit of Wisconsin summer.
But not so fast.
The WCA staff is busy finalizing the details for the 2026 Fall Convention at the KI Center in Green Bay this September.
We will also be launching a new website and member platform through CE 21 that will make it easier for Wisconsin chiropractic staff to access the WCA's educational programming, services, and resources.
Finally, the WCA government affairs team notched another win for chiropractors who treat Medicaid patients with the addition of extraspinal manipulation as a payable service (see page 44).
This is yet another example of the value of having a strong state association who can effectively advocate for you!
Enjoy this edition of the Wisconsin Chiropractor along with the Wisconsin summer.
WCA is launching a new website and member experience platform on July 10! This will be your go-to resource for continuing education, your member account, practice resources, and more!
LAUNCHING JULY 10, 2026
Care doesn’t end when patients leave your office. That’s why Foot Levelers provides 24/7 custom support that maintains your adjustments and enhances your results.
• Reinforce your adjustments throughout the day
• Stabilize the feet and kinetic chain
• Support every step at work, at home, and during activities
• Improve comfort, posture, and balance
• Provides custom support for optimal sleeping posture
• Helps reduce pain and enhance sleep quality
• Complements your adjustments and daytime orthotics
Together, custom orthotics and Nexi® deliver round-the-clock support, helping patients love the way their body feels — day after day
Hosted by WCA President Dr. Chris Resch
The Wisconsin Chiropractic Association “Back to Basics” podcast brings you engaging conversations with leaders in the chiropractic profession. In each episode, we explore the people, ideas, and strategies shaping the future of chiropractic.
In this episode, Dr. Resch speaks with John Murray, Executive Director of the WCA.
John is a Wisconsin native who spent a portion of his professional career in Washington, D.C., working in the world of politics and public policy before returning home to Wisconsin.
Today, he works closely with chiropractors across the state and the nation to help support, strengthen, and advance the chiropractic profession.
You'll learn about the current issues and developments happening within the political landscape of chiropractic in the state of Wisconsin.
Andrea Murray, WCA Education & Convention Director | awmurray@wichiro.org
The end of a biennium is always a busy time for the WCA. We have packed the calendar with educational programming and resources that will help you meet your license renewal requirements. We have a full slate of in-person seminars, specialty certification programs, and webinars scheduled throughout the year. Whether you like learning alongside your peers at a convention, diving deep into a specialty topic at a seminar, or catching a webinar from your clinic, we've got options!
Join us in Green Bay for Fall Convention!
September 24-27, 2026
KI Convention Center, Green Bay.
Our biggest event of the year, Fall Convention is shaping up to be a great opportunity to knock out a significant chunk of your CE requirements in one weekend while connecting with colleagues from across the state. Convention registration will open July 15.
The Hyatt Regency Green Bay is connected directly to the convention center and is our official hotel. We have secured great room block pricing for our attendees and the room block is already open. The Green Bay Packers have a home game that Thursday, so if you plan to attend Fall Convention, we are strongly encouraging people to book your hotel room now.
The WCA Women's Health and Wellness Forum is back! Join us on November 7-8 at The Wilderness Resort, Glacier Canyon Conference Center in Wisconsin Dells. The speaker lineup is strong, and if women's health topics are part of your practice, this one is not to miss!
This July, WCA is launching a new member experience platform that's going to make a real difference in how you interact with WCA.With our new platform, registering for programs will be simpler and more intuitive, and your whole team will be able to create their own accounts. More details are coming soon, and we'll walk you through everything you need to know before the transition!
Counseling Certification
12 CE DC / 12 Nutrition per module
Enhance patient outcomes with evidence-based nutrition strategies. This comprehensive program is designed for all chiropractors, whether you’re pursuing Nutrition certification, looking for Nutrition renewal hours, or looking for top notch education from the best.
Spring Nutrition Series
Speakers: Dr. Ronald Grabowski and Dr. Victor Carsrud Sponsored by: Numedica
• Module 4 – July 25-26 | De Forest
Fall Nutrition Series
Speaker: Dr. Scott Bergman Sponsored by: Nutri Dyn
• Module 1 – Sep 26-27 | Green Bay
• Module 2 – Oct 17-18 | Milwaukee
• Module 3 – Nov 14-15 | Oconomowoc
• Module 4 – Dec 5-6 | Milwaukee
Comprehensive Dry Needling Course
40 CE DC (Each level is 20 CE)
Transform your practice, elevate patient outcomes, and expand your market. Join the growing number of DCs and PTs who rave about better results, new revenue streams, and waiting lists of patients after adding dry needling to their services. Space is limited.
Speaker: Dr. Michael McQueen
Level 1 Course:
• Oct 17-18 | Oconomowoc Dry Needling Refresher Course
• Nov 14 | 8 AM - 6 PM | Venue to be announced
Level 2 Course:
• June 27-28 | Summit
• Dec 12-13 | Grafton
& Modalities
22 CE CT - Certification | 6 CE CT - Renewal
Includes Electrotherapy/E-Stim, Ultrasound/Shockwave, Thermo-Cryo and Mechanical Therapies, all offered in one weekend. Licensed CTs can earn CE by attending 8 AM - 2 PM either day in the sessions below. Attend Day 2 to add specialties to your CT license.
Choose a Session: Day 1: CT Certification | Day 2: Therapeutic Modalities
• July 10-11 | Wausau | Dr. Wendy Varish
• Sep 25-26 | Green Bay | Dr. Brenda Holland
• Nov 13-14 | Grafton | Dr. Brenda Holland
Instrument Assisted Soft Tissue Mobilization (IASTM) Course
12 CE DC
A practical, hands-on course teaching effective IASTM techniques for improving patient outcomes with less strain on the provider.
Jul 11-12 | Oconomowoc
Speaker: Dr. Michael McQueen
Online: CT Light Therapy & Cold Laser
2 CE CT
The foundational science and safe clinical application of light therapy. Course open to those registered for the CT Certification Course or to licensed CTs who wish to add Light Therapy as a specialty.
July 13 | 1-4 PM
Speaker: Dr. Wendy Varish
Online: Shedding Light on Light Therapy
2 CE DC
It’s time for a new and exciting period of enlightenment when it comes to Light Therapy!
September 16 | 12-2 PM
Speaker: Dr. Perry Kamel
Sponsored by: DNA Vibe
Technician (CRT) Course
48 CE CRT - Certification | 12 CE CRT - Renewal
This 48-hour series satisfies the legal requirements for chiropractic assistants to take X-rays.
Speaker: Dr. Wendy Varish
CRT Certification - Full Course Dates:
• Oct 10-11, Oct 17-18, Oct 24-25
CRT Renewal Course - Choose One:
• Oct 10 | Fond du Lac
• Oct 17 | Fond du Lac
• Oct 24 | Fond du Lac
• Exam: Sunday, Oct 25, 12:00 pm - 2:00 pm
of Exercise Rehabilitation
up to 24 CE DC/CT
This is a hands-on and ACTIVE course. We recommend that DCs and their CTs attend together. Attend a half day, full day or both sessions to earn CE hours.
Speaker: Dr. Jeffrey Sergent
• Session 1: Oct 10 | 8 AM-8 PM | Cedarburg
• Session 2: Nov 7 | 8 AM-8 PM | Cedarburg
Professional Boundaries in Chiropractic
2 CE DC per webinar
Meet the NEW professional boundaries requirement for license renewal, which requires two CE hours.
Speaker: Dr. Jeff Wilder
Sponsored by: Doctible
CHOOSE A SESSION:
• Oct 13 | 6-8 PM | Online Webinar
• Dec 10 | 12-2 PM | Online Webinar
Delivering Quality Outcomes in Upper and Lower Extremity Conditions
8 CE DC
This hands-on workshop provides an overview and explores sports injuries and athletic performance case studies.
Oct 24 | 8 AM - 5 PM | Oconomowoc
Speaker: Dr. Eric Kirk
Screening & Conservative Management of Non-Spinal Musculoskeletal Complaints
8 CE DC
A practical, evidence-based course for accurately screening, diagnosing, and treating extremity complaints while ruling out spinal or serious pathology.
Oct 24 | 8 AM - 5 PM | Eau Claire
Speaker: Dr. Jacob Stoffel
Are you ready? Random Medicare/HIPAA Audits this Year + the Rise of AI
6 CE DC/CT/CRT
A must-attend update revealing how new enforcement, cybersecurity threats, and AI changes can place chiropractic clinics at higher risk than ever.
Speaker: Dr. Ty Talcott
Sponsored by: ChiroHealthUSA
Choose a Session:
• Oct 28 | 1-7 PM | La Crosse
• Oct 29 | 1-7 PM | Appleton
12 CE CT/CRT
Speaker: Dr. Wendy Varish
Choose a Session:
• Nov 21-22 | Pewaukee
• Dec 5-6 | Stevens Point
12 CE DC/CT/CRT
A hands-on seminar that equips DCs with cutting-edge laser applications, neuro recalibration techniques, and practical performance protocols.
Dec 5-6 | DeForest
Speaker: Dr. Kirk Gair & Dr. Kristin Heishetter
Sponsored by: Erchonia
The current biennium ends at 11:59 pm on December 14 and the next biennium begins at 12:00 am December 15.
Î Are you recently licensed?
If you received your license after December 15, 2024:
You must still renew your license. NO CE hours needed this biennium
Sign in to LicensE to confirm renewal date
Î Renewing both CT and CRT licenses?
If you are both a CT and a CRT, you may satisfy the CE requirement for both licenses at the same time if the course you take is approved for both credentials.
Using a Combined Course
• A 12-hour CT/CRT-approved course will fully satisfy the renewal requirements for both licenses.
Mixing Online and In-Person Hours
• You may take up to 2 hours online.
• You still need 10 hours of in-person CE from a course approved for both CT & CRT.
Î If I received my license/certification in this biennium (this year or last year), do I still need to renew?
YES! All licensed CTs, CRTs & DCs must renew their license by the December 14 deadline, regardless of when you earned your license.
Î If I received my license/certification in this biennium, do I need continuing education hours to renew?
NO. If you received your license/certification within THIS biennium you do NOT need any CE hours; however, you must still complete the renewal process and pay the applicable fee to renew your license
Î Can DCs complete an online only CPR/AED course, or is a hands-on component required as well?
From DSPS in 2018 “The CPR/AED programs are not approved through Chiro 5 and thus are not subject to the self-study requirement, so they can be fulfilled online as long as it was appropriately approved by DHS or another appropriate approving body.”
Enhance patient outcomes with evidence-based nutrition strategies.
Complete this four-module series to meet the Wisconsin education requirements for becoming Certified in Chiropractic Nutrition Counseling.
Why Take this Certification Course?
• Boost Patient Care: Learn how nutrition impacts healing, pain management, and overall health.
• Expand Your Services: Gain the ability to counsel patients on supplements, vitamins, and herbs.
• Practical & Flexible: Each module is self-contained—take them in any order.
• Certification Available: Gain credentials to counsel and recommend supplements.
• Open to All DCs: Valuable whether you seek certification or just want to elevate patient care.
Spring Nutrition Series
Featuring Dr. Victor Carsrud
Registration still open for module four of this series!
Module 4: Nutrition/Drug interactions, Allergies, Hormones
July 25-26 | DeForest
12 CE Hours/12 Nutrition per module Sponsored by Numedica
Featuring Dr. Scott Bergman
12 CE Hours/12 Nutrition per module
Sponsored by NutriDyn
• Module 1: Sep 26-27 | Fall Convention
• Module 2: Oct 17-18 | Milwaukee
• Module 3: Nov 14-15 | Oconomowoc
• Module 4: Dec 5-6 | Milwaukee
Registration Opens July 15th in our NEW association management system.
September 24-27, 2026 | KI Convention Center, Green Bay
Î Chiropractors at any stage of practice
Î Associate doctors and clinic owners
Î Earn required CE credits for DCs, CTs and CRTs
Î Expand clinical confidence with evidence-informed, practice-enhancing topics
Î Support your own health and longevity while learning how to better serve your patients
Î Connect with peers in a non-clinical setting
Take some time to connect with others in your field while nourishing your mind.
Educational Highlights
Î Speakers
Dr. Patrick Flynn, Dr. Brandon Steele, Dr. Lora Tanis, Dr. Rob Silverman, Dr. Lexi Loch, Dr. Derek Strong, Dr. Scott Bergman, Dr. Mario Fucinari, Dr. Jeff King, Dr. Paul Ling Tai, Dr. Brenda Holland….and more!
Î Topics
Nutrition & Functional Medicine, Sports Injuries, Pediatrics, Concussion, Scoliosis, Food Sensitivities.
PLUS CPR/AED, CT Certification and Nutrition Counseling Certification!
Educational programming balanced with intentional breaks, nourishing meals, and social connection:
• Exhibit Hall breaks with coffee, refreshments, and healthy snacks
• Healthy lunches served Friday and Saturday in the Exhibit Hall
• Saturday evening at your leisure—enjoy all that Green Bay has to offer
by Dr. Miles Bodzin, Founder and CEO of Cash Practice Systems
Whether you are practicing in downtown Milwaukee or a quiet corner of the Northwoods, the Wisconsin chiropractic landscape is shifting.
Between fluctuating reimbursement rates and the administrative "headaches" of paperwork, many of us feel like we’re working for the insurance companies rather than our patients.
Before making any changes, you must determine your Target Collection LevelTM (TCL). This is the minimum dollar amount you need to collect per visit to remain profitable. It’s not a goal; it’s your "minimum speed limit."
To calculate it, use this simple formula:
I want to be clear: it doesn't have to be all or nothing. You can have a thriving, low-stress, high-retention practice while still being selective about the contracts you keep.
In my own practice, I maintained an 80/20 split—where the 20% of insurance I accepted (like PI or specific profitable out-of-network providers) actually made sense for my bottom line. Here is how you can begin your journey toward greater financial independence.
1. Total your overhead for a specific period.
2. Divide that by the number of patient visits in that same period.
3. This gives you your cost per visit.
4. To ensure profit, a good rule of thumb is to double that cost.
If it costs you $30 to see a patient, your TCL is $60. If an insurance contract pays you $35, you aren't just "making less"—you are barely covering the lights.
As chiropractors, we value long-term relationships. To transition away from insurance, your patient retention must be rock-solid. I use the 4 F’s to create a "safety net" of loyal patients: Feedback
Use intuitive tools to show patients their progress. If they understand why they need care beyond just "feeling better," they stay.
Develop all-inclusive care plans that offer affordable payment options for both covered and non-covered services.
Use automated systems to eliminate frontdesk friction. When payments are automated, the focus stays on clinical care, not "the bill."
Use automated education and email marketing to stay top-of-mind.
Once your retention systems are in place, evaluate your contracts against your TCL. If a provider is costing you money, don't just "flip a switch." Use a phased cancellation approach.
Start with the insurance company that has the least impact on your patient base.
Be transparent with your patients.
Explain the changing landscape and offer affordable cash-pay options or programs like ChiroHealthUSA to ensure they can still receive the care they need.
By mastering your TCL and focusing on the 4 F's, you can build a practice that thrives on your terms—providing the high-quality care Wisconsin families deserve while securing your own professional future.
Dr. Miles Bodzin is the Founder and CEO of Cash Practice Systems. For nearly two decades, he ran a high-retention wellness practice before retiring in 2011 to help chiropractors increase patient loyalty. He can be reached at drbodzin@cashpractice.com.
Disclaimer: This article is for informational purposes only. It does not provide directives on pricing or the selection/rejection of specific insurance providers. Such actions must be taken at the discretion of the practice owner in compliance with Federal Law.
Thank you for your membership and dedication to the profession!
As a Wisconsin Chiropractic Association Member, you are also a Group Member with the Foundation for Chiropractic Progress!
As an F4CP Group Member, you are granted access to a wide-array of benefits for your clinic.
A month-at-a-glance, week-by-week guide of turnkey practice-building materials suitable for delegation to staff for implementation
Basic Listing in National Find-A-Doctor Directory
The F4CP directory is accessed by over 10k consumers every month
Monthly newsletter & exclusive F4CP news updates
Stay in touch and keep up with events, resources and more from F4CP
Free, monthly webinars on a variety of topics for DCs, CAs and office staff.
Brochures, White Papers & eBooks on various topics
Evidence-based content suitable for DCs to share with patients
Kyle Wille
Palmer College of Chiropractic
Paige Weyer
National University of Health Sciences
Alison Lamb
Palmer College of Chiropractic
Gabriela Lara
Palmer College of Chiropractic
Marcus Mortensen
Palmer College of Chiropractic
Madeline Beck
Palmer College of Chiropractic
Hannah Altergott
Palmer College of Chiropractic
Paige Bode
Palmer College of Chiropractic
Nicole Stewart
Palmer College of Chiropractic
Zachary Cupery
Palmer College of Chiropractic
Allison Jacobsen
Palmer College of Chiropractic
Hannah Heathcote
National University of Health Sciences
Anthony Divenere
National University of Health Sciences
Amari Dixon
National University of Health Sciences
Macy Edwards
National University of Health Sciences
Elena Nekrasov
National University of Health Sciences
Sana Wahab
National University of Health Sciences
Rafael Parra
National University of Health Sciences
Angel Ruiz
National University of Health Sciences
Jonathan Boc
Palmer College of Chiropractic
Abigail Borremans
Palmer College of Chiropractic
Hannah Bredikhin
Palmer College of Chiropractic
Morgan Ekwall
Palmer College of Chiropractic
John Hamilton
Palmer College of Chiropractic
Lilian Ehlers
Palmer College of Chiropractic
Michael Solis
Palmer College of Chiropractic
Connor Buchanan
Palmer College of Chiropractic
Haley Voermans Dean
Palmer College of Chiropractic
Kevin Norman
Palmer College of Chiropractic
Fernando Vargas
Palmer College of Chiropractic
Jaime Kelly
Palmer College of Chiropractic
Erika Bertram
Palmer College of Chiropractic
Megan Finstrom
Palmer College of Chiropractic
Grace Dukes
Palmer College of Chiropractic
Samantha Seno
Palmer College of Chiropractic
Brycen Lincoln
Palmer College of Chiropractic
Elisa Yogerst
Palmer College of Chiropractic
Stephanie Caballero
Palmer College of Chiropractic
Isabella Gondolfo
Palmer College of Chiropractic
Zorianne Burbidge
Palmer College of Chiropractic
Madison Preston
Palmer College of Chiropractic
Kelli Longsine
Palmer College of Chiropractic
Abigail Warskow
Palmer College of Chiropractic
Caroline Hoppock
Palmer College of Chiropractic
Alex Schuette
Palmer College of Chiropractic
Aliyah Sander
Palmer College of Chiropractic
Chenna Loucks
Palmer College of Chiropractic
Daniel Asaro
Palmer College of Chiropractic
Julia Longway
National University of Health Sciences
In April, we welcomed over 350 attendees, speakers, exhibitors, partners and staff to the 2026 WCA Spring Convention at The Osthoff Resort & Spa in Elkhart Lake. It is always an exciting time to welcome so many chiropractic professionals for a long weekend of learning, networking and professional development!
Watch the Highlights from the 2026 Spring Convention at The Osthoff Resort.
Mind,
Nutrition & Functional Health
Practice and Documentation Excellence
by Prof. Dr. Paul Ling Tai, DPM, ND, ACFS, ABPS, ABAARM, DABCN | drtai@ainho.org
Natural amino acids and peptides — the fundamental building blocks of proteins that form the human body — are emerging as powerful therapeutics in modern chiropractic medicine.
Once viewed mainly as nutritional supplements, they are now central to precision regenerative treatments. Their high specificity, excellent biocompatibility, and ability to closely mimic or modulate natural biological processes make them highly effective for addressing the root causes of musculoskeletal conditions that chiropractors manage daily.
Î Peptides are short chains of amino acids (typically 2–50) linked by peptide bonds. This intermediate size offers distinct advantages over traditional small-molecule drugs and larger biologics.
They bind with high affinity to specific receptors in targeted tissues and organs, delivering faster clinical results while maintaining a strong safety profile. Advanced modifications such as D-amino acids, cyclization, and N-methylation enhance stability against enzymatic degradation and improve pharmacokinetics.
Innovative delivery methods, including intranasal nebulization, lipid nanoparticles, and improved oral formulations, are making peptides more practical for everyday chiropractic practice.
A notable success is the GLP-1 receptor agonists semaglutide and liraglutide, originally derived from natural compounds in human digestive secretions. These peptides have transformed the management of type 2 diabetes and obesity by promoting significant weight loss, better glycemic control, and cardiovascular benefits.
Their impact has fueled rapid market growth, with the global peptide therapeutics sector currently valued in tens of billions of dollars and projected to grow at compound annual growth rates of 6.8–10% or higher through the 2030s, driven by aging populations and chronic disease prevalence.
For chiropractic care, natural amino acids and peptides are especially promising in treating chronic and traumatic musculoskeletal disorders.
They support tissue repair, accelerate wound healing, promote regeneration of tendons, ligaments, and cartilage, and deliver natural anti-inflammatory effects — providing non-pharmaceutical solutions for back pain, joint degeneration, and soft tissue injuries.
Additional applications include neuroprotective peptides for nerve conditions and antimicrobial peptides effective against resistant bacteria like MRSA.
Î Advances in peptide synthesis, genomic-guided personalization, and novel delivery systems are expanding therapeutic possibilities while minimizing side effects.
Market forecasts suggest the sector could reach $160–300 billion by the mid-2030s, with subcutaneous and nasal delivery routes leading adoption.
In summary, natural amino acids and peptides represent a powerful return to biology-inspired regenerative medicine.
They align perfectly with chiropractic principles by supporting the body’s innate healing ability.
As barriers continue to fall, these compounds are poised to become essential tools in the modern chiropractor’s armamentarium — moving care beyond symptom relief toward true tissue restoration and improved long-term wellness.
Prof. Dr. Paul Ling Tai, DPM, ND, ACFS, ABPS, ABAARM
References:
Wang L, et al. Therapeutic peptides: current applications and future directions. *Signal Transduct Target Ther* (2022).
Xiao W, et al. Advance in peptide-based drug development. *Signal Transduct Target Ther* (2025).
Zheng B, et al. Therapeutic Peptides: Recent Advances. *Int J Mol Sci* (2025).
What better way to acknowledge a mentor, colleague or staff member than by recognizing their leadership. The WCA has four distinguished awards for outstanding service and dedication for which nominations are accepted.
Recognizes chiropractors that have made continuous contributions to the chiropractic profession throughout their careers. Because the award reflects a lifetime of involvement, it honors chiropractors with at least 25 years of professional experience.
Recognizes recent contributions to the chiropractic profession on the local, state or national levels, as well as leadership in the community, church and civic functions. The nomination will highlight achievements generally accomplished over the last several years.
Honors chiropractors that have been in practice for less than five years.
It recognizes the contributions of younger practitioners who have equally dedicated themselves to serving the profession and their community.
This award is given to an individual whose dedication to chiropractic patients is reflected in the quality of their professional work as well as volunteer work in their community.
Now is the time to think about who you wish to recognize for their hard work and dedication to the profession! Nominations Due August 3, 2026.
What a State Association Is, and Is Not What happens when a structural role is mistaken for a matter of personal preference
by Dr. Glenn Jaffe | Reprinted with permission
There is a quiet shift in how chiropractors evaluate their state associations.
More often now, they are judged the way one might judge any other organization, by alignment, preference, and agreement. Do I like their positions? Do they reflect how I think? Do I feel represented? That way of thinking feels natural in a profession built on independence. It is also the wrong frame.
A state association is not a vendor, not a coaching group, not a philosophical community. It is not designed to mirror individual viewpoints or function as an extension of personal identity. It is an institution, and institutions exist to carry out functions that do not depend on personal agreement. At the state level, the defining function is the ongoing negotiation of the license itself.
Scope, access, reimbursement, regulatory interpretation, and enforcement are not settled within the profession. They are shaped through sustained interaction with legislators, regulators, and agencies over time. The relevant question is not who has opinions about that process. It is who is positioned to operate inside it.
Four constraints determine who can do this work.
Continuity is the first. Legislative and regulatory environments run on memory. Relationships with legislators, staff, and boards develop over years and often outlast the issues that first created them. Most organizations in the profession are not built to maintain that kind of presence. Leadership changes, priorities shift, and attention moves on. A state association persists. It carries those relationships forward across time, independent of any one leader.
Legitimacy is the second. When policy is shaped, the question is not who is most active in the moment. It is who is recognized as speaking for the profession. That recognition is not declared. It is conferred through repeated engagement and consistency. Vendors, coalitions, and informal groups can advocate, sometimes effectively, but they do not carry the same standing when policymakers ask who represents chiropractors in a given state. The association does, because it has occupied that role long enough to be treated as such.
Proximity is the third. Policy rarely takes form in public view. It develops in drafts, committee discussions, and conversations with staff well before a vote. To influence those moments, presence has to be consistent. Not occasional, not reactive, but continuous. State associations operate inside that proximity. They are part of the process as it unfolds, not just participants when something becomes urgent.
Incentives are the fourth. Every organization acts according to what it is built to sustain. Vendors are aligned to products and services. Coaching groups to business models. National organizations to broader agendas. None of that is inherently problematic, but it is not the same as being aligned to a single responsibility, protecting and advancing the license within a state. The association is built around that responsibility. Its survival is tied to the conditions that allow chiropractors to practice.
These constraints are structural, not philosophical. When they are taken together, the number of entities capable of meeting them narrows quickly.
Remove the association for a moment and ask what remains.
• Who maintains the long-term relationships with legislators and regulators.
• Who is recognized, without explanation, as speaking for the profession.
• Who is present in the rooms where policy is shaped before it becomes visible.
• Who operates with incentives tied to the license itself rather than to a particular business model.
There are groups that can participate in parts
of that work. There are individuals who can influence moments. But no other entity at the state level satisfies all four conditions at once. That is not a statement about effort or intention. It is a function of design.
This is the part that tends to get missed. When a chiropractor decides the association does not reflect their views and chooses to step away, it feels like a personal decision. A matter of alignment. A simple opting out. But the system they are stepping away from does not pause or fragment in response.
The conversations continue. The relationships continue. The decisions continue to be shaped by whoever is still in the room, still present, still recognized as representing the profession. In that sense, opting out does not remove the association’s role. It removes the chiropractor from having any influence on how that role is carried out.
And over time, that absence accumulates. It narrows the range of perspectives inside the very institution that is tasked with representing the profession to the outside world. It weakens the internal alignment that gives that representation weight. It makes it easier for external decision-makers to interpret the profession through a smaller, less complete lens.
None of that happens all at once. It happens gradually, and largely out of view. But it shapes the conditions under which every chiropractor practices, regardless of whether they are paying attention to it.
None of this requires agreement with every position an association takes. Disagreement is inevitable in a profession as diverse as chiropractic, and in some cases, it is warranted. But disagreement does not change the role the association occupies. The mistake is assuming that alignment is the primary measure by which that role should be judged.
It is not. The association operates inside a system most chiropractors will never directly see, but one that defines the boundaries of their practice every day. Its function is not to reflect individual preference. It is to carry the structure that makes the practice possible.
At the state level, there is no substitute for that role. Everything else is adjacent.
Dr. Glenn Jaffe is a chiropractor, practice owner, and national advocate with more than 20 years of experience in the profession. A former president of the North Carolina Chiropractic Association and a current national and legislative leader, he writes about leadership, cultural relevance, and the long climb of chiropractic and the work required for chiropractic to mature. He is the founder of BoldAzure, a leadership platform for chiropractors focused on identity, culture, and responsibility, both within the profession and individual practices. Learn more at boldazure.com
patients!
At LSM Chiropractic & Forward Natural Medicine, chiropractic care and natural medicine work hand-in-hand to deliver whole-body healing. You’ll collaborate with experts in orthopedics, rehabilitation, sports injury, naturopathy, nutrition, laser therapy, massage, acupuncture, pregnancy, and physical therapy - making a real daily impact.
Here, you’ll help patients move better, recover faster,and live with more vitality, while growing your skills with mentorship, continuing education, and the support you need to thrive. If you’re ready to heal naturally and change lives, we’re ready to welcome you.
www.forwardnaturalmed.com
by Mimi Hernandez, MS, RH(AHG)
As practitioners, we often see children who seem to need support in more than one area at once.
A child with irregular digestion may also struggle with eczema or focus at school. Another may have a sensitive stomach after antibiotics or seem to catch every illness circulating at school. Over time, these patterns have encouraged a broader conversation around one of the most important foundations of pediatric health: the gut microbiome.
The developing microbiome is shaped early in life by factors including diet, stress, illness, medications, and environmental exposures. Among these, everyday nutrition may be one of the most powerful influences of all.
The foods children eat help shape the microbial communities that live within the digestive tract, communities that play an important role in digestion, immune function, gut barrier integrity, and neurodevelopment.
Î Yet many children today are missing one of the most essential ingredients for a healthy microbiome: diverse plant fiber.
Modern diets are often heavy in ultra-processed foods and low in the variety of fibers that beneficial microbes rely on for nourishment.¹
While fiber is often associated with bowel regularity, thefy do much more. They help nourish beneficial organisms in the colon, supporting the production of beneficial microbial metabolites that influence digestive and immune health from the inside out.²
Different fibers nourish different microbial communities, which is why fiber diversity matters so much.
Whole food ingredients such as oats, apples, beetroot, green banana, and chicory root each provide unique forms of prebiotic nourishment. Beta-glucans from oats, pectin-rich fruit fibers, resistant starch from green banana, and inulin from chicory root all contribute to microbial balance and digestive wellness by nourishing beneficial microbes, including Bifidobacteria and Lactobacilli, organisms commonly associated with the healthy developing gut microbiome in children.
Alongside whole food fibers, targeted probiotic strains may provide additional support for the developing microbiome.
Strains such as Lactobacillus acidophilus DDS-1 and Bifidobacterium lactis UABLA-12 have been researched for their role in supporting bowel regularity, stool consistency, and digestive comfort in children.³
Support for the microbiome may be especially valuable during times of disruption, such as antibiotic use.
Saccharomyces boulardii, a beneficial probiotic yeast, has been widely studied for helping maintain microbial balance during and after antibiotic therapy because it is not affected by antibiotics themselves. It has also been shown to help reduce the risk of antibiotic-associated diarrhea and support recovery during episodes of acute diarrhea.4
Clinical research has shown that combining targeted probiotic strains with the fibers that help nourish them may offer benefits beyond digestion, including support for immune health and atopic dermatitis in children.5
When beneficial microbes are paired with complementary prebiotic fibers, they create what is known as a synbiotic approach, one that reflects the interconnected nature of the microbiome itself.
Rather than focusing on isolated ingredients alone, this approach centers on nourishing the entire microbial ecosystem through whole food nutrition and targeted microbial support to help support digestion, immune health, and healthy development in growing children.
Mimi Hernandez, MS, RH(AHG), is a clinical educator for Standard Process and a registered clinical herbalist whose work bridges whole food nutrition with phytotherapy. Her interests include cardiometabolic health, healthy aging, and family wellness. Mimi is the author of National Geographic Herbal, where she shares her deep knowledge of traditional and modern botanical medicine.
References
Quagliani D, Felt-Gunderson P. Closing America’s fiber intake gap. Am J Lifestyle Med. 2017;11(1):80-85. doi:10.1177/1559827615588079
Hsu CY, Chou YY, Chen YC, et al. Microbiota-derived short-chain fatty acids in pediatric health and diseases: From gut development to neuroprotection. Front Microbiol. 2024;15:1456793. doi:10.3389/fmicb.2024.1456793
Gan D, Chen J, Tang X, et al. Impact of a probiotic chewable tablet on stool habits and microbial profile in children with functional constipation: A randomized controlled clinical trial. Front Microbiol. 2022;13:985308. doi:10.3389/ fmicb.2022.985308
Kotowska M, Albrecht P, Szajewska H. Saccharomyces boulardii in the prevention of antibiotic-associated diarrhoea in children: A randomized double-blind placebo-controlled trial. Aliment Pharmacol Ther. 2005;21(5):583-590. doi:10.1111/j.1365-2036.2005.02356.x
Gerasimov SV, Vasjuta VV, Myhovych OO, Bondarchuk LI. Probiotic supplement reduces atopic dermatitis in preschool children: A randomized, double-blind, placebo-controlled trial. Am J Clin Dermatol. 2010;11(5):351-361.
by John Murray, Wisconsin Chiropractic Association Executive Director and CEO
The WCA continued its successful efforts to expand access to chiropractic within Medicaid and increase reimbursement with the recent announcement from the Wisconsin Medicaid program that chiropractors can now use extraspinal manipulation (98943).
According to the May 2026 Forward Health Bulletin:
Addition of extraspinal adjustment code 98943. Code 98943 may be used once per date of service and follows the same prior authorization rules as these procedure codes:
98940 (1-2 regions) 98941 (3-4 regions) 98942 (5 regions)
Providers may bill code 98943 with codes 98940, 98941, and 98942, but only once per date of service. The addition of code 98943 does not affect coverage of existing procedure codes.
This expanded access to chiropractic care (and additional reimbursement) was the result of WCA advocacy efforts in the Wisconsin state budget last year. The WCA worked with pro chiropractic legislators to include a provision in the 20252027 Wisconsin State budget appropriating the 40% state funding for this expansion.
The state budget provision also directed the Wisconsin Medicaid Office to submit a Medicaid Plan amendment to the federal Centers for Medicare and Medicaid (CMS) to secure the 60% federal funding match. According to Wisconsin Medicaid, the announcement of the extra spinal manipulation code in the Forward Health Bulletin reflects CMS approval of this expansion.
“The expansion of services to include extra spinal manipulation and the increase in reimbursement due to Medicaid payment parity is the result of years of work by the WCA Policy Steering Committee and our chiropractic allies in the Wisconsin Legislature,” said John Murray, WCA Executive Director. “The WCA will continue to work on behalf of Wisconsin chiropractors to expand access to chiropractic care and increase reimbursement."
Through strong WCA advocacy efforts, the Wisconsin Medicaid Office has agreed to hold off on a planned policy change that would limit access to chiropractic care by changing the current 20 visit per spell of illness policy to a 20 visit per calendar year. Instead, Medicaid is looking to make this change through the administrative rules process which will allow for more transparency and stakeholder input.
“The WCA is still opposed to this change which will limit access to care for Medicaid patients, but we are committed to having meaningful dialogue with Medicaid to address the issue of over utilization by some providers,” said John Murray, WCA Executive Director.
Wisconsin's Medicaid program nearly changed how chiropractic care is reimbursed.
In this clip from the Back to Basics podcast, WCA Executive Director and CEO John Murray explains what happened, how WCA pushed back, and why getting the Department to pause and pursue the administrative rules process instead is a significant win for Wisconsin chiropractic. Watch Full Episode All Podcast Episodes
Transform your practice. Elevate patient outcomes. Expand your market. Join the growing number of DCs and PTs who rave about better results, new revenue streams, and waiting lists of patients after adding dry needling to their services.
Why Dry Needling Certification Course?
2026 Dry Needling Courses
Featuring Dr. Michael McQueen
Level 1: Foundations & Clinical Application
Oct 17-18 | Oconomowoc | 20 CE
Level 2: Advanced Techniques
Jun 27-28 | Oconomowoc | 20 CE
Dec 12-13 | Grafton | 20 CE
Dry Needling Refresher: Advanced Lab & Spinal Applications, 10 CE DC / PT
Nov 14 | Venue TBD
WCA representatives met with the Wisconsin Medicaid office on 6/4/26 to review changes to the prior authorization process that will take effect on July 13, 2026. These changes do not affect the current 20 visits per spell of illness policy.
The major changes are as follows:
ForwardHealth will no longer accept prior authorization requests by fax or mail.
• Effective July 13, 2026, providers must submit them electronically through the ForwardHealth Portal.
• Providers without a Portal account can review the ForwardHealth Provider Portal Account User Guide, P-00952.
• Providers are required to use the revised Prior Authorization / Chiropractic Attachment (PA/CA), F-11029. Found here
Addition of extraspinal adjustment code 98943. Code 98943 may be used once per date of service and follows the same prior authorization rules as these procedure codes:
• 98940 (1-2 regions)
• 98941 (3-4 regions)
• 98942 (5 regions)
Providers may bill code 98943 with codes 98940, 98941, and 98942, but only once per date of service. The addition of code 98943 does not affect coverage of existing procedure codes.
If you have any further questions about this, please reach out to the WCA help desk.
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Calling all office managers and medical billers: Let’s get a one-up on these E/M denials!
Chiropractors often face claim denials when billing an Evaluation and Management (E/M) code on the same day as a chiropractic manipulative treatment (CMT).This is one of the most frequently asked topics at the WCA Help Desk, and we are discussing it live with Dr. Evan Gwilliam!
This fast-paced member webinar will unpack when these services can be billed together—legitimately and defensibly—based on clinical necessity, documentation standards, and payer guidelines. Learn how to distinguish routine care from re-evaluations and set your records up for success.
This is a practice support resource, not a continuing education program. No CE credit is offered - just direct access to the guidance of the WCA Help Desk team!
Not a WCA Member? $25 guest passes are available for this webinar.
NCCI denials occur when a medical claim is rejected because the services billed do not comply with CMS coding guidelines.
These denials are intended to prevent improper payments by ensuring that procedures are not bundled or billed incorrectly.
There are two types of NCCI edits:
1. Procedure-to-Procedure (PTP)
These are bundling edits that identify code pairs that generally should not be billed together for the same patient on the same date of service.
2. Medically Unlikely Edits (MUEs)
These are units-of-service edits that define the maximum number of units typically billable for a service for one patient on a single date of service.
If you are coding correctly, using the appropriate modifiers, and still receiving denials, you are not alone.
Many of these denials are tied to what insurers describe as NCCI edits.
However, insurers are not always applying the standard Medicare NCCI edits available for download. In many cases, they are using their own adapted version instead.
Because these denials are often inconsistent, it is important to appeal them. While the first appeal is frequently denied, continued appeals can still be worthwhile.
• Appeals create a documented record of the denial and your response.
• Ignoring the issue will not make it go away and may allow it to become a larger problem over time.
• Persistence is often necessary when challenging these denials.
Find out what they cover, what modifiers they require, what their appeal process looks like.
WCA has been visiting college campuses this spring to talk with students about practicing in Wisconsin. Thank you to Dr. Tom Edwards, Dr. Brad Freitag, and Dr. Gene Yellen-Shiring for traveling to Palmer and NUHS with us!
by NCMIC
A single negative review can feel personal — especially when you’ve invested years building a respected practice. But as one provider learned, how you respond in that moment matters far more than the review itself.
Dr. Harris Pollard, a solo practitioner in a suburban Indianapolis community, had worked hard to establish a strong reputation. With more than 140 positive online reviews, he actively engaged with patients by thanking them publicly and using feedback to promote his services.
Like many providers, he saw online reviews as a valuable, low-cost marketing tool that helped grow his patient base.
That changed in early 2024.
A series of negative reviews began appearing online, including one that directly criticized Dr. Pollard’s clinical judgment and suggested his treatment recommendations delayed a patient’s recovery.
Frustrated and feeling his professional credibility was under attack, Dr. Pollard responded publicly. In doing so, he crossed a critical line.
In his reply, Dr. Pollard posted a screenshot from the patient’s chart and made statements questioning the patient’s honesty and motives for seeking care.
What began as an attempt to defend his reputation quickly escalated into a serious breach of professionalism and patient privacy.
The situation didn't end online.
The patient filed a complaint with the state board, citing both the disclosure of protected health information and the tone of Dr. Pollard’s response.
Rather than stepping back, Dr. Pollard continued engaging publicly, even threatening legal action against the patient for filing the complaint.
The consequences were significant:
A $25,000 fine, 25 hours of mandated continuing education in areas including HIPAA and professional standards, and a formal public reprimand on his record.
This case underscores a critical lesson for healthcare providers:
Even when a patient publicly shares their experience, providers cannot confirm the patient relationship or disclose any details of care.
Posting chart notes, referencing treatment, or even acknowledging that someone is a patient can constitute a violation of federal privacy laws.
Equally important is maintaining professionalism.
Publicly criticizing a patient, questioning their motives, or escalating conflict can quickly shift the focus away from the original complaint and onto the provider’s conduct.
Preparation matters. Many practices benefit from creating standard response templates for both positive and negative reviews.
A simple, professional response that thanks the reviewer, reinforces a commitment to patient care, and invites offline communication can go a long way — without risking a privacy violation.
It’s also worth remembering that a few negative reviews won’t define your reputation. In fact, how you respond often speaks louder than the review itself. A calm, measured reply can reinforce trust and demonstrate professionalism to prospective patients.
In the end, this case wasn’t about clinical care — it was about judgment, restraint, and understanding the boundaries of patient privacy in a public forum.
For providers, the takeaway is clear: protect patient information at all costs and never let a moment of frustration turn into a lasting consequence."
To read the full case study and explore additional risk management insights, visit ncmic.com/resources.
Abyde
AlignaSleep
American Indian Nation
Health Outreach
Apex Energetics
Biotics Research
BTL Industries
Cash Practice Systems
ChiroHealthUSA
Chiro One Wellness Centers
ChiroPreferred
ChiroTouch
DNA Vibe, LLC
Doc For A Day, LLC
Doctible Online Marketing
Dr. Ty the Compliance Guy
Erchonia Corporation
EuroMedica
Foot Levelers
International Orthopedics
Jane App
KBMO Diagnostics
LSM Chiropractic
MH Imaging, LLC
NCMIC Insurance
NuMedica
NutriDyn
Ortho Molecular Products
Inc.
Practice Opportunities, Inc.
Protocol for Life Balance
Radiographic Services Inc.
RAYUS Radiology
Regenx Naturals
RYZO Commercial Realty
Shockwave Centers of America
Signal Relief
Standard Process
The Wellness Way
Turowski Healthcare Products
Zimmer Medizinsystems
WCA Help Desk, wcahelp@wichiro.org
As technology advances, the use of AI scribing is becoming more common in healthcare. Medical providers should understand not only how AI scribing works, but also the legal and regulatory considerations involved.
AI scribing typically captures audio from a patient-provider encounter and uses artificial intelligence to generate clinical documentation.
Î Under Wis. Stat. § 968.31, recording a conversation is generally lawful when at least one party to the conversation consents.
In practice, this means a provider’s consent may satisfy Wisconsin’s one-party consent rule. However, healthcare providers must also consider additional legal, regulatory, and ethical obligations when using AI scribing tools.
✔ Maintain appropriate administrative, technical, and physical safeguards.
✔ Have a signed Business Associate Agreement (BAA) in place when required.
✔ Ensure the secure transmission and storage of audio data.
✔ Establish clear policies and procedures for data retention and destruction.
✔ Educate patients about the use of AI in your clinic and how it supports documentation.
✔ Use signage in office to notify patients of recording practices.
✔ Include information about AI-assisted documentation in patient intake forms and privacy materials.
✔ When reasonable, consider accommodating patient preferences or concerns regarding recording and AI-assisted documentation.
✔ Consult legal counsel and organizational compliance policies before implementing AI scribing workflows.
SEMINAR SPOTLIGHT: We had an excellent experience in Eau Claire for the WCA seminar "Lyme Disease Clinical Essentials” featuring Dr Allan Lindsley and sponsored by RegenX Naturals!
X-ray imaging plays an important role in modern chiropractic care by supporting accurate diagnosis and improving patient confidence. Radiographic Services Inc. helps clinics meet their imaging needs with reliable equipment and support. We offer a complete roundup of services including:
• Appraisal Services
• Equipment decommissioning / disposal or even cash offers
• Financing/Leasing available
• Maintenance
• New/Used equipment
• Upgrades
Contact us today to see how we can support your practice!
Peter Howard - Sales Manager Phone: 608-622-5716
Email: peter@rsixray.com PO Box 64, Lodi WI 53555
You have spent your entire career developing and growing your practice. Now is the time to look ahead. If you do not have an exit plan, LSM may be your solution. Consider joining this large, patient-centered practice and see how smooth your move to retirement can be. Please contact Sarah Pavlik at 608-316-6972 or spavlik@lsmchiro.org for information.
Running a chiropractic practice is not easy. Consider joining with LSM to revitalize your career. With 18 clinics, support staff and the latest technology, LSM can help you flourish. All benefits including healthcare, dues, malpractice and 401K plan. Work as the Chiropractor you were meant to be. Please contact Sarah Pavlik at 608-316-6972 or spavlik@lsmchiro.org for information.
We're looking for chiropractors to join our locum tenens team! Cover for doctors while they're on vacation or away, keep clinics running smoothly, and enjoy flexible work on your terms.
Flexible scheduling.
Extra income opportunities.
Make a real impact supporting colleagues & patients.
Must have current chiropractic license, 3+ years of experience, and malpractice insurance. Opportunities in the Milwaukee area, Sheboygan County and Fox Cities. Join us today and put your skills to work--where they're needed most. Call or text: 847-367-9641 or Email: info@docforaday.com
Determine your optimal protein intake with our brand-new protein calculator. Launched in unison with our Protein Optimization Guide, our calculator uses a special formula that outputs the ideal intake for optimal health. Enter your weight, activity level, and fitness goal for a Wellness Way suggested daily allowance.
Want to host the calculator on your website? Download our FREE official WordPress plugin now to host the calculator on your own website. Customize the calculator to match the styles and colors that emulate your brand. It's even possible to customize your own formula to come up with different recommendations. Plus, explore our other popular resources, like the transformative "Power of Protein Challenge" and the game changing "No Sugar Challenge."
We are hiring Doctor of Chiropractic to join our team in Milwaukee Wisconsin! We are offering a compensation package unmatched by our competitors!! Let's Talk!
Join our team of 150+ doctors and 130+ clinics!!
• Resident-In-Training Program starting with competitive compensation.
• Full-Curriculum-based learn program and leadership development.
• Performance Based Flexible work weeks.
• PTO, parental leave, 401k, medical, dental, and vision options. Average salary of $150k-$200k across multiple markets. We are one of the largest privately-owned, fastest growing, chiropractic companies in the country complete with experienced teams of specialists including: marketing, clinical operations, legal, revenue cycle, HR, IT, maintenance, and more!!
This robust team allows our doctors to focus on great patient care. Contact: claudia.wright@medullallc.com or Call: 708-5955227
Need coverage while you're away from the clinic? Our locum tenens chiropractic fill-in service provides reliable licensed doctors who step in seamlessly, so your patients continue to receive quality care while you recharge.
Vacation & medical leave coverage
Short or long-term options
All of our docs are licensed, insured and experienced. Vacations. Surgery Recovery. Maternity or Paternity Leave. Call or text: 847-367-9641 or Email: info@docforaday.com
Appleton. Part-time practice, full-time demand! Diversified adjusting. Fully equipped office. Sale includes free-standing one-story professional bldg with high visibility at major crossroads. Dr retiring.
Eau Claire. Long established, solid practice. $725,947 gross. Div/ Tho/Flex Dist. Payor profile mix 31% cash balance in-network. Very attractive 3,180 sq ft professional building.
Green Bay. Practice for sale in desirable Green Bay suburb. $206,870 gross. 413 patient visits per month/8 new patients per mo avg. 50% self pay. Asking $140,000. Financing available. Option to buy prof bldg.
Janesville area practice for sale. Efficient family referral practice with 30+ year solid and well known reputation. Diversified, Flexion Distraction. Gross $495,883. Excellent ins/cash payor mix. Fully equipped & furnished. Financing available.
Milwaukee. Practice and building for sale in high-demand location. Attractive apartment upstairs. $338,000 gross. Low overhead. Doctor retiring and will provide assistance for smooth transition. Financing available.
Menasha/Appleton. Long established practice for sale with well-known solid reputation. Located in highly desirable suburb of Appleton/Menasha. 643 patient visits/month with steady new patients. Skilled staff. Balanced cash/insurance mix. Palmer Package/ Activator adjusting. Well equipped. Sale includes very attractive free-standing prof bldg. in prime location. Financing available.
Stevens Point/Plover. Consistent, solid family referral practice. Ideally located. 530 patient visits per month. $508,269 gross. Experienced staff and favorable lease. Doctor retiring.
Wausau. Interested in learning Functional Medicine? Dr will provide training. Learn techniques to complement your adjusting skills. This is a cash practice with $176,000 net operating income.
Associate Wanted - La Crosse, WI. Looking for a motivated associate to join high volume family referral practice. Staff of doctors and upbeat supportive members provide a welcoming environment for employees and patients. Credentialled on most insurance plans. Generous compensation commensurate with ability.
Contact Loren Martin: Practice Opportunities, Inc. P: 952.322.1177 | Email: martin@practiceop.com | www.practiceop.com WCA Member/Licensed Broker
Doctor retiring. Office closing. Fire sale on all equipment. Everything must be gone by the end of June or it will go in the dumpster. Great opportunity for a young doc coming out to get just about everything needed to run an office. Office is located in Two Rivers.
If interested in any of the following items, please Call or Text: 920-973-4539 for any further information or pictures.
• Cox decompression table w/ headpiece: $2500
• Zenith low/high low recently refurbished: $750
• Therapy/exam table that elevates:
$400
• New four-pack hydroculator:
$250
• Dynatron IFC/Laser: $250
• Dynatron US:
$150
• Office printer/fax/scanner: Comes with new toner good for 15,000 copies
$500
• Office chairs, desk, and book shelves: Good condition
$100
A well-established family-oriented practice looking for an associate to join our team. We are results driven, utilizing spinal decompression, high intensity laser, dry needling and digital x-ray. The associate must possess diversified adjusting skills. Other techniques utilized include flexion-distraction, drop table and instrument adjusting. We are looking for a Chiropractor that is a great communicator and is motivated and excited to treat patients of all ages with excellent patient care.
What we offer:
• Starting salary $60,000 with the potential to make upwards of $100,000+ with monthly bonus structure and commission.
• Malpractice insurance covered.
• Continuing Education (CE) allowance
• 2 weeks paid PTO
• 401k matching
Interested in this great opportunity? Email resume to: drpat@stoiberchiropractic.com
Associate Chiropractor position(s) available at an award-winning wellness clinic located in Delafield, Wisconsin. Excellent opportunity for a motivated doctor looking to grow within a thriving, patient-focused clinic, with a room for growth within the practice. Competitive starting salary, paid malpractice coverage, continuing education support, retirement benefits, health insurance support, PTO, and paid maternity/paternity leave offered.
Pay: Competitive employment package based on experience; $70,000-$120,000
*** If you are driven, eager to grow, and passionate about chiropractic care with additional services, we encourage you to apply! ***
Applicants should apply to: doctor@livefreewi.com
Let's be honest: you went to chiropractic school to help people move, feel, heal, and live better... Not to spend your days worrying about marketing funnels, screening booths at health fairs, payroll spreadsheets, Yelp reviews, or whatever the heck SEO is this week. So, what if your job could be exactly what you love?
We're a thriving, community-rooted practice in southcentral WI, and we have structured our clinic that you don't have to touch the business stuff - unless you want to, in which case, we'll gladly mentor you. No cold starts. No lectures. No spinal screenings at county fairs. No hiring, firing, sales pitches, or high-pressure care plans. Just Chiropractic.
Ready to actually love going to work again?
*** Click Here - Clinic Culture at Back In Action ***
Email: DrJason@BackInActionBaraboo.com
Apply by emailing your resume + a short note introducing yourself.
40-year family-owned chiropractic supply business for sale. Please contact Pam Barge at: 608-780-7923. Located in the Midwest.
Well established chiropractice office located in Fond du Lac, WI. I have an office sharing opportunity for a self motivated doctor or doctors to establish and build their independent practice. Option for practice buy-out and assumption of my patient base immediately or upon my retirement.
The office is located on one of the busiest throughfares in Fond du Lac. Fully furnished and equipped - including adjusting & exam tables, therapy equipment, digital x-ray system, practice management, and clinical documentation software. There is a large parking lot with ample spots for patient and staff parking. Signage for your practice on building exterior as well as in a large lighted sign bank near the road.
Reasonable graduated rent structure to allow you to focus on building your practice rather than on overhead and startup cost debt.
For more details, interested parties may contact: Dr. Jeff Walters | Preferred Chiropractic
Office: (920) - 924-9600
Cell: (920) - 948-8141
Email: fdlprefchiro@gmail.com
Hi there, my name is Dr. Punita Kukreja, and I’m the owner of GPS Family Chiropractic, a growing, family-focused practice located in Salem, Wisconsin.
We are currently looking to add an Associate Chiropractor to our team. This opportunity is ideal for a new graduate or early-career doctor who is looking for a supportive environment with mentorship and long-term growth potential.
Our office provides a well-rounded, patient-centered approach to care, offering chiropractic, massage therapy, acupuncture, and red light therapy. We pride ourselves on creating a positive, team-oriented atmosphere where both patients and staff feel valued.
What we offer:
• Mentorship and guidance for new grads
• Supportive team environment
• Opportunities for growth within the practice
• Competitive compensation (with performance-based incentives)
We are passionate about helping our associates build confidence, refine their skills, and truly enjoy practicing chiropractic without burnout.
Interested in this great opportunity?
Email: admin@gpsfamilychiropractic.com OR Call: 262-586-5186
● Same- and next-day appointments with evening and weekend hours
● Subspecialized and DACBR radiologists who interpret patient exams and are available for consult
● Customized protocols:
● Weight-bearing imaging
● Flexion/extension imaging of the spine for a detailed diagnosis
● MRI options:
● 3T
● High-field open
● High-field wide-bore
High-profit, 70% CASH chiropractic practice for sale in Kenosha County, Wisconsin! Well-established practice collecting $934,000/yr on average with 70% cash revenues! Diversified, Drop Table, Impluse. Owner income in top 10% of all DCs on only 25 hours per week. Buy with as little as $53,000 down!
For more info, see https://www.strategicdc.com/26402 or email info@strategicdc.com.
I have 27 years of experience treating patients as a Chiropractor in Wisconsin. I was self-employed for 10 years from 19992009. I have worked at multiple offices and I'm familiar with many Chiropractic Techniques. I am licensed in WI and fully insured with NCMIC. I live in Menomonee Falls, Wisconsin.
Please contact Dr. Jeff Hamill:
• Phone: 262-328-4678
Email: hamillchiropractic@yahoo.com
Enough equipment is available here to open a practice as doctor is retiring.
If interested in any of the following items, please email me at: packerlanddc@gmail.com for details.
• CZenith II 440 pneumatic drop w/tuck
$3,750
• Hessco stationary manual 3 drop table
$350
• ATT intersegmental traction table
$500
• Dynatron 650 plus e-stim machine
$350
• Leather exam table
$175
• Hon lateral 5 shelf file cabinet
$75
• Stax 6 shelf lateral file folder file cabinet
$75
• Vertical file cabinet
$50
• 5 Black lobby chairs
$100
• Wall charts with frames
$150
• Matching bookshelf & desk
$100
• Desk Chair
$35
Walk into a busy, established practice; no marketing or patient-building required. We have been serving our community for 46 years with a loyal, active patient base in beautiful Mineral Point.
• Immediate Patient Volume
• Flexible Schedule
• Hands-on Care (Palmer Package, Gonstead, and Activator)
• Small Supportive Team (2 Doctors, 1 Staff Member)
• Path to Partnership
• Mentorship
The ideal candidate will have an active WI license and the following:
• Exceptional Adjusting Skills with a focus on Gonstead, Diversified Palmer techniques, as well as Activator.
• Strong Interpersonal Skills embodying compassion, emotional intelligence, and good humor with patients & coworkers.
• A Commitment to Deliver Outstanding Patient Care by genuinely caring about people.
• A Familiarity with EHR and Insurance Nuances or a willingness to learn.
• Motivation to be Involved with the community such as volunteering, chamber of commerce events, sporting events, etc.
• Collaborate as a Team on problem solving and marketing ideas.
Please send your cover letter, resume, and pertinent certifications to: eringuler@hotmail.com
• Mail: Guler & Guler Chiropractic LLC P.O Box 10 Mineral Point, WI 53565
For more information, head to our website: www.mpchiropractor.com
Heart of Wisconsin Chiropractic Office for Sale. This small practice is small, and a new owner will make immediate income. Low overhead and net profits are at 50% of all revenues. Practice offers spinal decompression, low level laser, flexion distraction, electronic health records and much more…Great location with high visibility. Solid patient base and reputation in the community. Accepts all insurances, steady new patient flow and great place to raise a family and enjoy the beautiful outdoors. Selling due to aging parent.
Please contact Dr. Jeff Hamill:
• Call: 715-270-2211
• Email: drdahlke@outlook.com
Chiropractic Company is currently looking to purchase a clinic in the Greater Milwaukee area.
If you have interest in selling, a merger or are contemplating retirement and need an exit strategy:
Please contact Kent McLeod at 414-213-4808 or drmcleod@ chiropracticco.com or visit chiropracticbuyers.com for additional information.
Chiropractic Company is a rapidly expanding group of clinics in the greater Milwaukee area, and we are currently looking for associate doctors.
We are unique in the profession in that doctors have the opportunity to advance from associate to clinic director, to shareholder in the corporation all based on their personal performance. In addition to a salary and bonus structure we also offer health insurance, short term and long-term disability insurance, and a matching 401k plan. Continuing education, chiropractic coaching, 50% off a gym membership, license, CPR training, and malpractice insurance are also covered benefits of working with the Chiropractic Company.
For more information go to: www.chiropracticco.com/ careers OR Email: drmcleod@chiropracticco.com
If interested in any of the following, please contact: Email: homecell3@gmail.com Phone: 608-233-3766
• Thuli Sport – Portable adjusting table
Like-new condition, asking $550.
• Kalecope Q60 low-intensity radial shockwave therapy device
Like-new condition, asking $700
• Thumper maxi pro (10007D) x 2 Used but in great condition, asking $200 each.
• RICH-MAR IFV 1000 Interferential (1993) Well-used but in functional condition, Best Offer
• Click here to view equipment photos.
Associate DC position(s) available in an award-winning practice based out of Northeast Wisconsin. Ability to potentially run your own practice someday if you are the right candidate. Starting pay range is $70,000 - $120,000, company paid malpractice insurance and continuing education after 2 years, $5000 Student Loan forgiveness every 5 years, IRA match, health insurance reimbursement, PTO, and paid maternity/paternity leave.
• Job Type: Full-time
• Pay: $70,000 - $120,000 per year
• Benefits: Employee Discount, Health Insurance, PTO, Professional Development assistance, Retirement Plan, and Tuition Reimbursement.
Click here to see current locations that are hiring. *** If you're someone motivated and willing to grow with a passion for chiropractic; please apply! ***
Email: drbuss@thechiroadvantage.com
Established 35-year modern, full-service chiropractic clinic with trained staff seeking a motivated, team-oriented DC with excellent manual adjusting skills and a philosophy including PT and rehab protocols to achieve superior patient outcomes. Must confidently communicate during Report of Findings and establish care plans through acute, reparative, and wellness phases. Owner retiring and offering ownership with equity buy-in and path to full ownership in 1-5 years, including 0% financing. 2025 collections $675,000 on a 26-hour week. Mentorship provided.
Email letter of interest to: james.ropicky@gmail.com
Join our vibrant, 40-year rural practice in charming Jefferson, WI! Seeking a motivated DC eager to experience Chiropractic care at its best and serve patients. Potential ownership within 2-3 years. Earn a $50k-$75k base salary + collection bonuses, with mentorship to run a thriving clinic. Enjoy a family-friendly, "Mr. Roger's Neighborhood" community, 4-day workweek, and paid malpractice.
Please email resume to: southcentralwichiro@gmail. com to shape lives and your legacy!
*** Click here to see full job description here *** The Standard: Excellence, clinical mastery, and unwavering patient care.
THE MISSION
We are not a “back-cracking” clinic. The Wellness Way focuses on clinical mastery and life-changing results. We seek an Associate Doctor ready to perform at a high level, guide patients through complex health journeys, and contribute to a $75k+/ month practice standard.
THE EXPECTATION
This is a career, not a clock-punching job.
• Clinical Excellence: Master The Wellness Way approach and understand the “why” behind conditions.
• Leadership: Manage cases with confidence.
• Execution: Deliver high-volume, high-quality care while helping the practice grow.
• Growth Mindset: Commit to continual improvement.
DC degree, Wisconsin license (or pending), alignment with our philosophy, strong communication skills, and a strong work ethic.
Mentorship, a high-performance environment, growth opportunities, and $65,000/year + performance bonuses.
Send your CV and cover letter to jschingen@thewellnessway.com
Ready to grow your chiropractic career? Join our established, family-focused practice serving the community for 31 years. Enjoy a busy, upbeat environment, proven systems for success, advanced therapies (Decompression, MLS Laser, Shockwave), and TRUE 6-figure earning potential with base salary + bonuses. Benefits include paid vacation, health insurance stipend, and a supportive team culture.
Seeking a motivated chiropractor passionate about family care, growth, and collaboration.
Apply today: Email resume to elsie@blauchiropractic.com or call 608-742-1300 to schedule a brief video call with Dr. Kevin Blau.
North Point Chiropractic is seeking a passionate Associate Chiropractor to join our growing family-focused practice in Pewaukee, Wisconsin.
We are a purpose-driven, cash-based chiropractic office committed to helping individuals and families experience longterm health through corrective chiropractic care and ongoing wellness plans. Our practice emphasizes patient education, structured care plans, and building meaningful relationships with the families we serve.
This position is ideal for a chiropractor who is motivated to grow professionally within an established practice, enjoys serving others, and wants to practice in an environment focused on principled chiropractic care and long-term patient relationships.
Pewaukee offers a wonderful community for families and professionals, located just outside Milwaukee and near beautiful lakes, parks, and outdoor recreation.
*** Click Here for Full Job Description ***
Compensation:
$70,000 – $100,000 per year (Base Salary + Performance Bonus)
Benefits include:
• Professional malpractice insurance coverage
• Continuing education stipend ($1,200 every two years)
• Paid time off after six months of employment
• Paid holidays
• Chiropractic care within the practice
• Wholesale access to supplements
To Apply:
Send an email introducing yourself along with your resume to Drtori@npchiropractic.com
Janesville area. Demand area south of Madison. $495,883 gross. Long established and highly efficient office with skilled staff. Sale includes fully equipped office, furnishings and assistance for smooth transition.
Green Bay. Ideally located in desirable Green Bay suburb. $206,870 gross. 413 patient visits per month, 8 new patients per mo. avg. 50% self pay. Includes attractive professional bldg..
Milwaukee. Solid practice priced to sell. Div/F-D, dry needling. Fully equipped. Skilled staff. Dr retiring.
Menasha/Appleton 643 pv/mo with steady new patients. Skilled staff. Balanced cash/ins mix. Palmer Package & Activator. Includes very attractive free-standing professional bldg. in highly desirable suburb.
Wausau. Well established. Chiropractic, physical therapy, func medicine, nutri and therapies including cold lasers. Cash practice with $176,000 net operating income.
Stevens Point/Plover. Div/ART/Graston/Acup. Experienced staff including massage therapists.
Eau Claire area. Long established, solid practice. Div/Tho/Flex Dist. Payor profile mix 31% cash, balance in-network insurance. Fully equipped. Very attractive prof bldg.. Financing available.
Appleton. Part-time practice, full-time demand. High visibility at major crossroads. Diversified, therapies. Sale includes attractive residential/commercial property. Fully equipped.
La Crosse – Associate Wanted Welcoming environment for employees & patients. Generous compensation.
Contact Loren Martin, Practice Opportunities, Inc.
Phone: (952) 322-1177
Email: martin@practiceop.com Website: www.practiceop.com
